0
Your cart

Your cart is empty

Browse All Departments
Price
  • R100 - R250 (425)
  • R250 - R500 (1,160)
  • R500+ (1,758)
  • -
Status
Format
Author / Contributor
Publisher

Books > Business & Economics > Business & management > Sales & marketing > Advertising

AdValue (Hardcover): Leslie Butterfield AdValue (Hardcover)
Leslie Butterfield
R5,240 Discovery Miles 52 400 Ships in 12 - 17 working days

Advalue is organised into four sections, according to where the advertising effect is to be seen: Company value effects Business performance effects Customer effects Brand effectsIn addition, there is a brief introductory section and each chapter is prefaced by a short executive summary describing 'the argument in brief'.The individual authors are leading experts in their fields drawn from the advertising industry, the client community and the academic world. The book is aimed both at an advertising audience and at a general business audience - spanning from Finance to Marketing - who need to tie advertising spend to tangible outcomes.

The Advertising Handbook (Hardcover, 4th edition): Jonathan Hardy, Iain MacRury, Helen Powell The Advertising Handbook (Hardcover, 4th edition)
Jonathan Hardy, Iain MacRury, Helen Powell
R4,075 Discovery Miles 40 750 Ships in 12 - 17 working days

The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading international scholars and practitioners offer extended coverage of the contemporary shifts and pressures reshaping the marketing communications (or advertising and marketing) industries and their relationship to the consumer. Profiles and case studies illustrate innovation and diversification among advertising, marketing and public relations companies. Discussion questions aid learning and encourage debate about the activities and influence of advertising today. This Fourth Edition explores the growing significance of: the influence of 'Big Data' and automation in digital advertising; tracking and profiling users across digital communications for targeted and personalised marketing communications; the rise of media and advertising integration through sponsored content, product placement, native advertising and other forms of branded content; the dynamic shifts in ad spending and media-advertising relationships across legacy media, online and social media; and the complex profile of consumer behaviour that produces new challenges for brands and branding. Fully revised and updated, this new edition of The Advertising Handbook is a comprehensive and accessible guide to contemporary advertising and marketing theory and practice, designed to meet the requirements, interests and terms of reference of the most recent generation of media and advertising students.

Advertising Creative - Strategy, Copy, and Design (Paperback, 6th Revised edition): Tom Altstiel, Jean M. Grow, Dan Augustine,... Advertising Creative - Strategy, Copy, and Design (Paperback, 6th Revised edition)
Tom Altstiel, Jean M. Grow, Dan Augustine, Joanna L Jenkins
R3,165 Discovery Miles 31 650 Ships in 12 - 17 working days

Advertising Creative, Sixth Edition gets right to the point of advertising by stressing key principles and practical information students and working professionals can use. Drawing on personal experience as award-winning experts in creative advertising, this new edition offers real-world insights on cutting-edge topics, including global, social media, business-to-business, in-house, and small agency advertising. In the new edition, authors Tom Altstiel, Jean Grow, Dan Augustine, and Joanna Jenkins take a deeper dive into the exploration of digital technology and its implications for the industry, as they expose the pervasive changes experienced across the global advertising landscape. Their most important revelation of all is the identification of the three qualities that will define the future leaders of this industry: Be a risk taker. Understand technology. Live for ideas. The latest edition addresses some of the key issues impacting our industry today, such as diversity in the workplace, international advertising, and design in the digital age.

e-Negotiations - Networking and Cross-Cultural Business Transactions (Paperback): Nicholas Harkiolakis, Daphne Halkias e-Negotiations - Networking and Cross-Cultural Business Transactions (Paperback)
Nicholas Harkiolakis, Daphne Halkias
R1,533 Discovery Miles 15 330 Ships in 12 - 17 working days

