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Books > Science & Mathematics > Biology, life sciences > Life sciences: general issues > Neurosciences

Histamine Receptors - Preclinical and Clinical Aspects (Hardcover, 1st ed. 2016): Patrizio Blandina, Maria Beatrice Passani Histamine Receptors - Preclinical and Clinical Aspects (Hardcover, 1st ed. 2016)
Patrizio Blandina, Maria Beatrice Passani
R5,325 R4,864 Discovery Miles 48 640 Save R461 (9%) Ships in 12 - 17 working days

A comprehensive and detailed overview of the current state of preclinical research on histamine and histamine receptors. Part of the book focuses on novel approaches to the study of histamine receptors such as polymorphism, genetic linkage, and computational analysis, and on the use of new histaminergic ligands in diseases such as asthma and dermatitis. Several chapters will be devoted to the role of histamine in the control of homeostatic and behavioral responses such as the sleep-wake cycle, regulation of the blood brain barrier, food intake, alertness, itch, and memory formation and consolidation.

Introducing Computation to Neuroscience - Selected Papers of George Gerstein (Hardcover, 1st ed. 2023): Ad Aertsen, Sonja Grun,... Introducing Computation to Neuroscience - Selected Papers of George Gerstein (Hardcover, 1st ed. 2023)
Ad Aertsen, Sonja Grun, Pedro E. Maldonado, G unther Palm
R6,048 Discovery Miles 60 480 Ships in 12 - 17 working days

This book brings together a selection of papers by George Gerstein, representing his long-term endeavor of making neuroscience into a more rigorous science inspired by physics, where he had his roots. Professor Gerstein was many years ahead of the field, consistently striving for quantitative analyses, mechanistic models, and conceptual clarity. In doing so, he pioneered Computational Neuroscience, many years before the term itself was born. The overarching goal of George Gerstein's research was to understand the functional organization of neuronal networks in the brain. The editors of this book have compiled a selection of George Gerstein's many seminal contributions to neuroscience--be they experimental, theoretical or computational--into a single, comprehensive volume .The aim is to provide readers with a fresh introduction of these various concepts in the original literature. The volume is organized in a series of chapters by subject, ordered in time, each one containing one or more of George Gerstein's papers.

Neuroproteomics (Hardcover, Edition.): Ka Wan Li Neuroproteomics (Hardcover, Edition.)
Ka Wan Li
R2,935 Discovery Miles 29 350 Ships in 10 - 15 working days

In the past few years, the application of proteomics to examine the molecular mechanisms underlying (mal-)functioning of the nervous system and brain disorders has risen steeply, which in many cases has yielded novel insights. As neuroproteomics is a new research field involving the use of a number of high-end analytical instruments and technologies, both promises and pitfalls may not be well appreciated by the researchers, and the design of a proper proteomics experiment may not be obvious. "Neuroproteomics" brings together a collection of detailed protocols written by experienced professionals in the field in order to cover aspects of various dimensions of this new technology, together with some established methods that have supporting roles in the workflow of neuroproteomics. Written for the popular "Neuromethods" series, the chapters in this book contain step-by-step, easy to follow instruction along with practical tips and key implementation advice essential for successful implementation of the techniques.

Authoritative and cutting-edge, "Neuroproteomics" will be of great assistance to all researchers seeking to design and execute their own proteomics experiments in an optimal way and continue moving forward this exciting area of study.

Molecular Neurovirology - Pathogenesis of Viral CNS Infections (Hardcover, 1992 ed.): Raymond P. Roos Molecular Neurovirology - Pathogenesis of Viral CNS Infections (Hardcover, 1992 ed.)
Raymond P. Roos
R4,510 Discovery Miles 45 100 Ships in 12 - 17 working days

Neurovirology, the study of viral infection of the ner vous system, has evolved at the interface of three of the most rapidly unfolding fields of investigation-neurobiology, vi rology, and immunology. In all three, increasing knowledge about the molecular structure of surface receptors, how in tracellular messages are transmitted, and how diversity is regulated genetically is provided, along with the techniques of molecular biology. This promises to give us knowledge not only about the process of infection and the complex host and viral determinants of neuroinvasiveness and neurovirulence, but eventually it will provide the background from which to engineer vaccines and to devise novel therapeutic agents. Animal virology and molecular biology developed quite independently from different origins. Animal virology was originally the province of the pathologists, and by clinical observation and histological preparations, they tried to ex plain the incubation period, the pathways of virus spread, and the mechanisms of disease. Molecular virology grew out of biochemistry, particularly through studies of bacterio phage, with emphasis on the physical and chemical structure of viruses and the sequences of biochemical events during the replicative cycle in cells."

