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Are profits and sustainability compatible? This book brings unique perspectives to this key debate by exploring the history of green entrepreneurship since the nineteenth century, and its spread globally in industries including renewable energy, organic food, natural beauty, ecotourism, recycling, architecture, and finance. The book uses the lens of the extraordinary and often eccentric men and women who defied convention and imagined that business could help save the planet, rather than consume it. The social and religious beliefs that drove many of these individuals are explored as the book looks at how they overcame huge obstacles to execute their strategies. The green entrepreneurs seen here are shown to have created new markets and industries, and driven innovations in sustainable practices, even at times when most consumers and governments marginalized the entire subject. The struggles of early pioneers appear to have been rewarded by the growth of environmental awareness among consumers, business leaders, and others in recent years, but the Earth's environmental health continues to deteriorate. If profits and sustainability have proved challenging to reconcile, this book argues that one reason was how they were both defined.
24 Steps to Success! Disciplined Entrepreneurship will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren t born with something special they simply make great products. This book will show you how to create a successful startup through developing an innovative product. It breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply. You will learn: * Why the F word focus is crucial to a startup s success * Common obstacles that entrepreneurs face and how to overcome them * How to use innovation to stand out in the crowd it s not just about technology Whether you re a first-time or repeat entrepreneur, Disciplined Entrepreneurship gives you the tools you need to improve your odds of making a product people want. Author Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management. For more please visit http://disciplinedentrepreneurship.com/
Entrepreneurship is a hot topic, yet there is no agreed definition of entrepreneurship. There is even debate about whether entrepreneurship can be taught! This text and case study collection is designed to stimulate critical thinking and reflective learning relating to entrepreneurship. This book enables you to focus on the key issues that need to be considered with regard to new ventures and/or a business plan module, as well as courses on theory and policy relating to entrepreneurship and small businesses.
At Amazon, 'Day One' is code for inventing like a startup with little regard for legacy. Day Two is, in Jeff Bezos's own words, is 'stasis, followed by irrelevance, followed by excruciating, painful decline, followed by death.' Most companies today are set up for Day Two. They build advantages and defend them fiercely rather than invent the future. But Amazon and fellow tech titans Facebook, Google, and Microsoft are operating in Day One: they prioritize reinvention over tradition and collaboration over ownership. Through 130 interviews with insiders, from Mark Zuckerberg to hourly workers, Always Day One reveals the tech giants' blueprint for sustainable success. Kantrowitz uncovers the engine propelling the tech giants' continued dominance at a stage when most big companies begin to decline. And he shows the way forward for everyone who wants to compete with, and beat, the titans.
In recent years, luxury brands have deviated from the principles of craftsmanship, rarity, uniqueness and heritage. Conglomerates such as LVMH and Richemont have grown at an unprecedented pace and show no sign of slowing. This book explains the importance of innovation and argues why independent brands are vital to the survival of the industry.
Scaling a business is not for the faint of heart. It's a mind-bending journey that causes millions of business owners around the globe to either throw in the towel--or avoid risk entirely and suffer from smallness and mediocrity. Most of these businesses fail because they are ill prepared to face the real challenges involved in scaling. Either they don't have the bandwidth to keep up with the sales demand or production, miss out on major opportunities due to fear, or keep making the same mistakes over and over because systems and processes aren't in sync with the rate of growth. To truly scale, you must upsize your strategic practices, implement new marketing strategies, find new ways to build your team, and expand your mindset to break through whatever is keeping you stuck at the same level. Then you must be willing to take the leap into the giant unknown - to make your impossible possible. In Scale or Fail, author Allison Maslan--who has successfully scaled ten companies from scratch and has guided thousands of small businesses to do the same--shares her revolutionary SCALEit Method (R) for successfully growing, replicating, and expanding your business. She also shares pivotal mindset strategies she's used to break the fear barrier as a trapeze artist so you can move past any obstacle, take strategic Big Picture risks, and fulfill your dreams of business expansion and skyrocketing profit. Featuring a wealth of real-life success stories, visual tools, and exercises that are prescriptive and inspirational, Scale or Fail offers proven scaling strategies and a proactive approach to: Create your Big Picture Vision and build a plan to achieve it Produce an ever-flowing stream of cash flow with consistent profits Establish a powerhouse team that functions well without you Become a true leader and feel like you deserve your success Improve systems and processes that facilitate scaling Get past the mental and strategic pitfalls that cause revenue bottlenecks Scale or Fail is adaptable to any type of business--manufacturing, consumer goods, a brick and mortar, a digital service, a wholesaler, a consulting service, and everything in between. Whether you're six figures and scaling to seven. . . or in the seven figures and scaling to eight or even nine, Scale or Fail provides the roadmap to multiply your business growth--and empower you to soar in the air with the greatest of ease.
