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Books > Business & Economics > Business & management > Ownership & organization of enterprises > Entrepreneurship

The E-Myth Revisited (Paperback, 3rd Revised edition): Michael E. Gerber The E-Myth Revisited (Paperback, 3rd Revised edition)
Michael E. Gerber 2
R395 R308 Discovery Miles 3 080 Save R87 (22%) Shipped within 4 - 8 working days

In this first new and totally revised edition of the 150,000-copy underground bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. Next, he walks you through the steps in the life of a business--from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed--and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in. your business. After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.

Work Like a Woman - A Manifesto For Change (Paperback): Mary Portas Work Like a Woman - A Manifesto For Change (Paperback)
Mary Portas 1
R195 R154 Discovery Miles 1 540 Save R41 (21%) Shipped within 4 - 8 working days

'The fab Mary Portas calls us to arms.' Jeannette Winterson Are you ready to be your best self at work? Packed with advice, tips and decades of business experience from Mary Portas, this is a book for every one of us: whatever level you are, wherever you work. It's about calling time on alpha culture and helping every one of us to be happier, more productive and collaborative. It's time to #WorkLikeAWoman.

Making Ideas Happen - Overcoming The Obstacles Between Vision And Reality (Paperback): Scott Belsky Making Ideas Happen - Overcoming The Obstacles Between Vision And Reality (Paperback)
Scott Belsky
R229 R155 Discovery Miles 1 550 Save R74 (32%) Shipped within 7 - 12 working days

Thomas Edison famously said that genius is 1 per cent inspiration, 99 per cent perspiration. Every day new solutions, revolutionary cures, and artistic breakthroughs are conceived and squandered by smart people. Along with the gift of creativity come the obstacles to making ideas happen: lack of organisation, lack of accountability and a lack of community support.

Scott Belsky has interviewed hundreds of the most productive creative people and teams in the world, revealing one common trait: a carefully trained capacity for executing ideas. Implementing your ideas is a skill that can be taught, and Belshy distills the core principles in this book. While many of us obsess about discovering great new ideas, Belsky shows why it is better to develop the capacity to make ideas happen - using old-fashioned passion and perspiration.

Making Ideas Happen reveals the practical yet counterintuitive techniques of 'serial creatives' - those few who make their visions a reality.

Small Business Entrepreneur - Guide To Running A Business (Paperback): Rory Burke Small Business Entrepreneur - Guide To Running A Business (Paperback)
Rory Burke
R383 R351 Discovery Miles 3 510 Save R32 (8%) Shipped within 7 - 11 working days

"The Small Business Entrepreneur" is a comprehensive guide, outlining the essential management skills to run a small business on a day-to-day basis. This book discusses the tools and techniques the small business entrepreneur uses to: buy and register a business; write a business plan; sell a product or service; and produce the monthly accounts.

Entrepreneurial Finance - The Art and Science of Growing Ventures (Paperback): Luisa Alemany, Job J. Andreoli Entrepreneurial Finance - The Art and Science of Growing Ventures (Paperback)
Luisa Alemany, Job J. Andreoli
R1,194 R1,025 Discovery Miles 10 250 Save R169 (14%) Shipped within 7 - 12 working days

Academics and practitioners from a range of institutions across Europe provide a cutting-edge, practical, and comprehensive review on the financing of entrepreneurial ventures. From sourcing and obtaining funds, to financial tools for growing and managing the financial challenges and opportunities of the startup, Entrepreneurial Finance: The Art and Science of Growing Ventures is an engaging text that will equip entrepreneurs, students and early-stage investors to make sound financial decisions at every stage of a business' life. Largely reflecting European businesses and with a European perspective, the text is grounded in sound theoretical foundations. Case studies and success stories as well as perspectives from the media and from experts provide real-world applications, while a wealth of activities give students abundant opportunities to apply what they have learned. A must-have text for both graduate and undergraduate students in entrepreneurship, finance and management programs, as well as aspiring entrepreneurs in any field.

