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Books > Business & Economics > Business & management > Sales & marketing > Advertising

Recent Developments in the Economics of Advertising (Hardcover): Simon P. Anderson Recent Developments in the Economics of Advertising (Hardcover)
Simon P. Anderson
R8,992 Discovery Miles 89 920 Ships in 12 - 17 working days

The research review discusses important papers in the Economics of Advertising since the Millennium. It covers embellishments of established theories, newer theories, and empirical testing of both. Topics include informative, persuasive, and comparative advertising, content analysis, targeting, information congestion, signalling, and information disclosure. Scholars of marketing and economics will find here both a back-drop and recent advances.

Motivating SMEs to Cooperate and Internationalize - A Dynamic Perspective (Hardcover): George Tesar, Zsuzsanna Vincze Motivating SMEs to Cooperate and Internationalize - A Dynamic Perspective (Hardcover)
George Tesar, Zsuzsanna Vincze
R3,926 Discovery Miles 39 260 Ships in 12 - 17 working days

Interest in generally expanding the understanding of small and medium-sized enterprises, especially understanding their strategies and operations to enter international markets, is growing rapidly among researchers and academics globally. Government officials, regional and economic specialists, and international trade advisers are directly involved in assisting small and medium-sized enterprises in developing their international marketing expertise. Motivating SMEs to Cooperate and Internationalize consists of research studies, cases, and experiences obtained by researchers and academics from managers of small and medium-sized enterprises in Northern Europe as they worked closely with managers on issues and problems leading to internationalization of enterprises. This book will map not only the attempts of small and medium-sized enterprises in Northern Europe to enter foreign markets, but also to understand how researchers and academics can help small and medium-sized Northern European enterprisers achieve their objectives. This compilation of approaches, perspectives, and experiences will serve as a resource tool for researchers and academics active in international management training programs worldwide and help illustrate how to close the gap between publishing results of their findings and efforts to disseminate their findings among managers of small and medium-sized enterprises in their domains. This book is the first attempt to integrate results of research studies and practices as an illustration of how knowledge of small and medium-sized enterprises has evolved since the 1980s with the contributions of individual researchers and academics in Northern Europe. It will be of relevance to academics and researchers interested in working closely with small and medium-sized enterprises to meet their goals in entering international markets.

Consumer Society and Ecological Crisis (Hardcover): Leslie M. Meier Consumer Society and Ecological Crisis (Hardcover)
Leslie M. Meier
R1,384 Discovery Miles 13 840 Ships in 9 - 15 working days

Consumer Society and Ecological Crisis advances a critique of consumer capitalism and its role in driving environmental degradation and climate crisis, placing a spotlight on how marketing and distribution activities help maintain unsustainable levels of consumption. Rather than focusing on the most visible sites of promotional communication, Meier examines less conspicuous facets of marketing and logistics in distinct chapters on plastic packaging, e-commerce, and sustainability pledges in the fossil fuel sector. These three main chapters each explore links between ecological crisis and consumer capitalism, drawing on critical theory and Marxist thought. The topics of consumer convenience, speed, and economic growth - and the role of fossil fuels as guarantor of these logics of consumer society - unite the critical analysis. Situated in the field of media and communication studies and adopting an interdisciplinary approach, this book will be of interest to academics, researchers, and students in the areas of media and communication studies, cultural studies, sociology, geography, philosophy, political science, and advertising.

Narrating Sustainability through Storytelling (Paperback): Daniel Fischer, Sonja Fucker, Hanna Selm, Anna Sundermann Narrating Sustainability through Storytelling (Paperback)
Daniel Fischer, Sonja Fucker, Hanna Selm, Anna Sundermann
R1,117 Discovery Miles 11 170 Ships in 9 - 15 working days