Practical negotiating skills, including those needed for cross-cultural negotiations have long been taught in classrooms, along with some of the theory that underpins them. Most of this has been based on the notion that negotiation will be interpersonal and face-to-face. In recent years, though, globalization, the telecommunications boom and the ever increasing need for today's professionals to conduct cross-cultural business transactions has led to a new way of negotiating, bargaining, and resolving disputes. In e-Negotiations, Nicholas Harkiolakis and his co-authors highlight the challenge that awaits the young professionals who are today training in business schools. Future dispute resolutions and bargaining will take place between faceless disputants involved in a new kind of social process. Any adolescent with a mobile phone and Internet access knows that most of today's social transactions take place via a hand held or other electronic device. In a world of video conferences, chat rooms, Skype, Facebook, and MySpace, critical financial, business and political decisions are made through interaction between two-dimensional characters on screens. Here, the authors compare and contrast e-negotiation as it currently is with traditional face-to-face negotiation. Case studies illustrate how cross-cultural negotiations can be managed through modern channels of social influence and information-sharing and shed light on the critical social, cognitive and behavioral role of the negotiator in resolving on-line, cross-cultural, conflicts and disputes, and generally in bargaining and negotiation. This book, with its practical exercises, will be of immense help to students and professionals needing to 'practice' with the new negotiating media.

Fundamentals of Advertising (Paperback, 2nd edition): John Wilmshurst, Adrian Mackay Fundamentals of Advertising (Paperback, 2nd edition)
John Wilmshurst, Adrian Mackay
R1,666 Discovery Miles 16 660 Ships in 12 - 17 working days

The Fundamentals of Advertising is widely recognized as the most comprehensive and informative introduction to the area for both professionals and students. The new edition has been fully revised and updated and provides a comprehensive coverage of the whole business of advertising and its associated promotional areas, including public relations, sales promotion and sponsorship.
The authors use a wide range of examples to illustrate their themes and an informative series of guidelines and checklists of value not only to students but to those applying the various techniques.
Topics the authors examine include: The role of the advertising agencies, Planning advertising campaigns, Setting budgets, The scope of below-the-line promotion, How advertising materials are created and produced, The issue of control in advertising, International advertising.


Fully revised and updated second edition
Endorsed by ISBA
One of the key texts in the area from a widely known author team

Fundamentals of Advertising (Hardcover, 2nd edition): John Wilmshurst, Adrian Mackay Fundamentals of Advertising (Hardcover, 2nd edition)
John Wilmshurst, Adrian Mackay
R3,907 Discovery Miles 39 070 Ships in 12 - 17 working days

The Fundamentals of Advertising is widely recognized as the most comprehensive and informative introduction to the area for both professionals and students. The new edition has been fully revised and updated and provides a comprehensive coverage of the whole business of advertising and its associated promotional areas, including public relations, sales promotion and sponsorship. The authors use a wide range of examples to illustrate their themes and an informative series of guidelines and checklists of value not only to students but to those applying the various techniques. Topics the authors examine include: The role of the advertising agencies, Planning advertising campaigns, Setting budgets, The scope of below-the-line promotion, How advertising materials are created and produced, The issue of control in advertising, International advertising.

The Illustrated Guide to the Mass Communication Research Project (Paperback): Patricia Swann The Illustrated Guide to the Mass Communication Research Project (Paperback)
Patricia Swann
R1,475 Discovery Miles 14 750 Ships in 9 - 15 working days

An accessible, unintimidating introduction to the focus group research project. For students in research methods or market research courses within mass media, communication studies, marketing, advertising, and public relations programs.

Digital Advertising - Theory and Research (Hardcover, 3rd edition): Shelly Rodgers, Esther Thorson Digital Advertising - Theory and Research (Hardcover, 3rd edition)
Shelly Rodgers, Esther Thorson
R4,396 Discovery Miles 43 960 Ships in 12 - 17 working days

Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues. With a balance of theory and practice, this book helps provide the tools to evaluate and understand the effects of digital advertising and promotions campaigns. New to this edition is discussion of big data analysis, privacy issues, and social media, as well as thought pieces by leading industry practitioners. This book is ideal for graduate and upper-level undergraduate students, as well as academics and practitioners.

