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Books > Business & Economics > Business & management > Sales & marketing > Advertising

Goodvertising - Creative Advertising that Cares (Hardcover, New): Thomas Kolster Goodvertising - Creative Advertising that Cares (Hardcover, New)
Thomas Kolster 1
R997 R792 Discovery Miles 7 920 Save R205 (21%) Ships in 12 - 17 working days

Can advertising be a force for good? Can it bring about positive social or environmental change? Should it tell the truth about a brand? With today's consumers being more informed, empowered and ethically minded than ever, advertising needs to do all those things and more. Organized around 10 `Commitment' chapters, Goodvertising showcases outstanding creative work from over 120 campaigns from around the world that communicate that the client is actively being and doing good. Each campaign is from a leading agency working in the full spectrum of media channels for an international array of clients including Unilever, Coca-Cola, Ben & Jerry's, Nike, Tropicana, Volkswagen, Fiat, Levi's, Toyota, Honda, Sainsbury's, Microsoft and IKEA, and charities including Greenpeace, Amnesty International, PETA and WWF. For any advertising or branding professional, this timely and much-needed book will provide inspiration and insights into how being good doesn't lead to dull advertising.

Promotional Screen Industries (Paperback): Paul Grainge, Catherine Johnson Promotional Screen Industries (Paperback)
Paul Grainge, Catherine Johnson
R1,174 Discovery Miles 11 740 Ships in 12 - 17 working days

From the trailers and promos that surround film and television to the ads and brand videos that are sought out and shared, promotional media have become a central part of contemporary screen life. Promotional Screen Industries is the first book to explore the sector responsible for this thriving area of media production. In a wide-ranging analysis, Paul Grainge and Catherine Johnson explore the intermediaries - advertising agencies, television promotion specialists, movie trailer houses, digital design companies - that compete and collaborate in the fluid, fast-moving world of promotional screen work. Through interview-based fieldwork with companies and practitioners based in the UK, US and China, Promotional Screen Industries encourages us to see promotion as a professional and creative discipline with its own opportunities and challenges. Outlining how shifts in the digital media environment have unsettled the boundaries of 'promotion' and 'content', the authors provide new insight into the sector, work, strategies and imaginaries of contemporary screen promotion. With case studies on mobile communication, television, film and live events, this timely book offers a compelling examination of the industrial configurations and media forms, such as ads, apps, promos, trailers, digital shorts, branded entertainment and experiential media, that define promotional screen culture at the beginning of the twenty-first century.

The Language of Advertising - Written Texts (Hardcover): Angela Goddard The Language of Advertising - Written Texts (Hardcover)
Angela Goddard
R4,052 Discovery Miles 40 520 Ships in 12 - 17 working days

The Intertext series has been specifically designed to meet the needs of contemporary English Language Studies. The core book, Working with Texts, is the foundation text which provides an introduction to language analysis. It is complemented by a range of 'satellite' titles which provide students with hands-on practical experience of textual analysis through special topics. They can be used individually or in conjunction with Working with Texts. Drawing on literary and linguistic theory for analysis of texts, The Language of Advertising covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between 'reader' and advertisement. The second edition has been substantially rewritten to incorporate recent developments in the field. Features include: * a range of new advertisements, from Orange to Young Person's Railcard * new material on internet advertising and its influence on paper texts * new material on advertising designed to be seen 'on the move' * new activities to support student-directed study * updated Further Reading sections and a list of URLs for students to visit.

Advertising and Public Relations Research (Hardcover, 2nd edition): Donald W. Jugenheimer, Larry D. Kelley, Jerry Hudson,... Advertising and Public Relations Research (Hardcover, 2nd edition)
Donald W. Jugenheimer, Larry D. Kelley, Jerry Hudson, samuel bradley
R5,255 Discovery Miles 52 550 Ships in 12 - 17 working days

Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors' goal is to provide the information needed by future practitioners to commission and apply research to their work problems in advertising and public relations.

