This book is an account of the management and environmental aspects of marketing a major airline, at a time of rapid growth in the aviation industry. It brings out the problems involved in marketing a service as distinct from a commodity, and highlights the special aspects which flow from government interest in aviation and the peculiarities of the aviation market. Other chapters cover market research, an analytical review of airline pricing and co-operative agreements between airlines, as well as product planning and the marketing processes once the schedules are on sale.

This book will explore a new approach to airport planning that better captures the complexities and velocity of change in our contemporary world. As a result, it will lead to higher performing airports for users, business partners, investors and other stakeholders. This is especially pertinent since airports will need to come back better from the Covid-19 pandemic. The book explains the importance of articulating a clear strategy, based on a rigorous analysis of the competitive landscape while avoiding the pitfalls of ambiguity and 'virtue signalling'. Having done so, demand forecasts can be developed that resemble S-curves, not simple straight lines, that reflect strategic opportunities and threats from which a master plan can be developed to allocate land and capital in a way that maximizes return on assets and social licence. The second distinctive feature of this book is the premise that planning an airport as an island, a fortress even, does not work anymore given how interconnected airports are with other components of the transportation system, the economies and communities they serve and the rapid pace of social and technological change. In summary, the book argues that airport planning needs to move beyond its traditional boundaries. The book is replete with real examples from airports of all sizes around the world and includes practical advice and tools for executives and managers. It is recommended reading for individuals working in the airport business or the broader air transport industry, members of airports' board of directors, who may be new to the business, elected officials, policy makers and urban planners in jurisdictions hosting or adjacent to airports, regulators, economic development professionals and, finally, students.

The Honourable Mrs Victor Bruce: record-breaking racing motorist; speedboat racer; pioneering aviator and businesswoman - remarkable achievements for a woman of the 1920s and '30s. Mildred Bruce enjoyed a privileged background that allowed her to search for thrills beyond the bounds of most female contemporaries. She raced against the greats at Brooklands, drove 200 miles north of the Arctic Circle and won the first ladies' prize at the Monte Carlo Rally. Whilst Amy Johnson was receiving global acclaim for her flight to Australia, Mildred learned to fly, and a mere eight weeks later she embarked on a round-the-world flight, becoming the first person to fly solo from the UK to Japan. Captured by brigands and feted by the Siamese, Japanese and Americans, she survived several crashes with body and spirit intact, and became a glittering aviation celebrity on her return. A thoroughly modern woman, she pushed similar boundaries in her unconventional love life and later became Britain's first female airline entrepreneur. This is the story of a charismatic woman who defied the conventions of her time, and loved living life in the fast lane.

The book describes the recent trends in space policy and the space sector overall. While maintaining a global scope with a European perspective, it links space policy with other policy areas, highlights major events, and provides insights on the latest data. The Yearbook includes the proceedings of ESPI's 12th Autumn Conference, which discussed the growing importance of Security in Outer Space and the stakes for civilian space programmes in the public and private sectors. Bringing together satellite operators, SMEs, European and American institutions, and think tanks, the Autumn Conference served as platform for fresh insights on security in outer space and the potential of transatlantic relations to address its challenges. The Yearbook also includes executive summaries of ESPI's work in 2017 as well as ESPI's 2017 Executive Briefs, covering topics such as suborbital spaceflight, super heavy lift launch vehicles, collaboration with China, and the delimitation of outer space. All in all, the book gives a detailed review of space policy developments worldwide, contextualised with information about national-level space industries and activity and broader political and economic conditions. The readership is expected to include the staff of space agencies, the space industry, and the space law and policy research community.

The investigation and modelling of aviation accident causation is dominated by linear models. Aviation is, however, a complex system and as such suffers from being artificially manipulated into non-complex models and methods. This book addresses this issue by developing a new approach to investigating aviation accident causation through information networks. These networks centralise communication and the flow of information as key indicators of a system's health and risk. This holistic approach focuses on the system environment, the activity that takes place within it, the strategies used to conduct this activity, the way in which the constituent parts of the system (both human and non-human) interact and the behaviour required. Each stage of this book identifies and expands upon the potential of the information network approach, maintaining firm focus on the overall health of a system. The book's new model offers many potential developments and some key areas are studied in this research. Through the centralisation of barriers and information nodes the method can be applied to almost any situation. The application of Bayesian mathematics to historical data populations provides scope for studying error migration and barrier manipulation. The book also provides application of these predictions to a flight simulator study for the purposes of validation. Beyond this it also discusses the applicability of the approach to industry. Through working with a legacy airline the methods discussed are used as the basis for a new and prospective safety management system.

