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Swimming With Sharks will inspire ‘a-ha’ moments that will make it more fun to be at work – or maybe even make it possible for your business to survive the turbulent economic seas that seem synonymous with building a business in the 21st century.
Entrepreneur, marketing and communications expert Gavin Moffat found remarkable parallels between his two passions: consulting to businesses as they navigate through change, and SCUBA and technical diving. While one seems to be all work and the other all play, achieving success in either requires very similar approaches.
Gavin’s style is to-the-point, irreverent, and frequently funny. This book is a conversation with a friend who asks questions that may make you squirm a little or maybe even wriggle in discomfort. But they’re questions that will make you think – and change the way you think too. Including contributions from other smart disruptive thinkers, Swimming With Sharks offers exceptional food for thought on these topics and provides guidelines on how to take action.
In business, as in life and sport, you never know it all. Lifelong learning is the name of the game. You can always improve, do things differently and add more value to your customers. You can never tick ‘learning’ off your to-do list.
The go-to guide for every young black entrepreneur!
The 7 Things Every Young Black Entrepreneur Should Know is a practical and inspirational guidebook aimed at empowering the next generation of young black entrepreneurs. The odds of success for any entrepreneur are poor. The odds of success for young black entrepreneurs are abysmal. The aim of this book is to assist them to improve those odds. And with South Africa’s low employment levels, there has never been a better time for young black people to set off on the road to entrepreneurship.
All the information in this book is based on the author’s decades of experience as an entrepreneur and represents a distillation of the most important lessons he’s learnt. Readers will be empowered to understand how to leverage their strengths, minimise their weaknesses, count the true cost of success, be patient, distinguish between good and bad ideas, manage risk, raise funding wisely and build shared prosperity – all from the perspective of a young black entrepreneur.
Personal Branding For Entrepreneurs provides quick-fire, practical advice and real-life examples and success stories to help entrepreneurs build and market their own personal brands.
In today’s fast-paced, interconnected world, you need to have a personal brand, apart from that of your company. If you haven’t already got one, you need to start cultivating it into something of your choosing before it becomes defined by those around you. Learn what your personal brand is, why it’s critical to your success as an entrepreneur and what you need to do to grow, maintain and nurture it.
Donna Rachelson, a specialist in branding and marketing, and the author of three books, distils and shares her insights from years of experience in helping entrepreneurs grow and scale their businesses through the building of their authentic personal brands. Jam-packed with easily digestible nuggets of information and easy-to-apply actions, and with contributions from seven other entrepreneurs from different industries and at different stages of their personal branding journeys, Personal Branding For Entrepreneurs is a must-have in any entrepreneur’s personal development toolkit.
The all-new Business and Marketing Cases is an engaging collection of case studies dealing with real-life businesses. Written by the business owners themselves, the stories are unique and inspiring to students, practitioners and would-be entrepreneurs. Owners, entrepreneurs and corporates (from SMMEs to larger companies) share their frustrations, successes, and challenges on starting and running successful businesses.
Mike Sharman invites you to share in the hustle, in this business book The Best Dick. From the enthusiastic, entrepreneurial beginnings of a bootstrapped startup founder - a relatively inexperienced 26 year old - to a seasoned, professional, storyteller, who has built a boutique social media advertising agency that has made more brands go viral, globally, than any other studio in Africa.
Mike seamlessly and hypnotically entwines business insights and universal premises of first hires, cash flow challenges, brand building, networking and pitches, with his humorous storyselling approach to deliver a page-turner complete with armed robberies, fancy-dress competitions and partnering with some of the planet’s most coveted brands.
The Best Dick is the catalyst you’ve been waiting for, your entire life, to encourage your emancipation from the payroll hamster wheel, in order to just start your own business. And, for the existing entrepreneur to find solace in the fact that founding your own company is the best, damn decision you ever made.
Life is short. Play naked!
Entrepreneurship is a dynamic process constantly evolving through innovation, in that entrepreneurs start a business to sell profitable products and services which often do not previously exist or to improve on those that do. This process requires the entrepreneur to have major skills in different functional areas of the business. Dynamics of entrepreneurship is about entrepreneurship in the South African business environment. It describes how entrepreneurs can organise resources and activities for the potential business to operate as profitably as possible. It emphasises that marketing and finance are the two most important business functions every entrepreneur needs to know, for both a start-up enterprise and long-term sustainability.
