The Magic of Selling was created to assist those who may be considering, or who are just beginning, a career in sales. The ideas and concepts in this book will shorten your learning curve and give you a head start to a successful and rewarding career. Dan Hollis has spent close to three decades as a successful sales person and his insider tips and secrets will help any sales person achieve bigger and better sales no matter if they just started their career or have been selling for years. "I was very impressed with Dan's book and CD. He is obviously someone who knows about selling and knows how to teach it. He has distilled some great wisdom. I wish him the best of luck with The Magic of Selling." Roger Dawson - Author ofSecrets of Power Negotiating

This book represents the first systematic effort to examine (1) the factual accuracy of the claims made in an entire political advertising campaign, (2) the visuals and sound cues used in that advertising and their relationship with the tone and accuracy of ads, and (3) the impact of the accuracy of claims on what people know and how they vote in a real campaign. The research is based on several years of labor-intensive coding of the factual accuracy of every claim made in the presidential ads in the 2008 election as well as the ads for the races for the US Congress in Minnesota. We show how the accuracy of political ad claims, the visuals and sound of ads, and ad tone (particularly negativity) are related to voting behavior. We argue that understanding how the accuracy of political ad claims affects voters is now more important than ever. This research has steered clear of the normative question of what such putative gains in knowledge represent, however. Does the content of negative advertising enhance voter capacities, such as the ability to locate candidates' issue positions accurately or state reasons to like or dislike candidates based on accurate information about the candidates' traits or issue stands? Does the accuracy of the information in political advertising matter-to voting behavior or vote choice--whether turnout goes up or down? Would voting more, while knowing less that is true be sufficient in a democracy? In studying the effects of advertising tone, such questions about advertising tone have not been asked. Our book redresses this lacuna. We show that negative advertising is more likely to make inaccurate claims. We show that ads making inaccurate claims also use a larger number of visual and sound distortions, perhaps tying up more cognitive capacities while pressing their untruthful arguments. We show links between inaccurate advertising and aggregate turnout, individual turnout, and individual political knowledge. The news is not good in an age of post-factual democracies.

Highly accessible, full of memorable examples, and at times amusing, this book presents ten powerful techniques for getting your point across in all venues-including new media. In today's world, nearly everyone, including business professionals and executives, salespeople, teachers, authors, and entrepreneurs-in short, anyone who needs to put an idea before others-needs strong presentation and persuasion skills. Moreover, just as important as traditional public speaking skills is the ability to present effectively via various media. Today's presentation is just as likely to be given over Skype or on YouTube as in a room, before a live audience. Present Like a Pro shares the expertise of a veteran presenter who knows what is demanded in today's marketplace and has lectured publicly, appeared on television, and testified before Congress. The straightforward, step-by-step instructions provide a sensible "plan of attack" for preparing and presenting. The ten techniques give readers the ability to simplify the challenge of presenting, to understand what works, and to develop an effective strategy for solving any presentation problems not directly covered in the book. Author Carl Hausman addresses all of the common problems for those new to presenting or working in a new environment, such as overcoming stage fright, injecting humor and wit into a presentation while delivering credible expertise, and winning over an inattentive, skeptical, or hostile audience. Clearly explains how to identify the best approach for a presentation, gear your speech toward your audience, and ensure a presentation is a resounding success Describes how to make your voice more powerful, clear, and appealing by employing techniques used by broadcasters, voice artists, and singers Identifies strategies for going beyond the old-fashioned "public speaking" mode into the modern world of the media-savvy presenter who integrates different formats and technologies into his or her approach-a particularly valuable skill set for entrepreneurs Teaches how to develop flexible skills that will allow you to persuade, captivate, and entertain, regardless of the specific purpose of your presentation

The Handbook of Research on Digital Media and Advertising: User Generated Content Consumption bridges the gap between professional and academic perceptions of advertising in new media environments through defining the evolution of consumerism within the context of media change. Containing findings from international experts, this Handbook of Research provides coverage of practical issues related to consumer power shifts, economic issues related to media exposure, and definitions to understand the dynamics involved with consumerism.

In this groundbreaking 1923 work, written after he retired as president and chairman of one of the world's biggest ad agencies, Hopkins shares the secrets of successful marketing that are just as relevant today as they were almost a century ago. Learn: how advertising laws are established the importance of just salesmanship why businesses must offer service mail order advertising: what it teaches what makes headlines effective understanding customer psychology how to use art in advertising how to use samples the best way to test campaigns the impact of negative advertising and much more.American advertising pioneer Claude C. Hopkins (1866-1932) is still renowned today for developing such marketing innovations as coded coupons that could be used to track the success of varying offers. His methods are still prized for their efficacy today.

