Deep Stall applies a framework of strategic analysis to the Boeing Company. Boeing is the world's largest aerospace / defence company, with turnover in the region of US $60bn. The book examines the relative decline of Boeing in the civil aircraft market in relation to European manufacturer, Airbus. The aim of the book is to utilize the concept of strategic value to explain Boeing's decline. The authors define this concept as investment in people and technology to leverage future market success by developing innovative new products, arguing that Boeing has neglected strategic value in favour of shareholder value, defined in terms of short-term cash benefits. The rationale for the book exists both in the fact that the story in itself is interesting and also in the wider framework of analysis concerning the correct strategic approach for running a high technology business. The argument illustrates what can happen when quarterly returns become the predominant strategic rationale for a company. In the U.S. the business media (Economist, Forbes, Fortune, and Business Week etc) are now focusing on the question of Boeing's decline and the major implications for the U.S. national interest. Boeing is one of the jewels in the US technology crown, but today U.S. jobs and capability are being exported abroad, with most of its aircraft program work based in Asia. This is a hot topic in the US which explains why the business media are now so interested in this question. The book sits squarely in the centre of this debate. Deep Stall concludes with a brief analysis of the recent fight-back that has been evident in Boeing's fortunes and the successful campaign to sell the new 787. The authors probe the question of whether Airbus or Boeing is likely to dominate in the next ten or fifteen years.

In research and application of Human Factors in Air Traffic Management (ATM) systems design, development and operation, there remains a lack of clarity regarding the range and integration of activities associated with the need for greater attention to issues such as human error, interface design and teamwork, especially in systems with increased levels of automation. This book seeks to redress this situation by presenting case studies of human factors applications in which there is demonstrable success in terms of improvement in operational systems. Individual examples are used to outline how each human factors study evolved, what it entailed, how it was resourced and how the results contributed to operational performance. Case studies include training methods, human error, team resource management, situation assessment, terminal automation replacement systems, collaborative decision-making to improve the effectiveness of traffic-flow management and the role of human factors in ATM.

The airline industry is currently faced with its longest and deepest crisis to date: many airlines are losing hundred of millions of US dollars, several have collapsed entirely and others have been rescued by their governments. This crisis has been precipitated by external shocks such as the attack on the Twin Towers in New York, the invasion of Iraq and the SARS epidemic. In addition, the effect of these events has been exacerbated by dynamic and potentially destabilizing internal developments. Comprehensive and thorough, this revealing book gives a detailed analysis of the crucial events and key developments which have impacted, and will continue to impact on the dynamics of the airline industry. Special attention is paid to: the key challenges faced by the airlines such as continued liberalization and 'open skies' the impacts of global alliances new low-cost and no-frills carriers on-line selling and distribution privatization the impact of disasters. Leading industry authority Rigas Doganis examines the future prospects for the changing airline business and assesses alternative policies which could help the sector adapt to the shifting marketplace. Ideal for students, researchers and professionals in the fields of economics and business, industry and transportation studies, this second edition of his definitive book brings the story right up to date.

The airline industry is currently faced with its longest and deepest crisis to date: many airlines are losing hundred of millions of US dollars, several have collapsed entirely and others have been rescued by their governments. This crisis has been precipitated by external shocks such as the attack on the Twin Towers in New York, the invasion of Iraq and the SARS epidemic. In addition, the effect of these events has been exacerbated by dynamic and potentially destabilizing internal developments. Comprehensive and thorough, this revealing book gives a detailed analysis of the crucial events and key developments which have impacted, and will continue to impact on the dynamics of the airline industry. Special attention is paid to: the key challenges faced by the airlines such as continued liberalization and 'open skies' the impacts of global alliances new low-cost and no-frills carriers on-line selling and distribution privatization the impact of disasters. Leading industry authority Rigas Doganis examines the future prospects for the changing airline business and assesses alternative policies which could help the sector adapt to the shifting marketplace. Ideal for students, researchers and professionals in the fields of economics and business, industry and transportation studies, this second edition of his definitive book brings the story right up to date.

Airport Marketing examines the management vision of airport marketing in the post-September 11th environment, presenting in-depth analysis of current airport management practices for both aviation and non-aviation-related activities. The 'aviation-related activities' section covers how an airport as a company develops its own marketing relationship with carriers and, in a broader sense, with all actors within the air transport pipeline, with the aim of increasing the number of intermediate clients consistent with its chosen positioning. The 'non-aviation-related' section, by contrast, focuses on how best-in-class airports have been developing new powers of attraction to customers in their regions, well beyond the simple concept of airport retailing, by use of the so-called 'commercial airport' model. Finally, the impact of September 11th is shown in terms of increased security measures and the future of the aviation industry as a whole. An analysis of worldwide airport industry is provided in the final chapter. Airport Marketing is essential reading for airport managers, government agencies, airlines, consultants, contributors, advisors and sub-contractors to this industry, as well as both undergraduate and graduate level aviation students.