Stories and narratives are powerful tools for explaining the world around us. This book explores storytelling as a way of engaging audiences with sustainable development issues and reflects on the opportunities and limitations of storytelling for sustainability as an innovative approach to sustainability communication. Bringing together voices and perspectives from research and practice, this volume explores the ways in which storytelling can support change toward sustainability. Unlike other anthologies, the book first provides a sound scientific basis by unfolding the storytelling approach and presenting empirical studies on its impact on effects. It clarifies important terms and presents recent findings on the impact of storytelling on sustainability from an extensive 3-year research project on this question. The second part shows how storytelling can be used in different fields of practice to communicate sustainability in more engaging and effective ways. Here, the main focus is on not only case-based accounts of positive change, but also tensions, arising from the application of storytelling for sustainability in journalism, higher education, corporate communication, or science communication. Combining theory with practical examples, this innovative book will be a great resource for students and scholars of environmental communication and sustainable development, as well as professionals working in related fields.

Content Strategy - A How-to Guide (Paperback): Guiseppe Getto, Jack T. Labriola, Sheryl Ruszkiewicz Content Strategy - A How-to Guide (Paperback)
Guiseppe Getto, Jack T. Labriola, Sheryl Ruszkiewicz
R1,070 Discovery Miles 10 700 Ships in 9 - 15 working days

-A comprehensive text for students and professionals on an essential and emerging area of knowledge and skills for today's technical communication professions -Covers a growing area of focus for the field of technical communication, with relevance to digital marketing, social media publishing, and other professional fields -The first core textbook in this area designed to cover a full range of content strategy skills and practices

All-American Ads of the 60s (English, French, German, Hardcover, Multilingual edition): Steven Heller All-American Ads of the 60s (English, French, German, Hardcover, Multilingual edition)
Steven Heller; Edited by Jim Heimann
R1,049 R872 Discovery Miles 8 720 Save R177 (17%) Ships in 9 - 15 working days

With the consumerist euphoria of the fifties still going strong and the race to the moon at its height, the mood of advertising in the sixties was cheerful, optimistic, and at times, revolutionary. The decade's ads touted perceived progress-such as tang and instant omelets - "just add water"-while striving to reinforce good old American values. Stars like Sean Connery, Woody Allen, Salvador Dali, and Sammy Davis Jr. endorsed everything from bourbon to handmade suits in an attempt by Madison Avenue to urge Americans to open their wallets and participate in one giant consumer binge. Social change at the end of the era brought psychedelic swirls and liberated women and minorities to a newly conscious public. Keep an eye out for some of the more surprising and controversial ads-such as Tupperware billing its storage container as a "wifesaver." From forgotten cars, to cigarettes to food and much more, this colorful collection of print ads explores the wide, wonderful world of 60s Americana.

Explorations in Critical Studies of Advertising (Hardcover): James F. Hamilton, Robert Bodle, Ezequiel Korin Explorations in Critical Studies of Advertising (Hardcover)
James F. Hamilton, Robert Bodle, Ezequiel Korin
R4,220 Discovery Miles 42 200 Ships in 12 - 17 working days

This volume provides a thoughtful and wide-ranging exploration of approaches to the critical study of advertising. Current and impending practices of advertising have in many ways exceeded the grasp of traditional modes of critique, due at least in part to their being formulated in very different historical conditions. To begin to address this lag, this edited collection explores through critical discussion and application a variety of critical approaches to advertising. Authors address a variety of concrete examples in their chapters, drawing on existing research while presenting new findings where relevant. In order to maintain the relevance of this collection past this particular historical moment, however, chapters do not simply report on empirical work, but develop a theoretical argument.

Nice is Not a Biscuit - How to Build a World-Class Business by Doing the Right Thing (Paperback): Peter Mead Nice is Not a Biscuit - How to Build a World-Class Business by Doing the Right Thing (Paperback)
Peter Mead
R246 R213 Discovery Miles 2 130 Save R33 (13%) Ships in 12 - 17 working days

100 lessons from one of Britain's most successful businessmen You must know businesses or leaders that seem to have it all - loyalty and success in equal measure. Do you aspire to the same, but worry that 'nice guys finish last'? In Nice Is Not a Biscuit, Peter Mead reveals the secrets of his success, and distils a lifetime's thought about the right way to do business. His 100 entertaining lessons include: How to be a boss and a human being at the same time Why trust in your brand is so precious How to gain a share of both heads and hearts Nice is not patting people on the head. It's every person respecting every other person. Do that and you create a great business. It's a credo for life.

