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Books > Business & Economics > Industry & industrial studies > Transport industries > Aerospace & air transport industries
Now in its ninth edition, Air Transportation: A Global Management Perspective by John Wensveen is a well-proven, accessible textbook that offers a comprehensive introduction to the theory and practice of air transport management. In addition to explaining the fundamentals, the book transports the reader to the leading edge of the discipline, using past and present trends to forecast future challenges and opportunities the industry may face, encouraging the reader to think deeply about the decisions a manager implements. The word "Global" has been added to the subtitle for this edition, reflecting an increased emphasis on worldwide operations including North America, Latin America/Caribbean, Europe, Asia-Pacific, the Middle East and Africa. The ninth edition focuses on the "Age of Acceleration", addressing trends related to emerging technologies, such as autonomy, artificial intelligence, augmented reality, virtual reality, 3-D printing, data analytics, block chain, cybersecurity, etc. New material includes extra information on airport management and operations, air carrier business models, aviation risk, safety and security, and how changing political landscapes impact the aviation industry. Enhanced content is supported by the addition of new chapters and online supplemental resources including PowerPoint presentations, chapter quizzes, exam questions and links to online resources. This wide-ranging textbook is appropriate for nearly all aviation programs that feature business and management. Its student-friendly structure and style make it highly suitable for modular courses and distance-learning programs, or for self-directed study and continuing personal professional development.
It is generally accepted - the US administration excepted - that the emissions reduction targets agreed in the Kyoto Protocol are only the beginning of what needs to be achieved in international climate negotiations. While studies suggest that major emission reductions by industrialized countries can be achieved at low economic cost, both these and early reductions by developing countries are inevitably a major political challenge. This book focuses on European policy toward climate change, specifically its ramifications for the aviation industry. With air travel predicted to grow enormously in the coming years, the issue of climate change is hugely topical for this important industry. Accessible to students, academics and practioners, this book is useful reading for all those with an interest in climate change, the aviation industry, or both.
"Fly and Be Damned" gets underneath the well-known facts about the unsustainable nature of the aviation industry and argues for fundamental change to our traveling habits. The first book to transcend the emotional debate between the entrenched positions of those who are either for, or against, flying, this groundbreaking work argues that aviation is stuck in a stalemate between misguided policy and a growing imperative to deal with its environmental impact and that there is now little possibility that the transition to sustainable flying can be a smooth evolution.
The Early Development of the Aviation Industry: Entrepreneurs of the Sky provides an introduction to the world of the early aviation industry and the business endeavours of the original aviators. Many of the first pioneers who flew heavier-than-air planes went on to develop considerable industrial concerns. In doing so they exhibited a number of entrepreneurial qualities, which provide useful case studies for those interested in studying how successful entrepreneurs create or develop opportunities at the inception and emergence of high-tech industries. This book looks at the careers of pioneer aviators in the United States, Britain and France such as A.V. Roe, Thomas Sopwith, Glenn Curtiss and William Boeing. It examines this group of entrepreneurs during the start-up and early development stages of an emerging industry undergoing considerable technological change, and relates this experience to contemporary studies and experiences of entrepreneurship. The book explores what made these men successful in their entrepreneurial endeavours to help promote a better understanding of what makes an entrepreneur and what business and economic conditions are needed to allow such men to be successful. This book makes a major contribution to our knowledge of the development of the twentieth century economy and is essential reading for students and academics who are interested in the development of aviation and the nature of entrepreneurial behaviour.
This title was first published in 2000: A comprehensive assessment of the markets and outlook for the air transport industry in the Asia-Pacific region. The book examines options for improvement of the regulatory system and industry structure, drawing on experience within and outside of the region. It includes the short- and long-term effects of the current economic crisis on Asian airlines and air transport markets and differs from other works due to its description and analysis of all major aspects of the Asian air transport industry and airlines.
This volume focuses on the influence of America's Second World War aviation development and experience, subsequent aviation technological advances, and world events, in shaping American choices in military aircraft and associated weapons' development during the few years following the war. It shows how air warfare weapons from the last conflict were carried forward and altered, how new systems evolved from these, and how the choices fared in the next war-Korea. The period was one of remarkable progress in a short span of time via a great many aircraft and weapons programs, and associated technological progress. These systems were of immense importance influencing and growing the engineering, production, and operational capabilities to be exploited for the next generation of weapons that soon followed. Emphasized is the innovative features or new technology and how these contributed to advancing American military aviation, influencing the evolution of follow-on models or types. Included are military prototype, experimental, and research aircraft that are equally important in understanding the history of American aircraft development. Combat employment, progress, and equipment adaptation during the Korean Conflict is then highlighted. Tabulated characteristics are provided of those aircraft that entered production or represented significant technological advances influencing others that follow.
