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Based on the number one business rated podcast, How I Built This with Guy Raz, is a manual for success offering priceless insights and inspiration from the world’s top entrepreneurs on how to start, launch, and build a successful business.
Award-winning journalist Guy Raz has interviewed more than 200 entrepreneurs from across the globe to uncover the amazing true stories behind their success. In How I Built This, Guy Raz shares lessons for every entrepreneur’s journey: from the early days of formulating your idea, to raising money and recruiting employees, to fending off competitors, to finally paying yourself a real salary.
For anyone who has ever wondered how the best became the best - and wants to join them - How I Built This offers a step-by-step guide as to every turn, success, set back and challenge that entrepreneurs face, and equips every would-be entrepreneur with the map and compass for navigating the unexpected path to success. This is a must-read for anyone who has ever dreamed of starting their own business or wondered how trailblazing entrepreneurs made their own dreams a reality.
Along the way, readers will learn how:
'A refreshingly honest reminder of what the path to business success really looks like ... It's an amazing tale' Bill Gates
'The best book I read last year was Shoe Dog, by Nike's Phil Knight. Phil is a very wise, intelligent and competitive fellow who is also a gifted storyteller' Warren Buffett
In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the boot of his Plymouth, Knight grossed $8000 in his first year. Today, Nike's annual sales top $30 billion. In an age of start-ups, Nike is the ne plus ultra of all start-ups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognisable symbols in the world today.
But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, he tells his story. Candid, humble, wry and gutsy, he begins with his crossroads moment when at 24 he decided to start his own business. He details the many risks and daunting setbacks that stood between him and his dream - along with his early triumphs. Above all, he recalls how his first band of partners and employees soon became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything.
A memoir rich with insight, humour and hard-won wisdom, this book is also studded with lessons - about building something from scratch, overcoming adversity, and ultimately leaving your mark on the world.
Swimming With Sharks will inspire ‘a-ha’ moments that will make it more fun to be at work – or maybe even make it possible for your business to survive the turbulent economic seas that seem synonymous with building a business in the 21st century.
Entrepreneur, marketing and communications expert Gavin Moffat found remarkable parallels between his two passions: consulting to businesses as they navigate through change, and SCUBA and technical diving. While one seems to be all work and the other all play, achieving success in either requires very similar approaches.
Gavin’s style is to-the-point, irreverent, and frequently funny. This book is a conversation with a friend who asks questions that may make you squirm a little or maybe even wriggle in discomfort. But they’re questions that will make you think – and change the way you think too. Including contributions from other smart disruptive thinkers, Swimming With Sharks offers exceptional food for thought on these topics and provides guidelines on how to take action.
In business, as in life and sport, you never know it all. Lifelong learning is the name of the game. You can always improve, do things differently and add more value to your customers. You can never tick ‘learning’ off your to-do list.
Many people believe that quitting your job and becoming an entrepreneur is a romantic notion, but being your own boss isn’t just about freedom. Nor is it about the status that comes your way when you innovate the product or service that no one knew, until now, they simply could not live without. And it’s not even about the amazing income you’ll be getting when your start-up hits the big time.
Entrepreneurship is none of these things. It’s about plain hard work which often garners little – if any – reward. It’s about keeping going even when you feel you have no more to give and remaining focused and consistent when all you want to do is walk away. It’s about searching through dustbins for business, leaving no stone unturned. Abed Tau knows this because he has walked the entrepreneurial road many times. Having started a number of businesses – some successful, others not – he knows what it’s like, and what it takes, to be an entrepreneur.
While entrepreneurship may ultimately be richly rewarding, it’s important to know some of the challenges upfront before you set off to chase your dream. In Searching Through Dustbins, Abed shares his experiences with candour and humour, painting an honest picture of the life of an entrepreneur. Essential reading for any would-be or start-up business owner, it’s a vital insight into what to expect and it also provides pragmatic advice for starting or building a business.
Searching Through Dustbins comes from the heart and speaks to the heart. It will inspire and motivate you, while ensuring that your entrepreneurial dreams and aspirations stay on track.
The go-to guide for every young black entrepreneur!
The 7 Things Every Young Black Entrepreneur Should Know is a practical and inspirational guidebook aimed at empowering the next generation of young black entrepreneurs. The odds of success for any entrepreneur are poor. The odds of success for young black entrepreneurs are abysmal. The aim of this book is to assist them to improve those odds. And with South Africa’s low employment levels, there has never been a better time for young black people to set off on the road to entrepreneurship.
