This book addresses the different kinds of businesses launched by entrepreneurs and explains why their differences are so critical for our understanding of entrepreneurship. While entrepreneurs create a wide variety of businesses, overwhelming emphasis has been placed on explosive growth firms such as Facebook, Google, Amazon, Uber and Airbnb. Although important, these businesses represent less than one percent of start-ups. The book distinguishes four types of new ventures: survival, lifestyle, managed growth and aggressive growth. Underlying characteristics of each type are investigated, together with the resources, skills and capabilities necessary for their success. Issues that arise based on this typology are explored, including reasons why ventures of one type rarely change to become another, and how entrepreneurs determine which they should pursue. In addition, the authors introduce the 'portfolio' concept, where the need to develop a balanced mix of venture types is emphasized. The principal audiences for What Do Entrepreneurs Create? include entrepreneurship educators, scholarly researchers, public policy developers, economic development professionals, and community organizations striving to foster entrepreneurial activity.

Sustainable entrepreneurship and entrepreneurial ecosystems research is ever evolving and this timely book stimulates further exploration, offering a research agenda and alternative approaches. Presenting new scientific evidence together with policy and other practical implications, chapters demonstrate the vibrancy and diversity of approaches in the field. Chapters on sustainable entrepreneurship analyse the circular economy, entrepreneurial decision-making logics, the drivers of eco-process innovations and strategic sustainability decision-making. Entrepreneurial ecosystems are investigated through discussion of different ecosystem orientations as factors influencing entrepreneurial behaviour. This thought-provoking book concludes with consideration of the conditions predicting entrepreneurial activity or behaviour, including family background and the growth of social and commercial SMEs. This book's up-to-date analysis and practical insight will prove invaluable to scholars and researchers in entrepreneurship as well as other business and management academics, policy-makers and practitioners.

Building on the success of the first volume of Teaching Entrepreneurship, this second volume features new teaching exercises that are adaptable and can be used to teach online, face to face or in a hybrid environment. In addition, it expands on the five practices of entrepreneurship education: the practice of play, the practice of empathy, the practice of creation, the practice of experimentation, and the practice of reflection. This portfolio of practices leads to a holistic teaching approach designed to help students think and act more entrepreneurially under various degrees of uncertainty and across contexts. Here in Volume Two the editors and contributors demonstrate how the five practices are a framework for course development to help students make progress toward a more entrepreneurial way of thinking and develop the ability to find and create new opportunities with the courage to act on them. Educators trying to build entrepreneurship into their curriculum, from within and outside the business school, will find Teaching Entrepreneurship, Volume Two invaluable in developing experiential learning experiences.

One key for success of an entrepreneur is to obtain sales (revenue) and profits as quickly as possible upon launching the venture. Entrepreneurial Marketing focuses on the essential elements of success in order to achieve these needed sales and revenues and to grow the company. The authors build a comprehensive, state-of-the-art picture of entrepreneurial marketing issues, providing major theoretical and empirical evidence that offers a clear, concise view of entrepreneurial marketing. Through an international approach that combines both theoretical and empirical knowledge of entrepreneurship and marketing, this book informs and enhances the entrepreneurs' creativity, their ability to bring innovations to the market, and their willingness to face risk that changes the world. Key components addressed include: identifying and selecting the market; determining the consumer needs cost-effectively; executing the basic elements of the marketing mix (product, price, distribution, and promotion); and competing successfully in the domestic and global markets through implementing a sound marketing plan. Numerous illustrative examples throughout the book bring the content to life. The mix of theoretical content, examples, empirical analyses, and case studies make this book an excellent resource for students, professors, researchers, practitioners, and policymakers all over the world.

