Food: The Key Concepts presents an exciting, coherent and interdisciplinary introduction to food studies for the beginning reader. Food Studies is an increasingly complex field, drawing on disciplines as diverse as Sociology, Anthropology and Cultural Studies at one end and Economics, Politics and Agricultural Science at the other. In order to clarify the issues, Food: The Key Concepts distills food choices down to three competing considerations: consumer identity; matters of convenience and price; and an awareness of the consequences of what is consumed. The book concludes with an examination of two very different future scenarios for feeding the world's population: the technological fix, which looks to science to provide the solution to our future food needs; and the anthropological fix, which hopes to change our expectations and behaviors. Throughout, the analysis is illustrated with lively case studies. Bulleted chapter summaries, questions and guides to further reading are also provided.

Don't just see the sights-get to know the people. Many tourists visit the Czech Republic knowing no more about it than that the beer is cheap and the women beautiful. That lack of knowledge has led to frustration among Czechs, most of whom are very well-informed about the world around them. Culture Smart! Czech Republic informs you about the traditions, values, and attitudes of a remarkable people. It describes Czech life at home and in the workplace and offers practical advice on what to expect and how to navigate different social situations. The real rewards will come to the visitor who goes beyond the reserve to explore the complex corners of the Czech soul. Have a richer and more meaningful experience abroad through a better understanding of the local culture. Chapters on history, values, attitudes, and traditions will help you to better understand your hosts, while tips on etiquette and communicating will help you to navigate unfamiliar situations and avoid faux pas.

This title is part of UC Press's Voices Revived program, which commemorates University of California Press's mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1959.

Designed for both academic and lay audiences, this book identifies the characteristics of ritual and, via multiple examples, details how ritual works on the human body and brain to produce its often profound effects. These include enhancing courage, effecting healing, and generating group cohesion by enacting cultural-or individual-beliefs and values. It also shows what happens when ritual fails.

Don't just see the sights-get to know the people. The people who inhabit the diverse landscapes of this beautiful land are proud, friendly, hospitable, and hardworking, but to understand the culture in any depth, you need to know the complex historical divisions between the highlands and the coast, and the rigid class and racial discrimination that has dominated the country's history. This updated edition of the award-winning Culture Smart! Ecuador takes you beyond the usual descriptions of what to see and digs into the heart of this multi-layered nation to give you an insider's view of the people and their traditions, history, food, and culture, and the practical tools to make the most of your time there. Have a richer and more meaningful experience abroad through a better understanding of the local culture. Chapters on history, values, attitudes, and traditions will help you to better understand your hosts, while tips on etiquette and communicating will help you to navigate unfamiliar situations and avoid faux pas.

COSMO WOMAN

This is one of the few full-length explorations of the 'women's magazine' market. Focussing on Cosmopolitan magazine, Oliver Whitehorne considers every aspect of the women's magazine, from themes and issues to images and style. The feminism in women's magazines is discussed in detail, and is related to second wave feminism and third wave or 'postmodern' feminism.

As well as Cosmopolitan, the author also studies many other magazines in the women's magazine market, and related magazines, such as lifestyle magazines and men's magazines.

The author looks at the use of advertizing and consumerism in women's magazines and other lifestyle and consumer magazines, drawing on many examples of ads which are deconstructed in detail.

EXTRACT FROM CHAPTER TWO, "THE COSMO WOMAN"