Global Advertising Practice in a Borderless World (Hardcover): Robert Crawford, Linda Brennan, Lukas Parker Global Advertising Practice in a Borderless World (Hardcover)
Robert Crawford, Linda Brennan, Lukas Parker
R3,921 Discovery Miles 39 210 Ships in 12 - 17 working days

Cultural and regional differences in creating and managing advertising require unique responses to a dynamic, rapidly globalising business environment. To be global in advertising is no longer to be homogenised or standardised, it is to be at the leading edge of social and cultural trends that are changing the world as we know it. Global Advertising Practice in a Borderless World covers a wide range of adaptive advertising practices, from major and emerging markets, in mainstream and digital advertising. It focuses on understanding how the globalisation of advertising works in practice, explored in three sections: globalising advertising in a media and communications context; advertising in a global world; and global advertising in a digital world. Covering past, present and potential futures, through an impressive ensemble of global advertising practitioners and academics, the book combines academic rigour with practical insights to provide a comprehensive analysis of the changing dynamics between advertising and globalisation. It will be of great interest to researchers, educators and advanced students in advertising, global branding, international marketing, international business media, communication and cultural studies.

Social Marketing - Principles and Practice for Delivering Global Change (Hardcover, 4th edition): Gerard Hastings, Christine... Social Marketing - Principles and Practice for Delivering Global Change (Hardcover, 4th edition)
Gerard Hastings, Christine Domegan
R4,950 Discovery Miles 49 500 Ships in 12 - 17 working days

Social Marketing shows how marketing techniques can be used to social ends and tackle the immense challenges humankind faces. Social inequalities have driven popular revolts, from Black Lives Matter to Brexit; the climate is in crisis; and COVID-19 has highlighted power imbalances across the globe. In these turbulent times, this 4th edition will arm you with: Fresh content on climate breakdown, inequality and diversity, public health and poverty The critical capacity to analyse the origins, workings, and future of our economic system Contemporary case studies from around the world demonstrating how change happens Reflective questions and critical thinking tasks to aid understanding This popular introductory textbook has been fully updated to enable you to challenge the bad, champion the good and enact meaningful change. If you already have marketing know-how then it will help you apply this in a health, social and ecological context. If you come from a social science, public health, or ecological background, and have little knowledge of marketing, it will introduce you to its key principles and give you the chance to apply these ideas in familiar settings.

Frameworks for Market Strategy - European Edition (Hardcover, European Ed): Noel Capon, Frank Go Frameworks for Market Strategy - European Edition (Hardcover, European Ed)
Noel Capon, Frank Go
R8,080 Discovery Miles 80 800 Ships in 12 - 17 working days

Frameworks for Market Strategy helps students understand how to develop and implement a market strategy and how to manage the marketing process. Marketing activity is the source of insight on the market, customers, and competitors and lies at the core of leading and managing a business. To understand how marketing fits into the broader challenge of managing a business, Capon and Go address marketing management both at the business and functional levels. The book moves beyond merely presenting established procedures, processes, and practices and includes new material based on cutting-edge research to ensure students develop strong critical thinking and problem-solving skills for success. In this European edition, Capon and Go have retained the strong framework of the book, but have updated the cases, examples, and discussions to increase the book's relevance for students outside the USA. Key features include: * A strong strategic focus, teaching students how to analyze markets, customers, and competitors to plan, execute, and evaluate a winning market strategy * Practical examples from a range of contexts, allowing students to develop the skills necessary to work in for-profit, public, or non-profit firms * Emphasis on understanding the importance of working across organizational boundaries to align firm capabilities * Full chapters devoted to key topics, including brand management, digital marketing, marketing metrics, and ethical as well as social responsibilities * Focus on globalization with a chapter on regional and international marketing * Multiple choice, discussion, and essay questions at the end of each chapter Offering an online instructor's manual and a host of useful pedagogy - including videos, learning outcomes, opening cases, key ideas, exercises, discussion questions, a glossary, and more - this book will provide a solid foundation in marketing management, both for those who will work in marketing departments, and those who will become senior executives.

