Subaru and Jaguar provide outstanding examples of what can be achieved when brand development and relationship marketing are combined to create a world class brand. Subaru achieved victory in the World Rally Championship. Jaguar are now an important new player in Grand Prix racing. This book tells the inside stories behind these campaigns and brand building strategies, and will be of interest as compelling case studies of sports sponsorship and brand development.

Hybrid Knowledge in the Early East India Company World presents a new interpretation of the development of the English East India Company between 1660 and 1720. The book explores the connections between scholarship, patronage, diplomacy, trade, and colonial settlement in the early modern world. Links of patronage between cosmopolitan writers and collectors and scholars associated with the Royal Society of London and the universities are investigated. Winterbottom shows how innovative works of scholarship - covering natural history, ethnography, theology, linguistics, medicine, and agriculture - were created amid multi-directional struggles for supremacy in Asia, the Indian Ocean and the Atlantic. The role of non-elite actors including slaves in transferring knowledge and skills between settlements is explored in detail.

Air empire is a fresh study of civil aviation as a tool of late British imperialism. The first pioneering flights across the British empire in 1919-20 were flag-waving adventures that recreated an era of plucky British maritime exploration and conquest. Britain’s development of international air routes and services was approved, organised and celebrated largely in London; there was some resistance in and beyond the subordinate colonies and dominions. Negotiating the financing and geopolitics of regular commercial air service delayed its inception until the 1930s. Technological, managerial and logistical problems also meant that Britain was slow into the air and slow in the air. Propaganda concealed underperformance and criticism. The study uses archival sources, biographies, industry magazines and newspapers to chronicle the disputed progress toward air empire. The rhetoric behind imperial air service offers a glimpse of late imperial hopes, fears, attitudes and style. Empire air service had emotional appeal and symbolic value, but disappointed in practice. -- .

The Railway Age meant a revolution. Railways, with speed, capacity to move people and goods, and precision of operation far beyond any existing means of transport on land, transformed industry, social life, and whole areas of the countries they served; they changed politics, diplomacy, military strategy and the map of the world. First published to great acclaim in the 1960s and with new material added, this book was welcomed as "a classic of railway literature" ("The Guardian" ). It not only sets out what railways were but examines what they did. It will throw new light on the history of recent centuries.

The result of an eight-year, international research study, this volume examines the methods used to promote occupational safety and health in the automotive industries of the United States, West Germany, Sweden, the United Kingdom, Japan, and Kenya. The author pays particular attention to the ways in which the broad national social, economic, political, and legal environments influence occupational safety and health activities and outcomes. The study also focuses on the differing degrees of cooperation and conflict exhibited among involved parties in the handling of occupational safety in different countries and companies. Based upon his findings, the author develops a contingency theory of labor-management-government cooperation and conflict that has broad implications for current debates about the need to develop more cooperative relationships within U.S. firms.

Following an introductory chapter that defines key concepts and presents an overview of the research design, Wokutch provides a historical overview of occupational safety and health in the United States for the reader unfamiliar with these issues. He goes on to describe occupational safety and health activities and relationships in the U.S. automotive industry, contrasting them with the handling of these issues in the five other countries under study. National work injury statistics are then compared and related to the economic and sociopolitical environment in which they occur. The next three chapters shift the focus of analysis to the firm and plant level and provide intra and inter-company comparisons. Finally, Wokutch discusses the conclusions and implications of his research and offers recommendations for the handling of occupational safety and health issues derived from his study. Students of labor and industrial relations as well as occupational safety and health and human resources managers will find Wokutch's study an important contribution to the business and management literature.

A renaissance in railways and the formal recognition of environmental priorities are both features of the last quarter of the twentieth century, but relatively little has been published about the individual and collective environmental impacts of railways. There is an urgent need to address the subject comprehensively. New railways are being planned in many countries and environmental assessment has become an essential element of planning. Most of the impacts of railways have existed for well over a hundred years and many of these continue to be relevant today. Some new issues, such as the operation of very fast trains or the routeing of tracks to carry them, require special attention. This book brings together the main planning and management issues concerning the way railways, established, newly-constructed, or upgraded, have an impact on the environment. It provides a step-by-step assessment of how the engineer, planner, environmental manager, transport specialist or railway operator should approach the resolution of railway development taking into account environmental priorities and the regulatory framework. Tom Carpenter brings a lifetime of first-hand management and consultancy experience to produce the first modern treatment of this important topic. Contents I. Railways and Planning Introduction Environmental planning Railway planning Passenger traffic Freight II. Impacts on People Social impacts and public perception Noise and vibration Pollution Visual impacts Construction III. Impacts on Resources Resource use and route selection Residential, commercial and productive land Nature conservation Heritage and amenity Railways in scenic landscape Environmental evaluation of land resources IV.Planning for the Twenty-first Century Environmental rail transport solutions

Over the past 25 years, Harold and Darren Franck have investigated hundreds of accidents involving vehicles of almost every shape, size, and type imaginable. In Mathematical Methods for Accident Reconstruction: A Forensic Engineering Perspective, these seasoned experts demonstrate the application of mathematics to modeling accident reconstructions involving a range of moving vehicles, including automobiles, small and large trucks, bicycles, motorcycles, all-terrain vehicles, and construction equipment such as hoists and cranes.

