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Books > Professional & Technical > Transport technology > Aerospace & aviation technology

Corrosion and Stress Corrosion Testing of Aerospace Vehicle Structural Alloys (Paperback, 1st ed. 2018): Russell Wanhill,... Corrosion and Stress Corrosion Testing of Aerospace Vehicle Structural Alloys (Paperback, 1st ed. 2018)
Russell Wanhill, Michael Windisch
R1,521 Discovery Miles 15 210 Ships in 18 - 22 working days

This SpringerBrief discusses the determination and classification of the ambient temperature corrosion and stress corrosion properties of aerospace structural alloys, with emphasis on (1) aluminium alloys, modern (3rd generation) aluminium-lithium alloys, stainless steels and titanium alloys and (2) some of the issues involved. Standard /reference data on environmental properties, including corrosion and stress corrosion, are mandatory for the qualification and certification of materials for aerospace vehicles, and also for the design of actual structures and components. Recommendations for further testing and evaluation are given at appropriate points in the text. The book concludes with a summary of the main topics.

Pilot Judgment and Crew Resource Management (Hardcover, New Ed): Richard S. Jensen Pilot Judgment and Crew Resource Management (Hardcover, New Ed)
Richard S. Jensen
R4,940 Discovery Miles 49 400 Ships in 10 - 15 working days

This is the first comprehensive book on pilot judgment. It provides a clear understanding of pilot judgment emphasizing how it can be applied to improving safety in aviation. The author brings together a rich store of personal flying experiences combined with a strong base of personal academic research to support the concepts presented. The book gives not only a strong emphasis to the application of judgment to aviation but also lays particular stress on the principles needed in how to learn, teach and evaluate judgment. For pilots, the main benefits to be gained from the book will be a foundation of knowledge and teaching to enable them to make better, safer decisions. For flight instructors, it teaches how to teach and evaluate judgment in flight students. In addition to pilots and flight instructors, the readership obviously includes aviation classroom instructors, scientists doing aviation-related research and aviation safety specialists.

Fault-Tolerant Traction Electric Drives - Reliability, Topologies and Components Design (Paperback, 1st ed. 2020): Igor... Fault-Tolerant Traction Electric Drives - Reliability, Topologies and Components Design (Paperback, 1st ed. 2020)
Igor Bolvashenkov, Hans-Georg Herzog, Flyur Ismagilov, Vyacheslav Vavilov, Lev Khvatskin, …
R1,408 Discovery Miles 14 080 Ships in 18 - 22 working days

This concise book focuses on the reliability of traction electrical drives. The first chapter presents the Lz-transform approach for the comparative analysis of the fault tolerance of multi-motor electrical drives with multi-phase traction motors. The second chapter then provides an estimate of the value of the operational availability and performance of a diesel-electric multi-drive propulsion system, while the third chapter introduces the concept of a more electric aircraft. Lastly, the fourth chapter analyzes the requirements for multi-phase permanent-magnet motors applicable in various aircraft systems.

Adhesive Bonding of Aircraft Composite Structures - Non-destructive Testing and Quality Assurance Concepts (Hardcover, 1st ed.... Adhesive Bonding of Aircraft Composite Structures - Non-destructive Testing and Quality Assurance Concepts (Hardcover, 1st ed. 2021)
Welchy Leite Cavalcanti, Kai Brune, Michael Noeske, Konstantinos Tserpes, Wieslaw M. Ostachowicz, …
R1,567 Discovery Miles 15 670 Ships in 18 - 22 working days

This book is open access under a CC BY 4.0 license. It presents the results of the ComBoNDT European project, which aimed at the development of more secure, time- and cost-saving extended non-destructive inspection tools for carbon fiber reinforced plastics, adhered surfaces and bonded joints. The book reports the optimal use of composite materials to allow weight savings, reduction in fuel consumptions, savings during production and higher cost efficiency for ground operations.

Biotechnology in Space (Paperback, 1st ed. 2017): Gunter Ruyters, Christian Betzel, Daniela Grimm Biotechnology in Space (Paperback, 1st ed. 2017)
Gunter Ruyters, Christian Betzel, Daniela Grimm
R1,634 Discovery Miles 16 340 Ships in 18 - 22 working days

This book summarizes the early successes, drawbacks and accomplishments in cell biology and cell biotechnology achieved by the latest projects performed on the International Space Station ISS. It also depicts outcomes of experiments in tissue engineering, cancer research and drug design and reveals the chances that research in Space offers for medical application on Earth. This SpringerBriefs volume provides an overview on the latest international activities in Space and gives an outlook on the potential of biotechnological research in Space in future. This volume is written for students and researchers in Biomedicine, Biotechnology and Pharmacology and may specifically be of interest to scientists with focus on protein sciences, crystallization, tissue engineering, drug design and cancer research.

