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Books > Business & Economics > Business & management > Sales & marketing > Advertising

Performing Transversally - Reimagining Shakespeare and the Critical Future (Hardcover): Bryan Reynolds Performing Transversally - Reimagining Shakespeare and the Critical Future (Hardcover)
Bryan Reynolds
R1,316 R1,096 Discovery Miles 10 960 Save R220 (17%) Ships in 10 - 15 working days

Performing Transversally expands on Bryan Reynolds' controversial transversal theory in exciting ways while offering groundbreaking analyses of Shakespeare's plays--Hamlet, Othello, Macbeth, Taming of the Shrew, Titus Andronicus, Henry V, The Tempest, and Coriolanus--and textual, filmic, and theatrical adaptations of them. With his collaborators, Reynolds challenges traditional readings of Shakespeare, reevaluating the critical methodologies that characterize them, in regard to issues of cultural difference, authorship, representation, agency, and iconography. Reynolds demonstrates the value of his “investigative-expansive mode,” outlining a “transversal poetics” that points toward a critical future that is more aware of its subjective interconnectedness with the topics and audiences it seeks to engage than is reflected in most Shakespeare criticism and literary-cultural scholarship.

Dictionary of Advertising and Marketing Concepts (Hardcover): Arthur Asa Berger Dictionary of Advertising and Marketing Concepts (Hardcover)
Arthur Asa Berger
R4,462 Discovery Miles 44 620 Ships in 12 - 19 working days

From "AdBusters" to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring the novice up to speed on the advertising/marketing world and the ideas that underlie it. For the neophyte professional, it describes the various players and strategies of the industry. For the student, it summarizes the key ideas of the most important cultural theorists introduced in advertising and marketing courses. For everyone, it helps explain the cultural, economic, and psychological role that advertising concepts play in society. A handy introduction for students and a quick reference for young professionals.

Humanizing B2B - The new truth in marketing that will transform your brand and your sales (Paperback): Paul Cash, James Trezona Humanizing B2B - The new truth in marketing that will transform your brand and your sales (Paperback)
Paul Cash, James Trezona
R494 R461 Discovery Miles 4 610 Save R33 (7%) Ships in 10 - 15 working days

If you want to move products, you need to move people. And if you want to move people, you need to move minds. This is what modern B2B marketing is all about. It's time to wake up to the power of branding, purpose, stories, emotion, people and culture to drive growth. There is something incredibly exciting happening in B2B land. Freed from a narrow focus on performance marketing, brands are becoming more interesting and more relevant. This book brings together the latest thinking on humanized B2B marketing, to help leaders and their businesses grow, dominate their categories, and become meaningful in today's demanding world. PAUL CASH is a creative entrepreneur and storyteller on a personal mission to humanize B2B marketing. Recognized as one of the Top 20 most influential B2B marketers, he is the founder of Rooster Punk, the go-to agency for B2B storytelling. JAMES TREZONA is a strategist, marketeer and MD of Rooster Punk. He uses the power of storytelling to empower businesses to reap the rewards of putting purpose at the heart of their business.

Idols and Celebrity in Japanese Media Culture (Hardcover, New): P. W. Galbraith, J. G. Karlin Idols and Celebrity in Japanese Media Culture (Hardcover, New)
P. W. Galbraith, J. G. Karlin
R3,118 Discovery Miles 31 180 Ships in 10 - 15 working days

This is the most complete and compelling account of idols and celebrity in Japanese media culture to date. Engaging with the study of media, gender and celebrity, and sensitive to history and the contemporary scene, these interdisciplinary essays cover male and female idols, production and consumption, industrial structures and fan movements.

SEO for Business 2019 & Blogging for Profit 2019 - Beginners Guide to Search Engine Optimization, Google Analytics & Growth... SEO for Business 2019 & Blogging for Profit 2019 - Beginners Guide to Search Engine Optimization, Google Analytics & Growth Marketing Strategies + How To Start A Blog, Make Money Online & Earn Passive Income. (Hardcover)
Alexander Morgan, Naomi Jacobs
R997 Discovery Miles 9 970 Ships in 10 - 15 working days
Advertising Management: Theory and Practice (Hardcover): Kyle Hill Advertising Management: Theory and Practice (Hardcover)
Kyle Hill
R3,412 R3,082 Discovery Miles 30 820 Save R330 (10%) Ships in 10 - 15 working days
Celebrity Fashion Marketing - Developing a Human Fashion Brand (Paperback): Fykaa Caan, Angela Lee Celebrity Fashion Marketing - Developing a Human Fashion Brand (Paperback)
Fykaa Caan, Angela Lee
R1,279 Discovery Miles 12 790 Ships in 9 - 17 working days