The book is anchored on basic principles of physics that may be applied to any of the above-named vehicles or equipment. Topics covered include the foundations of measurement, the various energy methods used in reconstruction, momentum methods, vehicle specifications, failure analysis, geometrical characteristics of highways, and softer scientific issues such as visibility, perception, and reaction.

The authors examine the fundamental characteristics of different vehicles, discuss the retrieval of data from crash data recorders, and review low speed impacts with an analysis of staged collisions. Finally, the book details standards and protocols for accident reconstruction.

Exploring a broad range of accident scenarios and also acknowledging the limits of applicability of the various physical methods employed, the breadth and depth of the book s coverage makes it a critical reference for engineers and scientists who perform vehicular accident reconstructions.

Impact Assessment and Evaluation in Transportation Planning contains a refreshing approach to transportation planning by integrating impact analysis and evaluation methodology. It is original in that impact assessment and evaluation are brought together in a coherent framework. It is novel in the history of transportation science and particularly suitable as a pedagogical text, since methodologies are illustrated with various case studies and examples. It is particularly suitable for practitioners and students who want to become acquainted with conflict analysis and plan/project evaluation in the area of transportation planning.

Airline Operations and Management: A Management Textbook presents a survey of the airline industry, with a strong managerial perspective. It integrates and applies the fundamentals of several management disciplines, particularly operations, marketing, economics and finance, to develop a comprehensive overview. It also provides readers with a solid historical background, and offers a global perspective of the industry, with examples drawn from airlines around the world. Updates for the second edition include: Fresh data and examples A range of international case studies exploring real-life applications New or increased coverage of key topics such as the COVID-19 pandemic, state aid, and new business models New chapters on fleet management and labor relations and HRM Lecture slides for instructors This textbook is for advanced undergraduate and graduate students of airline management, but it should also be useful to entry and junior-level airline managers and professionals seeking to expand their knowledge of the industry beyond their functional area.

Current Issues in Maritime Economics contains a selection of the papers presented at an international conference held in Rotterdam, June 1991. The book contains 11 papers from many world leaders in maritime economic analysis and will be of interest to shipping professsionals as well as to students of the field. Current Issues in Maritime Economics addresses three major areas of interest. First, contributors discuss the rapidly changing international context. Second, the relationship between market structure and the workability of competition is analyzed. The final area concerns the decision processes of firms in the changing shipping world. Individually these papers might have found their way into volumes on subjects as disparate as business finance, industrial structure, mathematical modelling or political philosophy. Together they offer a broad representation of both the issues and the style of analysis adopted by many of the world's leading maritime economists.

The regulation of modern civil aviation can be traced back to the later years of the Second World War. An intense debate about the future regulatory regime resulted in a compromise which to this day essentially dictates the structure of the global airline industry. Further progress towards 'normalising' the industry appears to be slowing down, and perhaps even going into reverse. Without an understanding of the development of regulation, it is not possible to understand fully the industry's current problems and how they might be resolved Many books have been written about the development of international air transport, covering deregulation, privatisation, the emergence of new business models among other things, but few if any have taken a broad view of the trends which have determined the industry's current structure. The Regulation of International Air Transport charts the regulation of international air transport from the end of the Second World War to the present day, following the key trends and developments. It provides an overview of what has determined the industry's current structure, the problems still facing the industry and the ways in which it could develop in the future. This wide-ranging study is important reading for both professional and academics within the aviation field, as well as anyone interested in the development of aviation regulations.

This text provides a systematic guide describing practical approaches to planning, developing, and implementing successful ITS architectures in regional settings. Based on the principles and methods used to create developed US national ITS architecture, the authors provide readers with a solid understanding of each critical step involved in the regional ITS deployment process. The text also explores key ingredients that make up an effective ITS mission statement, how to choose the best ITS technologies for a specific application, the components involved in developing and appropriate logical and physical architecture.