While international negotiations to reduce greenhouse gas (GHG) emissions have been less than satisfactory, there is a presumption that a significant level of multi-lateral commitment will be realized at some point. International air and marine travel have been left to one side in past talks because the pursuit of agreement proceeds on the basis of commitment by sovereign nations and the effects of these specific commercial activities are, by their nature, difficult to corral and assign to specific national jurisdictions. However, air travel is increasing and, unless something is done, emissions from this segment of our world economy will form a progressively larger percentage of the total, especially as emissions fall in other activities. This book focuses on fuel. The aim is to provide background in technical and policy terms, from the broadest reliable sources of information available, for the necessary discourse on society's reaction to the evolving aviation emissions profile. It considers what policy has been, why and how commercial air travel is committed to its current liquid fuel, how that fuel can be made without using fossil-source materials, and the barriers to change. It also advances some elements of policy remedies that make sense in providing an environmentally and economically sound way forward in a context that comprehends a more complete vision of sustainability than 'renewable fuels' traditionally have. The goal of Will Sustainability Fly? is to broaden and contextualize the knowledge resource available to academics, policy makers, air industry leaders and stakeholders, and interested members of the public.

Making a detailed contribution to geographies of air transport and aeromobility, this book examines the practices and processes that produce particular patterns of air transport provision both regionally and globally. In so doing, it updates the seminal contributions of Eva Taylor (1945), Kenneth Sealy (1957), Brian Graham (1995) and others to the study of air transport geography. Leading scholars in the field offer a unique insight into the key developments that have occurred in the field and the implications that these developments have had for geography, geographers, and global patterns of past, present and future air transport. Although globalization and liberalization processes have greatly expanded the demand for air transport over the last two decades, the industry has experienced several major setbacks due to economic, security, and environmental concerns. Many of these impacts have been much more pronounced in some regions, such as North America and Europe while others, such as Asia-Pacific have not been as adversely affected. Accordingly, there is a clear need to examine these recent economic and geopolitical changes from a geographical perspective given the differentiated pattern of effects from global processes. Addressing this need, this volume opens with thematic chapters covering key topics such as the historical geographies, socio-cultural mobilities, environmental externalities, urban geographies, and sustainability of the global air transport industry, followed by regional analysis of the industry in Asia-Pacific, Latin America, Greater Middle East and Africa as well as North America and Europe.

Jet airliner operations in the U.S. began in 1958, bringing, it was thought, a new era of fast, high, safe, smooth, sophisticated travel. But almost immediately, the new aircraft were involved in incidents and accidents that showed jets created new problems even as they solved old ones. This book discusses five disasters or near-disasters of the early Jet Age, experiences which shook the industry, regulators and public out of early complacency and helped build a more realistic foundation for safer air transportation. The book takes a detailed look at the 1966 destruction of Braniff International Airways Flight 250 in Nebraska. Nearly two years of inquiry helped advance the understanding of jet operations in severe weather and saw the first use of Cockpit Voice Recorder technology in an aviation accident investigation. In addition, a University of Chicago professor, Dr. Tetsuya ""Ted"" Fujita, conducted a more intensive investigation of the weather system which downed Flight 250. Over time, Dr. Fujit''s already extensive knowledge of thunderstorms and tornadoes led to his creation of the Fujita Scale of Tornado Intensity, the F-scale that we hear about so frequently during storm season.

This is the story of Kent's Garden Airfield, so called because of its location on an escarpment, overlooking Hythe and Romney Marsh. An airfield born out of necessity during the First World War. Following 1918 many record breaking flights began at Lympne. During the 1920's and 1930's, a time which saw the expansion of the RAF, civilian and RAF units shared the airfield and its facilities. Imperial Airways and other civilian airlines, often used the airfield, being on route to France. At the same time the Cinque Ports Flying Club was founded, many air races and flying displays took place. With the declaration of the Second World War on 3 Sptember 1939, it was realised that it was the ideal location for the RAF, being close to the coast. Lympne was host to many RAF units and squadrons during the war. When peace came private flying returned and later airlines such as Silver City and Skways operated their services to Europe. Flying continued into the early 1970's, but following closure, the airfield was developed and industrial units constructed, little remains today of this once important airfield.

