One of the most challenging tasks in the research design process is choosing the most appropriate data collection and analysis technique. This Handbook provides a detailed introduction to five qualitative data collection and analysis techniques pertinent to exploring entrepreneurial phenomena. Techniques for collecting and analyzing data are rarely addressed in detail in published articles. In addition, the constant development of new tools and refinement of existing ones has meant that researchers often face a confusing range from which to choose. The experienced and expert group of contributors to this book provide detailed, practical accounts of how to conduct research employing focus groups, critical incident technique, repertory grids, metaphors, the constant comparative method and grounded theory. This Handbook will become the starting point for any research project. Scholars new to entrepreneurship and doctoral students as well as established academics keen to extend their research scope will find this book an invaluable and timely resource. Contributors: A.R. Anderson, C. Bjursell, A. Bollingtoft, E. Chell, E. Diaz de Leon, C. Dima, S. Drakopoulou Dodd, P. Guild, A. Hagedorn, R.T. Harrison, F.M. Hill, S.L. Jack, R.G. Klapper, A. de Koning, C.M. Leitch, E. McKeever, S. Moult, H. Neergaard, R. Newby, R. Smith, S.M. Smith, G. Soutar, J. Watson

One key for success of an entrepreneur is to obtain sales (revenue) and profits as quickly as possible upon launching the venture. Entrepreneurial Marketing focuses on the essential elements of success in order to achieve these needed sales and revenues and to grow the company. The authors build a comprehensive, state-of-the-art picture of entrepreneurial marketing issues, providing major theoretical and empirical evidence that offers a clear, concise view of entrepreneurial marketing. Through an international approach that combines both theoretical and empirical knowledge of entrepreneurship and marketing, this book informs and enhances the entrepreneurs' creativity, their ability to bring innovations to the market, and their willingness to face risk that changes the world. Key components addressed include: identifying and selecting the market; determining the consumer needs cost-effectively; executing the basic elements of the marketing mix (product, price, distribution, and promotion); and competing successfully in the domestic and global markets through implementing a sound marketing plan. Numerous illustrative examples throughout the book bring the content to life. The mix of theoretical content, examples, empirical analyses, and case studies make this book an excellent resource for students, professors, researchers, practitioners, and policymakers all over the world.

Entrepreneurship and innovation are the drivers of value creation in the twenty-first century. In the geography of the global economy there are 'hot spots' where new technologies germinate at an astounding rate and pools of capital, expertise, and talent foster the development of new industries, and new ways of doing business. These clusters of innovation have key attributes distinct from traditional industrial clusters that allow them to extend beyond geographic boundaries and serve as models for economic expansion in both developed and developing countries. How do these clusters emerge? What is the role of individual institutions such as governments, universities, major corporations, investors, and the individual entrepreneur? Are there systemic underpinnings, an invisible hand, that encourage these communities? The book begins with a presentation of the Clusters of Innovation Framework that identifies the salient components, behaviors, and linkages that characterize an innovation cluster, followed by an analysis of the archetypal cluster, Silicon Valley. Subsequent chapters probe how these characteristics apply in a diverse selection of economic communities in Germany, Belgium, Spain, the United Kingdom, Israel, Japan, Taiwan, China, Colombia, Mexico, and Brazil. Concluding chapters investigate the role of transregional organizations as cross-border disseminators of best practices in entrepreneurship and innovation. Students and professors of economics, business, public policy, management, entrepreneurship, and innovation will find this book a useful resource. Corporate executives, university administrators, government officials, policy makers, and entrepreneurs will also find it an insightful guide. Contributors: O. Berry, D. Chapman, J.-M. Chen, S.H. De Cleyn, I. Del Palacio, W. De Waele, J. Engel, F. Feferman, F. Forster, S. Kagami, M. Pareja-Eastaway, J.M. Pique, Q. Lang, C. Scheel, H. Schoenenberger, M. Subodh, V. Trigo, D. Wasserteil, P. Weilerstein, C.-T. Wen

Learn how to get your business oversubscribed in a crowded marketplace to make your business stand out and get people lining up to do business with you Are you constantly chasing customers? Why does it seem like some businesses have their customers begging to purchase their goods or services? Think about it for a moment. When a new iPhone is released, why do customers camp overnight to be the first through the door? In cities with thousands of great restaurants, why do some restaurants require reservations months in advance? Why is it that some consultants, accountants, lawyers and healthcare professionals can charge exponentially more than others? In the modern marketplace, consumer options are virtually endless, intense competition is rife and so much is given away for free online. Often businesses are left scrambling to attract enough customers to make a small profit. Yet the opposite is true for a small number of businesses that do things differently--customers chase them. They have buyers who gladly queue up, pay more, and eagerly wait for the chance to hand over their money for the next thing. How do these businesses do it? More importantly, how can you become one of them? Oversubscribed is the guide to transforming your business into one which customers fight over! Author Daniel Priestley, a successful entrepreneur who has built and sold businesses around the world, shares proven, real-world methods that will not only grab customers' attention, but will also have them lining up to buy from you. This invaluable guide will teach you how to drive demand for your products or services far beyond supply and will dramatically increase the success of your business. Now in its second edition, this updated version offers new insights and motivating examples that are right for the 2020s. This book will show you: The principles and philosophies Oversubscribed businesses live by that are often the opposite of what most businesses do Specific steps for getting into the mind of your customer so they only want to buy from your business How to structure campaigns and product launches that systematically get your business Oversubscribed How to implement a process of signalling to market, and collect signals back from market to build up desire and demand for your products and services The new edition of Oversubscribed: How to get people lining up to do business with you is a must-read for entrepreneurs, marketers, business leaders and owners, team managers, and business students.

Entrepreneurial ecosystems enhance economic activities and growth in emerging economies. Such ecosystems sustain entrepreneurial ventures that provide a great push to the economic engine of an economy towards growth trajectory. The COVID-19 pandemic placed huge pressure on the survival capacity of entrepreneurial ventures and tested their resilience. Considering the special case of emerging economies, institutions play a substantial role in explaining the preferences of the business. Understanding the role of institutions and resilience capability of entrepreneurial ventures in emerging economies can provide suitable insights and contributions towards entrepreneurial ventures. Institutions, Resilience, and Dynamic Capabilities of Entrepreneurial Ecosystems in Emerging Economies presents innovative research that helps entrepreneurs to understand emerging economies in a better way and to gain meaningful insights. It describes entrepreneurship as a way to achieve the Sustainable Development Goals and overcome institutional barriers and voids. Covering topics such as government initiatives, sustainable entrepreneurship, and economic growth, this premier reference source is an essential resource for entrepreneurs, business leaders, managers, economists, government officials, policymakers, libraries, students and faculty of higher education, researchers, and academicians.

In a global and increasingly competitive world, companies must be aware of important drivers. Entrepreneurship and innovation are important contributions to the development of economies and creation of employment, gaining relevance in the business context due to a more complex market and needs for higher differentiation. The Handbook of Research on Entrepreneurship, Innovation, and Internationalization provides key data to business managers on dealing with entrepreneurship, as well as for creating networks and complementarities for leveraging the firm's activity in order to help plan and control innovation and internationalization processes to avoid risk and increase the firm's value. The content within this publication includes topics such as family business, economics, and business education. It is designed for entrepreneurs, managers, researchers, academicians, and students.