Let's start with the typical front page of Cosmopolitan. As with most other women's magazines, Cosmopolitan features a woman, a model, smiling. It's not a movie star, or someone with a name (the model, we see inside, is called 'Rohini'. Models/ supermodels are known by their first names: Naomi, Claudia, Kate). The imagery of the woman is 'positive', 'exuberant', 'young', 'tanned', 'smart', 'in control', 'self-confident'. The photographs on the covers of women's magazines speak of healthy living, clean-washed clothes, where white is truly sparkling white. Teeth are perfect. There are no wrinkles or unsightly flabby bits of skin. The models' skin is blemishless. Jewellery is perfect and there are no 'bad hair' days for cover stars. This woman is nameless but she is also 'Cosmo woman', centrepiece of the image chosen to sell this month's issue of the magazine. The model is selected to portray the mood and aims of the magazine, and to leap out of the other magazines on the racks. She is, of course, also the mirror of the audience, but a stylized, idealized mirror. The cover of Cosmo shows the would-be buyer and audience what they could be like. It is a piece of advertizing, the magazine cover. It invites the browser into the world of the magazine. It has to make a direct and instantaneous appeal to the potential buyer. Booksellers know that the most important aspect of a book's sales potential is its cover. Magazines have developed cover design to a refined artform, and each magazine has its house style, its code of subtle laws that consumers read in a very sophisticated manner. There may not be much to read on the cover, but it takes a while to really explain and understand the significance of every aspect of a cover. Like a movie poster or a burger bar menu, a magazine cover is a highly stylized product (physical details of the magazine cover include type size, shape and colour; size and texture of paper; the sell-lines; the lay-out; it's also crucial where the magazine is displayed - high or low, or next to particular magazines).

Drawing examples from a wide range of African cultures, this ground-breaking book expands the continuing discourse on the aesthetic and cultural significance of cloth, body and dress in Africa and moves beyond contextual analysis to consider the broader application of cloth and dress to art forms in other media. In blending the concerns of Art History and Anthropology, the authors focus on the art patronage systems that stimulate production, consumption, commodification and cultural meaning, and emphasize the overriding importance of cloth to aesthetic and cultural expression in African societies. Through this approach they reveal complex processes that involve a series of actors, including textile artists, commissioning-patrons and consumer-patrons, all of whom shape cloth and dress traditions. These individuals not only influence production, but are a key to understanding the cultural meaning of cloth and dress and, by extension, the body in Africa.

With over 4, 000 entries, this mythological reference book is but a stepping stone to the world of mythology. This book is a tool to provide basic information on a wide spectrum of beings, objects, and ideas. Rom Greek and Roman myths to the myths of the Inuit and the Russians - the material is presented to help you enter into the world of myths; such as "The Iliad," "The Odyssey," and the Egyptian "Book of the Dead." A quick reference book divided into sections representing the different parts of the world. Although the majority of items deal with European mythology, there are ample references to other parts of our historical past.

Greenbaum examines the use of use of myth as a means of social control and examines the corporate mythology of the Gilded Age. Progressive politicians led the opposition to these myths, arguing that government was not to be used to enrich corporations, but to reduce their economic and political power and to increase equity. The progressive challenge redirected government to serve the larger commonwealth and, thus, transformed ordinary lives. Gilded Age mythology, resurrected in the 1980s, restored corporate domination and economic inequity.

Through his extensive analysis of the lives of six prominent Progressives, Greenbaum seeks to contravene contemporary mythology. He begins with George Norris of Nebraska, a Republican Congressman and Senator from 1906 until 1942; William E. Borah, Republican of Idaho, who served in the Senate from 1906 until his death in 1940; and Hiram Johnson, who was Republican Governor of California, Progressive Vice Presidential candidate in 1912, and Senator from 1916 until his demise in 1945. These chapters are followed by an examination of William Gibbs McAdoo, a New York business promoter, who was Wilson's Secretary of the Treasury, the leading candidate for the 1924 Democratic Presidential nomination, and Senator from California from 1932 until 1938; Bainbridge Colby, a New York legislator, who supported Theodore Roosevelt in 1912 and was Wilson's last Secretary of State; and Edward P. Costigan, Colorado Republican, who became the Progressive appointee to the Tariff Commission and Democratic Senator from 1930 through 1936. The volume concludes with an analysis of the progressive impulse and contrasts progressive views with resurrected Gilded Age mythology, the new ideas of the 1980s. An important study for scholars, students, and other researchers interested in progressivism and the role of government in American socioeconomic life and intelligent readers interested in ideas.

