This is the first study of the cultural meanings of advertising in the Irish Revival period. John Strachan and Claire Nally shed new light on advanced nationalism in Ireland before and immediately after the Easter Rising of 1916, while also addressing how the wider politics of Ireland, from the Irish Parliamentary Party to anti-Home Rule unionism, resonated through contemporary advertising copy. The book examines the manner in which some of the key authors of the Revival, notably Oscar Wilde and W. B. Yeats, reacted to advertising and to the consumer culture around them. Illustrated with over 60 fascinating contemporary advertising images, this book addresses a diverse and intriguing range of Irish advertising: the pages of An Claidheamh Soluis under Patrick Pearse's editorship, the selling of the Ulster Volunteer Force, the advertising columns of The Lady of the House, the marketing of the sports of the Gaelic Athletic Association, the use of Irish Party politicians in First World War recruitment campaigns, the commemorative paraphernalia surrounding the centenary of the 1798 United Irishmen uprising, and the relationship of Murphy's stout with the British military, Sinn Fein and the Irish Free State.

"The Marketer's Guide to Media Vehicles, Methods, and OptionS" is an unusually practical hands-on reference source written for marketing, advertising, and promotion professionals to use in conjunction with their daily work. Designed as a convenient desk-top manual, this is an informative guide to the use of media vehicles. Ann Grossman covers the traditional broadcast, print, and out-of-home media formats and sales promotions as well as the increasingly used methods of direct marketing and telemarketing. In addition, she details production tools and steps in the use of each of these media.

An empirical econometric study that tests an earlier worldwide survey showing that advertising has had little impact on total alcohol consumption or adverse outcomes associated with drinking. The advertising executives, also trained as sociologists and statisticians, offer a conceptual model for advertising effects. They define and describe both predictor and outcome variables and how they are operationalized and measured. Statistical data are summarized and trends in predictor variables and alcohol consumption from 1950 to 1990 are identified. Data are analyzed in a regression context to isolate factors that significantly affect demand for alcohol and time series relationships are explored. In addition they focus on mortality rates over the 40 year study period of three diseases clearly related to the consumption of alcohol. Fisher and Cook simulate how rates and numbers of deaths might be affected if advertising or prices changed, and then they collect all their findings and draw conclusions. For academic and professional audiences of economists and sociologists, businessmen and women, policymakers, and communicators.

As media evolves with technological improvement, communication changes alongside it. In particular, storytelling and narrative structure have adapted to the new digital landscape, allowing creators to weave immersive and enticing experiences that captivate viewers. These experiences have great potential in marketing and advertising, but the medium's methods are so young that their potential and effectiveness is not yet fully understood. Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies is a collection of innovative research that explores transmedia storytelling and digital marketing strategies in relation to audience engagement. Highlighting a wide range of topics including promotion strategies, business models, and prosumers and influencers, this book is ideally designed for digital creators, advertisers, marketers, consumer analysts, media professionals, entrepreneurs, managers, executives, researchers, academicians, and students.

Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA) which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading researchers from 22 countries under the conference theme The changing roles of advertising . The book provides international state-of-the-art research with 30 articles by renowned scholars from the worldwide ICORIA network.

An advertising executive and sociologist who has studied alcoholism at length analyzes worldwide theoretical and empirical studies on the relationship between mass media and advertising and alcohol consumption and abuse. Dr. Fisher pulls together findings from content analyses, experiments, quasi-experiments, econometric studies, and evaluations of advertising restrictions and warning labels to determine how advertising works and affects human behavior.

Women and advertising are both globally ubiquitous. Yet advertising remains one of the most unabashedly misogynist, heterosexist, and racist industries. This edited volume of original unpublished chapters is the first ever to offer explicitly feminist views on advertising. Feminists, Feminisms, and Advertising provides feminist analyses of the historical relationships between the advertising industry and the women's movement in the United States. Contributors consider the ways that advertisers encode race, ethnicity, gender, and heteronormativity into advertising practices and messages exported around the world. They further explore the ways that intersectional audiences such as women of color, Latinas, and lesbian and gay audiences decode, reinterpret, resist, and subvert advertising. With this book, the editors and contributors address the present lack of feminist scholarship, research, knowledge, or curriculum in advertising, and begin a more honest dialogue about diversity and intersectional gender in the advertising academy as well as the advertising industry.

