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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries

Research Handbook on Information Systems and the Environment (Hardcover): Vanessa a. Cooper, Johann J. Kranz, Saji K. Mathew,... Research Handbook on Information Systems and the Environment (Hardcover)
Vanessa a. Cooper, Johann J. Kranz, Saji K. Mathew, Richard T. Watson
R6,796 Discovery Miles 67 960 Ships in 10 - 15 working days

This comprehensive Research Handbook provides international perspectives on the role of information systems in environmental sustainability, drawing on groundbreaking research from leading scholars to predict future trends. This Research Handbook presents in-depth studies on green information systems which utilise a diverse range of approaches and methods, including reviews of previous literature, experimental studies, surveys, and interviews. Chapters focus on the development and promotion of energy informatics, the use of digital technologies in the implementation of a circular economy, and the role of information systems in supporting the integration of renewable energy. This Research Handbook further analyses the ways in which digital nudging, demand response, and the impact of psychological ownership can influence consumer behaviour and encourage sustainable consumption. Tackling the issues facing information systems and the environment on an individual, organisational, and societal scale, this Research Handbook will be crucial reading for students and scholars in business ethics, environmental management, information systems, and management and sustainability. It will also be beneficial for practitioners in business management and corporate social responsibility who are interested in environmental sustainability.

Working In The Music Industry 3rd Edition - How to Find an Exciting and Varied Career in the World of Music (Paperback, 3rd... Working In The Music Industry 3rd Edition - How to Find an Exciting and Varied Career in the World of Music (Paperback, 3rd Revised edition)
Anna Britten
R369 Discovery Miles 3 690 Ships in 10 - 15 working days

The music industry is one of the most exciting, glamorous and fun places you could ever work in. It's also a fiercely competitive world, both for jobseekers and those already on the inside. But opportunities arise constantly, and are within the grasp of almost anyone with a true passion for music and a hard-working attitude. This book aims to help you take your first step into what will hopefully be a long and satisfying career in an endlessly fascinating world. Each chapter covers a field of work within the music industry - from record companies to recording studios to roadies - and is crammed with honest, realistic, practical and helpful advice. Insider secrets and individual case studies throw even more light on the subject. Contents: Acknowledgements; Foreword by Alan McGee; Preface; 1. An overview of the Music Industry; 2. Getting a Job; 3. Record Companies; 4. Music Publishing; 5. Music PR and Plugging; 6. Artist Managers; 7. Live Music: Booking Agents, Concert Promoters, Tour Managers and Roadies; 8. Music Journalism; 9. Recording Studios: Record Producers, Sound Engineers and Studio Managers; 10. Music Retail; Glossary; Useful Addresses; Further Reading; Index.

Digital Marketing Strategy - Create Strategy, Put It Into Practice, Sell More (Hardcover): Niko Lahtinen, Kimmo Pulkka, Heikki... Digital Marketing Strategy - Create Strategy, Put It Into Practice, Sell More (Hardcover)
Niko Lahtinen, Kimmo Pulkka, Heikki Karjaluoto, Joel Mero
R2,883 Discovery Miles 28 830 Ships in 10 - 15 working days

This cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketing techniques, it demonstrates how organizations’ digital marketing strategies can be developed and implemented. Digital Marketing Strategy features a thorough analysis of how digital marketing can be utilized to increase sales through new customer acquisition and through increasing the life cycle value of its existing customers. Chapters explore how buyer personas can be used to frame marketing as an advantageous service. Ultimately, this instructive book highlights that the core of digital marketing is based on market analysis, the value proposition built on it, and observed competitive advantage. With fresh insights into the developing areas of content and influencer marketing, this book will be of immense worth to students and scholars studying digital marketing strategy. It will also be highly applicable to those working in the field of digital marketing who promote products and services that require buyer judgement.

