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Books > Business & Economics > Business & management > Ownership & organization of enterprises > Entrepreneurship
Entrepreneurship and innovation are the drivers of value creation
in the twenty-first century. In the geography of the global economy
there are 'hot spots' where new technologies germinate at an
astounding rate and pools of capital, expertise, and talent foster
the development of new industries, and new ways of doing business.
These clusters of innovation have key attributes distinct from
traditional industrial clusters that allow them to extend beyond
geographic boundaries and serve as models for economic expansion in
both developed and developing countries. How do these clusters
emerge? What is the role of individual institutions such as
governments, universities, major corporations, investors, and the
individual entrepreneur? Are there systemic underpinnings, an
invisible hand, that encourage these communities? The book begins
with a presentation of the Clusters of Innovation Framework that
identifies the salient components, behaviors, and linkages that
characterize an innovation cluster, followed by an analysis of the
archetypal cluster, Silicon Valley. Subsequent chapters probe how
these characteristics apply in a diverse selection of economic
communities in Germany, Belgium, Spain, the United Kingdom, Israel,
Japan, Taiwan, China, Colombia, Mexico, and Brazil. Concluding
chapters investigate the role of transregional organizations as
cross-border disseminators of best practices in entrepreneurship
and innovation. Students and professors of economics, business,
public policy, management, entrepreneurship, and innovation will
find this book a useful resource. Corporate executives, university
administrators, government officials, policy makers, and
entrepreneurs will also find it an insightful guide. Contributors:
O. Berry, D. Chapman, J.-M. Chen, S.H. De Cleyn, I. Del Palacio, W.
De Waele, J. Engel, F. Feferman, F. Forster, S. Kagami, M.
Pareja-Eastaway, J.M. Pique, Q. Lang, C. Scheel, H. Schoenenberger,
M. Subodh, V. Trigo, D. Wasserteil, P. Weilerstein, C.-T. Wen
One key for success of an entrepreneur is to obtain sales (revenue)
and profits as quickly as possible upon launching the venture.
Entrepreneurial Marketing focuses on the essential elements of
success in order to achieve these needed sales and revenues and to
grow the company. The authors build a comprehensive,
state-of-the-art picture of entrepreneurial marketing issues,
providing major theoretical and empirical evidence that offers a
clear, concise view of entrepreneurial marketing. Through an
international approach that combines both theoretical and empirical
knowledge of entrepreneurship and marketing, this book informs and
enhances the entrepreneurs' creativity, their ability to bring
innovations to the market, and their willingness to face risk that
changes the world. Key components addressed include: identifying
and selecting the market; determining the consumer needs
cost-effectively; executing the basic elements of the marketing mix
(product, price, distribution, and promotion); and competing
successfully in the domestic and global markets through
implementing a sound marketing plan. Numerous illustrative examples
throughout the book bring the content to life. The mix of
theoretical content, examples, empirical analyses, and case studies
make this book an excellent resource for students, professors,
researchers, practitioners, and policymakers all over the world.
Charged with developing learning, teaching and assessment practices
that go beyond delivering discipline-specific subject knowledge,
the demands on entrepreneurial educators have increased in recent
decades. This guide will help educators develop more
entrepreneurial graduates by demonstrating how they can equip
learners with key competencies such as team working, creativity,
problem solving, and opportunity recognition. This engaging How to
Guide shares the journeys of educators working within different
contexts to help the reader design an imaginative entrepreneurship
program. Providing critical perspectives and observations that are
both forward- looking and practice-led, each chapter offers a wide
range of insights into the unique practices of some of the world's
leading educators in entrepreneurship, education and creativity.
With a focus on the development of students and their ventures,
educators at any level or discipline within higher education are
invited to reflect upon and advance their own practices.
Illustrating a vast range of contemporary practices in the field of
entrepreneurial education, this compelling book will be an
essential tool for any educator whose teaching incorporates
entrepreneurship, enterprise, and creativity.
In this innovative book, Laura E. Huggins finds path breaking
entrepreneurial solutions to difficult environmental challenges in
some of the world's poorest areas.The approaches entrepreneurs are
taking to these challenges involve establishing property rights and
encouraging market exchange. From beehives to barbed wire, these
tools are creating positive incentives and promoting both economic
development and environmental improvements. The case studies are
from the developing world and reveal where the biggest victories
for less poverty and more conservation can be won. The pursuit
begins by learning from local people solving local problems.
Environmental Entrepreneurship encourages a broad audience to
consider secure property rights and free markets as key ingredients
to moving out of poverty and improving environmental quality at the
same time. It will appeal to academics and students of
environmental studies, environmental economics, environmental
policy, as well as international development and business.
Entrepreneurs and environmental groups such as The Nature
Conservancy, Conservation International, and The World Resources
Institute will also find a wealth of invaluable information in this
book. Contents: 1. Markets Meet the Environment in Unexpected
Places 2. Saving Wildlife in Kenya and Sub-Sahran Africa with Shawn
Regan and Terry Anderson 3. Fencing Fisheries in Namibia and Beyond
4. Ecosystems at Your Service in South America 5. The Thirsty
Dragon 6. Un-American Indian Reservations and Resource Management
with Terry Anderson Index
In a global and increasingly competitive world, companies must be
aware of important drivers. Entrepreneurship and innovation are
important contributions to the development of economies and
creation of employment, gaining relevance in the business context
due to a more complex market and needs for higher differentiation.
The Handbook of Research on Entrepreneurship, Innovation, and
Internationalization provides key data to business managers on
dealing with entrepreneurship, as well as for creating networks and
complementarities for leveraging the firm's activity in order to
help plan and control innovation and internationalization processes
to avoid risk and increase the firm's value. The content within
this publication includes topics such as family business,
economics, and business education. It is designed for
entrepreneurs, managers, researchers, academicians, and students.
The field of social entrepreneurship is attracting attention from
multiple industries. Social entrepreneurs are responsible for
finding ways to creatively contribute to society by providing
affordable products and services. Creating Business Value and
Competitive Advantage With Social Entrepreneurship is a useful
scholarly resource that examines the broad topic of social
entrepreneurship by looking at relevant theoretical frameworks and
fundamental terms. Focused on topics such as creating business
value, promoting social entrepreneurship, and enacting programs of
social change, this book provides the latest research and practical
solutions concerning social entrepreneurship. The source proves
valuable to academicians, researchers, entrepreneurship
practitioners, and individuals interested in learning more about
social entrepreneurship.
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