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Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
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Food, People and Society - A European Perspective of Consumers' Food Choices (Paperback, Softcover reprint of hardcover 1st ed. 2001)
Loot Price: R6,554
Discovery Miles 65 540
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Food, People and Society - A European Perspective of Consumers' Food Choices (Paperback, Softcover reprint of hardcover 1st ed. 2001)
Expected to ship within 10 - 15 working days
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A unique insight into the decision-making and food consumption of
the European consumer. The volume is essential reading for those
involved in product development, market research and consumer
science in food and agro industries and academic research. It
brings together experts from different disciplines in order to
address the fundamental issues related to predicting food choice,
consumer behavior and societal trust in quality and safety
regulatory systems. The importance of the social and psychological
context and the cross-cultural differences and how they influence
food choice are also covered in great detail.
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