One key for success of an entrepreneur is to obtain sales (revenue) and profits as quickly as possible upon launching the venture. Entrepreneurial Marketing focuses on the essential elements of success in order to achieve these needed sales and revenues and to grow the company. The authors build a comprehensive, state-of-the-art picture of entrepreneurial marketing issues, providing major theoretical and empirical evidence that offers a clear, concise view of entrepreneurial marketing. Through an international approach that combines both theoretical and empirical knowledge of entrepreneurship and marketing, this book informs and enhances the entrepreneurs' creativity, their ability to bring innovations to the market, and their willingness to face risk that changes the world. Key components addressed include: identifying and selecting the market; determining the consumer needs cost-effectively; executing the basic elements of the marketing mix (product, price, distribution, and promotion); and competing successfully in the domestic and global markets through implementing a sound marketing plan. Numerous illustrative examples throughout the book bring the content to life. The mix of theoretical content, examples, empirical analyses, and case studies make this book an excellent resource for students, professors, researchers, practitioners, and policymakers all over the world.

What do entrepreneurs do? In a comprehensive and detailed exploration using three perspectives - behavior, practice and process - this Research Handbook demonstrates specific methods for answering that question and provides insights into the implications of pursuing that question. The authors demonstrate a variety of methods including ethnography, autoethnography, participant observation, diaries, social media platforms and multilevel research techniques to delve into the foundations of entrepreneurial behavior. In addition to reinvigorating this long dormant area of scholarship, these chapters provide scholars with the idea that the disparate perspectives on this topic are really headed in the same direction. They also demonstrate the notion that similar tools can be utilized to answer the same type of questions emanating from these different perspectives. The contributors go on to offer insights to a wide range of scholarship on organizations. Entrepreneurship scholars, PhD students, and upper level graduate and undergraduate students who want a current overview on the theories, methods and implications of studying entrepreneurship will welcome the insights explored in this Research Handbook. Contributors include: A. Brattstroem, O. Byrne, A. Caetano, H.S. Chen, F. Delmar, D. Dimov, A. Fayolle, D. Fletcher, W.B. Gartner, B. Johannisson, A.R. Johnson, T. Karlsson, M. Lackeus, J.R. Mitchell, R.K. Mitchell, H. Neergaard, R.D.M. Pelly, K. Poldner, S.C. Santos, P. Selden, B.T. Teague, N.A. Thompson, C. Thrane, M. Tillmar, H. Vahidnia, E. van Burg, J.P. Warhuus, K. Wennberg

This insightful and innovative book proposes a new theory of socio-material weaving for studying and understanding family business. It dissolves the family business into activities, constituted of the sociality of human interactions and relations and interwoven with materials that extend in both a bodily-lived and spatial existential sense. Building on hermeneutic phenomenology, Mona Ericson explores a new approach to the field, which shifts focus away from entitized conceptions of family business contexts. Building on a 'being-in-the-world' understanding, the book emphasizes human entwinement with activities in amongst materials. Chapters draw insights from research on the social and the material, exploring the field through five unique stories that illustrate the intertwinement of family business activities and materials associated with buildings and land. Taking a critical stance towards systems-oriented family business research, Ericson weaves together the social and the material in association with narrative truth. An innovative and imaginative exploration of an established field of study, this book is crucial reading for scholars, researchers and graduate students of family business, opening up new ways of approaching the field in scholarly work. It will also benefit practitioners through practical insights into the challenges family business owners face when establishing and managing business activities.

This timely book comprises detailed personal narratives of entrepreneurs who have worked towards peace in the Israeli-Palestinian conflict. It begins by offering an innovative framework of analysis based on scientific knowledge about social entrepreneurs, defining 'peace entrepreneurship' and mapping its unique characteristics. It also explains the narrative methodology used, and provides a short history of the conflict in the region. The book focuses on 11 life stories of Israeli and Palestinian entrepreneurs who have strived for peace through social ventures. Chapters discuss the various forms of social activism that peace entrepreneurs have pursued, the challenges that they have faced and the motivations behind their ventures. The editors conclude by considering the similarities and differences across the stories, offering insights into what drives people to act as peace entrepreneurs and what sustains their activities in the face of ongoing conflict. Documenting rousing and inspirational life narratives, this book is crucial for scholars and researchers of social entrepreneurship who are searching for new avenues of inquiry into ventures in a conflict context. It will also provide motivational reading for other practitioners of peace entrepreneurship, as well as policymakers working with social entrepreneurs in conflict zones.