Eastern Air Lines began in 1926 and last flew on January 18, 1991. Aviation pioneer Harold Pitcairn was the founder. He built airplanes and began the first carrier air mail route from New York to Atlanta under his company, Pitcairn Aviation. In 1929, Pitcairn was sold to Clement Keys of National Air Transport for $2.5 million. Keys changed the name to Eastern Air Transport and began passenger service the next year on daily round-trips between New York and Richmond. The airline grew, was purchased by General Motors and the name changed to Eastern Air Lines in 1934. In 1938, World War I flying ace Edward V. Rickenbacker purchased the airline, led it to become by the 1950s the most profitable airline in the United States, and took it into the jet age in the 1960s. Former astronaut Frank Borman became president of Eastern in 1975 and tried to manage the airline through the era of airline deregulation, labor union conflict, and heavy debt, ending with the sale of Eastern to Frank Lorenzo and Texas Air in 1986. The airline entered bankruptcy in March 1989, and ended service in less than two years.

Like the railroad and the automobile, the airliner has changed the very geography of the societies it serves. Fundamentally, air transportation has helped redefine the scale of human geography by dramatically reducing the cost of distance, both in terms of time and money. The result is what the author terms the 'airborne world', meaning all those places dependent upon and transformed by relatively inexpensive air transportation. The Economic Geography of Air Transportation answers three key questions: how did air transportation develop in the century after the Wright Brothers, what does it mean to live in an airborne world, and what is the future of aviation in this century? Examples are drawn from throughout the world. In particular, ample consideration is given to the situation in developing countries, where air transportation is growing rapidly and where, to a considerable degree, the future of the airborne world will be determined. The book weaves together the technological development of aviation, the competition among aircraft manufacturers and their stables of airliners, the deregulation and privatization of the airline industry, the articulation of air passenger and air cargo services in everyday life, and the challenges and controversies surrounding airports. It will be of particular interest to students and researchers in air transport history, the geography of the airline industry, air transport technological development, competition in the commercial aircraft industry, airport development, geography and economics. It will also be useful to professionals working in the airline, airport, and aircraft manufacturing industries.

Low Cost Carriers (LCCs) have become an integral part of today's air transport and tourism industries. Originating in the United States, the low-cost concept has subsequently been adopted by airlines on all continents. LCCs in Europe and North America, and to some extent in Asia, have already been well covered by academic literature. However, scientific publications on the topic of LCCs in Africa, Latin America, the Middle East, Australia and New Zealand are scarce. This volume provides the first comprehensive overview of developments, the legal framework and the current situation of the low-cost carrier phenomenon across the globe. It contains a dozen chapters, each dedicated to a region, all written by highly experienced and renowned experts from around the world. The Low Cost Carrier Worldwide is written primarily for upper-level undergraduate and postgraduate students, as well as researchers and practitioners within the fields of aviation, transport and tourism.

The last few decades have witnessed substantial liberalization trends in various industries and countries. Starting with the deregulation of the US airline industry in 1978, regulatory restructuring took place in further network industries such as telecommunications, electricity or railways in various countries around the world. Although most of the liberalization movements were initially triggered by the worrying performances of the respective regulatory frameworks, increases in competition and corresponding improvements in allocative and productive efficiency were typically associated with the respective liberalization efforts. From an academic perspective, the transition from regulated industries to liberalized industries has attracted a substantial amount of research reflected in many books and research articles which can be distilled to three main questions: (1) What are the forces that have given rise to regulatory reform? (2) What is the structure of the regulatory change which has occurred to date and is likely to occur in the immediate future? (3) What have been the effects on industry efficiency, prices and profits of the reforms which have occurred to date? Liberalization in Aviation brings together renowned academics and practitioners from around the world to address all three questions and draw policy conclusions. The book is divided into five sections, in turn dealing with aspects of competition in various liberalized markets, the emergence and growth of low-cost carriers, horizontal mergers and alliances, infrastructures, and concluding with economic assessments of liberalization steps so far and proposed steps in the future.

