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Books > Reference & Interdisciplinary > Library & information sciences > General

Libraries as Dysfunctional Organizations and Workplaces (Hardcover): Spencer Acadia Libraries as Dysfunctional Organizations and Workplaces (Hardcover)
Spencer Acadia
R3,857 Discovery Miles 38 570 Ships in 12 - 17 working days

This book analyses: the 'dysfunctional' concept in the professional and academic LIS discourse by exposing the internal problematics of libraries, especially at the social and organizational level. dysfunctional nature of modern libraries, while simultaneously proposing solutions to reduce and alleviate dysfunction. This book will be essential reading for librarians and LIS students currently working or preparing to work in public, college, and university libraries.

Hybrid Intelligent Systems for Information Retrieval (Hardcover): Anuradha D. Thakare, Shilpa Laddha, Ambika Pawar Hybrid Intelligent Systems for Information Retrieval (Hardcover)
Anuradha D. Thakare, Shilpa Laddha, Ambika Pawar
R3,699 Discovery Miles 36 990 Ships in 12 - 17 working days

Hybrid Intelligent Systems for Information Retrieval covers three areas along with the introduction to Intelligent IR, i.e., Optimal Information Retrieval Using Evolutionary Approaches, Semantic Search for Web Information Retrieval, and Natural Language Processing for Information Retrieval. * Talks about the design, implementation, and performance issues of the hybrid intelligent information retrieval system in one book * Gives a clear insight into challenges and issues in designing a hybrid information retrieval system * Includes case studies on structured and unstructured data for hybrid intelligent information retrieval * Provides research directions for the design and development of intelligent search engines This book is aimed primarily at graduates and researchers in the information retrieval domain.

Documentation as Art - Expanded Digital Practices (Hardcover): Annet Dekker, Gabriella Giannachi Documentation as Art - Expanded Digital Practices (Hardcover)
Annet Dekker, Gabriella Giannachi
R3,843 Discovery Miles 38 430 Ships in 12 - 17 working days

This book Presents documentation as an expanded practice that is radically changing the ways in which to look at, participate in, and generate art. Brings together expertise from different disciplines and provides an in-depth investigation of the development of documentation as a set of production, circulation and preservation strategies. Illustrates how these strategies are often led by artists, audiences and museums, the contributions offer new insights into digital art and its history, curation and preservation, through documentation. By considering documentation as the main method of preserving these art forms, analyses how it can address the inherent challenges of capturing live events, visitor experiences, and evolving artworks. Will appeal to researchers and students engaged in the study of museums and curation, art and art history, performance, new media and digital art, library and information science, and conservation.

Libraries as Dysfunctional Organizations and Workplaces (Paperback): Spencer Acadia Libraries as Dysfunctional Organizations and Workplaces (Paperback)
Spencer Acadia
R1,184 Discovery Miles 11 840 Ships in 12 - 17 working days

This book analyses: the 'dysfunctional' concept in the professional and academic LIS discourse by exposing the internal problematics of libraries, especially at the social and organizational level. dysfunctional nature of modern libraries, while simultaneously proposing solutions to reduce and alleviate dysfunction. This book will be essential reading for librarians and LIS students currently working or preparing to work in public, college, and university libraries.

Computational Intelligence for Human Action Recognition (Paperback): Sourav De, Paramartha Dutta Computational Intelligence for Human Action Recognition (Paperback)
Sourav De, Paramartha Dutta
R1,547 Discovery Miles 15 470 Ships in 12 - 17 working days

Human Action Recognition is a challenging area presently. The vigor of research effort directed towards this domain is self indicative of this. With the ever-increasing involvement of Computational Intelligence in our day to day applications, the necessity of human activity recognition has been able to make its presence felt to the concerned research community. The primary drive of such an effort is to equip the computing system capable of recognizing and interpreting human activities from posture, pose, gesture, facial expression etc. The intent of human activity recognition is a formidable component of cognitive science in which researchers are actively engaged of late. Features: A systematic overview of the state-of-the-art in computational intelligence techniques for human action recognition. Emphasized on different intelligent techniques to recognize different human actions. Discussed about the automation techniques to handle human action recognition. Recent research results and some pointers to future advancements in this arena. In the present endeavour the editors intend to come out with a compilation that reflects the concerns of relevant research community. The readers would be able to come across some of the latest findings of active researchers of the concerned field. It is anticipated that this treatise shall be useful to the readership encompassing students at undergraduate and postgraduate level, researchers active as well as aspiring, not to speak of the senior researchers.

