Bringing together scholars from around the world, this book provides extensive coverage of the academic literature and research on women's entrepreneurship policy. Featuring contributions from members of the Global Women's Entrepreneurship Policy Research Network, the book explores and critiques contemporary policy instruments while also pointing toward potential policy solutions. Chapters aim to deepen understanding of women's entrepreneurship policy and raise awareness among policy makers, programme managers and academics of the dangers associated with gender-blind entrepreneurship policies. The book concludes that 'one size fits all' policies that ignore the gender dimension do not support women entrepreneurs effectively. Research-based and international in approach, Women's Entrepreneurship Policy will be a useful guide for academics and advanced students in the areas of entrepreneurship, gender and management, diversity and management, and international business. It will also be beneficial for policy makers and those involved in designing and delivering women's entrepreneurship programmes.

This timely and incisive Handbook provides critical contemporary insights into the theory and practice of entrepreneurship and marketing in the twenty-first century. Bringing together rich and varied contributions from prominent international researchers, it offers a reflective synthesis of scholarship at the interface between marketing and entrepreneurship. Emphasising the need for contextual analysis of marketing and entrepreneurial practices, this Handbook explores the effectiveness of a variety of behaviours, supporting its insights with relevant theory. Chapters cover areas such as innovation, strategy and networking for SMEs, social media and crowdfunding, and entrepreneurial marketing in the arts, including a focus on the growing phenomenon of cultural entrepreneurship. Scholars and postgraduate students in entrepreneurship and marketing, and particularly those working on the intersections between them, will find this Handbook an invaluable read. Its examination of the efficacy of various practices will also be of great interest to marketing professionals and entrepreneurs themselves. Contributors include: C. Ball, A. Bayraktar, S. Brown, D. Cummins, J.H. Deacon, N. Dennis, E. Erdogan, I. Fillis, J.B. Ford, I.S. Fraser, P.J. Fraser, L. Frondigoun, E. Gallagher, A. Gilmore, V. Gustafsson, B. Hynes, B. Jones, R. Jones, M. Kelly, F. Kerrigan, A. Kincaid, T.A. Kirchner, O.F. Lee, K. Lehman, E. Lloyd-Parkes, S. Loane, M. Macaulay, S. Mawson, M.P. Miles, S. Mirvahedi, S.C. Morrish, T. Morrow, S. Mottner, E.L. Ngan, K. Nightingale, R. Noorda, A. Patterson, C. Preece, E. Ramsey, R. Rentschler, E. Ritch, V.L. Rodner, J.E. Schroeder, Z. Sethna, R. Shannon, A.M.J. Smith, R. Smith, M. Suoranta, N. Telford, P. Tjabbes, C. Uslay

Personal Branding For Entrepreneurs provides quick-fire, practical advice and real-life examples and success stories to help entrepreneurs build and market their own personal brands.

In today’s fast-paced, interconnected world, you need to have a personal brand, apart from that of your company. If you haven’t already got one, you need to start cultivating it into something of your choosing before it becomes defined by those around you. Learn what your personal brand is, why it’s critical to your success as an entrepreneur and what you need to do to grow, maintain and nurture it.

Donna Rachelson, a specialist in branding and marketing, and the author of three books, distils and shares her insights from years of experience in helping entrepreneurs grow and scale their businesses through the building of their authentic personal brands. Jam-packed with easily digestible nuggets of information and easy-to-apply actions, and with contributions from seven other entrepreneurs from different industries and at different stages of their personal branding journeys, Personal Branding For Entrepreneurs is a must-have in any entrepreneur’s personal development toolkit.

Student-run ventures, actual businesses that students enroll in as a course and run themselves, are changing the ways in which students learn by offering valuable hands-on experience. Many universities around the US have some form of student-run venture operating on campus, but how learning is reinforced and integrated into the classroom varies widely, as does the meaningfulness of the overall student experience. Most universities operate these ventures as one-offs, disconnected from formal academic instruction and as a side project that never gets full faculty or student attention. This book examines six exemplar student-run ventures in depth. These ventures span disciplines from all across campus (arts, humanities, technology) and have known track-records of success, not only from a revenue perspective, but also in terms of pedagogy and learning. Readers learn the inner workings of all six student-run venture courses first-hand from the faculty teaching the course and from students who have taken the course. For instructors looking to start a student-run venture on their campus this book is a must-have roadmap that is sure to help them sidestep obstacles and to accelerate success. The insights contained here show you how you can enhance student engagement and learning by incorporating elements of 21st century entrepreneurship education into the classroom.