The story of the Royal Aircraft Factory at Farnborough, forerunner of the World’s premier aeronautical research establishment wherein were designed a diversity of aircraft including many of those that equipped the RFC, RNAS and RAF during the First World War. Originally established to build observation balloons for the Victorian British Army, the Factory later expanded to employ over 3500 people by mid-1916, at which time it became the subject of a political controversy that ended in a judicial enquiry. In 1918 its title was changed to the Royal Aircraft Establishment, not only to avoid a clash of initials with the newly formed Royal Air Force but to better define its changing role. Each of the many designs for airships and aeroplanes that were produced by the Factory between 1908 and 1918 is described in detail, illustrated by photographs, and with three-view drawings provided for the more prominent designs.

Business aviation is one of America's most important yet least understood industries. Most organizations (about 85%) operating business aircraft are small and medium-size enterprises. They include a wide range of organizations: state governments, universities, charitable organizations, and all types of businesses. While the organizations that rely on business aviation are varied, they all have one thing in common: the need for fast, flexible, safe, and secure access to destinations worldwide. Many small U.S. businesses rely on business aviation. They are located in markets where the airlines have reduced or eliminated service, making business aviation an important connection to the rest of the world. Business aviation fosters efficiency and productivity, and is essential in an intensely competitive global marketplace. This textbook, Practical Applications in Business Aviation Management, systematically examines business aviation and provides you with a complete understanding of one of America's most dynamic industries. In this comprehensive guide to business aviation management, authors James R. Cannon and Franklin D. Richey provide in-depth and useful information on all aspects of managing a corporate aviation program. The book begins with a brief look at the history of business aviation and its important role in the aviation industry. It then moves on to focus on the practical issues facing all corporate aviation programs, such as: *Regulatory compliance *Administrative issues *Aircraft and facility maintenance *Finances and budgeting *Aircraft selection and acquisition *Standard operating procedures *International operations *Human resource management *Training *Communication and teambuilding *Safety and security *And much more The book also includes a foreword by Ed Bolen, the President and CEO of the National Business Aviation Association. It is an essential tool for students and professionals who need comprehensive, accurate, and practical information on managing a corporate aviation program.

Business aviation is one of America s most important yet least understood industries. Most organizations (about 85%) operating business aircraft are small and medium-size enterprises. They include a wide range of organizations: state governments, universities, charitable organizations, and all types of businesses. While the organizations that rely on business aviation are varied, they all have one thing in common: the need for fast, flexible, safe, and secure access to destinations worldwide. Many small U.S. businesses rely on business aviation. They are located in markets where the airlines have reduced or eliminated service, making business aviation an important connection to the rest of the world. Business aviation fosters efficiency and productivity, and is essential in an intensely competitive global marketplace. This textbook, Practical Applications in Business Aviation Management, systematically examines business aviation and provides you with a complete understanding of one of America s most dynamic industries. In this comprehensive guide to business aviation management, authors James R. Cannon and Franklin D. Richey provide in-depth and useful information on all aspects of managing a corporate aviation program. The book begins with a brief look at the history of business aviation and its important role in the aviation industry. It then moves on to focus on the practical issues facing all corporate aviation programs, such as: .Regulatory compliance .Administrative issues .Aircraft and facility maintenance .Finances and budgeting .Aircraft selection and acquisition .Standard operating procedures .International operations .Human resource management .Training .Communication and teambuilding .Safety and security .And much more The book also includes a foreword by Ed Bolen, the President and CEO of the National Business Aviation Association. It is an essential tool for students and professionals who need comprehensive, accurate, and practical information on managing a corporate aviation program.

Applying fundamentals of marketing to commercial passenger air transportation, this textbook puts the emphasis on marketing principles and illustrative ways in which airlines can distinguish themselves within the highly competitive global marketplace. Fundamentals of Airline Marketing begins with a survey of current airline business strategies and the macro forces that have shaped the airline industry in the past and will continue to do so in the future. The growing importance of technology is discussed both from the perspective of better understanding customer needs and engaging more effectively with them. The central role of the "customer" is explored through the lens of modern segmentation and branding approaches. Coverage then shifts to the tactical decision areas consisting of the 4Ps-product, place, promotion, and price-in which marketers shape and execute their strategies. The book concludes with a focus on executing marketing initiatives internally through customer-facing employee groups and externally through the measurement and management of the customer experience. Fundamentals of Airline Marketing: * is an accessible textbook on the fundamentals of marketing for commercial passenger air transportation; * chronicles the marketing innovations and controversies that have been central to the historic shift in airline fortunes; * demonstrates how airline decisions fit within the fundamentals of marketing and how the marketplace is continuing to evolve; * provides a bridge between key marketing principles and their specific application to the airline industry in each chapter. This textbook is written primarily for undergraduate college students enrolled in aviation business administration programs and related courses. It will also serve as an accessible primer on airline marketing for industry professionals not presently working in marketing and for frontline airline employees seeking to learn more about marketing.