Fatigue Crack Growth Failure and Lifing Analyses for Metallic Aircraft Structures and Components (Paperback, 1st ed. 2019):... Fatigue Crack Growth Failure and Lifing Analyses for Metallic Aircraft Structures and Components (Paperback, 1st ed. 2019)
Russell Wanhill, Simon Barter, Loris Molent
R1,408 Discovery Miles 14 080 Ships in 18 - 22 working days

This book provides a concise discussion of fatigue crack growth (FCG) failure and lifing analysis methods for metallic aircraft structures and components. After a reasonably concise historical review, surveys are made of (i) the importance of fatigue for aircraft structural failures and the sources of fatigue nucleation and cracking, (ii) contemporary FCG lifing methods, and (iii) the Quantitative Fractography (QF) required for determining the actual FCG behaviour. These surveys are followed by the main part of the book, which is a discussion, using case histories, of the applicabilities of Linear Elastic Fracture Mechanics (LEFM) and non-LEFM methods for analysing service fatigue failures and full- and sub-scale test results. This discussion is derived primarily from the experiences of the Defence Science and Technology Group in Melbourne, Australia, and the Netherlands Aerospace Centre, Marknesse, the Netherlands.

Flying Warrior - My Life as a Naval Aviator During the Vietnam War (Paperback): Jules Harper Flying Warrior - My Life as a Naval Aviator During the Vietnam War (Paperback)
Jules Harper
R356 Discovery Miles 3 560 Ships in 10 - 15 working days

Beginning as a young boy, Jules takes you through the unique process of becoming a Naval Aviator, engages you into his experiences as a brand new pilot in a combat squadron and, finally becoming a flying warrior. Having survived two combat cruises aboard the aircraft carrier USS Kitty Hawk from 1966-1968, compiling 332 career carrier take offs and landings, being shot at daily by enemy fire while completing 200 combat missions over Vietnam, he clearly shares the views of the aviators who flew along with him on these missions while fighting this unpopular war. Jules was awarded the Nation's Distinguished Flying Cross, 21 Air Medals, and many other accolades. After reading this book the reader will have a new understanding and appreciation about the Warriors who protect not only their comrades in arms, but the defense of the nation as well.

Self-Induced Fault of a Hydraulic Servo Valve - A Possible Cause for Hidden Malfunction of Aircraft's Systems (Paperback,... Self-Induced Fault of a Hydraulic Servo Valve - A Possible Cause for Hidden Malfunction of Aircraft's Systems (Paperback, 1st ed. 2019)
Taehun Seung
R1,408 Discovery Miles 14 080 Ships in 18 - 22 working days

This report describes recent trouble-shooting results in aircraft engineering concerning a self-induced fault mechanism of a hydraulic servo-valve. It presents a possible root cause for past aircraft accidents and as such helps to avoid such malfunction and its fatal consequences in the future.

Theory and Practice of Aircraft Performance (Hardcover): A. Kundu Theory and Practice of Aircraft Performance (Hardcover)
A. Kundu
R2,572 Discovery Miles 25 720 Ships in 10 - 15 working days

Textbook introducing the fundamentals of aircraft performance using industry standards and examples: bridging the gap between academia and industry * Provides an extensive and detailed treatment of all segments of mission profile and overall aircraft performance * Considers operating costs, safety, environmental and related systems issues * Includes worked examples relating to current aircraft (Learjet 45, Tucano Turboprop Trainer, Advanced Jet Trainer and Airbus A320 types of aircraft) * Suitable as a textbook for aircraft performance courses

Nonequilibrium Gas Dynamics and Molecular Simulation (Hardcover): Iain D. Boyd, Thomas E. Schwartzentruber Nonequilibrium Gas Dynamics and Molecular Simulation (Hardcover)
Iain D. Boyd, Thomas E. Schwartzentruber
R4,442 Discovery Miles 44 420 Ships in 10 - 15 working days

This current and comprehensive book provides an updated treatment of molecular gas dynamics topics for aerospace engineers, or anyone researching high-temperature gas flows for hypersonic vehicles and propulsion systems. It demonstrates how the areas of quantum mechanics, kinetic theory, and statistical mechanics can combine in order to facilitate the study of nonequilibrium processes of internal energy relaxation and chemistry. All of these theoretical ideas are used to explain the direct simulation Monte Carlo (DSMC) method, a numerical technique based on molecular simulation. Because this text provides comprehensive coverage of the physical models available for use in the DSMC method, in addition to the equations and algorithms required to implement the DSMC numerical method, readers will learn to solve nonequilibrium flow problems and perform computer simulations, and obtain a more complete understanding of various physical modeling options for DSMC than is available in other texts.