Advertising, just like medicine and engineering, is a universal discipline of study, providing insight into understanding the business process anywhere in the world. Ideally, due to its universal nature, that is how advertising should be taught. For decades, marketers and advertisers have amassed an array of strategies, tactics, and principles that, it is claimed, can be applied to any particular advertising campaign. In today s technological world, the challenge is to apply that knowledge to the discipline of online advertising, the assumption being that there is no need to claim any special status for a specific marketing effort such as sports, electronics, or clothing. Online Advertising and Promotion: Modern Technologies for Marketing educates executives and students on how to meet online advertising and Internet marketing challenges for both present and future tactics. The book will outline the changes and challenges that have impacted how online advertising decisions are being made and how decision-makers are getting their information in an online world.

Highlights the trailers, merchandising and cultural conversations that shape our experiences of film and television It is virtually impossible to watch a movie or TV show without preconceived notions because of the hype that precedes them, while a host of media extensions guarantees them a life long past their air dates. An onslaught of information from print media, trailers, internet discussion, merchandising, podcasts, and guerilla marketing, we generally know something about upcoming movies and TV shows well before they are even released or aired. The extras, or "paratexts," that surround viewing experiences are far from peripheral, shaping our understanding of them and informing our decisions about what to watch or not watch and even how to watch before we even sit down for a show. Show Sold Separately gives critical attention to this ubiquitous but often overlooked phenomenon, examining paratexts like DVD bonus materials for The Lord of the Rings, spoilers for Lost, the opening credits of The Simpsons, Star Wars actions figures, press reviews for Friday Night Lights, the framing of Batman Begins, the videogame of The Thing, and the trailers for The Sweet Hereafter. Plucking these extra materials from the wings and giving them the spotlight they deserve, Jonathan Gray examines the world of film and television that exists before and after the show.

The explosive growth of multimedia data on the web creates significant opportunities for multimedia advertising. Multimedia content becomes a natural information carrier for advertisements and business models that freely distribute multimedia contents and recoup revenue from multimedia advertisements have emerged in large numbers. Online Multimedia Advertising: Techniques and Technologies unites recent research efforts in online multimedia advertising. This book include introductions to basic concepts and fundamental technologies for online advertising, basic multimedia technologies for online multimedia advertising, and modern multimedia advertising schemes, theories and technologies.

Communication is of vital importance for everyone. It is omnipresent and exerts enormous influence on the way we think and act - from interpersonal relationships to consumer behavior. Marketing comes into play whenever something is to be sold. It lays out the course of action, determines the goals, and develops the strategies by which these goals can be attained as quickly and effectively as possible.

In Communicational Marketing, Luigi Carlo De Micco combines both of these factors. Like other marketing approaches, communicational marketing is concerned with the advertising and selling of products and services. But unlike conventional advertising methods, the starting point for communicational marketing is not the individual psyche but rather the inter-communicational processes that have a lasting effect on the behavior of those involved.

De Micco explains the role played by communication in modern marketing and the mechanisms that have to be taken into account. He shows the reasons for the failure of marketing ideas by analyzing the paradoxes in well-known advertising approaches, and provides the reader with communication-oriented marketing strategies.

Communicational marketing presupposes a competent, self-directed buyer who categorically rejects suggestion and who is able to recognize manipulation whenever he or she is exposed to it.

Discover the Insider's Secrets to Boosting Sales, Brand Awareness, and Credibility by Becoming a Sought-After Industry Expert
Forget the high-priced publicist. YOU Are the Brand, Stupid is your insider's playbook for gaining priceless publicity and increased sales-all by leveraging your greatest resource: YOU In this easy-to-follow, step-by-step guide, you'll learn how you can establish yourself as a respected celebrity expert in your market. Whether you own your own business or work for someone else, this invaluable status can take your career and business to the next level. You'll discover how to:
-Become the media's go-to expert in your industry, gaining prestige and exposure for free
-Effectively harness social-media tools like Facebook and Twitter to boost your bottom line
-Put on fun events that will have people clamoring to buy your product or service-and might even make the evening news
-Get all-important sales leads by producing compelling marketing material people actually want
-Avoid the top mistakes businesspeople make when trying to market their business
-Use 10 brand-building strategies to turn your ordinary business into an extraordinarily forceful brand experience
-Much, much more
Becoming a celebrity expert is easier than you think, and it is simply the fastest, best, and easiest way of creating a successful, highly profitable business or career in any field-if you follow the right process. YOU Are the Brand, Stupid is packed with case studies, real-life examples, and tools you can start using right now to win more customers and higher sales.