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Books > Business & Economics > Business & management > Sales & marketing > Advertising

Diversity in Advertising - Broadening the Scope of Research Directions (Hardcover, New): Jerome D. Williams, Wei-Na Lee, Curtis... Diversity in Advertising - Broadening the Scope of Research Directions (Hardcover, New)
Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt
R3,952 Discovery Miles 39 520 Ships in 12 - 17 working days

This volume grew out of the annual Advertising and Consumer Psychology conference sponsored by the Society for Consumer Psychology. Representing a collection of research from academics in the fields of social psychology, advertising, and marketing, the chapters all focus on discussing existing and needed research to face the challenges of diversity in the next millennium. The contributors are researchers who have pushed the envelope in understanding diversity in advertising, rather than merely relying on theoretical frameworks developed decades ago when the demographics of the population were much different.
This volume provides a vast array of information for academics and practitioners seeking to better understand how individual characteristics impact on the sending, receiving, and processing of communication efforts. It highlights past and current knowledge on diversity in advertising, important questions that have not been addressed satisfactorily in this area, and how current theories can be used to construct better communication plans and message content. The various chapters draw upon existing literature from the fields of psychology, marketing, and related disciplines to amplify understanding and insight into developing effective advertising approaches to reach diverse audiences. This book will contribute to the understanding of the diversity of people, the changing landscape of the U.S., and the need for a more inclusive society.

Advertising Myths - The Strange Half-Lives of Images and Commodities (Hardcover, Annotated Ed): Anne Cronin Advertising Myths - The Strange Half-Lives of Images and Commodities (Hardcover, Annotated Ed)
Anne Cronin
R3,895 Discovery Miles 38 950 Ships in 12 - 17 working days


Contents:
List of plates Acknowledgements List of abbreviations Introduction 1. Images, commodities and compulsions: consumption controversies of the nineteenth century 2. Advertising as site of contestation: criticisms, controversy and regulation 3. Advertising agencies: commercial reproduction and the management of belief 4. Animating images: advertisements, texts, commodities 5. Advertising reconsidered Notes Bibliography Index

Persuasion in Advertising (Paperback): John O'Shaugnessy, Nicholas O'Shaughnessy Persuasion in Advertising (Paperback)
John O'Shaugnessy, Nicholas O'Shaughnessy
R1,530 Discovery Miles 15 300 Ships in 12 - 17 working days


Effective advertising is, almost always, persuasive advertising. And while not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win. This exciting new book seeks to explain the precise ways in which advertising successfully persuades consumers, setting out the strategies for advertisers to adopt and illustrating the theories at work.

Offering not only a conceptual and theoretical grounding in persuasive techniques, Persuasion in Advertising also provides concrete empirical research that is uniquely incorporated into a marketing textbook format. The authors cover topics including: difficulties of persuasion, rationality and emotion in persuasion, positive reinforcement techniques and cognitive approaches to persuasion.

Persuasion in Advertising (Hardcover): John O'Shaugnessy, Nicholas O'Shaughnessy Persuasion in Advertising (Hardcover)
John O'Shaugnessy, Nicholas O'Shaughnessy
R5,379 Discovery Miles 53 790 Ships in 12 - 17 working days


Contents:
1. What Facilitates, and What Makes Persuasion Difficult? 2. Rationality, Symbolism, and Emotion in Persuasion 3. Persuasive Advertising Appeals: Association with Social Norms, Values and Valued Images; Solidarity with Others; Status and Prestige 4. Persuasive Advertising Appeals: Associations tied to the mental modes of Seeking Excitement and Experiencing Relaxation (Reversal Theory), and Associations tied to Positive and Negative Reinforcements (Behaviorism/conditioning) 5. Persuasive Advertising Appeals: Cognitive Approaches: Hierarchy of Effects Models; the Elaboration Likelihood Model; the Persuasive Communication Approach; Consistency Theory 6. Persuasive Advertising Appeals: Psychoanalytic Psychology; Zaltman Metaphor Elicitation Technique (ZMET); Psychology of the Adaptive Unconscious

Advertising Myths - The Strange Half-Lives of Images and Commodities (Paperback): Anne Cronin Advertising Myths - The Strange Half-Lives of Images and Commodities (Paperback)
Anne Cronin
R1,257 Discovery Miles 12 570 Ships in 12 - 17 working days


Advertising is often portrayed negatively, as corrupting a mythically pure relationship between people and things. In Advertising Myths Anne Cronin argues that it is better understood as a 'matrix of transformation' that performs divisions in the social order and arranges classificatory regimes. Focusing on consumption controversies, Cronin contends that advertising is constituted of 'circuits of belief' that flow between practitioners, clients, regulators, consumers and academics. Controversies such as those over tobacco and alcohol advertising, she argues, distil these beliefs and articulate with programmes of social engineering aimed at altering consumption patterns. This book will be essential reading for students and academics of advertising and consumption.