The Mechanisms of Neuronal Damage in Virus Infections of the Nervous System (Hardcover, 2001 ed.): Georg Gosztonyi The Mechanisms of Neuronal Damage in Virus Infections of the Nervous System (Hardcover, 2001 ed.)
Georg Gosztonyi
R6,480 Discovery Miles 64 800 Ships in 10 - 15 working days

It has been recognized that viruses can induce neuronal damage by a variety of mechanisms. This volume summarizes, for the first time, the various ways that neurons can degenerate under the influence of viral infection, ranging from acute necrosis and virus-induced apoptosis to chronic damage in persistent infections. The mechanisms of neuronal latency are dealt with as well. The volume also includes chapters that review the chronic damage caused by viral proteins that interfere with differentiated functions of the neuron, including signaling by neurotransmitters and signal transduction by trophic factors. Other chapters deal with the controversial role of cellular immune reactions, which may be helpful in controlling infection, but may also be detrimental to the host nervous system. The specific mechanisms of damage involved in retroviral infections and in prion diseases of the nervous system are reviewed, and finally how autoimmune diseases can lead to neuronal damage.

Retinal Degenerative Diseases - Mechanisms and Experimental Therapy (Hardcover, 2014 ed.): John D. Ash, Christian Grimm, Joe G... Retinal Degenerative Diseases - Mechanisms and Experimental Therapy (Hardcover, 2014 ed.)
John D. Ash, Christian Grimm, Joe G Hollyfield, Robert E. Anderson, Matthew M LaVail, …
R9,947 R8,383 Discovery Miles 83 830 Save R1,564 (16%) Ships in 12 - 17 working days

This book will contain the proceedings of the XV International Symposium on Retinal Degeneration (RD2012). A majority of those who will speak and present posters at the meeting will contribute to this volume. The blinding diseases of inherited retinal degenerations have no treatments, and age-related macular degeneration has no cures, despite the fact that it is an epidemic among the elderly, with 1 in 3-4 affected by the age of 70. The RD Symposium will focus on the exciting new developments aimed at understanding these diseases and providing therapies for them. Since most major scientists in the field of retinal degenerations attend the biennial RD Symposia, they are known by most as the "best" and "most important" meetings in the field. The volume will present representative state-of-the-art research in almost all areas of retinal degenerations, ranging from cytopathologic, physiologic, diagnostic and clinical aspects; animal models; mechanisms of cell death; candidate genes, cloning, mapping and other aspects of molecular genetics; and developing potential therapeutic measures such as gene therapy and neuroprotective agents for potential pharmaceutical therapy. While advances in these areas of retinal degenerations will be described, there will be many new topics that either were in their infancy or did not exist at the time of the last RD Symposium, RD2010. These include the role of inflammation and immunity, as well as other basic mechanisms, in age-related macular degeneration, several new aspects of gene therapy, and revolutionary new imaging and functional testing that will have a huge impact on the diagnosis and following the course of retinal degenerations, as well as to provide new quantitative endpoints for clinical trials. The retina is an approachable part of the central nervous system (CNS), and there is a major interest in neuroprotective and gene therapy for CNS diseases and neurodegenerations, in general. It should be noted that with successful and exciting initial clinical trials in neuroprotective and gene therapy, including the restoration of sight in blind children, the retinal degeneration therapies are leading the way towards new therapeutic measures for neurodegenerations of the CNS. Many of the successes recently reported in these areas of retinal degeneration sprang from collaborations established at previous RD Symposia, and many of those will be reported at the RD2010 meeting and included in the proposed volume. We anticipate the excitement of those working in the field and those afflicted with retinal degenerations will be reflected in the volume.

