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Books > Business & Economics > Business & management > Ownership & organization of enterprises > Entrepreneurship
This books provides a critical perspective on entrepreneurialism in
the creative industries. Split into three sections, the book first
asks the contextual question; why, at this point in time, did we
arrive at such a focus on entrepreneurship in the creative
industries? Examining the historical, social, cultural, economic
and political background, the book places the creative industries
and entrepreneurship firmly within a systemic approach to
creativity and cultural production. Given this emphasis on
entrepreneurship in the creative system, the second part of the
book asks, what do those who want to work in the creative
industries need to do to pragmatically gain an income? The
practices, skills, business models and plans necessary to master in
order to successfully run a business are explored in this section.
The final section contains detailed case studies that reveal the
lives of those who found a way to successfully gain an income in
the creative industries. It highlights the practical knowledge they
gathered, how they negotiated their field of endeavour, and the
decisions they made in the real world. Fundamentally the book
answers three questions: How and why did we get here? Given that we
are here at this point in time, how do we go about being
entrepreneurial? And who has managed to do this in the creative
industries and how did they do it? Covering both theoretical
debates in detail, and practical case studies in key sub-sectors of
creative industries, this truly integrative and far-reaching volume
will be of interest to students, researchers and practitioners
alike.
What drives innovation and entrepreneurship in India, China, and
the United States? Our data-rich and evidence-based exploration of
relationships among innovation, entrepreneurship, and economic
growth yields theoretical models of economic growth in the context
of macroeconomic factors. Because we know far too little about the
key characteristics of Chinese and Indian entrepreneurs and the
ways they innovate, our balanced, systematic comparison of
entrepreneurship and innovation results in a new approach to
looking at economic growth that can be used to model empirical data
from other countries. The importance of innovation and
entrepreneurship to any economy has been recognized since the
pioneering work of Joseph Schumpeter. Our analysis of the major
factors that affect innovation and entrepreneurship in these three
parts of the world - US, China and India -provides a comprehensive
view of their effects and their likely futures.
Innovation is essential to remaining competitive in the tourism
industry, especially for new enterprises. Community-based tourism
is not only innovative but also a responsible tourism initiative
that lessens the negative impacts of economic activity and
increases the positive impacts of the sector. This type of tourism
works with respect for the environment and generates innovations in
products, services, and processes. Moreover, from a social
innovation perspective, it explores businesses, initiatives, and
ideas that can add value to tourism. Entrepreneurs looking to
remain successful need to improve their knowledge of this valuable
industry. Innovation and Entrepreneurial Opportunities in Community
Tourism is a critical reference source that examines the latest
empirical research findings in innovation in the community tourism
network and its contribution to the development of the territory.
The book also investigates the dynamic capacities related to small
tourism entrepreneurs in the coastal space. Highlighting themes
that include female entrepreneurship, marketing, and marine
tourism, this book is ideal for entrepreneurs, small business
owners, tourism and hospitality professionals, academicians,
researchers, and students who are looking to improve their
understanding of community tourism development.
In recent years, the pace of technological growth-from the very
first stages of research and development to full-scale industrial
implementation-has quickened at an exponential rate. To better keep
pace with rapidly-changing market demands, the gap between
university research incubators and public-sector start-up companies
has undergone a marked contraction. Competitive Strategies for
Academic Entrepreneurship: Commercialization of Research-Based
Products seeks to fill the gap in research between universities and
the public, and offers cutting-edge insight into the current state
of the field. Charting a course that moves from discussions of
academic resistance and implications for knowledge-transfer theory
to current case-studies of academic/industrial launch-pads like
COTEC's Technology Commercialization Accelerator and the Maryland
Industrial Partnerships program, this publication targets an
audience of academicians, administrators, researchers,
entrepreneurs, and established professionals, and seeks to provide
insight into the mechanisms by which the research of today becomes
the household names of tomorrow.
The protection of the environment and economic growth are two
important aspects of modern sustainability initiatives. By placing
these two together, a competitive advantage is developed by
utilizing green factors with investing. Sustainable
Entrepreneurship and Investments in the Green Economy is an
essential reference publication for the latest research on green
entrepreneurship and its impacts on investment activity within
sustainable development and competitive markets. Featuring coverage
on a broad range of topics and perspectives such as contemporary
enterprises, global feeding, and waste management, this book is
ideally designed for practitioners, students, and academicians
seeking current research on green entrepreneurship and investments.
With the globalization and growth of world economic markets, the
importance of a strong workforce has become paramount to business
success. Organizations cannot achieve this global reach unless they
intend to tackle issues regarding equality in the workplace. In a
time when sustainability and corporate responsibility have become
the norm, organizations value the creation of an egalitarian
workplace. Macro and Micro-Level Issues Surrounding Women in the
Workforce: Emerging Research and Opportunities is a critical
scholarly resource that voices issues and challenges faced by women
and provides guidance for organizations in developing strategic
initiatives to involve women in decision-making processes and
improve women's wellbeing in the workplace. The book explores macro
(socio-economic) and micro-level (organizational) issues in
relation to women's positions at work including occupational
segregation, gender pay gap, diversity management, and
socio-cultural roles attached to women. It is essential for
executives, managers, executive board members, human resources
professionals, policymakers, business practitioners, academicians,
researchers, corporate professionals, and students.
