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Books > Business & Economics > Business & management > Ownership & organization of enterprises > Entrepreneurship
Student-run ventures, actual businesses that students enroll in as a course and run themselves, are changing the ways in which students learn by offering valuable hands-on experience. Many universities around the US have some form of student-run venture operating on campus, but how learning is reinforced and integrated into the classroom varies widely, as does the meaningfulness of the overall student experience. Most universities operate these ventures as one-offs, disconnected from formal academic instruction and as a side project that never gets full faculty or student attention. This book examines six exemplar student-run ventures in depth. These ventures span disciplines from all across campus (arts, humanities, technology) and have known track-records of success, not only from a revenue perspective, but also in terms of pedagogy and learning. Readers learn the inner workings of all six student-run venture courses first-hand from the faculty teaching the course and from students who have taken the course. For instructors looking to start a student-run venture on their campus this book is a must-have roadmap that is sure to help them sidestep obstacles and to accelerate success. The insights contained here show you how you can enhance student engagement and learning by incorporating elements of 21st century entrepreneurship education into the classroom.
Far too many people, when motivated to start a new business, plunge in without appreciating or understanding the ramifications of doing so. These pages highlight many of these ramifications, not to put anyone off, but to help them avoid some of the pitfalls that so often stand in the way of success. The characteristic of entrepreneurship that lurks in the breast of so many of our citizens means that at the grass roots there are many opportunities for the enterprising. In a population of sixty million, and rising, there is room for every kind of new business. The core problems that face any new business are the need to apply Professional Selling Skills and to rely on their own resources financially at the start. The former requires skilful, dedicated and enthusiastic application. The latter comes from redundancy money or other savings and support - NOT mortgaging one's home, and NOT borrowing from the Bank. A small number of new businesses require little Capital and can be run as a one man band. Most however, are best started in co-operation with one or two others who can contribute to the finances and share the work involved. For those who have the potential, but have been fearful of contemplating striking out on their own, it is hoped this work will encourage and inform them, and open the door to a long term and bright future.
Personal Branding For Entrepreneurs provides quick-fire, practical advice and real-life examples and success stories to help entrepreneurs build and market their own personal brands. In today’s fast-paced, interconnected world, you need to have a personal brand, apart from that of your company. If you haven’t already got one, you need to start cultivating it into something of your choosing before it becomes defined by those around you. Learn what your personal brand is, why it’s critical to your success as an entrepreneur and what you need to do to grow, maintain and nurture it. Donna Rachelson, a specialist in branding and marketing, and the author of three books, distils and shares her insights from years of experience in helping entrepreneurs grow and scale their businesses through the building of their authentic personal brands. Jam-packed with easily digestible nuggets of information and easy-to-apply actions, and with contributions from seven other entrepreneurs from different industries and at different stages of their personal branding journeys, Personal Branding For Entrepreneurs is a must-have in any entrepreneur’s personal development toolkit.
Persuasiveness. Influence. A certain ‘something’ that makes it impossible for people to say no. Call it what you will, some people have it. DJ Sbu certainly does - it’s the quality that has helped him evolve from an ambitious boy growing up on Tembisa’s rough streets to a DJ, an entrepreneur, an author, a philanthropist and a speaker who graces stages around the world. In this book Sbu shares the secrets to cultivating this irresistible quality. Using events that have shaped his own life, he reveals how a positive outlook, resilience, hard work and determination can help you win in every sphere. This inspiring read also acts as a practical handbook, showing you how to apply The Art Of Hustling to become a winning salesperson. It is DJ Sbu’s firm belief that, if you know how to sell, you will never go hungry. He also believes that this simple skill holds the key to solving Africa’s considerable unemployment problem. His passion for youth development comes through loud and clear in this easy-to-read, easy-to-use handbook. Full of practical examples, sound advice and no-nonsense insights, it’s a must-have for every person who wishes to further their lives and their careers, whether in the corporate world or starting out on an entrepreneurial journey. DJ Sbu’s career is testimony to his strength, resilience and spirit of innovation; the very qualities needed to get ahead in today’s rapidly evolving business environment. In sharing his story, he hopes to ignite others’ success.