Blitzscaling - The Lightning-Fast Path to Building Massively Valuable Companies (Paperback): Reid Hoffman, Chris Yeh Blitzscaling - The Lightning-Fast Path to Building Massively Valuable Companies (Paperback)
Reid Hoffman, Chris Yeh 1
R383 R238 Discovery Miles 2 380 Save R145 (38%) Shipped within 7 - 12 working days

Foreword by Bill Gates

From the authors of New York Times bestsellers, The Alliance and The Start-up of You, comes a smart and accessible must-have guide for budding entrepreneurs everywhere.

Silicon Valley is renowned for its striking number of businesses which have grown from garage start-ups into global giants; Apple, Cisco, Google, HP and Intel to name a few. But what is the secret to their outstanding success? Hoffman and Yeh explain that it’s simple: they’ve learnt how to blitzscale.

Featuring case studies from numerous prominent tech businesses such as AirBnB and WeChat, this book offers a specific set of practices for catalysing and managing dizzying growth in bourgeoning start-ups. Prioritising speed over efficiency in an environment of uncertainty, Blitzscaling illustrates how businesses can accelerate to the stage in a company’s life cycle where the most value is generated. Using the framework provided by Hoffman and Yeh, readers will learn how to design business models which simultaneously support growth at a furious pace and capture the market, as well as how to navigate the necessary shifts in strategy needed at each level of scale.

Burn The Business Plan - What Great Entrepreneurs Really Do (Paperback): Carl J. Schramm Burn The Business Plan - What Great Entrepreneurs Really Do (Paperback)
Carl J. Schramm 1
R268 R170 Discovery Miles 1 700 Save R98 (37%) Shipped within 7 - 12 working days

How would you like to get business startup advice straight from the man who co-founded Global Entrepreneurship Week and StartUp America? Well now you can. Carl Schramm, the man described by The Economist as 'The Evangelist of Entrepreneurship', has written a myth-busting guide packed with tools and techniques to help you get your big idea off the ground. Carl believes that entrepreneurship has been completely misrepresented by the media, business books, university programmes and MBA courses. He believes that the perception of what it takes to start a business no longer matches the reality - which is bad news for everyone because it stops great ideas coming to life. Burn the Business Plan punctures the myth of the cool, tech-savvy 20-something entrepreneur with nothing to lose and venture capital to burn, showing that most people who start businesses are juggling careers and mortgages just like you. Burn the Business Plan is written to encourage you to get started. It demystifies the entrepreneurial process portrayed on television shows like Dragon's Den. It doesn't rely on largely irrelevant stories of overvalued tech startups, nor does it build on the largely mistaken narrative of a linear path from cold start to great success that is the essence of business planning, as taught in universities. This is the guide to starting and running a business that will actually work for the rest of us. Burn the Business Plan is for regular people who just want practical, real-world advice on how to start and run a successful business. It shows you how to avoid the common mistakes and what you need to do to put your enterprise on track for success.

Patient Capital - The Challenges and Promises of Long-Term Investing (Hardcover): Victoria Ivashina, Josh Lerner Patient Capital - The Challenges and Promises of Long-Term Investing (Hardcover)
Victoria Ivashina, Josh Lerner
R638 R453 Discovery Miles 4 530 Save R185 (29%) Shipped within 7 - 12 working days

How to overcome barriers to the long-term investments that are essential for solving the world (TM)s biggest problems There has never been a greater need for long-term investments to tackle the world (TM)s most difficult problems, such as climate change and decaying infrastructure. And it is increasingly unlikely that the public sector will be willing or able to fill this gap. If these critical needs are to be met, the major pools of long-term, patient capital "including pensions, sovereign wealth funds, university endowments, and wealthy individuals and families "will have to play a large role. In this accessible and authoritative account of long-term capital investment, two leading experts on the subject, Harvard Business School professors Victoria Ivashina and Josh Lerner, highlight the significant hurdles facing long-term investors and propose concrete ways to overcome these difficulties. Presenting the best evidence in an engaging way by using memorable stories and examples, Patient Capital describes how large investors increasingly want and need long-run investments that have the potential to deliver greater returns than those in the public markets. Yet success in such investments has been the exception. Performance has suffered from both the limitations of investors and the internal structure of their fund managers, often resulting in the wrong incentives and a lack of long-term planning. Yet the challenges facing long-term investors can be surmounted and the rewards are potentially large, both for investors and society as a whole. Patient Capital shows how to make long-term investment work better for everyone.

