Linguistic landscapes can play an important role in educating individuals beyond formal pedagogical environments. This book argues that anywhere can be a space for people to learn from displayed texts, images, and other communicated signs, and consequently a space where teachable cultural moments are created. Following language learning trajectories that 'exit through the language classroom' into city streets, public offices, museums and monuments, this volume presents innovative work demonstrating that anyone can learn from the linguistic landscape that surrounds them. Offering a bridge between theoretical research and practical application, chapters consider how we make sense of places by understanding how the landscape is used to express, claim and contest identities and ideologies. In this way, Linguistic Landscapes Beyond the Language Classroom highlights the unexpected potential of the informal settings for learning and for teachers to expand their students' intercultural experience.

This book is available as open access through the Bloomsbury Open Access programme and is available on www.bloomsburycollections.com. Recession is a time for asking fundamental questions about value. At a time when governments are being forced to make swingeing savings in public expenditure, why should they continue to invest public money funding research into ancient Greek tragedy, literary value, philosophical conundrums or the aesthetics of design? Does such research deliver 'value for money' and 'public benefit'? Such questions have become especially pertinent in the UK in recent years, in the context of the drive by government to instrumentalize research across the disciplines and the prominence of discussions about 'economic impact' and 'knowledge transfer'. In this book a group of distinguished humanities researchers, all working in Britain, but publishing research of international importance, reflect on the public value of their discipline, using particular research projects as case-studies. Their essays are passionate, sometimes polemical, often witty and consistently thought-provoking, covering a range of humanities disciplines from theology to architecture and from media studies to anthropology.

This volume presents recent and unpublished research by Chinese scholars from China and the US on ways in which Chinese culture influences and intersects with communication theory and practice in China. It focuses on communication and cultural concepts as they function in Chinese society, in the media, in the workplace, and in the way people think. It includes historical analyses of Mao's political rhetoric before and during the Cultural Revolution as well as political rhetoric by Deng Xiaoping, all with a cultural emphasis.

This short book brings together novel cross-interdisciplinary investigation from both natural and social science, representing a true hybrid across disciplines examining the 'politics' and 'science' of COVID-19. Viruses, Vaccines, and Antivirals: Why Politics Matters considers the dynamics surrounding viruses, proposed vaccines, and antiviral therapies, contextualizing what governments have done during the COVID-19 crisis. The four basic phases of a pandemic are considered with a strong focus on COVID-19, namely the anticipating and early virus detection, containment strategies, policies to control and mitigate the spread of the virus and policies aimed at opening up society. Viruses, Vaccines, and Antivirals: Why Politics Matters examines policy developments throughout these phases in key nations worldwide and puts forward a blueprint for countries developing public policies to deal with a pandemic.

This book attempts to bring in the perspective of situational variation in analyzing linguistic politeness, and looks at politeness in the larger framework of social context. It outlines the way into the problem of politeness in Chinese culture and the steps taken in the application of politeness strategies in verbal interaction.

This handbook reviews efforts to increase the use of empirical methods in studies of the aesthetic and social effects of literary reading. The reviewed research is expansive, including extension of familiar theoretical models to novel domains (e.g., educational settings); enlarging empirical efforts within under-represented research areas (e.g., child development); and broadening the range of applicable quantitative and qualitative methods (e.g., computational stylistics; phenomenological methods). Especially challenging is articulation of the subtle aesthetic and social effects of literary artefacts (e.g., poetry, film). Increasingly, the complexity of these effects is addressed in multi-variate studies, including confirmatory factor analysis and structural equation modeling. While each chapter touches upon the historical background of a specific research topic, two chapters address the area's historical background and guiding philosophical assumptions. Taken together, the material in this volume provides a systematic introduction to the area for early career professionals, while challenging active researchers to develop theoretical frameworks and empirical procedures that match the complexity of their research objectives.

The book reports on advanced topics in interactive robotics research and practice; in particular, it addresses non-technical obstacles to the broadest uptake of these technologies. It focuses on new technologies that can physically and cognitively interact with humans, including neural interfaces, soft wearable robots, and sensor and actuator technologies; further, it discusses important regulatory challenges, including but not limited to business models, standardization, education and ethical-legal-socioeconomic issues. Gathering the outcomes of the 1st INBOTS Conference (INBOTS2018), held on October 16-20, 2018 in Pisa, Italy, the book addresses the needs of a broad audience of academics and professionals working in government and industry, as well as end users. In addition to providing readers with detailed information and a source of inspiration for new projects and collaborations, it discusses representative case studies highlighting practical challenges in the implementation of interactive robots in a number of fields, as well as solutions to improve communication between different stakeholders. By merging engineering, medical, ethical and political perspectives, the book offers a multidisciplinary, timely snapshot of interactive robotics.

