As Dan Nimmo notes in his introduction, Inside Political Campaigns "endeavors to trace the sources of professional campaign wizardry by encapsulating the theories and concepts that practitioners and scholars alike claim to guide and rationalize consultants' magical weaving of strategies, tactics, and techniques into a 'winning tapestry of political communication.'" This study presents the theoretical areas political communication consultants draw upon in making strategic and tactical decisions in political campaigns. And it provides an understanding of what motivates political consultants to choose a particular campaign strategy by explaining how various strategies work with the voting public. While the book is research-driven, its academic findings are tempered and expanded by the authors' personal political consulting experiences. The text will be of interest to scholars, students, and practitioners alike in political communication, advertising, public opinion, political science, political rhetoric, and campaigns and elections.

The Rodney King verdict and the subsequent Los Angeles riots dramatized how important it is today for mass-media communicators to help Americans deal with a widening gulf in understanding between classes and races. Current population statistics demonstrate how important non-whites and women will be in our educational system and in the workforce by the year 2000. This handbook for teachers and practitioners shows how to pluralize the curriculum to encourage diversity, how to recruit and retain journalism students and faculty of color, and how to make college newsrooms and classrooms more multicultural, both in attitude and action. Academics and professionals concerned with the issues surrounding the mass media in a racially and ethnically pluralistic America will find this reference guide and text full of useful data, ideas, and resource materials.

A carefully chosen team of communications experts were recruited to contribute to this professional reference guide. The first section of the handbook serves as an introduction, providing a rationale and a brief history of efforts to pluralize journalism education to date. The second section defines ways to recruit and retain students and faculty of color. The third section systematically surveys ways to pluralize the curriculum in relation to African Americans, Latinos, Asian Americans, Native Americans, and women. It then considers stereotyping, using special presses and methods in teaching, the selection of bias-free textbooks and using laboratory and other publications. The fourth section of the work concerns pluralizing the student media through media coverage, and special campus recruitment and organizations. Bibliographies and lists of key sources of information arranged by chapter with careful cross-referencing offer resource materials for students, teachers, and journalists in mass communication and multicultural studies. A full index makes this reference guide completely accessible for many types of research. Exercises, case studies, and provocative questions make this a basic text for teaching journalism education in a pluralistic society.

Denton and Woodward provide a newly updated revision of their classic in political communication. This pioneering text provides a systematic and comprehensive analysis of the role and function of communication in American politics.

A synthesis of some of the best writing in political communication from the fields of communication, political science, journalism, and history, this edition features completely new chapters on the topics of campaign management, congressional campaigns, politics and popular culture, and unofficial Washington. This edition also reflects updated sources and recent examples. Students and scholars in the fields of communication, political science, political sociology, and contemporary American political history will find this text invaluable.

This book presents a novel approach to the analysis of interdisciplinary science based on the contemporary philosophical literature on scientific representation. The basic motivation for developing this approach is that epistemic issues are insufficiently dealt with in the existing literature on interdisciplinarity. This means that when interdisciplinary science is praised (as it often is), it is far from clear to what extent this praise is merited - at least if one cares about various more or less standardised measures of scientific quality. To develop a more adequate way of capturing what is going on in interdisciplinary science, the author draws inspiration from the rich philosophical literature on modelling, idealisation, perspectivism, and scientific pluralism. The discussion hereof reveals a number of critical pitfalls related to transferring mathematical and conceptual tools between scientific contexts, which should be relevant and interesting for anyone actively engaged in funding, evaluating, or carrying out interdisciplinary science.