Do Business Better - Traits, Habits, and Actions To Help You Succeed (Hardcover): Damian Mason Do Business Better - Traits, Habits, and Actions To Help You Succeed (Hardcover)
Damian Mason
R442 R316 Discovery Miles 3 160 Save R126 (29%) Shipped within 7 - 12 working days

Build your best life by forging your own path to business success After speaking to companies such as Merck, Land O'Lakes, and Cargill, and to over 2000 audiences across the world, Damian Mason, successful businessman, agriculturalist, podcaster, and writer, wants to help you achieve your entrepreneurial goals and live a better life. While other business books claim to tell you how to reach success, they fall short because they don't address the fact that success is different for each of us. Do Business Better helps you define success on your terms, then shows you how to achieve it. You'll learn the Four Unwavering Traits of Entrepreneurial Success and how to discover the differences between routines and habits, then implement your changes through meaningful actions that create permanent improvement. Along the way, you'll learn from real-world examples and relatable stories, and discover a wealth of applicable advice on starting, managing, and growing your own enterprise. Discover your best life, then build a path to achieve it Learn how other entrepreneurs have adapted their lives to achieve their goals Find out what's really standing between you and your dreams Rid yourself of ineffective thinking patterns and develop habits that actually help you Do Business Better is the go-to guide for business people, entrepreneurs, and the self-employed looking to jumpstart their journey and build their dreams into reality. If your goal is prosperity, longevity, and a life and business on your terms, this book is for you.

Global Innovation Management (Paperback, 2nd ed. 2017): J. Christopher Westland Global Innovation Management (Paperback, 2nd ed. 2017)
J. Christopher Westland
R1,347 R1,064 Discovery Miles 10 640 Save R283 (21%) Shipped within 7 - 12 working days

This is an exciting new edition of a core textbook that explores innovation management from a global perspective. Innovation management is increasingly significant, both as an academic discipline and as an integral part of the way businesses seek to change and grow. However the key factors behind successful innovation and the process by which innovation is turned into profit in the global arena remain largely undefined. The new edition provides a unique answer to these questions and offers a step-by-step guide to innovation strategy development, taking into account the global context in which businesses today operate. Written by a highly experienced instructor, this is an ideal companion for undergraduate students of innovation as well as postgraduate and MBA students taking modules with an innovation component.

The Idea in You - How to Find It, Build It, and Change Your Life (Paperback): Martin Amor, Alex Pellew The Idea in You - How to Find It, Build It, and Change Your Life (Paperback)
Martin Amor, Alex Pellew 1
R251 R170 Discovery Miles 1 700 Save R81 (32%) Shipped within 7 - 12 working days

Take your passion and make it happen with The Idea In You by Martin Amor and Alex Pellew Do you have an idea in you? A hobby, a project, a product ... something that could change your life? The Idea in You is a bulletproof system for finding the right idea and shaping it in to a success - on your own terms. With advice from the people behind the likes of Pizza Pilgrims, Parkrun and Decoded, The Idea in You will show you what to expect, how to think and what to do when launching your own venture. Making your idea happen is possible - and it will be one of the most inspiring and energizing experiences of your life. What are you waiting for? 'A wonderfully inspirational book that will help unleash your ideas on the world' Michael Acton Smith, creator of Moshi Monsters 'Every great business starts with an idea . . . this book will help you find yours' Richard Reed, co-founder Innocent Drinks 'It seems to me that many could-be creators simply lack support in their lives, someone genuine who listens to their ideas and pushes boundaries to make it all seem possible. Alex and Martin must recognize this, too, because their book is a generous offer of encouragement and spirit, a drum beat that stirred my creative confidence' Zach Klein, co-founder of Vimeo

What They Don't Teach You At Harvard Business School (Paperback, Main): Mark H. McCormack What They Don't Teach You At Harvard Business School (Paperback, Main)
Mark H. McCormack
R273 R178 Discovery Miles 1 780 Save R95 (35%) Shipped within 7 - 12 working days

Mark McCormack, dubbed 'the most powerful man in sport', founded IMG (International Management Group) on a handshake. It was the first and is the most successful sports management company in the world, becoming a multi-million dollar, worldwide corporation whose activities in the business and marketing spheres are so diverse as to defy classification. Here, Mark McCormack reveals the secret of his success to key business issues such as analysing yourself and others, sales, negotiation, time management, decision-making and communication. What They Don't Teach You at Harvard Business School fills the gaps between a business school education and the street knowledge that comes from the day-to-day experience of running a business and managing people. It shares the business skills, techniques and wisdom gleaned from twenty-five years of experience.