* Develops the concept of the Celebrity as a Human Fashion Brand, which offers a fresh perspective in the Fashion Marketing field. * Includes a broad range of well-known case studies in every chapter, coupled with reflective questions, which can be used for in-class exercises. * Ideal recommended reading for advanced undergraduate and postgraduate students studying Celebrity Fashion and Influencer Marketing, Fashion Marketing, Fashion Brand Management and Consumer Behaviour.

Pricing, Online Marketing Behavior, and Analytics (Hardcover): G. Viglia Pricing, Online Marketing Behavior, and Analytics (Hardcover)
G. Viglia
R1,493 Discovery Miles 14 930 Ships in 10 - 15 working days

Over the past few decades marketing practices have shifted with the sudden growth of social media and the proliferation of devices, platforms, and applications. This rapidly changing environment presents new opportunities and challenges for marketers, who need to stay up to date with the development of e-marketing.
Viglia instructs readers in the theories and practices of online marketing;, detailing the characteristics, consumer behaviors, and differences between platforms, analytics, and pricing strategies of new media. Pricing, Online Marketing Behavior, and Analytics covers many different aspects of how online marketing works and its continuous evolution. Case studies and examples are used throughout the book to outline theories and explain e-marketing characteristics in a practical way.

Foreign Advertising in China (Hardcover, 1st ed): Jian Wang Foreign Advertising in China (Hardcover, 1st ed)
Jian Wang
R2,062 Discovery Miles 20 620 Ships in 12 - 19 working days

Based on a dissertation written for the University of Iowa in 1997 and several published articles on the subject. Discusses the entire history and practice of advertising in China, dating back to the beginning of the 20th century and the first booms in the 1920s and 1930s. Also discusses modern Chinese advertising in depth.

Blend Out - From Ordinary to Irresistible: How Advisors Can Market Like the Greatest Brands in the World (Hardcover): Robert... Blend Out - From Ordinary to Irresistible: How Advisors Can Market Like the Greatest Brands in the World (Hardcover)
Robert Sofia
R741 R657 Discovery Miles 6 570 Save R84 (11%) Ships in 10 - 15 working days
Positioning - The Battle for Your Mind (Paperback, 2nd ed): Al Ries, Jack Trout Positioning - The Battle for Your Mind (Paperback, 2nd ed)
Al Ries, Jack Trout
R566 R420 Discovery Miles 4 200 Save R146 (26%) Ships in 12 - 19 working days

One of the most important communication books Ive ever read. I highly recommend it!
­­Spencer Johnson, author of Who Moved My Cheese? and co-author of The One Minute Manager



...Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning....
­­David Bohnett, Chairman and Founder of GeoCities



The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a position in a prospective customers mind-one that reflects a companys own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:




  • Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there
  • Position a follower so that it can occupy a niche not claimed by the leader
  • Avoid letting a second product ride on the coattails of an established one.


Positioning also shows you how to:



  • Use leading ad agency techniques to capture the biggest market share and become a household name
  • Build your strategy around your competitions weaknesses
  • Reposition a strong competitor and create a weak spot
  • Use your present position to its best advantage
  • Choose the best name for your product
  • Determine when-and why-less is more
  • Analyze recent trends that affect your positioning.


Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today.

Advances in Advertising Research (Vol. VII) - Bridging the Gap between Advertising Academia and Practice (Hardcover, 1st ed.... Advances in Advertising Research (Vol. VII) - Bridging the Gap between Advertising Academia and Practice (Hardcover, 1st ed. 2017)
George Christodoulides, Anastasia Stathopoulou, Martin Eisend
R3,576 Discovery Miles 35 760 Ships in 12 - 19 working days

Focusing on a range of advertising formats, this book provides international state-of-the-art research inter alia on the fast evolving and increasingly complex advertising landscape that raises a number of challenges for advertisers. Further research is needed to guide choices regarding ad content and execution, media placement, social networks, and campaign effectiveness. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 14th International Conference in Advertising (ICORIA), which was held in London (UK) in July 2015. The conference gathered more than 150 participants from various countries from nearly all continents, including Europe, North and South America, Asia, and Australia.