Far too many people, when motivated to start a new business, plunge in without appreciating or understanding the ramifications of doing so. These pages highlight many of these ramifications, not to put anyone off, but to help them avoid some of the pitfalls that so often stand in the way of success. The characteristic of entrepreneurship that lurks in the breast of so many of our citizens means that at the grass roots there are many opportunities for the enterprising. In a population of sixty million, and rising, there is room for every kind of new business. The core problems that face any new business are the need to apply Professional Selling Skills and to rely on their own resources financially at the start. The former requires skilful, dedicated and enthusiastic application. The latter comes from redundancy money or other savings and support - NOT mortgaging one's home, and NOT borrowing from the Bank. A small number of new businesses require little Capital and can be run as a one man band. Most however, are best started in co-operation with one or two others who can contribute to the finances and share the work involved. For those who have the potential, but have been fearful of contemplating striking out on their own, it is hoped this work will encourage and inform them, and open the door to a long term and bright future.

The retail industry has undergone enormous changes during the last thirty years.

But there is one retailer that not only has remained consistent in the fluctuating―even tenuous―market, but also has grown in the process.

"More Than a Hobby "takes you inside the story of David Green, the man who built the phenomenal success of Hobby Lobby. Green went beyond surviving in a competitive retail market to thriving, ultimately expanding his $600 start-up company into a $1.3 billion per-year enterprise.

Green's incredible accomplishments were based not on business-school theory but on his grassroots experiences as a store manager and his creative application of cutting edge ideas, including:

• Allow managers to spend no more than thirty minutes per day on paperwork
• Instead of paying a middleman, assemble as much of the product as possible in-house
• Give buyers the freedom to purchase without restraint--but within the realm of common sense
• Keep God and family first

"More Than a Hobby "is a practical field manual, filled with revolutionary ideas for all those who dream of success in the world of retail business.

Engaging and accessible, The Entrepreneurial Solution to Poverty and the Science of What is Possible examines the systematic practice of poverty alleviation. Using the science of informational economics (IE), based on leveraging specific information, as well as decades' worth of experimental evidence, James Fiet demonstrates how poverty may be mitigated through entrepreneurial practices. This visionary book suggests a number of key practical methods by which poverty can be alleviated, even without resources or personal connections. Classifying IE as 'the science of what is possible', Fiet demonstrates how to substitute information - the lowest common denominator of what individuals already possess or can acquire - for resources. The book employs 30 years of experimental results as the basis for its entrepreneurial approach to poverty alleviation, inviting its readers to extend the science of what is possible and succeed regardless of their circumstances. Holding the potential to alter how work is approached and carried out in the area of poverty alleviation, the innovative ideas explored in this book will be of significant interest and inspiration to researchers and students, but also beyond academia to government agencies, foundations, and charities, as well as individuals and organizations invested in solving the problem of poverty.

Entrepreneurs build businesses to fulfil dreams for themselves, their families, their employees and their community. Their business lives therefore have an impact on a wide range of people. Businesses do not grow and thrive merely on the strength of being a good opportunity, however. Entrepreneurs need creativity and innovation as well as leadership, management and networking abilities. Entrepreneurial skills focuses on the essential concepts and skills needed to grow and manage an entrepreneurial venture successfully.

Entrepreneurial skills presents current, relevant content in unique and interesting ways. It draws from real-world examples to introduce the reality of entrepreneurial life so that the reader will better understand his or her motivations for starting a business and avoid being disillusioned by distorted concepts about what is required to be a successful entrepreneur.

Contents include the following:

• Opportunity recognition
• Setting realistic goals and achieving them
• Networking
• Leadership and management
• Creativity and innovation
• Handling legal issues

Entrepreneurial skills will equip undergraduates at universities and universities of technology as well as practising entrepreneurs to deal with the challenges and develop the necessary skills set for running a business.