Running Lean - Iterate from Plan A to a Plan That Works (Hardcover, 2nd Revised edition): Ash Maurya Running Lean - Iterate from Plan A to a Plan That Works (Hardcover, 2nd Revised edition)
Ash Maurya
R733 R426 Discovery Miles 4 260 Save R307 (42%) Shipped within 7 - 12 working days

We live in an age of unparalleled opportunity for innovation. We're building more products than ever before, but most of them fail--not because we can't complete what we set out to build, but because we waste time, money, and effort building the wrong product.

What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That's the promise of "Running Lean."

In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving a "product/market fit" for your fledgling venture, based on his own experience in building a wide array of products from high-tech to no-tech. Throughout, he builds on the ideas and concepts of several innovative methodologies, including the Lean Startup, Customer Development, and bootstrapping.

"Running Lean" is an ideal tool for business managers, CEOs, small business owners, developers and programmers, and anyone who's interested in starting a business project.Find a problem worth solving, then define a solutionEngage your customers throughout the development cycleContinually test your product with smaller, faster iterationsBuild a feature, measure customer response, and verify/refute the ideaKnow when to "pivot" by changing your plan's courseMaximize your efforts for speed, learning, and focusLearn the ideal time to raise your "big round" of fundingGet on track with The Lean SeriesPresented by Eric Ries--bestselling author of "The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses"--The Lean Series gives you solid footing in a proven methodology that will help your business succeed.

Independent Luxury - The Four Innovation Strategies To Endure In The Consolidation Jungle (Hardcover, 1st ed. 2015): Jonas... Independent Luxury - The Four Innovation Strategies To Endure In The Consolidation Jungle (Hardcover, 1st ed. 2015)
Jonas Hoffmann, Laurent Lecamp
R903 R765 Discovery Miles 7 650 Save R138 (15%) Shipped within 7 - 12 working days

In recent years, luxury brands have deviated from the principles of craftsmanship, rarity, uniqueness and heritage. Conglomerates such as LVMH and Richemont have grown at an unprecedented pace and show no sign of slowing. This book explains the importance of innovation and argues why independent brands are vital to the survival of the industry.

The Lean Startup - How Constant Innovation Creates Radically Successful Businesses (Paperback): Eric Ries The Lean Startup - How Constant Innovation Creates Radically Successful Businesses (Paperback)
Eric Ries
R320 R252 Discovery Miles 2 520 Save R68 (21%) Shipped within 4 - 8 working days

THE INTERNATIONAL BESTSELLING SENSATION Most new businesses fail. But most of those failures are preventable. The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched. The Lean Startup is about learning what your customers really want. It's about testing your vision continuously, adapting and adjusting before it's too late. Now is the time to think Lean.

How to Have a Happy Hustle - The Complete Guide to Making Your Ideas Happen (Paperback): Bec Evans How to Have a Happy Hustle - The Complete Guide to Making Your Ideas Happen (Paperback)
Bec Evans 1
R305 R250 Discovery Miles 2 500 Save R55 (18%) Shipped within 7 - 12 working days

'It’s impossible to read this book without being inspired and energised ... Essential reading for any start-up or entrepreneur, at any stage of the journey.' - Alison Jones, Host of The Extraordinary Business Book Club podcast and author of This Book Means Business

How to Have a Happy Hustle shares the secrets of innovation experts and startup founders to help you make your ideas happen.

If you’re looking for fulfilment outside the day job, have an idea but don’t know where to start, or are held back by a lack of confidence, experience, time or money, Bec Evans will help you get off the starting blocks with this complete guide to making your ideas happen.

There’s no getting away from it – hustling is hard work – but with practical tools, inspiring stories, science-backed research and guidance every step of the way, you’ll find what makes you happy as you build your side hustle.