Seldom does a work on corporate communications take such a radical economic approach to the topic. Horton integrates corporate communications cost-effectively into all business activity and presents a new way to look at corporate communications as a force behind all business disciplines. He describes and reviews external and internal communication; examines human behavior in communicating; reviews corporate communication structure; and analyzes messages and media and shows how to get started toward cost-effective corporate communication.

In 11 chapters, the book presents a look at corporate communications based on economic principles. Separate chapters examine the business environment and communication; corporate communication and strategy and reputation; corporate communication and the individual; corporate communication and messages; corporate communication and media; corporate communication and measurement; and corporate communication and business structure. A major resource for senior managers, strategists, and other communications specialists.

Democracy is venerated in US political culture, in part because it is our democracy. As a result, we assume that the government and institutions of the United States represent the true and right form of democracy, needed by all. This volume challenges this commonplace belief by putting US politics in the context of the Americas more broadly. Seeking to cultivate conversations among and between the hemispheres, this collection examines local political rhetorics across the Americas. The contributors—scholars of communication from both North and South America—recognize democratic ideals as irreducible to a single national perspective and reflect on the ways social minorities in the Western Hemisphere engage in unique political discourses. The essays consider current rhetorics in the United States on American exceptionalism, immigration, citizenship, and land rights alongside current cultural and political events in Latin America, such as corruption in Guatemala, women’s activism in Ciudad Juárez, representation in Venezuela, and media bias in Brazil. Through a survey of these rhetorics, this volume provides a broad analysis of democracy. It highlights institutional and cultural differences in the Americas and presents a hemispheric democracy that is both more pluralistic and more agonistic than what is believed about the system in the United States. In addition to the editors, the contributors include José Cortez, Linsay M. Cramer, Pamela Flores, Alberto González, Amy N. Heuman, Christa J. Olson, Carlos Piovezani, Clara Eugenia Rojas Blanco, Abraham Romney, René Agustín de los Santos, and Alejandra Vitale.

This book focuses on innovative strategies to manage and build software systems for generating new knowledge from large archaeological data sets The book also reports on two case studies carried out in real-world scenarios within the Cultural Heritage setting. The book presents an original conceptual framework for developing software solutions to assist the knowledge generation process in connection with large archaeological data sets and related cultural heritage information- a context in which the inputs are mainly textual sources written in freestyle, i.e. without a predetermined, standard structure. Following an in-depth exploration of recent works on the knowledge generation process in the above-mentioned context and IT-based options for facilitating it, the book proposes specific new techniques capable of capturing the structure and semantics implicit in such textual sources, and argues for using this information in the knowledge generation process. The main result is the development of a conceptual framework that can accommodate textual sources and integrate the information included in them into a software engineering framework. The said framework is meant to assist cultural heritage professionals in general, and archaeologists in particular, in both knowledge extraction and the subsequent decision-making process.

In consequence of significant social, political, economic, and demographic changes several wildlife species are currently growing in numbers and recolonizing Europe. While this is rightly hailed as a success of the environmental movement, the return of wildlife brings its own issues. As the animals arrive in the places we inhabit, we are learning anew that life with wild nature is not easy, especially when the accumulated cultural knowledge and experience pertaining to such coexistence have been all but lost. This book provides a hermeneutic study of the ways we come to understand the troubling impacts of wildlife by exploring and critically discussing the meanings of 'ecological discomforts'. Thus, it begins the work of rebuilding the culture of coexistence. The cases presented in this book range from crocodile attacks to mice infestations, and their analysis consequently builds up an ethics that sees wildlife as active participants in the shaping of human moral and existential reality. This book is of interest not only to environmental philosophers, who will find here an original contribution to the established ethical discussions, but also to wildlife managers, and even to those members of the public who themselves struggle to make sense of encounters with their new wild neighbors.

As Dan Nimmo notes in his introduction, Inside Political Campaigns "endeavors to trace the sources of professional campaign wizardry by encapsulating the theories and concepts that practitioners and scholars alike claim to guide and rationalize consultants' magical weaving of strategies, tactics, and techniques into a 'winning tapestry of political communication.'" This study presents the theoretical areas political communication consultants draw upon in making strategic and tactical decisions in political campaigns. And it provides an understanding of what motivates political consultants to choose a particular campaign strategy by explaining how various strategies work with the voting public. While the book is research-driven, its academic findings are tempered and expanded by the authors' personal political consulting experiences. The text will be of interest to scholars, students, and practitioners alike in political communication, advertising, public opinion, political science, political rhetoric, and campaigns and elections.

