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Books > Business & Economics > Business & management > Sales & marketing > Advertising

Are You Ready for the Yes? - How to Prep Your Personal Brand for Lucrative Opportunities (Hardcover): Audria Richmond Are You Ready for the Yes? - How to Prep Your Personal Brand for Lucrative Opportunities (Hardcover)
Audria Richmond
R686 R615 Discovery Miles 6 150 Save R71 (10%) Ships in 18 - 22 working days
The LinkedIn Lead Gen System - The Secret Lead Gen System to Attract a Steady Stream of Highly Qualified B2B Leads on LinkedIn... The LinkedIn Lead Gen System - The Secret Lead Gen System to Attract a Steady Stream of Highly Qualified B2B Leads on LinkedIn - That Are EAGER to Talk to You (Paperback)
Raza Imam
R392 Discovery Miles 3 920 Ships in 18 - 22 working days
Think like a Brand, Not a Bank - 5 Practical Strategies to Unlock Innovation, Connect with Customers, and Grow (Hardcover):... Think like a Brand, Not a Bank - 5 Practical Strategies to Unlock Innovation, Connect with Customers, and Grow (Hardcover)
Allison Netzer, Liz High
R570 R524 Discovery Miles 5 240 Save R46 (8%) Ships in 18 - 22 working days
Motivating Millennials - How to Recognize, Recruit and Retain the Next Generation of Leaders (Hardcover): Ryan Avery, James... Motivating Millennials - How to Recognize, Recruit and Retain the Next Generation of Leaders (Hardcover)
Ryan Avery, James Goodnow
R492 Discovery Miles 4 920 Ships in 18 - 22 working days
Mental Models - 30 Thinking Tools that Separate the Average From the Exceptional. Improved Decision-Making, Logical Analysis,... Mental Models - 30 Thinking Tools that Separate the Average From the Exceptional. Improved Decision-Making, Logical Analysis, and Problem-Solving. (Hardcover)
Peter Hollins
R715 Discovery Miles 7 150 Ships in 18 - 22 working days
Improving University Reputation Through Academic Digital Branding (Hardcover): Ariana Daniela del Pino Improving University Reputation Through Academic Digital Branding (Hardcover)
Ariana Daniela del Pino
R5,124 Discovery Miles 51 240 Ships in 18 - 22 working days

As higher education institutions adapt to an increasingly digital world, it is imperative that they adopt technological techniques that allow them to establish a digital presence. Academic e-branding involves managing a university's brand and image to promote and build the reputation of the institution, especially in regards to its student and faculty research and achievements. Without a solid digital presence, higher education institutions may struggle to remain competitive. Improving University Reputation Through Academic Digital Branding is a critical scholarly publication that explores digital branding and its role in establishing the reputation of academic institutions and programs. Featuring a range of topics including digital visibility, social media, and inclusive education, this book is ideal for higher education boards, brand managers, university and college marketers, researchers, academicians, practitioners, administrators, and students.

The New Ad Media Reality - Electronic Over Print (Hardcover): Barton C. White The New Ad Media Reality - Electronic Over Print (Hardcover)
Barton C. White
R2,812 R2,546 Discovery Miles 25 460 Save R266 (9%) Ships in 10 - 15 working days

Micromanaging the advertising budget for the least amount of total waste will be mandatory in the overly competitive environment of the 1990s. Such an approach can only be successful if the advertiser turns to the electronic media as the major source for advertising and promotion. Here, White examines the historical factors leading to print (newspaper) dominance in our advertising-oriented culture and explains why these assumptions are no longer valid in the electronic media world of the 1990s. Using behavioral psychology as it applies to learning and consumer behavior, White shows how radio and television are able to franchise the minds of potential consumers.

White helps advertising managers and businesspeople come to grips with the paradigm shift in thinking from print to electronic media advertising. This book will help all businesspeople and advertising managers understand why the electronic media must be the major player in all business advertising in order to maximize return on advertising investment and why the newspaper must be deemphasized in the complex matrix of the media mix. Readers will come to understand how all advertising works, how small the number of potential consumers for any product or service actually is, and how these factors impact on media decisions. All advertising is not equal and understanding the differences may mean either success or failure in the competitive retail environment of the 1990s.