All the information in this book is based on the author’s decades of experience as an entrepreneur and represents a distillation of the most important lessons he’s learnt. Readers will be empowered to understand how to leverage their strengths, minimise their weaknesses, count the true cost of success, be patient, distinguish between good and bad ideas, manage risk, raise funding wisely and build shared prosperity – all from the perspective of a young black entrepreneur.
There is a growing sense of crisis and confusion about the purpose and sustainability of higher education in the United States. In the midst of this turmoil, students are frequently referred to as customers and faculty as employees, educational outcomes are increasingly measured in terms of hiring and salary metrics for graduates, and programs are assessed as profit and loss centers. Despite efforts to integrate business-oriented thinking and implement new forms of accountability in colleges and universities, Americans from all backgrounds are losing confidence in the nation's institutions of higher learning, and these institutions must increasingly confront what has proven to be an unsustainable business model. In Our Higher Calling, Holden Thorp and Buck Goldstein draw on interviews with higher education thought leaders and their own experience, inside and outside the academy, to address these problems head on, articulating the challenges facing higher education and describing in pragmatic terms what can and cannot change-and what should and should not change. They argue that those with a stake in higher education must first understand a fundamental compact that has long been at the heart of the American system: a partnership wherein colleges and universities support the development of an educated and skilled citizenry and create new knowledge in exchange for stable public investment and a strong degree of autonomy to pursue research without undue external pressure. By outlining ways to restore this partnership, Thorp and Goldstein endeavor to start a conversation that paves the way for a solution to one of the country's most pressing problems.
Why is it that some people work hard, yet remain poor? How is it that others seem to rise out of poverty and become affluent in a short span of time? The answers are in this little book, which everyone should read at some point in their life. If they did, they would know how to become rich relatively quickly. If not, they might spend years working back-breakingly hard, without ever breaking even. That’s how powerful the principles contained in this book are.
The answers to escaping poverty and becoming wealthy are actually well known; they have been tested by time and replicated in different countries, by families and by individuals who have become astonishingly rich. And when you simply follow the principles, they work.
So what are these principles that genuinely lift people out of poverty and ensure their personal wealth? Here are 50. They all work. They will make you richer. They remove the emotion, the politics and the clutter from our thoughts about wealth, and they go straight to the heart of one simple issue: what it genuinely takes to become rich. Prepare to train your brain for wealth. Prepare to become ‘poverty proof ’ for life.
MaZwane has become a legend in South Africa as a pioneering entrepreneur – and an inspiration for those who ask questions about opportunities in the informal township economy. Her answer to those who doubt whether they can make it, is that you do it through perseverance, sacrifice, seizing opportunities, and offering superior products and service.
In 1989 Phumlaphi (‘Rita’) Zwane left KwaZulu-Natal to find work in Johannesburg after becoming a teenage mother. She could count on the love of her family, a matric certificate and her faith, but had no job prospects, and no knowledge of the business world or life in the big cities. Her memoir takes the reader from the tough times of finding her feet in Johannesburg, through a variety of jobs and life experiences, to finally fighting her way to success as a respected member of the township economy and starting the successful Imbizo Shisanyama business. MaZwane tells how she progressed from having virtually no income or permanent home to becoming the first person to formalise and commercialise shisanyama in the townships – and provide a comfortable home and legacy for her children.
Along the way, she befriended many people who contributed accommodation, job opportunities, advice, and companionship. With them cheering her on, she learned how to navigate the different and difficult aspects of the hospitality industry – and slowly reach her desired place of independent security. Conquering the Poverty of the Mind shows the true grit of a Zulu girl who believed in herself – and did it against all odds.
