The McDonald's Corporation is not only the largest system-wide
sales service in the world, it is a phenomenon in its own right,
and is now recognized as the most famous brand in the world. By
providing a detailed analysis of the extent to which the McDonald's
Corporation adapts or imposes its labour relations policies in
Europe, this volume represents a real life case study revealing the
interaction between a global multi-national enterprise and the
regulatory systems of a number of different European countries. Key
features include:
* an overview of the McDonald's Corporation's development and
structure
* an analysis of its corporate culture and the issues of
franchising
* an examination of key union strategies, including systems of
co-determination, consultation and collective-bargaining
* a chapter dealing specifically with European legislation, in
particular the McDonald's European Works Council
The author systematically analyzes the conflict between the
McDonald's Corporation and the industrial relations systems of the
European countries within which it operates, and exposes this
conflict as an 'unequal struggle' between economic liberalism and
collectivism.
General
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