0
Your cart

Your cart is empty

Browse All Departments
Price
  • R100 - R250 (427)
  • R250 - R500 (1,161)
  • R500+ (1,760)
  • -
Status
Format
Author / Contributor
Publisher

Books > Business & Economics > Business & management > Sales & marketing > Advertising

Goods for Sale - Products and Advertising in the Massachusetts Industrial Age (Paperback): Chaim M Rosenberg Goods for Sale - Products and Advertising in the Massachusetts Industrial Age (Paperback)
Chaim M Rosenberg
R879 R771 Discovery Miles 7 710 Save R108 (12%) Ships in 12 - 17 working days

During the nineteenth century, Massachusetts was transformed from a fishing and farming economy into a highly urbanized industrial state. This book presents an appealing portrait of the diverse manufacturing enterprises that flourished from 1865 through the 1920s and the colorful trade cards they used to market their goods. More than thirty years after the Revolutionary War, the United States remained dependent on Europe for most manufactured goods. The War of 1812 persuaded a number of Boston merchants to invest in industries at home. Using waterpower, cotton from the South, and locally built machinery, they established textile mills at Waltham and later at Lowell and Lawrence. Following the decline of whaling, Fall River and New Bedford also became textile towns. With the help of protective tariffs, Massachusetts mills could compete against textile imports. Mass-production methods of manufacture were soon applied to shoes, organs and pianos, parlor stoves and kitchen ranges, and sewing machines, among many other products. As steam power replaced water power, factories were built close to railroad tracks and near town centers. Lynn, Brockton, and Haverhill developed as shoe-towns. Boston grew rapidly as the financial and cultural hub and became a world-class center for the raw wool, cotton, and leather markets, as well as the port of export for manufactured goods. Springfield and Worcester built the machinery for the factories and became centers for precision tool making. With fierce competition, new methods were needed to sell the goods. Massachusetts-made products were extensively displayed at the 1876 Centennial Exposition in Philadelphia and at the 1893 World's Columbian Exposition in Chicago, as well as at shows in Europe. Attractive trade cards were widely distributed to introduce these goods to customers across the United States and abroad. During the Gilded Age of Massachusetts industry, everything most people needed was locally made and sold in locally owned stores. Patent medicines, bicycles, motorcycles, and even automobiles were added to the list of products made in Massachusetts. Over time, the old red-brick industry has been replaced by a service economy based on higher education, financial services, biomedical research, and healthcare. ""Goods for Sale"" pays tribute to the state's manufacturing enterprises during their period of greatest prominence.

Strategic Financial and Investor Communication - The Stock Price Story (Paperback): Ian Westbrook Strategic Financial and Investor Communication - The Stock Price Story (Paperback)
Ian Westbrook
R2,157 Discovery Miles 21 570 Ships in 12 - 17 working days

In today's aggressive marketplace, listed companies can no longer rely on their numbers to do the talking. If companies can't communicate their achievements and strategy, mounting research evidence suggests, they will be overlooked, their cost of capital will increase and stock price will suffer. In Strategic Financial and Investor Communication: the stock price story Ian Westbrook, principal of Australia's leading independent financial communications firm, argues just this: stock price is more a story than a number. Moreover, the book will teach you how to tell your own story by guiding you through the fast-paced world of financial corporate communication with a professional's pragmatism as well as academic rigour. Whether you're a student or a professional of PR, investor relations or corporate communications, this much-needed guide will teach you how to tell a compelling story about your company that the stockbroker, fund manager and corporate media cannot ignore.

The First Golden Age of British Advertising (Paperback): Ruth Artmonsky The First Golden Age of British Advertising (Paperback)
Ruth Artmonsky
R371 R292 Discovery Miles 2 920 Save R79 (21%) Ships in 12 - 17 working days

The 'golden age' of advertising is usually seen to be the last decades of the 20th century, centred on Fitzrovia, vast in quantity, swamping the plethora of magazines and newspapers appearing (and disappearing) at that time, and making optimal use of the novelty of commercial television. But the true 'golden age' of British advertising was in the decades immediately after the First World War, when zealous entrepreneurs banded together in local clubs and in national bodies to take the activity from the back room of jobbing printers or from being sketched on the back of envelopes on ego-driven managers' desks to becoming a valid profession. It was in the inter-war years that Titans in the field, such as William Crawford and Charles Higham, not only built their own empires and taught the government how to publicise itself, but even morphed the concept of advertising and publicity from something rather shady and disreputable to having a moral status of being a crucial arm of the nation's economy and an educator of the masses. This book tells the story of some of these early agencies and the contribution they made.