The Great Recession threatened the well-being of tens of millions of Americans, dramatically weakened the working class, hollowed out the middle class, and strengthened the position of the very wealthy. Against this backdrop, the hit reality show Shark Tank premiered in 2009. Featuring ambitious entrepreneurs chasing support from celebrity investors, the show offered a version of the American Dream that still seemed possible to many, where a bright idea and a well-honed pitch could lift a bootstrap business to new heights of success. More than a decade later, Shark Tank still airs regularly on multiple networks, and its formula has sparked imitators everywhere, from elite universities to elementary school classrooms. In Entertaining Entrepreneurs, Daniel Horowitz shows how Shark Tank's version of entrepreneurship disguises and distorts the opportunities and traps of capitalism. Digging into today's cult of the entrepreneur, Horowitz charts its rise from the rubble of economic crisis and its spread as a mainstay of American culture, and he explores its flawed view of what it really takes to succeed in business. Horowitz offers more than a look at one television phenomenon. He is the perfect guide to the portrayal of entrepreneurship in business school courses, pitch competitions, popular how-to books, and scholarly works, as well as the views of real-world venture capitalists.
'Superb ... At a time when government action of any kind is ideologically suspect, and entrepreneurship is unquestioningly lionized, the book's importance cannot be understated' Guardian According to conventional wisdom, innovation is best left to the dynamic entrepreneurs of the private sector, and government should get out of the way. But what if all this was wrong? What if, from Silicon Valley to medical breakthroughs, the public sector has been the boldest and most valuable risk-taker of all? 'A brilliant book' Martin Wolf, Financial Times 'One of the most incisive economic books in years' Jeff Madrick, New York Review of Books 'Mazzucato is right to argue that the state has played a central role in producing game-changing breakthroughs' Economist 'Read her book. It will challenge your thinking' Forbes
Fraser Doherty's 48-Hour Start-Up is your handy and essential cheat sheet to starting your own business giving the key steps for developing an idea and getting it to market quickly. Almost everyone dreams of starting their own business but very few do. But what if it only had to be a decision of a weekend and it didn't cost a fortune? In 48-Hour Start-Up, Fraser Doherty uses his experience building a multi-million-dollar company to attempt an experiment; starting with a blank piece of paper, he sets out to start a profitable new business over a weekend, without relying on any technical ability whatsoever. He succeeds and you can, too. By following his journey, in which Fraser shares all of his lessons and mistakes, he will explain all of the shortcuts and online tools that make it possible to: * Come up with a business idea without the guesswork * Create a kick-ass brand, website and on-line marketing campaign * Promote your product 48-Hour Start-Up pioneers the idea of a microbusiness, a creative outlet, income stream and business you can run in your spare time at the weekends without having to quit the day job. This book is perfect for * Young entrepreneurs * Students learning about start-ups * Established entrepreneurs looking for shortcuts * Teams within corporates who want to create a more innovative and competitive environment
My Back-To-Basics Business Bible is a must-read A-Z guide for anyone in need of a confidence-boost when setting up a business, becoming an entrepreneur, or building a start-up. Those early days in a new business can be a steep challenge, and in this powerful little pocket-book, fitness entrepreneur, Neeta Oza, shares an indispensable mini-guide to how she helps herself during times of doubt, and times of delight. A must-read that you can dip in and out of without taking up too much of your precious time, this little book will lift up everyone who needs some words of comfort and advice during the tumultuous early days of entrepreneurship. My Back-To- Basics Business Bible is packed with pearls of wisdom the author has learnt from many people, near and far. Starting her own fitness business changed Neeta's life in many amazing ways, and she is constantly learning from this journey; all day, every day! Written as part of her own life journey, this powerful little book is packed with simple tips, ideas and supportive words, to potentially turn your life around. It is part of a Mini Mindset Series designed to help people at various stages of their lives, relationships and careers.
Reed Hastings is one of the world's foremost business leaders. As co-founder, chairman and CEO of Netflix, he has built one of the largest media and entertainment companies on the planet, with an estimated personal net worth of $3.6 billion. A notable philanthropist, he has served on the boards of a number of non-profit organisations as well as Facebook and Microsoft. This concise but detailed biography provides an overview of Hastings' career trajectory. From his unique management style to the biggest mistakes he has made along the way, to the reasons behind his decision to take Netflix from a business that dealt with products (rental DVDs) to a technology company that focuses on streaming, Burgess sheds light on Hastings' success and looks to what the future may bring for him and his ventures. Aspirational and positive, this is the perfect book for those looking for a concise and accessible account of a true global business visionary.