Women's entrepreneurship is an effective way to combat poverty, hunger and disease, to stimulate sustainable business practices, and to promote gender equality. Yet, deeply engrained cultural norms often prescribe gender-specific roles and behaviors that severely constrain the opportunities for women's entrepreneurial activities. This excellent new volume of work from the Diana Group explores this paradox. As women-entrepreneurs circumvent challenges and obstacles, they also ameliorate the cultural context for future women entrepreneurs. In this book, studies covering 40 countries document how culture affects women's entrepreneurship, and how women's entrepreneurship, in turn, shapes the cultural milieu. The work is organized into three main themes: (1) the socio-cultural context for women's entrepreneurship; (2) women's entrepreneurship as emancipation from traditional family roles; and (3) government policies and programs and self-determination in women's entrepreneurship. This illuminating and inspiring book offers valuable insights for students of women's entrepreneurship, practicing entrepreneurs, and public policy makers interested in promoting women's entrepreneurship in different cultural contexts around the world.

Building on the success of the first volume of Teaching Entrepreneurship, this second volume features new teaching exercises that are adaptable and can be used to teach online, face to face or in a hybrid environment. In addition, it expands on the five practices of entrepreneurship education: the practice of play, the practice of empathy, the practice of creation, the practice of experimentation, and the practice of reflection. This portfolio of practices leads to a holistic teaching approach designed to help students think and act more entrepreneurially under various degrees of uncertainty and across contexts. Here in Volume Two the editors and contributors demonstrate how the five practices are a framework for course development to help students make progress toward a more entrepreneurial way of thinking and develop the ability to find and create new opportunities with the courage to act on them. Educators trying to build entrepreneurship into their curriculum, from within and outside the business school, will find Teaching Entrepreneurship, Volume Two invaluable in developing experiential learning experiences.

From the creator of Valuetainment, the #1 YouTube channel for entrepreneurs, and "one of the most exciting thinkers" (Ray Dalio, author of Principles) in business today, comes a practical and effective guide for thinking more clearly and achieving your most audacious professional goals. Both successful entrepreneurs and chess grandmasters have the vision to look at the pieces in front of them and anticipate their next five moves. In this book, Patrick Bet-David "helps entrepreneurs understand exactly what they need to do next" (Brian Tracy, author of Eat That Frog!) by translating this skill into a valuable methodology. Whether you feel like you've hit a wall, lost your fire, or are looking for innovative strategies to take your business to the next level, Your Next Five Moves has the answers. You will gain: CLARITY on what you want and who you want to be. STRATEGY to help you reason in the war room and the board room. GROWTH TACTICS for good times and bad. SKILLS for building the right team based on strong values. INSIGHT on power plays and the art of applying leverage. Combining these principles and revelations drawn from Patrick's own rise to successful CEO, Your Next Five Moves is a must-read for any serious executive, strategist, or entrepreneur.

This insightful book explores the importance and influence of contextual heterogeneity in the field of entrepreneurship research, illuminating the circumstances, conditions or environments that may enable or constrain entrepreneurship. Expert contributors present the results of empirical studies in a wide variety of contexts, describing their depth and meaning both for entrepreneurship research and practice. Chapters illustrate a range of topics and research methods, including business model innovation in start-up companies, the challenges and opportunities for women entrepreneurs in STEM, and the use of technology signalling in explaining the performance of immigrant entrepreneurship in market economies. Presenting new scientific evidence in the field, together with research-informed policy and practical implications, the book demonstrates that a multitude of research approaches must be used to reflect the multi-dimensional nature of context in entrepreneurship. Warning against simplistic interpretations and superficial conclusions of research, this book will prove to be an invaluable resource for scholars and students of entrepreneurship. Its use of empirical studies will also be beneficial for practitioners in this field.

Focusing on academic entrepreneurship in the university context, the authors explore how researchers, teachers, students, academic managers and administrators make sense of entrepreneurship and of the paradoxes and contradictions involved. The book investigates how these diverse entrepreneurial actors and their stakeholders interpret and analyse entrepreneurial activities within the university ecosystem. New Movements in Academic Entrepreneurship covers research commercialisation, academic start-up companies and entrepreneurship education, as well as university-society relationships more widely. With contributions from Europe, North America and Asia, this book helps to broaden our understanding of academic entrepreneurship using original theoretical insights and rich empirical data. Essential reading for students and researchers of entrepreneurial universities and ecosystems, this book provides fresh theoretical frameworks and an inclusive understanding of academic entrepreneurship.