Places depend on their reputations for almost everything in the modern world: tourism, foreign investment, the respect and interest of the international media, attracting talented immigrants and students, cultural exchanges, engaging peacefully and productively with the governments of other places. But what can actually be done to understand and measure the reputations of places, and even to influence them? Are they simply 'brand images' like the images of products, that can be influenced at will by the tricks and techniques of commercial marketing? Or are they, as Simon Anholt argues, deeply rooted cultural phenomena that move - if they move at all - very slowly, and only in response to major events and changes in the places themselves? This new collection of essays by the 'father of place branding', Simon Anholt, reveals compelling and essential new thinking on the nature of national reputation.

The world has changed. Everyone keeps reminding marketers and advertisers about the never ending and accelerating forces of technology disruption, consumer changes, and innovation evolution in the marketing world today. Sounds exciting except for the fact that we re doing absolutely nothing about it. Zero. Simply put, under current operating conditions, the advertising industry will not be able to sustain itself and without taking action, is likely to result in severe to catastrophic outcomes- from financial underperformance to job loss to even a collapse of the current media ecosystem. The solution? The Marketing Model can be fixed by slashing your ad budget, and investing in the Z.E.R.O. framework: * Zealots * Entrepreneurship * Retention * Owned Assets

Stewart Ross's book, which represents the distillation of thirty years of professional experience in industrial advertising and promotion, is the only comprehensive and up-to-date working guide available for advertising, sales, and marketing managers of companies that manufacture products sold to other companies rather than to final consumers. Stressing practice rather than theory, and providing in-depth coverage of every aspect of the marketing-communications program, this manual will enable the working manager to obtain optimum results from outside services and suppliers or to establish an in-house advertising and promotion facility if is advantageous to do so.

"Globalizing Ideal Beauty" is the forgotten story of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton's approach has all the complexity of the real world and is grounded in a huge body of original archival research that has so far remained largely untapped.

The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at the same time useful for practice.

Creating a brands image to ultimately sell promoted products has made digital advertising a key instrument for reaching marketing and business goals for many companies. In order to expand fan bases, promote company culture, and engage in communication with current customers, business professionals have made monitoring the impact of their advertisements a fundamental priority. Impacts of Online Advertising on Business Performance is a collection of innovative research that merges the theoretical background presented in the scientific research with the practical experience and real-life data originating from real advertising campaigns and website traffic. While highlighting topics including data analytics, digital advertising, and consumer behavior, this book is ideally designed for managers, marketers, advertisers, business administrations, researchers, industry professionals, investors, academicians, and students concerned with the management of online marketing activities.

Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.

This book deals with all aspects of advertising in selected countries. It is a follow-up of Advertising Worldwide by the same editor. The leading magazine "Werben und Verkaufen" (Advertising and Selling) wrote in its review to that volume: "For all advertisers, agencies and students an absolute must is this reader with contributions to the state as well as to the different cultural and legal conditions of advertising worldwide".(Issue 40/2001) The book covers Bulgaria, China, Greece, Hong Kong, Hungary, Ireland, Latvia, Malaysia, Singapore, South Korea, Spain, Switzerland, and the United Kingdom and contains a chapter on intercultural management and a case study of Barclaycard International. The authors are specialists from the respective countries.

Social networking fascinates scholars, pundits, and a billion Facebook users. This book shows that whom we know has a vast impact on our political beliefs, actions, and abilities. Prior scholarship has shown that networks are crucial to explaining everything from how bills get through Congress, why people vote, how NGO's become successful in developing nations, and much more; yet an in-depth analysis of the social basis of the rationality is missing. To fill this void, The Social Basis of the Rational Citizen provides the first empirical analysis of the most important hypothesized effect of social network influence on politics: social cognition. Through new lab experiments and survey data, this book shows that decision-making in groups promotes more rational choices and better citizenship. Thus, advice and learning derived from social network contacts are shown to be the basis of decision-making for the rational citizen.

-A comprehensive text for students and professionals on an essential and emerging area of knowledge and skills for today's technical communication professions -Covers a growing area of focus for the field of technical communication, with relevance to digital marketing, social media publishing, and other professional fields -The first core textbook in this area designed to cover a full range of content strategy skills and practices

Ronny Someck is an enormously popular poet and radio host in Israel. Born in Iraq, he spent his childhood in a transit camp for new immigrants. This is his first full-length book to appear in English; his Sephardi voice is rich with slang, hot music, street gangsters and army commandos, and the odors of falafel and schwarma. In what other poet could we find Tarzan, Marilyn Monroe, and cowboys battling with Rabbi Yehuda Halevi for the hearts and souls of Israelis?