Sell with Authority - Own and Monetize Your Agency's Authority Position (Paperback): Drew McLellan, Stephen Woessner Sell with Authority - Own and Monetize Your Agency's Authority Position (Paperback)
Drew McLellan, Stephen Woessner
R525 R436 Discovery Miles 4 360 Save R89 (17%) Ships in 10 - 15 working days
What's in a Name? - Advertising and the Concept of Brands (Hardcover, 2 Rev Ed): David M. Jones, Jan S. Slater What's in a Name? - Advertising and the Concept of Brands (Hardcover, 2 Rev Ed)
David M. Jones, Jan S. Slater
R5,105 Discovery Miles 51 050 Ships in 12 - 17 working days

This is a completely rewritten and updated version of one of the true classic books in the field of marketing and advertising. What's in a Name? Advertising and the Concept of Brands analyzes brands from the point of view of modern marketing theory. It deals in detail with the role of advertising in creating, building, and maintaining strong brands - the lifeblood of any long-term marketing campaign. The work is empirically based and is supported by the best research from both the professional and academic fields. The authors describe the birth and maturity of brands and dissect the patterns of consumer purchasing of repeat-purchase goods. In addition to all new research findings and examples, this new edition of What's in a Name? includes first time coverage of the short-term, medium-term, and long-term effects of advertising on sales of brands. The book concludes with new recommendations on how to develop and disseminate better advertising.

What's in a Name? - Advertising and the Concept of Brands (Paperback, 2 Rev Ed): David M. Jones, Jan S. Slater What's in a Name? - Advertising and the Concept of Brands (Paperback, 2 Rev Ed)
David M. Jones, Jan S. Slater
R1,487 Discovery Miles 14 870 Ships in 12 - 17 working days

This is a completely rewritten and updated version of one of the true classic books in the field of marketing and advertising. What's in a Name? Advertising and the Concept of Brands analyzes brands from the point of view of modern marketing theory. It deals in detail with the role of advertising in creating, building, and maintaining strong brands - the lifeblood of any long-term marketing campaign. The work is empirically based and is supported by the best research from both the professional and academic fields. The authors describe the birth and maturity of brands and dissect the patterns of consumer purchasing of repeat-purchase goods. In addition to all new research findings and examples, this new edition of What's in a Name? includes first time coverage of the short-term, medium-term, and long-term effects of advertising on sales of brands. The book concludes with new recommendations on how to develop and disseminate better advertising.

Persuasive Imagery - A Consumer Response Perspective (Hardcover): Linda M. Scott, Rajeev Batra Persuasive Imagery - A Consumer Response Perspective (Hardcover)
Linda M. Scott, Rajeev Batra
R3,951 Discovery Miles 39 510 Ships in 12 - 17 working days

This volume synthesizes and advances existing knowledge of consumer response to visuals. Representing an interdisciplinary perspective, contributors include scholars from the disciplines of communication, psychology, and marketing. The book begins with an overview section intended to situate the reader in the discourse. The overview describes the state of knowledge in both academic research and actual practice, and provides concrete sources for scholars to pursue.

Written in a non-technical language, this volume is divided into four sections:

  • Image and Response - illustrates the difficulty encountered even in investigating the basic influences, processes, and effects of "mere exposure" to imagery.
  • Image and Word - presents instances in which the line between words and pictures is blurred, such as the corporate logo which is often pictorial in nature but communicates on an abstract level usually attributed to words.
  • Image and the Ad - contributes to our appreciation for the exquisite variations among advertising texts and the resultant variability in response, not only to different ads but among different viewers of the same ad.
  • Image and Object - carries the inquiry of visual response over the bridge toward object interaction.

Having traveled a path that has gone from the precise working of the brain in processing visual stimuli all the way to the history of classical architecture, readers of this volume will have a new respect for the complexity of human visual response and the research that is trying to explain it. It will be of interest to those involved in consumer behavior, consumer psychology, advertising, marketing, and visual communication.