Photoreceptors and Calcium (Hardcover, 2002 ed.): Wolfgang Baehr, Krzysztof Palczewski Photoreceptors and Calcium (Hardcover, 2002 ed.)
Wolfgang Baehr, Krzysztof Palczewski
R5,792 Discovery Miles 57 920 Ships in 10 - 15 working days

2 The role of Ca+ as an internal messenger in visual transduction of vertebrate and invertebrate organisms has been explored intensely in the recent past. Since the 2 early 1970s, calcium ions and cyclic GMP (whose levels are controlled by Ca+ in vertebrates) have been recognized as important second messengers. Particularly in 2 the last decade, however, the role of Ca+ in visual transduction has been re-evalu- ated and a proliferation of research has documented a multiplicity of roles. 2 It is now evident that Ca+ modulates phototransduction by acting at several 2 sites through a host of small Ca+ -binding proteins. For example, in phototransduction 2 of vertebrates, Ca+-free forms of guanylate cyclase activating proteins (GCAPs) activate guanylate cyclase, modulating levels of cOMP, a key event in the return of photoreceptors to pre-bleach conditions. Defects in genes encoding guanylate cy- clase or guanylate cyclase activating proteins lead to severe diseases of the retina (e. g. , Leber congenital amaurosis, rod/cone dystrophy, or cone dystrophy), thus em- phasizing the important role of these proteins in phototransduction. Similarly, mu- 2 tant genes encoding cation or Ca+ channels (cyclic nucleotide-gated cation chan- 2 nels located in the cell membrane and L-type voltage-gated Ca+ channels located at the synapse of photo receptors) lead to retinitis pigmentosa or congenital stationary night blindness. In phototransduction of invertebrate organisms (e. g. , Drosophila 2 and Limulus), the role of Ca+ is similarly central, but distinct, from that of vertebrates.

Essential Clinical Anatomy of the Nervous System (Paperback): Paul Rea Essential Clinical Anatomy of the Nervous System (Paperback)
Paul Rea
R1,364 Discovery Miles 13 640 Ships in 12 - 17 working days

Essential Clinical Anatomy of the Nervous System is designed to combine the salient points of anatomy with typical pathologies affecting each of the major pathways that are directly applicable in the clinical environment. In addition, this book highlights the relevant clinical examinations to perform when examining a patient's neurological system, to demonstrate pathology of a certain pathway or tract. Essential Clinical Anatomy of the Nervous System enables the reader to easily access the key features of the anatomy of the brain and main pathways which are relevant at the bedside or clinic. It also highlights the typical pathologies and reasoning behind clinical findings to enable the reader to aid deduction of not only what is wrong with the patient, but where in the nervous system that the pathology is.

Neural Stem Cells in Development, Adulthood and Disease (Hardcover, 2015 ed.): H. Georg Kuhn, Amelia J. Eisch Neural Stem Cells in Development, Adulthood and Disease (Hardcover, 2015 ed.)
H. Georg Kuhn, Amelia J. Eisch
R4,859 R3,398 Discovery Miles 33 980 Save R1,461 (30%) Ships in 12 - 17 working days

This comprehensive volume is the first to specifically target developing, adult and diseased neural stem cells. It explores recent advances in the understanding of neural stem cell biology along with strategies that use these cells to tackle neurological diseases and brain aging. Ten inclusive chapters discuss a wide range of topics including neurogenesis, neurodegeneration, demyelinating disease, mood regulation, and spinal cord regeneration, among others. Written by world-renowned scientists in the field, Neural Stem Cells in Development, Adulthood and Disease presents cutting-edge studies of interest to both established neurogenesis researchers and readers with general interests in nervous system science. It is an authoritative addition to the Stem Cell Biology and Regenerative Medicine series.