Providing cutting-edge material from a range of perspectives on entrepreneurial internationalization, this insightful book develops contemporary business concepts and business models to engage with a rapidly changing and diversifying world economy. Chapters build a conceptual and theoretical illustration of the field, providing key frameworks for the analysis of entrepreneurial internationalization, including insights into strategy and organization, as well as fundraising strategies for early internationalizing startups. Top international scholars in the field apply these frameworks to specific real-world business environments, such as born globals, born digital enterprises and multinational corporations in emerging markets. The book concludes with analysis of international entrepreneurship across both traditional and digital contexts, highlighting the emerging implications for international entrepreneurship research of digitization and the Covid-19 pandemic. Bringing together a multitude of critical evaluations, this book is crucial reading for scholars and researchers of SME internationalization and born globals, as well as higher level students of international entrepreneurship. It will also benefit practitioners and policymakers hoping to engage with new digital developments in the world economy.

This Handbook of Quantitative Research Methods in Entrepreneurship provides an overarching perspective on the methods and approaches critical to quantitative analysis of research on entrepreneurship. Representing the research efforts of 31 internationally scholars in entrepreneurship, this Handbook offers guidance for quantitative analysts at a time of increasing availability of economic, financial and business data. Contributions focus on a range of important empirical issues, including business survival, job creation, internationalisation, bank financing and specific types of entrepreneurial activity such as social enterprise and family business. The combined chapters synthesise and experiment with useful methods to navigate and unpack crucial entrepreneurial data. Informative and accessible, this Handbook is crucial reading for undergraduate and postgraduate students looking for a broad overview of the field. It will also be useful to established academics and researchers who require state of the art research, and policymakers and practitioners, who may use this book as an indispensable guide for reflecting on public interventions in the entrepreneurial arena. Contributors include: F. Buscha, J.-L. Capelleras, M. Cowling, M. Dejardin, P. Ferreira, M. Freel, D.S. Hain, L. Han, C. Hand, R. Jurowetzki, F.W. Kellermanns, Y. Lai, M. Medaugh, B. Mi, L. Pennacchio, A. Rialp, J. Rialp, C. Robinson, S. Roper, A. Rostamkalaei, A. Sapio, G. Saridakis, J. Siepel, L. Stanley, L. Tian, P. Urwin, W. Yue, T.M. Zellweger

This insightful and comprehensive Research Handbook explores the concept of start-up incubation ecosystems and investigates the various factors that interact to provide a nurturing environment suitable for the creation and successful development of start-ups. Chapters employ a range of approaches for the study of incubation ecosystems, including literature reviews, theoretical studies, and empirical research featuring both quantitative and qualitative methods. An international team of authors analyze data from a diverse range of countries to cover topics including: multi-level approaches to incubation ecosystems; start-up support mechanisms such as incubators, accelerators and co-working spaces; and the role of organizations involved in incubation ecosystems such as universities, government agencies and multinational companies. The Handbook thus illustrates the critical part played by the early development of start-ups within entrepreneurial ecosystems. Scholars and doctoral students working in entrepreneurship and innovation will find this Handbook invaluable to their understanding of start-up incubation ecosystems and in illuminating future research agendas. It will also prove useful to practitioners and policymakers working with start-ups and organizations that support them. Contributors include: B.W. Amo, C. Bellavitis, P. Benneworth, P.M. Bican, A. Billstroem, J.J. Bragelien, M. Breivik-Meyer, A. Brem, E. Carlsson, T.H. Clausen, C.M. DaSilva, M. Good, J. Grande, M. Gulbrandsen, J.O. Hansen, R.R. Hermann, E.J. Isaksen, A. Jensen, A.R. Johnson, E.J.B. Jorgensen, K. Kassel, M. Knockaert, L. Kolvereid, M. Landoni, K. Lesniak, A. Mariussen, K.E. Masyn, A. McKelvie, K. Messeghem, S. Mitchell, D. Modic, N. Nguyen, G. Nonet, N. Nordling, A. Novotny, A. O'Connor, I.B. Pettersen, R. Pugh, E. Rasmussen, T. Ratinho, S. Saarenketo, S.R. Sardeshmukh, M. Sargent, R.M. Smith, R. Sorheim, O. Straub, C. Theodoraki, E. Thomas, L. Torkkeli, E. van der Lingen, H. Velt, K.H. Voldsund, J. Wiklund, T. Yoshioka-Kobayashi

Scaling the Social Enterprise is an ideal text for courses that focus on social entrepreneurship and social innovation, at either the graduate or undergraduate level. Common themes across high growth social startups discussed in the book include: building and modifying a management team for growth creating and maintaining a dynamic stakeholder network choosing corporate form and funders moving from idea to pilot, to roll-out, and pivots along the way the importance of media magic in building a brand developing and refining one's value chain the pivotal role of technology in scaling. Featuring high profile, high growth social startups including Fair Trade USA, Revolution Foods, Sanergy, Kiva, d.light, Back to the Roots, and Grameen America, the chapter on funding social startups also profiles social funders such as Bridges Fund Management and Better Ventures, amongst others.