A Research Agenda for Entrepreneurship Education (Paperback): Alain Fayolle A Research Agenda for Entrepreneurship Education (Paperback)
Alain Fayolle
R677 Discovery Miles 6 770 Shipped within 7 - 12 working days

Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. Edited by Alain Fayolle, this Research Agenda tackles the need for additional and robust intellectual foundations in entrepreneurship education, both at theoretical and methodological levels. The authors show that it is essential to connect entrepreneurship education more firmly with societal demands. Identifying two key issues, the eminent authors first question what the current pedagogies and practices in entrepreneurship education are. Secondly, the authors question what is known about the relevancy, usefulness and efficiency of the current practices in entrepreneurship education. This book calls for a pragmatic and critical approach in the development of perspectives in entrepreneurship education. This book presents innovative ideas and provocative contributions to the debate with the intention of generating significant new concepts for future researchers, policy makers and practitioners in entrepreneurship.

Handbook of Research on Techno-Entrepreneurship, Third Edition - Ecosystems, Innovation and Development (Hardcover): Francois... Handbook of Research on Techno-Entrepreneurship, Third Edition - Ecosystems, Innovation and Development (Hardcover)
Francois Therin, Francesco P. Appio, Hyungseok Yoon
R3,384 Discovery Miles 33 840 Shipped within 7 - 12 working days

While knowledge-intensive environments encourage and foster new ideas for products, services, production methods and business models, they also entail high levels of risk derived from the fast and dynamically changing nature of technology. This Handbook explores the new theoretical frameworks that are needed to cope with the growing relevance of techno-entrepreneurship initiatives globally. Demonstrating that techno-entrepreneurship and its ecosystems create opportunities across national borders, this Handbook also shows how they proactively shape their business environment and engage in more complex collaborative networks. Chapters cover emerging areas in the field, such as frugal innovation, the drone industry and gender-specific entrepreneurship. Separated into sections dedicated to entrepreneurial ecosystems - with original research into incubators, accelerators and crowd funding - and techno-entrepreneurship across countries, the contributors examine specific issues that arise in context. With international scope, this Handbook will be an essential read for entrepreneurship and innovation scholars. Any researcher with an interest in entrepreneurial ecosystems will also benefit from the original research presented.

Secrets of Sand Hill Road - Venture Capital-and How to Get It (Paperback): Scott Kupor Secrets of Sand Hill Road - Venture Capital-and How to Get It (Paperback)
Scott Kupor; Foreword by Eric Ries 1
R454 R301 Discovery Miles 3 010 Save R153 (34%) Shipped within 7 - 12 working days

'Worth far more than its cover price ... I wish I'd had it available to me when I was first looking for startup funding' -- Eric Rees Every startup needs capital, and ambitious startups seek it on Sand Hill Road - Silicon Valley's dream street for entrepreneurs. That's where you'll find the biggest names in venture capital, including the famed VC firm Andreessen Horowitz, where lawyer-turned-entrepreneur-turned-VC Scott Kupor serves as managing partner. Whether you're trying to get a new company off the ground or scale an existing business to the next level, you need to understand how VCs think. Secrets of Sand Hill Road is the first book that shows you exactly how VCs decide where and how much to invest. It will help you get the best possible deal and make the most of your relationships with VCs. You'll learn, for instance: -- Why most VCs typically invest in only one startup in a given business category -- Why the talent you need most when raising venture capital is your storytelling ability -- How to handle a 'down round', when you have to raise funds at a lower valuation than in your previous round -- Why bridge financing (reopening your last round to existing investors) is generally a bad idea -- What to do when VCs get too entangled in the day-to-day operations of your business -- Why you need to build relationships with potential acquirers long before you decide to sell Filled with Kupor's firsthand experiences, insider advice, and practical takeaways, Secrets of Sand Hill Road is the guide you need to turn yourstartup into the next unicorn.