How Brands Blow (Paperback): Ryan Wallman, Giles Edwards How Brands Blow (Paperback)
Ryan Wallman, Giles Edwards
R432 Discovery Miles 4 320 Ships in 12 - 19 working days
Digital Advertising (Hardcover, 2nd edition): Andrew McStay Digital Advertising (Hardcover, 2nd edition)
Andrew McStay
R3,894 Discovery Miles 38 940 Ships in 12 - 19 working days

This core textbook addresses structural change in the advertising industry, its legal and political environment, and the ways in which people engage with advertising. Providing an assessment of the contemporary and emergent advertising techniques that drive the world's largest media companies, this second edition charts the scope of recent change at both analytical and creative levels. Accounting for a re-shaped advertising industry, this key text introduces the reader both to the practical make-up of digital advertising, and the theory needed to understand its history and future direction. Succinct and accessible, this is an ideal text for undergraduate courses in advertising, media studies, communications and marketing. This timely and engaging book is also an essential resource for academics and anyone interested in advertising and what funds modern media. New to this Edition: - Fully updated to account for the re-shaped advertising industry and transformed media landscape since the publication of the first edition - Added coverage of topics including: the creative uses of technology, novel modes of storytelling, adblocking, the pre-eminence of analytics and big data, privacy, growing interest in data about emotional life, and alarm about the role of artificial intelligence and automation in advertising - Increased number of case studies and analyses of campaigns

Narrating Sustainability through Storytelling (Paperback): Daniel Fischer, Sonja Fucker, Hanna Selm, Anna Sundermann Narrating Sustainability through Storytelling (Paperback)
Daniel Fischer, Sonja Fucker, Hanna Selm, Anna Sundermann
R1,191 Discovery Miles 11 910 Ships in 9 - 17 working days

Stories and narratives are powerful tools for explaining the world around us. This book explores storytelling as a way of engaging audiences with sustainable development issues and reflects on the opportunities and limitations of storytelling for sustainability as an innovative approach to sustainability communication. Bringing together voices and perspectives from research and practice, this volume explores the ways in which storytelling can support change toward sustainability. Unlike other anthologies, the book first provides a sound scientific basis by unfolding the storytelling approach and presenting empirical studies on its impact on effects. It clarifies important terms and presents recent findings on the impact of storytelling on sustainability from an extensive 3-year research project on this question. The second part shows how storytelling can be used in different fields of practice to communicate sustainability in more engaging and effective ways. Here, the main focus is on not only case-based accounts of positive change, but also tensions, arising from the application of storytelling for sustainability in journalism, higher education, corporate communication, or science communication. Combining theory with practical examples, this innovative book will be a great resource for students and scholars of environmental communication and sustainable development, as well as professionals working in related fields.

Content Strategy - A How-to Guide (Paperback): Guiseppe Getto, Jack T. Labriola, Sheryl Ruszkiewicz Content Strategy - A How-to Guide (Paperback)
Guiseppe Getto, Jack T. Labriola, Sheryl Ruszkiewicz
R1,172 Discovery Miles 11 720 Ships in 9 - 17 working days

-A comprehensive text for students and professionals on an essential and emerging area of knowledge and skills for today's technical communication professions -Covers a growing area of focus for the field of technical communication, with relevance to digital marketing, social media publishing, and other professional fields -The first core textbook in this area designed to cover a full range of content strategy skills and practices

Utopian Images and Narratives in Advertising - Dreams for Sale (Hardcover): Luigi Manca, Alessandra Manca, Gail W. Pieper Utopian Images and Narratives in Advertising - Dreams for Sale (Hardcover)
Luigi Manca, Alessandra Manca, Gail W. Pieper; Contributions by John Kloos, Jean-Marie Kauth, …
R3,048 Discovery Miles 30 480 Ships in 12 - 19 working days

The study of advertising and its treatment of utopian appeal enhance our understanding of consumer culture. By looking into the advertising page, we also look into consumers' desires and the process by which these desires are reshaped and rechanneled through images and narratives created solely for the purpose of making a sale. Utopian Images and Narratives in Advertising: Dreams for Sale, edited by Luigi Manca, Alessandra Manca, and Gail W. Pieper, is a collection of essays which gather a host of academicians from a wide variety of disciplines including sociology, psychology, literature, fine arts, history, religious studies, communication, and media studies. Through their expansive disciplinary expertise, the contributors bring unique insights to the analysis of the advertising page. The collection's cross-disciplinary investigation also examines gender images and narratives which, in the advertising page, are frequently associated with utopian fantasies. The analyses offered in Utopian Images and Narratives in Advertising will appeal to any scholar or student engaged in mass media, communication, and the effect of advertising and consumerism on individuals and cultures.

