Your cart is empty
Aimed primarily at undergraduate students, this highly successful textbook provides the reader with a broad overview of the entrepreneurship phenomenon. It focuses on the emergence, evaluation, and organizing of entrepreneurial opportunities in various organizational contexts. This thoroughly revised second edition brings the reader up to date with the newest trends in the entrepreneurship field and includes four insightful new chapters, covering: * nascent entrepreneurship * design thinking * public entrepreneurship * entrepreneurship policy. New diagrams and figures have been added throughout to clarify key concepts and to clearly illustrate workflow relationships. With real-life international case stories by high profile entrepreneurship scholars, such as William B. Gartner, Saras Sarasvathy, Alain Fayolle, Benson Honig, the book highlights the paradoxes and dilemmas entrepreneurs may encounter on their entrepreneurial journey. Including student involvement, theory, paradoxes, actions, and exercises, all undergraduate students with or without prior entrepreneurship education can enjoy the many benefits, puzzles, and insights the book has to offer.
Successful entrepreneurship requires a specialized mix of innovation, drive, business acumen, and communication; an entrepreneur sees the potential and pitfalls in any idea, and understands the product, the market, and the business climate well enough to make smart decisions for the venture. This book is designed to go beyond the nuts and bolts of entrepreneurship and help students develop the critical foundation referred to as "entrepreneurial thinking." Organized to align with the typical flow of development, the text allows students to develop their own ideas alongside each lesson. Coverage of goals, opportunities, and resources includes detailed discussion of venture funding, financial resources, and the relationships needed to get an idea off of the ground; subsequent chapters include clear guidance on keeping the momentum going through product development, enterprise growth, value creation, and the evolution of the business model. Based on the latest research and providing a truly global perspective, this book gives students a comprehensive, real-world foundation in entrepreneurship today.
""I wish this book had been available when I began my independent career. There's only one word for it - PRICELESS ""
-Shay McConnon, psychologist, trainer, coach, magician and mentor
""Grounded in common-sense and humour and very clear about what can send you off track."
- Norman Walker, former global head of Human Resources for Novartis, now an independent senior executive coach and consultant on leadership
"A"MUST read, for anyone thinking about life outside the organisation""
- Goran Hultin former Deputy Director General at the ILO (International Labour Office), now a successful independent consultant
HOW TO WORK FOR YOURSELF AND MAKE IT WORK
Are you thinking of starting up on your own and working for yourself? Do you need to know the nuts and bolts of setting up; marketing yourself and prospecting for new business; keeping things running on a day-to-day basis? Have you already made the leap and want to get more work, new clients, higher fees? This practical, no-nonsense book pulls no punches and gives you all the guidance you need to set yourself up and get work in the first place, plus all the know-how you need to survive, prosper and expand once you're up and running.
See the book's website at www.pearson-books.com/startinguponyourownfor up-to-the minute financial and tax information for small businesses and the self-employed.
This book was previously known as "Smarter Consulting."
IF YOU NEVER WANT TO WORK FOR SOMEBODY ELSE AGAIN, YOU NEED "STARTING UP ON YOUR OWN "
Chances are that if you're looking at this book you are at least thinking about taking the big step of going it alone. Or you're already in business as an independent and you want to get better at it. Well, you've come to the right place. "Starting Up On Your Own" covers everything you need to get ready to work for yourself and, once you've taken the plunge, how to develop your business and stay the course.
If you're not already in business, the first step is to decide if this is the right path for you. To help you with this critical decision, this book takes you through the reality of what's involved and has a unique self-assessment quiz to help you check out your suitability for the independent working lifestyle.
You're probably an expert in your chosen field. That's great: you'll be selling your expertise. But when you're working for yourself you have to be good at a whole lot of other things too. "Starting Up On Your Own" covers everything you need to do to make money and survive as an independent.
* Where do I start?
* How should I market myself?
* How can I get repeat business from my clients?
* How do I win new clients?
* What should I charge and what do I need to do to make sure I get paid on time?
* When can I put up my fees? (And when shouldn't I?)
* Can I work from home?
* How much will I need to invest?
* Should I hire someone else to work for me?
* How shall I organise my time?
The answers to all these questions and more are right here. What are you waiting for?