The Blood-Brain Barrier, Amino Acids and Peptides (Hardcover, 1990 ed.): M Segal, Berislav V. Zlokovic The Blood-Brain Barrier, Amino Acids and Peptides (Hardcover, 1990 ed.)
M Segal, Berislav V. Zlokovic
R4,409 Discovery Miles 44 090 Ships in 12 - 17 working days

Definition of the barrier The interstitial fluid (rSF) of the brain is separated from the blood by the blood-brain barrier (BBB). This barrier must not be thought of as a single entity or as an absolute restriction to all molecules, but as a multiple structure located at several sites within the brain. The first of these interfaces is located at the endothelium of the brain capillaries. Secondly there is a potential site for interchange on the outer linings of the brain between the dura and the arachnoid membranes. Thirdly, there are the choroid plexuses and the cerebrospinal fluid (CSF) which is in contact with the very permeable internal ependymal lining of the brain (Figure 1. 1). Finally there are areas of the brain which lack a blood-brain barrier. These areas constitute the circumventricu lar organs and have leaky capillaries with a barrier at the ependyma which limits the spread of molecules from those regions (Figure 1. 2). Each of these BBB sites has its own characteristic permeability and transport functions. We will now consider the properties of each of these barrier sites between the blood and the brain. THE CEREBRAL CAPILLARY ENDOTHELIUM Morphology This interface has both the largest surface area and the shortest path length between the blood and the brain rSF. The cerebral capillaries, which at first sight seem little different from the rest of the systemic circulation, are in fact unique to the brain."

Neurolaw - Advances in Neuroscience, Justice & Security (Hardcover, 1st ed. 2021): Sjors Ligthart, Dave Van Toor, Tijs... Neurolaw - Advances in Neuroscience, Justice & Security (Hardcover, 1st ed. 2021)
Sjors Ligthart, Dave Van Toor, Tijs Kooijmans, Thomas Douglas, Gerben Meynen
R3,119 Discovery Miles 31 190 Ships in 10 - 15 working days

This edited book provides an in-depth examination of the implications of neuroscience for the criminal justice system. It draws together experts from across law, neuroscience, medicine, psychology, criminology, and ethics, and offers an important contribution to current debates at the intersection of these fields. It examines how neuroscience might contribute to fair and more effective criminal justice systems, and how neuroscientific insights and information can be integrated into criminal law in a way that respects fundamental rights and moral values. The book's first part approaches these questions from a legal perspective, followed by ethical accounts in part two. Its authors address a wide range of topics and approaches: some more theoretical, like those regarding the foundations of punishment; others are more practical, like those concerning the use of brain scans in the courtroom. Together, they illustrate the thoroughly interdisciplinary nature of the debate, in which science, law and ethics are closely intertwined. It will appeal in particular to students and scholars of law, neuroscience, criminology, socio-legal studies and philosophy. Chapter 8 is available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.

The Emotional Cerebellum (Hardcover, 1st ed. 2022): Michael Adamaszek, Mario Manto, Dennis J.L.G. Schutter The Emotional Cerebellum (Hardcover, 1st ed. 2022)
Michael Adamaszek, Mario Manto, Dennis J.L.G. Schutter
R5,376 Discovery Miles 53 760 Ships in 12 - 17 working days

Emotions represent a critical aspect of daily life in humans. Our understanding of the mechanisms of regulation of emotions has increased exponentially these last two decades. This book evaluates the contribution of the cerebellum to emotion. It outlines the current clinical, imaging and neurophysiological findings on the role of the cerebellum in key aspects of emotional processing and its influence on motor and cognitive function and social behavior. In the first section, the reader is introduced to the contributions of the cerebellum to various emotion domains, from emotion perception and recognition to transmission and encoding. Subsequent chapters provide a comprehensive picture of the neurophysiology and topography of emotion in the cerebellum and illustrate the convergence of theoretical and empirical research. Additional chapters address the cerebellum's involvement in emotional learning, emotional pain, emotional aspects of body language and perception, and its relations to social cognition including morality, music, and art. Finally, neuropsychiatric aspects of the cerebellum's influence on mood disorders and the current state of therapeutic options, including noninvasive stimulation approaches, complete the overview. This is the first book summarizing the current state of knowledge on the contribution of the cerebellum to important aspects of emotion. It is an essential reference for students, trainees, neuroscientists, researchers, and clinicians in neuroscience, neurology, neurosurgery and psychology involved in the study of emotions. The authors are renowned scientists in the field of cerebellar research.

