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A goldmine of strategic insights and practical business guidance covering all aspects of media entrepreneurship in the Digital Age The media industry is facing epic upheaval. Revolutionary new technologies compel those in businesses as diverse as broadcasting to book publishing to radically recreate their business models or be left in history's wake. At the same time, those with the next big idea are eager to acquire the business know-how needed to make it in today's brave new world of media. Written by a uniquely well-qualified author team, this book addresses the concerns of both audiences. Penelope Muse Abernathy and JoAnn Sciarrino provide timely lessons on everything from media financing to marketing, business strategy to leadership, innovation to business accounting. They use numerous case studies and real-world vignettes to reveal the success secrets of today's hottest media entrepreneurs, as well as the fatal flaws that leads many promising new ventures down the road to ruin. They begin with a primer on digital entrepreneurship basics, covering how to create a winning digital business model, obtain financing, do business accounting, identify strategic challenges, and more. From there they show you how to: Develop sustainable customer-focused strategies while overcoming the unique leadership challenges of the Digital Age Define your company's unique value proposition, prioritize investments in key assets, and form strategic partnerships and alliances Understand and prepare to exploit the vast potential inherent in the next generation of digital technologies, including artificial intelligence, virtual reality, and blockchain, among others The two companion websites feature a wealth of supplemental material, including updates, instructional videos, essays by media leaders, as well as PowerPoint presentations and study guides for instructors. Packed with practical insights and guidance on all aspects of the business of media in the Digital Age, The Strategic Digital Media Entrepreneur is a must-have resource for professionals and students alike in advertising, marketing, business strategy, entrepreneurship, finance, social media, and more.
They're often behind the scenes, letting their work take centre stage. But now Nathan Williams, founder and editor in chief of Kinfolk magazine and author of The Kinfolk Table, The Kinfolk Home, and The Kinfolk Entrepreneur - with over 250,000 copies in print combined - brings 80 of the most iconic and influential creative directors into the spotlight. In The Eye, we meet fashion designers like Dries van Noten and Kris Van Assche. Directors like Spike Jonze and Melina Matsoukas. Tastemakers like Grace Coddington and Linda Rodin. We learn about the books they read, the mentors who guided them, their individual techniques for achieving success. We learn how they developed their eye - and how they've used it to communicate visual ideas that have captured generations and will shape the future. As an entrepreneur whose own work is defined by its specific and instantly recognizable aesthetic, Nathan Williams has a unique vision of contemporary culture that will make this an invaluable book for art directors, designers, photographers, stylists, and any creative professionals seeking inspiration and advice.
A Blueprint For Success Without Stress, Now and In The Future.
A detailed and critical analysis of the multiple types of entrepreneurship, helping students to understand the practical skills and theoretical concepts needed to create their very own entrepreneurial venture. Split into two parts, the book provides an even balance between theory and practice. Part 1 covers the practical activities involved in new entrepreneurial ventures, and Part 2 uses the latest research to explore entrepreneurship from different perspectives. The second edition features a new author, Catherine Wang, who brings specialist knowledge in entrepreneurial learning, ethnic minority entrepreneurship and international entrepreneurship. There are new chapters on the Varieties of Entrepreneurship, including social entrepreneurship (not-for-profit) and Intrapreneurship (employees within organizations) and Entrepreneurial Learning, which explores how entrepreneurs hone and develop their thinking. There is also a collection of new international case studies, including Dyson, Facebook, Made.com, and examples of entrepreneurship in China and Ghana. The book is complemented by a companion website featuring online resources for instructors and students, including PowerPoint Slides, additional mini case studies, multiple choice questions, video links, and revision tips. Suitable reading for students taking modules in Entrepreneurship or New venture creation at upper undergraduate and postgraduate levels.