Flight Accidents in the 21st Century U.S. Air Force - The Facts of 40 Non-Combat Events (Paperback): Henry Bond Flight Accidents in the 21st Century U.S. Air Force - The Facts of 40 Non-Combat Events (Paperback)
Henry Bond
R1,236 R860 Discovery Miles 8 600 Save R376 (30%) Ships in 10 - 15 working days

Mid-flight non-combat malfunctions, mishaps, and blunders, occur frequently in the USAF during routine training and utility flights-sometimes unfortunately with the loss of life and regularly with the destruction of a military aircraft with a value of tens of millions-of-dollars. In the most extreme case presented here a B-2 Spirit bomber crashed soon after takeoff and was destroyed with a value of $2.2 billion. The events surrounding such accidents are meticulously gathered by USAF Investigators and a report is published in each case. Dr Bond has collected these reports over a number of years including some made available to him following FOI-Freedom of Information-requests made directly to the relevant US Air Base. The original official accident reports are rife with military jargon and acronyms rendering them near-impenetrable to the lay-reader. Dr Bond has written up forty of the most indicative reports as a series of accessible-but-comprehensive case histories in plain non-technical language. The causes of such blunders and mishaps are often surprising and sometimes horrifying: bird-strikes, joy-riding, unauthorized maneuvers, pilot disorientation, or more prosaically, an unseen binoculars-case blocking the action of a plane's joystick or unexpected moisture in an air-pressure gauge.

Modern Engineering for Design of Liquid-Propellant Rocket Engines (Hardcover): Dieter K. Huzel, David H. Huang Modern Engineering for Design of Liquid-Propellant Rocket Engines (Hardcover)
Dieter K. Huzel, David H. Huang
R2,676 Discovery Miles 26 760 Ships in 18 - 22 working days

From the component design to the subsystem design to the engine systems design, engine development, and flight-vehicle application, this how-to text bridges the gap between basic physical and design principles and actual rocket-engine design as its done in industry. More than 470 illustrations and tables help to make this book a must-read for advanced students and engineers active in all phases of engine systems design, development, and application in industry and in government agencies.

Space Information Networks - First International Conference, SINC 2016, Kunming, China, August  24-25, 2016. Revised Selected... Space Information Networks - First International Conference, SINC 2016, Kunming, China, August 24-25, 2016. Revised Selected Papers (Paperback, 1st ed. 2017)
Quan Yu
R2,164 Discovery Miles 21 640 Ships in 18 - 22 working days

This book constitutes the proceedings of the First International Conference on Space Information Network, SINC 2016, held in Kunming, China, in August 2016. The 18 full and 6 short papers presented in this volume were carefully reviewed and selected from 139 submissions.The theme of the conference encompasses new progress and development tendency of the space information network and related fields, There were 3 sections in the proceedings of SINC 2016 including the model of space information network and mechanism of high performance networking, theory and method of high speed transmission in space dynamic network, and sparse representation and fusion process in space information.

Aircraft Calculations - A New Edition of Aircraft Mathematics (Paperback): S. A. Walling, J.C Hill Aircraft Calculations - A New Edition of Aircraft Mathematics (Paperback)
S. A. Walling, J.C Hill
R1,069 Discovery Miles 10 690 Ships in 10 - 15 working days

First published in 1942, as the second edition of a 1941 original, this book was intended to supply a course of mathematical instruction for the Air Training Corps Cadets during the Second World War. The text provides a cursory review of mathematical basics, then goes on to demonstrate the practical applications of those basics to 'the many and varied problems and interests of the Services'. This book will be of value to anyone with an interest in the history of education in the military during the Second World War.

