This ground-breaking book exposes the myths behind startup success, illuminates the real forces at work and shows how they can be harnessed in your favour. The world isn't a level playing field. Meritocracy is a myth. And if you look at those at the top, you realise that behind every success story is an Unfair Advantage. But that doesn't just mean your parents' wealth or who you know. An Unfair Advantage is any element that gives you an edge over your competition. And we all have one. Drawing on over two decades of hands-on experience, including as the first Marketing Director of Just Eat (a startup now worth over GBP5 billion), the authors show how to identify your own unfair advantages and apply them to any project. Hard work and grit aren't enough, so they explore the importance of money, intelligence, insight, location, education, expertise, status and luck in the journey to success. From Snapchat to Spanx, Oprah to Elon Musk, unfair advantages have shaped the journeys of some of the most successful brands in the world. This book helps you too find the external circumstances and internal strengths to succeed in the world of business and beyond.

A practical guide to effective business model testing 7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder's global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas. Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments. Testing Business Ideas uses an engaging 4-color format to: Increase the success of any venture and decrease the risk of wasting time, money, and resources on bad ideas Close the knowledge gap between strategy and experimentation/validation Identify and test your key business assumptions with the Business Model Canvas and Value Proposition Canvas A definitive field guide to business model testing, this book features practical tips for making major decisions that are not based on intuition and guesses. Testing Business Ideas shows leaders how to encourage an experimentation mindset within their organization and make experimentation a continuous, repeatable process.

Building on the success of the first volume of Teaching Entrepreneurship, this second volume features new teaching exercises that are adaptable and can be used to teach online, face to face or in a hybrid environment. In addition, it expands on the five practices of entrepreneurship education: the practice of play, the practice of empathy, the practice of creation, the practice of experimentation, and the practice of reflection. This portfolio of practices leads to a holistic teaching approach designed to help students think and act more entrepreneurially under various degrees of uncertainty and across contexts. Here in Volume Two the editors and contributors demonstrate how the five practices are a framework for course development to help students make progress toward a more entrepreneurial way of thinking and develop the ability to find and create new opportunities with the courage to act on them. Educators trying to build entrepreneurship into their curriculum, from within and outside the business school, will find Teaching Entrepreneurship, Volume Two invaluable in developing experiential learning experiences.

Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. There is growing recognition that entrepreneurship can be better understood within its context(s). This carefully designed book invites readers to take a journey: from reflecting critically on where the discussion on context and entrepreneurship stands today towards identifying future research questions and themes that deserve the attention of entrepreneurship scholars. This collection draws attention to the research challenges the entrepreneurship field faces by reviewing the many facets of contexts and by reflecting on methods and theoretical approaches that are required in order to contextualize entrepreneurship research. Written by renowned international scholars, the book's leading-edge contributions provide a thorough exploration of how to contextualize entrepreneurship research. Taking a multidisciplinary approach, comprehensive coverage of the entrepreneurship/contexts debate is included, in addition to reading lists and a chapter dedicated to advancing future research avenues. Students and academics interested in context and entrepreneurship will benefit from this far-reaching and forward-thinking book. Contributors: H.E. Aldrich, T. Baker, M. Brannback, A.L. Carsrud, S. Chlosta, S. Drakopoulou Dodd, D. Fletcher, W.B. Gartner, S. Lippmann, E.E. Powell, T. Pret, E. Shaw, P. Selden, E. Stam, C. Steyaert, R.D. Wadhwani, F. Welter, M. Wright

Project Leadership and Entrepreneurship Building Innovative Teams has been significantly updated to include important new developments in the field of project management (PMBOK 5ed and APM BoK 6ed). This book includes chapters on: project leadership traits, styles, skills, power, motivation, delegation and empowerment; entrepreneurship traits, innovative problem solving, spotting and exploiting beneficial opportunities; leading project participants, client organization structures, project organizations, stakeholders and networking; and leading project teams, team roles, team development, team building. The text uses plenty of exercises and case studies to explain the leadership techniques in a project environment. Lecturer's chapter presentation guide and PowerPoint slides are available from the publisher's website.

Inside the outrageous, come-from-behind story of Elon Musk and Tesla's bid to build the world's greatest car and the race to drive the future.

Elon Musk is among the most controversial titans of Silicon Valley. To some he's a genius and a visionary and to others he's a mercurial huckster. Billions of dollars have been gained and lost on his tweets and his personal exploits are the stuff of tabloids. But for all his outrageous talk of mind-uploading and space travel, his most audacious vision is the one closest to the ground: the electric car.