If you can point and click a mouse, type on a keyboard and have a basic grasp of the English language then you can make a fortune on the internet if you know what to do. This book will show you exactly what to do. You will learn how to: - Build a website and go live in 1 hour - Accept online payments and set up statements to track your income - Drive traffic to your site by getting your site listed instantly with the major search engines like Yahoo and Google. - Earn up to GBP10 per click every time someone clicks on your site - Earn up to GBP115 every time someone fills out a form on your site - Get other web publishers to sell your stuff - Create a database of readers you can profit from every time you update your site - Have a chat room, forum and video forum on your website for free - Automatically send out an email everyday with no input from you - Incorporate a search box on your site that makes you money every time someone searches - Add ready-made articles about your chosen subject to your site completely free - simply copy and paste! Contents: Inroduction; 1. Get an idea; 2. Register the name and build the website; 3. Develop products and services list to sell (optional); 4. Get traffic; 5. Mastering the art of Google Adwords; 6. Capture emails and send newsletters; 7. Add adverts; 8. Sell other people's stuff; 9. Make your site sticky: chat, forums, video messaging, latest news and autoresponder; 10. Get others to sell your stuff; Index.
Entrepreneurship - a South African perspective provides an overview of entrepreneurship and important related topics in the field of entrepreneurship. In addition it is a guide to becoming a successful entrepreneur. It describes and illustrates new venture creation within a South African context: the start-up process, the growth stages and the challenges in the maturity phase of the business. It provides exercises, activities and numerous case studies based on the latest research in South Africa. In this third edition of Entrepreneurship all the chapters have been updated, and some chapters, including those on corporate entrepreneurship, e-business and the resource requirements of legal and related aspects, have been substantially revised. To provide a more practical context, profiles of typical entrepreneurs are also included. Contents include the following: Seeing, locating, measuring and opening the window of opportunity; Developing the business plan; Determining the resources required; Fair trade, competition and consumer protection; The role of national government in developing and enabling the small business environment; Controlling and planning for growth; Key issues of business success or failure; E-commerce opportunities; Corporate entrepreneurship in South Africa. Entrepreneurship is aimed at undergraduate students at all higher education institutions in South Africa, as well as managers, management consultants and trainees, developers and presenters of in-house business courses.
This is an ambitious and engaging book. It lays the foundations for a methodology that bridges entrepreneurship researchers?' need to provide explanations and practitioners?' need to make their local world comprehensible --? by calling the researcher to also practise as an entrepreneur. Disclosing Entrepreneurship as Practice outlines and demonstrates this '?enactive?' approach and its outcomes in terms of a proposed practice theory of entrepreneurship. Presenting entrepreneurship as a sense-making, stabilising force in a liquid and ambiguous world, accordingly addressed as ?'entrepreneuring?', Bengt Johannisson argues that the duality of shrewdness and prudence provides the appropriate knowledge needed to practice entrepreneurship. By generalising entrepreneurship as creative organizing in multiple arenas beyond just the market, and conceptualising entrepreneurship as practice, this book presents a compelling rationale for considering entrepreneuring as ?'routinized improvisation?' dealing with situations as they arise. Reflective and thoughtful, this book will be of interest to researchers in the field of entrepreneurship concerned with theoretical and methodological matters, as well as those engaged with qualitative methodology in the social sciences.
Offering a comprehensive classification of the analytical approaches to the social within the fields of innovation and entrepreneurship studies, this book showcases a wide variety of perspectives and a collection of theoretical analysis tackling social complexity. The editors bring together contributors who mirror the heterogeneity present in the innovation and entrepreneurship fields, aiming to spark a discussion on the pluralist and critical nature of the social dimension within research, and to examine societal transformation processes and their attending multifaceted issues. Exploring how the social is analytically understood in innovation and entrepreneurship studies, the book proposes a non-exhaustive spectrum ranging from implicit assumption to explicit conceptualization in defining methodological foundations. Discussing the social and methodological challenges involved in the integration of social dimensions, this book will be a crucial companion for innovation and entrepreneurship scholars and students. This book is also a must-read for policy-makers and practitioners involved in societal transformation processes.
Entrepreneurial Personality and Small Business Management offers a comprehensive analysis with theoretical and empirical grounding for understanding how entrepreneurial personality shapes small business outcomes. It explores why entrepreneurs act differently when facing similar situations and why some are more successful than others. Simona Leonelli and Francesca Masciarelli provide detailed quantitative and qualitative analyses based on original datasets, identifying the main personality traits of an entrepreneur. They particularly focus on how entrepreneurial narcissism affects small businesses and influences habitual entrepreneurship. Chapters draw on research techniques from a wide variety of disciplines including strategic management, entrepreneurial finance and innovation studies to reveal the importance and role of personality traits in shaping firm outcomes. This book represents an important step towards the development of a more complete understanding of the entrepreneur's role in a small firm. It will be a valuable resource for scholars and researchers interested in entrepreneurial behavior and SMEs, in particular how personality affects business outcomes. The focus on how personal characteristics, traits and qualities can lead to success will also be of interest to entrepreneurs and business advisors.
