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Books > Business & Economics > Business & management > Ownership & organization of enterprises > Entrepreneurship

A Practical Guide to Entrepreneurship - Be Your Own Boss (Paperback): Alison Price, David Price A Practical Guide to Entrepreneurship - Be Your Own Boss (Paperback)
Alison Price, David Price 1
R189 R150 Discovery Miles 1 500 Save R39 (21%) Shipped within 7 - 12 working days

Turn your passions into a thriving business. From finding a niche, to expanding a successful enterprise to new horizons, learn how to turn any business opportunity into a rewarding venture – while avoiding the pitfalls of pursuing a pipe dream.

Distilling the key points into down-to-earth, realistic advice, business experts Alison and David Price explain how to create the right brand to stand out from the crowd, achieve the best work-life balance and grow your business to success.

This Practical Guide offers expert insights, case studies and practical techniques to help you begin and prosper on your entrepreneurial journey.

Predictable Prospecting: How to Radically Increase Your B2B Sales Pipeline (Hardcover): Marylou Tyler, Jeremey Donovan Predictable Prospecting: How to Radically Increase Your B2B Sales Pipeline (Hardcover)
Marylou Tyler, Jeremey Donovan
R466 R338 Discovery Miles 3 380 Save R128 (27%) Shipped within 7 - 12 working days

The proven system for B2B sales growth from the coauthor of Predictable Revenue, the breakout bestseller hailed as "Silicon Valley's sales bible" (Inc.com) If your organization's success is driven by B2B sales, this powerhouse of a book shows you how to generate new opportunities, build sales consistently, and focus on high revenue accounts with higher probability. It's the most reliable and predictable prospecting system available, developed by the coauthor of the bestselling Predictable Revenue and the author of the international bestseller How to Deliver a TED Talk. Following a proven step-by-step framework, you can turn any B2B organization into a high-performance business development engine. You'll learn how to target and track ideal prospects, optimize contact acquisition, continually improve performance, and achieve revenue goals-quickly, efficiently, and predictably. As a bonus, you'll receive full online access to sample materials, worksheets, blueprints, and more. If you are a business professional tasked with new business development, revenue generation, diversifying marketing lead generation channels, selling into disruptive markets, and justifying marketing ROI, Predictable Prospecting will be an invaluable resource.

Unscaled - How A.I. and a New Generation of Upstarts are Creating the Economy of the Future (Paperback): Hemant Taneja Unscaled - How A.I. and a New Generation of Upstarts are Creating the Economy of the Future (Paperback)
Hemant Taneja 1
R387 R249 Discovery Miles 2 490 Save R138 (36%) Shipped within 7 - 12 working days

'A thought-provoking look at the technology that is changing the world of business and the benefits, pitfalls, and challenges for society as a whole.' - Kenneth I. Chenault, former chief executive officer, American Express Company Throughout the twentieth century, technology and economics drove a dominant logic: bigger was almost always better. It was smart to scale up - to take advantage of classic economies of scale. But in the unscaled economy, size and scale have become a liability. Today's most successful companies - Uber, Airbnb, Amazon, Salesforce - have defied the traditional 'economies of scale' approach by renting scale instead of spending vast amounts of money building it. And a new generation of upstarts is using artificial intelligence to automate tasks that once required expensive investment, enabling them to grow big without the bloat of giant organisations. In Unscaled, Hemant Taneja convincingly shows how the unscaled economy is remaking massive, deeply-rooted industries and opening up fantastic possibilities for entrepreneurs, imaginative companies and resourceful individuals. Beyond that, it can be the model for solving some of the world's greatest problems, including climate change and soaring healthcare costs, potentially reversing many of the ills brought on by mass industrialization. The unscale wave has only just started. To succeed in business today, companies, CEOs and leaders everywhere must unlearn what they have been taught - they must embrace an unscaled mindset.