DH9: From Ruin to Restoration - The Extraordinary Story of the Discovery in India and Return to Flight of a Rare WWI Bomber... DH9: From Ruin to Restoration - The Extraordinary Story of the Discovery in India and Return to Flight of a Rare WWI Bomber (Hardcover)
Guy Black 1
R600 R535 Discovery Miles 5 350 Save R65 (11%) Ships in 10 - 15 working days

In 2000, quite by chance, aircraft restorer Guy Black of Aero Vintage located the hulks of at least two Airco DH9 bombers in a remote part of India hidden away in what had been a Maharaja s elephant stable at his palace in Bikaner, Rajasthan. They were truly remarkable finds, and extremely rare examples of a near-extinct and important WWI aircraft type none of which had survived in Britain.Recognizing their importance to the UK s aviation heritage, and excited by the challenge of restoration, Guy set about negotiating their purchase and returning them back to England. His colleague and author, Andy Saunders journeyed twice to India to complete the transaction and dismantle and pack them a process not without massive difficulties and challenges. Now one of them will fly again Here the whole intriguing story is told fully illustrated step-by-step from discovery to recovery, through to research, restoration, reconstruction and first flight, all in fascinating, meticulous detail. Also covered is the account of the restoration of the first DH9 to be completed, now housed as a non-flying exhibit at the IWM Duxford.

The Psychology of Space Exploration - What Freud Might Have Said (Paperback): Richard Sherry The Psychology of Space Exploration - What Freud Might Have Said (Paperback)
Richard Sherry
R1,216 Discovery Miles 12 160 Ships in 10 - 15 working days

This short book grapples with two vast questions: the nature of our minds, and our place in the wider universe. It considers how one mutually influences the development of the other. The changes and challenges that will accompany the first humans to leave Earth and travel to another planet, or even further, will not only impact our technical capabilities, but will also represent a watershed moment within our individual and collective human psychology. Many of the problems of resource use, environmental degradation, and waste or destructive processes are contained in the larger process of exploring another environment and planet. But This book also offers a shift in perspective that allows us to consider humanity from an alternative, more holistic perspective, reappraising our own minds both individually and within dynamic social processes. The Psychology of Space Exploration considers our place and purpose in the widest possible perspective, that of space exploration and the natural universe. It doesn't seek to answer these questions, but provides a perspective to explore even further.

Advances in Aerospace Guidance, Navigation and Control - Selected Papers of the Third CEAS Specialist Conference on Guidance,... Advances in Aerospace Guidance, Navigation and Control - Selected Papers of the Third CEAS Specialist Conference on Guidance, Navigation and Control held in Toulouse (Paperback, Softcover reprint of the original 1st ed. 2015)
Joël Bordeneuve-Guibé, Antoine Drouin, Clément Roos
R5,339 Discovery Miles 53 390 Ships in 18 - 22 working days

The two first CEAS (Council of European Aerospace Societies) Specialist Conferences on Guidance, Navigation and Control (CEAS EuroGNC) were held in Munich, Germany in 2011 and in Delft, The Netherlands in 2013. ONERA The French Aerospace Lab, ISAE (Institut Supérieur de l’Aéronautique et de l’Espace) and ENAC (Ecole Nationale de l’Aviation Civile) accepted the challenge of jointly organizing the 3rd edition. The conference aims at promoting new advances in aerospace GNC theory and technologies for enhancing safety, survivability, efficiency, performance, autonomy and intelligence of aerospace systems. It represents a unique forum for communication and information exchange between specialists in the fields of GNC systems design and operation, including air traffic management. This book contains the forty best papers and gives an interesting snapshot of the latest advances over the following topics: l  Control theory, analysis, and design l  Novel navigation, estimation, and tracking methods l  Aircraft, spacecraft, missile and UAV guidance, navigation, and control l  Flight testing and experimental results l  Intelligent control in aerospace applications l  Aerospace robotics and unmanned/autonomous systems l  Sensor systems for guidance, navigation and control l  Guidance, navigation, and control concepts in air traffic control systems For the 3rd CEAS Specialist Conference on Guidance, Navigation and Control the International Program Committee conducted a formal review process. Each paper was reviewed in compliance with standard journal practice by at least two independent and anonymous reviewers. The papers published in this book were selected from the conference proceedings based on the results and recommendations from the reviewers.