The legendary feats of Davy Crockett, who could tree a ghost, ride his thirty-seven-foot-long alligator up Niagara Falls, and drink up the Mississippi River, are common knowledge to devotees of this nineteenth-century comic superhero. But what may come as a surprise to many is that the legendary frontiersman also served as the fictional narrator of a collection of outrageous tall tales about women in the same Crocket Almanacs in which he "recorded" his own adventures. Conceived as a marketing device by nineteenth-century publishers hoping to gain a share of the lucrative almanac market, such stories made these slim volumes the best-selling and longest-running series of comic almanacs published in the United States before the Civil War. Booking back at them now, the Crocket Almanacs offer a true "fun house mirror" view of the culture of antebellum America.

History students and Victorian enthusiasts looking for comprehensive information on dining practices of Victorian America will find this book a vital resource. Revealing the history of 19th-century dining, clothing, and etiquette, the volume includes sample menus and explicit instructions explaining how to recreate a dinner, tea, breakfast, or lunch in the 21st century. Collectors of china, crystal, and silver will also find this book helpful because it provides a photograph of each piece of tableware that was used, with a history and description of the item.

After explaining the different dining styles and the way they evolved into rituals of the Victorian era, a formal dinner is examined course by course. The Schollanders present the history and uses of various wines and show they were matched with different foods. They also explain the evolution of silver, crystal, and china pieces. Additionally the book includes an explanation of the seating order at the Victorian table, correct Victorian table manners, invitations and menu cards, correct dress for dinner guests, correct table settings, the role of servants, and step-by-step instructions for recreating a formal Victorian dinner, tea, breakfast, or lunch.

Only one of the world's mythologies has remained essentially unrecognized-the mythology of Judaism. As Howard Schwartz reveals in Tree of Souls, the first anthology of Jewish mythology in English, this mythical tradition is as rich and as fascinating as any in the world. Drawing from the Bible, the Pseudepigrapha, the Talmud and Midrash, the kabbalistic literature, medieval folklore, Hasidic texts, and oral lore collected in the modern era, Schwartz has gathered together nearly 700 of the key Jewish myths. The myths themselves are marvelous. We read of Adam's diamond and the Land of Eretz (where it is always dark), the fall of Lucifer and the quarrel of the sun and the moon, the Treasury of Souls and the Divine Chariot. We discover new tales about the great figures of the Hebrew Bible, from Adam to Moses; stories about God's Bride, the Shekhinah, and the evil temptress, Lilith; plus many tales about angels and demons, spirits and vampires, giant beasts and the Golem. Equally important, Schwartz provides a wealth of additional information. For each myth, he includes extensive commentary, revealing the source of the myth and explaining how it relates to other Jewish myths as well as to world literature (for instance, comparing Eve's release of evil into the world with Pandora's). For ease of use, Schwartz divides the volume into ten books: Myths of God, Myths of Creation, Myths of Heaven, Myths of Hell, Myths of the Holy Word, Myths of the Holy Time, Myths of the Holy People, Myths of the Holy Land, Myths of Exile, and Myths of the Messiah. Schwartz, a renowned collector and teller of traditional Jewish tales, now illuminates the previously unexplored territory of Jewish mythology. This pioneering anthology is essential for anyone interested in the Hebrew Bible, Jewish faith and culture, and world mythology.

A new colouring book from New York Times bestselling illustrator, Kerby Rosanes, whose detailed illustrations are loved by adults and children alike. Mythic World features over 55 mythical creatures and legends to colour. Showcasing some of the best-known creatures alongside some you might not have discovered before, each scene shows them interacting with and morphing out of some of the most distinctive landscapes in our world today. Warring giants morph out of The Giant's Causeway in Northern Ireland, petrified trolls come back to life in Icelandic rock formations, the Bhutanese Druk emerges from Mount Everest's cloudy summit and much more. Colour and discover the classical myths of Ancient Greece and Rome; celtic folklore from Ireland and Scotland; oriental tales from Japan and China; and norse sagas from across Scandinavia. Pages at the back of the book provide a brief introduction to each mythical creature and explain the inspiration and rationale behind each illustration.