Pioneering African-American Women in the Advertising Business - Biographies of MAD Black WOMEN (Hardcover): Judy Davis Pioneering African-American Women in the Advertising Business - Biographies of MAD Black WOMEN (Hardcover)
Judy Davis
R4,360 Discovery Miles 43 600 Ships in 12 - 17 working days

Much has been written about the men and women who shaped the field of advertising, some of whom became legends in the industry. However, the contributions of African-American women to the advertising business have largely been omitted from these accounts. Yet, evidence reveals some trailblazing African-American women who launched their careers during the 1960s Mad Men era, and went on to achieve prominent careers. This unique book chronicles the nature and significance of these women's accomplishments, examines the opportunities and challenges they experienced and explores how they coped with the extensive inequities common in the advertising profession. Using a biographical narrative approach, this book examines the careers of these important African-American women who not only achieved managerial positions in major mainstream advertising agencies but also established successful agencies bearing their own names. Based on their words and memories, this study reveals experiences which are intriguing, triumphant, bittersweet and sometimes tragic. These women's stories comprise a vital part of the historical narrative on women and African-Americans in advertising and will be instructive not only to scholars of advertising and marketing history but to future generations of advertising professionals.

Implicative Marketing - For a Sustainable Economy (Paperback): Florence Touze Implicative Marketing - For a Sustainable Economy (Paperback)
Florence Touze
R615 Discovery Miles 6 150 Ships in 9 - 15 working days

This book is a manifesto for responsible marketing. Taking a critical look at marketing practices of the last 50 years, it explains why they have led to an ethical stalemate and sometimes even a business impasse. Exposed to such practices, consumers have grown tired of meaningless offers coupled with the destruction of value as prices are driven down. As a result, today's marketing professionals find themselves in the firing line of a combat focused on greater social responsibility and environmental sustainability. Thanks to new ways of understanding consumers and branding, this book suggests how such a challenge can be met. Through the presentation of experiences, studies and concrete cases, the reader gains a tangible, fresh perspective on marketing: a new global, responsible, creative and collaborative model that helps respect sustainable consumption. Implicative Marketing presents a paradigm shift, one that will be of considerable interest not just to academics and their students, but also to marketing practitioners.

All-American Ads of the 80s (English, French, German, Hardcover, Multilingual edition): Steven Heller All-American Ads of the 80s (English, French, German, Hardcover, Multilingual edition)
Steven Heller; Edited by Jim Heimann
R936 R758 Discovery Miles 7 580 Save R178 (19%) Ships in 9 - 15 working days

With the cold war ebbing, crime and inflation at record levels, and movie star-turned-President Ronald Reagan launching a Star Wars of his own, the 1980s did not seem likely to become one of the most outrageous, flamboyant, and prosperous decades of the 20th century. The "greed is good" mantra on Wall Street spawned the power-dressing, exercise-obsessed "Me Generation" of Yuppies. The art world enjoyed the influx of capital; computers and video games ruled in the office and at home; and the Rubik's cube craze swept the nation. Leg warmers were big, shoulder pads were bigger and hair was biggest of all. Whether your heart warms nostalgically at the memory of E.T. and marathon Trivial Pursuit sessions; if you think Ghostbusters and break dancing are totally awesome, this book's for you. To all those who still hear the echoes of "I want my MTV": All-American Ads of the 80s will leave you ready to reach out and touch someone. So just do it!