Mike Johnsonbegan life as an independent, freelance consultant in 1982, before founding a corporate communications firm in Brussels and London, following a career in journalism and corporate communication for multinational corporations. In 1999 he started again as an independent consultant and freelance. This book is about what he has learned on his freelance journey. His focus today centres around the world of work, talent management and corporate communication for both private and public organizations The author of eleven books on business and management issues, including "Winning the People Wars," "Talent Magnet" and "The New Rules of Engagement," Mike also developed a series of World of Work studies for the "Financial Times" and "The Economist""and for many international corporations and consulting firms." A frequent speaker at conferences and seminars around the globe, he is the founder and chairman of the independent global think-tank the FutureWork Forum (www.futureworkforum.com). Oh, yes, he's also quite good at working for himself
This book is for any woman who has ever been overwhelmed with
indecision, paralyzed with fear, or just plain stuck. With no-nonsense
biblical truth, Fear Is Not the Boss of You is a loving kick in the
backside that will catapult you into ACTION. Successful entrepreneur,
business coach, and girl next door Jennifer Allwood is your guide to
show you why you can't stay stuck, teaching you how to get out of your
own way and get on the road to fulfilling the life of your dreams--even
if you're afraid.
This is your gutsy invitation to go after the big dream God has called you to . . . because fear is not the boss of you.
Thinking of starting a business? Chances are you will be excited by your ideas, but daunted by what might lie ahead. Most start-up guides make that feeling worse, by overloading you with complex, yet missing out the essentials that you really need to focus on to succeed. From Acorns is a different kind of book. Free from jargon and full of practical tips from countless entrepreneurs, it's the only guide that tells you exactly what you need to know no frills, no complications. In its second edition, this bestselling book now includes information not only for small start-ups, but for those with ambitious growth plans who need to plan big financial pitches, initiate and nurture large scale expansions, and, eventually, sell and move on to the next venture. From Acorns is the no nonsense guide to starting a business whether your plans or modest or on a grand scale, this book helps you get it right first time around.
What is now called JCPenney, a fixture of suburban shopping malls, started out as a small-town Main Street store that fused its founder's interests in agriculture, retail business, religion, and philanthropy. This book - at once a biography of Missouri farm boy-turned-business icon James Cash Penney and the story of the company he started in 1902 - brings to light the little-known agrarian roots of an American department store chain. David Delbert Kruger explores how the company, its stores, and their famous founder shaped rural America throughout the twentieth century. ""Most of our stores,"" Penney explained in 1931, ""are located in agricultural regions where the tide of merchandising rises and falls with the prosperity of the farmers."" Despite the growth of cities in the early twentieth century, Penney maintained his stores' commitment to serving the needs of farmers and small-town folk. Tracing this dedication to Penney's rural upbringing, Kruger describes how, from one store in the sheep-ranching and mining town of Kemmerer, Wyoming, J. C. Penney Co. became a familiar chain on Main Street, USA, purveying value, providing good jobs, and marking rites of passage in many an American childhood. Kruger paints a biographical and historical picture of an American business mogul distinctly different from comparable capitalists such as Andrew Carnegie, Henry Ford, or Sam Walton. Despite his chain's corporate structure, Penney imbued each store with a Golden Rule philosophy that demanded mutual respect between customers, employees, competitors, suppliers, and communities. By tracing that spirit to its agrarian source, and following it through the twentieth century, J. C. Penney: The Man, the Store, and American Agriculture provides a new perspective on this American cultural institution - and on its founder's unique brand of American capitalism.
Having the big idea is merely the beginning. Raising and using venture capital is pivotal to the success of many an ambitious new venture, but venture capital is more than money. It's far too expensive to be treated merely as cash, and if used well, far more critical to the successful venture.This can be a daunting process. Smarter Ventures leads you inside the world of European venture capital, and takes you step-by-step through the venture cycle. By holding a mirror up to both sides of the money-raising process, Katharine Campbell shows how entrepreneurs can better understand venture capitalists - and vice versa - leading to more productive relationships and smarter ventures. Katharine Campbell explains how venture capitalists think, what they are looking for and why. Learn how to spot the good -and the bad - investors, and equip yourself with the tools and the knowledge to seal a successful partnership. Smarter Ventures is the bible of the European venture capital market and your complete companion to the venture cycle. "Smarter Ventures is essential reading for anyone interested and involved in new ventures and venture capital - whether funding it, using it, providing it or teaching potential entrepreneurs.... The book is so complete it is almost a funding cookbook.... Anyone involved in enterprise, as a practitioner, venture capitalist or academic, should regard Smarter Ventures as required reading." - Book Review, Financial Times
`A gripping but utterly heartrending read' - The Sunday Times `A must-read for beauty fans and budding entrepreneurs alike' - Glamour `Honest and inspiring' - Good Housekeeping `Inspirational' - Prima `A fantastic read... Honest and inspirational... Jo's couragous story is not just for those who are fans of famous scents and fancy bags, but also for budding entrepreneurs' - The Sun `Inspiring and insightful' - Woman & Home `You won't fail to be inspired by this scented story' - YOU Jo Malone is the inspirational British businesswoman responsible for creating her globally renowned beauty business and, more recently, her new brand 'Jo Loves'. This, her first autobiography, tells in full her incredible journey from modest beginnings as a teenager, struggling with dyslexia and leaving school with no qualifications, to becoming an international brand name and one of the world's most successful entrepreneurs. Jo's lively story explores how her fascination with smell teamed with her natural ability to create world-famous blends such as 'Lime, Basil & Mandarin', revolutionised the way we think about fragrance. Her unique talent for pioneering innovation and originality within her field is unrivalled. Yet, despite her success, she has faced huge challenges with courage and determination, including being diagnosed with breast cancer at the age of 37 and told she only had nine months to live, and her decision to go it alone after selling the original Jo Malone brand to the Estee Lauder Corporation and walking away in 2006. Jo's commitment and down-to-earth approach to life, work and family makes her one of the most likeable and well respected personalities in British retail and her honesty, hard work and entrepreneurial grit are an inspiration to all.