The Education of an Adman (Hardcover): Bob Burriesci The Education of an Adman (Hardcover)
Bob Burriesci
R504 Discovery Miles 5 040 Ships in 10 - 15 working days
Sell Your Crafts Online 2022 - The Best Guide to Selling on Etsy, Amazon, Facebook, Instagram, Pinterest, eBay, Shopify, and... Sell Your Crafts Online 2022 - The Best Guide to Selling on Etsy, Amazon, Facebook, Instagram, Pinterest, eBay, Shopify, and More (Hardcover)
The Books of Pamex
R917 R796 Discovery Miles 7 960 Save R121 (13%) Ships in 18 - 22 working days
Social Media Marketing 2020 - A Guide to Brand Building Using Instagram, YouTube, Facebook, Twitter, and Snapchat, Including... Social Media Marketing 2020 - A Guide to Brand Building Using Instagram, YouTube, Facebook, Twitter, and Snapchat, Including Specific Advice on Personal Branding for Beginners (Hardcover)
Chase Barlow
R793 R696 Discovery Miles 6 960 Save R97 (12%) Ships in 18 - 22 working days
Measuring the Effectiveness of Image and Linkage Advertising - The Nitty-Gritty of Maxi-Marketing (Hardcover): Arch Woodside Measuring the Effectiveness of Image and Linkage Advertising - The Nitty-Gritty of Maxi-Marketing (Hardcover)
Arch Woodside
R2,808 R2,542 Discovery Miles 25 420 Save R266 (9%) Ships in 10 - 15 working days

Dr. Woodside picks up where other books on maxi-marketing leave off, to prove that the effectiveness of image and linkage advertising "can" be measured, and to show advertising professionals how to do it. Readable and in detail, with carefully culled examples that go beyond simple case studies, Dr. Woodside provides a 20-step process model of how low and high involvement advertising work, and shows how to use top-of-mind-awareness measures and benefit-to-brand retrieval to assess advertising impact. His book also covers the details of evaluating the effectiveness of competing advertising media and ways to do useful advertising-to-sales conversion studies, within budget and in a timely manner. Well illustrated with tables and figures, and drawing upon important practical and academic research, Dr. Woodside's book will be essential reading for advertising, marketing, and sales executives and their colleagues in the academic community.

Dr. Woodside leads off with his 20-step process model and review of the scientific and applied literature to show how advertising works. He answers the question of why top-of-mind awareness measures of advertising effectiveness are so valuable, and then uses detailed, numerical examples to illustrate the powerful tool of benefit-to-brand retrieval. He links profit-and-loss analysis to a linkage advertising monitoring program, then discusses the net profit impact of each advertisement in each medium. His report of a field study demonstrates that net profit is the big difference between image and linkage advertising. From there he moves to the long interview and its application to voice-of-the customer research, ways to value different customer segments, and how to monitor linkage advertising fulfillment strategies. Dr. Woodside's book will be an important contribution to our understanding of how advertising is done, and how it can be done better.

Advertising Self-Regulation and Outside Participation - A Multinational Comparison (Hardcover): Jean J. Boddewyn Advertising Self-Regulation and Outside Participation - A Multinational Comparison (Hardcover)
Jean J. Boddewyn
R2,820 R2,554 Discovery Miles 25 540 Save R266 (9%) Ships in 10 - 15 working days

Boddewyn's book provides a rare insight into how advertising self-regulatory bodies really work--with or without outsiders. Many other studies have lauded self-regulation or dismissed it preemptorily, but this book focuses on its logic, limits, and ultimate contributions to the societal control of advertising. It shows how outsiders--where available and willing to participate--contribute to its functioning while the advertising industry remains in control of the standards applied by self-regulatory bodies. Practitioners, consumerists, and policy-makers should greatly benefit from reading this multinational comparison of a dozen countries with very different economic and legal environments.

"Sylvan M. Barnet, Jr., Chairman, Advisory Council, International Advertising Association"

It is generally recognized that the development and application of voluntary industry standards is a necessary complement to governmental regulation of advertising. With the expansion of advertising opportunities, however, the tasks of self-regulation have grown, along with doubts as to the industry's ability--or willingness--to enforce appropriate ethical guidelines. In attempt to resolve this situation, self-regulatory bodies increasingly invite the participation of non-industry members, especially where consumer protection is at issue. The first broadly based, comparative study of advertising self-regulation, this book explores the global implications of recent trends through detailed analyses of self-regulation in Europe, Asia, and the Western Hemisphere.

Market Mediations - Semiotic Investigations on Consumers, Objects and Brands (Hardcover): B. Heilbrunn Market Mediations - Semiotic Investigations on Consumers, Objects and Brands (Hardcover)
B. Heilbrunn
R3,591 Discovery Miles 35 910 Ships in 18 - 22 working days

Market Mediations offers a fresh way to look at consumption practices, design and branding issues through analysis based on the French and European intellectual tradition. To account for this vast system of objects and brands, the book draws on the generative trajectory of meaning stemming from the structural semiotics of Greimas obedience.