The Advertising Agency (RLE Marketing) - Procedure and Practice (Hardcover): Floyd Y. Keeler, Albert E.  Haase The Advertising Agency (RLE Marketing) - Procedure and Practice (Hardcover)
Floyd Y. Keeler, Albert E. Haase
R4,224 Discovery Miles 42 240 Ships in 12 - 17 working days

This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the organization and operation of such agencies in great detail. One of the earliest "manuals" on planning and operating an advertising agency, this book was also one of the first to illustrate the vital part that advertising plays in the successful business, using six American advertising agencies as its sources.

Strategic Financial and Investor Communication - The Stock Price Story (Hardcover, New): Ian Westbrook Strategic Financial and Investor Communication - The Stock Price Story (Hardcover, New)
Ian Westbrook
R4,808 Discovery Miles 48 080 Ships in 12 - 17 working days

In today's aggressive marketplace, listed companies can no longer rely on their numbers to do the talking. If companies can't communicate their achievements and strategy, mounting research evidence suggests, they will be overlooked, their cost of capital will increase and stock price will suffer. In Strategic Financial and Investor Communication: the stock price story Ian Westbrook, principal of Australia's leading independent financial communications firm, argues just this: stock price is more a story than a number. Moreover, the book will teach you how to tell your own story by guiding you through the fast-paced world of financial corporate communication with a professional's pragmatism as well as academic rigour. Whether you're a student or a professional of PR, investor relations or corporate communications, this much-needed guide will teach you how to tell a compelling story about your company that the stockbroker, fund manager and corporate media cannot ignore.

Advertising and Violence - Concepts and Perspectives (Paperback): Nora J. Rifon, Marla Royne, Les Carlson Advertising and Violence - Concepts and Perspectives (Paperback)
Nora J. Rifon, Marla Royne, Les Carlson
R1,778 Discovery Miles 17 780 Ships in 12 - 17 working days

Advertising and Violence identifies and analyzes the important issues related to violence in advertising and its overall effects on society. The book is based on a widely cited special issue of the Journal of Advertising and includes eight new chapters that expand the book's coverage. The objective of the book is to compile a compendium of current thinking, perspectives, theoretical viewpoints, and research relevant to the violence and advertising interface. The chapter authors, all notable experts in the field, take a multidisciplinary approach that incorporates perspectives from disciplines other than marketing in order to provide a broad-based view of how advertising and violence coalesce and the policy implications of this juxtaposition.

Seducing the Subconscious - The Psychology of Emotional Influence in Advertising (Hardcover): R. Heath Seducing the Subconscious - The Psychology of Emotional Influence in Advertising (Hardcover)
R. Heath
R808 Discovery Miles 8 080 Ships in 12 - 17 working days

Our relationship with ads: it's complicated

A must-read for anyone intrigued by the role and influence of the ad world, "Seducing the Subconscious" explores the complexities of our relationship to advertising. Robert Heath uses approaches from experimental psychology and cognitive neuroscience to outline his theory of the subconscious influence of advertising in its audience's lives. In addition to looking at ads' influence on consumers, Heath also addresses how advertising is evolving, noting especially the ethical implications of its development. Supported by current research, "Seducing the Subconscious" shows us just how strange and complicated our relationship is with the ads we see every day.

Ogilvy on Advertising (Paperback, New Ed): David Ogilvy Ogilvy on Advertising (Paperback, New Ed)
David Ogilvy
R340 R272 Discovery Miles 2 720 Save R68 (20%) Ships in 5 - 10 working days

David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising, gives valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate.

Commercial Advertising (RLE Advertising) (Hardcover): Thomas Russell Commercial Advertising (RLE Advertising) (Hardcover)
Thomas Russell
R3,930 Discovery Miles 39 300 Ships in 12 - 17 working days

The Lectures forming the main part of this volume were presented at the London School of Economics and Political Science and, collected, purport not to be a working textbook of Advertising, but rather a statement of practical principles. Every opportunity has been taken to illustrate, with examples described from actual practice, the theories propounded. The business of Advertising still suffers from the prejudices created by earlier misconduct. But Advertising has become a necessity: anyone who wants to do business on a large scale must advertise in some way. Commercial Advertising examines how this state of affairs came about, and how businesses conduct their Advertising in the modern age. First published in 1919.