How are digital technologies changing the creation of new ventures? What are the critical skills for entrepreneurs in the digital age? How does digitalization change product design and communication with customers? How can small businesses in non-digital industries overcome the digital divide? This book helps answer these questions through real-world case studies and lessons learnt from the perspectives of real entrepreneurs in various industries, countries and types of business. Each case has abundant materials to support learning and reflection, including: discussion questions and assignments to stretch students decision-making simulations rich and detailed teaching notes to help enliven your teaching. Highlighting how entrepreneurship is changing in the digital age, this book will be an excellent resource for teachers and students of entrepreneurship, innovation management, new venture creation, marketing and strategy.

If you can point and click a mouse, type on a keyboard and have a basic grasp of the English language then you can make a fortune on the internet if you know what to do. This book will show you exactly what to do. You will learn how to: - Build a website and go live in 1 hour - Accept online payments and set up statements to track your income - Drive traffic to your site by getting your site listed instantly with the major search engines like Yahoo and Google. - Earn up to GBP10 per click every time someone clicks on your site - Earn up to GBP115 every time someone fills out a form on your site - Get other web publishers to sell your stuff - Create a database of readers you can profit from every time you update your site - Have a chat room, forum and video forum on your website for free - Automatically send out an email everyday with no input from you - Incorporate a search box on your site that makes you money every time someone searches - Add ready-made articles about your chosen subject to your site completely free - simply copy and paste! Contents: Inroduction; 1. Get an idea; 2. Register the name and build the website; 3. Develop products and services list to sell (optional); 4. Get traffic; 5. Mastering the art of Google Adwords; 6. Capture emails and send newsletters; 7. Add adverts; 8. Sell other people's stuff; 9. Make your site sticky: chat, forums, video messaging, latest news and autoresponder; 10. Get others to sell your stuff; Index.

Innovation for Entrepreneurs presents a powerful but easy to apply toolkit for innovation, based on Professors Meyer and Lee's decades of experience as company founders and innovators for corporations around the globe. This textbook includes guidance for developing new product and service ideas with genuine impact, building teams around these ideas, understanding customers' needs, translating these needs into compelling product and service designs, and creating initial prototypes. It also helps students learn how to scope and size target markets and position an innovation successfully relative to competitors. These methods are fundamental for any new, impactful venture. The textbook is a series of frameworks and methods that build upon one another to the final deliverable - an innovation project developed by student teams, solving problems for specific types of users and use cases. Each chapter introduces readers to entrepreneurs and their stories of innovation and venture development, across different sectors of the economy and regions of the world. Going to a core theme of the book, each of these entrepreneurs has tackled a societal-focused problem and created economic value for themselves and their investors. These are stories of inspiration and achievement - and they illustrate the major frameworks provided in the book. Each entrepreneur faced a problem or challenge solved by the methods presented in that chapter. The authors' own entrepreneurial and corporate innovation experiences then complement these examples with additional industry applications of the method. Then, each chapter concludes with exercises for students to apply their newfound knowledge to their innovation projects. The book's final chapter then shows students how to best integrate their work from each chapter into a compelling presentation. Innovation for Entrepreneurs is an essential book for all undergraduate students. Entrepreneurship students in business schools will find it addressing a missing link in many business school curriculums - how to design a distinctive new product or service. At the same time, the methods-based approach combined with its inspiring stories makes this book a great learning platform for engineering and science students thinking about starting their own ventures or working for others upon graduation. Mindful, purposeful innovation is the gift that we wish to share in this book, arming readers with practical, powerful methods. Our students have started many interesting, impactful companies, and with this, have gained the deeper satisfaction of using creativity and technology to help others.

Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. This exciting Research Agenda expertly addresses the question: What will be important within the family business field and for family businesses in practice over the next decade? Top international contributors explore farsighted theories, methods and topics, often taking a multi-disciplinary approach in order to outline the potential routes for further advancing family business research. Chapters cover the significance of new family trends, entrepreneurial legacy, board diversity, spatial-familiness, corruption, innovation and digital business transformation, challenging core assumptions surrounding the family business phenomenon and mapping the future of the discipline. A Research Agenda for Family Business will prove a stimulating read for family business and entrepreneurship scholars, as well as academics focusing on strategy, HR, organizational behaviour and corporate governance. Practitioners will also find this book valuable for reflecting on challenges that they are facing and navigating developments in the family business field.