Let Love Rule (Paperback): Lenny Kravitz Let Love Rule (Paperback)
Lenny Kravitz
R401 Discovery Miles 4 010 Ships in 10 - 15 working days

'I see my story as a suite of songs that have a magical connection. I never understood that connection until I sat down to write. It was then that the magic started to flow.' Let Love Rule is a work of deep reflection. Lenny Kravitz looks back at his life with candor, self-scrutiny, and humour. 'My life is all about opposites,' he writes. 'Black and white. Jewish and Christian. The Jackson 5 and Led Zeppelin. I accepted my Gemini soul. I owned it. I adored it. Yins and yangs mingled in various parts of my heart and mind, giving me balance and fueling my curiosity and comfort.' Let Love Rule covers a vast canvas stretching from Manhattan's Upper East Side, Brooklyn's Bedford-Stuyvesant, Los Angeles's Baldwin Hills, Beverly Hills, and finally to France, England and Germany. It's the story of a wildly creative kid who, despite tough struggles at school and extreme tension at home, finds salvation in music. We see him grow as a musician and ultimately a master songwriter, producer, and performer. We also see Lenny's spiritual growth-and the powerful way in which spirit informs his music. The cast of characters surrounding Lenny is extraordinary: his father, Sy, a high-powered news executive; his mother, Roxie Roker, a television star; and Lisa Bonet, the young actress who becomes his muse. The central character, of course, is Lenny, who, despite his great aspirational energy, turns down record deal after record deal until he finds his true voice.The creation of that voice, the same voice that is able to declare 'Let Love Rule' to an international audience, is the very heart of this story. 'Whether recording, performing, or writing a book,' says Lenny, 'my art is about listening to the inspiration inside and then sharing it with people. Art must bring the world closer together.'

Rethinking Advertising as Paratextual Communication (Hardcover): Chris Hackley, Rungpaka A. Hackley Rethinking Advertising as Paratextual Communication (Hardcover)
Chris Hackley, Rungpaka A. Hackley
R2,810 Discovery Miles 28 100 Ships in 10 - 15 working days

Providing new insights into the textual and paratextual character of brands and advertising, this innovative book showcases an extensive selection of vivid and topical case examples that assist the practical understanding of advertising paratexts. Chris Hackley and Rungpaka Amy Hackley draw on many examples of creative advertisements to illustrate the key features of paratextual advertising and all types of brand communication, practice, strategy and research. The book examines the idea of an advertisement as something that is read and interpreted as a text by an audience, drawing on some of the pioneering research literature that introduced literary forms of analysis into business, management and related fields of scholarship. The authors utilise ideas from literary theory to examine how advertising can be understood, as well as consider semiotic and anthropological perspectives on advertising and digital media. Aiming to change the way advertising is understood by students, scholars, and by media and management professionals, this book will be a valuable resource for those with an interest in advertising and promotion, marketing, communication, business management, and branding.

Organizing Independence - Negotiations between Journalism and Management in News Organizations (Paperback): Elena Raviola Organizing Independence - Negotiations between Journalism and Management in News Organizations (Paperback)
Elena Raviola
R874 Discovery Miles 8 740 Ships in 10 - 15 working days

This revealing book goes behind the scenes of normative principles of media independence to investigate how that independence is actually practiced and realized in everyday working life. Taking an ethnographically rich journey through European news organizations, Elena Raviola exposes the diverse and complex ways in which the ideal of independence is upheld, and at the same time inevitably betrayed, in the organizational life of media companies. Elena Raviola presents a distinct organizational analysis of media independence throughout the book, offering a close study of three news organizations in Europe - the largest Italian financial newspaper Il Sole-24 Ore, the largest Swedish regional newspaper company Stampen and the French pioneer online-only news website Rue89. In each of them, the implications of digitalization on their practices of independence is explored and analyzed. The book ultimately sheds light on how digital technologies are practically reshaping democratic principles such as media independence, while being embedded in the existing organizational and professional structures of democratic societies. Organizing Independence will enrich the reader's understanding of media independence in practice, beyond the normative principles, and so will be a key reference point for researchers in management and organization studies, media studies and anyone interested in the future of media.

Cases on Digital Entrepreneurship - How Digital Technologies are Transforming the Entrepreneurial Process in Existing... Cases on Digital Entrepreneurship - How Digital Technologies are Transforming the Entrepreneurial Process in Existing Businesses and Start-ups (Hardcover)
Luca Iandoli, Carmine Gibaldi
R3,775 Discovery Miles 37 750 Ships in 10 - 15 working days

How are digital technologies changing the creation of new ventures? What are the critical skills for entrepreneurs in the digital age? How does digitalization change product design and communication with customers? How can small businesses in non-digital industries overcome the digital divide? This book helps answer these questions through real-world case studies and lessons learnt from the perspectives of real entrepreneurs in various industries, countries and types of business. Each case has abundant materials to support learning and reflection, including: discussion questions and assignments to stretch students decision-making simulations rich and detailed teaching notes to help enliven your teaching. Highlighting how entrepreneurship is changing in the digital age, this book will be an excellent resource for teachers and students of entrepreneurship, innovation management, new venture creation, marketing and strategy.

