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Books > Business & Economics > Industry & industrial studies > Transport industries > Aerospace & air transport industries

Air Transport and the European Union - Europeanization and its Limits (Hardcover): H. Kassim, H. Stevens Air Transport and the European Union - Europeanization and its Limits (Hardcover)
H. Kassim, H. Stevens
R3,045 Discovery Miles 30 450 Ships in 10 - 15 working days

"Air Transport and the European Union" investigates the emergence of the EU as a major policy actor in aviation and examines how Europeanization has transformed the governance, organization and structure of the sector since the mid-1980s. It addresses the question of how, when a detailed regulatory system already existed, the EU was able to establish its own policy-making competence and to override the wishes of the majority or member states opposed to EU involvement.

New Concepts and Methods in Air Traffic Management (Hardcover, 2001 ed.): Lucio Bianco, Paolo Dell'Olmo, Amedeo R Odoni New Concepts and Methods in Air Traffic Management (Hardcover, 2001 ed.)
Lucio Bianco, Paolo Dell'Olmo, Amedeo R Odoni
R5,493 Discovery Miles 54 930 Ships in 10 - 15 working days

This volume presents new concepts and methods in Air Traffic Management, in particular: Collaborative Decision Making, as it incorporates for the first time airline companies in the management process; Congestion Pricing, as many part of the systems are and will remain saturated, hence only leveling of demand can contribute to global efficiency; Flow Management Methods, as the most important tools in planning and analysis; Models of Controller-Pilot Interaction, as deregulation increases the workload of this communication; Weather Forecast, as airport capacity is strongly affected by weather conditions.

Strategic Airport Planning (Paperback): Mike Brown Strategic Airport Planning (Paperback)
Mike Brown
R1,322 Discovery Miles 13 220 Ships in 9 - 15 working days

This book will explore a new approach to airport planning that better captures the complexities and velocity of change in our contemporary world. As a result, it will lead to higher performing airports for users, business partners, investors and other stakeholders. This is especially pertinent since airports will need to come back better from the Covid-19 pandemic. The book explains the importance of articulating a clear strategy, based on a rigorous analysis of the competitive landscape while avoiding the pitfalls of ambiguity and 'virtue signalling'. Having done so, demand forecasts can be developed that resemble S-curves, not simple straight lines, that reflect strategic opportunities and threats from which a master plan can be developed to allocate land and capital in a way that maximizes return on assets and social licence. The second distinctive feature of this book is the premise that planning an airport as an island, a fortress even, does not work anymore given how interconnected airports are with other components of the transportation system, the economies and communities they serve and the rapid pace of social and technological change. In summary, the book argues that airport planning needs to move beyond its traditional boundaries. The book is replete with real examples from airports of all sizes around the world and includes practical advice and tools for executives and managers. It is recommended reading for individuals working in the airport business or the broader air transport industry, members of airports' board of directors, who may be new to the business, elected officials, policy makers and urban planners in jurisdictions hosting or adjacent to airports, regulators, economic development professionals and, finally, students.

Operations Research in the Airline Industry (Hardcover, 1998 ed.): Gang Yu Operations Research in the Airline Industry (Hardcover, 1998 ed.)
Gang Yu
R6,172 Discovery Miles 61 720 Ships in 10 - 15 working days

260 2 Crew Legalities and Crew Pairing Repair 264 3 Model and Mathematical Formulation 266 4 Solution Methodology 271 5 Computational Experiences 277 6 Conclusion 285 REFERENCES 286 10 THE USE OF OPTIMIZATION TO PERFORM AIR TRAFFIC FLOW MANAGEMENT Kenneth Lindsay, E. Andrew Boyd, George Booth, and Charles Harvey 287 1 Introduction 288 2 The Traffic Flow Management (TFM) Problem 289 3 Recent TFM Optimization Models 292 4 The Time Assignment Model (TAM) 302 5 Summary and Conclusions 307 REFERENCES 309 11 THE PROCESSES OF AIRLINE SYSTEM OPERATIONS CONTROL Seth C. Grandeau, Michael D. Clarke, and Dennis F.X. Mathaisel 312 1 Introduction 313 2 The Four Phases of Airline Schedule Development 315 The Airline Operations Control Center (OCC) 3 320 4 Analysis of Operational Problems 331 5 Areas For Improvement 352 6 Case Study: PT Garuda Indonesia Airlines 357 REFERENCES 368 12 THE COMPLEX CONFIGURATION MODEL Bruce W. Patty and Jim Diamond 370 1 Introduction 370 Problem Description 2 371 Problem Formulation 3 375 4 Model Implementation 379 ix Contents 383 5 Summary REFERENCES 383 13 INTEGRATED AIRLINE SCHEDULE PLANNING Cynthia Barnhart, Fang Lu, and Rajesh Shenoi 384 1 Introduction 385 2 Fleet Assignment and Crew Pairing Problems: Existing M- els and Algorithms 388 3 An Integrated Approximate Fleet Assignment and Crew Pa- ing Model 393 4 An Advanced Integrated Solution Approach 395 5 Case Study 396 6 Conclusions and Future Research Directions 399 REFERENCES 401 14 AIRLINE SCHEDULE PERTURBATION PROBLEM: LANDING AND TAKEOFF WITH