The Rodney King verdict and the subsequent Los Angeles riots dramatized how important it is today for mass-media communicators to help Americans deal with a widening gulf in understanding between classes and races. Current population statistics demonstrate how important non-whites and women will be in our educational system and in the workforce by the year 2000. This handbook for teachers and practitioners shows how to pluralize the curriculum to encourage diversity, how to recruit and retain journalism students and faculty of color, and how to make college newsrooms and classrooms more multicultural, both in attitude and action. Academics and professionals concerned with the issues surrounding the mass media in a racially and ethnically pluralistic America will find this reference guide and text full of useful data, ideas, and resource materials.

A carefully chosen team of communications experts were recruited to contribute to this professional reference guide. The first section of the handbook serves as an introduction, providing a rationale and a brief history of efforts to pluralize journalism education to date. The second section defines ways to recruit and retain students and faculty of color. The third section systematically surveys ways to pluralize the curriculum in relation to African Americans, Latinos, Asian Americans, Native Americans, and women. It then considers stereotyping, using special presses and methods in teaching, the selection of bias-free textbooks and using laboratory and other publications. The fourth section of the work concerns pluralizing the student media through media coverage, and special campus recruitment and organizations. Bibliographies and lists of key sources of information arranged by chapter with careful cross-referencing offer resource materials for students, teachers, and journalists in mass communication and multicultural studies. A full index makes this reference guide completely accessible for many types of research. Exercises, case studies, and provocative questions make this a basic text for teaching journalism education in a pluralistic society.

This collection examines the ongoing shared struggles of diverse groups of women in Canada and beyond focusing on a diverse range of themes including movements, spaces and rights; inclusion, equity and policies; reproductive labour, work and economy; health, culture and violence; and sports and bodies. Situating Canada as a western society with avowed egalitarian ideals, and based on a 'shared but different' approach, this book highlights the intersectional dimensions of gendered lives and feminist actions for change in both western and non-western contexts. Gender issues and feminist struggles are interconnected internationally and this book examines the Canadian case alongside other countries across Latin America, Africa, Asia, Australasia and Europe to explore the global currents of gender and feminism and its practice. The centrality of gender and the need for feminist praxis remain highly relevant in the 21st Century, whether in western or non-western societies, and this collection provides a comprehensive overview of the international currents for gender equality, empowerment and social justice.

Denton and Woodward provide a newly updated revision of their classic in political communication. This pioneering text provides a systematic and comprehensive analysis of the role and function of communication in American politics.

A synthesis of some of the best writing in political communication from the fields of communication, political science, journalism, and history, this edition features completely new chapters on the topics of campaign management, congressional campaigns, politics and popular culture, and unofficial Washington. This edition also reflects updated sources and recent examples. Students and scholars in the fields of communication, political science, political sociology, and contemporary American political history will find this text invaluable.

Shopping is one of the most challenging and rewarding human activities. Pooler offers a captivating exploration of the emotional and psychological dimensions of shopping. What drives shoppers in various situations? Why do we shop the way we do? Why do people go to malls, boutiques, and Web sites with their credit cards in hand, despite not knowing what it is they're looking for? This book answers such questions, taking an incisive look at how shopping and shoppers have changed in recent years. For those in retailing and marketing, this guide to the fickle consumer's mindset offers concrete and practical advice on modern shopping behavior, along with important insights into the shopping psyche. Comprehending why people shop as they do is a daunting challenge for today's retailer. For example, why do people shop for bargain groceries yet purchase the latest luxury-model SUV? Why do people feel justified in splurging for Christmas, birthdays, or anniversaries, but suffer guilt from over-spending at other times of the year? Is clothes-shopping all about price and practicality, or is it more about emotional reward and psychological needs? Is the excitement in the quest or the acquisition? Why is there such a thing as a morning-after "urge to return" among certain shoppers, while others refuse to return an item even if it's flawed or doesn't fit? Pooler probes to the heart of today's complex shopper, providing valuable insights for retailers, advertisers, marketers, and consumers.

This volume brings together, for the first time, a variety of texts from Certeau's book and journal publications which have proved important in the various disciplines where Certeau has had an influence. The "Reader" as a whole reflects the interdisciplinary nature of Certeau's work which draws on history, historiography, psychology, politics, philosophy, semiotics, ethnography, and theology to shape a critique of cultures past and present.

Some essays have been translated especially for this collection. All of them have been chosen to provide accessible texts suited for introducing readers to the work of this key twentieth-century thinker. Five specific areas are considered: history, sociology, politics, cultural and religious studies, and five leading scholars, each of whom employ Certeau's work in these distinct disciplines, introduce the sections.