This insightful and innovative book proposes a new theory of socio-material weaving for studying and understanding family business. It dissolves the family business into activities, constituted of the sociality of human interactions and relations and interwoven with materials that extend in both a bodily-lived and spatial existential sense. Building on hermeneutic phenomenology, Mona Ericson explores a new approach to the field, which shifts focus away from entitized conceptions of family business contexts. Building on a 'being-in-the-world' understanding, the book emphasizes human entwinement with activities in amongst materials. Chapters draw insights from research on the social and the material, exploring the field through five unique stories that illustrate the intertwinement of family business activities and materials associated with buildings and land. Taking a critical stance towards systems-oriented family business research, Ericson weaves together the social and the material in association with narrative truth. An innovative and imaginative exploration of an established field of study, this book is crucial reading for scholars, researchers and graduate students of family business, opening up new ways of approaching the field in scholarly work. It will also benefit practitioners through practical insights into the challenges family business owners face when establishing and managing business activities.

This timely book comprises detailed personal narratives of entrepreneurs who have worked towards peace in the Israeli-Palestinian conflict. It begins by offering an innovative framework of analysis based on scientific knowledge about social entrepreneurs, defining 'peace entrepreneurship' and mapping its unique characteristics. It also explains the narrative methodology used, and provides a short history of the conflict in the region. The book focuses on 11 life stories of Israeli and Palestinian entrepreneurs who have strived for peace through social ventures. Chapters discuss the various forms of social activism that peace entrepreneurs have pursued, the challenges that they have faced and the motivations behind their ventures. The editors conclude by considering the similarities and differences across the stories, offering insights into what drives people to act as peace entrepreneurs and what sustains their activities in the face of ongoing conflict. Documenting rousing and inspirational life narratives, this book is crucial for scholars and researchers of social entrepreneurship who are searching for new avenues of inquiry into ventures in a conflict context. It will also provide motivational reading for other practitioners of peace entrepreneurship, as well as policymakers working with social entrepreneurs in conflict zones.

In this timely book, Evan Douglas examines the limitations of the current models of entrepreneurial motivation. He proposes an expanded general model of entrepreneurial intention, which integrates both commercial and social entrepreneurs, and explicitly examines the motivation to innovate. In this new, integrated model of entrepreneurial intention, he explores the asymmetric data relationships and interdependencies of these four motivations that operate to result in multiple equally-valid pathways to entrepreneurial action. To discover the alternative configurations that culminate in entrepreneurial intention, Douglas advocates fuzzy-set qualitative comparative analysis, which complements traditional correlational methods and exposes additional information about individual motivation that is suppressed in sample-level correlational analysis. Innovative and insightful, this book is an excellent primer for higher-degree and academic researchers interested in what drives entrepreneurial actions. Public sector researchers developing entrepreneurial infrastructure, incubators and support services will also benefit from Douglas's exciting new model.

Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. This far-reaching Research Agenda highlights the main features of entrepreneurial university research over the two decades since the concept was first introduced, and examines how technological, environmental and social changes will affect future research questions and themes. It revisits existing research that tends to adopt either an idealised or a sceptical view of the entrepreneurial university, arguing for further investigation and the development of bridges between these two strands. Offering insights into both mainstream and critical approaches, top international scholars discuss a wide range of studies from various analytical and methodological perspectives. Contributions envision the future development of the 'alternative entrepreneurial university', creating space for more localised and contextualised institutions that can be both responsive to the needs of their societies and proactive in shaping them. Academics and practitioners interested in the entrepreneurial university will find this forward-looking Research Agenda to be crucial reading. It will also be beneficial for PhD researchers in framing key directions and questions for future research.