Frameworks for Market Strategy - European Edition (Paperback, European Ed): Noel Capon, Frank Go Frameworks for Market Strategy - European Edition (Paperback, European Ed)
Noel Capon, Frank Go
R3,077 Discovery Miles 30 770 Ships in 12 - 17 working days

Frameworks for Market Strategy helps students understand how to develop and implement a market strategy and how to manage the marketing process. Marketing activity is the source of insight on the market, customers, and competitors and lies at the core of leading and managing a business. To understand how marketing fits into the broader challenge of managing a business, Capon and Go address marketing management both at the business and functional levels. The book moves beyond merely presenting established procedures, processes, and practices and includes new material based on cutting-edge research to ensure students develop strong critical thinking and problem-solving skills for success. In this European edition, Capon and Go have retained the strong framework of the book, but have updated the cases, examples, and discussions to increase the book's relevance for students outside the USA. Key features include: * A strong strategic focus, teaching students how to analyze markets, customers, and competitors to plan, execute, and evaluate a winning market strategy * Practical examples from a range of contexts, allowing students to develop the skills necessary to work in for-profit, public, or non-profit firms * Emphasis on understanding the importance of working across organizational boundaries to align firm capabilities * Full chapters devoted to key topics, including brand management, digital marketing, marketing metrics, and ethical as well as social responsibilities * Focus on globalization with a chapter on regional and international marketing * Multiple choice, discussion, and essay questions at the end of each chapter Offering an online instructor's manual and a host of useful pedagogy - including videos, learning outcomes, opening cases, key ideas, exercises, discussion questions, a glossary, and more - this book will provide a solid foundation in marketing management, both for those who will work in marketing departments, and those who will become senior executives.

Driving Consumer Engagement in Social Media - Influencing Electronic Word of Mouth (Paperback): Anna Bianchi Driving Consumer Engagement in Social Media - Influencing Electronic Word of Mouth (Paperback)
Anna Bianchi
R1,203 Discovery Miles 12 030 Ships in 9 - 15 working days

Summarizing the extant research on marketing communications, social media and word of mouth, this book clarifies terms often incorrectly and interchangeably used by scholars and marketers and provides principles of effective marketing communications in social media for different brand types and in different geographic markets. Conversations among consumers on social media now have an unprecedented ability to shape attitudes toward people, products, services, brands and to influence buying decisions. Consequently, the digital era brings to the fore the importance of interpersonal relations and the power of personal recommendations. This book is the first to empirically investigate how the form and appeal of marketing communications in social networks influence electronic word of mouth, including an examination of brand type and geographic market. The author focuses on motivations and reveals why people exchange opinions about brands, products and services in the digital environment. The book summarizes the existing research on marketing communications, social media and word of mouth, provides a cutting-edge knowledge based on the analysis of the actual behavior of consumers and rules of effective marketing communications in social media. This research-based book is written for scholars and researchers within the fields of marketing and communication. It may also be of interest to a wider audience interested in understanding how to use social media to influence electronic word of mouth.

20th Century Classic Cars (English, French, German, Hardcover, Multilingual edition): Phil Patton 20th Century Classic Cars (English, French, German, Hardcover, Multilingual edition)
Phil Patton; Edited by Jim Heimann
R549 Discovery Miles 5 490 Ships in 12 - 17 working days

Time-travel through the Automobile Age with a collection that puts you in the driver's seat. 20th Century Classic Cars offers a lush visual history of the automobile, decade by decade, via 400-plus print advertisements from the Jim Heimann Collection. Using imagery culled from a century of auto advertising, this book traces the evolution of the auto from horseless carriage to rocket on wheels-and beyond. With an introduction and chapter text by former New York Times automotive writer Phil Patton, as well as an illustrated timeline, this volume highlights the technological innovations, major manufacturers and dealers, historical events, and influence of popular culture on car design. About the series Bibliotheca Universalis - Compact cultural companions celebrating the eclectic TASCHEN universe!

Essentials of Marketing - Theory and Practice for a Marketing Career (Paperback): David Brown, Alex Thompson Essentials of Marketing - Theory and Practice for a Marketing Career (Paperback)
David Brown, Alex Thompson
R1,514 Discovery Miles 15 140 Ships in 9 - 15 working days

* Designed as a core textbook for a broad range of essential Marketing courses and modules, with textbook pedagogy included throughout to aid understanding and cement learning. * Uniquely practical and applied in its approach with an emphasis on employability, with a 25,000-word running case study embedded within each chapter, which enables students to 'progress' through a 'marketing career' by applying their newly learned knowledge into realistic and modern context. * Unlike the competition in the area, this is a concise textbook, which is user-friendly for a wide, international readership.

