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Books > Business & Economics > Business & management > Sales & marketing > Advertising
Ideal for preparing students for careers in advertising, media
planning, communication, and marketing and for practitioners who
need a brush-up on latest trends. Contemporary and up to date,
written by an author who both works in the industry and teaches the
subject. Accompanied by useful online resources such as a sample
worksheets to practice planning scnarios, lecture slides, and test
questions.
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R5,389
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