Developing Global Business Communication in Asia - A Business Simulated Case Study Approach (Hardcover): Jane Lockwood, Neil... Developing Global Business Communication in Asia - A Business Simulated Case Study Approach (Hardcover)
Jane Lockwood, Neil Elias
R4,076 Discovery Miles 40 760 Ships in 12 - 17 working days

This book is an essential guide for anyone who wishes to develop successful business communication. It provides authentic and memorable workplace scenarios where learners become English communicators when solving authentic problems doing business together. The book aims to help learners: Use authentic workplace materials to solve problems using English Understand how language can be used as a lingua franca effectively when communicating Understand how intertextuality between shared spoken and written texts drives communication Improve communicative performance in spoken and written texts Become familiar with the communication realities of workplaces that are becoming increasingly technology driven and globalised This book will help learners become better equipped with communication strategies through its real life applicable and skills-based examples and will be a useful reference in the digital age.

Global Marketing and Advertising - Understanding Cultural Paradoxes (Paperback, 6th Revised edition): Marieke De Mooij Global Marketing and Advertising - Understanding Cultural Paradoxes (Paperback, 6th Revised edition)
Marieke De Mooij
R1,493 Discovery Miles 14 930 Ships in 12 - 17 working days

Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications. The author helps define cross cultural segments to better target consumers across cultures and features content on how culture affects strategic issues, such as the company's mission statement, brand positioning strategy, and marketing communications strategy. It also demonstrates the centrality of value paradoxes to cross cultural marketing communications, and uses the Hofstede model or other cultural models to help readers see why strategies based on cultural relationships in one country cannot be extended to other countries without adjustments. Updates to the new edition include: Up-to-date research on new topics, including: culture and the media, culture and the Internet, and a more profound comparison of the different cultural models. Includes discussion of how Covid-19 has impacted globalization. More examples from major regions and countries from around the world. Broader background theory on how people use social media and extensive coverage of consumer behavior A range of online instructor resources complement the book, including downloadable advertising images from the book, chapter-specific questions and key points, and video examples of advertising from around the world.

The Promise of Social Marketing - A Powerful Tool for Changing the World for Good (Paperback): Chahid Fourali The Promise of Social Marketing - A Powerful Tool for Changing the World for Good (Paperback)
Chahid Fourali
R1,230 Discovery Miles 12 300 Ships in 12 - 17 working days

Social marketing is an exciting new field of study that promises much to help alleviate many dilemmas of the human condition. It may be associated with any social project undertaken where human interests (short and long term) override commercial ones. The Promise of Social Marketing examines the potential of this new field to help address effectively local and global issues that most nations are grappling with. It clarifies the history, philosophies, disciplines and techniques associated with best practice and highlights the need to engage with this field to help develop it further, so as to benefit humanity as a whole. There is an ongoing debate about the nature of marketing and whether it is able to fulfill or adapt to both commercial and social objectives. The unifying view is that marketing is a tool that can be used for individual, organizational or social benefits, and the aim of this book is to introduce the reader to an approach that is developing into a promising and rich new science, currently known as Social Marketing. It is a tool that brings hope to improving the world for good. The book guides the reader, step by step, demonstrating how this promising area can be applied to aims as diverse as HIV/AIDS prevention, responsible (global) citizenship, conflict resolution or the promotion of a worthwhile education. It will be of interest to not only those who study marketing, management, business ethics, education and public policy but anybody who's interest is in improving the human condition.

The Global Advertising Regulation Handbook (Hardcover): Mary Alice Shaver, Soontae An The Global Advertising Regulation Handbook (Hardcover)
Mary Alice Shaver, Soontae An
R5,683 Discovery Miles 56 830 Ships in 12 - 17 working days