City Shapers London - The Creative People Shaping the City (Hardcover): Senta Slingerland City Shapers London - The Creative People Shaping the City (Hardcover)
Senta Slingerland
R828 R632 Discovery Miles 6 320 Save R196 (24%) Shipped within 7 - 12 working days

"There's a strong belief, now more than ever, that creativity really has the potential to change the world, and that only innovative thinking can tackle some of the world's biggest challenges." - Senta Slingerland As one of the most diverse and admired cities in the world, London is a playground for creative people, entrepreneurs and innovators. This book portrays the people who are changing the way Londoners move around and go out; what they eat, drink and read; and how they are coiffed, dressed and entertained. Discover how Asif Khan is inspiring a new future for architecture in the city, how Josh Cole is getting the Jewish queer scene dancing, and how Honey Spencer is converting us to drinking natural wines. Read about how Petra Barran is making the streets of London taste better and how Fabien Riggall is reinventing the way we experience cinema. Get to know the people who are making London one of the most interesting cities in the world. City Shapers London is the must-have book for those who want to change the rules of the game or learn from the influencers who did it before them.

Starting and Running a Business All-in-One For Dummies (Paperback, 3rd UK Edition): Colin Barrow Starting and Running a Business All-in-One For Dummies (Paperback, 3rd UK Edition)
Colin Barrow 1
R556 R394 Discovery Miles 3 940 Save R162 (29%) Shipped within 7 - 12 working days

Written by a team of business and finance experts, Starting & Running a Business All-In-One For Dummies is a complete guide to every aspect of setting up and growing a successful business. Featuring straight-talking advice on everything from business planning and marketing, managing staff and dealing with legal issues, to bookkeeping and taking care of tax obligations, this book is your one-stop guide to turning your business plans into profit. This amazing all-in-one guide brings together specialists in finance, bookkeeping,planning, marketing and sales, staffing, taxation and more, all of them eager to share their hard-won expertise with you. * Discusses ways to identify new business opportunities and how to put together a business plan * Get the scoop on securing the financing you need to get started * Includes tips on finding, managing, and retaining excellent staff * Offers information on marketing and selling your products or services

Six Billion Shoppers - The Companies Winning the Global E-Commerce Boom (Paperback): Porter Erisman Six Billion Shoppers - The Companies Winning the Global E-Commerce Boom (Paperback)
Porter Erisman 1
R236 R153 Discovery Miles 1 530 Save R83 (35%) Shipped within 7 - 12 working days

Six Billion Shoppers takes readers on an exciting and colourful journey around the world to visit the next e-commerce mega markets and explore how a new e-commerce boom is opening opportunities for entrepreneurs and global brands alike.

From China to India to Nigeria, e-commerce is entering a golden era in countries that were long left out of the e-commerce gold rush experienced in the West. If the story of the first twenty years of e-commerce’s growth was set in developed markets, the story of the next twenty years will be set in emerging ones. The rise of e-commerce in emerging markets is being driven by three major trends: widespread internet adoption, a rising middle class, and, most importantly, innovative new business models that serve the needs of local customers better than the models used by western e-commerce giants.

Travelling through Nigeria, China, India, Southeast Asia and Latin America, Porter Erisman addresses e-commerce across these new markets and what it means for western brands. He argues that e-commerce in developing countries is revolutionary and will play a much larger role in emerging markets than in the West. With e-commerce in emerging markets entering a rapid period of expansion, Six Billion Shoppers explains how to seize the massive opportunity created by emerging market consumers and provides practical advice on how to ride this new business trend.

The Entrepreneur's Book - The crucial 'why' questions that determine success (Hardcover): Neil Francis The Entrepreneur's Book - The crucial 'why' questions that determine success (Hardcover)
Neil Francis 1
R231 R183 Discovery Miles 1 830 Save R48 (21%) Shipped within 7 - 12 working days

Though entrepreneurs understand the `mechanics' of running a business (how to) they don't always understand the fundamentals which ultimately decide success or failure. Through his own experiences and conversations with 100's of successful people, Neil Francis concludes that a route to success is about understanding and answering what he calls the `why' questions. Each chapter starts with a `why' question and focuses on the `fundamentals' required for successful and sustainable entrepreneurship such as purpose, innovation, love, desire, failure and luck. These very `human' stories, combined with the author's own unique experiences help to illustrate the core fundamentals of successful entrepreneurship. With an achievable and practical roadmap to success, The Entrepreneur's Book is a unique and important book which will benefit aspiring entrepreneurs and those who are already `in business'.