Brand Naming - The Complete Guide to Creating a Name for Your Company, Product, or Service (Hardcover): Rob Meyerson Brand Naming - The Complete Guide to Creating a Name for Your Company, Product, or Service (Hardcover)
Rob Meyerson
R762 Discovery Miles 7 620 Ships in 18 - 22 working days
Shopper Marketing and Digital Media - Simplifying Your Digital Media Plans with the Six Pillars Approach (Hardcover): F M Dade Shopper Marketing and Digital Media - Simplifying Your Digital Media Plans with the Six Pillars Approach (Hardcover)
F M Dade
R535 R500 Discovery Miles 5 000 Save R35 (7%) Ships in 18 - 22 working days
NonProfit NonMarketing (Hardcover): Mark Mathis NonProfit NonMarketing (Hardcover)
Mark Mathis
R728 Discovery Miles 7 280 Ships in 18 - 22 working days

Just because you are a nonprofit does not mean that you can ignore marketing. Marketing impacts every aspect of your organization from your fundraising and friend-raising to your community credibility and relevancy. This book provides you with the fuel to quick-start your marketing efforts-public relations, golf outings, advertising, guerilla marketing techniques, Web sites and so much more. So before you hire another marketing director you need to read Nonprofit NonMarketing. In short order this book will have you creating a brand image that is sure to propel your organization for years to come.

Marketing Semiotics - Signs, Strategies, and Brand Value (Hardcover): Laura R. Oswald Marketing Semiotics - Signs, Strategies, and Brand Value (Hardcover)
Laura R. Oswald
R3,097 Discovery Miles 30 970 Ships in 10 - 15 working days

Everyday consumers buy into the concept of brands and their associated meanings--the perception of quality, a symbolic relationship, a vicarious experience, or even a sense of identity. Marketing Semiotics suggests that the extent to which consumers recognize, internalize, and relate to brand meanings is not only an academic question. These meanings contribute to "brand equity," the financial value of intangible brand benefits that exceed the use value of goods, and impacts upon a firm's financial performance. Therefore, the management of brand equity demands first and foremost the management of brand meanings, or semiotics.
The book uses structural semiotics, a discipline that extends the laws of structural linguistics to the analysis of verbal, visual, and spatial sign systems, to shed light on the cultural codes and discourse of brands. It proposes that semiotic research should form the cornerstone of brand equity management, since brands rely so heavily on sign systems that contribute to profitability by distinguishing brands from simple commodities, from competitors, and engaging consumers in the brand world.
The book includes dozens of global business cases where semiotics has been used to refocus, reposition, or extend the brand to new products, customers, and markets. Drawing upon twenty years of academic and consulting experience, the book provides actionable direction for steering brands through technological and cultural change, differentiating brands in the competitive environment, and counteracting the natural depletion of brand meaning over time.

Handbook of Research on Driving Industrial Competitiveness With Innovative Design Principles (Hardcover): Luis Farinha Handbook of Research on Driving Industrial Competitiveness With Innovative Design Principles (Hardcover)
Luis Farinha
R7,478 Discovery Miles 74 780 Ships in 18 - 22 working days

Industry and academia should capture significant value through adopting design-led innovation to improve opportunities for success. Skills and capabilities should serve as a basis for adopting new breakthroughs in design-driven innovation. The development of an infrastructure and centers of excellence with the capacity to respond to new market needs, combined with enhanced networking capabilities, will allow companies to be more innovative and competitive. Driving Industrial Competitiveness With Innovative Design Principles is an essential publication that focuses on the relationship between innovation and competitiveness in business. Featuring coverage on a broad range of topics including open innovation, business incubators, and competitiveness dynamics, this book is ideally designed for entrepreneurs, government officials, executives, managers, investors, policymakers, researchers, academicians, and students interested in furthering their knowledge of pertinent topics on product design and commercialization, new models for academia-industry partnerships, and regional entrepreneurial ecosystems based on design principles.