Advertising is an important and visible component of marketing, competition, and consumer awareness. As many companies grow and expand to serve multinational audiences worldwide, there is a concomitant need to understand culture, customs and regulation in the world markets. Not only businesses but consumers and students as well need to understand the workings of advertising and its regulation in worldwide markets. This book is designed to fill this need for students and professionals. The book takes a thorough and critical view of the process in 21 countries, representing four continents of developed countries. An important feature of this handbook is the consistent, carefully plotted format of each chapter, facilitating easy access to key information. For each country, the chapters cover the following: form of government history of regulation along with current operating regulation systems route/manner in which cases are brought forward to regulating bodies advertising codes, if any, and how they work amount of money spent on advertising by year consumerism and its role in advertising specific regulation of advertising to children, health advertising and tobacco advertising sanctions and control of advertising found inadmissible position of commercial speech in country--if any Countries included are Argentina, Australia, Canada, Chile, China/Hong Kong, Colombia, Belgium, Brazil, Denmark, Finland, France, Japan, Korea, Mexico, Peru, Portugal, Spain, Sweden, the United States, and the United Kingdom. Each chapter's contributing author is a known expert in advertising with a particular insight on that country's language, culture, and advertising industry.

Demarketing (Hardcover, New): Nigel Bradley, Jim Blythe Demarketing (Hardcover, New)
Nigel Bradley, Jim Blythe
R3,909 Discovery Miles 39 090 Ships in 12 - 17 working days

We all understand the basic principles underpinning marketing activity: to identify unfulfilled needs and desires and boost demand for the solutions a product is offering. The mantra is always "sell more". De-marketing tries for the very opposite. Why would a company actively try to decrease demand? There are many good reasons to do so: a firm cannot supply large enough quantities, or wants to limit supply to a region of narrow profit margin. Or, crucially, to discourage undesirable customers: those that could be bad for brand reputation, or in the case of the finance sector, high risk. De-marketing can yield effective solutions to these issues, effectively curtailing demand yet (crucially) not destroying it. Nevertheless, the fundamental negativity of de-marketing strategies often causes organisations to hide them from view and, as a result, they are rarely studied. This then is the first book to cast light on the secretive, counterintuitive world of de-marketing, deconstructing its mysteries and demonstrating how to incorporate them into a profit-driven marketing plan. A selection of thought leaders in strategic marketing mix theory with illustrative global cases, providing insight into how these strategies have been employed in practice and measuring their successes and failures. It's a must-read for any student or researcher that wants to think differently about marketing.

Global Advertising, Attitudes, and Audiences (Paperback): Tony Wilson Global Advertising, Attitudes, and Audiences (Paperback)
Tony Wilson
R1,612 Discovery Miles 16 120 Ships in 12 - 17 working days

Global Advertising, Attitudes and Audiences is a post-Mcdonaldization view of marketing power, consumer pleasure, and audience protest. The psychological process wherein consumers actively make sense of advertising and branding and integrate them with living is fundamentally important in thinking about their responses to product sold on screen. This wide-ranging book draws on forty years of media and marketing theory to present a precise perception of that process, a seven stage model of 'moments' in media marketing reception. Local understandings of global branding and marketing content traveling-often from West to East-is the main focus of Global Advertising, Attitudes and Audiences. Drawing from diverse reception studies of creative consumption, Tony Wilson develops a philosophical psychology of purchasing, testing theory against shared consumer responses in online blogospheres and offline interviews. Successive chapters interpret reception of banking, fast food, national, telecommunications and university global branding by Chinese, Indian and Islamic Malay consumers in multi-cultural Malaysia, an Anglophone gateway to S.E. Asia. These studies are used to illustrate how people view the 'worlds' constructed by product branding.

Gender and Public Relations - Critical Perspectives on Voice, Image and Identity (Hardcover, New): Christine Daymon, Kristin... Gender and Public Relations - Critical Perspectives on Voice, Image and Identity (Hardcover, New)
Christine Daymon, Kristin Demetrious
R4,221 Discovery Miles 42 210 Ships in 12 - 17 working days

Although there is a small body of feminist scholarship that problematizes gender in public relations, gender is a relatively undefined area of thinking in the field and there have been few serious studies of the socially constructed roles defining women and men in public relations. This book is positioned within the critical public relations stream. Through the prism of 'gender and public relations', it examines not only the manipulatory, but also the emancipatory, subversive and transformatory potential of public relations for the construction of meaning. Its focus is on the dynamic interrelationships arising from public relations activities in society and the gendered, lived experiences of people working in the occupation of public relations. There are many previously unexplored areas within and through public relations which the book examines. These include: the production of social meaning and power relations advocacy and activist campaigns for social and political change the negotiation of identity, diversity and cultural practice celebrity, bodies, fashion and harassment in the workplace notions of managing reputation and communicating policy. In extending the field of inquiry, this edited collection highlights how gender is accomplished and transformed, and, thus how power is exercised and inequality (re)produced or challenged in public relations. The book will expand thinking about power relations and privilege for both women and men and how these are affected by the interplay of social, cultural and institutional practices. Winner of the Outstanding Book PRide Award, awarded by the National Communication Association (NCA).