Qualitative Research and the Modern Library (Paperback): Valeda Dent Goodman Qualitative Research and the Modern Library (Paperback)
Valeda Dent Goodman
R1,642 R1,523 Discovery Miles 15 230 Save R119 (7%) Ships in 12 - 17 working days

Qualitative Research and the Modern Library examines the present-day role and provides suggestions for areas that might be suited to this type of research for the purposes of evaluation. The author discusses how the results from such research might be applied, and the overall impact of using this type of research to inform development of a more user-centred organisation. The book provides a thoughtful look at the implications of using qualitative research to inform decision-making processes within libraries and is written by an author and library researcher with international experience in various types of libraries, implementing/improving programs and services, and supporting user needs.
Fills a gap in the current literature that hasn t been found in journal articles written on this topicContains practical applications of qualitative research principles, with practical examples of select projectsWritten by an author and library researcher with international experience in various types of libraries, including work with large-scale qualitative studies, research design and evaluation of library services"

Power and Authority in Internet Governance - Return of the State? (Paperback): Blayne Haggart, Natasha Tusikov, Jan Aart Scholte Power and Authority in Internet Governance - Return of the State? (Paperback)
Blayne Haggart, Natasha Tusikov, Jan Aart Scholte
R1,299 Discovery Miles 12 990 Ships in 12 - 17 working days

Power and Authority in Internet Governance investigates the hotly contested role of the state in today's digital society. The book asks: Is the state "back" in internet regulation? If so, what forms are state involvement taking, and with what consequences for the future? The volume includes case studies from across the world and addresses a wide range of issues regarding internet infrastructure, data and content. The book pushes the debate beyond a simplistic dichotomy between liberalism and authoritarianism in order to consider also greater state involvement based on values of democracy and human rights. Seeing internet governance as a complex arena where power is contested among diverse non-state and state actors across local, national, regional and global scales, the book offers a critical and nuanced discussion of how the internet is governed - and how it should be governed. Power and Authority in Internet Governance provides an important resource for researchers across international relations, global governance, science and technology studies and law as well as policymakers and analysts concerned with regulating the global internet.

Recovery, Reframing, and Renewal - Surviving an Information Science Career Crisis in a Time of Change (Paperback, New): Oliver... Recovery, Reframing, and Renewal - Surviving an Information Science Career Crisis in a Time of Change (Paperback, New)
Oliver Cutshaw
R1,477 R1,375 Discovery Miles 13 750 Save R102 (7%) Ships in 12 - 17 working days

This book examines the difficulties confronting information professionals who, due to financial downturns, technological change, or personal crises, are forced to re-evaluate their career options. It is divided between a case study (based on the author s own experiences) of career dislocation and eventual career renewal, and several sections that offer pragmatic advice on how to recover from job loss, conduct a skills assessment and develop a practical job search strategy. The author, with honesty, confronts the serious and sometimes troubling psychological and professional consequences of layoffs and job burnout. This book presents an overall positive outlook on personal growth and the opportunities our new information environment holds.
Provides the tools and resources that will help the reader decide on the best approach to re-start their careerPresents first-hand experience about the anxiety, hard work, and excitement that go into career renewalShines a light on the understanding of the various challenges that come with working in multiple library environments"

iPhone Application Development - Strategies for Efficient Mobile Design and Delivery (Paperback, New): Jim Hahn iPhone Application Development - Strategies for Efficient Mobile Design and Delivery (Paperback, New)
Jim Hahn
R1,640 R1,520 Discovery Miles 15 200 Save R120 (7%) Ships in 12 - 17 working days

iPhone application development is explained here in an accessible treatment for the generalist Library and Information Science (LIS) practitioner. Future information-seeking practices by users will take place across a diverse array of ubiquitous computing devices. iPhone applications represent one of the most compelling new platforms for which to remediate and re-engineer library service. Strategies of efficient mobile design and delivery include adapting computing best practices of data independence and adhering to web standards as articulated by the W3C. These best practices apply across the diverse range of handheld devices and accompanying software development tools. This book is essentially a how-to guide for application development, laying out foundational principles and then moving toward practical implementations.
Overview and step-by-step development guide with Web Based Applications (the Dash code application)Overview and step-by-step development guide using the Native Application Developer (the Xcode application)Explaining principles of portability and transferability of systems

