THE BOOK THAT REED HASTINGS AT NETFLIX TOLD EVERY ASPIRING CEO TO READ.

Nearly thirty years ago, Stanford University faculty members Jim Collins and Bill Lazier showed you how to turn an entrepreneurial business into an enduring great company.

Beyond Entrepreneurship became a leadership staple, particularly among small and early-stage companies. And while Collins would go on to write a series of famous bestsellers that have sold more than ten million copies worldwide, this lesser-known early work remains the favourite of many of his loyal readers.

Now, with Beyond Entrepreneurship 2.0, Collins re-shares the timeless insights in Beyond Entrepreneurship alongside new perspectives gleaned after decades of additional research into what makes great companies tick. In Beyond Entrepreneurship 2.0, you''ll learn how to turn your company into the 2.0 version of itself. You''ll be challenged to grow your own leadership as your company grows, from 1x to 2x to 5x to 10x. You''ll learn Collins''s newest reflections on people decisions, insights that extend beyond his seminal "first who" principle about getting the right people on the bus. You''ll learn why luck favours the persistent, and what it means to look for "who luck." You''ll learn about the origins of the "BHAG" (Big Hairy Audacious Goal), and why even a small business needs a galvanising BHAG to have a complete and inspiring vision.

You''ll also unlock what Collins calls "The Map." The Map is a road map that pulls together the key concepts developed from thirty years of research and writing into one integrated framework for building a company that delivers superior results, makes a distinctive impact, and achieves lasting endurance.

Finally, you''ll learn the lessons that Jim Collins himself learned from the most influential mentor in his life, Bill Lazier.

Beyond Entrepreneurship 2.0 is the ambitious upgrade to a classic. In Beyond Entrepreneurship 2.0, you''ll discover that the goal to turn your business into an enduring great company is as relevant - and as within your reach - as ever.

Over the course of four years Matt Brown has interviewed hundreds of local and international entrepreneurs and business experts for his podcast, The Matt Brown Show, and in the process has created a lexicon of business, growth, start-up and funding hacks that anyone can learn from and implement. He has also come to the conclusion that the single defining factor between entrepreneurs who make it and those who don’t is internal. It’s all about the inner game. Entrepreneurs with a strong inner game live, breathe and work according to a set of principles that define everything they do.

In Your Inner Game – 12 Principles for High-Impact Entrepreneurs, Matt draws on the lessons he’s learned, both as an entrepreneur who has launched nine businesses, and as a podcast host with hundreds of interviews under his belt. He delves into what separates great businesses from their mediocre peers; the mindset that entrepreneurs should embrace if they want to grow their businesses; and, ultimately, the secret to building a business of purpose that fulfils a greater need for their founders. Full of real-life anecdotes, tips, success hacks and actionable insights that you can implement in your own start-up or business, Your Inner Game unpacks twelve principles that you can put into practise today to take your life and business from good to great.

Thoughtful, honest and willing to reveal both the highs and lows of entrepreneurship, Matt takes his readers on a journey that will give them the blueprint to relook at everything they thought they knew about business.

Written by a highly regarded expert on entrepreneurship, this bestselling textbook provides an engaging and comprehensive overview of corporate entrepreneurship. Now in its fourth edition and fully revised throughout, this accessible text is structured in four key parts that cover everything a student needs to know about the topic. After an initial consideration of what constitutes corporate entrepreneurship and innovation, the author then guides students through the four pillars of entrepreneurial architecture: culture, structure, leadership and strategy. The third section focusses on the entrepreneurial mind-set, including how to encourage creativity, business ideas and developing concepts. Finally, the book draws attention to corporate venturing, examining venture teams, intrapreneurs, market development and the role of shareholder value. It is no longer sufficient for businesses to grow simply by cutting costs and taking over competitors. To achieve true success, organisations must avoid an ageing product or service portfolio to bring new, innovative ideas to market. Corporate entrepreneurship is inherently risky and therefore requires a fresh approach to strategy. The approach Paul Burns offers will successfully overcome barriers to launching new ideas, internal challenges of managing creativity and show how to foster an entrepreneurial culture. This is the go-to textbook for all students studying Corporate Entrepreneurship, Intrapreneurship or Corporate Venturing at undergraduate, postgraduate or MBA level. The book is also essential reading for courses on Strategic Entrepreneurship and Innovation. New to this Edition: - Fully revised and updated content throughout with new four-part structure - Brand new case studies in every chapter, featuring some of the world's highest profile companies from across the globe - A greater focus on innovation, including a new chapter on this topic at the start of the book - New chapters on 'Developing a Business Model', 'Managing Change' and 'Managing Risk' - New on-page glossary with key terms highlighted in the text and defined in the margins - New Activities and Group Discussion topics at the end of each chapter Accompanying online resources for this title can be found at bloomsburyonlineresources.com/corporate-entrepreneurship-and-innovation-4e. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.