'A refreshingly honest reminder of what the path to business success really looks like ... It's an amazing tale' Bill Gates
'The best book I read last year was Shoe Dog, by Nike's Phil Knight. Phil is a very wise, intelligent and competitive fellow who is also a gifted storyteller' Warren Buffett
In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the boot of his Plymouth, Knight grossed $8000 in his first year. Today, Nike's annual sales top $30 billion. In an age of start-ups, Nike is the ne plus ultra of all start-ups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognisable symbols in the world today.
But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, he tells his story. Candid, humble, wry and gutsy, he begins with his crossroads moment when at 24 he decided to start his own business. He details the many risks and daunting setbacks that stood between him and his dream - along with his early triumphs. Above all, he recalls how his first band of partners and employees soon became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything.
A memoir rich with insight, humour and hard-won wisdom, this book is also studded with lessons - about building something from scratch, overcoming adversity, and ultimately leaving your mark on the world.
The team behind HOW GOOGLE WORKS returns with management lessons from legendary coach and business executive, Bill Campbell, whose mentoring of some of our most successful modern entrepreneurs has helped create well over a trillion dollars in market value.
Bill Campbell played an instrumental role in the growth of several prominent companies, such as Google, Apple, and Intuit, fostering deep relationships with Silicon Valley visionaries, including Steve Jobs, Larry Page, and Eric Schmidt. In addition, this business genius mentored dozens of other important leaders on both coasts, from entrepreneurs to venture capitalists to educators to football players, leaving behind a legacy of growing companies, successful people, respect, friendship, and love after his death in 2016.
Leaders at Google for over a decade, Eric Schmidt, Jonathan Rosenberg, and Alan Eagle experienced firsthand how the man fondly known as Coach Bill built trusting relationships, fostered personal growth-even in those at the pinnacle of their careers-inspired courage, and identified and resolved simmering tensions that inevitably arise in fast-moving environments. To honor their mentor and inspire and teach future generations, they have codified his wisdom in this essential guide.
Based on interviews with over eighty people who knew and loved Bill Campbell, TRILLION DOLLAR COACH explains the Coach's principles and illustrates them with stories from the many great people and companies with which he worked. The result is a blueprint for forward-thinking business leaders and managers that will help them create higher performing and faster moving cultures, teams, and companies.
Introduction to Retailing is aimed at students of commerce and entrepreneurs who want to start a retail business or who already have a business and want to make it more successful. In today's very competitive retail environment retailers need to be proactive and able to adapt to changing situations. This third edition of Introduction to Retailing looks at the factors all new retailers need to consider when starting a retail business. Theory on these issues is enhanced with practical examples, giving this edition a uniquely South African flavour.
This timely and engaging book explores the role of European political entrepreneurship in debating, shaping and implementing the Europe 2020 strategy. Insightful chapters analyse the content, conditions and consequences of Europe 2020, investigating the plan for a future prosperous EU economy. Focussing on how European political entrepreneurship functions in times of crisis, Smart, Sustainable and Inclusive Growth considers these crises as potential windows of opportunity. The expert contributors highlight how the 2020 strategy has been debated, decided on, and then implemented from a governance perspective with multiple actors, and look ahead to necessary future developments. Further to this, multi-level governance is discussed as a way to address the demanded socio-economic goals across the EU in order to effect smart, sustainable and inclusive growth. Entrepreneurship and public policy scholars, particularly those with an interest in European affairs will find this book to be an interesting read. It will also prove to be a powerful resource for politicians and public servants working within the Europe 2020 strategy.
Offering an empirically rigorous perspective on actionable approaches to entrepreneurship education, including learning, teaching and assessment methods, this book aims to bridge the gap between the theory and practice of entrepreneurship education as it relates to local, regional, national and international contexts. An impressive team of leading international authorities and acclaimed experts provide a comprehensive and in-depth exploration of the role and impact of entrepreneurship education in industrially developed and developing countries as well as transition economies. Incorporating a wealth of new, emergent and innovative techniques, this book will allow teachers to effectively encourage future entrepreneurs to realize their ideas and intentions, and to convert them into successful and sustainable small businesses. An excellent addition to current entrepreneurship education literature, this book will be of interest to entrepreneurship teachers, postgraduate and doctoral students, as well as graduate entrepreneurs, for its useful empirical basis, in addition to extensive theoretical and practical knowledge.
