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Books > Business & Economics > Business & management > Ownership & organization of enterprises > Entrepreneurship
Lively and engaging, How to Launch a Magazine in this Digital Age
adopts a practical guide for students and inexperienced editors,
detailing the process of setting up and launching a new publication
-- be it digital, print or a combination of both. Using case
studies, theoretical/critical insights, and tests/exercises, this
is the first how-to to embrace digital technologies, including a
companion website with additional support with podcasts, web links,
forums and timed live author chats. The key to the text's success
is its ability to encompass the complete process. It begins with
the initial idea and follows the process through to developing a
business plan as well as setting an editorial strategy to achieve
and maintain an audience in a digital age -- where traditional
print formats face an uncertain future. It includes checklists and
realistic timescales for producing a digital/print magazine, for
both the working professional and the student in the classroom
setting.
In the field of business and management, the core concept
associated with migration sees "difference and distance" as
liabilities, whether they are national, cultural, geographic, or
semantic. While existing research is valuable, recently it has been
suggested that an emphasis on liabilities and adverse outcomes
associated with such differences may hinder our understanding of
the conditions that help to leverage the value of diversity in a
wide range of contexts. Global Migration, Entrepreneurship and
Society seeks to explore these seemingly interconnected processes,
offering a safe space to critically examine the specific political
contexts of excluded groups and develop a much-needed theoretical
and policy-related set of writings that can cast light on the
workings and complexities of processes of global migration,
entrepreneurship and societal integration.
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