The Messy Middle - Finding Your Way Through the Hardest and Most Crucial Part of Any Bold Venture (Paperback): Scott Belsky The Messy Middle - Finding Your Way Through the Hardest and Most Crucial Part of Any Bold Venture (Paperback)
Scott Belsky 1
R405 R256 Discovery Miles 2 560 Save R149 (37%) Shipped within 7 - 12 working days

Silicon Valley is full of start-up success stories; every day stories emerge of a new company with the potential for a billion-dollar valuation and plans for global domination. But what can we really learn from these stories? How many of these start-ups are genuinely successful in the long term? When nine out of ten start-ups end in spectacular burnout, how can we ensure our own success story? While most books and press focus on the more sensational moments of creation and conclusion, The Messy Middle argues that the real key to success is how you navigate the ups-and-downs after initial investment is secured. It will give you all the insights you need to build and optimize your team, improve your product and develop your own capacity to lead. Building on seven years' of meticulous research with entrepreneurs, small agencies, start-ups and billion-dollar companies, Scott Belsky offers indispensable lessons on how to endure and thrive in the long term.

Rocket Billionaires - Elon Musk, Jeff Bezos, and the New Space Race (Paperback): Tim Fernholz Rocket Billionaires - Elon Musk, Jeff Bezos, and the New Space Race (Paperback)
Tim Fernholz
R333 R219 Discovery Miles 2 190 Save R114 (34%) Shipped within 7 - 12 working days
The Formula - The Universal Laws of Success (Hardcover): Albert-Laszlo Barabasi The Formula - The Universal Laws of Success (Hardcover)
Albert-Laszlo Barabasi 1
R528 R415 Discovery Miles 4 150 Save R113 (21%) Shipped within 7 - 11 working days
Understanding Social Enterprise - Theory and Practice (Paperback, 3rd Revised edition): Rory Ridley-Duff, Mike Bull Understanding Social Enterprise - Theory and Practice (Paperback, 3rd Revised edition)
Rory Ridley-Duff, Mike Bull
R927 R848 Discovery Miles 8 480 Save R79 (9%) Shipped within 7 - 12 working days

This updated edition of Understanding Social Enterprise comes packed with a wealth of learning features to help students understand the theory and practice within this ever expanding field. Updates to this edition include: New case studies and examples throughout Considerations of new developments in policy, the economy and legal implications of social enterprise A focus on the pathways that social enterprise follow

The Social Value of New Technology (Hardcover): Albert N Link, John T. Scott The Social Value of New Technology (Hardcover)
Albert N Link, John T. Scott
R2,308 Discovery Miles 23 080 Shipped within 7 - 12 working days

New technologies, with their practical contributions, provide social value. The chapters in this volume view this social value from a program evaluation perspective, and the focus of the evaluations is the generation of new technology funded by public sector agencies. Through keen and approachable analysis, the authors provide important background on both methodology and application. Link and Scott have assembled a collection of their seminal works on the social value of new technology. The first paper provides a general, hands-on overview of the theory and practice of program evaluation, while remaining chapters go on to focus on a number of public sector programs ranging from the U.S. Department of Defense Small Business Innovation Research program to Canada's programs to support the development of medical imaging technology. The authors demonstrate that this area of research is relevant not only to established scholars and practitioners, but also to students. This book will serve as a valuable resource to academic researchers and graduate students in public administration, public policy, and economics, as well as practitioners in the evaluation field.

Entrepreneurial Author - Achieving Success and Balance as a Writer in the 21st Century (Paperback, First Edition, General): Jay... Entrepreneurial Author - Achieving Success and Balance as a Writer in the 21st Century (Paperback, First Edition, General)
Jay Conrad Levinson, David L Hancock; Foreword by Rick Frishman
R322 R261 Discovery Miles 2 610 Save R61 (19%) Shipped within 7 - 11 working days

A Blueprint For Success Without Stress, Now and In The Future.
The face of publishing has changed drastically in recent years, and the twenty-first century promises to bring the most dramatic alterations to the publishing paradigm to date, calling for an overall revision of the structures and attitudes with which authors set up shop. By following the way of The Entrepreneurial Author, new and seasoned authors alike will discover that achieving and maintaining a professionally and personally balanced life is the way to achieve emotional and financial success, now and in the  21st Century.

Kinfolk Entrepreneur, The (Hardcover): Nathan Williams Kinfolk Entrepreneur, The (Hardcover)
Nathan Williams 2
R890 R662 Discovery Miles 6 620 Save R228 (26%) Shipped within 7 - 12 working days

Pairing insightful interviews with striking images of these men and women and their workspaces, The Kinfolk Entrepreneur makes business personal. The book profiles both budding and experienced entrepreneurs across a broad range of industries (from fashion designers to hoteliers) in cities across the globe (from Copenhagen to Dubai). Readers will learn how today's industry leaders handle both their successes and failures, achieve work-life balance, find motivation in the face of adversity, and so much more.