Practice of Advertising (Hardcover, 5th edition): Adrian Mackay Practice of Advertising (Hardcover, 5th edition)
Adrian Mackay
R3,941 Discovery Miles 39 410 Ships in 12 - 17 working days

The Practice of Advertising addresses key issues in the industry, presenting a comprehensive overview of its components. Clarity in both style and content has been ensured so that the information is easily accessible and terminology is suitable for the reader. Based on the successful and highly regarded text previously edited by Norman Hart, this fifth edition contains up-to-date examples to illustrate key points and support underlying principles. Topics addressed range from introducing the roles of advertiser and the advertising agency, through to more specialised areas of advertising such as recruitment and directory advertising. The specialist knowledge gained from the contributors provides a valuable insight for practitioners and students wishing to gain a solid grounding in the subject. By looking at the current situation as well as considering developments likely to occur in the future, the text demonstrates how best to implement existing methods as well as considering how improvements can be made.

Global and Multinational Advertising (Hardcover): Basil G. Englis Global and Multinational Advertising (Hardcover)
Basil G. Englis
R2,588 Discovery Miles 25 880 Ships in 12 - 17 working days

Few applied disciplines are more sensitive to cross-cultural issues than marketing and consumer psychology. The chapters prepared for this volume reflect awareness of both similarities and differences within and across cultures. They include analyses of methodological issues, theoretical investigations of cultural and social values and their implications for marketing specialists, studies of gender- and sub-culture specific advertising, and investigations of advertising efforts in several different international markets. The scholars and advertising professionals who contributed these chapters will have much to say to consumer psychologists and marketing specialists alike.

Measuring Advertising Effectiveness (Paperback, New edition): William D. Wells Measuring Advertising Effectiveness (Paperback, New edition)
William D. Wells
R1,968 Discovery Miles 19 680 Ships in 12 - 17 working days

This volume includes edited and revised versions of the papers delivered and discussed at the recent Advertising and Consumer Psychology Conference. Following the theme of the conference -- "Measuring Advertising Effectiveness" -- the book blends academic psychology, marketing theory, survey methodology, and practical experience, while simultaneously addressing the problems and limitations of advertising.
Acknowledging that advertisements are subtle, diverse, complex phenomena that require detailed investigation, this compilation explores the multidimensional nature of advertising's diverse effects from both academic and applied perspectives. Updates on theories and methods -- along with expert commentaries -- help to make this a valuable collection that will be of interest to advertising and marketing specialists and communications experts alike.

Social Marketing - Theoretical and Practical Perspectives (Hardcover): Marvin E. Goldberg, Martin Fishbein, Susan E. Middlestadt Social Marketing - Theoretical and Practical Perspectives (Hardcover)
Marvin E. Goldberg, Martin Fishbein, Susan E. Middlestadt
R3,953 Discovery Miles 39 530 Ships in 12 - 17 working days

Social Marketing: marketing in the service of societal problems. Does this approach represent dangerous social engineering, or is it the best hope we have to treat what are often regarded as intransigent problems? For both academics and practitioners involved with social marketing, the domain remains in its infancy. Programs and approaches are being developed and implemented by practitioners; academics are defining "what it is," "where it comes from," and "where it is going."
This book incorporates many of the presentations made at the "Role of Advertising in Social Marketing" Conference sponsored by the Society for Consumer Psychology. Professionals from academia, government, and non-government organizations address a highly diverse and interesting set of societal concerns ranging from organ donation to violence in sports, from efforts to promote safe sex and family planning to better understand cigarette smokers and their perceptions. Are marketing's "four Ps"--product, price, place, and promotion--enough to help solve these problems, or does social marketing at the end of the 1990s need to call on other Ps, such as political persuasion? This volume thoughtfully addresses theoretical and empirical issues challenging academics and practitioners alike to find out how to borrow the best of marketing for application in social marketing.