Entrepreneurs are the core and essence of any economy. Without entrepreneurs, there would be no business; without business, there would be no government, as there would be nobody to pay taxes to finance it. What distinguishes entrepreneurs from the masses, and even from innovative individuals, is that they act on opportunities and create something new, thereby driving economic evolution. Entrepreneurship – a South African perspective is a guide to becoming a successful entrepreneur. It describes and illustrates new business creation within a South African context: the start-up process, the growth stages and the challenges in the maturity phase of the business.

In this fifth edition, all the chapters have been revised substantially and special attention has been given to South African and other case studies relevant to the context of Africa. More emphasis is placed on the post-modern trends of the business world, such as the prominent role of technology and the social impact of businesses.

Contents include the following:

• The nature and development of entrepreneurship and the entrepreneur
• Creativity, innovation and the window of opportunity
• Developing the business plan
• Start-up and resources for entrepreneurs
• Fair trade, competition and consumer protection
• Legislation and regulations affecting entrepreneurs
• Financing, growth and buyout of a business
• The Fourth Industrial Revolution, technology and e-commerce opportunities
• Family businesses, franchising and corporate entrepreneurship in South Africa

Entrepreneurship is aimed at students at all higher education institutions in South Africa, as well as entrepreneurs, managers, management consultants and trainees, developers and presenters of in-house business courses.

Student-run ventures, actual businesses that students enroll in as a course and run themselves, are changing the ways in which students learn by offering valuable hands-on experience. Many universities around the US have some form of student-run venture operating on campus, but how learning is reinforced and integrated into the classroom varies widely, as does the meaningfulness of the overall student experience. Most universities operate these ventures as one-offs, disconnected from formal academic instruction and as a side project that never gets full faculty or student attention. This book examines six exemplar student-run ventures in depth. These ventures span disciplines from all across campus (arts, humanities, technology) and have known track-records of success, not only from a revenue perspective, but also in terms of pedagogy and learning. Readers learn the inner workings of all six student-run venture courses first-hand from the faculty teaching the course and from students who have taken the course. For instructors looking to start a student-run venture on their campus this book is a must-have roadmap that is sure to help them sidestep obstacles and to accelerate success. The insights contained here show you how you can enhance student engagement and learning by incorporating elements of 21st century entrepreneurship education into the classroom.

If you are looking for the intersection of past practices, current thinking, and future insights into the ever-expanding world of entrepreneurship education, then you will want to read and explore the fourth edition of the Annals of Entrepreneurship Education and Pedagogy. Prepared under the auspices of the United States Association for Small Business and Entrepreneurship (USASBE), this edited volume covers a broad range of scholarly, practical, and thoughtful perspectives on a compelling range of entrepreneurship education issues. The fourth edition spans topics ranging from innovative practices in facilitating entrepreneurship teaching and learning inside and outside the classroom, learning innovation, model programs, to the latest research from top programs and thought leaders in entrepreneurship. Moreover, the fourth edition builds on previous editions as it continues to investigate critical issues in designing, implementing and assessing experiential learning techniques in the field of entrepreneurship. This contemporary volume provides insights and challenges in the development of entrepreneurship education for students, educators, mentors, community leaders, and more. Annals of Entrepreneurship Education and Pedagogy - 2021 is a must-have book for any entrepreneurship professor, scholar or program director dedicated to advancing entrepreneurship education in the U.S. and around the world.

This is an ambitious and engaging book. It lays the foundations for a methodology that bridges entrepreneurship researchers?' need to provide explanations and practitioners?' need to make their local world comprehensible --? by calling the researcher to also practise as an entrepreneur. Disclosing Entrepreneurship as Practice outlines and demonstrates this '?enactive?' approach and its outcomes in terms of a proposed practice theory of entrepreneurship. Presenting entrepreneurship as a sense-making, stabilising force in a liquid and ambiguous world, accordingly addressed as ?'entrepreneuring?', Bengt Johannisson argues that the duality of shrewdness and prudence provides the appropriate knowledge needed to practice entrepreneurship. By generalising entrepreneurship as creative organizing in multiple arenas beyond just the market, and conceptualising entrepreneurship as practice, this book presents a compelling rationale for considering entrepreneuring as ?'routinized improvisation?' dealing with situations as they arise. Reflective and thoughtful, this book will be of interest to researchers in the field of entrepreneurship concerned with theoretical and methodological matters, as well as those engaged with qualitative methodology in the social sciences.