Strategic Integrated Marketing Communications (Paperback, 4th edition): Larry Percy Strategic Integrated Marketing Communications (Paperback, 4th edition)
Larry Percy
R1,372 Discovery Miles 13 720 Ships in 9 - 15 working days

This book provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective Integrated Marketing Communications (IMC) programme. Throughout, attention is paid to balancing theory with practical application, how to successfully implement theory for effective communication. Step-by-step, knowledge and understanding builds through the book, starting by laying a foundation to provide context, looking at the role of IMC in building brands and strengthening companies. The book then considers what goes into developing and executing effective messages, and how to ensure that they are consistent and consistently delivered, regardless of media. A detailed, practical overview of the strategic planning process is provided, illustrated by numerous examples and cases, along with 'desktop' tools and worksheets for developing and implementing an IMC plan. The 4th edition of this classic textbook has been fully updated throughout, and includes: * Updated and expanded coverage of digital media, including issues relating to privacy and media strategy. * New sections on setting campaign budgets, brand architecture, target audience action objectives, social marketing communication, and such practices as gamification and experiential marketing. * Extended content on international advertising and shared cultural values. * The introduction of a channels-based typology of marketing communication. * Updated international examples and case studies throughout. A comprehensive and accessible guide to the steps of planning and developing an effective IMC campaign, this book should be core reading for students studying Integrated Marketing Communications, Strategic Communications, Principles of Advertising, Media Planning and Brand Management.

Storytelling in Luxury Fashion - Brands, Visual Cultures, and Technologies (Paperback): Amanda Sikarskie Storytelling in Luxury Fashion - Brands, Visual Cultures, and Technologies (Paperback)
Amanda Sikarskie
R1,240 Discovery Miles 12 400 Ships in 9 - 15 working days

This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing. With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering British, Chinese, French, Japanese, Indian, Italian, and Turkish brands, this truly global collection is the first book of its kind devoted solely to the emerging study of digital heritage storytelling. This method of reaching potential consumers and perpetuating brand identity is a hugely important factor in the marketing of luxury brands and has yet to be studied comprehensively. The book will be of interest to scholars working in fashion studies, fashion history, design history, design studies, digital humanities, and fashion marketing.

Reinventing Communication - How to Design, Lead and Manage High Performing Projects (Hardcover, New Ed): Mark Phillips Reinventing Communication - How to Design, Lead and Manage High Performing Projects (Hardcover, New Ed)
Mark Phillips
R2,885 Discovery Miles 28 850 Ships in 12 - 17 working days

In his ground-breaking book, Reinventing Communication, Mark Phillips shows how even the most mature organization can fail to deliver successful projects - and worse, how this can lead to an organization's demise. With clear examples, Mark reveals the underlying principles at work and introduces a revolutionary new technique for harnessing the power of communication to ensure long term success. For organizations of all sizes, this book changes the way we think about management and leadership. Mark makes his case by looking at teams and individuals that set out to deliver ambitious achievements in complex and challenging environments. We meet the leadership team that built the F-18 Super Hornet fighter jet, one of the US Navy's most successful programs. We discover the untraditional approach to risk used in building a new terminal at London's Heathrow airport. We draw lessons on corporate survival from the cat and mouse fight against IED's in Afghanistan, and are introduced to a website where online video gamers solved a critical piece of the AIDS puzzle using their gaming prowess. Reinventing Communication is about creating the conditions for performance and attaining long term success. Whether a start-up, a global enterprise or a government agency, this book shows us how to deliver ambitious achievements by getting communication right. It is a book that no manager, leader or innovator should be without.