This ground-breaking book specifically focuses on the leadership of innovation and entrepreneurship in healthcare by providing a detailed step-by-step framework for effective leadership in the challenging and dynamic healthcare environment. Taking a fresh approach, it utilizes resources within healthcare organizations and the creative abilities of their people to provide a long-term solution to address key global issues, including the aging population, rising costs and long waiting lists, together with the challenges of staff recruitment and retention. Claudine Kearney offers in-depth insights into what is required to achieve success in the development of innovation. Chapters also demonstrate how to lead innovation, entrepreneurship and design thinking in healthcare as well as how to achieve results with a future oriented mindset. Visionary in its approach, the book examines both internal and external healthcare environment, addressing the key elements such as organizational strategy, culture and structure to overcome challenges. It also provides a thought-provoking analysis on the significant global challenges experienced within healthcare following the Covid-19 pandemic. Highlighting key learning points, this book will be an excellent resource for postgraduate students and scholars with a specific focus on medical and scientific innovations as well as those responsible for management within healthcare.
Sustainable entrepreneurship and entrepreneurial ecosystems research is ever evolving and this timely book stimulates further exploration, offering a research agenda and alternative approaches. Presenting new scientific evidence together with policy and other practical implications, chapters demonstrate the vibrancy and diversity of approaches in the field. Chapters on sustainable entrepreneurship analyse the circular economy, entrepreneurial decision-making logics, the drivers of eco-process innovations and strategic sustainability decision-making. Entrepreneurial ecosystems are investigated through discussion of different ecosystem orientations as factors influencing entrepreneurial behaviour. This thought-provoking book concludes with consideration of the conditions predicting entrepreneurial activity or behaviour, including family background and the growth of social and commercial SMEs. This book's up-to-date analysis and practical insight will prove invaluable to scholars and researchers in entrepreneurship as well as other business and management academics, policy-makers and practitioners.
Most entrepreneurship and small business textbooks contain few, if any, cases that an instructor can use with students and illustrate important theories or topics from the course. This book contains cutting-edge case studies that illustrate key problems confronting contemporary entrepreneurs. Set in familiar business environments, this original set of cases provides useful insights into the experiences of real-world entrepreneurs for classroom environments. Key features include: Innovative and exciting cases that present common business scenarios, offering practical perspectives for up-and-coming entrepreneurs A theory-based online Instructor's Manual, featuring topic summaries, learning objectives, teaching suggestions and key questions to aid classroom discussion Exceptional coverage of critical entrepreneurship issues, including opportunity recognition, funding a new business, sustaining ventures, social entrepreneurship and challenges faced by collegiate entrepreneurs. An ideal companion for instructors and students, this book is essential reading for MBA courses in entrepreneurship, non-profit management and social entrepreneurship, as well as undergraduate and postgraduate courses in business and management that specialize in entrepreneurship
In the last decade, female entrepreneurship has gained considerable attention from both academicians and policymakers. Despite the proliferation of studies, this field of research is characterized by being a highly multidisciplinary and dispersed field, encompassing studies from a wide range of disciplines such as business and management, education, political science, technology, and innovation. To legitimize female entrepreneurship as a distinct field of research, it is important to deepen the scientific reasoning regarding women entrepreneurs while promoting the theoretical consolidation of this area of knowledge. Female Entrepreneurship as a Driving Force of Economic Growth and Social Change presents what researchers have learned so far about female entrepreneurship, namely the main motivations that lead women to undertake it and the characteristics of this type of business, as well as the impact of context and technology on the promotion and management of companies by women. In doing so, it contributes to a better understanding of this phenomenon and how it is different from male entrepreneurship, allowing a better delimitation of this field of research. Covering topics such as diversity, innovation, social entrepreneurship, and gender, this premier reference source is ideal for business owners, entrepreneurs, managers, researchers, scholars, academicians, practitioners, instructors, and students.
One key for success of an entrepreneur is to obtain sales (revenue) and profits as quickly as possible upon launching the venture. Entrepreneurial Marketing focuses on the essential elements of success in order to achieve these needed sales and revenues and to grow the company. The authors build a comprehensive, state-of-the-art picture of entrepreneurial marketing issues, providing major theoretical and empirical evidence that offers a clear, concise view of entrepreneurial marketing. Through an international approach that combines both theoretical and empirical knowledge of entrepreneurship and marketing, this book informs and enhances the entrepreneurs' creativity, their ability to bring innovations to the market, and their willingness to face risk that changes the world. Key components addressed include: identifying and selecting the market; determining the consumer needs cost-effectively; executing the basic elements of the marketing mix (product, price, distribution, and promotion); and competing successfully in the domestic and global markets through implementing a sound marketing plan. Numerous illustrative examples throughout the book bring the content to life. The mix of theoretical content, examples, empirical analyses, and case studies make this book an excellent resource for students, professors, researchers, practitioners, and policymakers all over the world.