Fasten Your Seatbelt: The Passenger is Flying the Plane is the fourth in a series written at the encouragement of practitioners in the global airline industry. Core customers are beginning to seize control of the direction of the industry from airline management. Customers are doing so due to deep dissatisfaction with what is being offered by traditional carriers across all areas, including network, product, price, customer service and the distribution system. New airlines have clearly focused business designs with the discipline to reject non-valued products or services. In the US, new airlines score higher in customer satisfaction, offering lower fares and making larger operating profits. This book is about customer behaviour and how to address it. It provides detailed but easy-to-read practical discussion of the changes required on the part of airline management not only to think boldly, but also to execute courageously and relentlessly, ground-breaking strategies to fly ahead of their customers. As with previous books written by Nawal Taneja, the primary audience continues to be senior level practitioners within the global airline industry - in both traditional carrier and low complexity carrier segments. The approach is impartial, candid and pragmatic, based on what is happening in the actual market place rather than theoretical business models.

Flying the not-so-friendly skies...

In her more than fifteen years as an airline flight attendant, Heather Poole has seen it all. She's witnessed all manner of bad behavior at 35,000 feet and knows what it takes for a traveler to become the most hated passenger onboard. She's slept in flight attendant crashpads in "Crew Gardens," Queens--sharing small bedrooms crammed with bunk beds with a parade of attractive women who come and go at all hours, prompting suspicious neighbors to jump to the very worst conclusions. She's watched passengers and coworkers alike escorted off the planes by police. She can tell you why it's a bad idea to fall for a pilot but can be a very good one (in her case) to date a business-class passenger. Heather knows everything about flying in a post-9/11 world--and she knows what goes on behind the scenes, things the passengers would never dream.

Heather's true stories in Cruising Attitude are surprising, hilarious, sometimes outrageously incredible--the very juiciest of "galley gossip" delightfully intermingled with the eye-opening, unforgettable chronicle of her fascinating life in the sky.

Strategic airline alliances are an important topic in airline management today, stimulated by poor access of international airlines to large domestic markets such as the USA and EU and the increasing importance of network scope. Outright mergers of international airlines have proved to be difficult for political, cultural and legal reasons, making alliances the best available form to strengthen strategic positions and streamline networks. However, there are a number of difficulties associated with an alliance such as long-term stability, political climate, cultural conflict and how much capital alliance partners should sink into the integration. The main purpose of the book is to convey in an accessible form to a wide audience, the results of recent academic research on strategic airline alliances. The authors systematically cover: policy, regulation and consumer issues; management, marketing and strategic issues; the mechanics of airline alliances; the airline alliance group as an organisation in its own right; different forms of alliances and clusters; success and failure factors of airline alliances. The book successfully: - provides an analytical framework for understanding the dynamics of airline alliance groups - examines both the level of the individual airline and the alliance group itself - applies recent insights from organisation theory. The readership includes airline managers, policy-makers, academic researchers and others interested in evolving multilateral alliances. It can also be used as a course book both in aviation management training and in more general modules on alliances for advanced students in air transport management.

Given the potential size of some of the markets involved and the comparative advantages in serving them, it is surprising to see a relative sparsity of airline activity in developing countries. Lack of suitable data, limited interest, and the comparatively small scale of aviation markets in many of these countries provide some of the explanations for this relative neglect. Airlines and Developing Countries works to address some of the key challenges that are confronting airlines and public policy makers, helping to fill a number of voids in our knowledge. The approaches of the various expert contributors offer a range of technical, empirical, historical, and institutional analyses that consider long-term patterns of economic development and look at how airlines have influenced this going back as far as the 1930s.