Historically, entrepreneurs have always played a central role in
the development of nation states. Aside from rentier states, which
depend extensively on the availability of mineral resource rents,
most economically prosperous nations in the world have strong,
innovative and competitive business enterprises and entrepreneurs
as the bedrock of their economic development and prosperity. It was
arguably because of the above historical fact that the World Bank
in 1989 declared that entrepreneurs will play a central role in
transforming African economies. Chapters in this book contribute to
our understanding of the theory, structure and practice of
entrepreneurship in diverse African countries. Case studies
examined include: African multinational banks and businesses,
female entrepreneurs, culture and entrepreneurship, finance and
entrepreneurship and SMEs. Contributors include: Akinyinka
Akinyoade, Kenneth Amaeshi, Crescence Marie France Okah Atenga, Ton
Dietz, Francoise Okah Efogo, Emiel L. Eijdenberg, Abel Ezeoha,
Yagoub Ali Gangi, Miguel Heilbron, Uwafiokun Idemudia, Nsubili
Isaga, Afam Ituma, Jane N. O. Khayesi, Rebecca I. Kiconco, Jerry
Kolo, Peter Knorringa, Addisu Lashitew, Andre Leliveld, Marta
Lindvert, Nnamdi Madichie, Hesham E. Mohamed, Knowledge C. Mpofu,
Albogast Kilangi Musabila, Ayodeji Olukoju, Eunice Abam Quaye,
Miriam Siun, Arthur Sserwanga, Rob van Tulder, Chibuike Uche and
Jaap Voeten.
Have you ever wished you were self-employed? With his vast
experience in small business, serial entrepreneur and author Chad
Peterson condenses his wealth of knowledge into an easy to follow
path to self employment. There are many opportunities in service
industries and with these step-by-step instructions using basic
business and marketing principles, you, too, can launch your
successful business--even if you know nothing about the industry.
His powerful and effective tools simplify the difficult tasks of
being self employed. You'll learn how to maximize each job to reach
the high earnings potential that will let you pursue your passions
and the lifestyle of your dreams. Escape the 9-5. Why there has
never been a better time to be self employed. Why does the Blue
Collar world hold the future? Fire your boss and become self
employed tomorrow. Start your own business with little or no money.
Earn $1000 your 1st day in business. Then do it again and again.
Effectively broker services in various trades. Learn direct
marketing techniques to obtain and sell to clients. Learn marketing
secrets to leverage your time and increase your productivity.
Double your income, cut your work time in half. Design the
lifestyle of your dreams. Take mini vacations and extended time
off. Learn marketing secrets to leverage your time and increase
your productivity. Work less; enjoy the life you only dream of now.
From the creator of Valuetainment, the #1 YouTube channel for
entrepreneurs, and "one of the most exciting thinkers" (Ray Dalio,
author of Principles) in business today, comes a practical and
effective guide for thinking more clearly and achieving your most
audacious professional goals. Both successful entrepreneurs and
chess grandmasters have the vision to look at the pieces in front
of them and anticipate their next five moves. In this book, Patrick
Bet-David "helps entrepreneurs understand exactly what they need to
do next" (Brian Tracy, author of Eat That Frog!) by translating
this skill into a valuable methodology. Whether you feel like
you've hit a wall, lost your fire, or are looking for innovative
strategies to take your business to the next level, Your Next Five
Moves has the answers. You will gain: CLARITY on what you want and
who you want to be. STRATEGY to help you reason in the war room and
the board room. GROWTH TACTICS for good times and bad. SKILLS for
building the right team based on strong values. INSIGHT on power
plays and the art of applying leverage. Combining these principles
and revelations drawn from Patrick's own rise to successful CEO,
Your Next Five Moves is a must-read for any serious executive,
strategist, or entrepreneur.
This book is for corporate managers with a mandate for
'innovation', but no idea how to make that happen.C-suite
executives and boards of directors are increasingly looking for
companies to reinvent themselves or risk being left behind. With
this book, companies can monetize employee's ideas in a manner that
doesn't cost a fortune or create conflicts of interest within the
ranks. Not every creative expression is going to result in tens of
millions of dollars in revenue-but many will create licensing
opportunities that are, at the very least, essentially free money
for new product development. Another cadre of readers will realize
their innovation-rich futures are languishing in corporate
purgatory. Should they quit and pitch their 'million-dollar idea'
to another organization entirely (as outsiders), or can they take
this book to their leaders and drive change, one manager at a time?
As businesses aim to compete internationally, they must be apprised
of new methods and technologies to improve their digital marketing
strategy in order to remain ahead of their competition. Trends in
entrepreneurship that drive consumer engagement and business
initiatives, such as social media marketing, yields customer
retention and positive feedback. Advanced Methodologies and
Technologies in Digital Marketing and Entrepreneurship provides
information on emerging trends in business innovation,
entrepreneurship, and marketing strategies. While highlighting
challenges such as successful social media interactions and
consumer engagement, this book explores valuable information within
various business environments and industries such as e-commerce,
small and medium enterprises, hospitality and tourism management,
and customer relationship management. This book is an ideal source
for students, marketers, social media marketers, business managers,
public relations professionals, promotional coordinators,
economists, hospitality industry professionals, entrepreneurs, and
researchers looking for relevant information on new methods in
digital marketing and entrepreneurship.
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