Advertising Media Workbook and Sourcebook (Hardcover, 4th edition): Larry Kelley, Kim Sheehan, Donald W. Jugenheimer Advertising Media Workbook and Sourcebook (Hardcover, 4th edition)
Larry Kelley, Kim Sheehan, Donald W. Jugenheimer
R4,085 Discovery Miles 40 850 Ships in 12 - 17 working days

This book provides simple explanations of advertising media sources and calculations along with real-world examples of source material from advertising and media companies. Each of the book's 45 concise units opens with a brief text segment, presents sample source materials from actual advertising and media companies, and concludes with hands-on exercises. Compact units cover all key topics including communication planning and media strategies. A media math primer, standard media formulae, media planning checklists, and a glossary of media terms are also included. Designed for practitioners and students, the latest edition includes new exercises with new media formats and digital media and new units devoted to popular social media channels.

Digital Channels and Social Media Management in Luxury Markets (Hardcover): Fabrizio Mosca, Chiara Civera Digital Channels and Social Media Management in Luxury Markets (Hardcover)
Fabrizio Mosca, Chiara Civera
R4,494 Discovery Miles 44 940 Ships in 12 - 17 working days

In recent years, luxury goods markets have faced significant changes that have influenced both the dynamics of the competition, as well as their strategies. The principal changes include the following: new geographical market development, such as in the Far East, India, and some parts of Africa (these countries are added to a list of already relevant countries that are involved in luxury goods consumption, such as the Emirates, Russia, and South America); diffusion of new media and new technologies in communication, which is characterized by a high degree of interaction; the evolution of distribution channels is underway - these channels are moving towards new forms of integration that utilize both physical digital channels. This has forced firms to revise their strategies and implement multichannel marketing strategies to continue to operate in increasingly international markets that are characterized by increasingly more demanding and informed consumers. This book will enable readers to gain a clear insight into how the luxury goods market operates and amongst other things, focuses on: recent internet and social media strategies adopted by luxury companies and their brands; how luxury companies manage their communication and distribution channels to compete in the market and the impact of digital marketing on their competition; the main models of direct and indirect distribution in the digital channels; how consumers react to multichannel strategies; trends, social commerce and CSR and how luxury companies react; identifying the different social media strategies for luxury companies.

The Hero Trap - How to Win in a Post-Purpose Market by Putting People in Charge (Paperback): Thomas Kolster The Hero Trap - How to Win in a Post-Purpose Market by Putting People in Charge (Paperback)
Thomas Kolster
R1,051 Discovery Miles 10 510 Ships in 9 - 15 working days

Most companies today are firmly on the social and environmental issues 'bandwagon', like bees around a honey pot, from plastic in oceans through to diversity. As a result, people are increasingly distrustful of these efforts which they view as cheap marketing stunts meant to wow people into buying more. "Try to fly like a superman, and you will come down like a tin of soup." Market economists have long told us that we're driven only by money and status, but the inherent human truth that cuts across age, culture and gender uncovers a stronger force: we wish to be in charge of our own lives and our own happiness. Through extensive growth and affinity research, world-renowned purpose-pioneer, Thomas Kolster, uncovers a simple answer that is key to driving marketing growth in the 21st century: if you put people in control of the marketing mix, from products to promotion, they can grow and in turn grow your organisation. This book explains the meteoric rise of a company like AirBnB, how a 20-something Swede, Maria de la Croix, built a global coffee empire like Wheelys in just a few years, and how a group of friends hanging out in a bar in Melbourne created one of the largest global non-profits fighting for men's health, Movember - and how you can empower people to do the same. Today's power no longer rests in the hands of the privileged few, but in the talented many. It is time for you to unleash that power, in numbers. Drawing on top-line marketing case studies and in-depth interviews, Kolster demonstrates how people are truly motivated to act when they're in charge of their own life and happiness. 'Who can you help me become?' is the one essential question you need to be asking and acting on to chart a new course for your organisation, changing behaviours at scale and unlocking sustainable growth that benefits all.