Dictionary of Advertising and Marketing Concepts (Paperback): Arthur Asa Berger Dictionary of Advertising and Marketing Concepts (Paperback)
Arthur Asa Berger
R1,167 Discovery Miles 11 670 Ships in 12 - 17 working days

From "AdBusters" to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring the novice up to speed on the advertising/marketing world and the ideas that underlie it. For the neophyte professional, it describes the various players and strategies of the industry. For the student, it summarizes the key ideas of the most important cultural theorists introduced in advertising and marketing courses. For everyone, it helps explain the cultural, economic, and psychological role that advertising concepts play in society. A handy introduction for students and a quick reference for young professionals.

Strategic Sport Communication - Traditional and Transmedia Strategies for a Global Sports Market (Paperback): W.Timothy Coombs,... Strategic Sport Communication - Traditional and Transmedia Strategies for a Global Sports Market (Paperback)
W.Timothy Coombs, Jennifer L. Harker
R1,494 Discovery Miles 14 940 Ships in 12 - 17 working days

By taking a strategic communication approach, the text integrates public relations, marketing communication, and advertising concepts and tailors them to the particular context of sport communication. Sport communication is a growing focus of students within public relations and strategic communication programs, and this text merges these fields to give students a comprehensive guide to constructing strategic communication efforts in the sports arena. Most books provide a broad overview of sports media and communication or a narrower view of public relations in a sports context; this book broadens the latter's scope to include marketing and advertising considerations, while still providing a practical guide to creating strategic communication campaigns.

Game Theory in Management - Modelling Business Decisions and their Consequences (Hardcover, New Ed): Michael Hatfield Game Theory in Management - Modelling Business Decisions and their Consequences (Hardcover, New Ed)
Michael Hatfield
R1,951 Discovery Miles 19 510 Ships in 12 - 17 working days

Architects and engineers can build models to test their ideas - why not managers? In Game Theory in Management: Modelling Business Decisions and Their Consequences, author Michael Hatfield presents a series of mathematically structured analogies to real-life business and economic interaction scenarios, and then, using modern game theory, he shows how to test common managerial technical approaches for their effectiveness. His results are astonishing: if game theory is correct then many commonly-held and taught management approaches and techniques are not only less effective than thought, they are actually detrimental in many areas where they are held to be beneficial. Game Theory in Management also examines managerial implications from network theory, cartage schemes, risk management theory, management information system epistemology, and other areas where the quantification and testing of business decisions can be employed to identify winning and losing stratagems.

Hug Your Customers - The Proven Way to Personalize Sales and Achieve Astounding Results (Hardcover): Jack Mitchell Hug Your Customers - The Proven Way to Personalize Sales and Achieve Astounding Results (Hardcover)
Jack Mitchell
R738 R562 Discovery Miles 5 620 Save R176 (24%) Ships in 10 - 15 working days

Refreshed and updated With an all-new preface and additional material, Mitchell's HUG YOUR CUSTOMERS continues to bring customer service to a whole new level. Includes new passages on how, in the thicks of the recession, he purchased a bankrupt company and transformed it into a raging success from 3,000 miles away.
A master of customer service reveals his secrets for developing long lasting business relationships and customer loyalty by making business personal.
Hug Your Customers is about customer service and how Jack Mitchell has practiced it by extending "hugs"--unexpected extras, from knowing each customers name, along with their family members and clothing preferences to handing out free coffee and newspapers on the Greenwich commuter train platform to say thanks (and by extension "Shop at Mitchells"). Mitchell looks at sales as being about something other than the product. You're not selling clothing, you're selling the relationship. That's why on Saturdays, many people come to Mitchell's just to see what's going on. In the summer, he's giving away hot dogs. Any time a regular customer walks in, the sales staff knows his name, spouse's and kids' names, clothing preferences and last purchase. Jack Mitchell is a natural story teller and his folksy, homespun style will appeal and educate.
There are several stories that Jack will tell that illustrate these kinds of hugs that exemplify outstanding customer service. Chapters include:

Hugging 101 The Three E's From Three Suits to Three Thousand Pick Your Game The Big Secret Everybody Gets It, Everybody Does It Game Day You Train Dogs, You Educate People I Love Mistakes The Power of New The Formula

My Life In Advertising / Scientific Advertising (Hardcover, Ed): Claude Hopkins My Life In Advertising / Scientific Advertising (Hardcover, Ed)
Claude Hopkins
R415 R334 Discovery Miles 3 340 Save R81 (20%) Ships in 12 - 17 working days

Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one easy-to-carry volume and discover his fixed principles and basic fundamentals that still prevail today.

Marketing in Developing Countries - Nigerian Advertising in a Global and Technological Economy (Hardcover): Emmanuel C Alozie Marketing in Developing Countries - Nigerian Advertising in a Global and Technological Economy (Hardcover)
Emmanuel C Alozie
R3,340 R2,879 Discovery Miles 28 790 Save R461 (14%) Ships in 12 - 17 working days

No prior studies have examined the role, relationship, and impact of advertising and information technologies on African societies. Critically exploring the dominant cultural values and symbols conveyed in Nigerian mass media advertising, and the impact of this advertising on the socioeconomic development of Nigeria and Sub-Saharan Africa, this volume examines the many facets of the African marketplace. Marketing in Developing Countries: Nigerian Advertising in a Global and Technological Economy will aid current and potential investors and businesses in interpreting the cultural, socioeconomic, and technological evolution underway in this emerging economy, assist in their understanding of the challenges as well as opportunities they may encounter in this region, and encourage the creation of culturally sensitive advertising messages that may ultimately support rather than distort Nigeria 's economic development.

Strategic Writing - Multimedia Writing for Public Relations, Advertising and More (Paperback, 5th edition): Charles Marsh,... Strategic Writing - Multimedia Writing for Public Relations, Advertising and More (Paperback, 5th edition)
Charles Marsh, David W. Guth, Bonnie Poovey Short
R2,473 Discovery Miles 24 730 Ships in 9 - 15 working days

This practical, multidisciplinary text teaches high-quality public relations and media writing with clear, concise instructions for more than 40 types of documents. Strategic Writing takes a reader-friendly "recipe" approach to writing in public relations, advertising, sales and marketing, and other business communication contexts, illustrated with examples of each type of document. With concise chapters on topics such as ethical and legal aspects of strategic writing, including diversity and inclusion, this thoroughly updated fifth edition also includes additional document samples and coverage of writing for various social media platforms. Packed with pedagogical resources, Strategic Writing offers instructors a complete, ready-to-use course. It is an essential and adaptable textbook for undergraduate courses in public relations, advertising and strategic communication writing, particularly those that take a multidisciplinary and multimedia approach. Strategic Writing is ideally suited for online courses. In addition to syllabi for both online and traditional courses, the instructor's manual includes Tips for Teaching Strategic Writing Online. Those tips include easy guidelines for converting the book's PowerPoint slides to videos with voiceovers for online lectures. The book's recipe-with-examples approach enhances student self-instruction, particularly when combined with the companion website's sample assignments and grading rubrics for every document. Visit the site at www.routledge.com/cw/marsh.