Visual Merchandising - The Image of Selling (Hardcover, New Ed): Louisa Iarocci Visual Merchandising - The Image of Selling (Hardcover, New Ed)
Louisa Iarocci
R4,217 Discovery Miles 42 170 Ships in 12 - 17 working days

Situated at the crossroads of visual culture and consumerism, this essay collection examines visual merchandising as both a business and an art. It seeks to challenge that scholarly ambivalence that often celebrates the spectacle but denies the agenda of consumerism. The volume considers strategies in the imaging of selling from the mid nineteenth century to the present, in terms of the visual interaction that occurs between the commodity and the consumer and between body and space. Under the categories of Promotion, Product and Place, contributors to the volume examine the strategies in the presentation of retail goods and environments that range from print advertising to product design to store display and architecture. Visual Merchandising: The Image of Selling is located directly at the nexus of business practice and cultural myth, where the spectator never loses sight of their status as buyer and the object of desire is always still a commodity.

Positioning: The Battle for Your Mind, 20th Anniversary Edition (Hardcover, 3rd edition): Al Ries, Jack Trout Positioning: The Battle for Your Mind, 20th Anniversary Edition (Hardcover, 3rd edition)
Al Ries, Jack Trout 1
R678 R536 Discovery Miles 5 360 Save R142 (21%) Ships in 12 - 17 working days

“Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning....”—David Bohnett, Chairman and Founder of GeoCities


A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals—including tens of thousands of Ries and Trout groupies, worldwide—the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why “positioning” a product in a prospective customer’s mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn’t follow, Ries and Trout’s thinking.

Consumer-Citizens of China - The Role of Foreign Brands in the Imagined Future China (Paperback): Kelly Tian, Lily Dong Consumer-Citizens of China - The Role of Foreign Brands in the Imagined Future China (Paperback)
Kelly Tian, Lily Dong
R1,177 Discovery Miles 11 770 Ships in 12 - 17 working days

A PDF version of this book is available for free in open access via www.tandfebooks.com as well as the OAPEN Library platform, www.oapen.org. It has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 3.0 license and is part of the OAPEN-UK research project. This book presents a comprehensive examination of Chinese consumer behaviour and challenges the previously dichotomous interpretation of the consumption of Western and non-Western brands in China. The dominant position is that Chinese consumers are driven by a desire to imitate the lifestyles of Westerners and thereby advance their social standing locally. The alternative is that consumers reject Western brands as a symbolic gesture of loyalty to their nation-state. Drawing from survey responses and in depth interviews with Chinese consumers in both rural and urban areas, Kelly Tian and Lily Dong find that consumers situate Western brands within select historical moments. This embellishment attaches historical meanings to Western brands in ways that render them useful in asserting preferred visions of the future China. By highlighting how Western brands are used in contests for national identity, Consumer-Citizens of China challenges the notion of the "patriot's paradox" and answers scholars' questions as to whether Chinese nationalists today allow for a Sino-Western space where the Chinese can love China without hating the West. Consumer-Citizens of China will be of interest to students and scholars of business studies, Chinese and Asian Studies and Political Science. Kelly Tian is Professor of Marketing and holds the Anderson Chair of Business at New Mexico State University. Lily Dong is Associate Professor of Marketing at the University of Alaska at Fairbanks.

Women, Consumption and Paradox (Hardcover): Maryann McCabe, Timothy deWaal Malefyt Women, Consumption and Paradox (Hardcover)
Maryann McCabe, Timothy deWaal Malefyt
R4,354 Discovery Miles 43 540 Ships in 12 - 17 working days

Women are the world's most powerful consumers, yet they are largely marketed to erroneously through misconceptions and patriarchal views that distort the reality of women's lives, bodies, and work. This book examines the contradictions and mismatches between women's everyday experiences and market representations. It considers how women themselves exhibit paradoxical behaviour in both resisting and supporting conflicting messages. The volume emphasizes paradox as a form of agency and negotiation through which women develop dialogical meanings. The contributions highlight the ways in which women transform inconsistencies and contradictions in advertising and marketing, global consumption practices, and material consumption into positive practices for living. The rich range of ethnographic accounts, drawn from countries including the United States, Brazil, Mexico, Denmark, Japan, and China, provide readers with a valuable perspective on consumer behaviour.