Social and Environmental Issues in Advertising (Hardcover): Sukki Yoon, Sangdo Oh Social and Environmental Issues in Advertising (Hardcover)
Sukki Yoon, Sangdo Oh
R3,910 Discovery Miles 39 100 Ships in 12 - 17 working days

In the past few decades, attention has turned to the need to apply commercial marketing concepts, knowledge, and techniques to promote goods, services, and actions that enhance consumer well-being and social welfare through socially and environmentally responsible advertising, for example, recycling promotions. Critics argue, however, that for-profit advertisers who endorse social responsibility are inherently serving commercial purposes and diluting the value of socially responsible advertising. Scholars in many fields-advertising, marketing, communications, and psychology-explore ways to encourage consumers, companies, and policymakers to adopt socially responsible behaviours, and to provide theoretical and practical insights regarding effective applications of pro-social and pro-environmental marketing messages. This book comprises ten chapters that contribute to advertising theory, research, and practice by providing an overview of current and diverse research that compares, contrasts, and reconciles conflicting views regarding social and environmental advertising; uncovering individual differences in perception of advertising messages and their consequences for social and environmental behaviours; reconciling societal and business interests; identifying a message factor that determines eco-friendly behaviours; and identifying source factors that enhance and weaken advertising effectiveness. This book was originally published as a special issue of the International Journal of Advertising.

Values, Lifestyles, and Psychographics (Hardcover): Lynn R. Kahle, Larry Chiagouris Values, Lifestyles, and Psychographics (Hardcover)
Lynn R. Kahle, Larry Chiagouris
R3,947 Discovery Miles 39 470 Ships in 12 - 17 working days

This book showcases papers presented at the annual Advertising and Consumer Psychology Conference. The contributors -- active scholars with both practitioner and academic backgrounds -- share an interest in the general area of psychographics, values, and lifestyle in advertising.
The interdisciplinary and international mix of authors bring a diverse perspective to this volume, which is divided into four nonorthogonal sections. The first section deals with theoretical and conceptual issues in advertising research, while the second section presents chapters devoted to improving methodology. The final two sections illustrate how value, lifestyle, and psychographic research have been used to understand differences among people. The first of these final two sections emphasizes differences among people at different times (commonly called trend research), and the second emphasizes differences among people across national boundaries.
Collectively, these chapters illustrate how practical state-of-the-art research in values, lifestyles, and psychographics can be. Thoughtful consideration of values, lifestyles, and psychographics as they are manifested in quality research can improve advertising and marketing practice, and can help the business community deliver products and services that are more in line with consumers' needs.

Reinventing Communication - How to Design, Lead and Manage High Performing Projects (Paperback): Mark Phillips Reinventing Communication - How to Design, Lead and Manage High Performing Projects (Paperback)
Mark Phillips
R1,523 Discovery Miles 15 230 Ships in 12 - 17 working days

In his ground-breaking book, Reinventing Communication, Mark Phillips shows how even the most mature organization can fail to deliver successful projects - and worse, how this can lead to an organization's demise. With clear examples, Mark reveals the underlying principles at work and introduces a revolutionary new technique for harnessing the power of communication to ensure long term success. For organizations of all sizes, this book changes the way we think about management and leadership. Mark makes his case by looking at teams and individuals that set out to deliver ambitious achievements in complex and challenging environments. We meet the leadership team that built the F-18 Super Hornet fighter jet, one of the US Navy's most successful programs. We discover the untraditional approach to risk used in building a new terminal at London's Heathrow airport. We draw lessons on corporate survival from the cat and mouse fight against IED's in Afghanistan, and are introduced to a website where online video gamers solved a critical piece of the AIDS puzzle using their gaming prowess. Reinventing Communication is about creating the conditions for performance and attaining long term success. Whether a start-up, a global enterprise or a government agency, this book shows us how to deliver ambitious achievements by getting communication right. It is a book that no manager, leader or innovator should be without.