Animal Models of Brain Tumors (Hardcover, 2013 ed.): Ricardo Martinez Murillo, Alfredo Martinez Animal Models of Brain Tumors (Hardcover, 2013 ed.)
Ricardo Martinez Murillo, Alfredo Martinez
R5,550 R5,089 Discovery Miles 50 890 Save R461 (8%) Ships in 12 - 17 working days

Although the available models, whether at the cellular, tissue, or animal level, do not exactly represent the biology of human brain tumors, animal models can offer significant insights into these tumors, providing a better understanding of biological mechanisms underlying tumor generation, growth, angiogenesis, invasion, and metastasis. "Animal Models of Brain Tumors" brings together developments and discoveries in in vivo experimental tumor research that have provided advances in our understanding of the cellular and molecular mechanisms involved in the generation, progression, and clinical outcome of brain neoplasms. Broken into convenient sections, this thorough volume includes topics such as animal model insights into human brain neoplasms, the cellular, molecular, and genetic basis of brain tumors, therapies in the treatment of malignant glioma, as well as imaging technologies in animal tumor models, i.e. measuring brain tumor growth and metabolism. Written for the popular "Neuromethods "series, chapters include the kind of detailed description and implementation advice that is essential for achieving successful results.

Authoritative and cutting-edge, "Animal Models of Brain Tumors" provides the key methods needed to validate, compare, and contrast the animal model with its proposed human counterpart and further the understanding of our own serious ailments."

The Innocent Eye - Why Vision Is Not a Cognitive Process (Hardcover): Nico Orlandi The Innocent Eye - Why Vision Is Not a Cognitive Process (Hardcover)
Nico Orlandi
R1,850 Discovery Miles 18 500 Ships in 12 - 17 working days

Why does the world look to us as it does? Generally speaking, this question has received two types of answers in the cognitive sciences in the past fifty or so years. According to the first, the world looks to us the way it does because we construct it to look as it does. According to the second, the world looks as it does primarily because of how the world is. In The Innocent Eye, Nico Orlandi defends a position that aligns with this second, world-centered tradition, but that also respects some of the insights of constructivism. Orlandi develops an embedded understanding of visual processing according to which, while visual percepts are representational states, the states and structures that precede the production of percepts are not representations. If we study the environmental contingencies in which vision occurs, and we properly distinguish functional states and features of the visual apparatus from representational states and features, we obtain an empirically more plausible, world-centered account. Orlandi shows that this account accords well with models of vision in perceptual psychology - such as Natural Scene Statistics and Bayesian approaches to perception - and outlines some of the ways in which it differs from recent 'enactive' approaches to vision. The main difference is that, although the embedded account recognizes the importance of movement for perception, it does not appeal to action to uncover the richness of visual stimulation. The upshot is that constructive models of vision ascribe mental representations too liberally, ultimately misunderstanding the notion. Orlandi offers a proposal for what mental representations are that, following insights from Brentano, James and a number of contemporary cognitive scientists, appeals to the notions of de-coupleability and absence to distinguish representations from mere tracking states.

Progress in Psychobiology and Physiological Psychology (Hardcover): Steven J. Fluharty, Adrian R. Morrison Progress in Psychobiology and Physiological Psychology (Hardcover)
Steven J. Fluharty, Adrian R. Morrison
R4,380 Discovery Miles 43 800 Ships in 12 - 17 working days

For 31 years, "Progress in Psychobiology and Physiological Psychology" has provided cutting-edge literature to behavioral neuroscience research. The current volume provides new research on satiety, the neuroendocrinology of fear, sleep regulation, and the stress response.