This insightful book introduces a range of innovative strategies for collecting contemporary textual documentary evidence. Featuring insightful vignettes, it comprises a critical guide to the various challenges of collecting documents to realize each of those strategies. Bill Lee explains how the epistemological and ontological assumptions of the researcher may influence their choice of a research strategy for surveys, comparative case studies, critical narratives and constitutive discourses when collecting documents. The book offers examples of published studies in the different branches of management and considers the strengths and weaknesses of grounding research studies in the collection of documentary evidence. Providing step-by-step guidance for the operationalization of a chosen research strategy for collecting documents, it also builds a crucial list of different repositories of documents that might be employed in research. This cutting-edge book presents useful guidance and illuminating insights for business and management students of all levels hoping to improve their use of documents in dissertations and research projects. It will also be useful for researchers utilizing documentary evidence for the first time.
Entrepreneurs are the core and essence of any economy. Without entrepreneurs, there would be no business; without business, there would be no government, as there would be nobody to pay taxes to finance it. What distinguishes entrepreneurs from the masses, and even from innovative individuals, is that they act on opportunities and create something new, thereby driving economic evolution. Entrepreneurship – a South African perspective is a guide to becoming a successful entrepreneur. It describes and illustrates new business creation within a South African context: the start-up process, the growth stages and the challenges in the maturity phase of the business. In this fifth edition, all the chapters have been revised substantially and special attention has been given to South African and other case studies relevant to the context of Africa. More emphasis is placed on the post-modern trends of the business world, such as the prominent role of technology and the social impact of businesses. Contents include the following:
Entrepreneurship is aimed at students at all higher education institutions in South Africa, as well as entrepreneurs, managers, management consultants and trainees, developers and presenters of in-house business courses.
Entrepreneurship is a dynamic process constantly evolving through innovation, in that entrepreneurs devise profitable products and services that did not previously exist. This process requires entrepreneurs to have major skills in different business areas. This book is about entrepreneurship in the South African business environment, and about the entrepreneurial process. It highlights three main aspects, namely: the entrepreneurial part of starting and running a business; the marketing of products and services; and the financial aspects of a profitable and sustainable business. Key Aspects:
Dynamics of Entrepreneurship is aimed at undergrad students in the field as well as anyone planning to enter the world of entrepreneurship.
Losing is not a word in Jannie Mouton's vocabulary. One of South Africa's greatest success stories, Jannie Mouton built his business from scratch after getting fired at age 48. Straight-talking Mouton tells the inside story of how he started PSG, turning it into a triumphant success in only 15 years. Today the companies he is involved in have a market capitalisation of R61 billion. Known in the industry for being difficult, Mouton nevertheless has a soft heart and a passion for poetry. Outspoken and not scared of controversy, Jannie Mouton has only once managed to sack an employee himself. In this title, Jannie Mouton spills the beans on what really went on behind the scenes. He talks openly of even the most controversial transactions he has been involved in. With his typical honesty and humour, he freely shares his business and investment advice.
Building on the success of the first volume of Teaching Entrepreneurship, this second volume features new teaching exercises that are adaptable and can be used to teach online, face to face or in a hybrid environment. In addition, it expands on the five practices of entrepreneurship education: the practice of play, the practice of empathy, the practice of creation, the practice of experimentation, and the practice of reflection. This portfolio of practices leads to a holistic teaching approach designed to help students think and act more entrepreneurially under various degrees of uncertainty and across contexts. Here in Volume Two the editors and contributors demonstrate how the five practices are a framework for course development to help students make progress toward a more entrepreneurial way of thinking and develop the ability to find and create new opportunities with the courage to act on them. Educators trying to build entrepreneurship into their curriculum, from within and outside the business school, will find Teaching Entrepreneurship, Volume Two invaluable in developing experiential learning experiences.
In Success Habits, Napoleon Hill outlines his principles of success, a set of key tenets and beliefs that provide a basis for life-changing success. Hill, the legendary author of the classic bestseller Think and Grow Rich, has been immortalized for his contribution to the self-help genre. This never-before-published work provides even more of the kind of wisdom that has changed the lives of millions. With straightforward engaging language, Hill explains the fundamental rules that lead to a prosperous life. From the importance of having a definite purpose to the inexorable influence of the cosmic habit force, Hill's principles offer a new way of thinking about intention, self-discipline, and the way we lead our lives. Originally delivered as a series of speeches, Success Habits is filled with personal anecdotes and stories to illustrate the principles of success. Hill's insights apply to every facet of life, inspiring readers to leverage his principles to achieve their own aspirations and create the successful lives they have always dreamed of. |
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