EU Telecommunications Law (Paperback): Andrej Savin EU Telecommunications Law (Paperback)
Andrej Savin
R1,377 Discovery Miles 13 770 Ships in 10 - 15 working days

EU Telecommunications Law provides a comprehensive overview of the current European regulatory framework as it applies to telecommunications and examines the challenges facing regulators in this sector. Key chapters focus on the selection of appropriate regulatory models that serve to encourage effective investment in next-generation networks and ensure their successful deployment. Andrej Savin provides an up to date overview of all the relevant sources, guiding the reader through these disparate materials in a simple and systematized way. In particular, the book provides analysis of the 2016 proposal for a European Electronic Communications Code (EECC). Using the 2009 Regulatory Framework on electronic communications as a basis the author analyses each of the 2009 framework?s five main directives, comparing them with the changes proposed in the EECC. Providing a comprehensive introduction to the main areas of EU telecoms regulation, this book will be of great value to telecoms and IT lawyers. It will also appeal to academics carrying out research in IT law or competition law as it relates to IT and telecoms.

News Junkie (Paperback): Jason Leopold News Junkie (Paperback)
Jason Leopold
R419 Discovery Miles 4 190 Ships in 10 - 15 working days

In "News Junkie," the cutthroat worlds of journalism, politics, and high finance are laid bare by Jason Leopold, whose addictive tendencies led him from a life of drug abuse and petty crime to become an award-winning investigative journalist who exposed some of the biggest corporate and political scandals in recent American history.

Leopold broke key stories about the California energy crisis and Enron Corporation's infamous phony trading floor as a reporter for the Dow Jones Newswires. While he exposed high-rolling hucksters and double-dealing politicians, Leopold hid the secrets of his own felonious past, terrified that he would be discovered.

When the news junkie closed in on his biggest story--one that implicated a Bush administration member--he found himself pilloried by angry colleagues and the president's press secretary, all attempting to destroy his career.

Jason Leopold introduces us to an unforgettable array of characters, from weepy editors and love-starved politicos to steroid-pumped mobsters who intimidate the author into selling drugs and stolen goods.

In the end, "News Junkie" shows how a man once fueled by raging fear and self-hatred transforms his life, regenerated by love, sobriety and a new, harmonious career with the independent media.

Jason Leopold is a former Los Angeles bureau chief of Dow Jones Newswires. He has worked for the "Los Angeles Times" and has been a frequent guest on CNBC; his articles have appeared in "The Nation," "The Wall Street Journal," and "The Financial Times." Leopold is a regular contributor to The Huffington Post, and currently writes for "CounterPunch," "Political Affairs," and "Z Magazine."

Ink in the Blood - Memoirs of a Regional Newspaperman (Paperback): Barrie Williams Ink in the Blood - Memoirs of a Regional Newspaperman (Paperback)
Barrie Williams
R638 Discovery Miles 6 380 Ships in 10 - 15 working days
Rethinking Advertising as Paratextual Communication (Paperback): Chris Hackley, Rungpaka A. Hackley Rethinking Advertising as Paratextual Communication (Paperback)
Chris Hackley, Rungpaka A. Hackley
R811 Discovery Miles 8 110 Ships in 10 - 15 working days

Providing new insights into the textual and paratextual character of brands and advertising, this innovative book showcases an extensive selection of vivid and topical case examples that assist the practical understanding of advertising paratexts. Chris Hackley and Rungpaka Amy Hackley draw on many examples of creative advertisements to illustrate the key features of paratextual advertising and all types of brand communication, practice, strategy and research. The book examines the idea of an advertisement as something that is read and interpreted as a text by an audience, drawing on some of the pioneering research literature that introduced literary forms of analysis into business, management and related fields of scholarship. The authors utilise ideas from literary theory to examine how advertising can be understood, as well as consider semiotic and anthropological perspectives on advertising and digital media. Aiming to change the way advertising is understood by students, scholars, and by media and management professionals, this book will be a valuable resource for those with an interest in advertising and promotion, marketing, communication, business management, and branding.