Business aviation is one of America s most important yet least understood industries. Most organizations (about 85%) operating business aircraft are small and medium-size enterprises. They include a wide range of organizations: state governments, universities, charitable organizations, and all types of businesses. While the organizations that rely on business aviation are varied, they all have one thing in common: the need for fast, flexible, safe, and secure access to destinations worldwide. Many small U.S. businesses rely on business aviation. They are located in markets where the airlines have reduced or eliminated service, making business aviation an important connection to the rest of the world. Business aviation fosters efficiency and productivity, and is essential in an intensely competitive global marketplace. This textbook, Practical Applications in Business Aviation Management, systematically examines business aviation and provides you with a complete understanding of one of America s most dynamic industries. In this comprehensive guide to business aviation management, authors James R. Cannon and Franklin D. Richey provide in-depth and useful information on all aspects of managing a corporate aviation program. The book begins with a brief look at the history of business aviation and its important role in the aviation industry. It then moves on to focus on the practical issues facing all corporate aviation programs, such as: .Regulatory compliance .Administrative issues .Aircraft and facility maintenance .Finances and budgeting .Aircraft selection and acquisition .Standard operating procedures .International operations .Human resource management .Training .Communication and teambuilding .Safety and security .And much more The book also includes a foreword by Ed Bolen, the President and CEO of the National Business Aviation Association. It is an essential tool for students and professionals who need comprehensive, accurate, and practical information on managing a corporate aviation program.
'Even the best-laid policy plans go awry. What do we do when, despite our best preventive efforts, a surprise crisis occurs? How do we regulate a disaster while it is unfolding? From volcanoes to tornadoes, and tsunamis to terrorists, extreme events test our resilience. In this illuminating volume, regulatory scholar Alberto Alemanno and his colleagues diagnose the complex combination of natural disasters and flawed institutions that make these crises so difficult to manage. They offer a set of insights and remedies that must be read by anyone concerned to deal with disasters in the future.' - Jonathan B. Wiener, Duke University'This comprehensive edited volume makes an important and much needed contribution to an increasingly important dimension of risk assessment and management, namely emergency risk regulation. Drawing upon the responses of government, businesses, and the public to the 2010 volcanic eruption in Iceland - which disrupted European air travel, it offers important lessons for policy-makers who are likely to confront similar unanticipated global risks. The recent nuclear power disaster in Japan makes this volume both timely and prescient.' - David Vogel, University of California, Berkeley Emergency crises have always tested our ability to organize and swiftly execute a coordinated response. Both natural and unnatural disasters pose new questions to which previous experience provides only limited answers. These challenges are arguably greater than ever, in a more globalized world confronted by a truly transnational hazard. This is the first volume that addresses the complexities of the volcanic ash cloud that overshadowed Europe in April 2011, but has subsequently struck again in Australia, Chile and Europe. It does so from a multidisciplinary perspective, drawing upon research from economics, law, sociology and other fields, as well as volcanology and leading expertise in jet engineering. While our knowledge base is wide-ranging, there is a common focus on the practical lessons of the ash cloud crisis both for subsequent eruptions and for emergency risk regulation more generally. Among many other insights Governing Disasters explains why it was that industry and regulators were largely unprepared for a phenomenon about which we were not scientifically ignorant. It concludes that the toolbox of risk regulation should not be expected to provide ready-made solutions but applied flexibly, creatively and with some humility. This unique and timely resource will be useful to policy makers, scholars, officials of international organizations, research institutions and consumer groups who want to acquire or further develop their capacities for risk regulation. For teaching purposes it is ideal for courses on risk regulation, disaster law and policy, and crisis management or as a supplement in courses on environmental law, transport law, space law or land use. Contributors: A. Alemanno, N. Bernard, V. Brannigan, C.M. Briggs, M. Broberg, A. Burgess, G.G. Castellano, S. Chakraborty, A. Fioritto, F. Hansstein, L. Jachia, A. Jeunemaitre, C. Johnson, C. Lawless, F.B. Lopez-Jurado, D. Macrae, M. Mazzocchi, V. Nikonov, M. Ragona, M. Simoncini, A.M. Viens
4th Party Cyber Logistics For Air Cargo is a technical discussion
for researchers and practitioners to understand the issues, models,
and future directions of air cargo logistics in the cyber era. This
book introduces the many aspects of planning and control of air
cargo logistics processes in an e-Business environment. The authors
approach this subject matter from the perspective of the logistics
service providers. There is tremendous potential of achieving
industry-wide collaboration between agents of the air cargo
industry via an e-Business community platform. At the same time,
there are many intellectually challenging problems regarding the
architecture, ownership, decision support environment, and
knowledge management of such an e-Business platform.