This book examines the promise of High Speed Rail (HSR) technologies to win market share from carbon-intensive air transport through the strategic optimization of rail productivity and efficiency. While the positive impacts of HSR at both urban and long-distance levels are well-documented, this resource focuses on what has been a challenging area for HSR deployment historically: the integration of HSR accessibility at the regional level. The author provides tools and methods to better measure the feasibility of integrating regional HSR with existing transport networks, and includes in-depth case studies to demonstrate the contributions of expanded high speed rail access on sustainable development. Shares options for maximizing efficiency and effectiveness of high speed rail transport; Compares strategies for integrating urban, long-distance, and regional high speed rail transport; Explores new dimensions of high speed rail deployment b y linking transit networks with increased regional accessibility.

Port Management and Operations is the only book which provides a complete picture of port management and is a crucial guide to all those involved in the maritime industry. This third edition provides an analysis of the major issues in the fast moving transport environment, offering a complete picture of the ports industry. The book discusses port administration, management, economics, and operation, as well as new port developments and changes in maritime transport security. Port Management and Operations avoids unnecessary jargon ensuring that it is readily understandable to those with little knowledge of ports, but it has sufficient depth to be of interest and value to those professionally engaged in the industry. Contents include: port development the impact of changing ship technology on ports sea approaches and maritime services port administration ownership and management port policy berths and terminals cargo and cargo handling port labor time in port and speed o

"Air Transport and the European Union" investigates the emergence of the EU as a major policy actor in aviation and examines how Europeanization has transformed the governance, organization and structure of the sector since the mid-1980s. It addresses the question of how, when a detailed regulatory system already existed, the EU was able to establish its own policy-making competence and to override the wishes of the majority or member states opposed to EU involvement.

The papers which make up the chapters of this book were given at a seminar in Oxford. The event took place following the election of the first Labour government for 17 years and following an announcement of the consultation process leading up to the publication of a Transport White Paper. The debates in the book contain reflections on the legacy of the previous administration and the challenges facing the new government.

This volume presents new concepts and methods in Air Traffic Management, in particular: Collaborative Decision Making, as it incorporates for the first time airline companies in the management process; Congestion Pricing, as many part of the systems are and will remain saturated, hence only leveling of demand can contribute to global efficiency; Flow Management Methods, as the most important tools in planning and analysis; Models of Controller-Pilot Interaction, as deregulation increases the workload of this communication; Weather Forecast, as airport capacity is strongly affected by weather conditions.

260 2 Crew Legalities and Crew Pairing Repair 264 3 Model and Mathematical Formulation 266 4 Solution Methodology 271 5 Computational Experiences 277 6 Conclusion 285 REFERENCES 286 10 THE USE OF OPTIMIZATION TO PERFORM AIR TRAFFIC FLOW MANAGEMENT Kenneth Lindsay, E. Andrew Boyd, George Booth, and Charles Harvey 287 1 Introduction 288 2 The Traffic Flow Management (TFM) Problem 289 3 Recent TFM Optimization Models 292 4 The Time Assignment Model (TAM) 302 5 Summary and Conclusions 307 REFERENCES 309 11 THE PROCESSES OF AIRLINE SYSTEM OPERATIONS CONTROL Seth C. Grandeau, Michael D. Clarke, and Dennis F.X. Mathaisel 312 1 Introduction 313 2 The Four Phases of Airline Schedule Development 315 The Airline Operations Control Center (OCC) 3 320 4 Analysis of Operational Problems 331 5 Areas For Improvement 352 6 Case Study: PT Garuda Indonesia Airlines 357 REFERENCES 368 12 THE COMPLEX CONFIGURATION MODEL Bruce W. Patty and Jim Diamond 370 1 Introduction 370 Problem Description 2 371 Problem Formulation 3 375 4 Model Implementation 379 ix Contents 383 5 Summary REFERENCES 383 13 INTEGRATED AIRLINE SCHEDULE PLANNING Cynthia Barnhart, Fang Lu, and Rajesh Shenoi 384 1 Introduction 385 2 Fleet Assignment and Crew Pairing Problems: Existing M- els and Algorithms 388 3 An Integrated Approximate Fleet Assignment and Crew Pa- ing Model 393 4 An Advanced Integrated Solution Approach 395 5 Case Study 396 6 Conclusions and Future Research Directions 399 REFERENCES 401 14 AIRLINE SCHEDULE PERTURBATION PROBLEM: LANDING AND TAKEOFF WITH

Paratransit is a challenge to the conventional approach to public transport in the United States, which depends on fixed-route, fixed-schedule, publicly owned or regulated sytems such as buses and trains. Paratransit is a type of service which relies on small vehicles which are frequently privately owned and operated, and which may not work on a schedule. The various options concerning service types, market niches, and effectiveness are discussed, along with the future of paratransit. Case studies are given describing paratransit systems in the U.S. and other places, and the interaction of paratransit with more traditional systems.