Dictionary of Advertising and Marketing Concepts (Hardcover): Arthur Asa Berger Dictionary of Advertising and Marketing Concepts (Hardcover)
Arthur Asa Berger
R3,901 Discovery Miles 39 010 Ships in 12 - 17 working days

From "AdBusters" to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring the novice up to speed on the advertising/marketing world and the ideas that underlie it. For the neophyte professional, it describes the various players and strategies of the industry. For the student, it summarizes the key ideas of the most important cultural theorists introduced in advertising and marketing courses. For everyone, it helps explain the cultural, economic, and psychological role that advertising concepts play in society. A handy introduction for students and a quick reference for young professionals.

Hyperconsumption - Corporate Marketing vs. the Planet (Paperback): Gerard Hastings Hyperconsumption - Corporate Marketing vs. the Planet (Paperback)
Gerard Hastings
R1,000 Discovery Miles 10 000 Ships in 9 - 15 working days

Diving deep into the world of corporate marketing, this incisive and eye-opening work shows how, in the hands of the corporation, business has become manipulative, divisive and disastrously at odds with the needs of the natural world. It calls on us to rethink and rebel. The corporate marketing blitz is driven by a simple economic truth: profits depend on demand always exceeding supply. A multi-billion-dollar global industry has therefore been created with the sole aim of turning us into devout consumers. Gerard Hastings invites us to explore alternatives to a system that is threatening our survival. He explores what it is to be human, how marketing can be used to do good rather than harm and the potential of alternative models that empower us to be citizens, not just consumers. Professionals and students in the business, marketing, public health, environmental and political sectors - as well as concerned citizens who know that business as usual is not an option - will value this accessible guide to what is going wrong with our current business models and how these failings can be addressed.

Advertising and Promotion (Paperback, 5th Revised edition): Chris Hackley, Rungpaka Amy Hackley Advertising and Promotion (Paperback, 5th Revised edition)
Chris Hackley, Rungpaka Amy Hackley
R1,368 Discovery Miles 13 680 Ships in 12 - 17 working days

Now in its fifth edition, this popular textbook continues to provide a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, the authors situate the key concepts of marketing communications from the perspective of advertising agencies and provide insight into what a career within an ad agency might be like. Their critical approach grounded in up-to-date research allows the reader to develop an interdisciplinary understanding of marketing and advertising, including business, socio-cultural, media studies and consumer culture theory perspectives. Along with striking full colour visual advertisements and illustrations, new examples and case studies, this fifth edition has been fully updated to include: Two brand new chapters on Social Media Advertising and Digital Advertising Commentary on how the COVID-19 pandemic has and will impact advertising The evolving role of advertising agencies in the post digital era Emerging forms of advertising and promotion, including the role of influencers

Doing time (Paperback): Peter Vundla Doing time (Paperback)
Peter Vundla
R280 R219 Discovery Miles 2 190 Save R61 (22%) Ships in 5 - 10 working days

Doing Time is more than just a book. It's an invitation from one of South Africa's most revered pioneers and businessmen. It is an invitation to share in the memories of a man who knows the real meaning of 'doing time'. With an added flair of humour and deep insight, Peter Vundla weaves together an informative and reflective year-by year, blow-by-blow memoir. In this, his version of events, lies a story of dedication, focus and commitment. Peter Vundla is not afraid of hard work. He is not put off by challenges. Doing Time sees Peter Vundla recount his time spent at companies like African Merchant & investment Bank, M&G Media Limited, Castle Lager, the Advertising Standards Authority's (ASA) and the SABC. With decades of experience behind him, he is an advertising industry veteran. As the founder of South Africa's first black-owned advertising agency, HerdBuoys in 1991, he is also a pioneer.

