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Books > Business & Economics > Business & management > Sales & marketing > Advertising

Influencer Secrets - How to Build Your Social Media Brand Fast (Hardcover): Smm Publishing Influencer Secrets - How to Build Your Social Media Brand Fast (Hardcover)
Smm Publishing
R586 R535 Discovery Miles 5 350 Save R51 (9%) Ships in 10 - 15 working days
Loose Leaf for Advertising and Promotion (Loose-leaf, 12th ed.): George Belch, Michael Belch Loose Leaf for Advertising and Promotion (Loose-leaf, 12th ed.)
George Belch, Michael Belch
R5,414 Discovery Miles 54 140 Ships in 10 - 15 working days
Can't Buy ME Love - How Advertising Changes the Way We Think and Feel (Paperback): Jean Kikbourne Can't Buy ME Love - How Advertising Changes the Way We Think and Feel (Paperback)
Jean Kikbourne
R498 R473 Discovery Miles 4 730 Save R25 (5%) Ships in 10 - 15 working days

"When was the last time you felt this comfortable in a relationship?"
-- An ad for sneakers

"You can love it without getting your heart broken."
-- An ad for a car

"Until I find a real man, I'll settle for a real smoke."
-- A woman in a cigarette ad

Many advertisements these days make us feel as if we have an intimate, even passionate relationship with a product. But as Jean Kilbourne points out in this fascinating and shocking exposé, the dreamlike promise of advertising always leaves us hungry for more. We can never be satisfied, because the products we love cannot love us back.

Drawing upon her knowledge of psychology, media, and women's issues, Kilbourne offers nothing less than a new understanding of a ubiquitous phenomenon in our culture. The average American is exposed to over 3,000 advertisements a day and watches three years' worth of television ads over the course of a lifetime. Kilbourne paints a gripping portrait of how this barrage of advertising drastically affects young people, especially girls, by offering false promises of rebellion, connection, and control. She also offers a surprising analysis of the way advertising creates and then feeds an addictive mentality that often continues throughout adulthood.

The Anti-Capitalist Book of Fashion (Paperback, 2nd edition): Tansy E. Hoskins The Anti-Capitalist Book of Fashion (Paperback, 2nd edition)
Tansy E. Hoskins; Foreword by Andreja Pejic
R512 R455 Discovery Miles 4 550 Save R57 (11%) Ships in 12 - 19 working days

*Selected by Emma Watson for her Ultimate Book List* Fashion is political. From the red carpets of the Met Gala to online fast fashion, clothes tell a story of inequality, racism and climate crisis. In The Anti-Capitalist Book of Fashion, Tansy E. Hoskins unpicks the threads of capitalist industry to reveal the truth about our clothes. Fashion brands entice us to consume more by manipulating us to feel ugly, poor and worthless, sentiments that line the pockets of billionaires exploiting colonial supply chains. Garment workers on poverty pay risk their lives in dangerous factories, animals are tortured, fossil fuels extracted and toxic chemicals spread just to keep this season's collections fresh. We can do better than this. Moving between Karl Lagerfeld and Karl Marx, The Anti-Capitalist Book of Fashion goes beyond ethical fashion and consumer responsibility showing that if we want to feel comfortable in our clothes, we need to reshape the system and ensure this is not our last season.