This timely and incisive Handbook provides critical contemporary insights into the theory and practice of entrepreneurship and marketing in the twenty-first century. Bringing together rich and varied contributions from prominent international researchers, it offers a reflective synthesis of scholarship at the interface between marketing and entrepreneurship. Emphasising the need for contextual analysis of marketing and entrepreneurial practices, this Handbook explores the effectiveness of a variety of behaviours, supporting its insights with relevant theory. Chapters cover areas such as innovation, strategy and networking for SMEs, social media and crowdfunding, and entrepreneurial marketing in the arts, including a focus on the growing phenomenon of cultural entrepreneurship. Scholars and postgraduate students in entrepreneurship and marketing, and particularly those working on the intersections between them, will find this Handbook an invaluable read. Its examination of the efficacy of various practices will also be of great interest to marketing professionals and entrepreneurs themselves. Contributors include: C. Ball, A. Bayraktar, S. Brown, D. Cummins, J.H. Deacon, N. Dennis, E. Erdogan, I. Fillis, J.B. Ford, I.S. Fraser, P.J. Fraser, L. Frondigoun, E. Gallagher, A. Gilmore, V. Gustafsson, B. Hynes, B. Jones, R. Jones, M. Kelly, F. Kerrigan, A. Kincaid, T.A. Kirchner, O.F. Lee, K. Lehman, E. Lloyd-Parkes, S. Loane, M. Macaulay, S. Mawson, M.P. Miles, S. Mirvahedi, S.C. Morrish, T. Morrow, S. Mottner, E.L. Ngan, K. Nightingale, R. Noorda, A. Patterson, C. Preece, E. Ramsey, R. Rentschler, E. Ritch, V.L. Rodner, J.E. Schroeder, Z. Sethna, R. Shannon, A.M.J. Smith, R. Smith, M. Suoranta, N. Telford, P. Tjabbes, C. Uslay

If you are looking for the intersection of past practices, current thinking, and future insights into the ever-expanding world of entrepreneurship education, then you will want to read and explore the fourth edition of the Annals of Entrepreneurship Education and Pedagogy. Prepared under the auspices of the United States Association for Small Business and Entrepreneurship (USASBE), this edited volume covers a broad range of scholarly, practical, and thoughtful perspectives on a compelling range of entrepreneurship education issues. The fourth edition spans topics ranging from innovative practices in facilitating entrepreneurship teaching and learning inside and outside the classroom, learning innovation, model programs, to the latest research from top programs and thought leaders in entrepreneurship. Moreover, the fourth edition builds on previous editions as it continues to investigate critical issues in designing, implementing and assessing experiential learning techniques in the field of entrepreneurship. This contemporary volume provides insights and challenges in the development of entrepreneurship education for students, educators, mentors, community leaders, and more. Annals of Entrepreneurship Education and Pedagogy - 2021 is a must-have book for any entrepreneurship professor, scholar or program director dedicated to advancing entrepreneurship education in the U.S. and around the world.

This book expertly analyses European political entrepreneurship in relation to the EU's approach towards the Agenda 2030 Sustainable Development strategy. It explores the role of European political entrepreneurs in shaping, influencing and realising sustainable development goals (SDGs). Leading contributors consider political entrepreneurship at an international level, explaining how European political entrepreneurs act and interact in order to promote their policies at various levels of governance. Focusing on how EU politicians, public servants and bureaucrats create new and innovative institutional conditions, the contributors reveal how the UN SDGs are implemented in Europe. Chapters examine several EU actors in the context of numerous development goals to assess how political entrepreneurship challenges traditional EU institutions and promotes visionary activity to achieve the goals of Agenda 2030. Providing a unique contribution to the growing pool of research on entrepreneurial activity in the public sector, this book will prove to be a valuable resource for scholars working at the intersection between entrepreneurship, policy-making and European politics. It will also be beneficial for students and practitioners who are interested in global issues and sustainable development.