Advances in Simulation of Wing and Nacelle Stall - Results of the Closing Symposium of the DFG Research Unit FOR 1066, December... Advances in Simulation of Wing and Nacelle Stall - Results of the Closing Symposium of the DFG Research Unit FOR 1066, December 1-2, 2014, Braunschweig, Germany (Paperback, Softcover reprint of the original 1st ed. 2016)
Rolf Radespiel, Reinhard Niehuis, Norbert Kroll, Kathrin Behrends
R5,218 Discovery Miles 52 180 Ships in 18 - 22 working days

The book reports on advanced solutions to the problem of simulating wing and nacelle stall, as presented and discussed by internationally recognized researchers at the Closing Symposium of the DFG Research Unit FOR 1066. Reliable simulations of flow separation on airfoils, wings and powered engine nacelles at high Reynolds numbers represent great challenges in defining suitable mathematical models, computing numerically accurate solutions and providing comprehensive experimental data for the validation of numerical simulations. Additional problems arise from the need to consider airframe-engine interactions and inhomogeneous onset flow conditions, as real aircraft operate in atmospheric environments with often-large distortions. The findings of fundamental and applied research into these and other related issues are reported in detail in this book, which targets all readers, academics and professionals alike, interested in the development of advanced computational fluid dynamics modeling for the simulation of complex aircraft flows with flow separation.

Aerospace Robotics II (Paperback, Softcover reprint of the original 1st ed. 2015): Jerzy SÄ…siadek Aerospace Robotics II (Paperback, Softcover reprint of the original 1st ed. 2015)
Jerzy SÄ…siadek
R3,166 Discovery Miles 31 660 Ships in 18 - 22 working days

This book presents a selection of conference contributions from CARO’13 (Conference on Aerospace Robotics), which was held in Warsaw from July 1 to 3, 2013. It presents the most important and crucial problems of space automation in context of future exploration programs. These programs could involve such issues as space situational awareness program, planetary protection, exploitation of minerals, assembly, manufacturing, and search for new habitable location for next human generations. The future exploration of Space and related activities will involve robots. In particular, new autonomous robots need to be developed with high degree of intelligence. Such robots would make space exploration possible but also they would make space automation an important factor in variety of activities related to Space.

The Aerospace Business - Management and Technology (Hardcover): Wesley Spreen The Aerospace Business - Management and Technology (Hardcover)
Wesley Spreen
R4,508 Discovery Miles 45 080 Ships in 10 - 15 working days

This textbook provides a detailed overview of industry-specific business management and technology management practices in aerospace for relevant bachelors and MBA programs. The Aerospace Business: Management and Technology sequentially addresses familiar management disciplines such as production management, labor relations, program management, business law, quality assurance, engineering management, supply-chain management, marketing, and finance, among others. In this context it analyzes and discusses the distinctive perspective and requirements of the aerospace industry. The book also includes subjects of special interest such as government intervention in the sector and strategies to deal with the environmental impact of aircraft. As each chapter deals with a separate management discipline, the material reviews the historical background, technical peculiarities, and financial factors that led the aerospace industry to evolve its own distinct practices and tradition. Theoretical bases of the practices are explained, and the chapters provide actual examples from the industry to illustrate application of the theories. The material is compiled, organized, and analyzed in ways that often provide original perspectives of the subject matter. University students, particularly in programs oriented towards aviation and aerospace management, will find the book to be directly applicable to their studies. It is also extremely appropriate for aerospace MBA and executive MBA programs, and would suit specialized corporate or government training programs related to aerospace.

Advanced Microsystems for Automotive Applications 2001 (Hardcover): S. Kruger, W. Gessner Advanced Microsystems for Automotive Applications 2001 (Hardcover)
S. Kruger, W. Gessner; Edited by Sven Krueger
R2,424 Discovery Miles 24 240 Ships in 18 - 22 working days

Microsystems are an important success factor in the automobile industry. In order to fulfil the customers'requests for safety convenience and vehicle economy, and to satisfy environmental requirements, microsystems are becoming indispensable. Thus a large number of microsystem applications came into the discussion. With the international conference AMAA 2001, VDI/VDE-IT provides a platform for the discussion of all MST relevant components for automotive applications. The conference proceedings gather the papers by authors from automobile suppliers and manufacrurers.