Data Intelligence and Cognitive Informatics - Proceedings of ICDICI 2021 (Hardcover, 1st ed. 2022): I. Jeena Jacob, Selvanayaki... Data Intelligence and Cognitive Informatics - Proceedings of ICDICI 2021 (Hardcover, 1st ed. 2022)
I. Jeena Jacob, Selvanayaki Kolandapalayam Shanmugam, Robert Bestak
R8,382 Discovery Miles 83 820 Ships in 12 - 17 working days

The book is a collection of peer-reviewed best selected research papers presented at the International Conference on Data Intelligence and Cognitive Informatics (ICDICI 2021), organized by SCAD College of Engineering and Technology, Tirunelveli, India, during July 16-17, 2021. This book discusses new cognitive informatics tools, algorithms, and methods that mimic the mechanisms of the human brain which leads to an impending revolution in understating a large amount of data generated by various smart applications. The book includes novel work in data intelligence domain which combines with the increasing efforts of artificial intelligence, machine learning, deep learning, and cognitive science to study and develop a deeper understanding of the information processing systems.

Opioid Receptors - Methods and Protocols (Hardcover, 2015 ed.): Santi M. Spampinato Opioid Receptors - Methods and Protocols (Hardcover, 2015 ed.)
Santi M. Spampinato
R5,450 R4,989 Discovery Miles 49 890 Save R461 (8%) Ships in 12 - 17 working days

Opioid Receptors: Methods and Protocols serves as a comprehensive guide to both key new techniques and established methods for the investigation of genetics, structural biology, transcription, and post-transcriptional events of opioid receptors. Other methods cover the cellular detection and trafficking of opioid receptors in vitro and in vivo. Procedures aimed to investigate signaling pathways modulated by opioid receptors and model systems to study opioid receptor-mediated functions are also included. Finally, methods to assay behavioral effects mediated by opioid receptors are described. Written in the highly successful Methods in Molecular Biology series format, chapters include introductions to their respective introductions, lists of the necessary materials and reagents, step-by-step, readily reproducible laboratory protocols, and tips on troubleshooting and avoiding known pitfalls. Wide-ranging and authoritative, Opioid Receptors: Methods and Protocols will help both experienced and new entrants in this field to carry out their experiments successfully and with new inspiration.

Encyclopedia of the Neurological Sciences (Hardcover, 2nd edition): Robert B. Daroff, Michael J. Aminoff Encyclopedia of the Neurological Sciences (Hardcover, 2nd edition)
Robert B. Daroff, Michael J. Aminoff 1
R57,176 Discovery Miles 571 760 Ships in 12 - 17 working days

The "Encyclopedia of the Neurological Sciences, Second Edition" develops from the first edition, covering all areas of neurological sciences through over 1000 entries focused on a wide variety of topics in neurology, neurosurgery, psychiatry and other related areas of neuroscience. The contributing authors represent all aspects of neurology from many viewpoints and disciplines to provide a complete overview of the field. Entries are designed to be understandable without detailed background knowledge in the subject matter, and cross-referencing and suggested further reading lead the reader from a basic knowledge of the subject to more advanced understanding.

The easy-to-use 'encyclopedic-dictionary' format of the "Encyclopedia of the Neurological Sciences, Second Edition" features alphabetic entries, extensive cross-referencing, and a thorough index for quick reference. The wealth of information provided by these four volumes makes this reference work a trusted source of valuable information for a wide range of researchers, from undergraduate students to academic researchers.
Provides comprehensive coverage of the field of neurological science in over 1,000 entries in 4 volumes "Encyclopedic-dictionary" format provides for concise, readable entries and easy searching Presents complete, up-to-date information on 32 separate areas of neurology Entries are supplemented with extensive cross-referencing, useful references to primary research articles, and an extensive index

Taking Development Seriously A Festschrift for Annette Karmiloff-Smith - Neuroconstructivism and the Multi-Disciplinary... Taking Development Seriously A Festschrift for Annette Karmiloff-Smith - Neuroconstructivism and the Multi-Disciplinary Approach to Understanding the Emergence of Mind (Paperback)
Michael S. C. Thomas, Denis Mareschal, Victoria Knowland
R1,421 Discovery Miles 14 210 Ships in 9 - 15 working days

