Fountain-Pens - The Super-Pen for Our Super-Men Ladies! Learn To Drive! Your Country Needs Women Drivers! Do you drink German water? When Britain declared war on Germany in 1914, companies wasted no time in seizing the commercial opportunities presented by the conflict. There was no radio or television. The only way in which the British public could get war news was through newspapers and magazines, many of which recorded rising readerships. Advertising became a new science of sales, growing increasingly sophisticated both in visual terms and in its psychological approach. This collection of pictorial advertisements from the Great War reveals how advertisers were given the opportunity to create new markets for their products and how advertising reflected social change during the course of the conflict. It covers a wide range of products, including trench coats, motor-cycles, gramophones, cigarettes and invalid carriages, all bringing an insight into the preoccupations, aspirations and necessities of life between 1914 and 1918. Many advertisements were aimed at women, be it for guard-dogs to protect them while their husbands were away, or soap and skin cream for 'beauty on duty'. At the same time, men's tailoring evolved to suit new conditions. Aquascutum advertised 'Officers' Waterproof Trench Coats' and one officer, writing in the Times in December 1914, advised others to leave their swords behind but to take their Burberry coat. Sandwiched between the formality of the Victorian era and the hedonism of the 1920s, these charged images provide unexpected sources of historical information, affording an intimate glimpse into the emotional life of the nation during the First World War.

A noted World War I scholar examines the critical decisions and events that led to Germany's defeat, arguing that the German loss was caused by collapse at home as well as on the front. Much has been written about the causes for the outbreak of World War I and the ways in which the war was fought, but few historians have tackled the reasons why the Germans, who appeared on the surface to be winning for most of the war, ultimately lost. This book, in contrast, presents an in-depth examination of the complex interplay of factors-social, cultural, military, economic, and diplomatic-that led to Germany's defeat. The highly readable work begins with an examination of the strengths and weaknesses of the two coalitions and points out how the balance of forces was clearly on the side of the Entente in a long and drawn-out war. The work then probes the German plan to win the war quickly and the resulting campaigns of August and September 1914 that culminated in the devastating defeat in the First Battle of the Marne. Subsequent chapters discuss the critical factors and decisions that led to Germany's loss, including the British naval blockade, the role of economic factors in maintaining a consensus for war, and the social impact of material deprivation. Starts a new and fuller discussion of Germany's defeat that goes beyond the battlefields of the Western Front Argues that Germany's defeat was caused by a complex interplay of domestic, social, and economic forces as well as by military and diplomatic factors Integrates the internal problems the German people experienced with Germany's defeats at sea and on land Highlights the critical role played by Britain and the United States in bringing about Germany's defeat Discusses the failures of German military planning and the failure of the nation's political leaders and military leaders to understand that war is the continuation of diplomacy by other means

Covering the period from the Armistice to 1939, the book examines the experiences of Irish soldiers who had fought in the British army in the First World War on returning home to what became the Irish Free State. At the onset of the War, southern Irishmen volunteered in large numbers and marched off accompanied by cheering crowds and the promise of a hero's welcome home. In 1916, while its soldiers fought in the British army, Ireland witnessed an insurrection against British rule, the Easter Rising. Ireland's soldiers returned to a much-changed country, which no longer recognised their motives for fighting and which was at war with the country in whose army they had served. It has long been believed that the returning soldiers were subject to intimidation by the IRA, some killed as a retrospective punishment for their service with the imperial power, and that they formed a marginalised group in Irish society. Using new sources, this enlightening book argues otherwise and examines their successful integration into Irish society in the interwar years and the generous support given to them by the British Government. Far from being British loyalists, many served in the IRA and the Free State army, and became republican supporters.