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Books > Business & Economics > Business & management > Ownership & organization of enterprises > Entrepreneurship

If You're in a Dogfight, Become a Cat! - Strategies for Long-Term Growth (Hardcover): Leonard Sherman If You're in a Dogfight, Become a Cat! - Strategies for Long-Term Growth (Hardcover)
Leonard Sherman
R777 R535 Discovery Miles 5 350 Save R242 (31%) Ships in 10 - 15 working days

Businesses often find themselves trapped in a competitive dogfight, scratching and clawing for market share with products consumers view as largely undifferentiated. Conventional wisdom suggests that dogfights are to be expected as marketplaces mature, giving rise to the notion that there are "bad" industries where it is unlikely that any company can succeed. But there are notable exceptions in which enlightened executives have changed the rules to grasp the holy grail of business: long-term profitable growth. Rather than joining the dogfights raging within their industry, companies such as Apple, FedEx, and Starbucks have chosen to become metaphorical cats, continuously renewing their distinctive strategies to compete on their own terms. In If You're in a Dogfight, Become a Cat, Leonard Sherman draws on four decades of experience in management consulting, venture capital, and teaching business strategy at Columbia Business School to share practical advice on two of the most vexing issues facing business executives: why is it so hard to achieve long-term profitable growth, and what can companies do to break away from the pack? Sherman takes the reader on a provocative journey through the building blocks of business strategy by challenging conventional wisdom on a number of questions that will redefine management best practices: * What should be the overarching purpose of your business?* Do you really know what your strategy is?* Is there such a thing as a bad industry?* Where do great ideas come from and how do I find them?* What makes products meaningfully different?* What makes and breaks great brands?* How and when should I disrupt my own company?* What are the imperatives to achieving long-term profitable growth? Filled with dozens of illustrative examples of inspiring successes and dispiriting falls from grace, this book provides deep insights on how to become the cat in a dogfight, whether you are a CEO, mid-level manager, aspiring business school student, or curious observer interested in achieving sustained profitable growth.

Social Capital and Enterprise in the Modern State (Hardcover, 1st ed. 2018): Eidin Ni She, Lorelle J. Burton, Patrick Alan... Social Capital and Enterprise in the Modern State (Hardcover, 1st ed. 2018)
Eidin Ni She, Lorelle J. Burton, Patrick Alan Danaher
R2,446 Discovery Miles 24 460 Ships in 10 - 15 working days

Given the global crises confronting the world today, it is important to interrogate the notion of "the modern state" and to evaluate its effectiveness in providing security and services for its populations, including the most disadvantaged and vulnerable. This book investigates the modern state's capacity to serve its constituents by examining the organisations that facilitate two key elements of contemporary living: social capital and social enterprise. These elements are explored in a series of rich case studies located in Australia, Ireland and Bangladesh, with broader implications for policy and practice in the rest of the world. The case studies highlight the growing importance of social enterprise and social entrepreneurship in fostering social capital and in contributing to the idea of "the enabling state". This book will appeal to researchers, policy-makers and community leaders working in business, education, employment pathways, homelessness, housing, local government, mental health, public administration and refugee resettlement.

Cross-Border Entrepreneurship and Economic Development in Europe's Border Regions (Hardcover): David Smallbone, Friederike... Cross-Border Entrepreneurship and Economic Development in Europe's Border Regions (Hardcover)
David Smallbone, Friederike Welter, Mirela Xheneti
R2,749 Discovery Miles 27 490 Ships in 10 - 15 working days

This topical study focuses on entrepreneurship and economic development in Europe's border regions. It highlights the effects of EU enlargement in these regions - both within the EU and in neighbouring countries - paying particular attention to cross-border entrepreneurial activity. Cross-border cooperation involving entrepreneurs is attracting increasing attention in Europe as EU enlargement has increased the length of its borders with the former Soviet republics. The expert contributors highlight that border regions tend to be economically disadvantaged as a result of their peripherality, which means that cross-border cooperation for business purposes represents a potential development tool. This groundbreaking book contains an empirical evidence base drawn from regions in EU member states and the Newly Independent States, as well as providing a conceptual base for informed policy development. This insightful book will prove invaluable for academics and students of entrepreneurship, economics, development and European studies.