This book provides an updated, concise summary of forecasting air travel demand methodology. It looks at air travel demand forecasting research and attempts to outline the whole intellectual landscape of demand forecasting. It helps readers to understand the basic idea of TEI@I methodology used in forecasting air travel demand and how it is used in developing air travel demand forecasting methods. The book also discusses what to do when facing different forecasting problems making it a useful reference for business practitioners in the industry.
This book covers the Air Traffic Management (ATM) environment and the controller-crew interactions. The International Civil Aviation Organization (ICAO) regulations and organizational procedures are also presented in a succinct manner so that novel and experienced aviation practitioners appreciate how safety organization affects their cognitive performance. The book distills theoretical knowledge about human cognition and presents real examples and case studies to help readers understand how air traffic controllers make sense of difficult situations, make decisions under time pressure, detect and correct their errors, and adapt their performance to complex situations.
aDebunks popular myths that portray the profession as glamorous,
exotic, and sexually freeing by taking readers through a typical
journey; with interviews and profiles of flight attendants.a aIn Working the Skies, Whitelegg takes the interviews and study
of a multitude of flight attendants and creates a readable,
enjoyable tale of the perils and possibilities flight attendants
face.a aBut mythological astewsa--young women living a life of sex,
drugs and never-ending voyage--is a far cry from the well
documented realities presented in Whiteleggas new book. . . . Using
a series of interviews and focus groups with flight attendants of
all ages, Whitelegg charts the arc of a profession barely seven
decades old.a aA balanced inquiry into the lives of these long-overlooked
professionals...Sharing a wealth of interesting, entertaining, and
dramatic anecdotes...Rich enough to satisfy the most curious
reader.a aWhile also providing some history, Whitelegg mostly takes a
contemporary look at the lives of flight attendants, drawn from
interviews with over 60 current and former flight attendants and
other airline workers. . . . Whitelegg's observations and use of
candid, day-in-the-life snapshots are interesting.a aA fascinating study that draws on the voices of flight
attendants to poignantly reveal the changing nature of this 24/7
occupation. After reading this important book, one will find it
difficult to observe flight attendants without concern for the
vulnerability of their careers and for the complex ways they juggle
space and time along with work and family. A greatread.a "A well-written and thorough treatment of the occupational
demands and biography of the flight attendant. Working the Skies
describes both how the work shapes the personal lives of those in
the profession, as well as how work can be 'chosen' in an effort to
craft a particular kind of life. The book also illustrates how the
process of globalization has moved the profession 'backwards' in
terms of working conditions and compensation-challenges faced by
workers in numerous other professions." Get ready for takeoff. The life of the flight attendant, a.k.a., stewardess, was supposedly once one of glamour, exotic travel and sexual freedom, as recently depicted in such films as "Catch Me If You Can" and "View From the Top," The nostalgia for the beautiful, carefree and ever helpful stewardess perhaps reveals a yearning for simpler times, but nonetheless does not square with the difficult, demanding and sometimes dangerous job of today's flight attendants. Based on interviews with over sixty flight attendants, both female and male labor leaders, and and drawing upon his observations while flying across the country and overseas, Drew Whitelegg reveals a much more complicated profession, one that in many ways is the quintessential job of the modern age where life moves at record speeds and all that is solid seems up in the air. Containing lively portraits of flight attendants, both current and retired, this book is the first to show the intimate, illuminating, funny, and sometimes dangerous behind-the-scenes storiesof daily life for the flight attendant. Going behind the curtain, Whitelegg ventures into first-class, coach, the cabin, and life on call for these men and women who spend week in and week out in foreign cities, sleeping in hotel rooms miles from home. Working the Skies also elucidates the contemporary work and labor issues that confront the modern worker: the demands of full-time work and parenthood; the downsizing of corporate America and the resulting labor lockouts; decreasing wages and hours worked; job insecurity; and the emotional toll of a high stress job. Given the events of 9/11, flight attendants now have an especially poignant set of stressful concerns to manage, both for their own safety as well as for those they serve, the passengers. Flight attendants, originally registered nurses charged with attending to passengers' medical needs, now find themselves wearing the hats of therapist, security guard and undercover agent. This last set of tasks pushing some, as Whitelegg shows, out of the business altogether.