This book addresses the different kinds of businesses launched by entrepreneurs and explains why their differences are so critical for our understanding of entrepreneurship. While entrepreneurs create a wide variety of businesses, overwhelming emphasis has been placed on explosive growth firms such as Facebook, Google, Amazon, Uber and Airbnb. Although important, these businesses represent less than one percent of start-ups. The book distinguishes four types of new ventures: survival, lifestyle, managed growth and aggressive growth. Underlying characteristics of each type are investigated, together with the resources, skills and capabilities necessary for their success. Issues that arise based on this typology are explored, including reasons why ventures of one type rarely change to become another, and how entrepreneurs determine which they should pursue. In addition, the authors introduce the 'portfolio' concept, where the need to develop a balanced mix of venture types is emphasized. The principal audiences for What Do Entrepreneurs Create? include entrepreneurship educators, scholarly researchers, public policy developers, economic development professionals, and community organizations striving to foster entrepreneurial activity.

Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. This insightful Research Agenda explores social finance and impact investing, surveying the latest research in this area. It considers a range of actors from across the social finance ecosystem, from investors and social banks, to the entrepreneurs who propose sustainable solutions and seek finance. Chapters discuss a variety of key topics, including impact investing practices by philanthropic and renewable energy sectors, the financing of social enterprises, social ventures and the effect of banking on the Sustainable Development Goals. The Research Agenda also examines market-figures to provide a holistic overview of the social finance and impact investing markets. Considering the perspectives of both investors and investees, this Research Agenda will be a useful guide for scholars and researchers in the areas of social finance, social entrepreneurship, impact investing and sustainability. Its evaluation of the challenges and successes of multiple social finance sectors will also be beneficial for practitioners in these fields.

Offering a comprehensive review of contemporary research on inclusive innovation, chapters address the systemic, structural issues that present the 'grand challenges' of our time. With 27 contributions from 57 expert scholars, this Handbook highlights both emerging practices and scalable solutions. Acting as a call to action, the chapters place social impact at the heart of theory and practice, providing fresh insight into global issues and practical solutions. Organized into five distinct sections to reflect current theoretical approaches and frameworks, contributions cover social innovation as practice; community and place; systems, institution and infrastructure; individual, organizations and organizing, and networks and social change. This Handbook emphasises the fundamental shift needed in management scholarship to address global problems and achieve social impact through sustainable development goals. This will be an invaluable resource for those championing social inclusion in both research and practice, including innovation researchers and management scholars more broadly.

This insightful book introduces a range of innovative strategies for collecting contemporary textual documentary evidence. Featuring insightful vignettes, it comprises a critical guide to the various challenges of collecting documents to realize each of those strategies. Bill Lee explains how the epistemological and ontological assumptions of the researcher may influence their choice of a research strategy for surveys, comparative case studies, critical narratives and constitutive discourses when collecting documents. The book offers examples of published studies in the different branches of management and considers the strengths and weaknesses of grounding research studies in the collection of documentary evidence. Providing step-by-step guidance for the operationalization of a chosen research strategy for collecting documents, it also builds a crucial list of different repositories of documents that might be employed in research. This cutting-edge book presents useful guidance and illuminating insights for business and management students of all levels hoping to improve their use of documents in dissertations and research projects. It will also be useful for researchers utilizing documentary evidence for the first time.

Everyone wants their research to be read and to be relevant. This exciting new guide presents a broad range of ideas for enhancing research impact and relevance. Bringing together researchers from all stages of academic life, it offers a far-reaching discussion of strategies to optimise relevancy in the modern research environment. This book is crucial reading for advanced masters students, doctoral students and researchers in the social sciences wishing to grow the relevance of their research beyond academia. Senior researchers and educators offering doctoral courses will also benefit from its insight into the development of a generation of young researchers in the contemporary academic environment. Contributors include: T. Alfahaid, A. Aljarodi, C. Alvarez, S. Aparicio, E. Breit, A. Buhrandt, D. de Castro Leal, K. Ettl, S. Feldermann, I. Haase, J. Janisch, P. Koehn, T. Lopez, A. Loescher, A. Muller, M. Paschke, P.J. Ruf, J. Schnittker, C. Soost, D. Urbano, C. Weigel, F. Welter

This insightful book introduces a range of innovative strategies for collecting contemporary textual documentary evidence. Featuring insightful vignettes, it comprises a critical guide to the various challenges of collecting documents to realize each of those strategies. Bill Lee explains how the epistemological and ontological assumptions of the researcher may influence their choice of a research strategy for surveys, comparative case studies, critical narratives and constitutive discourses when collecting documents. The book offers examples of published studies in the different branches of management and considers the strengths and weaknesses of grounding research studies in the collection of documentary evidence. Providing step-by-step guidance for the operationalization of a chosen research strategy for collecting documents, it also builds a crucial list of different repositories of documents that might be employed in research. This cutting-edge book presents useful guidance and illuminating insights for business and management students of all levels hoping to improve their use of documents in dissertations and research projects. It will also be useful for researchers utilizing documentary evidence for the first time.