Authority Marketing - Your Blueprint to Build Thought Leadership That Grows Business, Attracts Opportunity, and Makes... Authority Marketing - Your Blueprint to Build Thought Leadership That Grows Business, Attracts Opportunity, and Makes Competition Irrelevant (Hardcover)
Adam Witty, Rusty Shelton
R412 R337 Discovery Miles 3 370 Save R75 (18%) Ships in 7 - 11 working days
The Economics of Entrepreneurship (Paperback, 2nd Revised edition): Simon C. Parker The Economics of Entrepreneurship (Paperback, 2nd Revised edition)
Simon C. Parker
R1,059 Discovery Miles 10 590 Ships in 10 - 15 working days

This second edition of The Economics of Entrepreneurship is an essential resource for scholars following the current state of this fast-moving field, covering a broad range of topics in unparalleled depth. Designed to be used both as a textbook for specialist degree courses on the economics of entrepreneurship, and as a reference text for academic research in the field, the book draws on theoretical insights and recent empirical findings to show how economics can contribute to our understanding of entrepreneurship. New topics, such as crowdfunding, entrepreneurship education and microenterprise field experiments, appear for the first time, while existing treatments of topics like regional entrepreneurship, innovation and public policy are considerably deepened. Parker also discusses new empirical methods, including quasi-experimental methods and field experiments. Every section - indeed every page - of the new edition has been updated, resulting in a rigorous scientific account of entrepreneurship today.

Day After Tomorrow: How to Survive in Times of Radical Innovation (Paperback): Peter Hinssen Day After Tomorrow: How to Survive in Times of Radical Innovation (Paperback)
Peter Hinssen
R781 R609 Discovery Miles 6 090 Save R172 (22%) Ships in 10 - 15 working days

"Peter Hinssen's radical long-term view on organizing and innovation is as fascinating as it is insightful. This is a great read about the future of business, aimed at those who want to witness the potential of this age of disruption." Adam Pisoni, CEO at Abl Schools, Co-founder of Responsive.org and Co-founder of Yammer. "Peter Hinssen has done it again! The Day After Tomorrow is a provocative and inspiring book that will challenge you, educate you and open your eyes to possibilities that you never thought existed. A must-read for any organisation that wants to prepare for disruptive changes." Costas Markides, Professor of Strategy and Entrepreneurship at London Business School. "Many futurists entice us with fanciful notions. Peter Hinssen, however, manages the impossible, combining a stunning clear vision of the future with a compelling but concrete framework to act on now." Eddie Obeng, Professor at Pentacle The Virtual Business School. For today's organisations, our constantly changing world has brought great consequences. In this book, Peter Hinssen tells the story of the pioneers who managed to adapt to those changes, and who moved beyond today and even tomorrow in their approach to innovation. In doing so, they were able to change the course of entire industries. Peter's book focuses on the business models of these pioneers, on the organisational culture, the talent, the mindset and the technology we should tap into in order to maximise our chances for survival in the 'Day After Tomorrow'. It will shift your perspective on your future, on the future of your company and even that of your grandchildren.

Money-Smart Solopreneur - A Personal Finance System for Freelancers, Entrepreneurs, and Side-Hustlers (Paperback): Laura D Adams Money-Smart Solopreneur - A Personal Finance System for Freelancers, Entrepreneurs, and Side-Hustlers (Paperback)
Laura D Adams
R444 R360 Discovery Miles 3 600 Save R84 (19%) Ships in 7 - 11 working days
Roll Into a Perfectly Made Bed - All You Need to Know about the Art of Bedmaking (Hardcover): Rebecca Litwin Roll Into a Perfectly Made Bed - All You Need to Know about the Art of Bedmaking (Hardcover)
Rebecca Litwin
R447 R363 Discovery Miles 3 630 Save R84 (19%) Ships in 7 - 11 working days
Handbook on the Economics of Reciprocity and Social Enterprise (Paperback): Luigino Bruni, Stefano Zamagni Handbook on the Economics of Reciprocity and Social Enterprise (Paperback)
Luigino Bruni, Stefano Zamagni
R1,079 Discovery Miles 10 790 Ships in 10 - 15 working days