Advertising Strategy - A Communication Theory Approach (Hardcover): Larry Percy, John Rossiter Advertising Strategy - A Communication Theory Approach (Hardcover)
Larry Percy, John Rossiter
R2,812 R2,546 Discovery Miles 25 460 Save R266 (9%) Ships in 10 - 15 working days
Consuming Reality - The Commercialization of Factual Entertainment (Hardcover): J. Deery Consuming Reality - The Commercialization of Factual Entertainment (Hardcover)
J. Deery
R1,402 Discovery Miles 14 020 Ships in 18 - 22 working days

Consuming Reality examines TV's response to the increasing pressure to brand content in a post-advertising era. June Deery's comprehensive analysis of the commercial practices found in popular reality programming reveals links to larger trends such as the sentimental dissemination of capitalist and nationalist ideologies, the professionalization of social relationships (including conceptions of self), and the mainstreaming of PR techniques in everyday life. Examining topics such as reality formats as pseudo-events, product placement, donorship, TV-web branding, making over homes/bodies as properties, consumer identity and pathology, Disney, and the American Dream, this book engages in a comprehensive examination of RTV's advertising and promotional strategies, as well as the commodification of viewers, of TV participants, of ideologies, dreams, and ideas.

Marketing Rebellion - The Most Human Company Wins (Hardcover): Mark W. Schaefer Marketing Rebellion - The Most Human Company Wins (Hardcover)
Mark W. Schaefer
R662 R601 Discovery Miles 6 010 Save R61 (9%) Ships in 18 - 22 working days
Advances in Advertising Research (Vol. III) - Current Insights and Future Trends (Hardcover, 2012 ed.): Tobias Langner,... Advances in Advertising Research (Vol. III) - Current Insights and Future Trends (Hardcover, 2012 ed.)
Tobias Langner, Shintaro Okazaki, Martin Eisend
R1,454 Discovery Miles 14 540 Ships in 18 - 22 working days

Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th International Conference on Research in Advertising (ICORIA) which was held in Berlin (Germany) in June 2011. In the face of an ever increasing number of products and services, as well as an increasingly cluttered media environment, advertising research is confronted with multiple challenges. Against this background, Advances in Advertising Research (Vol. 3) is gaining significance in advancing, promoting, disseminating, and stimulating high quality advertising research. This book provides state-of-the-art research in international advertising with twenty-nine articles by renowned advertising and communication scholars from the worldwide ICORIA network."

From Dust to Diamonds - How Small Entrepreneurs Can Grow and Prosper in Any Economy (Hardcover): David Oreck From Dust to Diamonds - How Small Entrepreneurs Can Grow and Prosper in Any Economy (Hardcover)
David Oreck
R670 Discovery Miles 6 700 Ships in 10 - 15 working days

Stop Discounting Start Selling For more than seven decades, David Oreck has been successfully marketing products to the American consumer. He took his little startup vacuum company and turned it into a household name and not by relying on big advertising or slick sales pitches. He understood that the customer does not want to be 'sold'; they want value Just like many small business people today, Oreck started his company on a shoestring and a dream but to compete with the national brands and big corporations, he had to get creative. This meant taking his product directly to consumers and bypassing the middlemen. Success was not easy and there were many challenges that could have suffocated his small company - but his persistence and marketing prowess kept the company going - and growing. It is easy to think that times have changed, but the truth is the consumer hasn't and once you really understand your customer you have the key that will solidify your place in the market. This is good news for all the little companies that may be wondering how they could ever compete with the bog box retailers of the world. Through unconventional wisdom that flies in the face of conventional marketing notions, Oreck explains how today's entrepreneur can create their own profitable niche in a very crowded market - no matter the economy. This specific time-tested knowledge can be the key to your business becoming profitable or falling by the wayside this year and offers more than 70 years of priceless real world marketing experience. Don't miss your chance to learn from one of the masters of business

Ogilvy on Advertising (Paperback): David Ogilvy Ogilvy on Advertising (Paperback)
David Ogilvy
R345 R308 Discovery Miles 3 080 Save R37 (11%) Ships in 5 - 10 working days

David Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how to sell anything. 'The most sought-after wizard in the advertising business.' Times Magazine From the most successful advertising executive of all time comes the definitve guide to the art of any sale. Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, Ogilvy on Advertising looks at what sells, what doesn't and why. And, in doing so, he teaches what you can do to sell the most brilliant item of all... yourself. From a titan of not just the advertising industry, but the business world, this book is David Ogilvy's final word on what you're doing wrong in any pitch and how you can finally fix it.

Google Adwords 2022 - A Beginner's Guide to BOOST YOUR BUSINESS Use Google Analytics, SEO Optimization, YouTube and Ads.... Google Adwords 2022 - A Beginner's Guide to BOOST YOUR BUSINESS Use Google Analytics, SEO Optimization, YouTube and Ads. (Hardcover)
Anglona's Books
R893 R777 Discovery Miles 7 770 Save R116 (13%) Ships in 18 - 22 working days
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