'A gripping but utterly heartrending read' - The Sunday Times 'A must-read for beauty fans and budding entrepreneurs alike' - Glamour 'Honest and inspiring' - Good Housekeeping 'Inspirational' - Prima 'A fantastic read... Honest and inspirational... Jo's couragous story is not just for those who are fans of famous scents and fancy bags, but also for budding entrepreneurs' - The Sun 'Inspiring and insightful' - Woman & Home 'You won't fail to be inspired by this scented story' - YOU Jo Malone is the inspirational British businesswoman responsible for creating her globally renowned beauty business and, more recently, her new brand 'Jo Loves'. This, her first autobiography, tells in full her incredible journey from modest beginnings as a teenager, struggling with dyslexia and leaving school with no qualifications, to becoming an international brand name and one of the world's most successful entrepreneurs. Jo's lively story explores how her fascination with smell teamed with her natural ability to create world-famous blends such as 'Lime, Basil & Mandarin', revolutionised the way we think about fragrance. Her unique talent for pioneering innovation and originality within her field is unrivalled. Yet, despite her success, she has faced huge challenges with courage and determination, including being diagnosed with breast cancer at the age of 37 and told she only had nine months to live, and her decision to go it alone after selling the original Jo Malone brand to the Estee Lauder Corporation and walking away in 2006. Jo's commitment and down-to-earth approach to life, work and family makes her one of the most likeable and well respected personalities in British retail and her honesty, hard work and entrepreneurial grit are an inspiration to all.
The Ultimate Business Companion CD contains all the business forms,
templates and checklists that effective South African business owners
and managers need to increase efficiency and growth in their
businesses. The book explains how the forms fit into business
processes, explains why and how each section should be completed, and
guides the reader in the most effective ways to utilise the documents.
Personal Branding For Entrepreneurs provides quick-fire, practical advice and real-life examples and success stories to help entrepreneurs build and market their own personal brands.
In today’s fast-paced, interconnected world, you need to have a personal brand, apart from that of your company. If you haven’t already got one, you need to start cultivating it into something of your choosing before it becomes defined by those around you. Learn what your personal brand is, why it’s critical to your success as an entrepreneur and what you need to do to grow, maintain and nurture it.
Donna Rachelson, a specialist in branding and marketing, and the author of three books, distils and shares her insights from years of experience in helping entrepreneurs grow and scale their businesses through the building of their authentic personal brands. Jam-packed with easily digestible nuggets of information and easy-to-apply actions, and with contributions from seven other entrepreneurs from different industries and at different stages of their personal branding journeys, Personal Branding For Entrepreneurs is a must-have in any entrepreneur’s personal development toolkit.
'This story literally has what it takes: the anecdotes, the insights and, most of all, the values to guide the next generation of entrepreneurs.' Mark Carney 'The real story of what it takes from a man who could turn dreams into realities.' Ray Dalio 'Candid, funny and real, Steve offers wisdom and the gift of much-needed common sense chapter by chapter and experience by experience. A great read!' John Kerry From Blackstone chairman, CEO and co-founder Stephen A. Schwarzman, a long-awaited book that uses impactful episodes from Schwarzman's life to show readers how to build, transform and lead thriving organisations. Whether you are a student, entrepreneur, philanthropist, executive or simply someone looking for ways to maximise your potential, the same lessons apply. People know who Stephen Schwarzman is - at least they think they do. He's the man who took $400,000 and co-founded Blackstone, the investment firm that manages over $500 billion (as of January 2019). He's the CEO whose views are sought by heads of state. But behind these achievements is a man who has spent his life learning and reflecting on what it takes to achieve excellence, make an impact, and live a life of consequence. Folding handkerchiefs in his father's linen shop, Schwarzman dreamed of a larger life, filled with purpose and adventure. After starting his career in finance with a short stint at a financial firm called DLJ, Schwarzman began working at Lehman Brothers where he ascended to run the mergers and acquisitions practice. He eventually partnered with his mentor and friend Pete Peterson to found Blackstone, vowing to create a new and different kind of financial institution. Building Blackstone into the leading global financial institution it is today didn't come easy. Schwarzman's simple mantra 'don't lose money' has helped Blackstone become a leading private equity and real estate investor, and manager of alternative assets for institutional investors globally. From deal-making to investing, leadership to entrepreneurship, philanthropy to diplomacy, Schwarzman has lessons for how to think about ambition and scale, risk and opportunities, and how to achieve success through the relentless pursuit of excellence. Schwarzman not only offers readers a thoughtful reflection on all his own experiences, but in doing so provides a practical blueprint for success.