Scratching the Surface - Adventures in Storytelling (Paperback): Harvey Ovshinsky Scratching the Surface - Adventures in Storytelling (Paperback)
Harvey Ovshinsky; Foreword by Don Gonyea
R637 R587 Discovery Miles 5 870 Save R50 (8%) Out of stock

Scratching the Surface: Adventures in Storytelling is a deeply personal and intimate memoir told through the lens of Harvey Ovshinsky's lifetime of adventures as an urban enthusiast. He was only seventeen when he started The Fifth Estate, one of the country's oldest underground newspapers. Five years later, he became one of the country's youngest news directors in commercial radio at WABX-FM, Detroit's notorious progressive rock station. Both jobs placed Ovshinsky directly in the bullseye of the nation's tumultuous counterculture of the 1960s and 70s. When he became a documentary director, Ovshinsky's dispatches from his hometown were awarded broadcasting's highest honors, including a national Emmy, a Peabody, and the American Film Institute's Robert M. Bennett Award for Excellence. But this memoir is more than a boastful trip down memory lane. It also doubles as a survival guide and an instruction manual that speaks not only to the nature of and need for storytelling but also and equally important, the pivotal role the twin powers of endurance and resilience play in the creative process. You don't have to be a writer, an artist, or even especially creative to take the plunge, Ovshinsky reminds his readers. ""You just have to feel strongly about something or have something you need to get off your chest. And then find the courage to scratch your own surface and share your good stuff with others."" Above all, Ovshinsky is an educator, known for his passionate support of and commitment to mentoring the next generation of urban storytellers. When he wasn't teaching screenwriting and documentary production in his popular workshops and support groups, he taught undergraduate and graduate students at Detroit's College for Creative Studies, Wayne State University, Madonna University, and Washtenaw Community College. ""The thing about Harvey,"" a colleague recalls in Scratching the Surface, ""is that he treats his students like professionals and not like newbies at all. His approach is to, in a very supportive and non-threatening way, combine both introductory and advanced storytelling in one fell swoop.

Handbook of Digital Entrepreneurship (Hardcover): Mohammad Keyhani, Tobias Kollmann, Andishe Ashjari, Alina Sorgner, Clyde Hull Handbook of Digital Entrepreneurship (Hardcover)
Mohammad Keyhani, Tobias Kollmann, Andishe Ashjari, Alina Sorgner, Clyde Hull
R6,698 Discovery Miles 66 980 Ships in 10 - 15 working days

This authoritative Handbook compiles a diverse set of contributions on digital entrepreneurship, providing an in-depth study of how digital entrepreneurship research has evolved over the years, and where it stands today. Offering a snapshot of the major themes in digital entrepreneurship research, the Handbook highlights a wide range of both practice-engaged and practice-relevant works and explores the fundamental concepts and common themes in the field. Chapters examine key topics including the digital platform economy, the digitalization of work, the blockchain economy, and the rural-urban digital divide. The Handbook further analyzes the history and theory of digital entrepreneurship, while also sparking ideas for future research through a consideration of emerging phenomena and new ways to approach research in this broad area of study. Discussing a diverse set of questions, contexts, theories, and methods, this Handbook will be a key resource for researchers and advanced students with a particular interest in entrepreneurship, innovation, technology management, and digital business models. Managers and entrepreneurs will also find the discussion of digital entrepreneurship in relation to financing, social issues, and technology beneficial.

Handbook on Research Assessment in the Social Sciences (Hardcover): Tim C.E. Engels, Emanuel Kulczycki Handbook on Research Assessment in the Social Sciences (Hardcover)
Tim C.E. Engels, Emanuel Kulczycki
R7,986 Discovery Miles 79 860 Ships in 10 - 15 working days

This Handbook provides a comprehensive overview of current developments, issues and good practices regarding assessment in social science research. It pays particular attention to the challenges in evaluation policies in the social sciences, as well as to the specificities of publishing in the area. The Handbook discusses the current societal challenges facing researchers, from digital societies, to climate change and sustainability, to trust in democratic societies. Chapters provide ways to strengthen research assessment in the social sciences for the better, by offering a diverse range of experiences and views of experts from all continents. The Handbook also outlines major data sources that can be used to assess social sciences research, as well as looking at key dimensions of research quality in the social sciences including journal peer review, the issue of identifying research quality, and gender disparities in social science research. This book will be an essential read for scholars interested in research assessment in the social sciences. It will also be useful to policy makers looking to understand the key position of the social sciences in science and society and provide appropriate frameworks for key societal challenges.