Confronting Mistakes - Lessons from the Aviation Industry when Dealing with Error (Hardcover): J Hagen Confronting Mistakes - Lessons from the Aviation Industry when Dealing with Error (Hardcover)
J Hagen
R2,343 Discovery Miles 23 430 Ships in 12 - 17 working days

Mistakes are unavoidable. Yet in most organizations, they are rarely thoroughly examined. An exception is the high-risk aviation industry, where experts have established an open and democratic culture for dealing with error.
Confronting Mistakes draws on this expertise to initiate a new framework for active error management relevant to wider industry. By analyzing dramatic aviation accidents, Jan Hagen presents a new approach to error management in business to reveal how diagnostic, error-permissive behaviour is the first step towards turning mistakes into learning opportunities.

English for Cabin Crew: Audio CD (CD-ROM): Terence Gerighty English for Cabin Crew: Audio CD (CD-ROM)
Terence Gerighty
R1,106 Discovery Miles 11 060 Ships in 10 - 15 working days

English for Cabin Crew is an essential course for those preparing for a career as a cabin crew member. It is equally suitable for those already working in the industry who need to improve their communication skills when carrying out their pre and in-flight responsibilities.

When Giants Ruled the Sky - The Brief Reign and Tragic Demise of the American Rigid Airship (Hardcover): John J. Geoghegan When Giants Ruled the Sky - The Brief Reign and Tragic Demise of the American Rigid Airship (Hardcover)
John J. Geoghegan
R800 R691 Discovery Miles 6 910 Save R109 (14%) Ships in 9 - 15 working days

Almost everything you know about airships is wrong. Between 1917 and 1935, the US Navy poured tens of millions of dollars into their airship programme, building a series of dirigibles each one more enormous than the last. These flying behemoths were to be the future of long-distance transport, competing with trains and ocean liners to carry people, post and cargo from country to country, and even across the sea. But by 1936 all these ambitious plans had been scrapped. What happened? When Giants Ruled the Sky is the story of how the American rigid airship came within a hair's breadth of dominating long-distance transportation. It is also the story of four men whose courage and determination kept the programme going despite the obstacles thrown in their way - until the Navy deliberately ignored a fatal design flaw, bringing the programme crashing back to earth. The subsequent cover-up prevented the truth from being told for more than eighty years. Now, for the first time, what really happened can be revealed.

Training Design in Aviation (Hardcover, New Ed): Norman MacLeod Training Design in Aviation (Hardcover, New Ed)
Norman MacLeod
R4,557 Discovery Miles 45 570 Ships in 12 - 17 working days

Well structured training, based on sound theoretical principles, can transform the system in which high performance is essential and in turn, the organisation. Yet the strategic role of cost-effective training provision is often less well understood than it might be in all branches of aviation - whether civil or regional, general, business or military. This book analyzes the cycle of training design from the identification of requirement through to measurement of effectiveness. Key issues in training design and management are illustrated with examples and learning is consolidated through case studies. The book provides advice, tools, procedures and examples of best practice - both recent and well-established - to assist aviation training personnel who aim to guarantee cost-effective training. The approach is highly practical, but does not avoid covering the theory when needed. An informative guide to the process of training analysis and course design, the book examines each stage of the training design cycle in some depth. In addition, it looks at the application of quality management and of project management to training design. Each chapter contains advice and techniques, as well as examples drawn from the author's wealth of experience of training in aviation.