This isn’t a how-to-build-your-business book, but rather one that offers insights into the thinking and experiences of people who have built businesses, have seen them fail, and have seen them shoot the lights out.

Gil Oved, Lebo Gunguluza, Polo Leteka, Vinny Lingham and Vusi Thembekwayo were once in the same position in which all entrepreneurs find themselves before they take that deep breath and dive in. They know how it feels – the excitement, the passion, the sense of making a difference through offering something original, complex or simple. They know the disappointments when things don’t go according to plan, when funding is not forthcoming, and when a business fails dismally despite every best effort. They have walked the road and fallen into the potholes. They took the knocks and learnt from the lessons.

Key is that they learnt from their mistakes and were undeterred. They tried again. And again. And, sometimes, yet again. They persevered until they did it. And they’re still doing it.

Erik Kruger is a high-performance coach and founder of the Mental Performance Lab. He writes an email early each morning which he sends to many thousands of subscribers. The aim of his daily message is to inspire people, asking them to reflect and act. Packed with more than 160 thoughtful reflections on what it takes to live a life of action and not words, Acta Non Verba’s purpose is to get people moving, creating, and generating an unstoppable drive in both their business and personal journeys.

The words Acta Non Verba is the sign-off Erik uses in all his emails. This simple Latin phrase, meaning ‘Actions Not Words’, has started a movement. It’s a plea; a call to create your life instead of living it by default, a call to show your intentions instead of merely speaking about them. It’s a call to live to your fullest potential. This is not a book to read from cover to cover, in one sitting. Each day there is a new chapter waiting to be read. Put this book on your bedside table, and read a new chapter with your first cup of coffee every morning. Each message is short so you can read it quickly, in the moment, and then reflect and act on it for the entire day. It’s a book that demands action.

ACTIONS, NOT WORDS

Remember, it’s not about the words on these pages; it’s about what you do with them.

The Ultimate Business Companion CD contains all the business forms, templates and checklists that effective South African business owners and managers need to increase efficiency and growth in their businesses. The book explains how the forms fit into business processes, explains why and how each section should be completed, and guides the reader in the most effective ways to utilise the documents.

Updates to the Fifth edition include:

• All new forms and requirements for starting a business as found on CIPC website
• Forms for registration as a taxpayer and VAT vendor
• Updated marketing chapter to include new forms of reaching customers such as social media
• Updated agreements to comply with new legislation
• Updated procedures for safety in the workplace
• Updated information related to good corporate governance, specifically in terms of King Report IV
• Updated BEE info, specifically B-BBEE Codes of Good Practice

"A force of nature! Alexandria Procter will go far." - Bruce Whitfield

At 25 years old, Alexandria Procter became one of South Africa's youngest tech startup wunderkinds.

As an undergrad student at UCT, Alexandria came up with the idea for DigsConnect, similar to an Airbnb for students. Deeply affected by the violent student protests which swept university campuses in 2016, Alexandria created a website in 2018 that would address the tumultuous student housing crisis. In 2019 DisConnect disrupted the local tech terrain by raising R12 million in its first seed fundraising round, one of the largest in South Africa ever. DigsConnect has subsequently transformed from being a local student accommodation startup to catapulting into the global fourth industrial revolution.

Born in a small town in the Eastern Cape at the same time as South Africa's democracy, Alexandria's school career was characterised by defiance, rebellion and Friday afternoon detentions. Never one to toe the line, Alexandria dared to shoot for the stars.

While Upstart is a deeply personal memoir, it also offers priceless business insights and advice around startups and new tech, especially for the burgeoning African tech startup ecosystem. A unique and inspiring story.