Dear Writer, Are You Intuitive? (Hardcover): Becca Syme, Susan Bischoff Dear Writer, Are You Intuitive? (Hardcover)
Becca Syme, Susan Bischoff
R767 Discovery Miles 7 670 Ships in 10 - 15 working days
Advanced Introduction to Advertising (Paperback): Patrick De Pelsmacker Advanced Introduction to Advertising (Paperback)
Patrick De Pelsmacker
R670 Discovery Miles 6 700 Ships in 10 - 15 working days

Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by the world's leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas. This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and organizations? And what are the implications of the offline-online shift? Key Features include: Theoretical analysis of how advertising works with specific research insights and practical cases Discussion of the ethical ramifications, pitfalls and societal consequences of current advertising practice An overview of the many contemporary advertising formats that are present today, discussing the various stages in the advertising planning process, and analyzing their effects. This Advanced Introduction will be a valuable resource for higher education students and teachers in business, marketing and communication sciences. It will also be beneficial for advertising professionals and brand managers who are interested in a concise structured overview of the important issues that matter in planning, carrying out and measuring the results of advertising campaigns.

From Temple to Tent - From Real to Virtual World (Exodus 24:15 - Numbers 10:28) (Hardcover): Sarah Hart From Temple to Tent - From Real to Virtual World (Exodus 24:15 - Numbers 10:28) (Hardcover)
Sarah Hart
R1,262 Discovery Miles 12 620 Ships in 10 - 15 working days
Creative Industries in Canada (Paperback): Cheryl Thompson, Miranda Campbell Creative Industries in Canada (Paperback)
Cheryl Thompson, Miranda Campbell
R1,312 Discovery Miles 13 120 Ships in 10 - 15 working days

Creative Industries in Canada is a foundational text that encourages students to think critically about creative industries within a Canadian context and interrogate the current state and future possibilities of the industry. While much of current creative industries literature concerns the United Kingdom, the United States, and Asia, this text captures the breadth of how Canadian industries are organized and experienced, and how they operate.This ambitious collection aims to guide students through the current landscape of Canadian creative industries through three thematic sections. "Production" collects chapters focused on how national discourses and identities are produced through creative industries and the tensions that exist between policy and media. "Participation" explores how we engage with these industries in different roles: as consumer, creator, policy-maker, and more. "Pedagogies" explores how education impacts inclusion and visibility in creative industries. Truly intersectional, Creative Industries in Canada provides students with practical industry knowledge and frameworks to explore the current state of the field and its future. With a broad application to many undergraduate programs, this text is a must-read resource for those pursuing media studies, arts management, creative and cultural industries studies, communications, and arts and humanities.

AI for Everyone? Critical Perspectives (Paperback): Pieter Verdegem AI for Everyone? Critical Perspectives (Paperback)
Pieter Verdegem
R1,026 Discovery Miles 10 260 Ships in 10 - 15 working days
A Research Agenda for Media Economics (Paperback): Alan B Albarran A Research Agenda for Media Economics (Paperback)
Alan B Albarran
R1,017 Discovery Miles 10 170 Ships in 10 - 15 working days

Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. Presenting cutting-edge thoughts on media economics, its history and development, and looking forward to its future, this timely book investigates the changing face of the field. With contributions from some of the most prominent media economics scholars in the world, this provocative and visionary Research Agenda covers theory development, consumer and audience demand, information and cultural goods, and technological dimensions. Chapters explore globalization, industry organization, social and ethical aspects of media firms, new media viability and the historical eras of media economics. Presenting a range of streams of inquiry and topics needing more study and development, this Research Agenda looks at new and innovative ways to stimulate thought around key research questions and designs. PhD students and scholars of media studies and media economics will benefit from the expansion of basic concepts, theories and methods found in this key book. It will also be critical reading for media professionals looking to understand more about the impact and importance of contemporary media relations. Contributors include: A.B. Albarran, Á. Arrese, M. Barrett, A.J. Coffey, C.A. Hollifield, W.-y. Hsu, C. Kolo, Y.-l. Liu, M. Medina, B.I. Mierzejewska, M.E. Gutiérrez-Rentería, U. Rohn, A. Sánchez-Tabernero, C. Shao, X. Zhang

Handbook of Research Methods on Creativity (Paperback): Viktor Doerfler, Marc Stierand Handbook of Research Methods on Creativity (Paperback)
Viktor Doerfler, Marc Stierand
R1,295 Discovery Miles 12 950 Ships in 10 - 15 working days