Machine-to-Machine Marketing (M3) via Anonymous Advertising Apps Anywhere Anytime (A5) (Hardcover): Jesus Mena Machine-to-Machine Marketing (M3) via Anonymous Advertising Apps Anywhere Anytime (A5) (Hardcover)
Jesus Mena
R5,120 Discovery Miles 51 200 Ships in 12 - 17 working days

In today s wireless environment, marketing is more frequently occurring at the server-to-device level with that device being anything from a laptop or phone to a TV or car. In this real-time digital marketplace, human attributes such as income, marital status, and age are not the most reliable attributes for modeling consumer behaviors. A more effective approach is to monitor and model the consumer s device activities and behavioral patterns. Machine-to-Machine Marketing (M3) via Anonymous Advertising Apps Anywhere Anytime (A5) examines the technologies, software, networks, mechanisms, techniques, and solution providers that are shaping the next generation of mobile advertising. Discussing the interactive environments that comprise the web, it explains how to deploy Machine-to-Machine Marketing (M3) and Anonymous Advertising Apps Anywhere Anytime (A5). The book is organized into four sections: Why Discusses the interactive environments and explains how M3 can be deployed How Describes which technologies and solution providers can be used for executing M3 Checklists Contains lists of techniques, strategies, technologies, and solution providers for M3 Case Studies Illustrates M3 and A5 implementations in companies across various industries Providing wide-ranging coverage that touches on data mining, the web, social media, marketing, and mobile communications, the book s case studies show how M3 and A5 are being implemented at JP Morgan Chase, Hyundai, Dunkin Donuts, New York Life, Twitter, Best Buy, JetBlue, IKEA, Urban Outfitters, JC Penney, Sony, eHarmony, and NASCAR just to name a few. These case studies provide you with the real-world insight needed to market effectively and profitably well into the future. Each company, network, and resourc

How to Manage a Successful Press Conference (Hardcover): Ralf Leinemann, Elena Baikaltseva How to Manage a Successful Press Conference (Hardcover)
Ralf Leinemann, Elena Baikaltseva
R5,242 Discovery Miles 52 420 Ships in 12 - 17 working days

Despite the ubiquity of new forms of communication technology, press conferences remain a vital way for companies to share news. One size or message does not fit all and the content showcased must be of interest to every member of the audience. This book highlights the importance of understanding the needs of those who will attend; an ever-more critical skill as stretched editorial teams make it increasingly difficult to lure journalists from their desks. In the international press arena, journalists from different countries have particular needs and can react differently to the same situation. The authors show that to ensure success, PR professionals need to take account of the event, speakers, style, content and tone; and follow through to the all-important tasks of obtaining feedback and analysing results. How to Manage a Successful Press Conference is essential reading for PR teams working in a national or, particularly, an international environment and enables you to address the whole range of activities necessary for success, from the basics through to advanced issues such as managing press expectations across borders and cultures.

The Strategy of Desire (Paperback): Ernest Dichter The Strategy of Desire (Paperback)
Ernest Dichter
R1,419 Discovery Miles 14 190 Ships in 12 - 17 working days

Ernest Dichter is famous as one of the founding fathers of motivational research. In applying the social sciences to a variety of problems, Dichter emphasized new approaches to problem solving, advertising, politics, and selling, and issues of social significance such as urban renewal, productivity, and drug addiction. As an author and corporate adviser, he used psychoanalytic theory and depth interviewing to uncover unconsciously held attitudes and beliefs. He goal was to help explain why people act the way they do and how positive behavioral change might be achieved. In The Strategy of Desire, Dichter both counters the argument that motivational research amounts to manipulation, and shows how the understanding and modification of human behavior is necessary for progress.

Dichter's survey and analysis of behavior ranges widely. He examines everyday matters of product choice, as well as such broad civic issues as voter participation, religious toleration, and racial understanding. He shows that in order to achieve socially constructive goals, it is necessary to move beyond theological exhortation, which takes an unrealistic view of human morality, as well as beyond the limits of empirically oriented social science research, which only deals in appearances. Dichter sees human action as rooted in irrational and often unconscious motivation, which can usually be uncovered if the correct approach is used. In his consumer research, he analyzes the nonutilitarian importance of objects in everyday life, as well as how products and materials become bound with emotional resonance or acquire different meanings from different contexts or points of view. Dichter shows that success depends on the satisfaction of desires and a movement beyond the ethic of work and saving. Arguing that in an increasingly technological world, progress and social harmony are materially based, he advocates a morality of the good life in which prosperity and leisure lead to greater human self-assurance in the face of change.

First published in 1960, The Strategy of Desire is especially timely in the age of the Internet and ever-increasing effect of sophisticated computer technology on consumer culture.