Exploring Entrepreneurship (Paperback, 2nd Revised edition): Richard Blundel, Nigel Lockett, Catherine Wang Exploring Entrepreneurship (Paperback, 2nd Revised edition)
Richard Blundel, Nigel Lockett, Catherine Wang
R1,082 R984 Discovery Miles 9 840 Save R98 (9%) Shipped within 7 - 12 working days

A detailed and critical analysis of the multiple types of entrepreneurship, helping students to understand the practical skills and theoretical concepts needed to create their very own entrepreneurial venture. Split into two parts, the book provides an even balance between theory and practice. Part 1 covers the practical activities involved in new entrepreneurial ventures, and Part 2 uses the latest research to explore entrepreneurship from different perspectives. The second edition features a new author, Catherine Wang, who brings specialist knowledge in entrepreneurial learning, ethnic minority entrepreneurship and international entrepreneurship. There are new chapters on the Varieties of Entrepreneurship, including social entrepreneurship (not-for-profit) and Intrapreneurship (employees within organizations) and Entrepreneurial Learning, which explores how entrepreneurs hone and develop their thinking. There is also a collection of new international case studies, including Dyson, Facebook, Made.com, and examples of entrepreneurship in China and Ghana. The book is complemented by a companion website featuring online resources for instructors and students, including PowerPoint Slides, additional mini case studies, multiple choice questions, video links, and revision tips. Suitable reading for students taking modules in Entrepreneurship or New venture creation at upper undergraduate and postgraduate levels.

FCS Entrepreneurship, Level 2 (Paperback): Linda Doke, Ed Hatton, Rob Smorfitt FCS Entrepreneurship, Level 2 (Paperback)
Linda Doke, Ed Hatton, Rob Smorfitt
R307 R271 Discovery Miles 2 710 Save R36 (12%) Shipped within 4 - 9 working days

The series is designed to meet the needs of students and lecturers of the National Certificate Vocational. To facilitate students' learning, the following features are used in the series: Content is written in easy-to-understand language, key terms are carefully explained, using everyday English, case studies show how to apply the theory in the work environment, the study skills sections help students make the most of their learning in class and prepare for the exams, there are many practice activities and questions with model answers at the back of the title, checklists assist students to make sure that they have covered all the skills and content in each chapter, and summaries at the end of each chapter are useful for exam revision. Lecturers using the series can teach with confidence because content is comprehensive, up-to-date, and meets all the curriculum requirements for the subject, outcomes and assessment standards are clearly identified, and assessment tasks and activities are aligned to the outcomes and assessment standards. Prescribing lecturers have access to comprehensive lecturer support material on CD including model answers to assessments in the textbook, additional assessments with model answers, rubrics for assessments, and general reference material on teaching outcomes-based education. The series is available for all programmes, all fundamental and compulsory subjects, and all elective and optional subjects.

Bad Blood - Secrets and Lies in a Silicon Valley Startup (Large print, Paperback, Large type / large print edition): John... Bad Blood - Secrets and Lies in a Silicon Valley Startup (Large print, Paperback, Large type / large print edition)
John Carreyrou
R546 R429 Discovery Miles 4 290 Save R117 (21%) Shipped within 7 - 11 working days
Annals of Entrepreneurship Education and Pedagogy - 2016 (Paperback): Michael H. Morris, Eric W. Liguori Annals of Entrepreneurship Education and Pedagogy - 2016 (Paperback)
Michael H. Morris, Eric W. Liguori
R894 Discovery Miles 8 940 Shipped within 7 - 12 working days

The second edition of Annals of Entrepreneurship Education and Pedagogy provides entirely new insights into a number of the leading issues surrounding the teaching of entrepreneurship and the building of entrepreneurship programs. Prepared under the auspices of the United States Association for Small Business and Entrepreneurship (USASBE), this book features fifteen scholarly perspectives on a range of entrepreneurship education issues. This 2016 edition spans topics ranging from methods for teaching creatively and the value of the lean startup methodology to empirical insights into whether or not entrepreneurship education changes minds. Five premier universities and the key aspects of their superlative entrepreneurship programs are reviewed. In addition, contributors highlight a number of individual innovations that have changed the way entrepreneurship is taught and the manner in which entrepreneurial behavior is facilitated. This book offers an introduction to innovative practices in facilitating entrepreneurial learning both inside and outside the classroom as it investigates critical issues in designing, implementing and assessing experiential learning techniques within entrepreneurship. This timely book uncovers new horizons in the development of entrepreneurship education for students, university campuses, communities and economies. Annals of Entrepreneurship Education and Pedagogy - 2016 is a must-have book for any entrepreneurship professor, scholar or program director across the US.