This timely book provides a multidisciplinary and comparative analysis of the ongoing terrorist threats against all aspects of air transportation, the effectiveness of the responses, globally, regionally, and nationally, and the continuing challenges to policy makers seeking to achieve a safe and secure global aviation system. The first section provides an overview of the industry?'s characteristics, the economic and regulatory issues shaping the security environment, such as legal frameworks and the role of the private sector in safeguarding passenger and air cargo flights. The second section provides comparative analyses of security policies and practices in several key countries: the United States, Canada, Brazil, Kenya, Israel, Malaysia, Japan and Australia. The book concludes with a comparative analysis of the contemporary state of aviation security policies and practices and its future challenges. Containing extensive interdisciplinary analyses of the main issues and challenges related to all aspects of aviation security, the book will be of great interest not only to scholars, students and practitioners concerned with aviation security, and to institutions that provide courses or programs in aviation management and related fields, but also to anyone dealing with such related topics as terrorism, public policy, transport, urban studies and logistics. Contributors include: H. Avilai, D. Brittin, E. Irandu, T. Prenzler, J. Price, P. Puri, D. Rhoades, F. Rossi Dal Pozzo, M.S. Sandhu, J. Szyliowicz, T. Udagawa, S. Vaithilingam, M.J. Williams, K. Zaidi, L. Zamparini

Airlines are buffeted by fluctuating political and economic landscapes, ever-changing competition, technology developments, globalization, increasing deregulation and evolving customer requirements. As a consequence all sectors of the air transport industry are in a constant state of flux. The principle aim of this book is to review current trends in the airline industry and its related suppliers, thereby providing an insight into the forces that are changing its dynamics. The factors that are reshaping the structure of the industry are examined with a view to identifying the key issues whose impact will be critical in the future. The book features two very distinct sections. The first contains short contributions from industry executives at CEO/VP level from airlines, aircraft/engine manufacturers, safety and navigational provider organisations, who have set out their take of where the airline industry is heading. This commercial input sets the scene for the book and provides the bridge to the second section, which is composed of 18 chapters written by distinguished academic authors. Each chapter presents a valuable insight into a specific area of the air transport industry, including: airlines, airports, cargo, deregulation, the environment, navigation, strategy, information technology, security and tourism. The shared objective of the authors is to describe and explain the core competencies that are determining the current shape of the industry and to examine the forces that will change its direction going forward. The book is written in a management style and will appeal to all levels of personnel who work for airlines across the world. It is also written for airport authorities, aerospace manufacturers, regulatory and government transportation agencies, researchers and students of aviation management, transport studies, tourism and the wider air transport industry.

This book stems from a series of biennial conferences devoted to issues affecting air-transport provision in remoter regions that have been organized by the Centre for Air Transport in Remoter Regions at Cranfield University. The primary aim of the conferences has been to provide an opportunity for those responsible for operating, managing, regulating and financing air transport services and associated infrastructure in these areas to be informed of the latest best-practice initiatives, to contrast different policy approaches and to debate potential solutions to perennial problems. Remoter regions has been a neglected area of air transport, as much of the focus of public and media attention is on the larger airlines, airports and aircraft. While the number of large airports in the world is in the hundreds, there are many thousands of smaller airports providing communities all over the globe with vital air links. More often than not these services and the airports to which they are operated are loss making and require subsidies to sustain them. There are therefore many more interested parties involved in both providing and deciding issues relating to the provision of air transport in these situations, most especially central, regional and local governments who are charged with financing these activities. The book contains 17 chapters from experts in remote-region air transport, within the following 5 sections: - Key economic and socio-economic issues - Subvention mechanisms - Route development initiatives - Infrastructure provision - Issues affecting the provision of air services in remoter regions.