The recent era of economic turbulence has generated a growing enthusiasm for an increase in new and original economic insights based around the concepts of reciprocity and social enterprise. This stimulating and thought-provoking Handbook not only encourages and supports this growth, but also emphasises and expands upon new topics and issues within the economics discourse. Original contributions from key international experts acknowledge and illustrate that markets and firms can be civilizing forces when and if they are understood as expressions of cooperation and civil virtues. They provide an illuminating discourse on a wide range of topics including reciprocity, gifts and the civil economy, which are especially relevant in times of crisis for financial capitalism. The Handbook questions the current phase of the market economy that arises from a state of anthropological pessimism. Such anthropological cynicism is one of the foundations of the contemporary economic system that is challenged by the contributors. This highly original and interdisciplinary Handbook will provide a fascinating read for academics, researchers and students across a wide range of fields including economics, public sector economics, public policy and social policy.

Small Business Management and Entrepreneurship (Paperback, 7th edition): David Stokes, Nicholas Wilson Small Business Management and Entrepreneurship (Paperback, 7th edition)
David Stokes, Nicholas Wilson
R894 R765 Discovery Miles 7 650 Save R129 (14%) Ships in 15 - 25 working days

This new edition of the text continues to extend its coverage of small business management and entrepreneurship, drawing on contemporary theory and practice in equal measure. Whilst the structure and format of the chapters remains broadly the same as the previous edition, the book includes many new examples and current references drawn from a wide variety of industrial, social and cultural contexts, bringing our knowledge of small business management and entrepreneurship up to date.

A Research Agenda for Entrepreneurship and Context (Hardcover): Friederike Welter, William B. Gartner A Research Agenda for Entrepreneurship and Context (Hardcover)
Friederike Welter, William B. Gartner
R2,312 Discovery Miles 23 120 Ships in 10 - 15 working days

Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. There is growing recognition that entrepreneurship can be better understood within its context(s). This carefully designed book invites readers to take a journey: from reflecting critically on where the discussion on context and entrepreneurship stands today towards identifying future research questions and themes that deserve the attention of entrepreneurship scholars. This collection draws attention to the research challenges the entrepreneurship field faces by reviewing the many facets of contexts and by reflecting on methods and theoretical approaches that are required in order to contextualize entrepreneurship research. Written by renowned international scholars, the book's leading-edge contributions provide a thorough exploration of how to contextualize entrepreneurship research. Taking a multidisciplinary approach, comprehensive coverage of the entrepreneurship/contexts debate is included, in addition to reading lists and a chapter dedicated to advancing future research avenues. Students and academics interested in context and entrepreneurship will benefit from this far-reaching and forward-thinking book.

A Research Agenda for Social Entrepreneurship (Hardcover): Anne de Bruin, Simon Teasdale A Research Agenda for Social Entrepreneurship (Hardcover)
Anne de Bruin, Simon Teasdale
R2,473 Discovery Miles 24 730 Ships in 10 - 15 working days

Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. In the last two decades social entrepreneurship has grown in energy and impact as entrepreneurial spirit has increasingly turned to finding solutions for social, cultural and environmental issues. As social entrepreneurship has grown in popularity, so too has its academic study. A Research Agenda for Social Entrepreneurship brings together contributions from developing paths in the field to signpost the directions ahead for the study of social entrepreneurship. Moving beyond mainstream approaches to entrepreneurship, this innovative and insightful book offers a unique view into the contemporary state of social entrepreneurship research. Impressive and diverse, this book explores not only established research, but also draws out implications for social entrepreneurship from legal scholarship, gender studies and indigenous research, as well as investigating regional contexts. Moreover, the contributors take inspiration from emerging societal trends, such as the circular economy and the turn of entrepreneurship to ecology and the environment. Featuring diverse insights from different disciplinary and geographical perspectives, this book is invaluable to students of social entrepreneurship at all levels who are in need of a broad and cutting-edge overview of the topics. Researchers seeking original research topics and questions will benefit from this book's insight into the future of the subject. The accessible style will also serve social entrepreneurs themselves, offering a fascinating exploration of the many pathways for social entrepreneurship.