When Tesla was founded in the 2000s, electric cars were novelties, trotted out and thrown on the scrap heap by carmakers for more than a century. But where most onlookers saw only failure, a small band of Silicon Valley engineers and entrepreneurs saw potential and they pitted themselves against the biggest, fiercest business rivals in the world, setting out to make a car that was quicker, sexier, smoother, cleaner than the competition.

Tesla would undergo a truly hellish fifteen years, beset by rivals, pressured by investors, hobbled by whistleblowers, buoyed by its loyal supporters. Musk himself would often prove Tesla's worst enemy--his antics repeatedly taking the company he had funded himself to the brink of collapse. Was he an underdog, an antihero, a conman, or some combination of the three?

Wall Street Journal tech and auto reporter Tim Higgins had a front-row seat for the drama: the pileups, wrestling for control, meltdowns, and the unlikeliest outcome of all, success. A story of power, recklessness, struggle, and triumph, Power Play is an exhilarating look at how a team of eccentrics and innovators beat the odds... and changed the future.

Small businesses are the backbone of the tourism and hospitality industry and, depending on which statistics one uses, represent somewhere between 75 to 95 percent of all firms globally in this sector. The number of entrepreneurs has dramatically and uniformly increased globally over the last ten years. Divided into four sections, Entrepreneurship and Small Business Management in the Hospitality Industry takes an intuitive step-bystep progression through each stage of the entrepreneurial process: context, theoretical perspectives and definitions; Concept to reality; The business plan; Growth and the future. Ideal for students at any level, the chapters of this book invite you to ponder upon your reading through a series of 'reflective practice' activities. These, along with case studies, clearly defined chapter objectives, reflections, role-play activities and experiential exercises, allow you to both think actively about themes, concepts and issues and then apply them to a number of suggested scenarios. Perfect preparation for the up-and-coming entrepreneur!

Entrepreneurship and innovation are the drivers of value creation in the twenty-first century. In the geography of the global economy there are 'hot spots' where new technologies germinate at an astounding rate and pools of capital, expertise, and talent foster the development of new industries, and new ways of doing business. These clusters of innovation have key attributes distinct from traditional industrial clusters that allow them to extend beyond geographic boundaries and serve as models for economic expansion in both developed and developing countries. How do these clusters emerge? What is the role of individual institutions such as governments, universities, major corporations, investors, and the individual entrepreneur? Are there systemic underpinnings, an invisible hand, that encourage these communities? The book begins with a presentation of the Clusters of Innovation Framework that identifies the salient components, behaviors, and linkages that characterize an innovation cluster, followed by an analysis of the archetypal cluster, Silicon Valley. Subsequent chapters probe how these characteristics apply in a diverse selection of economic communities in Germany, Belgium, Spain, the United Kingdom, Israel, Japan, Taiwan, China, Colombia, Mexico, and Brazil. Concluding chapters investigate the role of transregional organizations as cross-border disseminators of best practices in entrepreneurship and innovation. Students and professors of economics, business, public policy, management, entrepreneurship, and innovation will find this book a useful resource. Corporate executives, university administrators, government officials, policy makers, and entrepreneurs will also find it an insightful guide. Contributors: O. Berry, D. Chapman, J.-M. Chen, S.H. De Cleyn, I. Del Palacio, W. De Waele, J. Engel, F. Feferman, F. Forster, S. Kagami, M. Pareja-Eastaway, J.M. Pique, Q. Lang, C. Scheel, H. Schoenenberger, M. Subodh, V. Trigo, D. Wasserteil, P. Weilerstein, C.-T. Wen

What new products or services should you launch next year? How can you improve the productivity of a paint line? What should you name your new venture? How can you decrease patient waiting times? How can you improve the customer experience? Pretty much any creative problem-solving task can be framed as seeking a new match between solution and need, from operational process improvements to creating strategies to foster organic growth. Innovation tournaments aim to find a match that is not just good, but exceptional. Leveraging more than two decades of experience organizing innovation tournaments in Silicon Valley and on Wall Street, from Buenos Aires to Kuwait City, Shanghai to Moscow, and with many Fortune 500 companies, two renowned researchers, entrepreneurs, and the foremost experts on innovation tournaments offer a template that you can use to generate winning ideas that will drive great outcomes—whatever your challenges, whatever your business. In The Innovation Tournament Handbook: A Step-by-Step Guide to Finding Exceptional Solutions to Any Challenge, Wharton professors Christian Terwiesch and Karl T. Ulrich offer an engaging, often humorous, and always actionable guide to help you learn: --How to frame and articulate your specific innovation challenge --How to decide on the right format, structure, and strategic direction for your own innovation tournament --How to maximize the quality of the opportunities that will compete --How to select the very best ideas --How to develop those ideas into real-world opportunities --How to use tournaments to foster a culture of innovation Fast-reading and filled with real-world successes, The Innovation Tournament Handbook is a comprehensive roadmap to finding a new match between a solution and a need that is not merely good, but exceptional.