Analysis and Control of Underactuated Mechanical Systems (Paperback, Softcover reprint of the original 1st ed. 2014): Amal... Analysis and Control of Underactuated Mechanical Systems (Paperback, Softcover reprint of the original 1st ed. 2014)
Amal Choukchou-Braham, Brahim Cherki, Mohamed Djemai, Krishna Busawon
R3,018 Discovery Miles 30 180 Ships in 18 - 22 working days

This monograph provides readers with tools for the analysis, and control of systems with fewer control inputs than degrees of freedom to be controlled, i.e., underactuated systems. The text deals with the consequences of a lack of a general theory that would allow methodical treatment of such systems and the ad hoc approach to control design that often results, imposing a level of organization whenever the latter is lacking. The authors take as their starting point the construction of a graphical characterization or control flow diagram reflecting the transmission of generalized forces through the degrees of freedom. Underactuated systems are classified according to the three main structures by which this is found to happen-chain, tree, and isolated vertex-and control design procedures proposed. The procedure is applied to several well-known examples of underactuated systems: acrobot; pendubot; Tora system; ball and beam; inertia wheel; and robotic arm with elastic joint. (R)/Simulink (R) simulations that demonstrate the effectiveness of the methods detailed.Readers interested in aircraft, vehicle control or various forms of walking robot will be able to learn from Underactuated Mechanical Systems how to estimate the degree of complexity required in the control design of several classes of underactuated systems and proceed on to further generate more systematic control laws according to its methods of analysis.

Theoretical Modelling of Aeroheating on Sharpened Noses Under Rarefied Gas Effects and Nonequilibrium Real Gas Effects... Theoretical Modelling of Aeroheating on Sharpened Noses Under Rarefied Gas Effects and Nonequilibrium Real Gas Effects (Paperback, Softcover reprint of the original 1st ed. 2015)
Zhihui Wang
R1,656 Discovery Miles 16 560 Ships in 18 - 22 working days

Theoretical Modelling of Aeroheating on Sharpened Noses under Rarefied Gas Effects and Nonequilibrium Real Gas Effects employs a theoretical modeling method to study hypersonic flows and aeroheating on sharpened noses under rarefied gas effects and nonequilibrium real gas effects that are beyond the scope of traditional fluid mechanics. It reveals the nonlinear and nonequilibrium features, discusses the corresponding flow and heat transfer mechanisms, and ultimately establishes an analytical engineering theory framework for hypersonic rarefied and chemical nonequilibrium flows. The original analytical findings presented are not only of great academic significance, but also hold considerable potential for applications in engineering practice. The study explores a viable new approach, beyond the heavily relied-upon numerical methods and empirical formulas, to the present research field, which could be regarded as a successful implementation of the idea and methodology of the engineering sciences.

A New Approach for Disruption Management in Airline Operations Control (Paperback, Softcover reprint of the original 1st ed.... A New Approach for Disruption Management in Airline Operations Control (Paperback, Softcover reprint of the original 1st ed. 2014)
António J. M. Castro, Ana Paula Rocha, Eugénio Oliveira
R3,314 Discovery Miles 33 140 Ships in 18 - 22 working days

Most of the research efforts dealing with airline scheduling have been done on off-line plan optimization. However, nowadays, with the increasingly complex and huge traffic at airports, the real challenge is how to react to unexpected events that may cause plan-disruptions, leading to flight delays. Moreover these disruptive events usually affect at least three different dimensions of the situation: the aircraft assigned to the flight, the crew assignment and often forgotten, the passengers’ journey and satisfaction. This book includes answers to this challenge and proposes the use of the Multi-agent System paradigm to rapidly compose a multi-faceted solution to the disruptive event taking into consideration possible preferences of those three key aspects of the problem. Negotiation protocols taking place between agents that are experts in solving the different problem dimensions, combination of different utility functions and not less important, the inclusion of the human in the automatic decision-making loop make MASDIMA, the system described in this book, well suited for real-life plan-disruption management applications.

Aerospace Marketing Management - A Handbook for the Entire Value Chain (Paperback, Softcover reprint of the original 1st ed.... Aerospace Marketing Management - A Handbook for the Entire Value Chain (Paperback, Softcover reprint of the original 1st ed. 2014)
Philippe Malaval, Christophe Bénaroya, Jonathan Aflalo
R3,647 Discovery Miles 36 470 Ships in 18 - 22 working days

This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector. This is a significant update to an earlier book successfully published in the nineties which was released in Europe, China, and the USA. It addresses the most recent trends such as Social Marketing and the internet, Customer Orientation, Project Marketing and Con current Engineering, Coopetition, and Extended Enterprise. Aerospace Marketing Management is the first marketing handbook richly illustrated with executive and expert inputs as well as examples from parts suppliers, aircraft builders, airlines, helicopter manufacturers, aeronautics service providers, airports, defence and military companies, and industrial integrators (tier-1, tier-2). This book is designed as a ready reference for professionals and graduates from both Engineering and Business Schools.

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