What is it about the top tech product companies such as Amazon, Apple, Google, Netflix and Tesla that enables their record of consistent innovation? Most people think it's because these companies are somehow able to find and attract a level of talent that makes this innovation possible. But the real advantage these companies have is not so much who they hire, but rather how they enable their people to work together to solve hard problems and create extraordinary products. As legendary Silicon Valley coach--and coach to the founders of several of today's leading tech companies--Bill Campbell said, "Leadership is about recognizing that there's a greatness in everyone, and your job is to create an environment where that greatness can emerge." The goal of EMPOWERED is to provide you, as a leader of product management, product design, or engineering, with everything you'll need to create just such an environment. As partners at The Silicon Valley Product Group, Marty Cagan and Chris Jones have long worked to reveal the best practices of the most consistently innovative companies in the world. A natural companion to the bestseller INSPIRED, EMPOWERED tackles head-on the reason why most companies fail to truly leverage the potential of their people to innovate: product leadership. The book covers: what it means to be an empowered product team, and how this is different from the "feature teams" used by most companies to build technology products recruiting and coaching the members of product teams, first to competence, and then to reach their potential creating an inspiring product vision along with an insights-driven product strategy translating that strategy into action by empowering teams with specific objectives--problems to solve--rather than features to build redefining the relationship of the product teams to the rest of the company detailing the changes necessary to effectively and successfully transform your organization to truly empowered product teams EMPOWERED puts decades of lessons learned from the best leaders of the top technology companies in your hand as a guide. It shows you how to become the leader your team and company needs to not only survive but thrive.

Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. This far-reaching Research Agenda highlights the main features of entrepreneurial university research over the two decades since the concept was first introduced, and examines how technological, environmental and social changes will affect future research questions and themes. It revisits existing research that tends to adopt either an idealised or a sceptical view of the entrepreneurial university, arguing for further investigation and the development of bridges between these two strands. Offering insights into both mainstream and critical approaches, top international scholars discuss a wide range of studies from various analytical and methodological perspectives. Contributions envision the future development of the 'alternative entrepreneurial university', creating space for more localised and contextualised institutions that can be both responsive to the needs of their societies and proactive in shaping them. Academics and practitioners interested in the entrepreneurial university will find this forward-looking Research Agenda to be crucial reading. It will also be beneficial for PhD researchers in framing key directions and questions for future research.

New technologies, with their practical contributions, provide social value. The chapters in this volume view this social value from a program evaluation perspective, and the focus of the evaluations is the generation of new technology funded by public sector agencies. Through keen and approachable analysis, the authors provide important background on both methodology and application. Link and Scott have assembled a collection of their seminal works on the social value of new technology. The first paper provides a general, hands-on overview of the theory and practice of program evaluation, while remaining chapters go on to focus on a number of public sector programs ranging from the U.S. Department of Defense Small Business Innovation Research program to Canada's programs to support the development of medical imaging technology. The authors demonstrate that this area of research is relevant not only to established scholars and practitioners, but also to students. This book will serve as a valuable resource to academic researchers and graduate students in public administration, public policy, and economics, as well as practitioners in the evaluation field. Contributors include: S.D. Allen, D.B. Audretsch, B.M. Downs, L.M. Hillier, D.P. Leech, S.K. Layson, A.N. Link, A.C. O'Connor, J.T. Scott

LEARN THE TECHNIQUES YOU NEED TO STOP PROCRASTINATING AND START GETTING THINGS DONE Every day we begin new projects, or try to find pleasure in the ones we're working on - and above all, we hope one day we'll finish them! But in a disjointed, distracting world it's often hard to find the motivation and focus necessary. This compact book brings together 41 of the best productivity models. From world-famous techniques to the best-kept secrets of the professionals, this book is full of big ideas that actually work - distilled to their essence. You'll find out how to achieve deep work, compartmentalise tasks and identify your priorities - as well as how to build confidence, find your circle of competence and even learn to work with difficult people. Stylish and compact, this little book is a powerful asset. Whether you need to pull off a new project, assess what you've achieved so far, or even just understand your own working habits, this unique book has all the tools you need.