Creativity and Advertising - Affect, Events and Process (Paperback, New): Andrew McStay Creativity and Advertising - Affect, Events and Process (Paperback, New)
Andrew McStay
R1,168 Discovery Miles 11 680 Ships in 12 - 17 working days

Creativity and Advertising develops novel ways to theorise advertising and creativity. Arguing that combinatory accounts of advertising based on representation, textualism and reductionism are of limited value, Andrew McStay suggests that advertising and creativity are better recognised in terms of the 'event'. Drawing on a diverse set of philosophical influences including Scotus, Spinoza, Vico, Kant, Schiller, James, Dewey, Schopenhauer, Whitehead, Bataille, Heidegger and Deleuze, the book posits a sensational, process-based, transgressive, lived and embodied approach to thinking about media, aesthetics, creativity and our interaction with advertising. Elaborating an affective account of creativity, McStay assesses creative advertising from Coke, Evian, Google, Sony, Uniqlo and Volkswagen among others, and articulates the ways in which award-winning creative advertising may increasingly be read in terms of co-production, playfulness, ecological conceptions of media, improvisation, and immersion in fields and processes of corporeal affect. Philosophically wide-ranging yet grounded in robust understanding of industry practices, the book will also be of use to scholars with an interest in aesthetics, art, design, media, performance, philosophy and those with a general interest in creativity. Andrew McStay lectures at Bangor University and is author of Digital Advertising, and The Mood of Information: A Critique of Online Behavioural Advertising and Deconstructing Privacy, the latter forthcoming in 2014.

The Business of Advertising (RLE Advertising) (Hardcover): Clarence Moran The Business of Advertising (RLE Advertising) (Hardcover)
Clarence Moran
R3,185 Discovery Miles 31 850 Ships in 12 - 17 working days

The Business of Advertising outlines the practice of the advertising trades, some of the more important restrictions on advertising, and a few of the questions which arise in connexion with the business. First published in 1905.

Advertising Today and Tomorrow (RLE Advertising) (Hardcover): W. A. Evans Advertising Today and Tomorrow (RLE Advertising) (Hardcover)
W. A. Evans
R3,772 Discovery Miles 37 720 Ships in 12 - 17 working days

Advertising Today and Tomorrow surveys the structure and function of modern advertising (and in particular the modern advertising agency), investigates how appropriate its machinery is for modern business requirements, and suggests how, both for the good of itself and its clients, it can best equip and refine itself for the future. It is of great use to students of business, particularly of marketing, in the colleges, universities and business schools, as well as being of great help to young people seeking to make advertising their career. First published in 1974.

Advertising, The Uneasy Persuasion (RLE Advertising) - Its Dubious Impact on American Society (Hardcover): Michael Schudson Advertising, The Uneasy Persuasion (RLE Advertising) - Its Dubious Impact on American Society (Hardcover)
Michael Schudson
R3,933 Discovery Miles 39 330 Ships in 12 - 17 working days

What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution. Instead of fuelling the moral indignation surrounding the industry, or feeding fantasies of powerful manipulators, Michael Schudson presents a clear assessment of advertising in its wider sociological and historical framework, persuasively concluding that advertising is not nearly as important, effective, or scientifically founded as either its advocates or its critics imagine. 'Dispassionate, open-minded and balanced ... he conveys better than any other recent author a sense of advertising as its practitioners understand it.' Stephen Fox, New York Times Book Review First published in 1984.

Creativity and Advertising - Affect, Events and Process (Hardcover, New): Andrew McStay Creativity and Advertising - Affect, Events and Process (Hardcover, New)
Andrew McStay
R3,913 Discovery Miles 39 130 Ships in 12 - 17 working days