SMEs in a Globalised World - Survival and Growth Strategies on Europe's Geographical Periphery (Hardcover): Helena... SMEs in a Globalised World - Survival and Growth Strategies on Europe's Geographical Periphery (Hardcover)
Helena Lenihan, Bernadette Andreosso-O'Callaghan, Mark Hart
R2,612 Discovery Miles 26 120 Ships in 10 - 15 working days

This insightful book shows how small and medium enterprises (SMEs) from some of the traditionally less dynamic peripheral economies of the 'old' EU - namely Ireland, Italy, Portugal and Spain - have responded to the twin challenges of globalisation and industrial restructuring. Through a series of unique case studies the contributing authors discuss how these economies, and in particular the SME sector, can be transformed. The book begins by examining the key drivers of the globally competitive SME sector in the EU, before moving on to explore the relationship between multinational enterprises (MNEs), SMEs and industrial development. The authors investigate important policy implications and provide lessons for SME development and growth. With empirical and theoretical contributions on SMEs in both the manufacturing and the services sectors, this essential book will be invaluable for researchers and policymakers in small business economics and management. Postgraduate students of entrepreneurship, business economics, industrial economics and European studies will appreciate this unique set of insights.

The Freelance Manifesto - A Field Guide for the Modern Motion Designer (Paperback): Joey Korenman The Freelance Manifesto - A Field Guide for the Modern Motion Designer (Paperback)
Joey Korenman
R337 Discovery Miles 3 370 Ships in 7 - 11 working days
What It Takes - Lessons in the Pursuit of Excellence (Hardcover): Stephen A. Schwarzman What It Takes - Lessons in the Pursuit of Excellence (Hardcover)
Stephen A. Schwarzman
R624 R499 Discovery Miles 4 990 Save R125 (20%) Ships in 7 - 11 working days
Enhancing Entrepreneurial Excellence - Tools for Making the Possible Real (Hardcover): Robert A. Baron Enhancing Entrepreneurial Excellence - Tools for Making the Possible Real (Hardcover)
Robert A. Baron
R2,233 Discovery Miles 22 330 Ships in 10 - 15 working days

The field of entrepreneurship has long pondered the following question: Why, despite their high levels of motivation, effort and commitment, do so many entrepreneurs fail? This innovative volume tackles the complex question of entrepreneurial success, identifying the essential tools necessary for converting ideas into reality and offering concrete means for acquiring and strengthening those tools. Though entrepreneurial success or failure can be partly attributed to external considerations such as market fluctuations and competitor activity, Robert A. Baron argues that the individual entrepreneur is often crucial in determining whether an idea succeeds or fails. Using current, concrete data, the author demonstrates the critical importance of the entrepreneur's skills, knowledge and other personal resources to the outcome of his or her entrepreneurial undertakings. Written in a clear and vibrant style, this groundbreaking book offers both a detailed breakdown of the personal attributes that foster entrepreneurial success as well as helpful suggestions for achieving and enhancing those same attributes in one's own search for entrepreneurial excellence Professors and students of entrepreneurship, as well as their peers in other innovation-based fields such as engineering and the sciences, will find this book an invaluable resource for both the study and practice of successful entrepreneurship.

Academic Entrepreneurship and Community Engagement - Scholarship in Action and the Syracuse Miracle (Hardcover): Bruce Kingma Academic Entrepreneurship and Community Engagement - Scholarship in Action and the Syracuse Miracle (Hardcover)
Bruce Kingma
R2,176 Discovery Miles 21 760 Ships in 10 - 15 working days

This poignant study presents a collection of research on entrepreneurship and community engagement. The context of this book is Syracuse University's award winning model of Scholarship in Action with its emphasis on sustainable campus-community entrepreneurial partnerships and its resultant 'Syracuse Miracle', the transformation that has occurred in the Central New York community thanks to the university's partnership with the community to drive social, environmental, and economic development. Broken into three engaging sections, this book introduces appraisals of technology entrepreneurship and community engagement; community engagement and entrepreneurship; and entrepreneurship, engagement, and new models of education. The first section includes chapters that focus on successful corporate university partnerships, programs to champion student technology companies, and new models for supporting technology transfer. Section two concentrates on topics including transforming a community law clinic to aid community entrepreneurs, supporting successful entrepreneurs in distressed communities, and engineering a community newspaper in partnership with local residents. The final section includes analyses of services for entrepreneurs with disabilities and an innovative program that connects university students to provide assistance, factors that contribute to innovation and entrepreneurship among adults, and a new entrepreneurial program that provides teacher education. Academic Entrepreneurship and Community Engagement is well suited for both students and scholars, as well as for all those invested in pursuing innovative, progressive avenues of community engagement.