"This girl is going places and whatever she does in her life is going to be brilliant!" - Luke Nolan, founder of Student.com

So you’ve started a business and now you’re ready to stand out from the crowd, connect with the right customers and grow. How do you do that? Hint: you’re holding all the answers.

Sandwiched between giant brands and cheap-as-chips imports, it’s easy for a small-business owner to feel invisible. Storytelling For Small Businesses is a practical guide filled with step-by-step strategies and templates to harness the power of storytelling and capture people’s attention. There’s no need to be an award-winning writer, either – we’ll help you to:

• Understand why business stories are vital.
• Craft a compelling story.
• Tell your story as the founder.
• Build a recognisable brand.
• Market using stories.
• Bring a team into your story.
• Understand your financial story.
• Use storytelling to operate efficiently.
• Navigate change with stories.
• Measure your success.

Many entrepreneurs starting up their own business have a great idea but they fail because they haven’t spent enough time planning how to carry it out. In this book, a team of successful entrepreneurs, business advisors and subject specialists lay out the process of planning and starting your own enterprise, introducing you to the world of entrepreneurship and advising how to grow a business.

Drawing on their personal experiences in the different phases of start-up and establishing their businesses they add valuable hands-on information.

Entrepreneurship – An African Perspective is a theoretical as well as practical guide to how to develop business ideas to establish a successful enterprise.

The need for "back to basics" information about credit risk has not disappeared; in fact, it has grown among lenders and investors who have no easy ways to learn about their clients. This short and readable book guides readers through core risk/performance issues. Readers learn the ways and means of running more efficient businesses, review bank and investor requirements as they evaluate funding requests, gain knowledge selling themselves, confidence in business plans, and their ability to make good on loans. They can download powerful tools such as banker's cash flow models and forecast equations programmable into a cell or tablet. Readers can punch keys to ascertain financial needs, calculate sales growth rates calling for external financing, profits required to internally finance their firms, and ways to position revenue growth rates in equilibrium with their firm's capital structure - a rock-solid selling point among smart lenders and investors. The book's "how-to," practical and systematical guide to credit and risk analysis draws upon case studies and online tools, such as videos, spreadsheets, and slides in providing a concise risk/return methodology.

If you have ever considered taking control of your financial future through entrepreneurship, now is the time. And if you already own your own business, it's time to take your organization to the next level. From her own experience in the corporate world as a CPA, as an entrepreneur, and through her business consulting practice, Chris Vanderzyden developed the 7 Step VICTORY system as the way you can beat the odds, and build a business that exceeds your expectations. In just 7 Steps, you will discover a systematic process to launching a new business - or elevating an existing one. Inside you will find a comprehensive approach to peak performance, longevity and wealth. Are you ready to take the journey? The Harvard Business School estimates that 75% of businesses fail within the first five years. Is your business inside - or outside - that number? Chris Vanderzyden has studied statistics so that you can defy them. This book will show you that everyone can be successful given the right tools, knowledge, fortitude, and through taking continuous action. Leverage the economic conditions, take action and - in 7 steps - lead your business to victory. Now is the time to create the business and life you desire and deserve.

Africa is rich with potential and renowned for its innovation. However, with the long shadow of the Berlin Conference ever present, for Africa to catch up with the developed world, an exponential growth trajectory needs to be charted.

Musa Kalenga, technologist, marketer, brand communicator, entrepreneur, author of Ladders & Trampolines and Group CEO and shareholder of Brave Group, believes this is only possible using the springboard combination of creativity and technology. The Brave Code explores Musa’s journey with Brave Group to pioneer a shared value creative enterprise as a blueprint for other organisations in Africa.

Exploring tangible ways to benefit every member of its ecosystem, Brave Group upends traditional advertising models, challenges assumptions around equity, and pushes back at commonly accepted but outdated client and agency practices. Seeking to blaze a new trail and aiming to create a replicable model that has relevance beyond the advertising and marketing sector, Musa is spurred on by what is called a massive transformative purpose by Singularity University, and calls others to join him on the journey.

Weaving together anecdotal examples and personal musings with a working theory of change, The Brave Code is an encouragement to the young entrepreneurs, professionals and trailblazers in Africa to play a critical part in unlocking the immense value that the continent has to offer.