Successfully delivering projects at an organization can happen with the careful utilization of a variety of methods and practices. The best approach is a hybrid framework that adapts in real time to your team and its needs. This book addresses the practical realities of project delivery in the 21st century. The agile method is well-known and well-covered. Author Shawn Belling dives deeper with his expertise into organizational management and investigates how to best execute a graceful mix of waterfall methods, agile, and phase-based approaches. Each business and goal requires flexibility for a unique journey to success, and Belling provides the practitioner with practical, real-world examples and patterns of these methodologies. Succeeding with Agile Hybrids is the answer to the diversity of needs within your team. Whether you are an aspiring or current project manager, scrum master, or mid-level manager, this book will greatly benefit you and your goals for project delivery. Hybrid agile is the future, and you will be well-equipped to tackle it with Succeeding with Agile Hybrids on your shelf. What You'll Learn See how hybrid agile is a common de facto approach to project management Review common, practical and real-world examples and patterns of hybrid agile project management Evaluate projects and organizations for using hybrid agile or agile project management Who This Book is For Aspiring or current project managers, scrum masters, or mid-level managers with responsibility for projects or professional services delivery in a technical field. Executive leaders, academic and training programs may also pick this book as a text.
The all-new Business and Marketing Cases is an engaging collection of case studies dealing with real-life businesses. Written by the business owners themselves, the stories are unique and inspiring to students, practitioners and would-be entrepreneurs. Owners, entrepreneurs and corporates (from SMMEs to larger companies) share their frustrations, successes, and challenges on starting and running successful businesses.
Mike Sharman invites you to share in the hustle, in this business book The Best Dick. From the enthusiastic, entrepreneurial beginnings of a bootstrapped startup founder - a relatively inexperienced 26 year old - to a seasoned, professional, storyteller, who has built a boutique social media advertising agency that has made more brands go viral, globally, than any other studio in Africa.
Mike seamlessly and hypnotically entwines business insights and universal premises of first hires, cash flow challenges, brand building, networking and pitches, with his humorous storyselling approach to deliver a page-turner complete with armed robberies, fancy-dress competitions and partnering with some of the planet’s most coveted brands.
The Best Dick is the catalyst you’ve been waiting for, your entire life, to encourage your emancipation from the payroll hamster wheel, in order to just start your own business. And, for the existing entrepreneur to find solace in the fact that founding your own company is the best, damn decision you ever made.
Life is short. Play naked!
Essentials of Entrepreneurship examines all phases of the entrepreneurial process: generating ideas for something new and better than what currently exists, determining whether these ideas suggest viable business opportunities, identifying and obtaining the financial and human resources required, securing intellectual property protection, launching the new venture, developing strategies for gaining and maintaining competitive advantage, and building a customer base. In discussing these and other topics, the text draws on research findings that help identify variables that play a role in entrepreneurs' effective performance of these tasks, and so-ultimately-in their success. New to the second edition: * Two brand new chapters, addressing the issues facing the next generation of entrepreneurs: * how to achieve long-term success through maintaining growth with sustainable business goals * the emerging trends to look out for, including the gig economy and technological advances. * New updated case studies place entrepreneurial theory into practice, identifying how others can take inspiration from them. Updated cases and examples include Pets.com; aeroponic farming; Martha Stewart Living; the amphicar and social networks. * New discussion of non-traditional forms of support such as crowd funding and social media, and their effect on the modern entrepreneur. * Updated chapter on opportunity recognition; why some people are better at it than others and the role of self-regulatory theory, including signal detection theory. * New coverage of the effects of business failure, including the role of psychological capital and how successful serial entrepreneurs learn from their failures and mistakes. * Updated coverage of the government regulation and legislation affecting new ventures. Presenting a concise and current overview of entrepreneurship and assuming no previous knowledge, this text is ideal for use in any undergraduate or MBA level entrepreneurship course, whether within a business school or any other discipline.
In his sophomore year of college, Mark Zuckerberg created a simple website to serve as a campus social network. The site caught on like wildfire, and soon students nationwide were on Facebook. Today, Facebook is nearly unrecognizable from Zuckerberg's first, modest iteration. It has grown into a tech giant, the largest social media platform and one of the most gargantuan companies in the world, with a valuation of more than $576 billion and almost 3 billion users. There is no denying the power and omnipresence of Facebook in American daily life. And in light of recent controversies surrounding election-influencing "fake news" accounts, the handling of its users' personal data, and growing discontent with the actions of its founder and CEO, never has the company been more central to the national conversation. Based on years of exclusive reporting and interviews with Facebook's key executives and employees, including Mark Zuckerberg and Sheryl Sandberg, Steven Levy's sweeping narrative digs deep into the whole story of the company that has changed the world and reaped the consequences.