The Infographic Guide for Entrepreneurs - A Visual Reference for Everything You Need to Know (Paperback): Carissa Lytle, Jara... The Infographic Guide for Entrepreneurs - A Visual Reference for Everything You Need to Know (Paperback)
Carissa Lytle, Jara Kern 1
R308 R250 Discovery Miles 2 500 Save R58 (19%) Shipped within 7 - 11 working days

Everything you need to know about starting your own independent business--and earning big--through easy-to-understand infographics. Start your dream business, optimize your freelancing, and max out your earnings with this graphic guide to everything you need to know to work for yourself. The Infographic Guide for Entrepreneurs includes information on how to leverage your skills to earn money, how to apply for a business loan, how to keep track of your earnings and expenses--and much more. With clear and accessible infographics on topics such as "What Makes My Business Unique?"; "Sell Yourself Without Selling Out"; "Feast or Famine: How to Stay Afloat During Dry Spells"; and "Hiring Your Squad," you'll learn how easy it is to work for you!

On Fire - The 7 Choices to Ignite a Radically Inspired Life (Hardcover): John O'Leary On Fire - The 7 Choices to Ignite a Radically Inspired Life (Hardcover)
John O'Leary
R562 R281 Discovery Miles 2 810 Save R281 (50%) Shipped within 7 - 12 working days

A rousing 7-step plan for living a life filled with hope and possibility from an inspirational speaker who survived a near-fatal fire at the age of nine and now runs a successful business inspiring people all around the world. When John O'Leary was nine years old, he was almost killed in a devastating house fire. With burns on one hundred percent of his body, O'Leary mustered an almost unimaginable amount of inner strength just to survive the ordeal. The insights he gained through this experience and the heroes who stepped into his life to help him through the journey, his family, the medical staff and total strangers, changed his life. Now he is committed to living life to the fullest and inspiring others to do the same. An incredible and emotionally honest account of triumph over tragedy, On Fire contains O'Leary's reflections on being that little boy, the life-giving choices made then, and the resulting lessons he learned. O'Leary very clearly shares that without the right people providing the right guidance, at the right time, he never would have made it through those five months in the hospital, let alone the years that followed as he struggled to regain mobility, embrace his story, and ignite clarity of his life's purpose. On Fire encourages us to seize the power to choose our path and transform our lives from mundane to extraordinary. Once we stop thinking solely on the big moments in our lives, we can begin to focus on those smaller opportunities that tend to pass us by. These are the events that can determine how we feel about life now, where we are headed in the future, and how many lives we can impact along the way. We can't always choose the path we walk, but we can choose how we walk it. Empowering, inspiring, remarkably honest, and heartfelt, O'Leary's strength and incredible spirit shine through on every page.

The Airbnb Story - How Three Ordinary Guys Disrupted an Industry, Made Billions . . . and Created Plenty of Controversy... The Airbnb Story - How Three Ordinary Guys Disrupted an Industry, Made Billions . . . and Created Plenty of Controversy (Paperback)
Leigh Gallagher 1
R286 R231 Discovery Miles 2 310 Save R55 (19%) Shipped within 7 - 11 working days
Handbook of Research on Franchising (Hardcover): Frank Hoy Handbook of Research on Franchising (Hardcover)
Frank Hoy
R4,339 Discovery Miles 43 390 Shipped within 7 - 12 working days

Franchising is one of the major engines of business expansion and job creation globally. The Handbook of Research on Franchising contains original work by leading franchise scholars from around the world who offer new insights into entrepreneurial behavior, organizational forms, regulation, internationalization and other contemporary issues relating to this dynamic business strategy. The book will provide readers with a base of knowledge about the entrepreneurial opportunities and behaviors of franchisors and franchisees as well as explore the forms that franchise organizations may take, the regulation of franchise companies, how franchisors and franchisees relate to one another, the development of the franchise model, franchising in emerging markets, social franchising and more. It introduces theory and sets the agenda for future research and adds to education and practice. Practitioners will benefit from the high quality scientific research, and scholars will find exciting opportunities for contributing to the body of knowledge on a subject that has not received sufficient attention. The research contained in this book will also be of value to franchisors, franchisees, service providers and government regulators.