Essential reading for every American who must navigate the US health care system.
Why was the Obama health plan so controversial and difficult to understand? In this readable, entertaining, and substantive book, Stuart Altman--internationally recognized expert in health policy and adviser to five US presidents--and fellow health care specialist David Shactman explain not only the Obama health plan but also many of the intriguing stories in the hundred-year saga leading up to the landmark 2010 legislation. Blending political intrigue, policy substance, and good old-fashioned storytelling, this is the first book to place the Obama health plan within a historical perspective.
The authors describe the sometimes haphazard, piece-by-piece construction of the nation's health care system, from the early efforts of Franklin Roosevelt and Harry Truman to the later additions of Ronald Reagan and George W. Bush. In each case, they examine the factors that led to success or failure, often by illuminating little-known political maneuvers that brought about immense shifts in policy or thwarted herculean efforts at reform.
The authors look at key moments in health care history: the Hill-Burton Act in 1946, in which one determined poverty lawyer secured the rights of the uninsured poor to get hospital care; the "three-layer cake" strategy of powerful House Ways and Means Committee Chairman Wilbur Mills to enact Medicare and Medicaid under Lyndon Johnson in 1965; the odd story of how Medicare catastrophic insurance was passed by Ronald Reagan in 1988 and then repealed because of public anger in 1989; and the fact that the largest and most expensive expansion of Medicare was enacted by George W. Bush in 2003.
President Barack Obama is the protagonist in the climactic chapter, learning from the successes and failures chronicled throughout the narrative. The authors relate how, in the midst of a worldwide financial meltdown, Obama overcame seemingly impossible obstacles to accomplish what other presidents had tried and failed to achieve for nearly one hundred years.

Shopping is one of the most challenging and rewarding human activities. Pooler offers a captivating exploration of the emotional and psychological dimensions of shopping. What drives shoppers in various situations? Why do we shop the way we do? Why do people go to malls, boutiques, and Web sites with their credit cards in hand, despite not knowing what it is they're looking for? This book answers such questions, taking an incisive look at how shopping and shoppers have changed in recent years. For those in retailing and marketing, this guide to the fickle consumer's mindset offers concrete and practical advice on modern shopping behavior, along with important insights into the shopping psyche. Comprehending why people shop as they do is a daunting challenge for today's retailer. For example, why do people shop for bargain groceries yet purchase the latest luxury-model SUV? Why do people feel justified in splurging for Christmas, birthdays, or anniversaries, but suffer guilt from over-spending at other times of the year? Is clothes-shopping all about price and practicality, or is it more about emotional reward and psychological needs? Is the excitement in the quest or the acquisition? Why is there such a thing as a morning-after "urge to return" among certain shoppers, while others refuse to return an item even if it's flawed or doesn't fit? Pooler probes to the heart of today's complex shopper, providing valuable insights for retailers, advertisers, marketers, and consumers.

Der deutsche Weg zum Euro war ein politisches Abenteuer voller Tücken und Machtspiele: Mehrmals stand das Projekt vor dem Scheitern. Ein Außenminister, der einen arglosen Bundesbankchef seine Bundesbank entmachten läßt. Medien, die das Thema verschlafen. Ein Ministerpräsident, der nachts vor der Wahl steht, das Ende der D-Mark abzunicken oder seine CSU zu zerlegen. Ein Zentralbankrat, der als Kronzeuge benutzt wird, die Währungsunion als morsch durchschaut und ihr dennoch den Weg bahnt. Ein französischer Präsident, der schwache Momente des Bundeskanzlers ausnutzt. Ein SPD-Chef, der den Euro als Wahlkampfthema testet und scheitert. Ein schlingernder Helmut Kohl, der mühsam in der Spur gehalten wird. Verängstigte Bürger, die machtlose Abgeordnete bestürmen. Banken, die aus der Verunsicherung ein Geschäft machen. Ein Bundestag ohne Chance, Einfluß auf die Geschichte zu nehmen. Wer wissen will, wie den Deutschen ihre geliebte D-Mark in einem 15 Jahre dauernden Verfahren zentimeterweise abgerungen wurde, wird in diesem Dokument fündig. Sollte die Europäische Währungsunion eines Tages scheitern - hier sind die Ursachen jetzt schon nachzulesen.

