'The Peter Principle has cosmic implications.' - New York Times 'The classic book which warns of the dangers of over-promotion' The Times In a hierarchy, every employee rises to the level of their own incompetence. This simple maxim, defined by this classic book over 40 years ago, has become a beacon of truth in the world of work. From the civil service to multinational companies to hospital management, it explains why things constantly go wrong: promotion up a hierarchy inevitably leads to over-promotion and incompetence. Through barbed anecdotes and wry humour the authors define the problem and show how anyone, whether at the top or bottom of the career ladder, can avoid its pitfalls. Or, indeed, avoid promotion entirely!

In 1969, the luxury Hotel Inter-Continental Kabul opened its doors: a glistening white box, high on a hill, that reflected Afghanistan’s hopes of becoming a modern country, connected to the world.

Lyse Doucet – now the BBC’s Chief International Correspondent, then a young reporter on her inaugural trip to Afghanistan – first checked into the Inter-Continental in 1988. In the decades since, she has witnessed a Soviet evacuation, a devastating civil war, the US invasion, and the rise, fall and rise of the Taliban, all from within its increasingly battered walls. The Inter-Con has never closed its doors.

Now, she weaves together the experiences of the Afghans who have kept the hotel running to craft a richly immersive history of their country. It is the story of Hazrat, the septuagenarian housekeeper who still holds fast to his Inter-Continental training from the hotel’s 1970s glory days – an era of haute cuisine and high fashion, when Afghanistan was a kingdom and Kabul was the ‘Paris of Central Asia’. Of Abida, who became the first female chef after the fall of the Taliban in 2001. And of Malalai and Sadeq, the twenty-somethings who seized every opportunity offered by two decades of fragile democracy – only to see the Taliban come roaring back in 2021.

Through these intimate portraits of Kabul life, the story of a hotel becomes the story of a people.

Based on extensive research and real-world examples, Pattern Breakers upends accepted wisdom about how to achieve breakthrough success, and provides a playbook for anyone launching a startup or creating a new product.

Pattern Breakers had its roots in the time when Mike Maples, a seasoned venture capitalist, was stumped, unable to get a grip on why some businesses he funded ― X (formerly Twitter), Twitch, and Okta, for example ― took off, while others, some deemed “most likely to succeed,” shut their doors despite doing everything right. Was it dumb luck that separated gold from dross?

What Maples and Stanford University’s Peter Ziebelman discovered contradicts accepted wisdom and upends today’s formulaic approach to entrepreneurship. They learned that pattern-breaking ideas radically change the traditional rules, and are driven by people with the independent-mindedness and courage to divert from the consensus.

With intriguing and entertaining storytelling based on a lifetime of experience, Pattern Breakers vividly illustrates what differentiates breakthrough ideas from those that initially seem promising but that meet with mediocre results, and why others that initially seem unworthy ― and even idiotic ― end up radically changing how people live.