This pioneering work explores both the theory and practice of business and technology incubation and acceleration over the past six decades as an approach to new venture creation and development. With a global scope, the Handbook examines incubation concepts, models, and mechanisms, providing a research-based analytical foundation from which to understand the emerging role of modern incubators, accelerators, science parks, and related support tools in building modern entrepreneurship ecosystems for promoting targeted economic development. Featuring contributions from internationally renowned scholars and practitioners, the Handbook covers four major themes: understanding incubation and acceleration; incubation mechanisms and entrepreneurship ecosystem development; national and regional incubation policy studies; and incubation practice and assessment. Chapters investigate the expanding importance of newer models and novel modes of new venture support such as smart launching through focused training, mentoring, and financing. This Handbook will help to equip policy makers, facility and program managers, investors, and entrepreneurs with the knowledge to handle support for future business and technology ventures more confidently and effectively. It also provides a deeper understanding of the incubation approach for researchers and scholars of entrepreneurship, innovation, and economic development.

The Geography of Entrepreneurial Psychology summarizes existing research and relevant insights from psychology, economics, management, sociology and geography to provide an overview to a new and innovative interdisciplinary field, answering the critical question 'what is a vibrant startup culture?' Mapping recent empirical advances and analysing regional differences in macro-psychological factors associated with entrepreneurship, the book discusses the role of historical trajectories of regional differences, considering their significance to contemporary entrepreneurial and geographical psychology. Chapters turn to established psychological theories, such as McClelland's Human Motivation Theory and the Big Five personality traits, to measure entrepreneurship culture and its persistence between regions and cities, delivering key implications for practice, education and policy in entrepreneurship. Setting a crucial agenda for future research, this cutting-edge book is vital reading for students and researchers of entrepreneurship cultures, particularly those focusing on regional differences. Psychologists and geographers will also benefit from this book's multidisciplinary insights into spatial aspects of entrepreneurial psychology.

Can you learn to be an entrepreneur in a week? The book focuses on short entrepreneurship education initiatives and includes eleven courses from European research-based universities. The book provides insights on best practice and lessons learned from experience for potential and current organizers of such initiatives. Entrepreneurship initiatives are a common response to top-down decisions to include entrepreneurship in all disciplines and study programs. There is often also a regional or societal goal for these activities. Different types of programme are analysed, from those aiming to instil an entrepreneurial mindset, those preparing the individual for an entrepreneurial career to those based on collaborations between universities. The authors make comparisons of the audiences, goals, organization and pedagogical approaches in each case to answer whether entrepreneurship can be taught in one week. By reading this book university managers, course designers and those delivering entrepreneurship initiatives will be able to make a more informed decision regarding if and how they should be organized. Contributors include: L. Aaboen, V.L. Ausrod, O. Belousova, A. Blesa, C. Cantu, S. Costa, S. Delanoe-Gueguen, A. Groen, J. Guldager, J. Heinonen, U. Hytti, P.P. Iglesias-Sanchez, A. Jacobsson, A. La Rocca, H. Landstroem, E.M. Laviolette, C.J. Maldonado, L. Martinez, G.-B. Neergard, A. Ouendag, M. Ripolles, C.A.F. Rosenstand, E. Simmons, R. Sorheim, P. Stenholm, C. Tollestrup

This book describes the sustainable development journey of 15 business families committed to using their enterprises as a force of societal good. In turn, each family reaps benefits of high economic returns, while contributing to society and environment. The youngest family firm is in its 20s, while there are others over 100 years of age. Size, industry, locations vary. But all these business families share a deep shared commitment towards sustainable development, control over strategic decision-making in their firms and trans-generational continuity intentions. Family values embed their enterprises with a strong sense of purpose to achieve their chosen sustainable development goals. Professionalized systems and processes foster the development of capabilities, and partnerships with a variety of stakeholders ensure the simultaneous achievement of social, environmental and profitability goals. Educators, students, policy makers and business families interested in sustainable development will find new understanding of family business through Pioneering Family Firms' Sustainable Development Strategies.