This volume brings together, for the first time, a variety of texts from Certeau's book and journal publications which have proved important in the various disciplines where Certeau has had an influence. The "Reader" as a whole reflects the interdisciplinary nature of Certeau's work which draws on history, historiography, psychology, politics, philosophy, semiotics, ethnography, and theology to shape a critique of cultures past and present.

Some essays have been translated especially for this collection. All of them have been chosen to provide accessible texts suited for introducing readers to the work of this key twentieth-century thinker. Five specific areas are considered: history, sociology, politics, cultural and religious studies, and five leading scholars, each of whom employ Certeau's work in these distinct disciplines, introduce the sections.

An introduction by Graham Ward outlines Certeau's biography and places his work within the cultural context of his time, both in terms of French Catholicism and contemporary intellectual debates. It examines the major preoccupations of Certeau's work - with the Other, with spatiality, with colonialism, with the body, with discourse and oppression - and locates them within the overall development of his thinking. Finally, Ward discusses the impact of Certeau's work and comments on the current rediscovery of his potential.

Most of what passes for strategic planning is not strategic at all. It is long-range planning or comprehensive planning, or in some cases just program or project planning. The result is a relinquishment of control to external conditions and circumstances, the perpetuation of obsolete systems, and organizational fragmentation and internal conflict. The opportunity to create new possibilities and realities--the ultimate object of strategy--is lost. Cook maintains that even to attempt strategy there must first be a strategic system, a system that deals with strategic issues, decision-making, and strategic action, which is preceded by strategic thinking. Cook combines these three aspects of strategy into a coherent, powerful concept that reinvigorates strategy with its original forceful meaning: strategos--to lead an army. In this way strategy becomes the means by which communities continuously create artifactual systems to serve extraordinary purposes. His book contains sound, pragmatic theory, original insights into strategic issues, and detailed hands-on guidance on all phases of strategic thinking, planning, and action.

Cook explains that stragetics can be expressed as thinking, planning, and action. Strategic thinking will always embrace five arenas: the definition of strategy, the meaning of leaders and leading, the distinction between condition and cause, the nature of systems, and the characteristics of organizations. Strategic planning, as a currently popular management practice, is not what it was originally. The definition has changed. The only definition that captures the original intent is: the means by which a community of people create artifactual systems to serve extraordinary purposes. Dr. Cook points out that strategic action is seldom included in any contemporary intepretation or application of strategy, yet action is both the realization of strategy and the creation of new possibilities beyond strategy. In that sense, strategic action is the end and the beinning of strategics. Thus, Cook takes the traditional idea of strategic planning, infuses it with strategic thinking, and carries it to strategic action. Instead of merely improving what already exists, organizations can create new systems that are capable of what he calls constant emergence--always vital, always creative.

This book introduces higher-degree research students and early career academics to scientific research as occurring in the field of information systems and adjacent fields, such as computer science, management science, organization science, and software engineering. Instead of focusing primarily on research methods as many other textbooks do, it covers the entire research process, from start to finish, placing particular emphasis on understanding the cognitive and behavioural aspects of research, such as motivation, modes of inquiry, theorising, planning for research, planning for publication, and ethical challenges in research. Comprehensive but also succinct and compact, the book guides beginning researchers in their quest to do scholarly work and to assist them in developing their own answers and strategies over the course of their work. Jan Recker explains in this book the fundamental concepts that govern scientific research and then moves on to introduce the basic steps every researcher undertakes: choosing research questions, developing theory, building a research design, employing research methods, and finally writing academic papers. He also covers essentials of ethical conduct of scientific research. This second edition contains major updates on all these elements plus significant expansions on relevant research methods such as design research and computational methods, a rewritten and extended chapter on theory development, and expansions to the chapters on research methods, scientific publishing, and research ethics. A companion website provides pedagogical materials and instructions for using this book in teaching.