This book offers material for strategic thinking featuring contributions from key figures in Europe, the US and Asia. The focus of the book expands from economic to legal issues, bankruptcy and safety and security. The carefully selected papers offer a thorough and structured analysis of major current developments in the air transport industry. Fully up to date, topics covered include competitive strength, capacity utilisation and risk.

The most likely future scenarios are more or less known. Only, the timeframe remains uncertain. The speed at which the various market players in the air transport chain will implement their strategies remains the key question. This depends on a whole range of exogenous and endogenous variables, as this book aspires to demonstrate. As both an overview of the current issues affecting the industry and as a cohesive set of strategic documents, therefore, this collection will prove invaluable for policy makers and researchers alike.

The global airline industry, facing significant changes and discontinuity is prompted and forced to deal with a "new normal." Who would have imagined a few years ago that: - a significant percentage of consumers in the US now prefer to fly low-cost airlines instead of full-service airlines because they perceive the product to be better, - airlines would generate up to a third of their total income from non-ticket revenue, - many low-cost airlines would add complexity to their original simple business models through the development of code-share agreements, the use of global distribution systems, and travel agents to distribute their seats, - Jetstar, a low-cost subsidiary of Qantas, would grow faster and be more profitable than its parent, - a survey carried out by Ryanair would show that 42 percent of passengers would be willing to stand on short (one hour) flights if they could pay 50 percent less than seated passengers, - passengers could pay as little as US$2,000 for a transatlantic Business Class ticket on top-brand airlines, - Lufthansa would have ownership in airlines based in Austria, Belgium, Italy, Switzerland, Turkey, the UK, and the US, and that it would continue to pursue equity ownership in airlines based in Poland and Scandinavia, or - the Japanese and Canadian governments would struggle to find different ways to bail out their heretofore flag carriers? To deal with this upcoming "new normal", airlines have to go beyond their short-term circumstantial strategies - they need strategic renewal of their ageing business model. In this candidly-written book, Nawal Taneja explains what will separate the winners from the losers. He maintains the leaders will be the airlines that: (1) exploit this crisis-driven change to their best advantage, (2) learn to work around the airline-inherent constraints that prevent them from running their businesses just like other businesses, (3) learn from successes and failures of other global enterprises, (4) sharpen their business intelligence, analytics, and strategic agility, and (5) proactively explore the "pockets of growth" in this emerging-markets century. To help airline executives become informed of new competitive games, the author analyzes numerous business sectors such as auto, hospitality, retail, technology, and entertainment. For example, relevant lessons can be learned from the strategic mistakes made by the US automakers. Likewise, emergent and compelling insights can be gained in superior customer experience from Ritz Carlton and Zappos, and in value-creating innovation from Cirque du Soleil and Zipcar. The book also features a multitiude of forewords from airlines and related businesses to provide readers with multiple perspectives on the changing landscape in the global airline industry. Nawal Taneja is a career analyst of the global airline industry with wide-ranging experience in the aviation industry, academia, and public policy. Encouraged by industry executives, he has written five other books for practitioners in the global airline industry, including FASTEN YOUR SEATBELT: The Passenger is Flying the Plane and Flying Ahead of the Airplane.

The book offers a comprehensive overview of the multifaceted matters that arise in the process of financing commercial aircraft. It reviews the different topics on a high-level basis, and then explains the terminology used for each particular area of specialization.

Aeromobilities is a collection of essays that tackle in many different ways the growing importance of aviation and air travel in our hypermobile, globalized world. Providing a multidisciplinary focus on issues ranging from global airports to the production of airspace, from airline work to helicopters, and from movement in airports to software systems, Aeromobilities seeks to enhance our understanding of space, time and mobility in the age of mass air travel. From Sao Paulo to Sydney, Aeromobilities draws on local experiences of airspaces to generate theory and research that are global in scope. It is the first book of its kind, bringing together a wide range of theoretical and methodological approaches to aviation and air travel in the social sciences and humanities, while emphasizing the central role of aeromobilities in contemporary social relations. In a world where virtually every aspect of social life is touched upon, in one way or another, by the complex global network of airline flows, with its large passenger aircraft and iconic international airports, Aeromobilities provides innovative analyses of some of the most fundamental and influential mobility networks of our time.