This title was first published in 2003. The events of 11 September 2001 defy modern economic theory when addressed in aviation terms. Economic theory would suggest that, once the impact of such events are a thing of the past, and economies are restored to their status quo ante, a rise in the gross domestic product of States to earlier levels would almost inevitably result in increased consumption. This in turn would mean that the demand for air travel would rise to earlier proportions and consumption in terms of air transport services would be restored to normalcy. However, the September attacks on United States' property introduced a unique characteristic through the fear factor that directly impacts the future development of air transport. As a result, the grim task of restoration of passenger confidence stands in the way of economic revival of the air transport industry. Aviation was always in crisis. The air transport industry, even prior to 11 September 2001, although seemingly a glamorous, exciting and prosperous business, never enjoyed sustained periods of profitability. Even among the large carriers, a short bout of profitability would inevitably be followed by a period of downturn in real income. It is simply that this fluctuation in fortune is an ineluctable characteristic of air transport, whose fortunes are dictated by rigid regulation, competition and technological change. If a sustained analysis were to be made of air transport, plain economic theory would no longer be the exclusive discipline for consideration. Rather, all relevant factors have to be taken in context and emerging issues should be analyzed as possible threats to the economic well being of the air transport industry. This book addresses issues in a post-September 2001 context but also analyses issues past and present, with the intent of looking at the future. Four major areas are taken into consideration which were in crisis but are truly impacted by the events of September 2001. These areas relate to crises in the commercial, security, insurance and environmental protection fields. Of these the first and fourth areas are inextricably intertwined, as aircraft noise regulations in various States have a direct impact on aircraft financing, which in turn is linked to demand for air services. A drop in demand for air services would essentially mean that the demand for lease or purchase of new aircraft would drop. When this occurs, air transport enterprises would be more inclined to cut costs and therefore concentrate on using the aircraft already at hand, upgrading them to conform to the The purpose of this book is to view the overall picture of an aviation industry - comprising air transport and other aviation related industries - in crisis, through issues that continue to impact the economic viability of air transport, particularly as a result of the events of 11 September 2001.

The development of civil aviation in the early 20th century presented a range of new legal and regulatory challenges concerning the rights of an aircraft from one state to enter the aerial territory of another. International flights threatened the territorial integrity of nation states and prompted politicians to draw up new aerial legislation and regulations to govern this new form of aerial movement. Whereas some states advocated free and open access to airspace and unrestricted aerial movement, other nations pursued a more protectionist stance based on regulation and reciprocal access arrangements. Technological developments in aircraft design and performance, combined with changing global political relations and the introduction of new forms of economic regulation have all fundamentally affected the development of air transport.

The airline industry is a vast international business that is central to world economies. In today's environment, it faces many challenges and a tight operational strategy is vital to survive.
In-flight catering is a central part of these strategies at all levels: be they customer satisfaction, marketing, operations or logistics. Fully endorsed by the International Flight Catering Association, Flight Catering is an authoritative guide to this specialised and vital area on the catering industry. With an international team of contributions from both academia and industry it provides a user friendly guide, taking the reader through every aspect from marketing and on board service, to cost control and logistics.
* Fully endorsed by the International Flight Catering Association.
* Academic and practitioner contributor team provide a practical and user friendly guide to every aspect of this vital part of the airline industry.
* Unique and authoritative guide to the principles and practice of in-flight catering.

This book provides an up-to-date insight to the many innovations of the indigenous aerospace industry from a socio-economic perspective, a final frontier of Chinese technology that will shape global competitive dynamics in the 21st century. An industry that relies on human capital to engage in concept-intensive high tech production, this book discusses the future prospect of the Chinese system within the increasing power of global firms over high tech labour. The author also introduces a systematic discussion of industrial democracy in the high tech sector within Chinese state capitalism, and compares and contrasts the Chinese model with Anglo-American and Latin European models within the aerospace industry. Utilizing original primary data, it provides a unique first-hand perspective of industrial democracy within the Chinese aerospace industry.

Human error is implicated in nearly all aviation accidents, yet most investigation and prevention programs are not designed around any theoretical framework of human error. Appropriate for all levels of expertise, the book provides the knowledge and tools required to conduct a human error analysis of accidents, regardless of operational setting (i.e. military, commercial, or general aviation). The book contains a complete description of the Human Factors Analysis and Classification System (HFACS), which incorporates James Reason's model of latent and active failures as a foundation. Widely disseminated among military and civilian organizations, HFACS encompasses all aspects of human error, including the conditions of operators and elements of supervisory and organizational failure. It attracts a very broad readership. Specifically, the book serves as the main textbook for a course in aviation accident investigation taught by one of the authors at the University of Illinois. This book will also be used in courses designed for military safety officers and flight surgeons in the U.S. Navy, Army and the Canadian Defense Force, who currently utilize the HFACS system during aviation accident investigations. Additionally, the book has been incorporated into the popular workshop on accident analysis and prevention provided by the authors at several professional conferences world-wide. The book is also targeted for students attending Embry-Riddle Aeronautical University which has satellite campuses throughout the world and offers a course in human factors accident investigation for many of its majors. In addition, the book will be incorporated into courses offered by Transportation Safety International and the Southern California Safety Institute. Finally, this book serves as an excellent reference guide for many safety professionals and investigators already in the field.