This influential festschrift honours the legacy of Annette Karmiloff-Smith, a seminal thinker in the field of child development and a pioneer in developmental cognitive neuroscience. The current volume brings together many of the researchers, collaborators and students who worked with Professor Karmiloff-Smith to show how her ideas have influenced and continue to influence their own research. Over four parts, each covering a different phase or domain of Karmiloff-Smith's research career, leading developmental psychologists in cognition, neuroscience and computer science reflect on her extensive contribution, from her early work with Piaget in Geneva to her innovative research project investigating children with Down syndrome to understand the mechanisms of Alzheimer's disease. The chapters provide a mix of cutting-edge science and reminiscence, providing a fascinating insight into the historical contexts in which many of Annette's theoretical insights arose, including such ideas as the microgenetic approach, representational redescription and neuroconstructivism. The chapters also provide updates about how earlier theoretical ideas have stood the test of time, and present unpublished data from the early years of Annette's career. Taking Development Seriously is essential reading for students and scholars in child development and developmental neuroscience.

Consumer Happiness: Multiple Perspectives (Hardcover, 1st ed. 2021): Tanusree Dutta, Manas Kumar Mandal Consumer Happiness: Multiple Perspectives (Hardcover, 1st ed. 2021)
Tanusree Dutta, Manas Kumar Mandal
R5,033 Discovery Miles 50 330 Ships in 12 - 17 working days

This book helps quench the quest of knowledge of academicians, researchers, and others interested in developing a complete and critical understanding of consumer happiness. The relentless search of happiness by humans is sought in different ways. Scientific discussion on happiness for long was considered a forte of Philosophers. Other disciplines seldom delved into this. But today not only science but neuroscience, marketing, and other varied fields have started delving into it and have developed a keen interest. The book has been conceptualized on this line of thinking and thus divided into two parts. The first part is customized towards understanding various perspectives of happiness and the relative importance of knowing the same. The first chapter of this section is on the biological perspective of happiness. The second is titled 'Behavioural perspective'. The third chapter is an attempt to elucidate the cultural perspective of the concept of happiness. The fourth is on the role of technology in inducing happiness. Fifth and sixth are on theories of happiness and measuring happiness, respectively. Knowledge about the different perspective and theories has a wide range of benefits. It informs us about how the brain works, interprets, and reacts. This theoretical understanding helps us to move beyond the trial and error methods towards a more scientific underpinning of adoption of measures that would generate long-lasting happiness in consumers. The second part of the book is dedicated toward understanding consumer happiness from a neuroscience perspective, i.e. keeping consumer happy. This segment has ten chapters. The first is on differentiating the concept of happiness from satisfaction. The second is on sensory marketing and happiness. The third deals with the store design and shelving of products to generate happiness. Fourth and fifth chapters relate to persuading the consumers. While the fourth chapter is on developing persuasive messages and the fifth is on subliminal messaging sixth chapter is on pricing and seventh on advertising. The eighth chapter highlights the role of emotions and the ninth is on the different factors that induce happiness in consumers. The last chapter is about raising some unanswered questions and food for thought for readers. Together the contents of the book make for a complete understanding of the concept of happiness and how it is shaping the world of marketing. Addressing the 'what' and 'how' of consumer happiness in the same book makes the book comprehensive.

Opioid Receptors - Methods and Protocols (Hardcover, 2nd ed. 2021): Santi M. Spampinato Opioid Receptors - Methods and Protocols (Hardcover, 2nd ed. 2021)
Santi M. Spampinato
R5,135 Discovery Miles 51 350 Ships in 10 - 15 working days

This second edition presents an up-to-date chapters describing the most relevant and novel techniques employed to study the opioid receptors. Chapters detail transcriptional and post-transcriptional analysis, cellular detection of opioid receptors, analysis of signaling events modulated by opioid receptors, model systems to studying opioid receptor-mediated functions, and behavioral effects mediated by opioid receptors. Written in the highly successful Methods in Molecular Biology series format, chapters include introductions to their respective topics, lists of the necessary materials and reagents, step-by-step, readily reproducible laboratory protocols, and tips on troubleshooting and avoiding known pitfalls. Authoritative and cutting-edge, Opioid Receptors: Methods and Protocols, Second Edition aims to ensure successful results in the further study of this vital field.