Towards A Semantic Web - Connecting Knowledge in Academic Research (Paperback): Bill Cope, Mary Kalantzis, Liam Magee Towards A Semantic Web - Connecting Knowledge in Academic Research (Paperback)
Bill Cope, Mary Kalantzis, Liam Magee
R2,509 R2,298 Discovery Miles 22 980 Save R211 (8%) Ships in 12 - 17 working days

This book addresses the question of how knowledge is currently documented, and may soon be documented in the context of what it calls semantic publishing . This takes two forms: a more narrowly and technically defined semantic web; as well as a broader notion of semantic publishing. This book examines the ways in which knowledge is represented in journal articles and books. By contrast, it goes on to explore the potential impacts of semantic publishing on academic research and authorship. It sets this in the context of changing knowledge ecologies: the way research is done; the way knowledge is represented and; the modes of knowledge access used by researchers, students and the general public.
Provides an introduction to the semantic web and semantic publishing for readers outside the field of computer scienceDiscusses the relevance of the semantic web and semantic publishing more broadly, and its application to academic researchExamines the changing ecologies of knowledge production"

Transforming Research Libraries for the Global Knowledge Society (Paperback): Barbara Dewey Transforming Research Libraries for the Global Knowledge Society (Paperback)
Barbara Dewey
R1,481 R1,380 Discovery Miles 13 800 Save R101 (7%) Ships in 12 - 17 working days

Transforming Research Libraries for the Global Knowledge Society explores critical aspects of research library transformation needed for successful transition into the 21st century multicultural environment. The book is written by leaders in the field who have real world experience with transformational change and thought-provoking ideas for the future of research libraries, academic librarianship, research collections, and the changing nature of global scholarship within a higher education context.
Authors are leaders in the research libraries field from a variety of countriesThought provoking chapters will help guide research library transformation globallyContains a diversity of thinking on research librarianship in the 21st century

Balkan Heritages - Negotiating History and Culture (Paperback): Maria Couroucli, Tchavdar Marinov Balkan Heritages - Negotiating History and Culture (Paperback)
Maria Couroucli, Tchavdar Marinov
R1,273 Discovery Miles 12 730 Ships in 9 - 15 working days

This volume deals with the relation between heritage, history and politics in the Balkans. Contributions examine diverse ways in which material and immaterial heritage has been articulated, negotiated and manipulated since the nineteenth century. The major question addressed here is how modern Balkan nations have voiced claims about their past by establishing 'proof' of a long historical presence on their territories in order to legitimise national political narratives. Focusing on claims constructed in relation to tangible evidence of past presence, especially architecture and townscape, the contributors reveal the rich relations between material and immaterial conceptions of heritage. This comparative take on Balkan public uses of the past also reveals many common trends in social and political practices, ideas and fixations embedded in public and collective memories. Balkan Heritages revisits some general truths about the Balkans as a region and a category, in scholarship and in politics. Contributions to the volume adopt a transnational and trans-disciplinary perspective of Balkan identities and heritage(s), viewed here as symbolic resources deployed by diverse local actors with special emphasis on scholars and political leaders.

Scholarly Communication in Library and Information Services - The Impacts of Open Access Journals and E-Journals on a Changing... Scholarly Communication in Library and Information Services - The Impacts of Open Access Journals and E-Journals on a Changing Scenario (Paperback, New)
Bhaskar Mukherjee
R1,857 R1,715 Discovery Miles 17 150 Save R142 (8%) Ships in 12 - 17 working days

This book has been written with a view to understand the validity of the perceptions of Open Access (OA) e-journals in the Library and Information Science (LIS) field. Using relevant OA journals this book presents and evaluates journals qualitatively and quantitatively. Over the last three hundred years scholarly journals have been the prime mode of transport in communicating the scholarly research process. However in the last few decades, a changing scenario has been witnessed in their form and format. OA is an innovative idea that attracts a fair amount of support and opposition around the world because it bridges the gap between digitally divided scholars by solving the pricing and permission crises that have imbalanced the scholarly communication process. Some scholars are of the opinion that OA has led to a chaotic environment where anyone can publish anything. Scholarly Communication in Library and Information Services records, in detail, the impact by accessing the journals web site qualitatively and quantitatively in measuring the important elements such as articles, authors, countries, subjects and cited references. Finally, the book calculates the impact factor using synchronous and asynchronous approaches.
First ever study to extensively evaluate LIS Journals Web site qualitatively by using a newly developed set of criteriaLIS OA journals are also evaluated quantitativelyCounts citations of LIS OA articles in terms of formal citations by using Google Scholar"