This book tells you everything you need to know, everything you need to think about, and everything you need to do to be a successful manager. It covers all aspects of management, giving you the confidence to tackle things thoroughly and help develop your own managerial competence. Every one of the checklists in this book is fast, focused and has been specially written for busy managers like you. Quickly access hundreds of essential tips and tricks, discover vital insider knowledge and winning strategies, and learn everything you need to know to be a brilliant manager. * Make the best informed decisions every time * Understand the problems that you might face every day * Become a more systematic and thorough manager "Had I not seen it and read it, I would not have believed it was possible to reduce all those fine-sounding theories to such straightforward lists - you are a genius, even if you are doing me out of a job." Charles Handy
Practical tools, expert advice and innovative ideas to help you create a successful business that reflects your values, supports your lifestyle and creates real fulfilment. In 2014, in her farmhouse kitchen in Wales, Shann Nix Jones started to manufacture a relatively unknown probiotic goat's milk called kefir. It was a powerful healing remedy that cured her son's eczema and even saved her husband from a life-threatening MRSA infection. Today, the business she started on her kitchen table has 300,000 customers and an annual turnover of GBP4.5 million. In this book, Shann shares the innovative methods that helped her turn her passion into a sustainable business. Following these steps, you'll learn how to: * develop an idea into a viable business that supports any lifestyle * operate with meaningful values and stand out from the competition * convert every obstacle into a launch pad * balance work and family - and even weave both together to enhance your family life Shann believes that anyone can start a business following her 13 steps, and that doing so can bring you closer to creating a life in which you are the CEO of your business and your destiny.
Don't let anyone crush your dreams! Whatever you want to achieve, no matter how hard it might seem, you owe it to yourself to read this book. Undaunted will inspire you to move past your fears and defy the doubters. It doesn't matter whether you feel confident; it matters what you actually do. Author Kara Goldin turned her unsweetened flavored water into one of the most successful beverage businesses of our time and has been named one of InStyle's Badass 50, Fast Company's Most Creative People in Business, Fortune's Most Powerful Women Entrepreneurs and EY Entrepreneur of the Year for Northern California. Undaunted is a rare opportunity to gain insights and proven advice unlike anything you'll find in the conventional business press. Kara combines real honest stories from her life with observations that might just change how you think about your own. Whether you want to get healthy, start a company, break an addiction, find a new career or just grow in life, Undaunted will inspire you to just go for it and help you find the courage to get there. As she started to achieve her goals, Kara found herself being called "fearless", "confident" and even "unstoppable," but nothing could be further from the truth. In Undaunted she shares real stories about her own fears and doubts, the challenges she encountered and what she did to overcome them to eventually build a great business and a life she loves. Her secret? Be Undaunted. Deal with your fears. Move forward despite uncertainty. Turn criticism into motivation. Just go for it! Setbacks will come, but Kara shows you can learn from failures and frustrations and keep advancing toward your true purpose. What if not having "the right" credentials or vast industry experience was the secret to making things happen? And what if we didn't let our fear of failure stop us? Part autobiography, part business memoir and lots of insights on self-development, Undaunted offers inspiring stories that impart lessons that any reader can apply to their own path. While most motivational business and life books try to offer quick fixes, Undaunted focuses on long-term success, showing you how to take control of breaking down barriers and moving forward. Undaunted won't solve your problems and challenges. You will. But it will help you see through other's experiences that it's possible to do so. Accept your fears, but decide to be Undaunted.
Innovation is the lifeblood of a growing businesses. Traditionally it means `a new idea, device, technique or method' but increasingly it is now also referred to ideas that provide better solutions, meet the needs or even provide the answers to something not yet a problem. This book address areas such as collaboration, challenges for large and small organisations, measuring innovation and getting a return on your investment. It provides answers to questions such as, can you teach innovation? What are the different types of business model for innovation? Growing Business Innovation address areas such as collaboration, challenges for large and small organisations, measuring innovation and getting a return on your investment. No matter what stage, innovation needs nurturing and this book will act as an invaluable guide with support and advice from authors who are themselves innovators. It provides answers to questions such as: Can you teach innovation? What are the different types of business model for innovation? Are there support services? Challenges for businesses Collaborate and protecting your IP AI as a spur to innovation Adapting your business to new thoughts, products and processes Getting a return on your investment
In this new work, Arthur O. Eger and Huub Ehlhardt present a 'Theory of Product Evolution'. They challenge the popular notion that we owe the availability of products solely to genius inventors. Instead, they present arguments that show that a process of variation, selection, and accumulation of 'know-how' (to make) and 'know-what' (function to realize) provide an explanation for the emergence of new types of products and their subsequent development into families of advanced versions. This theory employs a product evolution diagram as an analytical framework to reconstruct the development history of a product family and picture it as a graphical narrative. The authors describe the relevant literature and case studies to place their theory in context. The 'Product Phases Theory' is used to create predictions on the most likely next step in the evolution of a product, offering practical tools for those involved in new product development.
This second edition of The Economics of Entrepreneurship is an essential resource for scholars following the current state of this fast-moving field, covering a broad range of topics in unparalleled depth. Designed to be used both as a textbook for specialist degree courses on the economics of entrepreneurship, and as a reference text for academic research in the field, the book draws on theoretical insights and recent empirical findings to show how economics can contribute to our understanding of entrepreneurship. New topics, such as crowdfunding, entrepreneurship education and microenterprise field experiments, appear for the first time, while existing treatments of topics like regional entrepreneurship, innovation and public policy are considerably deepened. Parker also discusses new empirical methods, including quasi-experimental methods and field experiments. Every section - indeed every page - of the new edition has been updated, resulting in a rigorous scientific account of entrepreneurship today.
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