Business aviation is one of America's most important yet least understood industries. Most organizations (about 85%) operating business aircraft are small and medium-size enterprises. They include a wide range of organizations: state governments, universities, charitable organizations, and all types of businesses. While the organizations that rely on business aviation are varied, they all have one thing in common: the need for fast, flexible, safe, and secure access to destinations worldwide. Many small U.S. businesses rely on business aviation. They are located in markets where the airlines have reduced or eliminated service, making business aviation an important connection to the rest of the world. Business aviation fosters efficiency and productivity, and is essential in an intensely competitive global marketplace. This textbook, Practical Applications in Business Aviation Management, systematically examines business aviation and provides you with a complete understanding of one of America's most dynamic industries. In this comprehensive guide to business aviation management, authors James R. Cannon and Franklin D. Richey provide in-depth and useful information on all aspects of managing a corporate aviation program. The book begins with a brief look at the history of business aviation and its important role in the aviation industry. It then moves on to focus on the practical issues facing all corporate aviation programs, such as: *Regulatory compliance *Administrative issues *Aircraft and facility maintenance *Finances and budgeting *Aircraft selection and acquisition *Standard operating procedures *International operations *Human resource management *Training *Communication and teambuilding *Safety and security *And much more The book also includes a foreword by Ed Bolen, the President and CEO of the National Business Aviation Association. It is an essential tool for students and professionals who need comprehensive, accurate, and practical information on managing a corporate aviation program.
This book seeks to extend the boundaries of aviation psychology in two interrelated ways: by broadening the focus of aviation psychology beyond the flight deck to the whole aviation system; and by discussing new theoretical developments which are shaping this applied discipline. A key feature of these theoretical advances is that they are grounded in a more developed, ecologically valid, understanding of practice. Among the issues addressed in this new integration of theory and practice are the following: what goes on in the flight deck is dependent on the wider organisational context; human factors issues in aircraft maintenance and grounding are critical to aviation safety; our capacity to learn from aviation accidents and incidents needs to be supported by more systematic human factors investigation and research; we must also develop our understanding of the human factors of accident survival as well as accident prevention; theories of crew coordination and decision making must be supported by an analysis of how decisions are actually made in the real world with all its stresses and constraints; training should be grounded in a thoroughgoing analysis of the complexity of the job and a full understanding of the training process itself. The text will be of interest to human factors researchers and practitioners in aviation and related areas. It will be of particular relevance to those who have a role in training, management or regulation throughout the aviation system.
This book is an everything-included approach to understanding drones, creating an organization around using unmanned aircraft, and outlining the process of safety to protect that program. It is the first-of-a-kind safety-focused text book for unmanned aircraft operations, providing the reader with a required understanding of hazard identification, risk analysis, mitigation, and promotion. It enables the reader to speak the same language as any civil aviation authority, and gives them the toolset to create a safety risk management program for unmanned aircraft. The main items in this book break down into three categories. The first approach is understanding how the drone landscape has evolved over the last 40 years. From understanding the military components of UAS to the standards and regulations evolution, the reader garners a keen understanding of where we came from and why it matters for moving forward. The second approach is in understanding how safety risk management in aviation can be applied to drones, and how that fits into the regulatory and legislative environment internationally. Lastly, a brief synopsis of the community landscape for unmanned aircraft is outlined with interviews from important leaders and stakeholders in the marketplace. Drones fills a gap in resources within the unmanned aircraft world. It provides a robust understanding of drones, while giving the tools necessary to apply for a certificate of authorization, enabling more advanced flight operations for any company, and developing safety risk management tools for students and career professionals. It will be a mainstay in all safety program courses and will be a required tool for any and all individuals looking to operate safely and successfully in the United States.