Clymer Honda Gl1500C Valkyrie 199 (Paperback, 2nd Updated ed.): Clymer Publications Clymer Honda Gl1500C Valkyrie 199 (Paperback, 2nd Updated ed.)
Clymer Publications
R860 R666 Discovery Miles 6 660 Save R194 (23%) Ships in 12 - 17 working days

GL1500C (1997-2003), GL1500CT Tourer (1997-2000), GL1500CF Interstate (1999-2001)

Practising Information Literacy - Bringing Theories of Learning, Practice and Information Literacy Together (Paperback):... Practising Information Literacy - Bringing Theories of Learning, Practice and Information Literacy Together (Paperback)
Annemaree Lloyd, Sanna Talja
R2,604 R2,380 Discovery Miles 23 800 Save R224 (9%) Ships in 12 - 17 working days

This book showcases new interdisciplinary academic research on the relationship between information literacy and learning. It combines findings with new understandings drawn from theoretical and empirical research conducted in primary and secondary schools, higher education, workplaces, and community contexts. The studies offer new insights into questions such as how transferable are the information practices and skills learned in one context to other contexts? What is the degree to which information competences are generic, to what degree are they domain and context specific? What are the kinds of challenges and outcomes that emerge from incorporating information literacy into education and training courses? And, most importantly, what kinds of theories and philosophies regarding the nature of learning, information, and knowledge, should information literacies education and research efforts be based on?

Pursuing Information Literacy - Roles and Relationships (Paperback, New): Emmett Lombard Pursuing Information Literacy - Roles and Relationships (Paperback, New)
Emmett Lombard
R1,478 R1,377 Discovery Miles 13 770 Save R101 (7%) Ships in 12 - 17 working days

The primary purpose of Pursuing Information Literacy is to inspire individual thinking and application. The book reviews important information literacy and its social significance and the application of information literacy in a number of different sectors. The future of information literacy is explored in concluding chapters.
Philosophical framework and practical approachesBeyond academia; different equationsConsistency and comfort as concept; expansion of domain

Power and Authority in Internet Governance - Return of the State? (Hardcover): Blayne Haggart, Natasha Tusikov, Jan Aart Scholte Power and Authority in Internet Governance - Return of the State? (Hardcover)
Blayne Haggart, Natasha Tusikov, Jan Aart Scholte
R4,073 Discovery Miles 40 730 Ships in 9 - 15 working days

Power and Authority in Internet Governance investigates the hotly contested role of the state in today's digital society. The book asks: Is the state "back" in internet regulation? If so, what forms are state involvement taking, and with what consequences for the future? The volume includes case studies from across the world and addresses a wide range of issues regarding internet infrastructure, data and content. The book pushes the debate beyond a simplistic dichotomy between liberalism and authoritarianism in order to consider also greater state involvement based on values of democracy and human rights. Seeing internet governance as a complex arena where power is contested among diverse non-state and state actors across local, national, regional and global scales, the book offers a critical and nuanced discussion of how the internet is governed - and how it should be governed. Power and Authority in Internet Governance provides an important resource for researchers across international relations, global governance, science and technology studies and law as well as policymakers and analysts concerned with regulating the global internet.

Virtual Research Environments - From Portals to Science Gateways (Paperback): Robert N Allan Virtual Research Environments - From Portals to Science Gateways (Paperback)
Robert N Allan
R1,653 R1,534 Discovery Miles 15 340 Save R119 (7%) Ships in 12 - 17 working days

