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Books > Science & Mathematics > Biology, life sciences > Life sciences: general issues > Neurosciences

In Situ Hybridization Methods (Hardcover): Giselbert Hauptmann In Situ Hybridization Methods (Hardcover)
Giselbert Hauptmann
R4,465 Discovery Miles 44 650 Ships in 12 - 17 working days

This volume contains a comprehensive compilation of chromogenic and fluorescent RNA in situ hybridization (ISH) technology in many of its various shades, forms, and applications. The book is organized into a number of parts and chapters focusing on the application of ISH methodologies to different animal species as used in Evolutionary Development (EvoDevo) and Biomedical research, and covering new developments in RNA visualization by fluorescent ISH (FISH). The described (F)ISH protocols employ effective strategies for signal enhancement and target amplification allowing for high signal intensities and drastically improved signal-to-noise ratios. Chromogenic and fluorescent ISH, as specified in the various chapters, are most essential for RNA expression profiling, applied to many fields of research including cellular, developmental, and evolutionary biology, neurobiology and neuropathology. Written for the popular Neuromethods series, chapters include the kind of detail and key implementation advice that ensures successful results in the laboratory. Essential and authoritative, In Situ Hybridization Methods provides detailed protocols for newcomers to ISH, and inspires researchers familiar with the technique to seek and find up-to-date methodology for new and specialized applications.

Supercharge Your Brain - How to Maintain a Healthy Brain Throughout Your Life (Hardcover): James Goodwin Supercharge Your Brain - How to Maintain a Healthy Brain Throughout Your Life (Hardcover)
James Goodwin
R769 R654 Discovery Miles 6 540 Save R115 (15%) Ships in 10 - 15 working days
Human Choice in International Law (Hardcover): Anna Spain Bradley Human Choice in International Law (Hardcover)
Anna Spain Bradley
R2,553 Discovery Miles 25 530 Ships in 12 - 17 working days

Human Choice in International Law is an exploration of human choice in international legal and political decision making. This book investigates the neurobiology of how people choose and the history of how personal choice has affected decisions about international peace and security. It charts important decision moments in international law about genocide, intervention into armed conflict and nuclear weapons at the central institutions of the international legal order. Professor Spain Bradley analyzes the role that particular individuals, serving as international judges or Security Council representatives, play in shaping decision outcomes and then applies insights from neuroscience to assert the importance of analyzing how cognitive processes such as empathy, emotion and bias can influence such decisionmakers. Drawing upon historical accounts and personal interviews, this book reveals the beauty and struggle of human influences that shape the creation and practice of international law.

Working Memory and Language in the Modular Mind (Paperback): John Truscott Working Memory and Language in the Modular Mind (Paperback)
John Truscott
R1,145 Discovery Miles 11 450 Ships in 12 - 17 working days

The book explores two fundamental aspects of the human mind and their relation to one another. The first is the way that information is put to use in the mind. When we are doing a mental arithmetic problem, for example, how do we bring the relevant bits of information to mind and hold them there while carrying out the series of calculations? This is working memory, the subject of an enormous research literature in psychology, neuroscience, and a great many other disciplines. Characterizing the working memory process is now a major part of efforts to understand the human mind. How we characterize this process depends of course on how we characterize the human mind as a whole. In particular, is the mind made up of a number of distinct units, each carrying out a specialized function? There is considerable reason to say that it is, and this modular view of the mind has become prominent in a great deal of academic work, notably in cognitive neuroscience, with important implications for our understanding of how working memory works. But these implications have received surprisingly little consideration to this point. The aim of the book is to explore this relation between working memory and modularity, first in general terms and then using a specific modular view of the mind - the Modular Cognition Framework. The ideas are illustrated and further developed through an application to language and especially second language acquisition and use.

Working Memory and Language in the Modular Mind (Hardcover): John Truscott Working Memory and Language in the Modular Mind (Hardcover)
John Truscott
R3,980 Discovery Miles 39 800 Ships in 12 - 17 working days

The book explores two fundamental aspects of the human mind and their relation to one another. The first is the way that information is put to use in the mind. When we are doing a mental arithmetic problem, for example, how do we bring the relevant bits of information to mind and hold them there while carrying out the series of calculations? This is working memory, the subject of an enormous research literature in psychology, neuroscience, and a great many other disciplines. Characterizing the working memory process is now a major part of efforts to understand the human mind. How we characterize this process depends of course on how we characterize the human mind as a whole. In particular, is the mind made up of a number of distinct units, each carrying out a specialized function? There is considerable reason to say that it is, and this modular view of the mind has become prominent in a great deal of academic work, notably in cognitive neuroscience, with important implications for our understanding of how working memory works. But these implications have received surprisingly little consideration to this point. The aim of the book is to explore this relation between working memory and modularity, first in general terms and then using a specific modular view of the mind - the Modular Cognition Framework. The ideas are illustrated and further developed through an application to language and especially second language acquisition and use.