WHAT VALUABLE COMPANY IS NOBODY BUILDING?
The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. If you are copying these guys, you aren’t learning from them. It’s easier to copy a model than to make something new: doing what we already know how to do takes the world from 1 to n, adding more of something familiar. Every new creation goes from 0 to 1. This book is about how to get there.
For undergraduate and graduate courses in entrepreneurship This book is for the future entrepreneur who wants to understand the critical issues and feasibility of developing a business venture, while developing an extensive business plan. Teaching and Learning Experience This text will provide a better teaching and learning experience-for you and your students. Here's how: *Focus on the "Front End" of the Entrepreneurial Process: The entrepreneurial process is discussed and defined as part of the comprehensive business plan process. *Give Students a Solid Point of Reference: A business plan, for a fictitious company name Prime Adult Fitness, is built throughout the course of the book. *Present Special Insights on Presenting and Writing a Business Plan: The book provides tips and suggesting for presenting a business plan with confidence and pose and includes a 12 slide PowerPoint with suggestions on what to include on each slide.
Foreword by Bill Gates
From the authors of New York Times bestsellers, The Alliance and The Start-up of You, comes a smart and accessible must-have guide for budding entrepreneurs everywhere.
Silicon Valley is renowned for its striking number of businesses which have grown from garage start-ups into global giants; Apple, Cisco, Google, HP and Intel to name a few. But what is the secret to their outstanding success? Hoffman and Yeh explain that it’s simple: they’ve learnt how to blitzscale.
Featuring case studies from numerous prominent tech businesses such as AirBnB and WeChat, this book offers a specific set of practices for catalysing and managing dizzying growth in bourgeoning start-ups. Prioritising speed over efficiency in an environment of uncertainty, Blitzscaling illustrates how businesses can accelerate to the stage in a company’s life cycle where the most value is generated. Using the framework provided by Hoffman and Yeh, readers will learn how to design business models which simultaneously support growth at a furious pace and capture the market, as well as how to navigate the necessary shifts in strategy needed at each level of scale.
For courses in Small Business Management, Entrepreneurship, New Venture Creation, and New Venture Management. The tools to launch a new venture and the knowledge for entrepreneurial success. With a practical, "hands on" approach to entrepreneurship, this text aims to provide students with the knowledge and tools they need to launch a business so that it has the greatest chance for success. The sixth edition keeps pace with the fast-growing and ever-changing world of entrepreneurship by including updated content, statistics, and examples, as well as new cases and a new sample business plan.
This core text and practical handbook presents a dynamic start-up framework with building blocks and steps to help readers to increase the success rate of their new venture. Taking a data-driven, iterative, and evidential approach, it guides readers to collect their own data at every stage, helping them to make strong business decisions based on empirical facts and develop their venture in a systematic way. Throughout the learning and venture creation process users will be supported by a multitude of handy tools and techniques. Cutting edge research is applied to practice to help users maximise their chances of entrepreneurial success and gain a critical understanding of the issues at hand.Drawing on the latest industry trends and tools, Start Up Navigator offers a state-of-the-art guide to new venture creation. It will be the ideal text for aspiring entrepreneurs keen to boost the success of their venture. It is also highly suitable for university students studying courses on entrepreneurship, new venture creation and start-up management at undergraduate, postgraduate and MBA level.
Aimed primarily at undergraduate students, this highly successful textbook provides the reader with a broad overview of the entrepreneurship phenomenon. It focuses on the emergence, evaluation, and organizing of entrepreneurial opportunities in various organizational contexts. This thoroughly revised second edition brings the reader up to date with the newest trends in the entrepreneurship field and includes four insightful new chapters, covering: * nascent entrepreneurship * design thinking * public entrepreneurship * entrepreneurship policy. New diagrams and figures have been added throughout to clarify key concepts and to clearly illustrate workflow relationships. With real-life international case stories by high profile entrepreneurship scholars, such as William B. Gartner, Saras Sarasvathy, Alain Fayolle, Benson Honig, the book highlights the paradoxes and dilemmas entrepreneurs may encounter on their entrepreneurial journey. Including student involvement, theory, paradoxes, actions, and exercises, all undergraduate students with or without prior entrepreneurship education can enjoy the many benefits, puzzles, and insights the book has to offer.
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