Readings in Advertising, Society, and Consumer Culture (Hardcover): Roxanne Hovland, Joyce M. Wolburg, Eric E. Haley Readings in Advertising, Society, and Consumer Culture (Hardcover)
Roxanne Hovland, Joyce M. Wolburg, Eric E. Haley
R5,414 Discovery Miles 54 140 Ships in 12 - 17 working days

This collection of classic and contemporary articles provides context for the study of advertising by exploring the historical, economic, and ideological factors that spawned the development of a consumer culture. It begins with articles that take an institutional and historical perspective to provide background for approaching the social and ethical concerns that evolve around advertising. Subsequent sections then address the legal and economic consequences of life in a material culture; the regulation of advertising in a culture that weighs free speech against the needs of society; and the ethics of promoting materialism to consumers. The concluding section includes links to a variety of resources such as trade association codes of ethics, standards and guidelines for particular types of advertising, and information about self-regulatory organizations.

Readings in Advertising, Society, and Consumer Culture (Paperback): Roxanne Hovland, Joyce M. Wolburg, Eric E. Haley Readings in Advertising, Society, and Consumer Culture (Paperback)
Roxanne Hovland, Joyce M. Wolburg, Eric E. Haley
R1,648 Discovery Miles 16 480 Ships in 12 - 17 working days

This collection of classic and contemporary articles provides context for the study of advertising by exploring the historical, economic, and ideological factors that spawned the development of a consumer culture. It begins with articles that take an institutional and historical perspective to provide background for approaching the social and ethical concerns that evolve around advertising. Subsequent sections then address the legal and economic consequences of life in a material culture; the regulation of advertising in a culture that weighs free speech against the needs of society; and the ethics of promoting materialism to consumers. The concluding section includes links to a variety of resources such as trade association codes of ethics, standards and guidelines for particular types of advertising, and information about self-regulatory organizations.

Learning From Winners - How the ARF Ogilvy Award Winners Use Market Research to Create Advertising Success (Hardcover): Raymond... Learning From Winners - How the ARF Ogilvy Award Winners Use Market Research to Create Advertising Success (Hardcover)
Raymond Pettit
R3,903 Discovery Miles 39 030 Ships in 12 - 17 working days

This book demonstrates how the best companies use the creative application of research, done up front, to produce the big ideas with significant impact on the market and on the people, employees, partners, retailers and customers. Readers of this book will experience how brand managers and their agencies use the right research to drive new brand insights, re-define problems or markets, support risk-taking ideas, and illuminate diverse audiences. This book will be an invaluable resource for business executives looking for market strategy, consumer psychologists, teachers, students, and practitioners looking for a trusted guide for study in advertising, marketing and promotion.

When Ads Work - New Proof That Advertising Triggers Sales (Hardcover, 2 Revised Edition): David M. Jones When Ads Work - New Proof That Advertising Triggers Sales (Hardcover, 2 Revised Edition)
David M. Jones
R5,091 Discovery Miles 50 910 Ships in 12 - 17 working days

The "accepted wisdom" in advertising is that ad campaigns are good for building brand recognition and good will, but not for immediate sales impact. "When Ads Work" argues the opposite - that well-planned and well-executed advertising campaigns can and should have an immediate impact on sales. Featuring numerous examples from recent ad campaigns, the new edition of this popular book is a model for any successful advertising research program. With a device he calls STAS (Short Term Advertising Strength) - a measure of the immediate effect of advertising on sales - the author demonstrates that the strongest ad campaigns can triple sales, while the weakest campaigns can actually cause sales to fall by more than 50 percent. He exposes sales promotions as wasteful, especially when they are unsupported by advertising, and also demonstrates the strong synergy that can operate between advertising and promotion when they are planned and executed in an integrated fashion. "When Ads Work" offers eye-opening research and practical information that no one who studies advertising or spends advertising dollars can afford to ignore.

