Selling from your heart and with your heart is about loving your
products, your business and your customers. Heartselling describes
the paradigm shift from push marketing to pull marketing. The times
where "guerilla strategies" were helpful to attract spouses or
customers are gone. Customers actively avoid pushy marketing and
sales approaches. They demand more from the companies they do
business with in the 21st century: They want to be invited to buy -
intelligently, gently and with finesse. Customers love shopping and
customers love buying. Heartselling is about the science and art to
foster and enhance your customer's love to buy from you. Alexander
Christiani shows you dozens of time tested strategies and tactics
to activate the seven magnets of attracting customers. And best of
all, as a "German systems guy" he shows you how to orchestrate all
these heartselling tools into one comprehensive marketing sinfonia:
Experience first hand the marketing power which made Alex one of
the leading sales coaches in Europe.
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