An introduction by Graham Ward outlines Certeau's biography and places his work within the cultural context of his time, both in terms of French Catholicism and contemporary intellectual debates. It examines the major preoccupations of Certeau's work - with the Other, with spatiality, with colonialism, with the body, with discourse and oppression - and locates them within the overall development of his thinking. Finally, Ward discusses the impact of Certeau's work and comments on the current rediscovery of his potential.

Most of what passes for strategic planning is not strategic at all. It is long-range planning or comprehensive planning, or in some cases just program or project planning. The result is a relinquishment of control to external conditions and circumstances, the perpetuation of obsolete systems, and organizational fragmentation and internal conflict. The opportunity to create new possibilities and realities--the ultimate object of strategy--is lost. Cook maintains that even to attempt strategy there must first be a strategic system, a system that deals with strategic issues, decision-making, and strategic action, which is preceded by strategic thinking. Cook combines these three aspects of strategy into a coherent, powerful concept that reinvigorates strategy with its original forceful meaning: strategos--to lead an army. In this way strategy becomes the means by which communities continuously create artifactual systems to serve extraordinary purposes. His book contains sound, pragmatic theory, original insights into strategic issues, and detailed hands-on guidance on all phases of strategic thinking, planning, and action.

Cook explains that stragetics can be expressed as thinking, planning, and action. Strategic thinking will always embrace five arenas: the definition of strategy, the meaning of leaders and leading, the distinction between condition and cause, the nature of systems, and the characteristics of organizations. Strategic planning, as a currently popular management practice, is not what it was originally. The definition has changed. The only definition that captures the original intent is: the means by which a community of people create artifactual systems to serve extraordinary purposes. Dr. Cook points out that strategic action is seldom included in any contemporary intepretation or application of strategy, yet action is both the realization of strategy and the creation of new possibilities beyond strategy. In that sense, strategic action is the end and the beinning of strategics. Thus, Cook takes the traditional idea of strategic planning, infuses it with strategic thinking, and carries it to strategic action. Instead of merely improving what already exists, organizations can create new systems that are capable of what he calls constant emergence--always vital, always creative.

While 'space' and 'place' appear as key concepts in the study of culture, their complexity and mutability require ever-new frameworks when approaching them critically. Including chapters by authors from different fields, career stages, and geopolitical backgrounds, the contributors in this edited collection scrutinize the changing dynamics of space and place in relation to current political, social, and environmental urgencies across the globe. With chapters investigating both real and imaginary spaces and places, the diversified discussions included in this collection provide a cohesive study for disclosing latent understandings of multiple phenomena characterizing the world in which we live. From the protests in Egyptian and Turkish squares, to the power-related narratives embedded in institutional buildings, from the development of the commercial arena in Victorian and Edwardian London, to the effects of current environmental concerns on the evaluation of urban and rural locations, the volume ultimately serves as a progressive connection of fields, minds, and outlooks through an innovative, pluralistic vision. This interdisciplinary focus not only emphasizes the centrality of spaces and places when disentangling the complexities comprising our past and present, but also suggests a more pluralistic approach for exploring fundamental concepts in future spaces and places studies.

Clothing serves as a system of signs that helps to order social interaction by identifying and locating individuals and groups within society. In the first in-depth study to analyze the communicative character of uniforms and other types of clothing, Nathan Joseph examines how clothing functions in a variety of social contexts to enforce norms, maintain institutional power, identify group membership, and express or suppress individuality.

ruth weiss, born in Berlin in 1928 to Austrian-Jewish parents, arrived in San Francisco in 1952 after hitchhiking through the United States. Crowned years later as the "Goddess of the Beat Generation" by San Francisco Chronicle critic Herb Caen, weiss has worked for almost seven decades with a plurality of artistic forms. Despite her extensive poetry career and very active participation in the West Coast buzzing artistic community since the early 1950s, weiss has remained an essentially overlooked figure in poetry history. This neglect might be representative of the overshadowing of female artists within the Beat Generation as "a marginalized group within an always already marginalized bohemia" (Johnson). The volume taps directly into this lacuna by proving the first close study on one of the most prolific members of the so-called Beat Generation. Offering diverse and comprehensive points of entrance into weiss's oeuvre, the essays in this volume adopt a multidisciplinary approach that attests to the cross-pollination between art forms in postwar counterculture. In addition, the volume also includes shorter, non-academic contributions and previously unpublished archival material. Bringing together scholars, academics and artists from around the world, this volume represents a timely and much-needed response to the increasing interest in weiss's work in the last decades.