Creativity and Advertising develops novel ways to theorise advertising and creativity. Arguing that combinatory accounts of advertising based on representation, textualism and reductionism are of limited value, Andrew McStay suggests that advertising and creativity are better recognised in terms of the 'event'. Drawing on a diverse set of philosophical influences including Scotus, Spinoza, Vico, Kant, Schiller, James, Dewey, Schopenhauer, Whitehead, Bataille, Heidegger and Deleuze, the book posits a sensational, process-based, transgressive, lived and embodied approach to thinking about media, aesthetics, creativity and our interaction with advertising. Elaborating an affective account of creativity, McStay assesses creative advertising from Coke, Evian, Google, Sony, Uniqlo and Volkswagen among others, and articulates the ways in which award-winning creative advertising may increasingly be read in terms of co-production, playfulness, ecological conceptions of media, improvisation, and immersion in fields and processes of corporeal affect. Philosophically wide-ranging yet grounded in robust understanding of industry practices, the book will also be of use to scholars with an interest in aesthetics, art, design, media, performance, philosophy and those with a general interest in creativity. Andrew McStay lectures at Bangor University and is author of Digital Advertising, and The Mood of Information: A Critique of Online Behavioural Advertising and Deconstructing Privacy, the latter forthcoming in 2014.

Advertising and Psychology (RLE Advertising) (Hardcover, New): Leslie Gill Advertising and Psychology (RLE Advertising) (Hardcover, New)
Leslie Gill
R3,473 Discovery Miles 34 730 Ships in 12 - 17 working days

The consequences of advertising on the social life of the community has been a much-discussed topic in recent years. Advertising as a means of influencing the thought and behaviour of masses of people involves the application of such fundamental aspects of psychology as attention, motivation, memory, association, suggestion, volition, and so on. Modern advertising presents its message in a variety of forms: attracting, informing, reminding, suggesting and impelling us many times during the course of any single day. To what extent advertising influences our tastes, preferences and purchases may be gauged by the number of things we buy directly or indirectly as the result of reading advertisements. In this volume the main interest is the study of public reaction to various advertising appeals. The advertising aspect of psychology involves the study of man's conscious and near-conscious activities. What goes on his mind when he is attracted by something he sees and reads in an advertisement or poster? This question Advertising and Psychology attempts to answer. Dealing as it does with so complex and fascinating a theme, this book's purpose is to provide an introductory outline in a manner intelligible to both the student and the general reader. First published in 1954.

Advertising Explained (RLE Advertising) (Hardcover): Dennis Caton Advertising Explained (RLE Advertising) (Hardcover)
Dennis Caton
R3,169 Discovery Miles 31 690 Ships in 12 - 17 working days

This work explains the various elements which go to the making of a successful advertising campaign - the planning, research and discussion - and gives some helpful information about advertising media, the creation of advertisements, about printing processes and mechanical production. It touches upon marketing and distribution and shows how these things must have a direct bearing on any well-framed advertising policy. The work of the Advertising Agency is fully described and there is some interesting advice about overseas advertising. Advertising Explained contains 27 illustrations, including a number of most useful diagrams and charts -invaluable for day-to-day reference. First published in 1949.

Outdoor Advertising (RLE Advertising) (Hardcover, New): Richard Nelson, Anthony Sykes Outdoor Advertising (RLE Advertising) (Hardcover, New)
Richard Nelson, Anthony Sykes
R3,319 Discovery Miles 33 190 Ships in 12 - 17 working days

The poster as we know it dates from the Industrial Revolution, although one form of outdoor advertising has existed for many centuries. Industrialisation meant that producer became separated from consumer while production for mass consumption rapidly increased, so that a development was necessary in the methods employed in bringing to public notice the merits and very existence of many goods. Billsticking began, a business rife with skulduggery, and in the second half of the nineteenth century an enterprising billposter took the step that changed outdoor advertising forever: he rented a site. From there the industry has grown apace, and Outdoor Advertising makes sense of these changes by looking at its practical side, the contractor, the agent, the designer, and the planning side, including site selection, as well as looking at specific campaigns and how their audience have received them. This, then, is a book about outdoor advertising, its design and colourful presentation, its place in the advertising and marketing story. First published in 1953.

Implicative Marketing - For a Sustainable Economy (Hardcover): Florence Touze Implicative Marketing - For a Sustainable Economy (Hardcover)
Florence Touze
R1,527 Discovery Miles 15 270 Ships in 12 - 17 working days

This book is a manifesto for responsible marketing. Taking a critical look at marketing practices of the last 50 years, it explains why they have led to an ethical stalemate and sometimes even a business impasse. Exposed to such practices, consumers have grown tired of meaningless offers coupled with the destruction of value as prices are driven down. As a result, today's marketing professionals find themselves in the firing line of a combat focused on greater social responsibility and environmental sustainability. Thanks to new ways of understanding consumers and branding, this book suggests how such a challenge can be met. Through the presentation of experiences, studies and concrete cases, the reader gains a tangible, fresh perspective on marketing: a new global, responsible, creative and collaborative model that helps respect sustainable consumption. Implicative Marketing presents a paradigm shift, one that will be of considerable interest not just to academics and their students, but also to marketing practitioners.