Scientific Advertising (Hardcover): Claude Hopkins Scientific Advertising (Hardcover)
Claude Hopkins
R582 Discovery Miles 5 820 Ships in 12 - 19 working days
Princess Smile (Hardcover): Adele Royce Princess Smile (Hardcover)
Adele Royce
R654 Discovery Miles 6 540 Ships in 12 - 19 working days
Intuitive Marketing - What Marketers Can Learn from Brain Science (Hardcover): Stephen Genco Intuitive Marketing - What Marketers Can Learn from Brain Science (Hardcover)
Stephen Genco
R989 R856 Discovery Miles 8 560 Save R133 (13%) Ships in 10 - 15 working days
The Authority Playbook - How to Become The #1 Authority in Your Niche (Hardcover): Dillon Kivo The Authority Playbook - How to Become The #1 Authority in Your Niche (Hardcover)
Dillon Kivo; Foreword by Dan Fleyshman
R624 R568 Discovery Miles 5 680 Save R56 (9%) Ships in 10 - 15 working days
Social Media Marketing Mastery - 3 in 1 - Proven Strategies to Stay Ahead of Your Competition, Leverage the New Viral Trends,... Social Media Marketing Mastery - 3 in 1 - Proven Strategies to Stay Ahead of Your Competition, Leverage the New Viral Trends, and Build a Massive Brand Using Facebook, Instagram, YouTube, Twitter (Hardcover)
Chandler Wright
R1,195 R1,018 Discovery Miles 10 180 Save R177 (15%) Ships in 10 - 15 working days
Social Media Marketing 2019 - How Great Marketers Stand Out from The Crowd, Reach Millions of People, and Grow Their Business... Social Media Marketing 2019 - How Great Marketers Stand Out from The Crowd, Reach Millions of People, and Grow Their Business with Facebook, Twitter, YouTube, and Instagram - and How You Can, Too (Hardcover)
Chandler Wright
R641 R578 Discovery Miles 5 780 Save R63 (10%) Ships in 10 - 15 working days
Dropshipping - 2 in 1: The A-Z guide on the Art of Product Research, Creating Passive Income, Financial Freedom with... Dropshipping - 2 in 1: The A-Z guide on the Art of Product Research, Creating Passive Income, Financial Freedom with E-commerce, Shopify and Scaling it With Social Media Marketing, SEO, Blogging, and Instagram (Hardcover)
Income Mastery
R772 R677 Discovery Miles 6 770 Save R95 (12%) Ships in 10 - 15 working days
Facebook Marketing Tips - Zero Cost Facebook Marketing Plan for Small Business (Hardcover): Tim Shek Facebook Marketing Tips - Zero Cost Facebook Marketing Plan for Small Business (Hardcover)
Tim Shek
R890 Discovery Miles 8 900 Ships in 10 - 15 working days
Swing Trading - Simplified - The Fundamentals, Psychology, Trading Tools, Risk Control, Money Management, And Proven Strategies... Swing Trading - Simplified - The Fundamentals, Psychology, Trading Tools, Risk Control, Money Management, And Proven Strategies (Stock Market Investing for Beginners) (Hardcover)
Mark Lowe
R620 R564 Discovery Miles 5 640 Save R56 (9%) Ships in 10 - 15 working days
Work From Home - 50 Ways to Make Money Online Analyzed (Hardcover): Michael Ezeanaka Work From Home - 50 Ways to Make Money Online Analyzed (Hardcover)
Michael Ezeanaka
R1,051 Discovery Miles 10 510 Ships in 10 - 15 working days
Build Your Author Platform with a Purpose - Marketing Strategies for Writers (Hardcover): Mimika Cooney Build Your Author Platform with a Purpose - Marketing Strategies for Writers (Hardcover)
Mimika Cooney
R704 R626 Discovery Miles 6 260 Save R78 (11%) Ships in 10 - 15 working days
Passive Income - Ideas - 35 Best, Proven Business Ideas for Building Financial Freedom in the New Economy - Includes Affiliate... Passive Income - Ideas - 35 Best, Proven Business Ideas for Building Financial Freedom in the New Economy - Includes Affiliate Marketing, Blogging, Dropshipping and Much More! (Hardcover)
Chandler Wright
R615 R559 Discovery Miles 5 590 Save R56 (9%) Ships in 10 - 15 working days
Cut the Yo-Yo (Hardcover): Len Schwartz Cut the Yo-Yo (Hardcover)
Len Schwartz
R553 Discovery Miles 5 530 Ships in 12 - 19 working days
Social Media Marketing for Small Business Owners - How to Use Paid Advertising and Sales Funnels on Facebook & Instagram for... Social Media Marketing for Small Business Owners - How to Use Paid Advertising and Sales Funnels on Facebook & Instagram for Maximum Revenue Growth in 2020 (Hardcover)
Mark Warner
R751 Discovery Miles 7 510 Ships in 12 - 19 working days
Options Trading - Simplified - Beginner's Guide to Make Money Trading Options in 7 Days or Less! - Learn the Fundamentals... Options Trading - Simplified - Beginner's Guide to Make Money Trading Options in 7 Days or Less! - Learn the Fundamentals and Profitable Strategies of Options Trading (Hardcover)
Mark Lowe
R592 R540 Discovery Miles 5 400 Save R52 (9%) Ships in 10 - 15 working days
Personal Branding Strategies The Ultimate Practical Guide to Branding And Marketing Yourself Online Through Instagram, YouTube,... Personal Branding Strategies The Ultimate Practical Guide to Branding And Marketing Yourself Online Through Instagram, YouTube, Facebook and Twitter And How To Utilize Advertising on Social Media - The Ultimate Practical Guide to Branding And Marketing Yourself Online Through Instagram, YouTube, Facebook and Twitter And How To Utilize Advertising on Social Media (Hardcover)
Gary Clyne
R734 R650 Discovery Miles 6 500 Save R84 (11%) Ships in 10 - 15 working days
Handbook of Research on Narrative Advertising (Hardcover): Recep Yilmaz Handbook of Research on Narrative Advertising (Hardcover)
Recep Yilmaz
R7,656 Discovery Miles 76 560 Ships in 10 - 15 working days

Narration can be conceptualized as conveying two or more events (or an event with a situation) that are logically interrelated and take place over time and have a consistent topic. The concept includes every storytelling text. The advertisement is one of the text types that includes a story, and the phenomenon conceptualized as advertising narration has gained new dimensions with the widespread use of digital media. The Handbook of Research on Narrative Advertising is an essential reference source that investigates fundamental marketing concepts and addresses the new dimensions of advertising with the universal use of digital media. Featuring research on topics such as branding, mobile marketing, and consumer engagement, business professionals, copywriters, students, and practitioners will find this text useful in furthering their research exposure to evolutionary techniques in advertising.

Social Media Marketing and Advertising for your Personal Brand in 2019 - How To Avoid Beginner Mistakes and Hack Your Facebook,... Social Media Marketing and Advertising for your Personal Brand in 2019 - How To Avoid Beginner Mistakes and Hack Your Facebook, Instagram, Youtube, LinkedIn and Ads for Massive Growth and Profit (Hardcover)
A Steel
R623 R567 Discovery Miles 5 670 Save R56 (9%) Ships in 10 - 15 working days
Raving Referrals - The Proven Step-by-Step System to Attract Profitable Prospects (Hardcover): Brandon Barnum Raving Referrals - The Proven Step-by-Step System to Attract Profitable Prospects (Hardcover)
Brandon Barnum
R1,377 Discovery Miles 13 770 Ships in 10 - 15 working days
The Creator Revolution - How Today's Creative Talents Are Shaping Our Tomorrow (Hardcover): Catherine Yeo The Creator Revolution - How Today's Creative Talents Are Shaping Our Tomorrow (Hardcover)
Catherine Yeo
R738 R654 Discovery Miles 6 540 Save R84 (11%) Ships in 10 - 15 working days
Love + Fear - Mastering the Primal Motives of Buyers (Hardcover): Shantini Munthree Love + Fear - Mastering the Primal Motives of Buyers (Hardcover)
Shantini Munthree
R1,008 Discovery Miles 10 080 Ships in 10 - 15 working days
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