Human Performance in General Aviation (Hardcover, New Ed): David O'Hare Human Performance in General Aviation (Hardcover, New Ed)
David O'Hare
R3,360 Discovery Miles 33 600 Ships in 12 - 17 working days

This is the first available edited collection of chapters on human performance in general aviation. Each chapter has been written by someone with knowledge of both the research literature and the operational background of general aviation. Chapters are designed to survey the current state of knowledge in areas critical to general aviation and to spell out both the operational implications of this knowledge and the directions needed for future research. Topics covered include strategies for flight instruction; the development of computer-based training; stress and decision making; skill development; the involvement of general aviation pilots in incidents and accidents; human factors implications of GPS use and the future of aircraft design and development in general aviation. The book provides an authoritative outline of currently applicable human factors knowledge for general aviation and a valuable guide to future developments. It features a foreword by Dr Stan Roscoe.

Airports on Hold (Paperback): Sara Favargiotti Airports on Hold (Paperback)
Sara Favargiotti
R709 Discovery Miles 7 090 Ships in 12 - 17 working days

What happens when a functional building is decommissioned? This book investigates liminal spaces: areas we occupy between here and there; structures that exist only as a place to be passed through, rather than as a destination in themselves. Its onus is buildings that have fallen to the wayside, and no longer channel continuous flows of human traffic. Combining architectural insight with a study of the transitory human condition, Airports on Hold analyses a number of obsolete airport infrastructures. As well as exploring how design impacts on an airport's success, this book investigates the relationship between small and medium airports and territories through a series of case studies. The research included herein has been compiled from the author's experiences at numerous universities. Especial thanks go out to the Harvard Graduate School of Design, the University IUAV of Venice, the University of Genoa, and the Universidad Autonoma de Barcelona, for supporting the creation of this book.

Airline Finance (Paperback, 5th edition): Peter S. Morrell Airline Finance (Paperback, 5th edition)
Peter S. Morrell
R1,692 Discovery Miles 16 920 Ships in 9 - 15 working days

Revised and updated in its fifth edition, this internationally renowned and respected book provides the essentials to understanding all areas of airline finance. Designed to address each of the distinct areas of financial management in an air transport industry context, it also shows how these fit together, while each chapter and topic - for example, aircraft leasing - provides a detailed resource that can also be consulted separately. Supported at each stage by practical airline examples and recent data, Airline Finance examines the financial trends and longer term prospects for the airline industry as a whole, contrasting the developments for the major regions and airlines together with critical discussion of key issues that affect the industry as a whole. Important techniques in financial analysis are applied to the airlines as well as their investors such as banks and other financial institutions. Thoroughly amended and updated throughout, and expanded with the addition of two new chapters, the fifth edition reflects the many developments that have affected the industry, such as the impacts of the banking and sovereign debt crises on the airline industry, signs of re-nationalisation of airlines that have emerged in Europe, and the substantial changes that have occurred in connection with rating agencies and LIBOR. New start-ups and bankruptcies are covered for the first time in a new chapter, joined by airline mergers and acquisitions (M&A), both playing a role in airline concentration. Reflecting their status as a permanent feature, fuel hedging and fuel surcharges now also have their own chapter. The medium- to long-term future in terms of further concentration and government intervention (or the lack of it) and a shift in aircraft financing towards capital markets are discussed in the final chapter. The book is written for employees of airlines, airports and their suppliers, and investment bank and other analysts. It is also popular for use by universities and in-house courses on air transport management, within both academia and industry.

Air Traffic Control: Human Performance Factors (Hardcover, New Ed): Anne R. Isaac, Bert Ruitenberg Air Traffic Control: Human Performance Factors (Hardcover, New Ed)
Anne R. Isaac, Bert Ruitenberg
R5,051 Discovery Miles 50 510 Ships in 12 - 17 working days

From the Foreword by Captain Daniel Maurino, ICAO: '...Air Traffic Control...will remain a technology-intensive system. People (controllers) must harmoniously interact with technology to contribute to achieve the aviation system's goals of safe and efficient transportation of passengers and cargo...This book...considers human error and human factors from a contemporary and operational perspective and discusses the parts as well as the whole...I hope you enjoy reading it as much as I did.' The motivation for writing this book comes from the author's long standing belief that the needs of Air Traffic Service personnel are inadequately represented in the aviation literature. There are few references to air traffic control in many of the books written for pilots and about pilots and this is also observed at the main international conferences. In line with the ICAO syllabus for human factors training for air traffic controllers, the book covers the main issues in air traffic control, with regard to human performance: physiology including stress, fatigue and shift work problems; psychology with emphasis on human error and its management, social psychology including issues of communication and working in teams, the environment including ergonomic principles and working with new technologies and hardware and software issues including the development of documentation and procedures and a study of the changes brought about by advanced technologies. Throughout the text there are actual examples taken from the air traffic control environment to illustrate the issues discussed. A full bibliography is included for those who want to read beyond these issues. It has been written for all in air traffic services, from ab initio to the boardroom; it is important that the men and women in senior management positions have some knowledge and awareness of the fundamental problems that limit and enhance human performance.