Animal Models of Eating Disorders (Hardcover, 2013 ed.): Nicole M. Avena Animal Models of Eating Disorders (Hardcover, 2013 ed.)
Nicole M. Avena
R5,003 Discovery Miles 50 030 Ships in 12 - 17 working days

The growth of the field of eating disorder research has led to a vast array of empirical articles, and the development of new animal models that can be used to study these disorders continues to stimulate new research. Animal Models of Eating Disorders serves as a collection of detailed techniques contributed by experts in the field who are well-versed in the development and implementation of these models. Since eating disorders are complex and likely due to a combination of environmental, genetic, and social causes, the detailed chapters of this volume have been designed to highlight different contributing factors. Collectively, these chapters give a comprehensive and representative overview of both recently developed and classic methodologies used in the study of eating disorders. Written for the popular Neuromethods series, this work contains the kind of thorough description and implementation advice that promises successful results. Authoritative and practical, Animal Models of Eating Disorders aims to aid researchers in the use of animal models to assist in their investigation and characterization of the behaviors and neurochemical alterations associated with these devastating disorders.

Brain and Cognitive Intelligence - Control in Robotics (Hardcover): Bin Wei Brain and Cognitive Intelligence - Control in Robotics (Hardcover)
Bin Wei
R1,525 Discovery Miles 15 250 Ships in 12 - 17 working days

Address brain and cognitive intelligence based control Combine neuroscience with robotics control Combine biomechanics with robotics control Provide applications used in such as human-robot interaction

Single Cell 'Omics of Neuronal Cells (Hardcover, 1st ed. 2022): Jonathan V. Sweedler, James Eberwine, Scott E. Fraser Single Cell 'Omics of Neuronal Cells (Hardcover, 1st ed. 2022)
Jonathan V. Sweedler, James Eberwine, Scott E. Fraser
R6,030 Discovery Miles 60 300 Ships in 12 - 17 working days

This volume discusses the latest techniques used in the diverse fields of single cell 'omics and covers topics such as quantifying the single cell transcriptome; isolation of cells in nanoliter volumes for single cell proteomics measurements by nano-LC-MS/MS; and single cell protein characterization by immunoblotting. A wide range of methodologies are highlighted, ranging from high-yield chemical amplification to mass spectrometry and nanotechnology for the analysis of the chemical constituents of cells. In the Neuromethods series style, chapters include both in-depth overviews, as well as detailed protocols that provide the key advice from specialists you need to get successful results in your laboratory. Cutting-edge and comprehensive, Single Cell 'Omics of Neuronal Cells is a valuable resource for experienced and novice researchers interested in learning more about this field and its future developments.

Analysis of a Model for Epilepsy - Application of a Max-Type Difference Equation to Mesial Temporal Lobe Epilepsy (Hardcover):... Analysis of a Model for Epilepsy - Application of a Max-Type Difference Equation to Mesial Temporal Lobe Epilepsy (Hardcover)
Candace M Kent, David M. Chan
R4,551 Discovery Miles 45 510 Ships in 12 - 17 working days

* Suitable for researchers in mathematical neuroscience and potentially as supplementary reading for postgraduate students * Thoroughly researched and replete with references.

Meanings of Pain - Volume 2: Common Types of Pain and Language (Hardcover, 1st ed. 2019): Simon van Rysewyk Meanings of Pain - Volume 2: Common Types of Pain and Language (Hardcover, 1st ed. 2019)
Simon van Rysewyk
R4,374 Discovery Miles 43 740 Ships in 10 - 15 working days