The series is designed to meet the needs of students and lecturers of the National Certificate Vocational. To facilitate students' learning, the following features are used in the series: Content is written in easy-to-understand language, key terms are carefully explained, using everyday English, case studies show how to apply the theory in the work environment, the study skills sections help students make the most of their learning in class and prepare for the exams, there are many practice activities and questions with model answers at the back of the title, checklists assist students to make sure that they have covered all the skills and content in each chapter, and summaries at the end of each chapter are useful for exam revision. Lecturers using the series can teach with confidence because content is comprehensive, up-to-date, and meets all the curriculum requirements for the subject, outcomes and assessment standards are clearly identified, and assessment tasks and activities are aligned to the outcomes and assessment standards. Prescribing lecturers have access to comprehensive lecturer support material on CD including model answers to assessments in the textbook, additional assessments with model answers, rubrics for assessments, and general reference material on teaching outcomes-based education. The series is available for all programmes, all fundamental and compulsory subjects, and all elective and optional subjects.
Great user experiences (UX) are essential for products today, but designing one can be a lengthy and expensive process. With this practical, hands-on book, you'll learn how to do it faster and smarter using Lean UX techniques. UX expert Laura Klein shows you what it takes to gather valuable input from customers, build something they'll truly love, and reduce the time it takes to get your product to market. No prior experience in UX or design is necessary to get started. If you're an entrepreneur or an innovator, this book puts you right to work with proven tips and tools for researching, identifying, and designing an intuitive, easy-to-use product. Determine whether people will buy your product before you build it Listen to your customers throughout the product's lifecycle Understand why you should design a test before you design a product Get nine tools that are critical to designing your product Discern the difference between necessary features and nice-to-haves Learn how a Minimum Viable Product affects your UX decisions Use A/B testing in conjunction with good UX practices Speed up your product development process without sacrificing quality
Four-time New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands. In his 2009 international bestseller Crush It, Gary insisted that a vibrant personal brand was crucial to entrepreneurial success, In Crushing It!, Gary explains why that's even more true today, offering his unique perspective on what has changed and what principles remain timeless. He also shares stories from other entrepreneurs who have grown wealthier-and not just financially-than they ever imagined possible by following Crush It principles. The secret to their success (and Gary's) has everything to do with their understanding of the social media platforms, and their willingness to do whatever it took to make these tools work to their utmost potential. That's what Crushing It! teaches readers to do. In this lively, practical, and inspiring book, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each. He offers both theoretical and tactical advice on how to become the biggest thing on old standbys like Twitter, Facebook, YouTube, Instagram, Pinterest, and Snapchat; podcast platforms like Spotify, Soundcloud, iHeartRadio, and iTunes; and other emerging platforms such as Musical.ly. For those with more experience, Crushing It! illuminates some little-known nuances and provides innovative tips and clever tweaks proven to enhance more common tried-and-true strategies. Crushing It! is a state-of-the-art guide to building your own path to professional and financial success, but it's not about getting rich. It's a blueprint to living life on your own terms.
The proven system for B2B sales growth from the coauthor of Predictable Revenue, the breakout bestseller hailed as "Silicon Valley's sales bible" (Inc.com) If your organization's success is driven by B2B sales, this powerhouse of a book shows you how to generate new opportunities, build sales consistently, and focus on high revenue accounts with higher probability. It's the most reliable and predictable prospecting system available, developed by the coauthor of the bestselling Predictable Revenue and the author of the international bestseller How to Deliver a TED Talk. Following a proven step-by-step framework, you can turn any B2B organization into a high-performance business development engine. You'll learn how to target and track ideal prospects, optimize contact acquisition, continually improve performance, and achieve revenue goals-quickly, efficiently, and predictably. As a bonus, you'll receive full online access to sample materials, worksheets, blueprints, and more. If you are a business professional tasked with new business development, revenue generation, diversifying marketing lead generation channels, selling into disruptive markets, and justifying marketing ROI, Predictable Prospecting will be an invaluable resource.