Developing the Future Aviation System (Hardcover, New Ed): Rod Baldwin Developing the Future Aviation System (Hardcover, New Ed)
Rod Baldwin
R3,340 Discovery Miles 33 400 Ships in 12 - 17 working days

The major changes taking place in technology have some of the greatest effect in the world of aviation. Yet, in an industry which started with the concept of 'open skies', each sector has traditionally developed on its own and adjusted to developments in other areas as and when required. The need for integration is particularly important as the skies become increasingly crowded. More intense commercialization dramatically increases the interlocking between technological developments and the size of the financial investments required. For maximum efficiency the aviation system thus has to develop as an integrated whole with a greater awareness of events in other sectors. This book is intended to meet this requirement by addressing the breadth and depth of the aviation system and looking at some areas where significant advances are happening. While following the processes of development, the reader will see where the results might lead in the new century. Its three parts concentrate on areas of great significance - in integration as well as in technological progress - especially for their impact on human and social aspects. The editor and the invited contributors are amongst the foremost experts, researchers and industry leaders in their fields in the global aviation community, many with hands-on experience of massive change. The intended readership includes those who are moving into management functions in air traffic management, airplane manufacturing and airline operations; in training centres, colleges and institutions.

Air Cargo Claims (Hardcover): Rex Tester Air Cargo Claims (Hardcover)
Rex Tester
R5,839 Discovery Miles 58 390 Ships in 12 - 17 working days

The structure of air cargo claims is highly complex. Claimants may often have difficulty in establishing against whom they should make their claim. With the emphasis on practicality, this text is aimed at the entire air cargo industry from airlines and their insurers to freight forwarders, and importers and exporters. It illustrates the demarcation of responsibilites and liabilities of the various key players in the aviation market, and the contractual responsibilites and the liability implications between the various parties.

Safety Management Systems and their Origins - Insights from the Aviation Industry (Hardcover): Corinne Bieder Safety Management Systems and their Origins - Insights from the Aviation Industry (Hardcover)
Corinne Bieder
R2,584 Discovery Miles 25 840 Ships in 9 - 15 working days

Explores SMS as it is implemented in aviation based on examples from several countries and regions, namely the UK, USA, and Australia. Presents a socio-historical analysis of how SMSs emerged in high-risk industries. Provides insights to explain the existing limitations of SMS. Proposes new avenues to reach beyond the limitations of SMS. Discusses the COVID-19 pandemic within the framework of risk analysis.

Art, the Sublime, and Movement - Spaced Out (Hardcover): Amanda Du Preez Art, the Sublime, and Movement - Spaced Out (Hardcover)
Amanda Du Preez
R4,474 Discovery Miles 44 740 Ships in 9 - 15 working days

This book is a critical interdisciplinary approach to the study of contemporary visual culture and image studies, exploring ideas about space and place and ultimately contributing to the debates about being human in the digital age. The upward and downward pull seem in a constant contest for humanity's attention. Both forces are powerful in the effects and affects they invoke. When tracing this iconological history, Amanda du Preez starts in the early nineteenth century, moving into the twentieth century and then spanning the whole century up to contemporary twenty-first century screen culture and space travels. Du Preez parses the intersecting pathways between Heaven and Earth, up and down, flying and falling through the concept of being "spaced out". The idea of being "spaced out" is applied as a metaphor to trace the visual history of sublime encounters that displace Earth, gravity, locality, belonging, home, real life, and embodiment. The book will be of interest to scholars working in art history, visual culture, media and cultural studies, phenomenology, digital culture, mobility studies, and urban studies.

Corporate Governance, Sustainability, and Information Systems in the Aviation Sector, Volume I (Hardcover, 1st ed. 2022): Kasim... Corporate Governance, Sustainability, and Information Systems in the Aviation Sector, Volume I (Hardcover, 1st ed. 2022)
Kasim Kiraci, Kiymet Tunca Caliyurt
R4,680 Discovery Miles 46 800 Ships in 12 - 17 working days

This book delves into corporate governance, sustainability, and information systems related to the aviation sector. Due to globalization and rise in cross-border business, the aviation sector has become an essential means of transport. However, the industry has tremendous impact on social, economic, and natural environments and carries significant risks. The book explores such issues plaguing the aviation sector under three key areas: CSR and sustainability, information systems and risk management, and corporate governance and accountability in the airline industry. The book concludes with an analysis of the impact of COVID-19 crisis on the industry and ways to respond and recover from the effects of the pandemic.