Experiential evidence shows that pain is associated with common meanings. These include a meaning of threat or danger, which is experienced as immediately distressing or unpleasant; cognitive meanings, which are focused on the long-term consequences of having chronic pain; and existential meanings such as hopelessness, which are more about the person with chronic pain than the pain itself. This interdisciplinary book - the second in the three-volume Meanings of Pain series edited by Dr Simon van Rysewyk - aims to better understand pain by describing experiences of pain and the meanings these experiences hold for the people living through them. The lived experiences of pain described here involve various types of chronic pain, including spinal pain, labour pain, rheumatic pain, diabetic peripheral neuropathic pain, fibromyalgia, complex regional pain syndrome, endometriosis-associated pain, and cancer-related pain. Two chapters provide narrative descriptions of pain, recounted and interpreted by people with pain. Language is important to understanding the meaning of pain since it is the primary tool human beings use to manipulate meaning. As discussed in the book, linguistic meaning may hold clues to understanding some pain-related experiences, including the stigmatisation of people with pain, the dynamics of patient-clinician communication, and other issues, such as relationships between pain, public policy and the law, and attempts to develop a taxonomy of pain that is meaningful for patients. Clinical implications are described in each chapter. This book is intended for people with pain, their family members or caregivers, clinicians, researchers, advocates, and policy makers.

The Science of Meditation - How to Change Your Brain, Mind and Body (Paperback): Daniel Goleman, Richard Davidson The Science of Meditation - How to Change Your Brain, Mind and Body (Paperback)
Daniel Goleman, Richard Davidson 1
R295 R231 Discovery Miles 2 310 Save R64 (22%) Ships in 5 - 10 working days

DELVE INTO THE SCIENCE BEHIND YOUR PRACTICE WITH THIS ESSENTIAL AND PRACTICAL GUIDE TO MEDITATION 'This is a book that really can change your life' Arianna Huffington, author of the New York Times bestseller The Sleep Revolution Meditation is fascinating, but often it feels elusive. How can simple exercises change your mental state? How can focussing your breathing lead to changes in your personality? For the first time, Harvard collaborators Daniel Goleman and Richard Davidson share the science behind the practice. Drawing on cutting edge research and sweeping away common misconceptions, they show how to improve your technique, how smart practice can cultivate selflessness, equanimity, love and compassion, and even redesign our neural circuitry. Whether you're a beginner or have meditated for years, bring mindfulness and meditation into your life with an essential read for the world we live in now. 'A happy synthesis of the authors' remarkable careers.' Jon Kabat-Zinn, author of Full Catastrophe Living and Mindfulness for Beginners

Pre-Clinical and Clinical Methods in Brain Trauma Research (Hardcover, 1st ed. 2018): Amit K. Srivastava, Charles S. Cox Pre-Clinical and Clinical Methods in Brain Trauma Research (Hardcover, 1st ed. 2018)
Amit K. Srivastava, Charles S. Cox
R4,884 Discovery Miles 48 840 Ships in 12 - 17 working days

This volume explores current viewpoints and knowledge gaps in the field of traumatic brain injury (TBI). The chapters in this book cover topics ranging from development of in vitro and animal TBI models, to diagnostic imaging and disease monitoring in patients. Designing pre-clinical and clinical trials is also discussed. In Neuromethods series style, chapters include the kind of detail and key advice from the specialists needed to get successful results in your laboratory. Practical and thorough, Pre-Clinical and Clinical Methods in Brain Trauma Research is a valuable resource for both scientists and clinical researchers interested in learning about important techniques and their applications in the field of TBI.

Healthy Longevity and Immune System (Hardcover, 1st ed. 2022): Valquiria Bueno, Graham Pawelec Healthy Longevity and Immune System (Hardcover, 1st ed. 2022)
Valquiria Bueno, Graham Pawelec
R4,695 Discovery Miles 46 950 Ships in 12 - 17 working days

This book presents studies of the main conditions that affect health and well-being of old people. Considering the present scenario of COVID-19, the effects of this viral infection on individuals older than 65 years are also discussed. The content enables professionals of health and government for the present and future actions in this important area. Readers go through the changes occurring in organs and tissues that can interfere with susceptibility to infections, low response to vaccines, cancer, and loss of cognition during the aging process. A discussion of the central role played by the immune system in the age-related diseases and how the immunity can be impaired during the ageing process is presented. Possibilities to circumvent these conditions via healthy habits in diet, physical exercise, and new pharmacological interventions are part of the content. This book discusses how human healthy longevity is dependent, at least in part, of a functional immune system. Chapters were written for researchers in the field of aging and is especially suited for those interested in the study of immunosenescence and inflammaging affecting the health of old individuals.