More than half of all small businesses fail within the first five years. Starting and running a small business is hard work, and many entrepreneurs feel they must do whatever it takes to succeed, at the expense of their family, friends, and health. Yet, if done correctly, small-business ownership can-and should-balance profitable operations with personal fulfillment. According to author Tom Salonek-founder and CEO of Intertech, a Minnesota-based technology consulting and training firm-this balance is actually the secret to success. Salonek believes that your business should "give life, not take it," a philosophy that has helped him grow his own venture every year since its inception in 1991. In The 100, Salonek shares his secrets to business success in the form of 100 concise, nuts-and-bolts lessons for achieving the ideal work-life balance for maximum success. Written in clear, direct prose, these lessons are packed with actionable ideas and practical advice for using communication, collaboration, and technology to help small-business owners cultivate the best qualities not only in themselves, but in their employees as well. Whether you own your own business or are simply thinking of starting one, this book will help you inspire teamwork, meet client expectations, clarify your personal values, and create a company culture to match. In addition, readers will gain access to a plethora of downloadable online resources-checklists, worksheets, templates, and more-to help implement the book's ideas. The 100 is a handy, inspiring addition to any business manager's home library.
The second edition of Annals of Entrepreneurship Education and Pedagogy provides entirely new insights into a number of the leading issues surrounding the teaching of entrepreneurship and the building of entrepreneurship programs. Prepared under the auspices of the United States Association for Small Business and Entrepreneurship (USASBE), this book features fifteen scholarly perspectives on a range of entrepreneurship education issues. This 2016 edition spans topics ranging from methods for teaching creatively and the value of the lean startup methodology to empirical insights into whether or not entrepreneurship education changes minds. Five premier universities and the key aspects of their superlative entrepreneurship programs are reviewed. In addition, contributors highlight a number of individual innovations that have changed the way entrepreneurship is taught and the manner in which entrepreneurial behavior is facilitated. This book offers an introduction to innovative practices in facilitating entrepreneurial learning both inside and outside the classroom as it investigates critical issues in designing, implementing and assessing experiential learning techniques within entrepreneurship. This timely book uncovers new horizons in the development of entrepreneurship education for students, university campuses, communities and economies. Annals of Entrepreneurship Education and Pedagogy - 2016 is a must-have book for any entrepreneurship professor, scholar or program director across the US.
Franchising is one of the major engines of business expansion and job creation globally. The Handbook of Research on Franchising contains original work by leading franchise scholars from around the world who offer new insights into entrepreneurial behavior, organizational forms, regulation, internationalization and other contemporary issues relating to this dynamic business strategy. The book will provide readers with a base of knowledge about the entrepreneurial opportunities and behaviors of franchisors and franchisees as well as explore the forms that franchise organizations may take, the regulation of franchise companies, how franchisors and franchisees relate to one another, the development of the franchise model, franchising in emerging markets, social franchising and more. It introduces theory and sets the agenda for future research and adds to education and practice. Practitioners will benefit from the high quality scientific research, and scholars will find exciting opportunities for contributing to the body of knowledge on a subject that has not received sufficient attention. The research contained in this book will also be of value to franchisors, franchisees, service providers and government regulators.
How to start, grow, and succeed in the food truck business.
Food trucks have become a wildly popular and important part of the hospitality industry. Consumers are flocking to these mobile food businesses in droves, inspiring national food truck competitions and even a show dedicated to the topic on The Food Network. The relatively low cost of entry as compared to starting a restaurant, combined with free and low-cost ways to market them to the masses via platforms like social media, are just two of the reasons that food truck business are drawing in budding entrepreneurs.