The Rules of Management (Paperback, 4th Edition): Richard Templar The Rules of Management (Paperback, 4th Edition)
Richard Templar 1
R200 R169 Discovery Miles 1 690 Save R31 (16%) Ships in 5 - 10 working days

NOW WITH 10 NEW RULES

A definitive code for managerial success

Some people find management so easy. They appear to be natural leaders, painlessly negotiating the system, the politics, the people, and the targets.

Is there something they know that the rest of us don’t? Is it something we can all learn? The answer is a resounding yes. They know the Rules of management.

These Rules are the guiding principles that show you how to inspire your team in a way that gets results. They will help you say the right thing, do the right thing, and know instinctively how to handle every situation.

In this new edition of the international bestseller, Richard Templar has added 10 new Rules to help you make management even easier and your success greater. And when you are headhunted or promoted (again), nobody will be surprised. Least of all you.

Others can be good. You’ll be better.

Marketing for Entrepreneurs and SMEs - A Global Perspective (Hardcover): Maja Konecnik Ruzzier, Mitja Ruzzier, Robert D Hisrich Marketing for Entrepreneurs and SMEs - A Global Perspective (Hardcover)
Maja Konecnik Ruzzier, Mitja Ruzzier, Robert D Hisrich
R2,351 Discovery Miles 23 510 Ships in 10 - 15 working days

In recent years, entrepreneurs and SMEs have been forced to adapt to a rapidly changing, increasingly globalized world, an evolution that has had a profound impact on marketing strategies. This timely volume identifies the many new opportunities available to entrepreneurs and SMEs in the global marketplace, and offers tactical and strategic marketing approaches to help them succeed in the modern business world. The book provides solutions to current marketing challenges and leads the reader through the marketing process, supported with real-life examples. Discussions of hyper competition and the opportunities arising from information-communication technology offer a deeper understanding of modern consumers and ways to create added value through products, services and other entities. The authors stress the importance of an SME's web presence and internationalization, as well as innovation and branding processes. Additional key topics include the development of services and experiences with customer co-creation, value-based pricing using new market channels and adapted communication tools (including social media), and how these approaches can lead to increased customer engagement and improved long-term relationships. This comprehensive book will be a useful resource for both scholars and practitioners with an interest in entrepreneurship, marketing, and business and management.

Everything Is Figureoutable (Paperback): Marie Forleo Everything Is Figureoutable (Paperback)
Marie Forleo 1
R340 R272 Discovery Miles 2 720 Save R68 (20%) Ships in 5 - 10 working days

From the host of the award-winning MarieTV and The Marie Forleo Podcast, an indispensable handbook for becoming the creative force of your own life.

While most self-help books offer quick fixes, Everything is Figureoutable will retrain your brain to think more creatively and positively in the face of setbacks. In the words of Cheryl Strayed, it's "a must-read for anyone who wants to face their fears, fulfill their dreams, and find a better way forward." If you're having trouble solving a problem or reaching a dream, the problem isn't you. It's that you haven't yet installed the one belief that changes everything. Marie's mom once told her, "Nothing in life is that complicated. You can do whatever you set your mind to if you roll up your sleeves. Everything is figureoutable."

Whether you want to leave a dead end job, break an addiction, learn to dance, heal a relationship, or grow a business, Everything is Figureoutable will show you how.

You'll learn:

  • The habit that makes it 42% more likely you'll achieve your goals.
  • How to overcome a lack of time and money.
  • How to deal with criticism and imposter syndrome.

It's more than just a fun phrase to say. It's a philosophy of relentless optimism. A mindset. A mantra. A conviction.

Most important, it's about to make you unstoppable.