Coding is one of the most in-demand skills in the job market. Whether you're a recent graduate or a professional, Confident Coding offers the career insights and technical knowledge you need for success. A unique combination of technical insights and fascinating career guidance, this book highlights the importance of coding, whatever your professional profile. For entrepreneurs, being able to create your own website or app can grant you valuable freedom and revolutionize your business. For aspiring developers, this book will give you the building blocks to embark on your career path. This new and improved third edition of the award-winning book gives you a step-by-step learning guide to HTML, CSS, JavaScript, Python, building iPhone and Android apps and debugging. Confident Coding is the essential guide to mastering the fundamentals of coding. About the Confident series... From coding and data science to cloud and cyber security, the Confident books are perfect for building your technical knowledge and enhancing your professional career.

The Changing Global Economy and its Impact on International Entrepreneurship addresses different changes and challenges that small and medium sized enterprises (SMEs) face in an economy where they need to compete at home and cannot refrain from participating in international markets. Contributors examine diverse SMEs that have succeeded in the face of adversity. They offer a combination of practical strategies and efficient tactics, grounded in solid theory and research, for firms in different competitive industries. This volume presents a collection of 12 carefully selected chapters that highlight challenging real-world cases to illustrate a variety of difficult problems. Hamid Etemad presents an analytical framework with three levels of analysis - entrepreneurial level, firm level, and institutional level - to document comprehensive, realistic and experientially-based entrepreneurial initiatives, potent firm and public policy strategies and informative and applicable results. The interactive structural design of this book offers progressively higher levels of analysis and incisive lessons, which make it perfect for academics interested in the rich range of theories, methodologies and topics surrounding SMEs' internationalization processes. Its analysis will also inform management and effective policy formulation for entrepreneurs, managers, and policymakers. Contributors: J. Almarri, S. Aureli, L. Battaglia, E. Cedrola, M. Del Baldo, S. Denicolai, N. Dominguez, H. Etemad, B. Hagen, E.J.B. Jorgensen, K. Juusola, D. Kabbara, S. Kock, H. Le Nguyen, J.I.G. Meewella, M. Migliaccio, A.G. Quaranta, E. Rasmussen, F. Rivetti, V. Stanisauskaite, I. Wictor, A. Zucchella

A sequential guide that takes the entrepreneur from inception of an idea to success and all the way to exit. Lindile details the milestones of growing and evolving a business in a journey that is by no means linear.

This playbook reveals a path to the desired destination of every entrepreneur who uses it, where the entrepreneur can define his or her own formula of success, from the very first inkling of an idea and turning that into a reality. Lindile push-starts the entrepreneur using a strategy he calls Rapid Deployment to monetise ideas by turning them into reality. It is a model that can move an idea from zero to a hundred in a matter of days. Fast implementation allows the idea to go through an entire life cycle in a short space of time. Most importantly, it forces the budding entrepreneur to start.

This playbook outlines the importance of investing in oneself.

A successful exit is determined at the point of entry. The entrepreneur must take full control of how the journey ends or evolves. This guides the decisions that the entrepreneur makes as he or she starts and grows the business. Ultimately, entrepreneurship requires consistency, resilience, adaptability, mental strength and acute awareness. All of this must be rooted in mindfulness. Although mindfulness is not something taught in business schools, it is an essential element of success.

At its very core, The Young Entrepreneur’s Playbook is for anyone with an idea to bring to life, something of value to provide, challenge to move past, aspiration to chase after and willingness to do something about it. This is a playbook of how to get it done, all the while embracing failure as an important part of the process but ultimately a useful tool to expedite the very outcome that you seek.