Virtual Research Environments examines making Information and Communication Technologies (ICT) usable by researchers working to solve grand challenge problems in many disciplines from social science to particle physics. It is driven by research the authors have carried out to evaluate researchers requirements in using information services via web portals and in adapting collaborative learning tools to meet their more diverse needs, particularly in a multidisciplinary study.
This is the motivation for what the authors have helped develop into the UK Virtual Research Environments (VRE) programme. They illustrate generics with specific instances of studies carried out comparing portal technologies and evaluating usability. This work, and further development of collaboration and Webbased research tools has been carried out with international collaborators, in particular using the Sakai framework and other recent Java-language based portal programming frameworks and associated standards.
The book is divided into a number of chapters providing motivation, illustrations, comparisons of technology and tools, practical information about deployment and use and comments on issues and difficulties in ensuring uptake of e-Science and Grid technology by already practicing researchers.
Definition of Virtual Research Environments and e-Research with analogies to Virtual Learning EnvironmentsCompilation about how e-Research is carried out with reference to work in UK and USA on portals and services for collaborative learning, shared information services and repositories and their application for multi-disciplinary researchDescription of Science Gateways to distributed research resources (Grid computing, data and Web 2.0 style collaboration tools) and their relevance to the grand challenges facing research requiring large teams"

Scholarly Communication for Librarians (Paperback): Heather Morrison Scholarly Communication for Librarians (Paperback)
Heather Morrison
R1,572 R1,461 Discovery Miles 14 610 Save R111 (7%) Ships in 12 - 17 working days

Reviews the current landscape of scholarly communications and publishing and potential futures, outlining key aspects of transition to best possible futures for libraries and librarians.
Explains complex concepts in a clear, concise mannerDesigned to quickly bring the reader up to speed on scholarly communicationsWritten by a well-known international expert on scholarly communications and open access

Library and Information Studies for Arctic Social Sciences and Humanities (Paperback): Spencer Acadia, Marthe Tolnes Fjellestad Library and Information Studies for Arctic Social Sciences and Humanities (Paperback)
Spencer Acadia, Marthe Tolnes Fjellestad
R1,313 Discovery Miles 13 130 Ships in 12 - 17 working days

Library and Information Studies for Arctic Social Sciences and Humanities serves as a key interdisciplinary title that links the social sciences and humanities with current issues, trends, and projects in library, archival, and information sciences within shared Arctic frameworks and geographies. Including contributions from professionals and academics working across and on the Arctic, the book presents recent research, theoretical inquiry, and applied professional endeavours at academic and public libraries, as well as archives, museums, government institutions, and other organisations. Focusing on efforts that further Arctic knowledge and research, papers present local, regional, and institutional case studies to conceptually and empirically describe real-life research in which the authors are engaged. Topics covered include the complexities of developing and managing multilingual resources; working in geographically isolated areas; curating combinations of local, regional, national, and international content collections; and understanding historical and contemporary colonial-industrial influences in indigenous knowledge. Library and Information Studies for Arctic Social Sciences and Humanities will be essential reading for academics, researchers, and students working the fields of library, archival, and information or data science, as well as those working in the humanities and social sciences more generally. It should also be of great interest to librarians, archivists, curators, and information or data professionals around the globe.

A Concordance to Conrad's Lord Jim - Verbal Index, Word Frequency Table and Field of Reference (Paperback): James W.... A Concordance to Conrad's Lord Jim - Verbal Index, Word Frequency Table and Field of Reference (Paperback)
James W. Parins, Robert J Dilligan, Todd K Bender
R998 Discovery Miles 9 980 Ships in 12 - 17 working days

Originally published in 1976, this publication falls into three parts: The Verbal Index, The Word Frequency Table, and The Field of Reference. A scholar interested in the full range of connotation for the word heart in Conrad would look first to the word frequency table to see how often the word in question occurs in Lord Jim. If the word is indeed part of the vocabulary of the novel, he then would turn to its alphabetical listing in the verbal index and the line numbers in which it appears. Then turning to the field of reference, he could locate the lines cited and look at each occurrence of the word in context. The authors feel that the data provided by these tables is of basic importance to both the editor and the literary critic.

5G and Beyond - The Future of IoT (Hardcover): Parag Chatterjee, Robin Singh Bhadoria, Yadunath Pathak 5G and Beyond - The Future of IoT (Hardcover)
Parag Chatterjee, Robin Singh Bhadoria, Yadunath Pathak
R3,997 Discovery Miles 39 970 Ships in 12 - 17 working days

1) This book presents a two-fold approach to the topic. On one hand it discusses the fundamentals and theoretical concepts of 5G with respect to the IoT, and on the other hand it showcases some impactful and trending research in this field. Clearly, IoT is an interdisciplinary field and therefore this book would be useful to different stakeholders related to mobile communications and IoT networking architecture. 2) IoT is one of the most trending topics worldwide and 5G is coming into force across the world. Hence there would be demand for this topic 3) As compared to competition, the proposed book has updated content. It is written completely with the consideration of 5G inclusion worldwide in 2020, state-of-the-art research across the globe presented in diverse chapters, dual approach of conceptual and research/implementational perspectives put together.