Are you stuck in a career rut? Are your former peers progressing ahead of you? Are you doing all the hard work but getting none of the rewards? Are you wondering what everyone else seems to know that you don't? Asking for a promotion ranks high on the list of life's most anxiety-inducing activities. Putting yourself out there to higher-ups can be intimidating, and competition can be fierce, especially in the current economic climate. And, of course, what if they say no? But it's also one of the most important things you can do for your career. If you want to move forward in your company or field, promotions are part of the game and they won't just be handed to you - you have to work - and ask - for them. Ready to take that next step? Penguin Experts Series: Get Promoted will give you everything you need to know before the big conversation.
Boss Up! will help you put your business on the map and the ideas
you've previously only dreamed about into the marketplace. It will help
you overcome your fears and guilt to find a fulfillment that changes
you and your families for the better. And it will help you break free
of the hard and boring and allow you to have fun along the way.
Stay-at-home mom turned multimillion-dollar-producing business owner Lindsay Teague Moreno doesn't just have a passion for entrepreneurship. She has a deep passion for helping women of all walks of life gain the confidence and skills to tap into their ambition and achieve success in their own business endeavors.
Boss Up Ain't Your Momma's Business Book
New technologies, with their practical contributions, provide social value. The chapters in this volume view this social value from a program evaluation perspective, and the focus of the evaluations is the generation of new technology funded by public sector agencies. Through keen and approachable analysis, the authors provide important background on both methodology and application. Link and Scott have assembled a collection of their seminal works on the social value of new technology. The first paper provides a general, hands-on overview of the theory and practice of program evaluation, while remaining chapters go on to focus on a number of public sector programs ranging from the U.S. Department of Defense Small Business Innovation Research program to Canada's programs to support the development of medical imaging technology. The authors demonstrate that this area of research is relevant not only to established scholars and practitioners, but also to students. This book will serve as a valuable resource to academic researchers and graduate students in public administration, public policy, and economics, as well as practitioners in the evaluation field.
We all need more hours in the day, as we spend more time than ever
working, studying and caring.
The team behind HOW GOOGLE WORKS returns with management lessons from legendary coach and business executive, Bill Campbell, whose mentoring of some of our most successful modern entrepreneurs has helped create well over a trillion dollars in market value.
Bill Campbell played an instrumental role in the growth of several prominent companies, such as Google, Apple, and Intuit, fostering deep relationships with Silicon Valley visionaries, including Steve Jobs, Larry Page, and Eric Schmidt. In addition, this business genius mentored dozens of other important leaders on both coasts, from entrepreneurs to venture capitalists to educators to football players, leaving behind a legacy of growing companies, successful people, respect, friendship, and love after his death in 2016.
Leaders at Google for over a decade, Eric Schmidt, Jonathan Rosenberg, and Alan Eagle experienced firsthand how the man fondly known as Coach Bill built trusting relationships, fostered personal growth-even in those at the pinnacle of their careers-inspired courage, and identified and resolved simmering tensions that inevitably arise in fast-moving environments. To honor their mentor and inspire and teach future generations, they have codified his wisdom in this essential guide.
Based on interviews with over eighty people who knew and loved Bill Campbell, TRILLION DOLLAR COACH explains the Coach's principles and illustrates them with stories from the many great people and companies with which he worked. The result is a blueprint for forward-thinking business leaders and managers that will help them create higher performing and faster moving cultures, teams, and companies.