Learn how to get your business oversubscribed in a crowded marketplace to make your business stand out and get people lining up to do business with you Are you constantly chasing customers? Why does it seem like some businesses have their customers begging to purchase their goods or services? Think about it for a moment. When a new iPhone is released, why do customers camp overnight to be the first through the door? In cities with thousands of great restaurants, why do some restaurants require reservations months in advance? Why is it that some consultants, accountants, lawyers and healthcare professionals can charge exponentially more than others? In the modern marketplace, consumer options are virtually endless, intense competition is rife and so much is given away for free online. Often businesses are left scrambling to attract enough customers to make a small profit. Yet the opposite is true for a small number of businesses that do things differently--customers chase them. They have buyers who gladly queue up, pay more, and eagerly wait for the chance to hand over their money for the next thing. How do these businesses do it? More importantly, how can you become one of them? Oversubscribed is the guide to transforming your business into one which customers fight over! Author Daniel Priestley, a successful entrepreneur who has built and sold businesses around the world, shares proven, real-world methods that will not only grab customers' attention, but will also have them lining up to buy from you. This invaluable guide will teach you how to drive demand for your products or services far beyond supply and will dramatically increase the success of your business. Now in its second edition, this updated version offers new insights and motivating examples that are right for the 2020s. This book will show you: The principles and philosophies Oversubscribed businesses live by that are often the opposite of what most businesses do Specific steps for getting into the mind of your customer so they only want to buy from your business How to structure campaigns and product launches that systematically get your business Oversubscribed How to implement a process of signalling to market, and collect signals back from market to build up desire and demand for your products and services The new edition of Oversubscribed: How to get people lining up to do business with you is a must-read for entrepreneurs, marketers, business leaders and owners, team managers, and business students.

Luxury products are now seen by a growing number of global consumers as an important and more widely available way of expressing personal aspirations and values. Most consumers of luxury products and services use them as status symbols and symbols of success. However, the definition of success - and the way it is perceived by others - is changing. Many of these successful consumers now want the brands they use to reflect their concerns and aspirations. Such products come with a heavy social and environmental cost. Sustainable luxury is about rediscovering the old meaning of luxury - a considered purchase of a beautifully crafted object with built-in social and environmental value. The social entrepreneurs documented in this book highlight the relationship between personal values and sustainability, entrepreneurship and innovation in developing and marketing luxury products. The pioneers outline how they have developed inclusive supply chains with poor and vulnerable communities. Their stories prove that luxury need not be a destructive force. Instead, this book opens a window on a world where entrepreneurial pioneers can change the rules of the game.

An idea is the first step in the process of creating a business. Most ideas, no matter how brilliant they may seem, never actually end up becoming a business. This book explains how to: Look for new small business ideas. Evaluate ideas for their commercial potential. Unlock the strategies that turn an idea into a business. English's focus is on finding the seed of an idea and the process of developing it into a genuine business opportunity. He includes practical diagnostic 'reality tests' developed in his small business workshops. He also includes an analysis of changes in the Australian small business environment as result of Covid-19. The practical, slim volume is ideal for any budding entrepreneur looking for guidance on how to evaluate a business opportunity and build a commercial strategy around it. It will also be an ideal secondary reading for books on entrepreneurship and small business courses.

Innovation is the translation of a new method, idea, or product into reality and profit. It is a process of connected steps that accumulates into your brand or reputation. However, there can be many pitfalls and wrong turns on the road to realizing this goal. Innovation, Commercialization, and Start-Ups in Life Sciences details the methodologies necessary to create a successful life sciences start-up from initiation to exit. You will gain an appreciation for the necessary data, partnership, and skills to be acquired and the constituencies that must be satisfied along the way. The book examines how life sciences start-ups can create an exit for their investors by recognizing that a liquidity event is not consummated without due diligence. Due diligence is bigger than validating accounting transactions. It ensures the company is solving an important customer problem, demonstrating sales access, and making sure that intellectual property is impervious to competitive advancement. The due diligence process supports the telling of a compelling story to customers, investors, regulators, and acquirers. Written by an expert who has worked with more than 200 life sciences start-ups during the past decade, the book discusses specific processes and investor milestones that must be navigated to align customer, funder, and acquirer needs. It examines these processes from the perspective of marketing value through a focus on the needs of individual constituents-investors, regulators, customers, and exit candidates. The book presents data and analytical processes articulating the fundable milestones for angel and venture capital. It gives you the tools needed to create branding for public investors and more.