Divine and Human Providence - Philosophical, Psychological and Theological Approaches (Paperback): Ignacio Silva, Simon Kopf Divine and Human Providence - Philosophical, Psychological and Theological Approaches (Paperback)
Ignacio Silva, Simon Kopf
R1,233 Discovery Miles 12 330 Ships in 12 - 17 working days

This volume offers an original perspective on divine providence by examining philosophical, psychological, and theological perspectives on human providence as exhibited in virtuous human behaviours. Divine providence is one of the most pressing issues in analytic theology and philosophy of religion today, especially in view of scientific evidence for a natural world full of indeterminacies and contingencies. Therefore, we need new ways to understand and explain the relations of divine providence and creaturely action. The volume is structured dynamically, going from chapters on human providence to those on divine providence, and back. Drawing on insights from virtue ethics, psychology and cognitive science, the philosophy of providence in the face of contingent events, and the theology of grace, each chapter contributes to an original overall perspective: that human providential action is a resource suited specifically to personal action and hence related to the purported providential action of a personal God. By putting forward a fresh take on divine providence, this book enters new territory on an age-old issue. It will therefore be of great interest to scholars of theology and philosophy.

Neuronal Cell Culture - Methods and Protocols (Hardcover, 2nd ed. 2021): Shohreh Amini, Martyn K. White Neuronal Cell Culture - Methods and Protocols (Hardcover, 2nd ed. 2021)
Shohreh Amini, Martyn K. White
R4,705 Discovery Miles 47 050 Ships in 12 - 17 working days

This second edition volume details the latest aspects of neural cells covering the practical and theoretical considerations of each techniques involved. Chapters guide readers through a general overview of the neuronal culturing principles, cell line models for neural cells, the isolation and propagation of primary cultures, stem cells, transfection and transduction of neural cultures, and other more advanced techniques. Written in the highly successful Methods in Molecular Biology series format, chapters include introductions to their respective topics, lists of the necessary materials and reagents, step-by-step, readily reproducible laboratory protocols, and tips on troubleshooting and avoiding known pitfalls. Practical and easy to use, Neuronal Cell Culture: Methods and Protocols, Second Edition aims to be of interest to scientists at all levels studying cell culture models for neuroscientific studies.

Beyond Neurotransmission - Neuromodulation and its Importance for Information Processing (Hardcover): Paul Katz Beyond Neurotransmission - Neuromodulation and its Importance for Information Processing (Hardcover)
Paul Katz
R4,864 Discovery Miles 48 640 Ships in 12 - 17 working days

There are many modes of communication that neurons use to transmit information besides what has come to be called neurotransmission. Many of these other types of communication can be classified as neuromodulatory, where instead of conveying excitation or inhibition, the signal from one neuron changes the properties of other neurons or synapses. This form of neuronal communication is often overlooked by systems physiologists, but it is extremely prevalent in the nervous system and needs to be included in any description of how the nervous system processes information. This book provides the foundations for understanding the cellular and molecular basis for neuromodulatory effects. It illustrates some key examples of the roles played by neuromodulation in sensory processing, neuromuscular transmission, generation of motor behaviours, and learning. Finally, the book seeks to point out areas that are likely to be of importance in the future study of information processing by the nervous system. For neurobiology students and researchers, the book summarizes a vast amount of research, and puts it into the context of how these cellular mechanisms are used in systems of neurons. By spanning the levels of analysis from sub-cellular mechanisms through cellular properties and neuronal systems to behaviour, the book provides a framework for understanding this currently exploding field of research. It is accessible to anyone with a basic understanding of neurobiology, but is in depth enough to satisfy readers who are very familiar with the field.

Evolution of Neurosensory Cells and Systems - Gene regulation and cellular networks and processes (Hardcover): Bernd Fritzsch,... Evolution of Neurosensory Cells and Systems - Gene regulation and cellular networks and processes (Hardcover)
Bernd Fritzsch, Karen Elliott
R3,995 Discovery Miles 39 950 Ships in 12 - 17 working days

This book is an overview of primary sensory maps of vertebrates, characterized by continuous and discrete properties. The eight primary sensory maps of vertebrates have unique features and use distinct molecular cues, cell cycle exit, and activity combinations during development, regeneration, and plasticity. As an introduction and overview, the book provides a short overview for all eight sensory senses and presents through evolution and gene regulatory networks, the molecular cues needed for sensory processing. Independent contributions are included for olfactory, vision, trigeminal, taste, vestibular, auditory, lateral line, and electroreception.