Pushing Cool - Big Tobacco, Racial Marketing, and the Untold Story of the Menthol Cigarette (Hardcover): Keith Wailoo Pushing Cool - Big Tobacco, Racial Marketing, and the Untold Story of the Menthol Cigarette (Hardcover)
Keith Wailoo
R833 R699 Discovery Miles 6 990 Save R134 (16%) Ships in 10 - 15 working days

Police put Eric Garner in a fatal chokehold for selling cigarettes on a New York City street corner. George Floyd was killed by police outside a store in Minneapolis known as "the best place to buy menthols." Black smokers overwhelmingly prefer menthol brands such as Kool, Salem, and Newport. All of this is no coincidence. The disproportionate Black deaths and cries of "I can't breathe" that ring out in our era-because of police violence, COVID-19, or menthol smoking-are intimately connected to a post-1960s history of race and exploitation. In Pushing Cool, Keith Wailoo tells the intricate and poignant story of menthol cigarettes for the first time. He pulls back the curtain to reveal the hidden persuaders who shaped menthol buying habits and racial markets across America: the world of tobacco marketers, consultants, psychologists, and social scientists, as well as Black lawmakers and civic groups like the NAACP. Today most Black smokers buy menthols, and calls to prohibit their circulation hinge on a history of the industry's targeted racial marketing. Ten years ago, when Congress banned flavored cigarettes as criminal enticements to encourage youth smoking, menthol cigarettes were also slated to be banned. Through a detailed study of internal tobacco industry documents, Wailoo exposes why they weren't and how they remain so popular with Black smokers. Spanning a century, Pushing Cool reveals how the twin deceptions of health and Black affinity for menthol were crafted-and how the industry's disturbingly powerful narrative has endured to this day.

FCS Advertising and promotions: Level 2 (Paperback): Maria O'Connor, Rob Marsh, Taki Tshivashe FCS Advertising and promotions: Level 2 (Paperback)
Maria O'Connor, Rob Marsh, Taki Tshivashe
R454 R400 Discovery Miles 4 000 Save R54 (12%) Ships in 5 - 10 working days

The series is designed to meet the needs of students and lecturers of the National Certificate Vocational. To facilitate students' learning, the following features are used in the series: Content is written in easy-to-understand language, key terms are carefully explained, using everyday English, case studies show how to apply the theory in the work environment, the study skills sections help students make the most of their learning in class and prepare for the exams, there are many practice activities and questions with model answers at the back of the title, checklists assist students to make sure that they have covered all the skills and content in each chapter, and summaries at the end of each chapter are useful for exam revision. Lecturers using the series can teach with confidence because content is comprehensive, up-to-date, and meets all the curriculum requirements for the subject, outcomes and assessment standards are clearly identified, and assessment tasks and activities are aligned to the outcomes and assessment standards. Prescribing lecturers have access to comprehensive lecturer support material on CD including model answers to assessments in the textbook, additional assessments with model answers, rubrics for assessments, and general reference material on teaching outcomes-based education. The series is available for all programmes, all fundamental and compulsory subjects, and all elective and optional subjects.

The Language of Advertising: Major Themes in English Studies (Hardcover): Guy Cook The Language of Advertising: Major Themes in English Studies (Hardcover)
Guy Cook
R31,096 Discovery Miles 310 960 Ships in 12 - 17 working days

Advertising is one of the most prominent, powerful, and ubiquitous contemporary uses of language. Its seductive and controversial quality has attracted consistent and intense attention across a range of academic disciplines including linguistics, media studies, politics, semiotics, and sociology. The reasons for this academic interest are far from superficial. The study of advertising brings together many of the key social and political issues of our time: the new capitalism; globalization; overconsumption and the environment; cultural and individual identities; and the communications revolution. It provides insight into the ideologies and values of contemporary societies. Advertising's creative use of language makes it a particularly rich site for language and discourse analysis. Operating in all media and exploiting the interaction between word, sound, and image, it provides a key location for studies of multimodal communication. Simultaneously poetic and commercial, it raises questions about the nature of creativity and art. Ever since the intensification of advertising in the 1950s, leading scholars have analysed its use of language. This new four-volume Routledge Major Work brings together for the first time the most seminal and controversial works, allowing users to obtain a wide and inclusive view of this rewarding topic. It will be welcomed by scholars and other researchers in the field as an invaluable 'mini library' on the language of advertising.

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