The second volume of the Annals of Entrepreneurship Education and Pedagogy provides entirely new insights into a number of the leading issues surrounding the teaching of entrepreneurship and the building of entrepreneurship programs. Prepared under the auspices of the United States Association for Small Business and Entrepreneurship (USASBE), this book features fifteen scholarly perspectives on a range of entrepreneurship education issues. This 2016 edition spans topics ranging from methods for teaching creatively and the value of the lean startup methodology to empirical insights into whether or not entrepreneurship education changes minds. Five premier universities and the key aspects of their superlative entrepreneurship programs are reviewed. In addition, contributors highlight a number of individual innovations that have changed the way entrepreneurship is taught and the manner in which entrepreneurial behavior is facilitated. This book offers an introduction to innovative practices in facilitating entrepreneurial learning both inside and outside the classroom as it investigates critical issues in designing, implementing and assessing experiential learning techniques within entrepreneurship. This timely book uncovers new horizons in the development of entrepreneurship education for students, university campuses, communities and economies. Annals of Entrepreneurship Education and Pedagogy - 2016 is a must-have book for any entrepreneurship professor, scholar or program director across the US. Contributors include: C. Albornoz, K.R. Allen, J. Amoros, J. Aniello, K. Artz, A. Bruton, A. Caetano, M. Cichosz-Grzyb, R.W. Clouse, S.L. Cochran, S.F. Costa, B. Cowden, M. Croteau, C. Dibrell, D. Dill, T.N. Duening, N. Duval-Couetil, J.S. Engel, E. Fine, V. Fox, T. Goodin, E. Grossman, R.J. Gentry, E. Hamilton, J. Hart, J. Heacock, D.M. Hechevaria, G. Hertz, A. Ingram, K. Kern, E. Liguori, A. Markvoort, E. Markin, A. McKelvie, M.M. Metzger, S. Miller, K. Moore, L. Morland, M.H. Morris, H.M. Neck, X. Neumeyer, G. Poor, C. Pryor, D.W. Rosenthal, B. Rossi, M. Schindehutte, S.C. Santos, S. Scherreik, F. Schlosser, S.A. Schulman, R. Smilor, J. Stamp, K. Taylor, J. Thompson, J.M. Torrens, E.E. Troudt, J. Vanevenhoven, R. White, D. Winkel, C. Winkler

WHAT DOES IT TAKE TO BE A GREAT LEADER? The ultimate guide to managing your career-at every level, through every transition-The McKinsey Edge culls the best practices of an exclusive group of executives and consultants from McKinsey & Company, the legendary consulting firm that services eighty percent of the world's largest corporations. Drawing on his time as an Engagement Manager with McKinsey, Hattori presents rigorously selected, battle-tested tips that will give you the edge you need to up your game, raise your profile, and take your career to the next level-using a proven four-step program: Learn more effective ways to get ahead by making multiple self-improvements. Strengthen your skills of communication, connection, and understanding to influence your team and other stakeholders. Increase your productivity and performance using tools that work best for your specific environment. Push yourself further to focus your energies, renew your life, and revitalize your career with a new leadership profile. Each section of this empowering guide includes precise strategies and hard-won advice that will help you tackle the challenges that are unique to each level of management. By applying these 47 principles to your own situation and workplace, you'll be able to change not only your personal mindset and managerial effectiveness but others' perceptions of you as a leader. You'll discover the best methods for dealing with clients, solving problems, motivating teams, and surpassing expectations. These are the strategies that have taken McKinsey's managers and trainers to the top of their fields-and this is the program that shows you how to take your career wherever you want to go. Whether you're climbing your way up the corporate ladder, starting on the very first rung, or feeling stuck somewhere in the middle, The McKinsey Edge gives you the edge you need to take the next step and make it to the top. Shu Hattori is a Japanese-British national with extensive experience in management consulting, start-ups, online social commerce, and news media.While at McKinsey & Company, he served in advanced industries, high-tech, and media in Asia, North America, and Europe for more than five years. Now, he runs a leadership development start-up. Shu earned an MBA from National Taiwan University with a full government sponsored scholarship and a bachelor's degree in commerce with distinction from McGill University in Canada.

In this first new and totally revised edition of the 150,000-copy underground bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. Next, he walks you through the steps in the life of a business--from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed--and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in. your business. After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.

The contributors focus on the individual, organisational, and institutional levels of social entrepreneurship, addressing the role of personal values and leadership in the conduct of initiatives while stressing the importance of stakeholders in relation to human resource management, innovation, or opportunity discovery.

Foreword by Bill Gates

From the authors of New York Times bestsellers, The Alliance and The Start-up of You, comes a smart and accessible must-have guide for budding entrepreneurs everywhere.