Author David Weber, a food truck advocate and entrepreneur himself, is here to offer his practical, step-by-step advice to achieving your mobile food mogul dreams in "The Food Truck Handbook. " This book cuts through all of the hype to give both hopeful entrepreneurs and already established truck owners an accurate portrayal of life on the streets. From concept to gaining a loyal following to preventative maintenance on your equipment this book covers it all.Includes profiles of successful food trucks, detailing their operations, profitability, and scalability.Establish best practices for operating your truck using one-of-a-kind templates for choosing vending locations, opening checklist, closing checklist, and more.Create a sound business plan complete with a reasonable budget and finding vendors you can trust; consider daily operations in detail from start to finish, and ultimately expand your business.Stay lean and profitable by avoiding the most common operating mistakes. Author David Weber is Founder and President of the NYC Food Truck Association (NYCFTA), which brings together small businesses that own and operate premium food trucks in NYC focused on innovation in hospitality, high quality food, and community development.
The Handbook of Measures for International Entrepreneurship Research is a user-friendly collection of multi-item measures developed and used in the research of international entrepreneurship and important areas related to it: international business, entrepreneurship, marketing, strategy, and innovation. Editors Nicole Coviello and Helena Yli-Renko carefully compiled 212 scales from over 820 possible measures using rigorous selection criteria. The scales fall into eight distinct categories: * Individual-level influences * Firm and team-level influences * External environmental influences * Relationships, networks, and social capital * Organizational learning * Capabilities * Orientation and strategy * Performance and innovation outcomes For each scale, the book includes the following information to enable ease of use: summary, construct definition, description, source, development or adaptation procedures, sample, validity, scores, references, and scale items. This standout Handbook not only builds a compelling case for a more rigorous approach to research methods in international entrepreneurship research, but also explores the best practices in development, adaptation, use, and reporting of multi-item measures. Academic researchers in international entrepreneurship, international business, entrepreneurship, marketing, strategy, and/or innovation will find this reference tool a welcome addition to their survey research practices. Policy-makers conducting research in these areas will also appreciate this book.
One of the most challenging tasks in the research design process is choosing the most appropriate data collection and analysis technique. This Handbook provides a detailed introduction to five qualitative data collection and analysis techniques pertinent to exploring entrepreneurial phenomena. Techniques for collecting and analysing data are rarely addressed in detail in published articles. In addition, the constant development of new tools and refinement of existing ones has meant that researchers often face a confusing range from which to choose. The experienced and expert group of contributors to this book provide detailed, practical accounts of how to conduct research employing focus groups, critical incident technique, repertory grids, metaphors, the constant comparative method and grounded theory. This Handbook will become the starting point for any research project. Scholars new to entrepreneurship and doctoral students as well as established academics keen to extend their research scope will find this book an invaluable and timely resource.
This book draws together William B. Gartner's key contributions to entrepreneurship research over the past 25 years. An original introduction by the author offers a comprehensive overview and analysis of his work as it pertains to the development of entrepreneurship as a scholarly field, and the articles demonstrate the many ways in which his research has explored entrepreneurship in relation to individuals, firms, environments, and processes.
What does it take to find oil in an area where many have tried, but failed? What does it take to design buildings that become prize-winning cultural landmarks? And what can the best architects, oil explorers, business lawyers, journalists, and business developers within banking and trading analysis have in common? Idea Work can provide the answers. This book builds on a four-year research project and describes what extraordinary idea work looks like in practice. The authors take you behind the scenes of some of Norways leading companies and show how surprisingly similarly they work when they are working creatively to develop and realise new ideas. The book gives us, for example, a glimpse of how Snohetta designed the Opera and the 9/11 memorial, and how explorers at Statoil discovered the most oil of all oil companies in the world in 2011. Narratives are presented on how prepping, sketches, pin-ups, drama, wonder, and punk are important aspects of the extraordinary. Examples are supported by theory, placing this book at the forefront of international research. Idea Work will appeal to practitioners as well as students. It recounts engaging stories from actual production processes and combines new theoretical perspectives with practical advice. It will also be of interest to anyone working with development, particularly with developing new ideas. From a professional standpoint, this book is an uncommon contribution to describing and understanding creativity as something collective and grounded in everyday activity.