Entrepreneurship: Starting and Operating A Small Business, Global Edition (Paperback, 4th edition): Steve Mariotti, Caroline... Entrepreneurship: Starting and Operating A Small Business, Global Edition (Paperback, 4th edition)
Steve Mariotti, Caroline Glackin
R1,322 Discovery Miles 13 220 Shipped within 7 - 12 working days

For courses in Entrepreneurship, Small Business Management, and Starting a Business. A Comprehensive, Practical Approach to Starting a Business For fledgling entrepreneurs and business students, Entrepreneurship: Starting and Operating A Small Business untangles the complex economic, financial, and professional considerations surrounding business ownership and operations. In its Fourth Edition, Entrepreneurship takes a critical look at contemporary entrepreneurial successes, allowing students with a range of business interests to engage with and draw insight from the text. Balancing real-world case studies with thoughtful instruction, Entrepreneurship leads students to develop their business plans step by step, at the end of each chapter. This approach allows students to internalize different aspects of business ownership at a self-guided pace. The authors' combined business acumen and educational expertise make for a fluid transfer of business concepts between text, instructor, and student. Students will relish the opportunity to start drawing up a business plan right away, enhancing their experience both in and out of classroom.

The Wolves and the Mandolin - Celebrating Life's Privileges in a Harsh World (Hardcover): Brandon Vallorani The Wolves and the Mandolin - Celebrating Life's Privileges in a Harsh World (Hardcover)
Brandon Vallorani
R476 R377 Discovery Miles 3 770 Save R99 (21%) Shipped within 7 - 11 working days
Every Tool's a Hammer - Life Is What You Make It (Hardcover): Adam Savage Every Tool's a Hammer - Life Is What You Make It (Hardcover)
Adam Savage
R518 R408 Discovery Miles 4 080 Save R110 (21%) Shipped within 7 - 11 working days
Out Where the West Begins, Volume 2 - Creating and Civilizing the American West (Hardcover): Philip F Anschutz Out Where the West Begins, Volume 2 - Creating and Civilizing the American West (Hardcover)
Philip F Anschutz
R696 R547 Discovery Miles 5 470 Save R149 (21%) Shipped within 7 - 11 working days
Handbook of Research on Franchising (Paperback): Frank Hoy, Rozenn Perrigot, Andrew Terry Handbook of Research on Franchising (Paperback)
Frank Hoy, Rozenn Perrigot, Andrew Terry
R1,008 Discovery Miles 10 080 Shipped within 7 - 12 working days

Franchising is one of the major engines of business expansion and job creation globally. The Handbook of Research on Franchising contains original work by leading franchise scholars from around the world who offer new insights into entrepreneurial behavior, organizational forms, regulation, internationalization and other contemporary issues relating to this dynamic business strategy. The book will provide readers with a base of knowledge about the entrepreneurial opportunities and behaviors of franchisors and franchisees as well as explore the forms that franchise organizations may take, the regulation of franchise companies, how franchisors and franchisees relate to one another, the development of the franchise model, franchising in emerging markets, social franchising and more. It introduces theory and sets the agenda for future research and adds to education and practice. Practitioners will benefit from the high quality scientific research, and scholars will find exciting opportunities for contributing to the body of knowledge on a subject that has not received sufficient attention. The research contained in this book will also be of value to franchisors, franchisees, service providers and government regulators.

Urban Outlaw - Dirt Don't Slow You Down (Paperback): Magnus Walker Urban Outlaw - Dirt Don't Slow You Down (Paperback)
Magnus Walker 1
R215 R169 Discovery Miles 1 690 Save R46 (21%) Shipped within 4 - 8 working days

**THE INTERNATIONAL BESTSELLER** Magnus Walker is one of life's originals. Serial entrepreneur, fashion designer, TV presenter, motivational speaker and one of the world's most prolific Porsche collectors, the dreadlocked, tattooed hoarder of individual creativity is a very modern incarnation of success. Raised in the urban decay of Thatcher's Britain, Sheffield-born Magnus Walker left school with just two O levels and drifted for several years before buying a one-way ticket to America. Now, 30 years and three successful businesses later, by following his instincts, rejecting convention and pursuing his passions Magnus has succeeded against all the odds. Here, for the first time, is the full story of his journey from a Northern steel town to the bright lights of Hollywood, from a boy with little hope to an anti-establishment hero. Along the way we'll witness his potent combination of inspiration and graft, discover his motivations and his ambitions, and come to understand his philosophy and the keys to his success. Inspiring and exhilarating, URBAN OUTLAW is a compelling tale of succeeding through pure instinct and determination by a man who was brave enough to follow his own path.

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