Deep Stall applies a framework of strategic analysis to the Boeing Company. Boeing is the world's largest aerospace / defence company, with turnover in the region of US $60bn. The book examines the relative decline of Boeing in the civil aircraft market in relation to European manufacturer, Airbus. The aim of the book is to utilize the concept of strategic value to explain Boeing's decline. The authors define this concept as investment in people and technology to leverage future market success by developing innovative new products, arguing that Boeing has neglected strategic value in favour of shareholder value, defined in terms of short-term cash benefits. The rationale for the book exists both in the fact that the story in itself is interesting and also in the wider framework of analysis concerning the correct strategic approach for running a high technology business. The argument illustrates what can happen when quarterly returns become the predominant strategic rationale for a company. In the U.S. the business media (Economist, Forbes, Fortune, and Business Week etc) are now focusing on the question of Boeing's decline and the major implications for the U.S. national interest. Boeing is one of the jewels in the US technology crown, but today U.S. jobs and capability are being exported abroad, with most of its aircraft program work based in Asia. This is a hot topic in the US which explains why the business media are now so interested in this question. The book sits squarely in the centre of this debate. Deep Stall concludes with a brief analysis of the recent fight-back that has been evident in Boeing's fortunes and the successful campaign to sell the new 787. The authors probe the question of whether Airbus or Boeing is likely to dominate in the next ten or fifteen years.
Space policy is at the cutting edge of current EU policy developments and is a fascinating object of study, involving multiple and diverse actors. It is also an original and contemporary lens for studying European policy-making. This book explores advances in European space policy and their significance for European integration. Using a 'framing' methodology, it addresses central questions in European studies in order to form an interdisciplinary bridge between current research in space policy and contemporary European political studies. It assesses the interests of EU institutions in space and how these institutions perceive space policy. Furthermore, it demonstrates that space is a cross-cutting policy domain affecting a diverse range of EU policy fields, such as security, transport and migration, and underpinning the 21st century European and global economy. In doing so, this volume firmly locates space policy in the field of European Studies. This innovative volume will be of key interest to students and scholars of a range of policy areas including common foreign and security policy, technology policy, transport policy, internal market policies, environmental policy, development aid and disaster-risk management, as well as the EU institutions.
The core structure of the regulatory regime for international civil aviation (the 'Chicago System') is inter-national. The features of the Chicago System were designed in an era when the world's airlines were State-owned, and the most pressing international concerns were for navigation and safety regulation. Economic liberalization and intense globalization since the Second World War have impacted on the industry; today, it is global. This book observes the developing governance of global aviation, taking into account the concepts of sovereignty, jurisdiction and territoriality, and the proliferation of actors and participants as partners in a global public policy network, to posit that an upgraded system of global governance for civil aviation helps to explain the emerging complex landscape for global governance of civil aviation. As evidence of the emerging, complex matrix of governance of global aviation, this book identifies and reviews a selection of contemporary, transnational economic and environmental challenges facing the globalized aviation sector, e.g. fair competition safeguards, consumer protection, noise pollution and greenhouse gas emissions, and the respective 'legal' and policy actions taken at national level (United Arab Emirates, Qatar and People's Republic of China), regional level (the European Union) and international level (UN Framework Convention on Climate Change and International Civil Aviation Organization). The book concludes that economic and environmental regulation of international aviation, designed for an inter-national world of yesterday, evolves into global governance of aviation, which is more suited for today's global world. This book will be of particular interest to scholars and practitioners of aviation law, competition law and environmental law, as well as in the areas of transnational law, global governance and international relations.
This is the story of power and the abuse of power that led to the demise of a major federal union and the firing of over 11,000 federal employees. The Professional Air Traffic Controller's Organization (PATCO) misjudged the political sentiment of the nation, the willingness of the Reagan Administration to implement its social and economic agenda, and the ability of the union to achieve its goals through work stoppages. The events of 1981, chronicled in this story, severely undermined the union movement and set the stage for labor-management relations in the public sector for the subsequent two decades. Equally important, issues that lead to the PATCO strike were not addressed by the FAA or the Department of Transportation, and many of the same problems still plague the federal system today. While the PATCO debacle and its aftermath are now reasonably clear, what is unclear is whether the union and government leaders learned from the event.
