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Books > Business & Economics > Business & management > Sales & marketing > Advertising
How did the advertisers of the past sell magnetic corsets, carbolic
smoke balls or even the first televisions? Which celebrities
endorsed products? How did innovations in printing techniques and
packaging design play a part in the evolution of advertising? And
what can these items tell us about transport, war, politics and
even the royal family? 'Vintage Advertising: An A to Z' takes a
fresh look at historical advertising through a series of thematic
and chronological juxtapositions. Richly illustrated from the John
Johnson Collection of Printed Ephemera at the Bodleian Library,
this book features a range of topics from Art to Zeitgeist,
showcasing how nineteenth- and early twentieth-century
advertisements often capture the spirit of their age and can be
rich repositories of information about our past.
Place branding has made it possible for international destinations
to be able to compete within the global economy. Through the
promotion of different cities, natural beauty, and local culture or
heritage, many regions have been able to increase their revenue and
international appeal by attracting tourists and investments. Global
Place Branding Campaigns across Cities, Regions, and Nations
provides international insights into marketing strategies and
techniques being employed to promote global tourism,
competitiveness, and exploration. Featuring case studies and
emergent research on place branding, as well as issues and
challenges faced by destinations around the world, this book is
ideally suited for professionals, researchers, policy makers,
practitioners, and students.
The ubiquity of technology in modern society has opened new
opportunities for businesses to employ marketing strategies.
Through digital media, new forms of advertisement creativity can be
explored. Narrative Advertising Models and Conceptualization in the
Digital Age is a pivotal reference source that features the latest
scholarly perspectives on the implementation of narration and
storytelling in contemporary advertising. Including a range of
topics such as digital games, viral advertising, and interactive
media, this book is an ideal publication for business managers,
researchers, academics, graduate students, and professionals
interested in the enhancement of advertising strategies.
The Magic of Selling was created to assist those who may be
considering, or who are just beginning, a career in sales. The
ideas and concepts in this book will shorten your learning curve
and give you a head start to a successful and rewarding career. Dan
Hollis has spent close to three decades as a successful sales
person and his insider tips and secrets will help any sales person
achieve bigger and better sales no matter if they just started
their career or have been selling for years. "I was very impressed
with Dan's book and CD. He is obviously someone who knows about
selling and knows how to teach it. He has distilled some great
wisdom. I wish him the best of luck with The Magic of Selling."
Roger Dawson - Author ofSecrets of Power Negotiating
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