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Books > Business & Economics > Business & management > Sales & marketing > Public relations
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Transforming Organizations - Narrative and Story-Based Approaches (Hardcover, 1st ed. 2019)
Loot Price: R2,909
Discovery Miles 29 090
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Transforming Organizations - Narrative and Story-Based Approaches (Hardcover, 1st ed. 2019)
Series: Management for Professionals
Expected to ship within 10 - 15 working days
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Achieving true change and innovation depends on our ability to
re-imagine and re-author the futures we want our organizations to
have - and to open new perspectives and new ways of thinking, being
and doing in the process. Narrative approaches and storytelling are
powerful tools that can help us create a new future for branding
and marketing, change, leadership, organizational learning and
development. Gathering contributions by scholars and practitioners
from various disciplines, this book provides a unique overview of
an emerging field of practice in organizations and communities.
Rooted in a narrative conceptual framework, the respective papers
describe a broad range of trans-disciplinary applications, tools
and methods for effectively working with stories.
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