I Am My Brand is a toolkit for personal brand success. Featuring dynamic female brand builders from around the world, the book is a woven tapestry of personal brand advice with storytelling and support that offers a practical guide for female entrepreneurs, freelancers and executives. I Am My Brand explores the techniques used by different women across cultures to build their personal brand, as well as the challenges they faced and their paths to overcoming them. Focused on the skills needed to succeed, their stories - coupled with the author's expertise - will support readers on their own journey to brand success and self-empowerment in work and life. The book is written in a down-to-earth style, with light entertainment and real-life anecdotes, providing insights into how to create, package and grow your personal brand. Written by one of the most influential female brand builders in the UK, I Am My Brand is a testament to the power of being a woman and illustrates what it takes to build a powerful female brand in today's male dominated business world.
Many entrepreneurs starting up their own business have a great idea, but they fail because they haven’t spent enough time planning how to carry it out. In this book, a team of successful entrepreneurs, business advisors and subject specialists lay out the process of planning and starting your own enterprise, introducing you to the world of entrepreneurship and advising how to grow a business. Drawing on their personal experiences in the different phases of start-up and establishing their businesses they add valuable hands-on information.
Entrepreneurship – An African Perspective is a theoretical as well as practical guide on how to develop business ideas to establish a successful enterprise. In it you will find:
The authors use an accessible approach to guide readers to be positive yet critical, and creative yet practical in their research and analysis of a business idea, and ultimately to develop a business idea that will be profitable.
TRY (FREE for 14 days), OR RENT this title: www.wileystudentchoice.com Successful entrepreneurship requires a specialized mix of innovation, drive, business acumen, and communication; an entrepreneur sees the potential and pitfalls in any idea, and understands the product, the market, and the business climate well enough to make smart decisions for the venture. This book is designed to go beyond the nuts and bolts of entrepreneurship and help students develop the critical foundation referred to as "entrepreneurial thinking." Organized to align with the typical flow of development, the text allows students to develop their own ideas alongside each lesson. Coverage of goals, opportunities, and resources includes detailed discussion of venture funding, financial resources, and the relationships needed to get an idea off of the ground; subsequent chapters include clear guidance on keeping the momentum going through product development, enterprise growth, value creation, and the evolution of the business model. Based on the latest research and providing a truly global perspective, this book gives students a comprehensive, real-world foundation in entrepreneurship today.
When Ian Fuhr started out as a businessman 40 years ago, the secret of his success was already cemented in two traits - humility and a desire to break the rules. A spirit of fearlessness, fun, honesty and respect has underscored his every venture, which spans the music industry, discount department stores, a labour relations consultancy and, eventually, South Africa's biggest beauty chain, Sorbet. In Get that feeling Ian shares the principles that have guided him over the years and takes the reader through the arduous but fulfilling process of building a pioneering people's brand that was born on a dream and built on a `feeling'. By emphasising customer service and putting people before profit, his vision holds valuable lessons for entrepreneurs who are keen to make a sustainable contribution to South Africa's economy.
Entrepreneurs are the core and essence of any economy. Without
entrepreneurs, there would be no business and without business,
there would be no government, as there would be nobody to pay taxes
to finance it. What distinguishes entrepreneurs from the masses,
and even from innovative individuals, is that they act on
opportunities and create something new, thereby driving economic
evolution. Entrepreneurship – a South African perspective is a
guide to becoming a successful entrepreneur.
Silicon Valley is full of start-up success stories; every day stories emerge of a new company with the potential for a billion-dollar valuation and plans for global domination. But what can we really learn from these stories? How many of these start-ups are genuinely successful in the long term? When nine out of ten start-ups end in spectacular burnout, how can we ensure our own success story? While most books and press focus on the more sensational moments of creation and conclusion, The Messy Middle argues that the real key to success is how you navigate the ups-and-downs after initial investment is secured. It will give you all the insights you need to build and optimize your team, improve your product and develop your own capacity to lead. Building on seven years' of meticulous research with entrepreneurs, small agencies, start-ups and billion-dollar companies, Scott Belsky offers indispensable lessons on how to endure and thrive in the long term.