The Business Prep Guide - Everything the Business Start-up Gurus Never Tell You in Their Expensive Seminars and Inadequate... The Business Prep Guide - Everything the Business Start-up Gurus Never Tell You in Their Expensive Seminars and Inadequate Books (Paperback)
Justice Mandhla
R288 Discovery Miles 2 880 In stock

Are you looking to start a new business? Do you want complete and detailed information to help you decide if entrepreneurship is for you? Would you like a comprehensive, step-by-step guide to walk you through launching your own business? Yes? Then you have to read The Business Prep Guide. Most business books will tell you why this has never been a better time to start your own business. They will tell you to think ahead and believe in yourself, that opportunities always exist, and that timing is everything. What they don't tell you is that starting a business takes preparation, hard work, commitment, and perseverance. The business prep guide will help you navigate the hurdles and problems that your new business will encounter. This guide will help you: Identify reasons for starting a business. Prepare your personal plan and set up your long-term business goals. Lay the foundation for the success of your business before you quit your job. Develop systems that build businesses. Transition from employee to entrepreneur. Whatever it is that is keeping you from your dream of running a successful business, with The Business Prep Guide you will no longer have an excuse.

Crush It! - Why NOW Is the Time to Cash In on Your Passion (Paperback, International ed.): Gary Vaynerchuk Crush It! - Why NOW Is the Time to Cash In on Your Passion (Paperback, International ed.)
Gary Vaynerchuk
R367 R200 Discovery Miles 2 000 Save R167 (46%) In stock

Do you have a hobby you wish you could indulge in all day? An obsession that keeps you up at night? Now is the perfect time to take that passion and make a living doing what you love. In Crush It! Why NOW Is the Time to Cash In on Your Passion, Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses. Gary spent years building his family business from a local wine shop into a national industry leader. Then one day he turned on a video camera, and by using the secrets revealed here, transformed his entire life and earning potential by building his personal brand. By the end of this book, readers will have learned how to harness the power of the Internet to make their entrepreneurial dreams come true. Step by step, Crush It! is the ultimate driver's manual for modern business.

Hopping over the Rabbit Hole - How Entrepreneurs Turn Failure into Success (Hardcover): Anthony Scaramucci Hopping over the Rabbit Hole - How Entrepreneurs Turn Failure into Success (Hardcover)
Anthony Scaramucci; Foreword by Peter Diamandis; Introduction by Tony Robbins
R504 R354 Discovery Miles 3 540 Save R150 (30%) Shipped within 7 - 12 working days

Develop the Scaramucci mindset that drives entrepreneurial success Hopping over the Rabbit Hole chronicles the rise, fall, and resurgence of SkyBridge Capital founder Anthony Scaramucci, giving you a primer on how to thrive in an unpredictable business environment. The sheer number of American success stories has created a false impression that becoming an entrepreneur is a can't-miss endeavor but nothing could be further from the truth. In the real world, an entrepreneur batting .150 goes directly to the Hall of Fame. Things happen. You make a bad hire, a bad strategic decision, or suffer the consequences of an unforeseen market crash. You can't control what happens to your business, but you can absolutely control how you react, and how you turn bumps in the road into ramps to the sky. Anthony Scaramucci has been there and done that, again and again, and has ultimately come out on top; in this book, he shares what he wishes he knew then. Your chances of becoming an overnight billionaire are approximately the same as your chances of being signed to the NBA. Success is hard work, and anxiety, and tiny hiccups that can turn into disaster with a single misstep. This book shows you how to use adversity to your ultimate advantage, and build the skills you need to respond effectively to the unexpected. * Learn how to deal with unforeseen events * Map a strategic backup plan, and then a backup-backup plan * Train yourself to react in the most productive way * Internalize the lessons learned by a leader in entrepreneurship For every 23-year-old billionaire who just created a new way to send a picture on a phone, there are countless others who have failed, and failed miserably. Hopping over the Rabbit Hole gives you the skills, insight, and mindset you need to be one of the winners.

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