Human Factors In Air Traffic Control (Paperback): V. D. Hopkin Human Factors In Air Traffic Control (Paperback)
V. D. Hopkin
R4,127 Discovery Miles 41 270 Ships in 12 - 17 working days

This text discusses the skills and abilities that air-traffic controllers need. Its approach is international as air-traffic control practices throughout the world have to be mutually compatible and agreed. The book aims to include every kind of

Expansion Rebellion - Using the Law to Fight a Runway and Save the Planet (Paperback): Celeste Hicks Expansion Rebellion - Using the Law to Fight a Runway and Save the Planet (Paperback)
Celeste Hicks
R495 Discovery Miles 4 950 Ships in 12 - 17 working days

This is a story of hope in the face of widespread consternation over the global climate crisis. For many people concerned about global warming, the 2018 vote by UK parliamentarians to proceed with the plans for a third runway at Heathrow Airport was a devastating blow. Aviation was predicted to make up some 25% of the UK's carbon emissions by 2050 and so the decision seemed to fly in the face of the UK's commitment to be a climate leader. Can the UK expand Heathrow airport, bringing in 700 extra planes a day, and still stay within ambitious carbon budgets? One legal case sought to answer this question. Campaigning lawyers argued that plans for a third runway at one of the world's busiest airports would jeopardise the UK's ability to meet its commitments under the 2015 Paris Agreement on climate change. This book traces the dramatic story of how the case was prepared - and why international aviation has for so long avoided meaningful limits on its expansion. -- .

The Airline Industry and the Impact of Deregulation (Hardcover, 2nd edition): George Williams The Airline Industry and the Impact of Deregulation (Hardcover, 2nd edition)
George Williams
R4,566 Discovery Miles 45 660 Ships in 12 - 17 working days

In the fast-changing theatre of air transportation, the strategic development of airlines and the operating economics of scheduled airline services have been transformed, following the profound impact of US deregulation. The lessons gleaned from the US experience, including effective ways of constraining rivals, have quickly been adopted by carriers facing the opening up to competition of their own local markets. In addition, in response to the hunt by the successful US survivors for further international traffic, carriers have been forced to emulate certain tactics adopted by these megacarriers, virtually irrespective of their own government's regulatory stance. The economics of the sector, particularly with regard to revenue generation, has resulted in increased market concentration. In the longer term, prospects for competition remain unclear, given the likely existence of only a small number of similarly endowed, globally alligned megacarriers. This book explores the impact of deregulation policies on key areas of the airline industry, analyzes the response of incumbent carriers to economic freedom and examines whether or not it is possible to devise a pro-competitive regulatory strategy for this sector. The author provides the reader with a clear explanation as to: c why airline deregulation policies have produced a number of unanticipated outcomes; c why low-cost new entrants have been unable to survive under deregulation; c why the impact of airline deregulation has differed between the USA and Western Europe. Using this analysis as a basis, he explores the future development of the sector, indicating the likely future trends towards globalization. He also argues that a competitive marketplace is not a guaranteed outcome of full deregulation and suggests an alternative approach. The book is of special interest to those members engaged in the airline industry, regulatory authorities and government departments of transport and industry. It wil

The Future of Pricing - How Airline Ticket Pricing Has Inspired a Revolution (Hardcover): E. Boyd The Future of Pricing - How Airline Ticket Pricing Has Inspired a Revolution (Hardcover)
E. Boyd
R1,596 Discovery Miles 15 960 Ships in 10 - 15 working days

A story about science, technology, and people, "The Future of Pricing" provides an inside look at how airlines price tickets and how practices developed in the airline industry are now revolutionizing the world of pricing. Written for business professionals and students wanting to better understand the rapid growth of scientific pricing, the author draws upon his years of experience as Chief Scientist for a pricing software firm that has implemented over 250 pricing solutions with over 100 airlines and Fortune 500 companies. Using first-hand accounts, interviews, anecdotes, and examples, the book explores how leading companies have dealt with obstacles ranging from stubborn sales agents to overly zealous scientists to emerge as powerful, rational pricing organizations.