Offering an empirically rigorous perspective on actionable approaches to entrepreneurship education, including learning, teaching and assessment methods, this book aims to bridge the gap between the theory and practice of entrepreneurship education as it relates to local, regional, national and international contexts. An impressive team of leading international authorities and acclaimed experts provides a comprehensive and in-depth exploration of the role and impact of entrepreneurship education in industrially developed and developing countries as well as transition economies. Incorporating a wealth of new, emergent and innovative techniques, this book will allow teachers to effectively encourage future entrepreneurs to realize their ideas and intentions, and to convert them into successful and sustainable small businesses. An excellent addition to current entrepreneurship education literature, this book will be of interest to entrepreneurship teachers, postgraduate and doctoral students, as well as graduate entrepreneurs, for its useful empirical basis, in addition to extensive theoretical and practical knowledge.
This timely and engaging book explores the role of European political entrepreneurship in debating, shaping and implementing the Europe 2020 strategy. Insightful chapters analyse the content, conditions and consequences of Europe 2020, investigating the plan for a future prosperous EU economy. Focussing on how European political entrepreneurship functions in times of crisis, Smart, Sustainable and Inclusive Growth considers these crises as potential windows of opportunity. The expert contributors highlight how the 2020 strategy has been debated, decided on, and then implemented from a governance perspective with multiple actors, and look ahead to necessary future developments. Further to this, multi-level governance is discussed as a way to address the demanded socio-economic goals across the EU in order to effect smart, sustainable and inclusive growth. Entrepreneurship and public policy scholars, particularly those with an interest in European affairs, will find this book to be an interesting read. It will also prove to be a powerful resource for politicians and public servants working within the Europe 2020 strategy.
Both authors agree that no-one can afford to wait for the revolution any more than they can afford to wait for a vaccine. Johnston explained: 'As business owners, Tony, myself and all our readers have to just get on with it. It is always a rollercoaster and we expect the unexpected. We hope our guide helps them to avoid the snakes and climb the ladders. Tony's story of what he has learned from his own businesses and working with many famous entrepreneurs is important for others to know. It is about how to live an enterprising and happy life. We answer the questions 'How to become a Happipreneur?' and 'Why #MicroBizMatters?'. We call out the fakes and the scammers and provide a blueprint for the Establishment on why and how they can level the playing field." An insight into the life of a man who has dedicated the last 30 years to improving the way MicroBiz owners are treated but is also a no-nonsense guide to avoiding the pitfalls small business owners face.
New York Times bestselling author and social media entrepreneur Joel Comm reveals the secret to finding success in business: the pursuit of pleasure.
The demands of work and the fast-moving pace of technology wear heavily on employees and entrepreneurs alike. The "hustle and grind" lifestyle that most of us have bought into is simply unsustainable, leading to physical ailments, emotional burnout, and a darkness in the soul. Joel Comm has found a better way. In The Fun Formula, Comm demonstrates that the best path to success--in work and in life--is to focus on our passions, curiosity, and the things that bring us great pleasure. Doing so not only leads to more dramatic results, but to a more fulfilling life. Through stories and anecdotes from Comm's life and those of others, famous and not, The Fun Formula reveals how subtle changes in our thinking and routine can enable us to design the life we truly desire: one of significance and joy.
The Way Forward for Entrepreneurship Around the World We are in the midst of a startup revolution. The growth and proliferation of innovation-driven startup activity is profound, unprecedented, and global in scope. Today, it is understood that communities of support and knowledge-sharing go along with other resources. The importance of collaboration and a long-term commitment has gained wider acceptance. These principles are adopted in many startup communities throughout the world. And yet, much more work is needed. Startup activity is highly concentrated in large cities. Governments and other actors such as large corporations and universities are not collaborating with each other nor with entrepreneurs as well as they could. Too often, these actors try to control activity or impose their view from the top-down, rather than supporting an environment that is led from the bottom-up. We continue to see a disconnect between an entrepreneurial mindset and that of many actors who wish to engage with and support entrepreneurship. There are structural reasons for this, but we can overcome many of these obstacles with appropriate focus and sustained practice. No one tells this story better than Brad Feld and Ian Hathaway. The Startup Community Way: Evolving an Entrepreneurial Ecosystem explores what makes startup communities thrive and how to improve collaboration in these rapidly evolving, complex environments. The Startup Community Way is an explanatory guide for startup communities. Rooted in the theory of complex systems, this book establishes the systemic properties of entrepreneurial ecosystems and explains why their complex nature leads people to make predictable mistakes. As complex systems, value creation occurs in startup communities primarily through the interaction of the "parts" - the