Deeply influenced by Enlightenment writers from Naples and France, Vincenzo Cuoco (1770-1823) was forced into exile for his involvement in the failed Neapolitan revolution of 1799. Living in Milan, he wrote what became one of the nineteenth century's most important treatises on political revolution. In his Historical Essay on the Neapolitan Revolution of 1799, Cuoco synthesized the work of Machiavelli, Vico, and Enlightenment philosophers to offer an explanation for why and how revolutions succeed or fail. A major influence on political thought during the unification of Italy, the Historical Essay was also an inspiration to twentieth-century thinkers such as Benedetto Croce and Antonio Gramsci. This critical edition, featuring an authoritative translation, introduction, and annotations, finally makes Cuoco's work fully accessible to an English-speaking audience.

Richard Leeman analyzes the possible discursive responses to terrorism, prescribing "democratic rhetoric" as the most strategic counterterrorist response available. He examines counterterrorism as a response to terrorism, considering each side as one-half of a dialogue. Given the inherently anti-democratic nature of terroristic discourse, he hypothesizes that the best discursive strategy is to shift the dialogue to different grounds, i.e., to use democratic rhetoric. As a test of his hypothesis, the author considers the responses of the Reagan and Nixon administrations to acts of terrorism. The Reagan administration's response to international terrorism provides an example of wholly non-democratic counterterrorist discourse. Leeman's case study suggests that this was a failed rhetoric. The Nixon administration, on the other hand, used a mixed democratic and non-democratic terrorist rhetoric in response to terrorism. Leeman argues that the non-democratic elements of the discourse subverted the democratic elements, thus leading to an ineffective use of discourse for the purpose of counterterrorism. Leeman thus concludes that a wholly democratic rhetoric is the best discourse available for the counterterrorist speaker or writer. This is the first book to specifically address the rhetoric of terrorism and counterterrorism, and prescriptively suggests how America can address the problem of terrorism through discourse. This unique book will be provocative reading to those in the fields of speech communication, political science, history, sociology, and the mass media.

Senegalese director Ousmane Sembene has often been referred to as a pioneer of the sub-Saharan African cinema. From "Borom Sarret" (1963) to "Guelwaar" (1992), Sembene has developed a political and aesthetic project that has deeply influenced the evolution of African filmmaking. This project, with its goal to create a new Africa free of the remnants of colonialist oppression, has subsequently become the objective of emerging generations of African filmmakers. In this book seven scholars explore Sembene's notion of a new Africa by examining the central issues of change, cultural alienation and economic dependence that infuse the director's cinematic and literary works.

In this book seven scholars explore Sembene's notion of a new Africa by examining the central issues of change, cultural alienation and economic dependence that infuse the director's cinematic and literary works.

Nationalist movements have become a force in contemporary American politics regardless of the political party. As social issues plague America, civilian participation in activism is experiencing a resurgence. Nationalism, Social Movements, and Activism in Contemporary Society: Emerging Research and Opportunities provides vital information on the most current issues facing the American public and political system while also exploring nationalist ideology and its application in modern politics. While highlighting the challenges facing America's democracy and social structure, this book explores how civilians and movements are working to make progress in the current political climate. This book is an important resource for researchers, activists, political scientists, journalists, professors, students, and professionals seeking current research on nationalism, social activism, civilian protest, and the current American political climate.

Conventional research suggests that news coverage of terrorism is a tool of the terrorist to gain public support and recognition. Based on an analysis of more than 200 evening newscasts aired during the first six years of the Reagan administration, Tales of Terror offers a detailed account of the ways in which news media escalate public panic about terrorism and encourage support for specific U.S. policy objectives, rather than build sympathy for terrorists. Bethami Dobkin explores similarities between news media and government portrayals of terrorism, combining textual criticism with an interpretation of official U.S. policy statements, and argues that government depictions and news presentations of terrorism reproduce an ideology that supports military strength and intervention. Dobkin examines several specific features of news coverage: the dramatic format of television news and the political interests that this format serves; the narrative construction of enemies by television journalists and public officials and the political significance of the "terrorist" label; the use and significance of testimony, particularly that of people affected by crisis; the mutual exploitation of political crisis by both television news producers and public officials; the function of journalism in shaping the conduct of public diplomacy and public perceptions of foreign conflict; and the creation of consensus about the need for military responses to political violence. This revealing study will be of particular interest to scholars of communications and political science.