An Introduction to Applied Behavioral Neuroscience - Biological Psychology in Everyday Life (Hardcover): Laura A. Freberg An Introduction to Applied Behavioral Neuroscience - Biological Psychology in Everyday Life (Hardcover)
Laura A. Freberg
R5,099 R3,991 Discovery Miles 39 910 Save R1,108 (22%) Ships in 12 - 17 working days

Neuroscience and Behavioral Neuroscience offered by many universities, and coursework has historically been very technical/scientific, now there is increasing demand within these programs for showing application. This book fills this gap in the market. Looks to dispel myths as well as reinforcing careful application of behavioral neuroscience. Spans many areas and gives a broad overview of BN careers: from clinical practice, forensics, consumer psychology, economics, leadership, education, health and robotics.

Gene Therapy for Neurological Disorders and Brain Tumors (Hardcover): E. Antonio Chiocca, Xandra O. Breakefield Gene Therapy for Neurological Disorders and Brain Tumors (Hardcover)
E. Antonio Chiocca, Xandra O. Breakefield
R5,718 Discovery Miles 57 180 Ships in 10 - 15 working days

Leading gene therapy researchers and clinicians illuminate the field-from basic vector technology to current and future clinical applications in neurology. The authoritative contributors provide cutting-edge reviews of the vectors available for gene transfer to the central nervous system, the strategies against CNS tumors, the potential strategies against neurologic disorder, and the limitations of today's gene therapy approaches. Also discussed are significant applications of gene therapy to brain tumors, Parkinson's disease, ischemia, and Huntington's chorea. Readers will learn the current delivery methods for transgenes, will learn the characteristics of transgene delivery vectors, and come to understand the therapy for both neuro-oncologic and neurologic disorders.

Plasticity in Nerve Cell Function (Hardcover): Platon Kostyuk Plasticity in Nerve Cell Function (Hardcover)
Platon Kostyuk
R4,040 R3,034 Discovery Miles 30 340 Save R1,006 (25%) Ships in 12 - 17 working days

This book summarizes the most recent data on the molecular and cellular mechanisms which determine the unique properties of nerve cells - their ability to differentiate, establish connections to each other, and to form the nervous system with its immense capability for receiving, analysing, and storing information about our external and internal world. The key role of calcium ions in this process is particularly explored, along with nervous system function in aging and neural pathology. The author, based at a high-profile research unit in the Ukraine, is able to draw on significant new research which has not been widely published. Plasticity in nerve cell function will be of interest to researchers and research students in the fields of neurophysiology, cellular physiology, biophysics, and neurochemistry in particular. It will also be of relevance to researchers and medical doctors interested in neuropathology and aging.

Transcendental Medication - The Evolution of Mind, Culture, and Healing (Hardcover): Christopher D. Lynn Transcendental Medication - The Evolution of Mind, Culture, and Healing (Hardcover)
Christopher D. Lynn
R3,971 Discovery Miles 39 710 Ships in 12 - 17 working days

Transcendental Medication considers why human brains evolved to have consciousness, yet we spend much of our time trying to reduce our awareness. It outlines how limiting consciousness-rather than expanding it-is more functional and satisfying for most people, most of the time. The suggestion is that our brains evolved mechanisms to deal with the stress of awareness in concert with awareness itself-otherwise it is too costly to handle. Defining dissociation as "partitioning of awareness," Lynn touches on disparate cultural and psychological practices such as religion, drug use, 12-step programs, and dancing. The chapters draw on biological and cultural studies of Pentecostal speaking in tongues and stress, the results of our 800,000+ years watching hearth and campfires, and unconscious uses of self-deception as mating strategy. Written in a highly engaging style, Transcendental Medication will appeal to students and scholars interested in mind, altered states of consciousness, and evolution. It is particularly suitable for those approaching the issue from cultural, biological, psychological, and cognitive anthropology, as well as evolutionary psychology, cognitive neuroscience, and religious studies.

Convictions Without Truth - The Incompatibility of Science and Law (Hardcover): Robert Schehr Convictions Without Truth - The Incompatibility of Science and Law (Hardcover)
Robert Schehr
R1,515 Discovery Miles 15 150 Ships in 12 - 17 working days