Buy This Book - Studies in Advertising and Consumption (Paperback): Mica Nava, Andrew Blake, Iain MacRury, Barry Richards Buy This Book - Studies in Advertising and Consumption (Paperback)
Mica Nava, Andrew Blake, Iain MacRury, Barry Richards
R1,193 Discovery Miles 11 930 Ships in 12 - 17 working days


Buy This Book is an important contribution to the history and understanding of consumption and advertising. This book brings together an outstanding collection of writing on the study of advertising, consumer practices and the future directions of research.
Advertising and Consumption constitutes an invaluable resource for researchers, teachers and students. The essays are based on new textual and ethnographic research and engage with existing theoretical and historical work to form a volume which is a challenging companion to studies in this field.

Advertising Management (Hardcover): Donald W. Jugenheimer, Larry D. Kelley, Fogarty KleinMonroe Advertising Management (Hardcover)
Donald W. Jugenheimer, Larry D. Kelley, Fogarty KleinMonroe
R3,918 Discovery Miles 39 180 Ships in 12 - 17 working days

This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general Principles of Advertising course. It can stand alone, or, for instructors who prefer a case-based approach, it can be adopted together with "Cases in Advertising Management" (978-0-7656-2261-7) by the same authors. "Advertising Management" covers a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, ethics, and managing change. There is even a unique section on 'managing yourself' and your own career in advertising. The text includes plentiful figures, tables, and sidebars, and each chapter concludes with useful learning objectives, summaries, discussion questions, and additional resources.

Excellence in Advertising (Hardcover, 2nd edition): Leslie Butterfield Excellence in Advertising (Hardcover, 2nd edition)
Leslie Butterfield
R3,932 Discovery Miles 39 320 Ships in 12 - 17 working days

While many books on advertising are written by people whose experience of the industry is either limited or else rather distant in time, Excellence in Advertising, has been created by a group of people who are directly involved in the business currently and are at the very top of their profession. The first edition of this book, published in 1997, proved to be a huge success both in the UK and internationally. This new edition is substantially updated and enlarged - with new authors added and new subjects covered. The cast list of authors, headed by Leslie Butterfield as editor and contributor, reads like a veritable Who's Who of advertising and marketing: John Bartle, Steve Henry, Professor Peter Doyle, Mike Sommers and now also Richard Hytner, Tim Broadbent, Tim Pile and others. Together their contributions present an authoritative view on what constitutes best practice in a wide range of key areas that are the context for the creation of effective advertising: Building successful brands Strategy development The analysis and interpretation of qualitative research Creative briefing Media strategy AND NEW IN THIS EDITION: Managing relationships Evaluating advertising Loyalty Shareholder value Total communication strategy Combining state-of-the-art thinking and practical advice, this book will be of value to those who use advertising to build brands, those who study advertising and its role and to those actively engaged in producing excellence in advertising on a daily basis. Leslie Butterfield is Chairman of Partners BDDH, the agency he founded in 1987. He is one of the UK advertising industry's most respected strategists, and a regular contributor to advertising conferences and publications. He was Chairman of the IPA's Training and Development Committee from 1989 to 1997 and is now a Council Member and Fellow of the IPA.

Global and Multinational Advertising (Paperback): Basil G. Englis Global and Multinational Advertising (Paperback)
Basil G. Englis
R628 Discovery Miles 6 280 Ships in 10 - 15 working days

Few applied disciplines are more sensitive to cross-cultural issues than marketing and consumer psychology. The chapters prepared for this volume reflect awareness of both similarities and differences within and across cultures. They include analyses of methodological issues, theoretical investigations of cultural and social values and their implications for marketing specialists, studies of gender- and sub-culture specific advertising, and investigations of advertising efforts in several different international markets. The scholars and advertising professionals who contributed these chapters will have much to say to consumer psychologists and marketing specialists alike.