Think Like an Adman, Don't Act Like One (Paperback): David Snellenberg Think Like an Adman, Don't Act Like One (Paperback)
David Snellenberg
R349 Discovery Miles 3 490 Ships in 12 - 17 working days

Advertising is far more than a 30-second commercial on TV. It's everything you do to lure people into different behaviours, into other perspectives, or different options. You're advertising all day long. For yourself, your company or brand. Your NGO, political party or school. Your neighbourhood, city or country. In every conceivable way. By telling stories. Or twisting the facts. By making some things seem more attractive and others uglier. By sketching out an alternative. By stimulating people or discouraging them. And the nice thing about advertising is that everyone does it. But only a few are any good at it (just look around you). This book is for anyone who wants to learn how to seduce. A loved one, a colleague, a client or, indeed, a large group of people. And, once you've read this book, you won't have to be an advertiser to do it.

Digital Virtual Consumption (Hardcover): Mike Molesworth, Janice Denegri Knott Digital Virtual Consumption (Hardcover)
Mike Molesworth, Janice Denegri Knott
R4,213 Discovery Miles 42 130 Ships in 12 - 17 working days

Digital media present opportunities for new types of consumption including desiring, buying, collecting, making, and even selling digital virtual goods. To these activities we can add those taking place in virtual communities of consumption, online shops, brand websites, and online auction houses that together amount to a vast new landscape of consumption. Digital virtual consumption motivates concatenated practices which produce meaningful experience for their users as well as market opportunities to profit from them. Consumers create and maintain elaborate wish lists, engaging with simulations of brands on websites and in videogames, coveting items for use in online games and even spending real money on these, undertaking entrepreneurial activity in virtual worlds, conjuring nostalgia via online auctions, engaging in playful consumption in other new retail formats, writing reviews of products as part of the consumption experience, engaging in online activist activities, and many other emerging behaviors.

Analyses of consumption in the digital virtual realm are however limited. This collection brings together experienced researchers from the fields of consumer research, digital games, and virtual worlds to provide conceptual and empirical work that helps us understand these new and significant consumer activities. Online communities negotiate the correct use of goods and offer technical advice, consumers develop new products, individuals create and distribute their own promotional material for their favorite brands, and entrepreneurial consumers marketing and selling their own products online. Here we may see a blurring of consumption and production, or work and leisure activity that requires further thought about what makes it meaningful for individuals. The chapters in this volume take stock of the emergence and likely importance of digital virtual consumption for consumer culture, including a review of both new and existing conceptual and methodological tools as well as a resource of key examples and analyses of practices.

Free Delivery
Pinterest Twitter Facebook Google+
You may like...
ISE Advertising and Promotion: An…
George Belch, Michael Belch Paperback R1,729 Discovery Miles 17 290
Communication Research - Techniques…
G.M. du Plooy Paperback  (1)
R658 R580 Discovery Miles 5 800
The Social Anxiety Workbook for Work…
David Shanley Paperback R537 R449 Discovery Miles 4 490
The Villager - How Africans Consume…
Feyi Olubodun Paperback R250 R200 Discovery Miles 2 000
Rethinking Advertising as Paratextual…
Chris Hackley, Rungpaka A. Hackley Paperback R780 Discovery Miles 7 800
Copywriting Strategies - A No-Nonsense…
Nicki Krawczyk Paperback R329 R277 Discovery Miles 2 770
Day Trading Attention - How To Actually…
Gary Vaynerchuk Paperback R420 R280 Discovery Miles 2 800
Book of Ideas, 1 - A Journal of Creative…
Radim Malinic Paperback R601 Discovery Miles 6 010
Dimensions of Advertising Theory and…
Rotimi Williams Olatunji, Beatrice Adeyinka Laninhun Paperback R721 Discovery Miles 7 210
Emotion By Design - Creative Leadership…
Greg Hoffman Paperback R350 R280 Discovery Miles 2 800

 

Partners