This book has clear aims: to address both the multi-faceted challenge - that the industry has never made any sustainable profits, and some possible opportunities for its different constituents (e.g. management, labor, and governments) to enable airlines to break out of the almost zero profit-margin game. It provides pragmatic insights into: the complexities of the airline business; the actual and perceived obstacles to achieving reasonable profit margin; past and present (successful and unsuccessful) strategies; plausible future prospects for global passenger growth; and alternative airline business models - particularly the type of models that have led to enduring success for a few. The audience includes airline senior executives, members of the board, major shareholders, government policy makers, labor leadership, the airline investment community, aircraft manufacturers.

Issues of personnel development in air traffic control (ATC) have become a major topic in aviation recruitment and training. Proper selection and training methods are needed in order to reach a high level of efficiency and reliability in ATC. Pilots were considered the most prominent group in aviation for a long time, but with the development of flight guidance technologies came a second operational occupation in aviation: the air traffic controller (ATCO). This volume provides a state-of-the-art overview of controller selection from an impressive collection of international specialists in research and practice. It will prove a valuable and key insight into the demands of air traffic controller selection through its comprehensive and enlightening examination of the current practice in the USA and Europe for the job-analysis requirements of future air traffic management (ATM) systems.

This book examines the escalation of an organizational conflict to one of the most talked about industrial crises of the past decade: the demise of Eastern Airlines. Through an analysis of the messages exchanged by some of its key participants--the representatives of the pilots and management of Eastern--this study attempts to explain how and why some 4,000 men and women walked away from high-paying glamour jobs and toppled an institution. The book is not an evaluation of the economic climate or financial events that put Eastern into a critical bind; instead, it is an analysis of the human cost of an organizational tragedy that might possibly have been avoided.

The results of the study support communication theory that predicts that when an agitative group bearing the characteristics of the pilots of Eastern Airlines conflicts with an establishment such as Eastern's management under Frank Lorenzo, the establishment can always successfully avoid or suppress agitative movements. This work will be of interest to scholars and practitioners in industrial relations, labor-management studies, corporate communication, and American industrial history.

In the rapidly evolving airline industry, new technologies play an increasingly critical role in the delivery of real and perceived value in reducing costs, enhancing revenue, and improving customer service and customer safety/security. This book focuses at a senior executive level, examining the key forces affecting the airline business and their potential in terms of short and long-term strategies. The author discusses the role of emerging technology on the airline industry, defined very broadly and including computers, information, databases, aircraft, telecommunications, Internet, wireless, speech recognition, face recognition, etc. His argument is that technology should not only be an enabler of business strategy but crucially the driver of business strategy. The central theme is the vital interaction between technology and business strategy across a wide spectrum of functions - executives sharing their insights of what is needed in terms of revolutions in consumers, technologies, and productivities. What has held airlines back are not so much legacy systems but legacy mindsets, organizational structures and processes, as well as the intelligent selection, investments, and implementation of value-adding technologies. The book is the outcome of the author's own experience while working with a number of airlines and his participation in many discussions with practitioners in the airline and technology firms.

Organizational communication impacts service efficiency and productivity. An increase in federal funding to strengthen communication within the airport stakeholders has failed to deliver expected results. The purpose of this qualitative case study is to explore whether miscommunication among the TSA agents and airport employees relates to effective implementation of airport security policies. The central research question focuses on the degree to which miscommunication between the TSA and airlines regarding prohibited items at security checkpoints impeded the effective execution of federal law regarding carry on luggage on commercial aircraft. Using Weick's organizational information theory, this study examines the implementation of airport security policy focusing on communication between government and industry organizations. A sample of 13 private airline employees and 7 airport employees at a large U.S. commercial airport participated in the study. Data was collected via semi structured interview questions. Data was coded and analyzed following an inductive coding strategy. According to study results, there is very little evidence of miscommunications between government and airline stakeholders regarding policy changes and expectations related to security procedures. However, miscommunication about the same policy changes to consumers confuses travelers, which may explain incidences of prohibited items at the security checkpoints. Implications for positive social change related to this study may assist policy makers in clarifying language to better inform travelers about security changes and prohibited items, the objective of which will promote safer flying experiences, reduce the potential for harm, and result in more expedient traveling.