With an increasing global demand for entrepreneurship education, and the need to prepare students for the challenges of an ever-changing world of work, Colin Jones tackles the difficult question: just where do these educators come from to meet this demand? How to Become an Entrepreneurship Educator is the first book to tackle how we create expert entrepreneurship educators at all levels of education. Using activity theory as a lens, the book unites the developmental trajectories of 20 eminent contemporary experts at different levels of enterprise and entrepreneurship education. Jones identifies these journeys in order to share the collective lessons learned. By highlighting a range of global insights, readers are enabled to reflect on their own strategies, creating order in the domain of enterprise and entrepreneurship education - an order that holds the power to propel the domain of enterprise and entrepreneurship education onwards to new heights. Such highly reflective accounts of how to teach entrepreneurship will be an invaluable guide to educators from numerous backgrounds to contemplate new strategies for teaching enterprise and entrepreneurship in the context of their own choosing.

This insightful and comprehensive Research Handbook explores the concept of start-up incubation ecosystems and investigates the various factors that interact to provide a nurturing environment suitable for the creation and successful development of start-ups. Chapters employ a range of approaches for the study of incubation ecosystems, including literature reviews, theoretical studies, and empirical research featuring both quantitative and qualitative methods. An international team of authors analyze data from a diverse range of countries to cover topics including: multi-level approaches to incubation ecosystems; start-up support mechanisms such as incubators, accelerators and co-working spaces; and the role of organizations involved in incubation ecosystems such as universities, government agencies and multinational companies. The Handbook thus illustrates the critical part played by the early development of start-ups within entrepreneurial ecosystems. Scholars and doctoral students working in entrepreneurship and innovation will find this Handbook invaluable to their understanding of start-up incubation ecosystems and in illuminating future research agendas. It will also prove useful to practitioners and policymakers working with start-ups and organizations that support them. Contributors include: B.W. Amo, C. Bellavitis, P. Benneworth, P.M. Bican, A. Billstroem, J.J. Bragelien, M. Breivik-Meyer, A. Brem, E. Carlsson, T.H. Clausen, C.M. DaSilva, M. Good, J. Grande, M. Gulbrandsen, J.O. Hansen, R.R. Hermann, E.J. Isaksen, A. Jensen, A.R. Johnson, E.J.B. Jorgensen, K. Kassel, M. Knockaert, L. Kolvereid, M. Landoni, K. Lesniak, A. Mariussen, K.E. Masyn, A. McKelvie, K. Messeghem, S. Mitchell, D. Modic, N. Nguyen, G. Nonet, N. Nordling, A. Novotny, A. O'Connor, I.B. Pettersen, R. Pugh, E. Rasmussen, T. Ratinho, S. Saarenketo, S.R. Sardeshmukh, M. Sargent, R.M. Smith, R. Sorheim, O. Straub, C. Theodoraki, E. Thomas, L. Torkkeli, E. van der Lingen, H. Velt, K.H. Voldsund, J. Wiklund, T. Yoshioka-Kobayashi

Personal Branding For Entrepreneurs provides quick-fire, practical advice and real-life examples and success stories to help entrepreneurs build and market their own personal brands.

In today’s fast-paced, interconnected world, you need to have a personal brand, apart from that of your company. If you haven’t already got one, you need to start cultivating it into something of your choosing before it becomes defined by those around you. Learn what your personal brand is, why it’s critical to your success as an entrepreneur and what you need to do to grow, maintain and nurture it.

Donna Rachelson, a specialist in branding and marketing, and the author of three books, distils and shares her insights from years of experience in helping entrepreneurs grow and scale their businesses through the building of their authentic personal brands. Jam-packed with easily digestible nuggets of information and easy-to-apply actions, and with contributions from seven other entrepreneurs from different industries and at different stages of their personal branding journeys, Personal Branding For Entrepreneurs is a must-have in any entrepreneur’s personal development toolkit.