The Emigrant Edge - How to Make It Big in America (Hardcover): Brian Buffini The Emigrant Edge - How to Make It Big in America (Hardcover)
Brian Buffini
R530 R486 Discovery Miles 4 860 Save R44 (8%) Ships in 7 - 11 working days
Handbook of Research on Techno-Entrepreneurship, Third Edition - Ecosystems, Innovation and Development (Hardcover, 3rd... Handbook of Research on Techno-Entrepreneurship, Third Edition - Ecosystems, Innovation and Development (Hardcover, 3rd edition)
Francois Therin, Francesco P. Appio, Hyungseok Yoon
R3,827 Discovery Miles 38 270 Ships in 10 - 15 working days

While knowledge-intensive environments encourage and foster new ideas for products, services, production methods and business models, they also entail high levels of risk derived from the fast and dynamically changing nature of technology. This Handbook explores the new theoretical frameworks that are needed to cope with the growing relevance of techno-entrepreneurship initiatives globally. Demonstrating that techno-entrepreneurship and its ecosystems create opportunities across national borders, this Handbook also shows how they proactively shape their business environment and engage in more complex collaborative networks. Chapters cover emerging areas in the field, such as frugal innovation, the drone industry and gender-specific entrepreneurship. Separated into sections dedicated to entrepreneurial ecosystems - with original research into incubators, accelerators and crowd funding - and techno-entrepreneurship across countries, the contributors examine specific issues that arise in context. With international scope, this Handbook will be an essential read for entrepreneurship and innovation scholars. Any researcher with an interest in entrepreneurial ecosystems will also benefit from the original research presented.

The Economics of Entrepreneurship (Hardcover, illustrated edition): Simon C. Parker The Economics of Entrepreneurship (Hardcover, illustrated edition)
Simon C. Parker
R5,849 Discovery Miles 58 490 Ships in 10 - 15 working days

This authoritative volume presents key previously published articles which have shaped the literature and which continue to influence research on the economics of entrepreneurship. The editor has selected theoretical, descriptive, policy-orientated and empirical contributions, which analyse the economic structure of entrepreneurship. The book will be an invaluable source of reference for researchers, facilitating easy access to the classic articles in the field.

Beyond the Border - Huguenot Goldsmiths in Northern Europe and North America (Hardcover): Tessa Murdoch Beyond the Border - Huguenot Goldsmiths in Northern Europe and North America (Hardcover)
Tessa Murdoch
R1,054 R845 Discovery Miles 8 450 Save R209 (20%) Ships in 10 - 15 working days

"Beyond the Border" sets the lives and work of Huguenot goldsmiths in the context of the different societies in which they lived and worked. Distinguished international scholars explore the contributions of individual goldsmiths drawing on new research. Michele Bimbenet Privat examines the lives and work of Huguenot goldsmiths in France during times of tolerance of the Protestant religion in the 16th and 17th centuries. She explains how protestant craftsmen dominated regional centres but found establishing a presence in the metropolis more challenging. The influence of the Louis XIV style was greater on the leading Dutch goldsmiths in the late 17th and 18th centuries. In contrast to London, first generation Huguenot goldsmiths played only a minor role in their adopted cities of The Hague and Amsterdam. Those who settled in Berlin and Kassel, often from Metz in Northern France, made a greater impact through the purity of style in which they continued to work in the 18th century. Those who settled in the English speaking world benefited from ambitious patronage from noble and professional clients. Goldsmiths who settled in the American colonies had more in common stylistically with those who worked in Dublin and Cork. First generation Huguenot goldsmiths in London set the pace for the next generation which produced in Paul de Lamerie one of the most successful craft businesses of his generation. "Beyond the Border" explores the transatlantic links between the Huguenot goldsmiths who settled in Europe and America.

Reed Hastings - Building Netflix (Hardcover): Matt Burgess Reed Hastings - Building Netflix (Hardcover)
Matt Burgess 1
R310 R248 Discovery Miles 2 480 Save R62 (20%) Ships in 5 - 10 working days

Reed Hastings is one of the world's foremost business leaders. As co-founder, chairman and CEO of Netflix, he has built one of the largest media and entertainment companies on the planet, with an estimated personal net worth of $3.6 billion. A notable philanthropist, he has served on the boards of a number of non-profit organisations as well as Facebook and Microsoft. This concise but detailed biography provides an overview of Hastings' career trajectory. From his unique management style to the biggest mistakes he has made along the way, to the reasons behind his decision to take Netflix from a business that dealt with products (rental DVDs) to a technology company that focuses on streaming, Burgess sheds light on Hastings' success and looks to what the future may bring for him and his ventures. Aspirational and positive, this is the perfect book for those looking for a concise and accessible account of a true global business visionary.

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