The Peacock Revolution in menswear of the 1960s came as a profound shock to much of America. Men's long hair and vividly colored, sexualized clothes challenged long established traditions of masculine identity. Peacock Revolution is an in-depth study of how radical changes in men's clothing reflected, and contributed to, the changing ideas of American manhood initiated by a 'youthquake' of rebellious baby boomers coming of age in an era of social revolutions. Featuring a detailed examination of the diverse socio-cultural and socio-political movements of the era, the book examines how those dissents and advocacies influenced the youthquake generation's choices in dress and ideas of masculinity. Daniel Delis Hill provides a thorough chronicle of the peacock fashions of the time, beginning with the mod looks of the British Invasion in the early 1960s, through the counterculture street styles and the mass-market trends they inspired, and concluding with the dress-for-success menswear revivals of the 1970s Me-Decade.

This collection of Cuban legends, compiled by the ronowned essayist and literary critic Salvador Bueno, brings readers the best of a time-honored tradition of storytelling in Cuba. These tales, passed on from generation to generation throughout the island, are here retold by a diverse group of prominent Cuban literary figures. Their stories embrace a broad spectrum of Cuban history from the remote past to the modern era. The book features stories of the Taino and Siboney, the island's original inhabitants, accompanied by narratives about Afro-Cuban religious and cultural traditions, and finally tales that are typically ""Cuban"" because they illustrate both the cohesion of the various strands - Hispanic, African, and indigenous - that define Cuban nationality and the patriotism and love of freedom exemplified in the celebrated struggles against Spanish colonialism. Cuban Legends brings to life the stories of unforgettable people and words that have survived the passage of time. They are both witty and wise, and capture the essential spirit of Cuban culture.

The 'Dandy' is not just an elaborately, well-dressed man - nor is he an exclusively English phenomenon. He is something far more universal and intriguing. The author captures the lives of the Dandies - some were aristocratic but most were not. All, however, had the chutzpah and style to be a true Dandy. Their stories are told against a backdrop of revolutions and war in the world's great cities (London, Paris, New York, Hollywood, Moscow, Berlin), and amid financial and sexual scandals. All too often Dandies lived in luxury but died in penury. The Dandy's place in history is assured. Not because Dandies have made any major contributions to politics, economics or warfare, but because they were, and continue to be, figures of huge but subtle significance - baffling, enigmatic, iconic.

Beads have been used since antiquity, not only to dress the body, but as measures of value in economic and ritual exchanges. Their popularity has never waned, and in recent years their trade has enjoyed a world-wide revival. Beads have deep and multiple meanings: in many cultures, together with garments, they reflect age, gender and social status, and are a vehicle through which people store, exchange and transmit wealth.
This absorbing book analyzes techniques and gendered aspects of the making of beads, as well as their role in trade and body adornment, in a wide range of societies, from the ancient Mediterranean to Renaissance Venice and present-day Southern Africa and West Africa, where they have become a symbol of cultural survival and identity. Anyone interested in material culture, anthropology, art history, and gender studies will find that this book provides fascinating insights into attitudes toward the body and its dress as well as systems of social classification.

Uniforms are not unique to Japan, but their popularity there suggests important linkages: material culture, politico-economic projects, bodily management, and the construction of subjectivity are all connected to the wearing of uniforms. This book examines what the donning of uniforms says about cultural psychology and the expression of economic nationalism in Japan. Conformity in dress is especially apparent amongst students, who are required to wear uniforms by most schools. Drawing on concrete examples, the author focuses particularly on student uniforms, which are key socializing objects in Japan's politico-economic order, but also examines 'office ladies' (secretaries), 'salary men' (white collar workers), service personnel, and housewives, who wear a type of uniformed dress. Arguing that uniforms can be viewed as material markers of a life cycle managed by powerful politico-economic institutions, he also shows that resistance to official state projects is expressed by 'anti-uniforming' modes of self.