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Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
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Marketing (Hardcover, 4th edition)
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Marketing (Hardcover, 4th edition)
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MARKETING 4E introduces you to the foundations and functions needed
to successfully market goods, services and ideas to consumers.
While you study business foundations, economics, selling, human
relations, communications, logistics, promotion, product planning,
and pricing, you will also see marketing as a career choice from a
"big picture" perspective. Because most marketing programs have
active DECA memberships, there is a strong correlation of content
to DECA's performance indicators.
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