This volume of "Research in Transportation Economics" reflects the changes that are occurring in the transportation arena as we enter the twenty-first century. In the US, the transportation industries, rail and trucking in particular, are still adjusting to deregulation that has taken place since the 1970's. The emerging transportation issues focus less on economic regulation of the transport sector and more on policies to deal with congestion, optimal pricing, and the allocation of scarce resources. The papers presented represent a diverse view of transportation economics, in a field that is forever changing as regulations change, ecnomic growth continues, and our econometric and modeling methods become increasingly refined.

"The series is abstracted and indexed in Journal of Economic Literature and in EconLit."

Merchant Ship Types provides a broad and detailed introduction to the classifications and main categories of merchant vessels for students and cadets. It introduces the concept of ship classification by usage, cargo type, and size, and shows how the various size categories affect which ports and channels the types of vessels are permitted to enter. Detailed outlines of each major vessel category are provided, including: Feeder ship General cargo vessels Container ships Tankers Dry bulk carriers Multi-purpose vessels Reefer ships Roll-on/roll-off vessels The book also explains where these are permitted to operate, the type of cargoes carried, and specific safety or risk factors associated with the vessel class, as well as their main characteristics. Relevant case studies are presented. The textbook is ideal for merchant navy cadets at HNC, HND, and foundation degree level in both the deck and engineering branches, and serves as a general reference for insurance, law, logistics, offshore and fisheries.

This book questions the use of salvage law as legal regulatory framework for the remuneration of environmental services in salvage operations, proposing that such services should be based on direct contracting between commercial salvors and coastal States. Adopting an environment-first approach, it argues that direct contracting better serves and promotes environmental protection outcomes. It also takes a functional view of the law as a tool to promote values and sought outcomes. Salvage operations are recognised as a first line of defence against pollution following shipping incidents. Although regulated under the law of salvage, these operations form an integral component of a framework of environmental protection measures regulated under different legal instruments or laws. The law of salvage fails to effectively integrate salvage operations in broader pollution response mechanisms because it does not aligns comfortably with this framework of laws. Despite the emphasis on environmental protection in the 1989 London Salvage Convention, the Convention maintains the traditional notion of salvage operations as a service to property, while environmental outcomes and the remuneration of environmental services are positioned as a secondary outcome of the law of salvage. This book argues that directly contracting for environmental services bolsters the primacy of environmental protection and the functional use of law to further environmental protection and policy formulation. Direct contracting between coastal States and Salvors for environmental services complements existing practices and pollution response mechanisms and provides a sound legal basis for the effective realisation of salvage operations as a first line of defence against pollution following shipping incidents without fundamentally altering the established commercial identity of the traditional law of salvage. This book will be key reading for students, academics and practitioners working at the intersection of shipping and environmental law.

First published in 2006. Routledge is an imprint of Taylor & Francis, an informa company.

There have been striking increases in both long-distance travel and in communications through mobile phones, text messaging, emailing and videoconferencing. Such developments in communication, along with a similar increase in physical travel and movement of goods around the globe, reconfigure social networks by disconnecting and reconnecting people in new ways. This original book puts forward one of the first social science studies of the geographies of social networks and related mobilities of travel, communications and face-to-face meetings. The book examines five interdependent mobilities that form and reform these geographies of networks and travel in the contemporary world. These are: physical travel of people for work, leisure, pleasure, migration and escape; physical movement of objects delivered to producers, consumers and retailers; imaginative travel elsewhere through images and memories seen on texts, TV, computer screens and film; virtual travel on the internet; and communicative travel through letters, cards, telegrams, telephones, faxes, text messages and videoconferences. In the book the authors examine the interconnections between these different mobilities. They research how travel and social meetings require systems of coordination using virtual and communicative travel in-between physical travel and meetings. They argue that, while it might be imagined that there would be less need of physical meetings with improved technology, on the contrary, scheduled visits and meetings have become highly significant. The research shows that they are necessary to social life in the contemporary world, both within business and, especially, within families and friendships which are increasingly conducted at a distance.

A foremost authority has written the first comprehensive reference about the U.S. Merchant Marine and American shipping from the introduction of steamships to today's diesel containerships--showing the impact of politics, economics, and technology on maritime history during the last two centuries. Over 500 entries describe people, private companies, business and labor groups, engineering and technological developments, government agencies, terms, key laws, landmark cases, issues, events, and ships of note. Short lists of references for further reading accompany these entries. Appendices include a chronology, diagrams of government organizations, and lists of business and labor groups by founding dates. An unusually extensive index lends itself to the varying research interests of students, teachers, and professionals in maritime and economic history, business-labor-government relations, and military studies.