This Handbook offers an insightful journey through the landscape of research methods used to study the phenomenon of creativity, addressing the maturation of creativity research and its methodological approaches. Offering a methodological panorama for the global community of creativity researchers, contributors provide markers and viewpoints to better orient scholars and encourage reflection on how one might produce exceptional research on the burgeoning field of creativity. Chapters provide insights into a variety of methodological approaches, contemplating their benefits, limitations, scope of validity and ethical implications. As a contrast, sharp and to the point vignettes, similar to parables, are included to make the reader think. Allowing space for both established methods and new approaches, this Handbook is crucial reading for researchers interested in creativity at all levels looking to adopt innovative methodological approaches and broaden their research horizons. Contributors include: S. Acar, J. Baer, D.M. Boje, I. Bouty, H. Cairns-Lee, G. Cattani, R. Chia, L. Chiapello, A. Cropley, D. Cropley, J. Dul, S. Ferriani, G. Formilan, V. Glaveanu, M.-L. Gomez, M. Hanchett Hanson, P. Hibbert, R. Kark, J.C. Kaufman, A.K. Kofinas, C. Mainemelis, R. Reiter-Palmon, R. Robinson, N. Rosenkranz, M. Runco, M. Sinclair, P. Sowden, U. Ogurlu, M. Tempelaar, K. Unsworth

The Sunday Paper - A Media History (Paperback): Paul Moore, Sandra Gabriele The Sunday Paper - A Media History (Paperback)
Paul Moore, Sandra Gabriele
R947 R756 Discovery Miles 7 560 Save R191 (20%) Ships in 10 - 15 working days

Pullout sections, poster supplements, contests, puzzles, and the funny pages--the Sunday newspaper once delivered a parade of information, entertainment, and spectacle for just a few pennies each weekend. Paul Moore and Sandra Gabriele return to an era of experimentation in early twentieth-century news publishing to chart how the Sunday paper became an essential part of American leisure. Transcending the constraints of newsprint while facing competition from other media, Sunday editions borrowed forms from and eventually partnered with magazines, film, and radio, inviting people to not only read but watch and listen. This drive for mass circulation transformed metropolitan news reading into a national pastime, a change that encouraged newspapers to bundle Sunday supplements into a panorama of popular culture that offered something for everyone.

Advanced Introduction to Advertising (Hardcover): Patrick De Pelsmacker Advanced Introduction to Advertising (Hardcover)
Patrick De Pelsmacker
R3,238 Discovery Miles 32 380 Ships in 10 - 15 working days

Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by the world's leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas. This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and organizations? And what are the implications of the offline-online shift? Key Features include: Theoretical analysis of how advertising works with specific research insights and practical cases Discussion of the ethical ramifications, pitfalls and societal consequences of current advertising practice An overview of the many contemporary advertising formats that are present today, discussing the various stages in the advertising planning process, and analyzing their effects. This Advanced Introduction will be a valuable resource for higher education students and teachers in business, marketing and communication sciences. It will also be beneficial for advertising professionals and brand managers who are interested in a concise structured overview of the important issues that matter in planning, carrying out and measuring the results of advertising campaigns.

Advanced Introduction to Creative Industries (Hardcover): John Hartley Advanced Introduction to Creative Industries (Hardcover)
John Hartley
R3,239 Discovery Miles 32 390 Ships in 10 - 15 working days

Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by the world's leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas. As the world faces extreme economic, environmental and political crises, this bold and accessible Advanced Introduction argues for a future-facing approach to the creative economy and creative innovation. The book analyses contemporary and historical arts and culture whilst assessing historical shifts from national to global cultures; analogue to digital technologies; and individualist to systems thinking. Key features include: A new approach to the creative industries based on complex systems and evolutionary dynamics Combining humanities-based analysis with economics of innovation A critique of important theorists and intellectual traditions involved in the study of modern mediated creativity Reconceptualizing arts, copyright, cities, time, global media and social agency A thought-provoking reassessment of modernity to pivot creative enterprise for the challenges of the Anthropocene era. Scholars and students of media and communications studies, political economy and economics will benefit from the new approach to creative media and culture, and its proposals to rethink the economics of creativity and innovation. This book will be a helpful guide for policy-makers, consultants and freelancers who work across the borderlines of art, media, technology, business and regulation.

Big Picture: Filmmaking Lessons from a Life on the Set (Paperback): Tom Reilly Big Picture: Filmmaking Lessons from a Life on the Set (Paperback)
Tom Reilly
R376 Discovery Miles 3 760 Ships in 10 - 15 working days
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