Over the past two decades, the organization and provision of air traffic control (ATC) services has been dramatically transformed. Privatization and commercialization of air navigation has become commonplace. Far-reaching reforms, under a variety of organizational structures and aviation settings, have occurred across the world, most notably in Canada, Britain, Australia, New Zealand, and South Africa. In contrast, innovations have lagged behind in other countries - including the United States. In addition, much recent attention has been given to aviation infrastructure and safety in Africa, in some parts of Asia and Latin America, and in rapidly growing air markets including India and China. In response, the International Civil Aviation Organization (ICAO), the International Air Transport Association (IATA), and multilateral banks and institutions have launched a major effort to improve the performance and safety of civil aviation in developing economies. Managing the Skies has been written to provide a guide to what has been tried in air traffic management, what has worked, and what lessons might be learned. The book starts with an introduction to air navigation, its development and current state, as well as trends in aviation activity. It examines in detail the experiences of ATC in both mature and emerging markets across the world, considering many alternative models, efforts to restructure and comparisons of performance. The book contains several in-depth case studies to provide a truly global perspective of ATC practices. Particular attention is given to the FAA and its efforts and challenges in reforming ATC in the US, both historically and in the current climate. It addresses the issues of finance, organization, investment, and safety restructuring and reform options that are at the core of current debates involving air traffic control in the United States. Further to this, the authors discuss the alternatives available for future change. The book concludes by examining the cross-cutting issues of labor relations and organizational structures, presenting the lessons learned and considering what the future may hold. As the world experiences a resurgence in air travel and civil aviation, the issues discussed in Managing the Skies are particularly timely not only for industry and government leaders, but for the world's air travelers.
Safety is more than the absence of accidents. Safety has the goal of transforming the levels of risk that are inherent in all human activity, while its interdisciplinary nature extends its influence far into most corporate management and government regulatory actions. Yet few engineers have attended a safety course, conference or even a lecture in the area, suggesting that those responsible for the safe construction and operation of complex high-risk socio-technical systems are inadequately prepared. This book is designed to meet the expressed needs of aviation safety management trainees for a practical and concise education supplement to the safety literature. Written in a highly readable and accessible style, its features include: c detailed analysis of the forward-looking System Safety approach, with its focus on accident prevention; c classification of transportation safety literature into distinct schools of thought (Tort Law, Reliability Engineering, System Safety Engineering); c real world, practical, illustrations of the theory; c the history, theory and practice of safety management ; c inter-disciplinary thinking about safety . The flying public is faced with a bewildering array of aviation safety data from a diverse and ever increasing number of sources. This book is an essential guide to the available information, and a major contribution to the international public debate on aviation safety.
Globalization is a pervasive feature of recent industrial and commercial developments, not least in the airline business with concomitant effects on human resource management. This book focuses on the organization and human resource changes that have taken place in the international airline industry in recent years. It provides an extensive analysis of airline organization and external relations, airline organization and internal relations, changes in industrial relations and human resource management and also, the integration of human resource management and other management functions. The authoritative second edition of an already established work that covers both theory and practice, this book will be of great interest to managers in all areas of the airline industry, as well as to students of air transport and personnel/human resource management.
Now in its ninth edition, Air Transportation: A Global Management Perspective by John Wensveen is a well-proven, accessible textbook that offers a comprehensive introduction to the theory and practice of air transport management. In addition to explaining the fundamentals, the book transports the reader to the leading edge of the discipline, using past and present trends to forecast future challenges and opportunities the industry may face, encouraging the reader to think deeply about the decisions a manager implements. The word "Global" has been added to the subtitle for this edition, reflecting an increased emphasis on worldwide operations including North America, Latin America/Caribbean, Europe, Asia-Pacific, the Middle East and Africa. The ninth edition focuses on the "Age of Acceleration", addressing trends related to emerging technologies, such as autonomy, artificial intelligence, augmented reality, virtual reality, 3-D printing, data analytics, block chain, cybersecurity, etc. New material includes extra information on airport management and operations, air carrier business models, aviation risk, safety and security, and how changing political landscapes impact the aviation industry. Enhanced content is supported by the addition of new chapters and online supplemental resources including PowerPoint presentations, chapter quizzes, exam questions and links to online resources. This wide-ranging textbook is appropriate for nearly all aviation programs that feature business and management. Its student-friendly structure and style make it highly suitable for modular courses and distance-learning programs, or for self-directed study and continuing personal professional development.
Global Airlines: Competition in a Transnational Industry presents
an overview of the changing scene in air transport covering current
issues such as security, no frills airlines, 'open skies'
agreements, the outcome of the recent downturn in economic activity
and the emergence of transnational airlines, and takes a forward
looking view of these challenges for the industry.
This book is an account of the management and environmental aspects of marketing a major airline, at a time of rapid growth in the aviation industry. It brings out the problems involved in marketing a service as distinct from a commodity, and highlights the special aspects which flow from government interest in aviation and the peculiarities of the aviation market. Other chapters cover market research, an analytical review of airline pricing and co-operative agreements between airlines, as well as product planning and the marketing processes once the schedules are on sale. |
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