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Academic posters - A textual and visual metadiscourse analysis (Paperback, New edition)
Loot Price: R2,469
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Academic posters - A textual and visual metadiscourse analysis (Paperback, New edition)
Series: Linguistic Insights, 214
Expected to ship within 12 - 17 working days
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This volume presents a cross-disciplinary analysis of academic
poster presentations, taking into consideration the text and
visuals that posters display depending on the discipline within
which they are created. As the academic poster is a multimodal
genre, different modal aspects have been taken into consideration
when analysing it, a fact that has somehow complicated the genre
analysis conducted, but has also stimulated the research work
involved and, in the end, provided interesting results. The
analysis carried out here has highlighted significant
cross-disciplinary differences in terms of word count,
portrait/landscape orientation and layout of posters, as well as
discipline and subdiscipline-specific patterns for what concerns
the use of textual interactive and interactional metadiscourse
resources and visual interactive resources. The investigation has
revealed what textual and visual metadiscourse resources are
employed, where and why, and as a consequence, what textual and
visual metadiscourse strategies should be adopted by poster authors
depending on the practices and expectations of their academic
community.
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