Convictions Without Truth sets out to determine whether and to what extent science and law may coexist in an institutional relationship that truthfully generates individualization through application of forensic testimony for charges relating to violations of criminal law. In the first two chapters, readers are exposed to contemporary unscientific forensic practices as juxtaposed to the evidentiary standard announced by the United States Supreme Court in Daubert v. Merrill Dow Pharmaceuticals, as well as scientific requirements for validity and reliability of expert witness testimony. The remaining chapters provide an explanation for retention of existing, though faulty, forensic practices by way of analysis of path dependency, the fixation of belief, and neuro and cognitive psychology. Through immanent critique and unmasking, the book deconstructs prevailing forensic practices through application of existing published documentation. The final chapter addresses the fixation of belief from the perspective of neuropsychology and cognitive psychology. Readers will gain an understanding of the current concerns relating to application of contemporary forensic practices; current case law and federal rules guiding the introduction of expert witness testimony; and why it is that despite widely recognized concerns raised from within and outside of the criminal legal system, application of unscientific forensic practices continues. The book also shows how the criminal legal system is experiencing a paradigm shift due to dialectical juxtaposition of existing unscientific forensic practices with contemporary science. Readers are shown that because of its continued reliance upon unscientific forensic practices, the criminal legal system reveals its hegemonic commitment to social control through its willingness to accept "satisfying" as opposed to "truthful" results that generate wrongful convictions. Convictions Without Truth will be of particular interest to students, academics, and practitioners working within the criminal legal field. It will also appeal to those wanting to know more about forensics and criminal law.

Invariants of Behavior - Constancy and Variability in Neural Systems (Hardcover, Edition.): Mario Negrello Invariants of Behavior - Constancy and Variability in Neural Systems (Hardcover, Edition.)
Mario Negrello
R4,362 Discovery Miles 43 620 Ships in 10 - 15 working days

The study of the brain and behavior is illuminated with the discovery of invariances. Experimental brain research uncovers constancies amidst variation, with respect to interventions and transformations prescribed by experimental paradigms. Place cells, mirror neurons, event related potentials and areas differentially active in fMRI, all illustrate the pervasive role of invariances in neural systems in relation to their function.

Cognitive Science - Integrative Synchronization Mechanisms in Cognitive Neuroarchitectures of Modern Connectionism (Paperback):... Cognitive Science - Integrative Synchronization Mechanisms in Cognitive Neuroarchitectures of Modern Connectionism (Paperback)
Harald Maurer
R2,099 Discovery Miles 20 990 Ships in 12 - 17 working days

The Mind and Brain are usually considered as one and the same nonlinear, complex dynamical system, in which information processing can be described with vector and tensor transformations and with attractors in multidimensional state spaces. Thus, an internal neurocognitive representation concept consists of a dynamical process which filters out statistical prototypes from the sensorial information in terms of coherent and adaptive n-dimensional vector fields. These prototypes serve as a basis for dynamic, probabilistic predictions or probabilistic hypotheses on prospective new data (see the recently introduced approach of "predictive coding" in neurophilosophy). Furthermore, the phenomenon of sensory and language cognition would thus be based on a multitude of self-regulatory complex dynamics of synchronous self-organization mechanisms, in other words, an emergent "flux equilibrium process" ("steady state") of the total collective and coherent neural activity resulting from the oscillatory actions of neuronal assemblies. In perception it is shown how sensory object informations, like the object color or the object form, can be dynamically related together or can be integrated to a neurally based representation of this perceptual object by means of a synchronization mechanism ("feature binding"). In language processing it is shown how semantic concepts and syntactic roles can be dynamically related together or can be integrated to neurally based systematic and compositional connectionist representations by means of a synchronization mechanism ("variable binding") solving the Fodor-Pylyshyn-Challenge. Since the systemtheoretical connectionism has succeeded in modeling the sensory objects in perception as well as systematic and compositional representations in language processing with this vector- and oscillation-based representation format, a new, convincing theory of neurocognition has been developed, which bridges the neuronal and the cognitive analysis level. The book describes how elementary neuronal information is combined in perception and language, so it becomes clear how the brain processes this information to enable basic cognitive performance of the humans.

America the Fearful - Media and the Marketing of National Panics (Paperback): Benjamin Radford America the Fearful - Media and the Marketing of National Panics (Paperback)
Benjamin Radford
R675 Discovery Miles 6 750 Ships in 12 - 17 working days

National panics about crime, immigrants, police, and societal degradation have been pervasive in the United States of the 21st century. Many of these fears begin as mere phantom fears, but are systematically amplified by social media, news media, bad actors and even well-intentioned activists. There are numerous challenges facing the U.S., but Americans must sort through which fears are legitimate threats and which are amplified exaggerations. This book examines the role of fear in national panics and addresses why many Americans believe the country is in horrible shape and will continue to deteriorate (despite contradictory evidence). Political polarization, racism, sexism, economic inequality, and other social issues are examined. Combining media literacy, folklore, investigative journalism, psychology, neuroscience, and critical thinking approaches, this book reveals the powerful role that fear plays in clouding perceptions about the U.S. It not only records the repercussions of this toxic phenomenon, but also offers evidence-based solutions.

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