Introducing a major new resource for modern entrepreneurship courses, Entrepreneurship unpacks the theory and practice of enterprise for students, revealing its capabilities and limitations, the processes and the skills, to provide the complete introduction for today's courses. The text employs a flexible 3-part structure - starting with entrepreneurship as a process, the entrepreneur as a person, and finally how entrepreneurs create value - to acknowledge that entrepreneurship unfolds in a wide range of diverse contexts. Reflecting the rapid growth of the course and the accompanying pressures on lecturers and students, the highly experienced author team deploy a comprehensive pedagogical framework throughout every chapter accompanied by a full set of online lecturer support materials, while a unique set of integrative cases prepared by international academics help consolidate key themes and learning objectives.

This book presents a unique collection of case studies from across the globe to create a comprehensive understanding of how family firms can respond to future disruptions. Each case contains learning notes with objectives, discussion questions and suggested readings to facilitate learner understanding and engagement with the topic. Cases on topics such as global succession and governance practices will aid strategic decision-making capabilities in family businesses and will also benefit practitioners in these areas. Diverse in terms of generational involvement, demographic groups, cultural aspects, institutional settings and industries, the cases range from founder-led SMEs to multi-generational family conglomerates in 18 countries spanning over four continents. In addition to identifying successful practices, this book offers unconventional wisdom on the impact of family feuds, sudden death, divorce and multiple marriages on family businesses. It concludes by exposing new understandings on succession and the unique role played by rising-generation leaders in this disruptive era. Informed by the common research paradigm of the Successful Transgenerational Entrepreneurship Practice (STEP) Project Global Consortium, this book will provide a practical learning experience for advanced students and scholars of family business, family entrepreneurship, and strategic management studies.

Starting a business is one thing. Making that business successful is quite another. We’ve all read the failure statistics of start-ups, yet we entrepreneurs are a determined bunch of people – we are not easily deterred and will try, and try, and try again.>

We are the drivers of economic growth and job creation, but sadly we are often the unsung heroes of the South African economy. With the lack of support for start-ups and absence of knowledge-sharing, being an entrepreneur is far from easy and what is missing is business guidance and mentorship.

Mistakes are made that could be avoided. We certainly don’t have all the answers all of the time, especially when we’re starting out. But you know who does? Those who’ve been down the same path before.

And that is where the value of this book, The Book Every Entrepreneur Has to Read, lies. It is full of sage advice, lessons learned, and thousands of hours of hard-earned knowledge from thriving entrepreneurs, covering: What they wish they knew when they were starting out.

What they wouldn’t do again, and the lesson learned. Wisdom they have picked up along the entrepreneurial journey from mindset to idea, planning to execution, funding to partnerships, networking to negotiating, innovation to strategy, hiring to company culture, social media to technology, and everything in between.

Don’t become a statistic – start reading and make notes and lists of what you can do today, to not only negotiate the sometimes hazardous entrepreneurial journey, but excel from a great idea to a successful business.

Straight from the heart of South Africa’s townships and rural areas, Rising from the Township is an essential read for anyone seeking inspiration and practical strategies to build a thriving business.

This first volume in an ongoing series offers a deep dive into the journeys of South Africa’s most inspiring leaders, showing how they turned challenges into opportunities, accessed new markets, secured funding, and built powerful partnerships.

Meet 10 trailblazers reshaping their industries, including:

• Themba Makamo, founder of Vaya Footwear
• Sheldon Tatchell, founder of Legends Barbershop
• Ntuthuko Shezi, founder of Livestock Wealth
• Nozipho Tshabalala, founder of The Conversation Strategists
• Candice Thurston, founder of Candi & Co.

Each story is a powerful testament to resilience, creativity, and the unstoppable spirit that thrives in South Africa’s townships and rural areas.

Be part of the movement and get your copy today!

It is almost impossible to keep up with the pace and direction in which business and technology are moving today.

ARTIFICIAL INTELLIGENCE. AUTOMATION. BLOCKCHAIN. BIG DATA. INTERNET OF THINGS. THE FOURTH INDUSTRIAL REVOLUTION.

Who actually knows what any of these concepts mean for their business, much less how to integrate them? Things are moving at a faster pace than ever before and trying to keep up has become intimidating and overwhelming. It’s tempting to bury your head in the sand than try to make head or tail of it all. But none of the buzzwords actually matter! You don’t have to jump aboard every single change and adjustment in the market, or trade in your suit for a T-shirt, jeans and sneaker combo. If you have the right context, it’s a lot simpler to understand and use technological shifts as an opportunity to transform your business.