This ground-breaking book specifically focuses on the leadership of innovation and entrepreneurship in healthcare by providing a detailed step-by-step framework for effective leadership in the challenging and dynamic healthcare environment. Taking a fresh approach, it utilizes resources within healthcare organizations and the creative abilities of their people to provide a long-term solution to address key global issues, including the aging population, rising costs and long waiting lists, together with the challenges of staff recruitment and retention. Claudine Kearney offers in-depth insights into what is required to achieve success in the development of innovation. Chapters also demonstrate how to lead innovation, entrepreneurship and design thinking in healthcare as well as how to achieve results with a future oriented mindset. Visionary in its approach, the book examines both internal and external healthcare environment, addressing the key elements such as organizational strategy, culture and structure to overcome challenges. It also provides a thought-provoking analysis on the significant global challenges experienced within healthcare following the Covid-19 pandemic. Highlighting key learning points, this book will be an excellent resource for postgraduate students and scholars with a specific focus on medical and scientific innovations as well as those responsible for management within healthcare.

What is it about the top tech product companies such as Amazon, Apple, Google, Netflix and Tesla that enables their record of consistent innovation? Most people think it's because these companies are somehow able to find and attract a level of talent that makes this innovation possible. But the real advantage these companies have is not so much who they hire, but rather how they enable their people to work together to solve hard problems and create extraordinary products. As legendary Silicon Valley coach--and coach to the founders of several of today's leading tech companies--Bill Campbell said, "Leadership is about recognizing that there's a greatness in everyone, and your job is to create an environment where that greatness can emerge." The goal of EMPOWERED is to provide you, as a leader of product management, product design, or engineering, with everything you'll need to create just such an environment. As partners at The Silicon Valley Product Group, Marty Cagan and Chris Jones have long worked to reveal the best practices of the most consistently innovative companies in the world. A natural companion to the bestseller INSPIRED, EMPOWERED tackles head-on the reason why most companies fail to truly leverage the potential of their people to innovate: product leadership. The book covers: what it means to be an empowered product team, and how this is different from the "feature teams" used by most companies to build technology products recruiting and coaching the members of product teams, first to competence, and then to reach their potential creating an inspiring product vision along with an insights-driven product strategy translating that strategy into action by empowering teams with specific objectives--problems to solve--rather than features to build redefining the relationship of the product teams to the rest of the company detailing the changes necessary to effectively and successfully transform your organization to truly empowered product teams EMPOWERED puts decades of lessons learned from the best leaders of the top technology companies in your hand as a guide. It shows you how to become the leader your team and company needs to not only survive but thrive.

Most entrepreneurship and small business textbooks contain few, if any, cases that an instructor can use with students and illustrate important theories or topics from the course. This book contains cutting-edge case studies that illustrate key problems confronting contemporary entrepreneurs. Set in familiar business environments, this original set of cases provides useful insights into the experiences of real-world entrepreneurs for classroom environments. Key features include: Innovative and exciting cases that present common business scenarios, offering practical perspectives for up-and-coming entrepreneurs A theory-based online Instructor's Manual, featuring topic summaries, learning objectives, teaching suggestions and key questions to aid classroom discussion Exceptional coverage of critical entrepreneurship issues, including opportunity recognition, funding a new business, sustaining ventures, social entrepreneurship and challenges faced by collegiate entrepreneurs. An ideal companion for instructors and students, this book is essential reading for MBA courses in entrepreneurship, non-profit management and social entrepreneurship, as well as undergraduate and postgraduate courses in business and management that specialize in entrepreneurship

Women's entrepreneurship is an effective way to combat poverty, hunger and disease, to stimulate sustainable business practices, and to promote gender equality. Yet, deeply engrained cultural norms often prescribe gender-specific roles and behaviors that severely constrain the opportunities for women's entrepreneurial activities. This excellent new volume of work from the Diana Group explores this paradox. As women-entrepreneurs circumvent challenges and obstacles, they also ameliorate the cultural context for future women entrepreneurs. In this book, studies covering 40 countries document how culture affects women's entrepreneurship, and how women's entrepreneurship, in turn, shapes the cultural milieu. The work is organized into three main themes: (1) the socio-cultural context for women's entrepreneurship; (2) women's entrepreneurship as emancipation from traditional family roles; and (3) government policies and programs and self-determination in women's entrepreneurship. This illuminating and inspiring book offers valuable insights for students of women's entrepreneurship, practicing entrepreneurs, and public policy makers interested in promoting women's entrepreneurship in different cultural contexts around the world.

Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by the world's leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas. This important Advanced Introduction considers the multiple ways in which law and entrepreneurship intertwine. Shubha Ghosh expertly explores key areas defining the field, including lawyering, innovation policy, intellectual property and economics and finance, to enhance both legal and pedagogical concepts. Key features include: a survey of critical scholarly articles in the field of law and entrepreneurship analysis of challenges to legal professions in the new technological environment traces the roots of law and entrepreneurship to scholarly study of intellectual property. This Advanced Introduction will be a useful resource for scholars and instructors in law and business schools who teach courses on innovation and entrepreneurship. Students at both undergraduate and postgraduate levels will also appreciate the insights provided into the basic concepts, methods and future research directions.

Throughout my life I have achieved many remarkable things. In Screw It, Let's Do It, I will share with you my ideas and the secrets of my success, but not simply because I hope they'll help you achieve your individual goals. Today we are increasingly aware of the effects of our actions on the environment, and I strongly believe that we each have a responsibility, as individuals and organisations, to do no harm. I will draw on Gaia Capitalism to explain why we need to take stock of how we may be damaging the environment, and why it is up to big companies like Virgin to lead the way in a more holistic approach to business. In Screw It, Let's Do It I'll be looking forwards to the future. A lot has changed since I founded Virgin in 1968, and I'll explain how I intend to take my business and my ideas to the next level and the new and exciting areas - such as launching Virgin Fuels - into which Virgin is currently moving. But I have also brought together all the important lessons, good advice and inspirational adages that have helped me along the road to success. Ironically, I have never been one to do things by the book, but I have been inspired and influenced by many remarkable people. I hope that you too might find a little inspiration between these pages.

This insightful book explores the importance and influence of contextual heterogeneity in the field of entrepreneurship research, illuminating the circumstances, conditions or environments that may enable or constrain entrepreneurship. Expert contributors present the results of empirical studies in a wide variety of contexts, describing their depth and meaning both for entrepreneurship research and practice. Chapters illustrate a range of topics and research methods, including business model innovation in start-up companies, the challenges and opportunities for women entrepreneurs in STEM, and the use of technology signalling in explaining the performance of immigrant entrepreneurship in market economies. Presenting new scientific evidence in the field, together with research-informed policy and practical implications, the book demonstrates that a multitude of research approaches must be used to reflect the multi-dimensional nature of context in entrepreneurship. Warning against simplistic interpretations and superficial conclusions of research, this book will prove to be an invaluable resource for scholars and students of entrepreneurship. Its use of empirical studies will also be beneficial for practitioners in this field.

Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. This book makes the case for a change in the research agenda on entrepreneurship policy. An exemplary group of authors addresses the agenda for entrepreneurship policy researchers, policy makers and practitioners in the field. A key theme is the importance of context, which is particularly marked where policy transfer is attempted. Themes covered include monitoring and evaluation, policies to promote internationalisation and critical approaches to analysing public policy in the field. The book also presents national cases where relevant policy experience is judged as worthy of wider dissemination. These chapters focus on entrepreneurship policy issues in China, Japan, Russia, South Africa, Sub Saharan Africa and Poland. This book will be required reading for researchers and policy makers alike. A key message to researchers is the need to increase their understanding of the policy process as well as their engagement with policy makers. At the same time policy makers need to increase the use of systematically gathered evidence into the policy making process. Contributors include: N. Arshed, V. Barinova, H. Do, I. Drummond, X. Li, T. Mazwai, I. Mitsui, B. Ndemo, B. Piasecki, J. Potter, A. Rogut, D. Smallbone, D. Storey, M. Xheneti, J. Xu, S. Zemtsov