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Marketing in South Africa - Consumer landscapes: Concepts and cases (Paperback, 4th ed)
Loot Price: R573
Discovery Miles 5 730
You Save: R47
(8%)
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Marketing in South Africa - Consumer landscapes: Concepts and cases (Paperback, 4th ed)
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List price R620
Loot Price R573
Discovery Miles 5 730
You Save R47 (8%)
Expected to ship within 7 - 10 working days
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South Africa, its economy and its consumers are different in many
ways. Feedback from both the academic world and the marketplace
points to the fact that marketing strategies cannot simply be
transposed from one country to the next. Accepted approaches to
marketing in developed and other developing countries often do not
achieve the same success here. Marketing in South Africa provides a
window into the South African consumer landscape, approaching
marketing concepts in a distinctly South African way. For the first
time, Marketing in South Africa gives specific details of the UCT
Unilever Institute of Strategic Marketing's consumer segmentation
model. This feature is supported by almost 30 top academic and
marketing practitioners who give a unique and innovative look at
some of South Africa's most challenging marketing issues. In
addition, over 20 case studies, many of which emanate from the UCT
Unilever Institute's ongoing research over the last 17 years, allow
students and practitioners to appreciate how best to apply
principles to this diverse market. The book includes many video
clips from the UCT Unilever Institute as well as other
advertisements and YouTube clips. Marketing in South Africa can be
used by undergraduate students, postgraduate students and
practitioners in the arenas of strategic marketing, consumer
behaviour, marketing communications, salesmanship and market
research.
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