Tech Adjacent is about understanding the principles of tech and its pace, hearing the footsteps of where it might be going, knowing how disruption and innovation work tangibly and, most importantly, leveraging it for your individual exponential success. Innovation is contextual, so while Uber, Airbnb and Facebook are grandiose Silicon Valley success stories, they have little relevance in our own market. This book shares stories and case studies of African businesses, exposing who is getting disrupted as we speak and why, as well as how new companies are leading the next wave of growth. Mushambi Mutuma’s experience and expertise in both business and as a tech entrepreneur give real-life context to rapid change, unlocking future opportunities and offering tools to predict where your audience and industry are heading. He sells no big ideas, but genuinely shares his unique perspectives and know-how to help whoever he can in the process.

Tech Adjacent isn’t just another book on growing your business in 100 days, nor is it dry academic theory. It is the guidebook for not only surviving but excelling in a world of exponential growth. Whether you are a start-up entrepreneur or a corporate executive, this guide is a must for both present and future leaders.

Entrepreneurship and small businesses are vital determinants of sustainable economic growth, particularly in emerging economies, and are acknowledged as engines driving competitiveness and job creation. Countries that have encouraged and nurtured both of these have stronger economies and are more resilient. Entrepreneurship and small business management focuses on developing the important skills necessary for entrepreneurs to succeed at doing business in emerging economies either in small or larger business.

Entrepreneurship and small business management provides a balanced theory and practical approach to help budding entrepreneurs develop thriving businesses. Fundamental aspects such as innovation and creativity are discussed as well as entrepreneurial strategies. The concluding section covers the essence of the business plan as well as relevant case studies, which are presented as a way of ensuring understanding.

Contents include the following:

• Starting a business
• Entrepreneurial skills
• Finance
• Corporate entrepreneurship
• Entrepreneurship
• Social entrepreneurship
• Governance
• Sustainability

Entrepreneurship and small business management aims to provide students of today with competencies to foster entrepreneurship.

Entrepreneurs generally lack the marketing capabilities necessary to bring their new product to market. To engage the resources required to do this, they must somehow place a value on the enterprise. However, all of the methods of valuation currently available are based on the use of historical or current revenues, and therefore are not applicable to an entrepreneurial enterprise with a first-time product. In Valuing an Entrepreneurial Enterprise, Audretsch and Link present a valuation method uniquely tailored to emerging technology-based ventures that have no revenue history to lean on. Unlike many traditional methods, theirs does not take into account the track record of companies and products similar to that being valuated. Instead, it draws on economic theory to formulate a solution to the problem.
The book develops conceptual ground, including trends in entrepreneurship, models of innovation, and the economics of standards and entrepreneurship policy. The authors review the traditional valuation methods and illustrate them numerically with case studies to show how the traditional approach produces an incorrect valuation. The core of the book presents the new methodology and demonstrates how it avoids the pitfalls of past approaches. The authors also show how public policy on technology and infrastructure changes valuations of start-up firms in areas such as stem-cell products and renewable fuels projects.
Valuing an Entrepreneurial Enterprise will serve as a valuable resource for advanced students, economists, financial planners, and valuators interested in new valuation methods and the theory behind them, as well as those interested in entrepreneurship.

Given the overwhelming number of ineffective economic reform policies and programs, a central question for international development concerns how significant economic change happens. In the midst of this quandary, a puzzle has been growing quietly the last two decades. Vietnam has transitioned from a poor, centrally planned economy to one of the fastest growing, market economies in the world, despite ignoring conventional reform strategies. This book focuses on solving a specific puzzle of Vietnam's transition. Its fastest growing city, Ho Chi Minh City, has a real estate industry that ranks as the worst place in the world for private capital to invest . Nevertheless, entrepreneurs have emerged to form private firms within the first decade of transition. Where did these people come from? How could they conduct business in such an inhospitable economic environment? The book finds that the transition to capitalism is neither the natural propensity of individuals nor the decision of an all-powerful state nor necessarily requires a long, evolutionary process. The major, rapid, and discontinuous economic change that occurred in Vietnam was fundamentally enabled by a social reconstruction of cognitive paradigms. The new social cognition framework accounts for why some firms were more successful than others as well as why Vietnam's capitalism has surprising characteristics.