How To Be Insightful - Unlocking the Superpower that drives Innovation (Paperback): Sam Knowles How To Be Insightful - Unlocking the Superpower that drives Innovation (Paperback)
Sam Knowles
R1,000 Discovery Miles 10 000 Ships in 9 - 15 working days

How do we advance? As individuals, families, and businesses? As societies, nations, and a species? In a world where it's said there is nothing new under the sun, we humans are remarkably resourceful at creating new things. The key to innovation is understanding, but not just by using facts, data, and casual observations. Progress demands the profound and useful understanding of a person or a thing, a situation or an issue. And profound and useful understanding that truly effects change is that most elusive of phenomena: insight. How To Be Insightful provides a novel and deeply practical framework that anyone can use to generate more powerful and impactful insights from the increasing volumes of data we all face every day, whatever we do. The framework - the STEP Prism of Insight - has been developed through decades of both practice and training, and the book includes many exercises designed to help strengthen and develop readers' insight muscles. The book explains the history, psychology, and neuroscience of insight and includes snapshots of insight from international experts in many different fields - psychology and neuroscience, music and acting, forensic science and market research.

Social Communication in Advertising - Consumption in the Mediated Marketplace (Hardcover, 4th edition): William Leiss, Stephen... Social Communication in Advertising - Consumption in the Mediated Marketplace (Hardcover, 4th edition)
William Leiss, Stephen Kline, Sut Jhally, Kyle Asquith, Jackie Botterill
R4,102 Discovery Miles 41 020 Ships in 12 - 17 working days

Newly updated for the digital era, this classic textbook provides a comprehensive historical study of advertising and its function within contemporary society by tracing advertising's influence throughout different media and cultural periods, from early magazines through to social media. With several new chapters on the rise of the Internet, mobile, and social media, this fourth edition offers new insights into the role of Google, Facebook, Snapchat, and YouTube as both media and advertising companies, as well as examining the role of brand culture in the 21st century.

Understanding Consumer Decision Making - The Means-end Approach To Marketing and Advertising Strategy (Hardcover): Thomas J.... Understanding Consumer Decision Making - The Means-end Approach To Marketing and Advertising Strategy (Hardcover)
Thomas J. Reynolds, Jerry C Olson
R3,951 Discovery Miles 39 510 Ships in 12 - 17 working days

The goal of this book is to help business managers and academic researchers understand the means-end perspective and the methods by which it is used, and to demonstrate how to use the means-end approach to develop better marketing and advertising strategy. The authors discuss methodological issues regarding interviewing and coding, present applications of the means-end approach to marketing and advertising problems, and describe the conceptual foundations of the means-end approach.
This book is of interest to academic researchers in marketing and related fields, graduate students in business, marketing research professionals, and business managers. It is intended as a reference book containing ideas about the means-end approach and its applications.

Communicating Clearly about Science and Medicine - Making Data Presentations as Simple as Possible ... But No Simpler... Communicating Clearly about Science and Medicine - Making Data Presentations as Simple as Possible ... But No Simpler (Hardcover)
John Clare
R5,233 Discovery Miles 52 330 Ships in 12 - 17 working days

Scientific communication is challenging. The subject matter is complex and often requires a certain level of knowledge to understand it correctly; describing hazard ratios, interpreting Kaplan Meier curves and explaining confounding factors is different from talking about a new car or clothing range. Processes, for example in clinical trials, are laborious and tedious and knowing how much of the detail to include and exclude requires judgement. Conclusions are rarely clear cut making communicating statistical risk and probability tough, especially to non-statisticians and non-scientists such as journalists. Communicating Clearly about Science and Medicine looks at these and many more challenges, then introduces powerful techniques for overcoming them. It will help you develop and deliver impactful presentations on medical and scientific data and tell a clear, compelling story based on your research findings. It will show you how to develop clear messages and themes, while adhering to the advice attributed to Einstein: 'Make things as simple as possible...but no simpler.' John Clare illustrates how to communicate clearly the risks and benefits contained in a complex data set, and balance the hope and the hype. He explains how to avoid the 'miracle cure' or 'killer drug' headlines which are so common and teaches you how to combine the accuracy of peer-to-peer reviewed science with the narrative skills of journalism.

Advertising and Consumer Citizenship - Gender, Images and Rights (Paperback): Anne M. Cronin Advertising and Consumer Citizenship - Gender, Images and Rights (Paperback)
Anne M. Cronin
R1,520 Discovery Miles 15 200 Ships in 12 - 17 working days


It is commonly accepted that we live in a society increasingly dominated by consumerism, where what we are is expressed by what we buy, and that advertising is one of the primary means through which we absorb these meanings. In this exciting and provocative study, Anne Cronin uses a close analysis of a variety of print advertising to highlight gender's organising function in the contemporary culture of the image and to explore the articulation between the sexed, classed and racialised construction of the consumer which advertising creates and the figure of the citizen produced by contemporary political discourses of identity and belonging across Europe.
This book will be essential reading for all students of consumption, media and the new politics of citizenship.