Public Relations Cases - International Perspectives (Paperback, 3rd edition): Danny Moss, Barbara DeSanto Public Relations Cases - International Perspectives (Paperback, 3rd edition)
Danny Moss, Barbara DeSanto
R1,368 Discovery Miles 13 680 Ships in 9 - 17 working days

Contains a variety of in-depth, international case-studies covering real-world organizational settings Online resources, including discussion questions, interviews with case authors, and assignments for instructor use, help bring the discussion to life A combination of theory and practice makes this an ideal resource for students, academics, and public relations and communications professionals

The Language of Advertising: Major Themes in English Studies (Hardcover): Guy Cook The Language of Advertising: Major Themes in English Studies (Hardcover)
Guy Cook
R34,857 Discovery Miles 348 570 Ships in 12 - 19 working days

Advertising is one of the most prominent, powerful, and ubiquitous contemporary uses of language. Its seductive and controversial quality has attracted consistent and intense attention across a range of academic disciplines including linguistics, media studies, politics, semiotics, and sociology. The reasons for this academic interest are far from superficial. The study of advertising brings together many of the key social and political issues of our time: the new capitalism; globalization; overconsumption and the environment; cultural and individual identities; and the communications revolution. It provides insight into the ideologies and values of contemporary societies. Advertising's creative use of language makes it a particularly rich site for language and discourse analysis. Operating in all media and exploiting the interaction between word, sound, and image, it provides a key location for studies of multimodal communication. Simultaneously poetic and commercial, it raises questions about the nature of creativity and art. Ever since the intensification of advertising in the 1950s, leading scholars have analysed its use of language. This new four-volume Routledge Major Work brings together for the first time the most seminal and controversial works, allowing users to obtain a wide and inclusive view of this rewarding topic. It will be welcomed by scholars and other researchers in the field as an invaluable 'mini library' on the language of advertising.

Vertex Awards Volume VI - International Private Brand Design Competition (Hardcover): Christopher Durham Vertex Awards Volume VI - International Private Brand Design Competition (Hardcover)
Christopher Durham; Edited by Phillip Russo
R1,366 Discovery Miles 13 660 Ships in 10 - 15 working days
A Technique for Producing Ideas (Paperback, New edition): James Young A Technique for Producing Ideas (Paperback, New edition)
James Young
R265 R205 Discovery Miles 2 050 Save R60 (23%) Ships in 12 - 19 working days

A McGraw-Hill Advertising Classic



A Technique for Producing Ideas reveals a simple, sensible idea-generation methodology that has stood the test of time.



First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this powerful guide details a five-step process for gathering information, stimulating imagination, and recombining old elements into dramatic new ideas.




Principles of Advertising - A Global Perspective, Second Edition (Paperback, 2 Revised Edition): Monle Lee, Carla Johnson Principles of Advertising - A Global Perspective, Second Edition (Paperback, 2 Revised Edition)
Monle Lee, Carla Johnson
R1,856 Discovery Miles 18 560 Ships in 12 - 19 working days

"A complete and well-organized textbook on advertising"Educational Book Review Principles of Advertising: A Global Perspective, Second Edition updates the classic first edition of this exceptional classroom resource, selected as one of CHOICE magazine's Outstanding Academic Titles for 1999. Ideal for use as an introductory textbook, the book presents an integrated marketing approach that's essential for keeping up with the changing world of contemporary advertising, and reflects the authors' expertise not just in advertising, but also in the larger field of integrated marketing communications. The new edition of the book examines the environment in the advertising industry following the terrorist attacks on Sept. 11, 2001, as well as market segmentation, target marketing, product positioning, buyer behavior, legal and political concerns, the creative aspects of advertising, and much more. Principles of Advertising: A Global Perspective, Second Edition equips instructorsand their studentswith the fundamental elements of the field with emphasis on ethical issues. The book includes a foreword by Don E. Schultz of Northwestern University's Integrated Marketing Communication program and provides insights into effective local, national, and global integrated marketing strategies for print, electronic, and online advertising. This updated edition maintains the original format for each chapter of featuring Global Perspectives, Ethics Tracks, and short commentaries from practitioners in various fields, and adds 24 new illustrations and more recent examples of now-famous advertising campaigns. New material presented in Principles of Advertising: A Global Perspective, Second Edition includes: the benefits of a graduate degree client-agency relationships targeting the middleman marketing to men Janet Jackson exposed pop-up ads marketing cosmetic surgery advertising as programming controversial campaigns behavioral targeting or online stalking? Principles of Advertising: A Global Perspective, Second Edition examines new theories, new technologies, well-known advertising campaigns, and cultural considerations for advertising in foreign markets to give your students current and proven information on the changing world of advertising.