`A gripping but utterly heartrending read' - The Sunday Times `A must-read for beauty fans and budding entrepreneurs alike' - Glamour `Honest and inspiring' - Good Housekeeping `Inspirational' - Prima `A fantastic read... Honest and inspirational... Jo's couragous story is not just for those who are fans of famous scents and fancy bags, but also for budding entrepreneurs' - The Sun `Inspiring and insightful' - Woman & Home `You won't fail to be inspired by this scented story' - YOU Jo Malone is the inspirational British businesswoman responsible for creating her globally renowned beauty business and, more recently, her new brand 'Jo Loves'. This, her first autobiography, tells in full her incredible journey from modest beginnings as a teenager, struggling with dyslexia and leaving school with no qualifications, to becoming an international brand name and one of the world's most successful entrepreneurs. Jo's lively story explores how her fascination with smell teamed with her natural ability to create world-famous blends such as 'Lime, Basil & Mandarin', revolutionised the way we think about fragrance. Her unique talent for pioneering innovation and originality within her field is unrivalled. Yet, despite her success, she has faced huge challenges with courage and determination, including being diagnosed with breast cancer at the age of 37 and told she only had nine months to live, and her decision to go it alone after selling the original Jo Malone brand to the Estee Lauder Corporation and walking away in 2006. Jo's commitment and down-to-earth approach to life, work and family makes her one of the most likeable and well respected personalities in British retail and her honesty, hard work and entrepreneurial grit are an inspiration to all.
Do you have a hobby you wish you could indulge in all day? An obsession that keeps you up at night? Now is the perfect time to take that passion and make a living doing what you love. In Crush It! Why NOW Is the Time to Cash In on Your Passion, Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses. Gary spent years building his family business from a local wine shop into a national industry leader. Then one day he turned on a video camera, and by using the secrets revealed here, transformed his entire life and earning potential by building his personal brand. By the end of this book, readers will have learned how to harness the power of the Internet to make their entrepreneurial dreams come true. Step by step, Crush It! is the ultimate driver's manual for modern business.
'Superb ... At a time when government action of any kind is ideologically suspect, and entrepreneurship is unquestioningly lionized, the book's importance cannot be understated' Guardian According to conventional wisdom, innovation is best left to the dynamic entrepreneurs of the private sector, and government should get out of the way. But what if all this was wrong? What if, from Silicon Valley to medical breakthroughs, the public sector has been the boldest and most valuable risk-taker of all? 'A brilliant book' Martin Wolf, Financial Times 'One of the most incisive economic books in years' Jeff Madrick, New York Review of Books 'Mazzucato is right to argue that the state has played a central role in producing game-changing breakthroughs' Economist 'Read her book. It will challenge your thinking' Forbes
INSTANT NEW YORK TIMES BESTSELLER 'I'd recommend John's book for anyone interested in becoming a better manager', Bill Gates 'Management magic....Measure What Matters is a must read for anyone motivated to improve their organization' - Former Vice President Al Gore, chairman of the Climate Reality Project 'Measure What Matters shows how any organization or team can aim high, move fast, and excel' , Sheryl Sandberg, Facebook COO and founder of Leanln.org and OptionB.org 'Measure What Matters deserves to be fully embraced by every person responsible for performance in any walk of life' - Jim Collins, author of Good to Great 'In this indispensable book, the most important venture capitalist of our era reveals a key to business innovation and success - Walter Isaacson, author of Steve Jobs and The Innovators 'Measure What Matters takes you behind the scenes for the creation of Intel's powerful OKR system - one of Andy Grove's finest legacies' - Gordon Moore, cofounder and former chairman of Intel -------- The revolutionary movement behind the explosive growth of Intel, Google, Amazon and Uber. With a foreword by Larry Page, and contributions from Bono and Bill Gates. Measure What Matters is about using Objectives and Key Results (OKRs), a revolutionary approach to goal-setting, to make tough choices in business. In 1999, legendary venture capitalist John Doerr invested nearly $12 million in a startup that had amazing technology, entrepreneurial energy and sky-high ambitions, but no real business plan. Doerr introduced the founders to OKRs and with them at the foundation of their management, the startup grew from forty employees to more than 70,000 with a market cap exceeding $600 billion. The startup was Google. Since then Doerr has introduced OKRs to more than fifty companies, helping tech giants and charities exceed all expectations. In the OKR model objectives define what we seek to achieve and key results are how those top- priority goals will be attained. OKRs focus effort, foster coordination and enhance workplace satisfaction. They surface an organization's most important work as everyone's goals from entry-level to CEO are transparent to the entire institution. In Measure What Matters, Doerr shares a broad range of first-person, behind-the-scenes case studies, with narrators including Bono and Bill Gates, to demonstrate the focus, agility, and explosive growth that OKRs have spurred at so many great organizations. This book will show you how to collect timely, relevant data to track progress - to measure what matters. It will help any organization or team aim high, move fast, and excel. -------- John Doerr joined Kleiner Perkins Caufield & Byers in 1980 and has since backed some of the world's most successful entrepreneurs and companies, such as Google, Zynga and Amazon. John serves on the boards of Google, Zynga and Amyris. He also led KPCB's investment in Twitter. He is a member of the American Academy of Arts and Sciences, and was a member of U.S. President Barack Obama's Council on Jobs and Competitiveness. He has 291K followers on Twitter. His TED Talk on greentech has 896K views.
Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. There is growing recognition that entrepreneurship can be better understood within its context(s). This carefully designed book invites readers to take a journey: from reflecting critically on where the discussion on context and entrepreneurship stands today towards identifying future research questions and themes that deserve the attention of entrepreneurship scholars. This collection draws attention to the research challenges the entrepreneurship field faces by reviewing the many facets of contexts and by reflecting on methods and theoretical approaches that are required in order to contextualize entrepreneurship research. Written by renowned international scholars, the book's leading-edge contributions provide a thorough exploration of how to contextualize entrepreneurship research. Taking a multidisciplinary approach, comprehensive coverage of the entrepreneurship/contexts debate is included, in addition to reading lists and a chapter dedicated to advancing future research avenues. Students and academics interested in context and entrepreneurship will benefit from this far-reaching and forward-thinking book.
The ground-breaking and exhilarating exploration into how to succeed in the 21st Century.
'David Epstein manages to make me thoroughly enjoy the experience of being told that everything I thought about something was wrong. I loved Range.' – Malcolm Gladwell, bestselling author of Outliers.
From the ‘10,000 hours rule’ to the power of Tiger parenting, we have been taught that success in any field requires early specialization and many hours of deliberate practice. And, worse, that if you dabble or delay, you'll never catch up with those who got a head start.
This is completely wrong.
In this landmark book, David Epstein shows you that the way to succeed is by sampling widely, gaining a breadth of experiences, taking detours, experimenting relentlessly, juggling many interests - in other words, by developing range.
Studying the world's most successful athletes, artists, musicians, inventors and scientists, Epstein demonstrates why in most fields - especially those that are complex and unpredictable - generalists, not specialists are primed to excel. No matter what you do, where you are in life, whether you are a teacher, student, scientist, business analyst, parent, job hunter, retiree, you will see the world differently after you've read Range. You'll understand better how we solve problems, how we learn and how we succeed. You'll see why failing a test is the best way to learn and why frequent quitters end up with the most fulfilling careers.
As experts silo themselves further while computers master more of the skills once reserved for highly focused humans, Range shows how people who think broadly and embrace diverse experiences and perspectives will increasingly thrive and why spreading your knowledge across multiple domains is the key to your success, and how to achieve it.
'David Epstein manages to make me thoroughly enjoy the experience of being told that everything I thought about something was wrong. I loved Range.' - Malcolm Gladwell, bestselling author of Outliers. Range is the ground-breaking and exhilarating exploration into how to be successful in the 21st Century, from David Epstein the acclaimed author of The Sports Gene. What if everything you have been taught about how to succeed in life was wrong? From the `10,000 hours rule' to the power of Tiger parenting, we have been taught that success in any field requires early specialization and many hours of deliberate practice. And, worse, that if you dabble or delay, you'll never catch up with those who got a head start. This is completely wrong. In this landmark book, David Epstein shows that the way to excel is by sampling widely, gaining a breadth of experiences, taking detours, experimenting relentlessly, juggling many interests - in other words, by developing range. Studying the world's most successful athletes, artists, musicians, inventors, and scientists Epstein discovered that in most fields - especially those that are complex and unpredictable - generalists, not specialists, are primed to excel. They are also more creative, more agile, and able to make connections their more specialized peers can't see. Range proves that by spreading your knowledge across multiple domains is the key to success rather than deepening their knowledge in a single area. Provocative, rigorous, and engrossing, Range explains how to maintain the benefits of breadth, diverse experience and interdisciplinary thinking in a world that increasingly demands, hyper-specialization.
Entrepreneurs build businesses to fulfil dreams for themselves,
their families, their employees and their community. Their business
lives therefore have an impact on a wide range of people.
Entrepreneurial skills focuses on the essential concepts and skills
needed to grow and manage a business successfully.
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