The Predictive Mind (Hardcover): Jakob Hohwy The Predictive Mind (Hardcover)
Jakob Hohwy
R3,842 Discovery Miles 38 420 Ships in 12 - 17 working days

A new theory is taking hold in neuroscience. It is the theory that the brain is essentially a hypothesis-testing mechanism, one that attempts to minimise the error of its predictions about the sensory input it receives from the world. It is an attractive theory because powerful theoretical arguments support it, and yet it is at heart stunningly simple. Jakob Hohwy explains and explores this theory from the perspective of cognitive science and philosophy. The key argument throughout The Predictive Mind is that the mechanism explains the rich, deep, and multifaceted character of our conscious perception. It also gives a unified account of how perception is sculpted by attention, and how it depends on action. The mind is revealed as having a fragile and indirect relation to the world. Though we are deeply in tune with the world we are also strangely distanced from it. The first part of the book sets out how the theory enables rich, layered perception. The theory's probabilistic and statistical foundations are explained using examples from empirical research and analogies to different forms of inference. The second part uses the simple mechanism in an explanation of problematic cases of how we manage to represent, and sometimes misrepresent, the world in health as well as in mental illness. The third part looks into the mind, and shows how the theory accounts for attention, conscious unity, introspection, self and the privacy of our mental world.

Developmental Neuroendocrinology (Hardcover, 1st ed. 2020): Susan Wray, Seth Blackshaw Developmental Neuroendocrinology (Hardcover, 1st ed. 2020)
Susan Wray, Seth Blackshaw
R4,396 Discovery Miles 43 960 Ships in 12 - 17 working days

In this book, experts in the field discuss the latest research in developmental neuroendocrinology. Given that the hypothalamus is the center of neuroendocrine activity, the reader will learn about the molecular specification of hypothalamic cells, developmental modulators and epigenetic factors influencing hypothalamic development, and the development of neuroendocrine circuits. Each chapter provides a concise review of the current and future perspectives in developmental neuroendocrinology. Important insights into state-of-the-art techniques applied to functional circuit tracking, lineage tracing of hypothalamic cells, and the identification of genes altered through epigenetic mechanisms are also provided. Given its scope, the book will appeal to all students and researchers who are eager to understand the processes involved in hypothalamus development and the establishment of neuroendocrine circuits. This is the ninth volume in the International Neuroendocrine Federation (INF) Masterclass in Neuroendocrinology series* that aims to illustrate highest standards and encourage the use of the latest technologies in basic and clinical research and hopes to provide inspiration for further exploration into the exciting field of neuroendocrinology. *Volumes 1-7 published by Wiley.

Neuroscience, Neurophilosophy and Pragmatism - Brains at Work with the World (Hardcover): T. Solymosi, J. Shook Neuroscience, Neurophilosophy and Pragmatism - Brains at Work with the World (Hardcover)
T. Solymosi, J. Shook
R2,490 R1,942 Discovery Miles 19 420 Save R548 (22%) Ships in 12 - 17 working days

Bringing together active neuroscientists, neurophilosophers, and scholars this volume considers the prospects of a neuroscientifically-informed pragmatism and a pragmatically-informed neuroscience on issues ranging from the nature of mental life to the implications of neuroscience for education and ethics.

Molecular and Cellular Biology of Neuroprotection in the CNS (Hardcover, 2002 ed.): Christian Alzheimer Molecular and Cellular Biology of Neuroprotection in the CNS (Hardcover, 2002 ed.)
Christian Alzheimer
R5,881 Discovery Miles 58 810 Ships in 10 - 15 working days

Given the very limited capacity of regeneration in the brain, protecting neurons that are on the brink of death is a major challenge for basic and clinical neuroscience, with implications for a broad spectrum of acute and chronic neurological and psychiatric diseases. This book brings together leading experts from neurobiology, neurophysiology, neuropharmacology, neuroimmunology and clinical neuroscience to highlight the most recent milestones in this rapidly evolving field. The book will serve as a reference for both basic neuroscientists and clinicians interested in an authoritative update on the molecular and cellular biology of neuroprotection and its promises for new therapeutic strategies.

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