Frankfurt/M., Berlin, Bern, Bruxelles, New York, Oxford, Wien. Kulturwissenschaftliche Werbeforschung. Bd. 3 Herausgegeben von Hartmut Schroder

This book addresses the topic of humanities education fieldwork using the Singapore context as its primary focus. It explores how the thought processes behind and techniques of various humanities and social sciences subjects can be applied to fieldwork in a variety of school and training settings. In addition, it discusses how humanities students and educators could stand to benefit from utilizing fieldwork techniques and skills used in archaeology and anthropology, beyond undergraduates majoring in that discipline. Finally, the adoption of multidisciplinary approaches in fieldwork incorporating history, geography, literature and social studies demonstrate how these subjects can collaborate together in actual case studies to facilitate participants' learning in the field.

Recent economic development and the financial and economic crisis require a change in our approach to business and finance. This book combines theology, economy and philosophy in order to examine in detail the idea that the functioning of a free market economy depends upon sound cultural and ethical foundations.

The free market is a cultural achievement, not only an economic phenomenon subject to technical rules of trade and exchange. It is an achievement which lives by and depends upon the values and virtues shared by the majority of those who engage in economic activity. It is these values and virtues that we refer to as culture. Trust, credibility, loyalty, diligence, and entrepreneurship are the values inherent in commercial rules and law. But beyond law, there is also the need for ethical convictions and for global solidarity with developing countries. This book offers new ideas for future sustainable development and responds to an increasing need for a new sense of responsibility for the common good in societal institutions and good leadership.

This book explores different theories of law, religion, and tradition, from both a secular and a religious perspective. It reflects on how tradition and change can affect religious and secular legal reasoning, identifying the patterns of legal evolution within religious and secular traditions. It is often taken for granted that, even in law, change corresponds and correlates to progress - that things ought to be changed and they will necessarily get better. There is no doubt that legal changes over the centuries have made it possible to enhance the protection of individual rights and to somewhat contain the possibility of tyranny and despotism. But progress is not everything in law: stability and certainty lie at the core of the rule of law. Similarly, religions and religious laws could not survive without traditions; and yet, they still evolve, and their evolution is often intermingled with secular law. The book asks (and in some ways answers) the questions: What is the role of tradition within religions and religious laws? What is the impact of religious traditions on secular laws, and vice-versa? How are the elements of tradition to be identified? Are they the same within the secular and the religious realm? Do secular law and religious law follow comparable patterns of change? Do their levels of resilience differ significantly? How does the history of religion and law affect changes within religious traditions and legal systems? The overall focus of the book addresses the extent to which tradition plays a role in shaping and re-shaping secular and religious laws, as well as their mutual boundaries.

John F. Kennedy began his political communication in the neighborhoods of the Eleventh Congressional District of Massachusetts, using informal more than formal speaking as he learned to speak and began his career as a political leader. For 18 years he practiced the art of communication that is so intrinsic to the art of politics--speeches, small group deliberation, stump speaking in campaigns, radio and television press conferences, debates, and interviews.

Silvestri describes the political and social contexts that shaped Kennedy's earliest efforts as a communicator and politician until his death in 1963. His first campaign became the blueprint for his future political contests; his warnings as Congressman and Senator about Vietnam and Algeria proved prophetic. Kennedy's greatest communication tests involved his persuasion of the public that a Roman Catholic had the right to run for President, his memorable Inaugural Address to a world deadlocked in nuclear stockpiling, his deliberation in the Cuban Missile crisis, his eloquent reasoning for peaceful measures and conciliatory attitudes through his address at American University, his advocacy of civil rights, and his televised presidency--historical firsts for a charismatic American leader of the nuclear half of the 20th century. Scholars, students, and other researchers as well as lay readers will find this study of JKF, political communication, and recent American history fascinating and instructive.