Psycholinguistic Phenomena in Marketing Communications (Hardcover, New): Tina M. Lowrey Psycholinguistic Phenomena in Marketing Communications (Hardcover, New)
Tina M. Lowrey
R3,915 Discovery Miles 39 150 Ships in 12 - 17 working days

The field of psycholinguistics and the application of psycholinguistic theory to advertising and marketing communication has become a topic of great prominence in the field of consumer behavior. "Psycholinguistic Phenomena in Marketing Communications" is the first book to address the growing research in this area. This timely volume combines research conducted by current scholars as it demonstrates diversity of the field in terms of relevant topics and methodological approaches. It examines brand names and their semantic and sound-based impact; sentence structure and research in marketing communication; advertising narratives evoking emotional responses; the effects of empathy response on advertising; and the role of language and images in creation of advertising.
The book includes authors from a variety of fields, including mass communication, marketing, social psychology, linguistics, and neuropsychology. A range of perspectives is discussed, from qualitative text analysis to controlled psychological experimentation. "Psycholinguistic Phenomena in Marketing Communications "is intended for students and scholars in numerous disciplines, such as advertising, marketing, social psychology, sociology, and linguistics. It is also suitable for graduate courses in these disciplines.

Contemporary Advertising Loose Leaf (Loose-leaf, 16th ed.): William F Arens Contemporary Advertising Loose Leaf (Loose-leaf, 16th ed.)
William F Arens; Contributions by Michael F. Weigold
R4,403 R3,305 Discovery Miles 33 050 Save R1,098 (25%) Ships in 10 - 15 working days
Creative Demons and How to Slay Them (Hardcover): Richard Holman Creative Demons and How to Slay Them (Hardcover)
Richard Holman; Illustrated by Al Murphy
R418 Discovery Miles 4 180 Ships in 12 - 17 working days

Bedevilled by the demons of self-doubt, fear of failure or lack of inspiration? Lay waste to your mind-forged monsters with the help of Creative Demons and How to Slay Them. If you've ever embarked on a creative endeavour, then there's a good chance you'll have been bedevilled by self-doubt, fear of failure or a lack of inspiration at some point along the way. This book will help you to banish those mind-forged monsters one by one, no matter how grotesque or scary they may be. Drawing on inspirational anecdotes from art, philosophy, neuroscience, nature, music and contemporary culture, creativity expert Richard Holman provides you with your very own mental armoury to see you through every stage of the creative process. By learning through the experiences of such creative luminaries as Leonardo da Vinci, Marina Abramovic, J.K. Rowling, Dr Seuss and Herbie Hancock, you'll find out how best to overcome the perils of procrastination, the sting of criticism, the seductive tug of convention or the gnawing feeling that you're not up to it. It's time to say farewell to your demons and make your next creative project the very best it can be.

Concise Encyclopedia of Advertising (Hardcover): Robert E. Stevens, David L Loudon, Kenneth E. Clow, Donald Baack Concise Encyclopedia of Advertising (Hardcover)
Robert E. Stevens, David L Loudon, Kenneth E. Clow, Donald Baack
R3,917 Discovery Miles 39 170 Ships in 12 - 17 working days

At your fingertipsfind advertising terms and concepts quickly and easily in this A-Z reference guide! As with many institutions, advertising has developed its own vocabulary. While some terms and concepts may overlap with other areas, many are used in a particular way and have specific meanings in advertising. The Concise Encyclopedia of Advertising is a comprehensive yet to-the-point compilation of terms and concepts used in the advertising industry. It provides brief, easy-to-understand definitions and explanations of common advertising terms and covers all major concepts used in the industry. The Concise Encyclopedia of Advertising is unique in that it completely covers all terms and examines all aspects of advertising. This book will help bring you up-to-date with current advertising jargon. It is laid out in an easy-to-use alphabetical format, which allows you to easily access and understand the information. For further reference, it also includes a list of advertising experts who have recently written articles or textbooks on advertising. Some of the terms and concepts in the Concise Encyclopedia of Advertising include: advertising appeals evaluation criteria of advertising Internet advertising magazine advertising television advertising advertising campaign management sponsorship marketing and many more! The Concise Encyclopedia of Advertising provides advertisers, marketers, consumers, and businesses a handy reference to the terminology that is used in the advertising industry. Those new to the business or trying to get into the business can use this book to familiarize themselves with terms and concepts they will need to know. Individuals already in the business can use this book as a quick reference tool for terms they are unsure of or have forgotten. It is also useful as a textbook for students of advertising.

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