Ethical and socially responsible businesses have made a significant impact over the past decade, social entrepreneurs and others being drawn by the bigger profits and greater robustness that ethical businesses offer during times of economic downturn. And there is a public fascination for mould-breaking businesses that disrupt established models in particular sectors of the market. At the core of Jonathan Self's book is an account of the author's own experiences of an successful ethical business start-up - Honey's Real Dog Food, which makes raw dog food from organically sourced ingredients. This is a company that gives away a substantial percentage of its profits to charity, whose advertising budget is nil because all of its custom comes via word of mouth, which recruits staff at parties and whose staff choose which hours they wish to work.
Though entrepreneurs understand the `mechanics' of running a business (how to) they don't always understand the fundamentals which ultimately decide success or failure. Through his own experiences and conversations with 100's of successful people, Neil Francis concludes that a route to success is about understanding and answering what he calls the `why' questions. Each chapter starts with a `why' question and focuses on the `fundamentals' required for successful and sustainable entrepreneurship such as purpose, innovation, love, desire, failure and luck. These very `human' stories, combined with the author's own unique experiences help to illustrate the core fundamentals of successful entrepreneurship. With an achievable and practical roadmap to success, The Entrepreneur's Book is a unique and important book which will benefit aspiring entrepreneurs and those who are already `in business'.
Despite the growing evidence on the importance of the neighbourhood, entrepreneurship studies have largely neglected the role of neighbourhoods. This book addresses the nexus between entrepreneurship, neighbourhoods and communities, confirming not only the importance of `the local' in entrepreneurship, but also filling huge gaps in the knowledge base regarding this tripartite relationship. Interdisciplinary chapters explore the importance of the neighbourhood and local social networks for individual entrepreneurs, highlighting the importance of `the local' in entrepreneurship across several countries. Considering entrepreneurship as a community-based, rather than individual, effort, key contributions explore how entrepreneurship can influence neighbourhoods and communities, in particular through entrepreneurial actions of residents joining forces. The book critically examines the ways in which entrepreneurship can benefit, shape and transform neighbourhoods, particularly those areas affected by social deprivation and poverty. Finally, it outlines a research agenda to further extend the scientific and policy-relevant knowledge on the relationships between entrepreneurship, neighbourhoods and communities. As a response to the international call for an interdisciplinary approach to entrepreneurship research and neighbourhood and community studies, this book will engage scholars and researchers from entrepreneurship studies, urban geography, housing studies, political studies, sociology and urban planning.
This impressive Handbook provides a dynamic perspective on the international entrepreneurial strategies of SMEs, including the role and experience of their founders, as well as the collaboration of these SMEs in networks with larger firms. The expert contributors from all over the world and the editors explore the origin and evolution of internationalizing SMEs, the changing history and the future outlook of this sector. They study the effects of different cultures on the origin and growth of entrepreneurship and SMEs. The Handbook also outlines the various types of Born Globals that emerge from different parts of the world. This book will prove essential reading for researchers and students of international business, entrepreneurship and SMEs. Founders of internationalizing SMEs will also learn about novel management practices, whilst educational institutions and governments will find invaluable insights on how to foster and support SMEs in their internationalization efforts.
Issues and challenges surrounding corporate governance in entrepreneurial firms remain relatively unexamined. The Handbook of Research on Corporate Governance and Entrepreneurship brings together leading academic experts within their specific fields to examine the most important issues surrounding corporate governance in various entrepreneurial settings, including start-ups, owner-managed firms, fast-growing firms and IPOs. The Handbook also considers how corporate governance and board leadership is associated with entrepreneurship and innovation in mature companies. Detailed chapters span a wide range of topics, methodologies and levels of analysis, all designed to contribute to advancements in the understanding of corporate governance in entrepreneurial firms. The Handbook begins with a succinct investigation into governance and entrepreneurship as a research field, followed by clearly delineated and thematic parts dedicated to different business settings. Key topics include governance in early stage, high-tech ventures and dynamics of governance structures in high-growth, high-potential firms. This innovative Handbook will provide fresh insights and unique practical perspectives for advanced students and academics in business management and entrepreneurship. Collectively, the chapters provide new insights into the topic across different organizational and geographical settings and offer guidance to practitioners and policy-makers working within these domains.