Medieval Manuscripts in the Digital Age (Paperback): Benjamin Albritton, Georgia Henley, Elaine Treharne Medieval Manuscripts in the Digital Age (Paperback)
Benjamin Albritton, Georgia Henley, Elaine Treharne
R1,293 Discovery Miles 12 930 Ships in 12 - 17 working days

Medieval Manuscripts in the Digital Age explores one major manuscript repository's digital presence and poses timely questions about studying books from a temporal and spatial distance via the online environment. Through contributions from a large group of distinguished international scholars, the volume assesses the impact of being able to access and interpret these early manuscripts in new ways. The focus on Parker on the Web, a world-class digital repository of diverse medieval manuscripts, comes as that site made its contents Open Access. Exploring the uses of digital representations of medieval texts and their contexts, contributors consider manuscripts from multiple perspectives including production, materiality, and reception. In addition, the volume explicates new interdisciplinary frameworks of analysis for the study of the relationship between texts and their physical contexts, while centring on an appreciation of the opportunities and challenges effected by the digital representation of a tangible object. Approaches extend from the codicological, palaeographical, linguistic, and cultural to considerations of reader reception, image production, and the implications of new technologies for future discoveries. Medieval Manuscripts in the Digital Age advances the debate in manuscript studies about the role of digital and computational sources and tools. As such, the book will appeal to scholars and students working in the disciplines of Digital Humanities, Medieval Studies, Literary Studies, Library and Information Science, and Book History.

Open Access in Theory and Practice - The Theory-Practice Relationship and Openness (Paperback): Stephen Pinfield, Simon... Open Access in Theory and Practice - The Theory-Practice Relationship and Openness (Paperback)
Stephen Pinfield, Simon Wakeling, David Bawden, Lyn Robinson
R1,287 Discovery Miles 12 870 Ships in 12 - 17 working days

Open Access in Theory and Practice investigates the theory-practice relationship in the domain of open access publication and dissemination of research outputs. Drawing on detailed analysis of the literature and current practice in OA, as well as data collected in detailed interviews with practitioners, policymakers, and researchers, the book discusses what constitutes 'theory', and how the role of theory is perceived by both theorists and practitioners. Exploring the ways theory and practice have interacted in the development of OA, the authors discuss what this reveals about the nature of the OA phenomenon itself and the theory-practice relationship. Open Access in Theory and Practice contributes to a better understanding of OA and, as such, should be of great interest to academics, researchers, and students working in the fields of information science, publishing studies, science communication, higher education policy, business, and economics. The book also makes an important contribution to the debate of the relationship between theory and practice in information science, and more widely across different fields of the social sciences and humanities

Strategic Conspiracy Narratives - A Semiotic Approach (Paperback): Mari-Liis Madisson, Andreas Ventsel Strategic Conspiracy Narratives - A Semiotic Approach (Paperback)
Mari-Liis Madisson, Andreas Ventsel
R1,293 Discovery Miles 12 930 Ships in 12 - 17 working days

Strategic Conspiracy Narratives proposes an innovative semiotic perspective for analysing how contemporary conspiracy theories are used for shaping interpretation paths and identities of a targeted audience. Conspiracy theories play a significant role in the viral spread of misinformation that has an impact on the formation of public opinion about certain topics. They allow the connecting of different events that have taken place in various times and places and involve several actors that seem incompatible to bystanders. This book focuses on strategic-function conspiracy narratives in the context of (social) media and information conflict. It explicates the strategic devices in how conspiracy theories can be used to evoke a hermeneutics of suspicion - a permanent scepticism and questioning of so-called mainstream media channels and dominant public authorities, delegitimisation of political opponents, and the ongoing search for hidden clues and coverups. The success of strategic dissemination of conspiracy narratives depends on the cultural context, specifics of the targeted audience and the semiotic construction of the message. This book proposes an innovative semiotic perspective for analysing contemporary strategic communication. The authors develop a theoretical framework that is based on semiotics of culture, the notions of strategic narrative and transmedia storytelling. This book is targeted to specialists and graduate students working on social theory, semiotics, journalism, strategic communication, social media and contemporary social problems in general.

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