Flying Boats: Air Travel in the Golden Age sets out to do justice to a time of glamorous, unhurried air travel, unrecognisable to most of today's air travellers, but sorely missed by some. During the 1930s, long-distance air travel was the preserve of the flying boat, which transported well-heeled passengers in ocean-liner style and comfort across the oceans. But then the Second World War came, and things changed. Suddenly, landplanes were more efficient, and in abundance: long concrete runways had been constructed during the war that could be used by a new generation of large transport aircraft; and endless developments in aircraft meant they could fly faster and for further distances. Commercial flying boat services resumed, but their days would be numbered.

Globalization is a pervasive feature of recent industrial and commercial developments, not least in the airline business with concomitant effects on human resource management. This book focuses on the organization and human resource changes that have taken place in the international airline industry in recent years. It provides an extensive analysis of airline organization and external relations, airline organization and internal relations, changes in industrial relations and human resource management and also, the integration of human resource management and other management functions. The authoritative second edition of an already established work that covers both theory and practice, this book will be of great interest to managers in all areas of the airline industry, as well as to students of air transport and personnel/human resource management.

This edited volume applies the excellent work done in Crew Resource Management (CRM) in the aviation industry to training teams in other organizations. CRM is not only a design for training, but it also has been evaluated over time and shown great success. This lesson should be transferred to other nonaviation settings, and this book was written with that goal in mind.
This book has two purposes. First, it provides those interested in designing and delivering resource management training with useful and practical information containing the latest thinking and guidance available. Second, it launches CRM training as a viable intervention that can be used to enhance teamwork and organizational effectiveness, as well as minimize human error in a wide variety of industries and organizations.
Written from experts in the field of training, this volume is organized into four sections that:
*address the foundation of resource management training;
*focus on the tools needed for design and delivery of resource management training;
*apply resource management training to several industries and domains (i.e., medical, naval, airlines); and
*look at the global issues, such as culture of organizations, national issues, and error in training.

This edited volume applies the excellent work done in Crew Resource Management (CRM) in the aviation industry to training teams in other organizations. CRM is not only a design for training, but it also has been evaluated over time and shown great success. This lesson should be transferred to other nonaviation settings, and this book was written with that goal in mind.
This book has two purposes. First, it provides those interested in designing and delivering resource management training with useful and practical information containing the latest thinking and guidance available. Second, it launches CRM training as a viable intervention that can be used to enhance teamwork and organizational effectiveness, as well as minimize human error in a wide variety of industries and organizations.
Written from experts in the field of training, this volume is organized into four sections that:
*address the foundation of resource management training;
*focus on the tools needed for design and delivery of resource management training;
*apply resource management training to several industries and domains (i.e., medical, naval, airlines); and
*look at the global issues, such as culture of organizations, national issues, and error in training.

The numerous anecdotes alone are worth the price of the book . . . most readers will find themselves asking why everyone doesn't run a business as preached by the chief executive of Continental Airlines.—The Washington Post Book World

. . . in an age where managing seems increasingly complicated, some of Bethune's prescriptions are refreshingly straightforward.—Business Week

From Worst to First outlines Gordon Bethune's triumphs . . . about the turnaround he's led at Continental, a perennial basket case that's become an industry darling.—The Atlanta Journal-Constitution

From Worst to First is [Gordon Bethune's] story of Continental Airlines' turnaround under his command . . . The blueprint has worked . . . Fortune magazine named Continental the company that has 'raised its overall marks more than any other in the 1990s.'—The Seattle Post-Intelligencer

All of Gordon Bethune's proceeds from this book will be donated to the We Care Trust, a nonprofit organization that assists Continental Airlines' employees and their families in times of need.

"Aircrew Training and Assessment" is designed for professionals in the aviation psychology, human factors, assessment and evaluation, vocational, technical, educational psychology, and educational technology communities. It explores the state of the art in the training and assessment of aircrews and includes a review and description of the use of simulations in the area of aircrew training and assessment.
An aircrew consists of one or more persons who are responsible for achieving a mission goal through use of an aircraft. Depending on one's point of view, an aircrew can be as small as one pilot flying a single-seat aircraft, or as large as a full crew operating an airliner. Despite advances in aircrew selection and human factors engineering techniques, the need for better aircrew training is still readily apparent. For example, in the military, the missions requiring aircrews keep getting more complex. Simulation is used extensively in both military and civilian training to deal with this complexity.
The book is organized into two major sections: models and tools for training of aircrews and models and tools for assessment of aircrew training. Both military and civilian environments are covered, as well as individual and team training.