people, organizations, resources, and conditions involved - not the parts themselves. This continual process of bottom-up interactions unfolds naturally, producing value in novel and unexpected ways. Through these complex, emergent processes, the whole becomes greater and substantially different than what the parts alone could produce. Because of this, participants must take a fundamentally different approach than is common in much of our civic and professional lives. Participants must take a whole-system view, rather than simply trying to optimize their individual part. They must prioritize experimentation and learning over planning and execution. Complex systems are uncertain and unpredictable. They cannot be controlled, only guided and influenced. Each startup community is unique. Replication is enticing but impossible. The race to become "The Next Silicon Valley" is futile - even Silicon Valley couldn't recreate itself. This book: Offers practical advice for entrepreneurs, community builders, government officials, and other stakeholders who want to harness the power of entrepreneurship in their city Describes the core components of startup communities and entrepreneurial ecosystems, as well as an explanation of the differences between these two related, but distinct concepts Advances a new framework for effective startup community building based on the theory of complex systems and insights from systems thinking Includes contributions from leading entrepreneurial voices Is a must-have resource for entrepreneurs, venture capitalists, executives, business and community leaders, economic development authorities, policymakers, university officials, and anyone wishing to understand how startup communities work anywhere in the world
Offering a comprehensive review of contemporary research on inclusive innovation, chapters address the systemic, structural issues that present the 'grand challenges' of our time. With 27 contributions from 57 expert scholars, this Handbook highlights both emerging practices and scalable solutions. Acting as a call to action, the chapters place social impact at the heart of theory and practice, providing fresh insight into global issues and practical solutions. Organized into five distinct sections to reflect current theoretical approaches and frameworks, contributions cover social innovation in practice; community and place; systems, institutions and infrastructure; individuals, organizations and organizing, and networks and social change. This Handbook emphasizes the fundamental shift needed in management scholarship to address global problems and achieve social impact by working towards the UN's Sustainable Development Goals. This will be an invaluable resource for those championing social inclusion in both research and practice, including innovation researchers and management scholars more broadly.
When Ian Fuhr started out as a businessman 40 years ago, the secret of his success was already cemented in two traits - humility and a desire to break the rules. A spirit of fearlessness, fun, honesty and respect has underscored his every venture, which spans the music industry, discount department stores, a labour relations consultancy and, eventually, South Africa's biggest beauty chain, Sorbet. In Get that feeling Ian shares the principles that have guided him over the years and takes the reader through the arduous but fulfilling process of building a pioneering people's brand that was born on a dream and built on a 'feeling'. By emphasising customer service and putting people before profit, his vision holds valuable lessons for entrepreneurs who are keen to make a sustainable contribution to South Africa's economy.
Entrepreneurs build businesses to fulfil dreams for themselves, their families, their employees and their community. Their business lives therefore have an impact on a wide range of people. Entrepreneurial skills focuses on the essential concepts and skills needed to grow and manage a business successfully. Entrepreneurial skills presents current, relevant content in unique and interesting ways. It draws from real-world examples to introduce the reality of the entrepreneurial life so that the reader will better understand his or her motivations for starting a business and avoid distorted concepts about what is required to be an effective business owner. Entrepreneurial skills will equip undergraduates at universities and universities of technology as well as practising entrepreneurs to deal with the challenges and develop the necessary skills for running a business.
"Thirteen Steps to Manufacturing in China" defines the methodology for establishing a manufacturing operation in China. A comprehensive guide book, it includes the advantages and disadvantages of manufacturing in China, the specific steps to follow and prepares the reader for spending time in China. It identifies the prerequisites - where to locate, other companies' experiences, environmental requirements, utility costs, procedures for establishing a foreign investment company and much more. It then provides the "how to" for sourcing Chinese equipment, importing used or new equipment and building construction from Design Institutes to building permit through construction and the Grand Opening.
You may like...
Tech Adjacent - The Exponential Guide To…
Mushambi Mutuma Paperback
Virus-Proof Your Small Business - 50…
Douglas Kruger Paperback
Acta Non Verba - The Playbook For…
Erik Kruger Paperback
Entrepreneurship and How to Establish…
Tersia Botha Paperback (1)
Black Like You - An Autobiography
Herman Mashaba, Isabella Morris Paperback (4)
Crushing It - How Great Entrepreneurs…
Gary Vaynerchuk Paperback (2)
What To Do When You Want To Give Up
Allon Raiz Paperback
Entrepreneurship - A South African…
Cecile Nieuwenhuizen, Gideon Nieman Paperback
Entrepreneurship & New Venture…
Isa Van Aardt, Stefan Bezuidenhout Paperback (2)
Business Management For Entrepreneurs
Cecile Nieuwenhuizen Paperback (1)