Economic resilience is an emergent field in the social sciences. In this timely book, key scholars examine how individuals, organisations, regions and nations are affected by internal and external crises, and consider how the ways in which they respond will determine their future growth path. Providing a coherent and clear narrative, Creating Resilient Economies offers a theoretical analysis of resilience and provides guidance to policymakers with regards to fostering more resilient economies and people. It adeptly illustrates how resilience thinking can offer the opportunity to re-frame economic development policy and practice and provides a clear evidence base of the cultural, economic, political and social conditions that shape the adaptability, flexibility and responsiveness to crises in their many forms. Academics and scholars across the social sciences will find this book an enlightening gateway into the subject of economic resilience. Its eminently practical approach will also benefit government policy makers interested in how localities, regions and nations can respond more effectively to crises.
Accomplished inventor, visionary photographer, philanthropist, and successful businessman, Francis Blake (1850 1913) changed not only the way Americans communicated in the nineteenth century but also quite literally how they saw themselves. His major inventions, the telephone transmitter and innovations in high-speed photography, and his Weston, Massachusetts estate Keewaydin epitomized how a gifted individual of modest circumstances could create and re-create himself during America s Gilded Age.
The Blake telephone transmitter became the world standard, and anyone who spoke into Alexander Graham Bell's device in the last twenty years of the nineteenth century also encountered Blake s name, emblazoned on his transmitter. In addition, he invested an enormous amount of his energy, talent, and wealth in his home, originally designed by Charles Follen McKim, and its elaborate grounds. This self-contained compound, which included homes for his in-laws and his children and a complete water system, reflected Blake's passion for precision, beauty, and order. It became his major preoccupation, a place where he could exercise unchallenged mastery.Unfortunately, the fabulous Keewaydin estate did not endure, but thankfully Blake's photographic images remain. Blake's experimental camera work placed him in the forefront of the photographic world in the 1880s. His high-speed photographs remain unsurpassed for their clarity, crispness, and composition, and are as fresh today as when he first snapped them over a hundred years ago. Although little-known today, Blake helped revolutionize photography and transformed the role of the photograph in American society, marking him as a significant figure at the dawn of the twentieth century. His story is a compelling and fascinating chronicle of unbounded energy, independence, and genius.
Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences and law, expertly written by the world's leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas. Hans Landstroem's book provides a comprehensive understanding of entrepreneurial finance from the entrepreneur and investor's perspectives. With a unique research-based focus, he synthesizes contemporary knowledge and presents diverse theoretical approaches to explain financial decision-making in entrepreneurial ventures. This Advanced Introduction analyses the financial problems facing the diverse range of entrepreneurial projects taking into consideration the changing nature of entrepreneurial ventures today. In particular, this work focuses on the demand for finance and financial decisions taken by entrepreneurs in new and growing ventures. In addition, it includes a detailed discussion of the supply of capital from debt-capital providers, like banks and microfinance organizations, and equity-capital providers, such as crowd investors, business angels and venture capitalists. It concludes by considering the characteristics of financial markets for entrepreneurial finance, examining both financial gaps and public interventions. Key features include: * a strong focus on the entrepreneur's perspective in entrepreneurial finance, yet also a discussion on the supply of capital for ventures from different capital providers such as governments, banks, crowd investors, business angels and venture capitalists * synthesized contemporary knowledge on entrepreneurial finance to provide a comprehensive, accessible understanding * a starting point for entrepreneurship studies, with a focus on young and growing ventures. This is ideal for advanced students and scholars in entrepreneurship, innovation, finance and business. Policy-makers interested in financial issues in young and growing ventures will also find this Advanced Introduction a useful tool for exploring financial decision-making from an entrepreneur's perspective.
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