It Came From the 1950s! - Popular Culture, Popular Anxieties (Hardcover): Darryl Jones, Elizabeth Mccarthy, Bernice M. Murphy It Came From the 1950s! - Popular Culture, Popular Anxieties (Hardcover)
Darryl Jones, Elizabeth Mccarthy, Bernice M. Murphy
R1,541 Discovery Miles 15 410 Ships in 10 - 15 working days

"It Came From the 1950s" is an eclectic, witty and insightful collection of essays predicated on the hypothesis that popular cultural documents provide unique insights into the concerns, anxieties and desires of their times. The essays explore the emergence of "Hammer Horror" and the company's groundbreaking 1958 adaptation of "Dracula"; the work of popular authors such as Shirley Jackson and Robert Bloch, and the effect that 50s food advertisements had upon the poetry of Sylvia Plath; the place of special effects in the decade's science fiction films; and 1950s Anglo-American relations as refracted through the prism of the 1957 film "Night of the Demon."

Concise Encyclopedia of Advertising (Paperback): Robert E. Stevens, David L Loudon, Kenneth E. Clow, Donald Baack Concise Encyclopedia of Advertising (Paperback)
Robert E. Stevens, David L Loudon, Kenneth E. Clow, Donald Baack
R2,035 Discovery Miles 20 350 Ships in 12 - 19 working days

At your fingertipsfind advertising terms and concepts quickly and easily in this A-Z reference guide! As with many institutions, advertising has developed its own vocabulary. While some terms and concepts may overlap with other areas, many are used in a particular way and have specific meanings in advertising. The Concise Encyclopedia of Advertising is a comprehensive yet to-the-point compilation of terms and concepts used in the advertising industry. It provides brief, easy-to-understand definitions and explanations of common advertising terms and covers all major concepts used in the industry. The Concise Encyclopedia of Advertising is unique in that it completely covers all terms and examines all aspects of advertising. This book will help bring you up-to-date with current advertising jargon. It is laid out in an easy-to-use alphabetical format, which allows you to easily access and understand the information. For further reference, it also includes a list of advertising experts who have recently written articles or textbooks on advertising. Some of the terms and concepts in the Concise Encyclopedia of Advertising include: advertising appeals evaluation criteria of advertising Internet advertising magazine advertising television advertising advertising campaign management sponsorship marketing and many more! The Concise Encyclopedia of Advertising provides advertisers, marketers, consumers, and businesses a handy reference to the terminology that is used in the advertising industry. Those new to the business or trying to get into the business can use this book to familiarize themselves with terms and concepts they will need to know. Individuals already in the business can use this book as a quick reference tool for terms they are unsure of or have forgotten. It is also useful as a textbook for students of advertising.

Practice of Advertising (Paperback, 5th edition): Adrian Mackay Practice of Advertising (Paperback, 5th edition)
Adrian Mackay
R1,638 Discovery Miles 16 380 Ships in 12 - 19 working days

The Practice of Advertising addresses key issues in the industry, presenting a comprehensive overview of its components. Clarity in both style and content has been ensured so that the information is easily accessible and terminology is suitable for the reader. Based on the successful and highly regarded text previously edited by Norman Hart, this fifth edition contains up-to-date examples to illustrate key points and support underlying principles. Topics addressed range from introducing the roles of advertiser and the advertising agency, through to more specialised areas of advertising such as recruitment and directory advertising. The specialist knowledge gained from the contributors provides a valuable insight for practitioners and students wishing to gain a solid grounding in the subject. By looking at the current situation as well as considering developments likely to occur in the future, the text demonstrates how best to implement existing methods as well as considering how improvements can be made.

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