Silicon Valley is renowned for its striking number of businesses which have grown from garage start-ups into global giants; Apple, Cisco, Google, HP and Intel to name a few. But what is the secret to their outstanding success? Hoffman and Yeh explain that it’s simple: they’ve learnt how to blitzscale.

Featuring case studies from numerous prominent tech businesses such as AirBnB and WeChat, this book offers a specific set of practices for catalysing and managing dizzying growth in bourgeoning start-ups. Prioritising speed over efficiency in an environment of uncertainty, Blitzscaling illustrates how businesses can accelerate to the stage in a company’s life cycle where the most value is generated. Using the framework provided by Hoffman and Yeh, readers will learn how to design business models which simultaneously support growth at a furious pace and capture the market, as well as how to navigate the necessary shifts in strategy needed at each level of scale.

Business angels are recognized as playing a key role in financing the start-up and early stages of new ventures. However, our knowledge of how business angels operate remains limited and highly fragmented. This Handbook provides a synthesis of research on business angels. It adopts an international perspective to reflect the spread of angel investing around the world. The increasing number of government initiatives to promote angel investing is also reflected in the book with an assessment of the most common support schemes. Adopting an international focus, the expert group of contributors examine business angels themselves; the evolution of the market; the various stages of the investment process and the role of public policy in influencing angel investment. They each conclude their chapters with an agenda for future research on business angels. Students and scholars of entrepreneurship, entrepreneurial finance, and related subjects will find this book to be an invaluable resource to their work.In particular, they will benefit from the research agendas that that concludes each chapter This Handbook will also be of interest to policy-makers and other practitioners looking to enhance their understanding of the design and need for such interventions. Contributors include: F.M. Amatucci, M. Atienza, S. Avdeitchikova, T. Botelho, C. Carpentier, V. Collewaert, L. Hornuf, H. Keinonen, T. Lahti, H. Landstroem, D. Lingelbach, M. Liu, C. Mason, A. Maxwell, D. Politis, G. Romani, W. Scheela, A. Schwienbacher, J.-M. Suret, R. Sorheim, Y. Tan, J. Wang

Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by the world's leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas. Providing a panoramic overview of the evolving world of scenario planning, this Advanced Introduction uses topical case studies to analyze the developing methodologies of scenario planning. Written by Paul J.H. Schoemaker, a leading authority on the topic, this book synthesizes rigorous theory and practical experiences including best practises, normative views, and future challenges or opportunities for scenario planning. Key Features: Explains why future uncertainties require more than traditional risk analysis when ambiguous unknowns or Black Swans are involved Illustrates scenario planning through an in-depth case analysis of the biosciences which, in the wake of global pandemics, are gaining in societal import Examines how historical thinking and historiography can enrich scenarios by revisiting future projections made for South Africa post-apartheid Shows why scenario planning fosters critical and creative thinking by overcoming myopic framing, overconfidence and other biases in organizations Examines methodological and statistical techniques in scenario planning, including model building and simulations, and their connections to strategy formulation Interdisciplinary in its approach, this Advanced Introduction will prove invaluable to students and scholars of public policy, business management, and organizational studies. Its tools and practical advice will also be a vital resource to practitioners and policy leaders involved in leading or implementing scenario planning in their organizations.

Discover how to harness the power of 'can't' and turn it into creative energy to help you pursue your passions - both personal and professional - and shape a successful, thriving life. 'Move the Needle overflows with passion, wisdom and hard-won business (and life) lessons.' Jeff Walker, #1 New York Times bestselling author of Launch Learn how to make your big, impossible dreams a reality with help from a creative entrepreneur who's turned her passion into a global force. People always ask Shelley Brander what possessed her to leave the successful advertising firm she founded with her husband to open a local yarn store. And then they wonder how that one storefront grew into an e-commerce business, and from there into a global movement to Knit the World Together. In Move the Needle, Shelley shares stories from her life to show that you can pursue your life's passions - personal and professional - no matter how quirky or impossible they may seem to everyone around you. Whether you're an entrenched or aspiring entrepreneur, or have a passion that just won't let you go, Shelley shares lessons from her journey that reveal how to: * put your passion first and make your creative side hustle your main gig * recognize the true value of creativity and experimentation * have hope against all odds * surround yourself with supportive people * believe in the power of your weird, impossible dream! Shelley invites you to hold space for your seemingly improbable (but totally possible) goals, dreams and purpose.