Essentials of Entrepreneurship examines all phases of the entrepreneurial process: generating ideas for something new and better than what currently exists, determining whether these ideas suggest viable business opportunities, identifying and obtaining the financial and human resources required, securing intellectual property protection, launching the new venture, developing strategies for gaining and maintaining competitive advantage, and building a customer base. In discussing these and other topics, the text draws on research findings that help identify variables that play a role in entrepreneurs? effective performance of these tasks, and so?ultimately?in their success. New to the second edition: ? Two brand new chapters, addressing the issues facing the next generation of entrepreneurs: ? how to achieve long-term success through maintaining growth with sustainable business goals the emerging trends to look out for, including the gig economy and technological advances.? New updated case studies place entrepreneurial theory into practice, identifying how others can take inspiration from them. Updated cases and examples include Pets.com; aeroponic farming; Martha Stewart Living; the amphicar and social networks New discussion of non-traditional forms of support such as crowd funding and social media, and their effect on the modern entrepreneur Updated chapter on opportunity recognition; why some people are better at it than others and the role of self-regulatory theory, including signal detection theory New coverage of the effects of business failure, including the role of psychological capital and how successful serial entrepreneurs learn from their failures and mistakes Updated coverage of the government regulation and legislation affecting new ventures. Presenting a concise and current overview of entrepreneurship and assuming no previous knowledge, this text is ideal for use in any undergraduate or MBA level entrepreneurship course, whether within a business school or any other discipline.

Externally-promoted institutional reform, even when nominally accepted by developing country governments, often fails to deliver lasting change. Diasporans-immigrants who still feel a connection to their country of origin-may offer an In-Between Advantage for institutional reform, which links problem understanding with potential solutions, and encompasses vision, impact, operational, and psycho-social advantages. Individuals with entrepreneurial characteristics can catalyzing institutional reform. Diasporans may have particular advantages for entrepreneurship, as they live both psychologically and materially between the place of origin they left and the new destination they have embraced. Their entrepreneurial characteristics may be accidental, cultivated through the migration and diaspora experience, or innate to individuals' personalities. This book articulates the diaspora institutional entrepreneur In-Between Advantage, proposes a model for understanding the characteristics and motivational influences of entrepreneurs generally and how they apply to diaspora entrepreneurs in particular, and presents a staged model of institutional entrepreneur actions. I test these frameworks through case narratives of social institutional reform in Egypt, economic institutional reform in Ethiopia, and political institutional reform in Chad. In addition to identifying policy implications, this book makes important theoretical contributions in three areas. First, it builds on existing and emerging critiques of international development assistance that articulate prescriptions related to alternative theories of change. Second, it fills an important gap in the literature by focusing squarely on the role of agency in institutional reform processes while still accounting for organizational systems and socio-political contexts. In doing so, it integrates a more expansive view of entrepreneurism into extant understandings of institutional entrepreneurism, and it sheds light on what happens in the frequently-invoked black box of agency. Third, it demonstrates the fallacy of many theoretical frameworks that seek to order institutional change processes into neatly definable linear stages.

Many people believe that quitting your job and becoming an entrepreneur is a romantic notion, but being your own boss isn’t just about freedom. Nor is it about the status that comes your way when you innovate the product or service that no one knew, until now, they simply could not live without. And it’s not even about the amazing income you’ll be getting when your start-up hits the big time.

Entrepreneurship is none of these things. It’s about plain hard work which often garners little – if any – reward. It’s about keeping going even when you feel you have no more to give and remaining focused and consistent when all you want to do is walk away. It’s about searching through dustbins for business, leaving no stone unturned. Abed Tau knows this because he has walked the entrepreneurial road many times. Having started a number of businesses – some successful, others not – he knows what it’s like, and what it takes, to be an entrepreneur.

While entrepreneurship may ultimately be richly rewarding, it’s important to know some of the challenges upfront before you set off to chase your dream. In Searching Through Dustbins, Abed shares his experiences with candour and humour, painting an honest picture of the life of an entrepreneur. Essential reading for any would-be or start-up business owner, it’s a vital insight into what to expect and it also provides pragmatic advice for starting or building a business.

Searching Through Dustbins comes from the heart and speaks to the heart. It will inspire and motivate you, while ensuring that your entrepreneurial dreams and aspirations stay on track.