Brand Equity & Advertising - Advertising's Role in Building Strong Brands (Paperback): David A. Aaker, Alexander L. Biel Brand Equity & Advertising - Advertising's Role in Building Strong Brands (Paperback)
David A. Aaker, Alexander L. Biel; Edited by Alexander Biel
R2,593 Discovery Miles 25 930 Ships in 12 - 17 working days

The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding -- a subject generating intense interest both in academia and in the "real world." The principle theory behind these conferences is that much can be gained by joining advertising and marketing professionals with academic researchers in advertising. Professionals can gain insight into the new theories, measurement tools and empirical findings that are emerging, while academics are stimulated by the insights and experience that professionals describe and the research questions that they pose. This book consists of papers delivered by experts from academia and industry discussing issues regarding the role of advertising in the establishment and maintenance of brand equity -- making this volume of interest to advertising and marketing specialists, as well as consumer and social psychologists.

Optimizing AdWords - A Guide to Using, Mastering, and Maximizing Google AdWords (Hardcover): Paige Miller Optimizing AdWords - A Guide to Using, Mastering, and Maximizing Google AdWords (Hardcover)
Paige Miller
R5,390 Discovery Miles 53 900 Ships in 12 - 17 working days

Optimizing AdWords provides the information marketers and future marketers need to harness the power of the Google's AdWords search engine marketing applications. It provides a big picture overview of the AdWords system, helping businesses and individuals decide how to advertise products or their clients' products. Optimizing AdWords was written for those at every rung of the ladder, from Marketing Directors to small business owners to students just starting out in marketing. This volume is organized around accessibility and ease of use. Author Paige Miller, co-founder of MultiPlanet Marketing Inc., has written this how-to guide to be super easy and fast to read and absorb. It moves you straight to the salient points of the text, allowing readers to take on AdWords in overview before coming back and collecting the finer details. Chapters 1 through 4 cover the basics, while the rest serve as a reference readers can come back to in building and growing campaigns. Using this book, professional marketers and other business professionals can utilize Google AdWords and optimize it for existing marketing strategies, or create whole new campaigns based around the system. Today, given the level of competition for ad positions on Google search pages, success hinges on understanding Google AdWords well enough to outperform competition. This book will provide readers with the knowledge necessary to master Google AdWords.

Advertising International - The Privatisation of Public Space (Paperback, Revised): Armand Mattelart Advertising International - The Privatisation of Public Space (Paperback, Revised)
Armand Mattelart
R827 Discovery Miles 8 270 Ships in 12 - 17 working days


A survey of the changes in the advertising industry in the last twenty years including coverage of the emergence of international conglomerates and the diversification of the agencies into public relations and media buying.

Free Delivery
Pinterest Twitter Facebook Google+
You may like...
Emotion By Design - Creative Leadership…
Greg Hoffman Paperback R350 R280 Discovery Miles 2 800
Rethinking Advertising as Paratextual…
Chris Hackley, Rungpaka A. Hackley Paperback R780 Discovery Miles 7 800
Communication Research - Techniques…
G.M. du Plooy Paperback  (1)
R658 R580 Discovery Miles 5 800
Advertising and Integrated Brand…
Richard Semenik, Thomas O'Guinn, … Paperback R1,246 R1,117 Discovery Miles 11 170
The Villager - How Africans Consume…
Feyi Olubodun Paperback R250 R200 Discovery Miles 2 000
Dimensions of Advertising Theory and…
Rotimi Williams Olatunji, Beatrice Adeyinka Laninhun Paperback R721 Discovery Miles 7 210
Copywriting Strategies - A No-Nonsense…
Nicki Krawczyk Paperback R329 R277 Discovery Miles 2 770
The Social Anxiety Workbook for Work…
David Shanley Paperback R537 R449 Discovery Miles 4 490
Book of Ideas, 1 - A Journal of Creative…
Radim Malinic Paperback R601 Discovery Miles 6 010
ISE Advertising and Promotion: An…
George Belch, Michael Belch Paperback R1,729 Discovery Miles 17 290

 

Partners