System Analysis and Modelling in Air Transport - Demand, Capacity, Quality of Services, Economic, and Sustainability... System Analysis and Modelling in Air Transport - Demand, Capacity, Quality of Services, Economic, and Sustainability (Paperback)
Milan Janic
R2,234 Discovery Miles 22 340 Ships in 9 - 15 working days

This book presents a comprehensive analysis and modelling of demand, capacity, quality of services, economics, and sustainability of the air transport system and its main components - - airports, airlines, and ATC/ATM (Air Traffic Control/Management). Airports consist of the airside and landside area characterized by their capacities for handling demand such as aircraft, air passengers, and air freight/cargo shipments. Regarding spatial configuration, airlines generally operate hub-and-spoke (conventional or legacy airlines) and point-to-point (LCCs - Low Cost Carriers) air route networks. Their fleets consisting of different aircraft types provide transport capacity for serving demand including air passengers and freight/cargo shipments. The ATC/ATM includes the controlled airspace, traffic management and control facilities and equipment on the ground, space, and on board aircraft, and the ATC Controllers). They all provide capacity to handle demand consisting of the flights between origin and destination airports carried out by airline aircraft. The outcome from the interrelationships between demand and capacity at these components materializes as the quality of services. At airports and airlines this is generally expressed by congestion and delays of aircraft, air passengers, and freight/cargo shipments. At ATC/ATM, this is expressed by delays, horizontal and vertical in-efficiency, and safety of flights. Economics of each component relate to its revenues, costs, and profits from handling demand, i.e., providing services of given quality. The sustainability of air transport system has become increasingly important issue for many internal and external actors/stakeholders involved to deal with. This has implied increasing the system's overall social-economic effects/benefits while reducing or maintaining constant impacts/costs on the environment and society at both global and regional/local scale under conditions of continuous medium- to long term growth.

English for Cabin Crew (Paperback): Terence Gerighty English for Cabin Crew (Paperback)
Terence Gerighty
R1,042 Discovery Miles 10 420 Ships in 10 - 15 working days

English for Cabin Crew is an essential course for those preparing for a career as a cabin crew member. It is equally suitable for those already working in the industry who need to improve their communication skills when carrying out their pre and in-flight responsibilities. English for Cabin Crew is a comprehensive course designed to: Improve fluency and pronunciation Build key vocabulary and expressions Develop listening skills Ideal for group teaching, one-to-one or self-study. English for Cabin Crew follows the real-time working practices of flight attendants in routine and non-routine situations. From pre-flight briefings to disembarkation it looks at the specific language used in all on-board situations, giving cabin crew the confidence to use correct and appropriate English at every stage of their job.

Fasten Your Seatbelt: The Passenger is Flying the Plane (Paperback): Nawal K. Taneja Fasten Your Seatbelt: The Passenger is Flying the Plane (Paperback)
Nawal K. Taneja
R1,557 Discovery Miles 15 570 Ships in 9 - 15 working days

Fasten Your Seatbelt: The Passenger is Flying the Plane is the fourth in a series written at the encouragement of practitioners in the global airline industry. Core customers are beginning to seize control of the direction of the industry from airline management. Customers are doing so due to deep dissatisfaction with what is being offered by traditional carriers across all areas, including network, product, price, customer service and the distribution system. New airlines have clearly focused business designs with the discipline to reject non-valued products or services. In the US, new airlines score higher in customer satisfaction, offering lower fares and making larger operating profits. This book is about customer behaviour and how to address it. It provides detailed but easy-to-read practical discussion of the changes required on the part of airline management not only to think boldly, but also to execute courageously and relentlessly, ground-breaking strategies to fly ahead of their customers. As with previous books written by Nawal Taneja, the primary audience continues to be senior level practitioners within the global airline industry - in both traditional carrier and low complexity carrier segments. The approach is impartial, candid and pragmatic, based on what is happening in the actual market place rather than theoretical business models.

Airport Marketing (Paperback, 2nd edition): Nigel Halpern, Anne Graham Airport Marketing (Paperback, 2nd edition)
Nigel Halpern, Anne Graham
R1,285 Discovery Miles 12 850 Ships in 9 - 15 working days

Approach and coverage: This book continues to be the only student introductory text on Airport marketing, reflecting commonly taught content and current issues in the airport industry. It is considered to be an 'indispensable' student resource, offering excellent coverage of core principles, marketing research and planning. The book integrates global case studies to show theory in practice. Written by respected and well known author team * Accessible writing style that is appropriate and at the right level for UG students approaching the subject for the first time. * Book is logical, progressive and easy to follow from evolution of airport marketing to CRM.

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