Advertising and Consumer Citizenship - Gender, Images and Rights (Hardcover): Anne M. Cronin Advertising and Consumer Citizenship - Gender, Images and Rights (Hardcover)
Anne M. Cronin
R4,342 Discovery Miles 43 420 Ships in 12 - 17 working days


Contents:
Introduction 1. The Individual, the Citizen and the Consumer 2. Advertising Knowledges 3. Advertising, Texts and Textual Strategies 4. Branding Vision: Advertising, Time and Privilege 5. Female Visions: Advertising, Women and Narrative 6. Visual Epistemologies and New Consumer Rights

Sports Marketing - A Strategic Perspective (Paperback, 6th edition): Matthew D. Shank, Mark R. Lyberger Sports Marketing - A Strategic Perspective (Paperback, 6th edition)
Matthew D. Shank, Mark R. Lyberger
R1,035 R949 Discovery Miles 9 490 Save R86 (8%) Ships in 5 - 10 working days

* Strategic approach - from goal-setting and planning to implementation and control * Depth and breadth - substantial enough for any undergraduate or graduate course * Cutting-edge - completely new cases and examples, and new material on e-marketing and technology

The Pilgrimage to Compostela in the Middle Ages - A Book of Essays (Paperback): Linda Kay Davidson, Maryjane Dunn The Pilgrimage to Compostela in the Middle Ages - A Book of Essays (Paperback)
Linda Kay Davidson, Maryjane Dunn
R1,180 Discovery Miles 11 800 Ships in 12 - 17 working days


The first casebook in English on the phenomenon that sent Europe walking in the Middle Ages on the arduous road to Santiago de Compostela, the legendary burial place of St James. Among other themes the book examines the huge literature base on the pilgrimage, the music it inspired and how the World Wide Web can now give us the virtual reality of the pilgrimage in words, sounds and images.

The Consumerist Manifesto - Advertising in Postmodern Times (Hardcover): Martin P. Davidson The Consumerist Manifesto - Advertising in Postmodern Times (Hardcover)
Martin P. Davidson
R5,236 Discovery Miles 52 360 Ships in 12 - 17 working days

Advertising is no longer on the defensive. It has survived the snobbery of the 50s, the conspiracy theories of the 60s and the semiology of the 70s to be embraced and apotheosised by the 80s. The Consumerist Manifesto is the first book to examine the advertising process from within the agency itself, and from the wider perspective of advertising's dual relationship as both consumer and object, with contemporary cultural theory. Martin Davidson follows the creation of successful campaigns and explores how advertising has succeeded in setting the tone for even larger aspects of our material and personal lives. With the impact of postmodernism and popular culture, and the subsequent collapse of the old anti-advertising critique, the books reveals how advertising came to be embraced as the idiom of the enterprise culture, and how it became central to the decades assault on traditional notions of political and cultural value. Martin Davidson explores the wider implications of advertising's dominance for cultural theory, art, anthropology and language. Finally, Martin Davidson asks how this new critique will have to develop if the industry's new credibility is to be maintained.

HyperThinking - Creating a New Mindset for the Age of Networks (Hardcover): Philip Weiss HyperThinking - Creating a New Mindset for the Age of Networks (Hardcover)
Philip Weiss
R5,232 Discovery Miles 52 320 Ships in 12 - 17 working days

Hyperthinking is predicated on the assumption that the single most important skill required to help you and your organization thrive in the age of perpetual change, digital communications and networks is the mind-set of individuals. This includes your values, your ability to learn and ability to adapt to change. After 14 years of experience with leading global companies, author Philip Weiss has developed an approach that pulls together the ingredients needed for the modern executive to both adapt and thrive in this new age. The Hyperthinking model has been developed and tested on teams, clients and the author's networks with great success. The book explains how Hyperthinking can apply to different facets of our lives, starting from our personal experience and our role in society and shows how to adapt better to the new business world. Hyperthinking is a set of values and tools that, used in combination, enable individuals to embrace change develop their creativity and effectively engage in the digital age. It has been tested by a variety of business executives and helped them to understand change, as well as overcome fear or resistance to technology. Philip Weiss offers the perfect antidote to information overload; a wonderful blueprint for personal and organizational innovation; and a set of perspectives to help us all make sense of a fast-changing business environment. Read it and start Hyperthinking!

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