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Books > Language & Literature > Language teaching & learning (other than ELT) > Language teaching & learning material & coursework > General

Graf von Anderson's College German Grammar and Culture (Hardcover): Christian Anderson Graf von Anderson's College German Grammar and Culture (Hardcover)
Christian Anderson
R4,494 Discovery Miles 44 940 Ships in 10 - 15 working days

Graf von Anderson's College German Grammar and Culture is a beginners' textbook (CEFR A1-B2, ACTFL novice low - intermediate low) for the German language for college students and for those engaged in self-study with popular software programs and apps. In addition to illuminating profiles of key places and individuals who helped shape German history from Roman times to the present day, the textbook also includes important cultural briefings. Chapter by chapter the book delineates the scope of the German language, beginning with "ich", and moving on to subjects and verbs. Later chapters introduce cases, indirect and direct objects, prepositions, tenses, moods, and adjectives. Each chapter includes challenging exercises, and an answer key is provided. The rich cultural component in each chapter includes a travel guide, a historical snapshot, several musical selections, and a German text to read. This book is a straightforward and thorough introduction to the basic structures of German grammar and provides an overview of selected highlights of German culture to engage and enthuse.

NOW! NihonGO NOW! - Performing Japanese Culture - Level 2 Volume 2 Textbook and Activity Book (Hardcover): Mari Noda, Patricia... NOW! NihonGO NOW! - Performing Japanese Culture - Level 2 Volume 2 Textbook and Activity Book (Hardcover)
Mari Noda, Patricia J. Wetzel, Ginger Marcus, Stephen D. Luft, Shinsuke Tsuchiya
R8,949 Discovery Miles 89 490 Ships in 10 - 15 working days

NihonGO NOW! Level 2 is an intermediate level courseware package that takes a performed-culture approach to learning Japanese. This approach balances the need for an intellectual understanding of structural elements with multiple opportunities to experience the language within its cultural context. From the outset, learners are presented with samples of authentic language that are context-sensitive and culturally coherent. Instructional time is used primarily to rehearse interactions that learners of Japanese are likely to encounter in the future, whether they involve speaking, listening, writing, or reading. Level 2 comprises two textbooks with accompanying activity books. These four books in combination with audio files allow instructors to adapt an intermediate level course, such as the second or third year of college Japanese, to their students' needs. They focus on language and modeled behavior, providing opportunities for learners to acquire language through performance templates. Online resources provide additional support for both students and instructors. Audio files, videos, supplementary exercises, and a teachers' manual are available at www.routledge.com/9781138305304.

NOW! NihonGO NOW! - Performing Japanese Culture - Level 2 Volume 1 Textbook and Activity Book (Hardcover): Mari Noda, Patricia... NOW! NihonGO NOW! - Performing Japanese Culture - Level 2 Volume 1 Textbook and Activity Book (Hardcover)
Mari Noda, Patricia J. Wetzel, Ginger Marcus, Stephen D. Luft, Shinsuke Tsuchiya
R8,947 Discovery Miles 89 470 Ships in 10 - 15 working days

NihonGO NOW! Level 2 is an intermediate level courseware package that takes a performed-culture approach to learning Japanese. This approach balances the need for an intellectual understanding of structural elements with multiple opportunities to experience the language within its cultural context. From the outset, learners are presented with samples of authentic language that are context-sensitive and culturally coherent. Instructional time is used primarily to rehearse interactions that learners of Japanese are likely to encounter in the future, whether they involve speaking, listening, writing, or reading. Level 2 comprises two textbooks with accompanying activity books. These four books in combination with audio files allow instructors to adapt an intermediate level course, such as the second or third year of college Japanese, to their students' needs. They focus on language and modeled behavior, providing opportunities for learners to acquire language through performance templates. Online resources provide additional support for both students and instructors. Audio files, videos, supplementary exercises, and a teachers' manual are available at www.routledge.com/9781138305304.

Design Perspectives on Multimodal Documents - System, Medium, and Genre Relations (Paperback): Matthew David Lickiss Design Perspectives on Multimodal Documents - System, Medium, and Genre Relations (Paperback)
Matthew David Lickiss
R1,408 Discovery Miles 14 080 Ships in 10 - 15 working days

This volume integrates multimodal theoretical frameworks with those from graphic communication and information design and applies this critical synthesis to the examination of the changes and relationships that occur when multimodal documents are distributed across various means and channels of consumption. Drawing on examples from popular newspapers and store catalogs, the book's specific focus is on documents as sets, here defined as the collective of all the assorted forms of a document published across multiple mediums and modes. This approach affords a multi-layered analysis of multimodal documents more broadly, in addition to engaging in questions about the very definition of a document and the terminology we use in relation to documents, including genres, mediums, and modes. As both a critical examination of the theoretical frameworks employed in literature on documents and a way forward for new approaches to analyzing multimodal texts, this volume is key reading for students and scholars in multimodality, graphic communication, design, media studies, and information science.

Chinese Script - History, Characters, Calligraphy (Paperback): Thomas O Hoellmann Chinese Script - History, Characters, Calligraphy (Paperback)
Thomas O Hoellmann; Translated by Maximiliane Donicht
R620 Discovery Miles 6 200 Ships in 18 - 22 working days

In this brisk and accessible history, sinologist Thomas O. Hollmann explains the development of the Chinese writing system and its importance in literature, religion, art, and other aspects of culture. Spanning the earliest epigraphs and oracle bones to writing and texting on computers and mobile phones today, Chinese Script is a wide-ranging and versatile introduction to the complexity and beauty of written text and calligraphy in the Chinese world. Hollmann delves into the origins of Chinese script and its social and political meanings across millennia of history. He recounts the social history of the writing system; written and printed texts; and the use of writing materials such as paper, silk, ink, brush, and printing techniques. The book sheds light on the changing role of literacy and education; the politics of orthographic reform; and the relationship of Chinese writing to non-Han Chinese languages and cultures. Hollmann explains the inherent complexity of Chinese script, demonstrating why written Chinese expresses meaning differently than oral language and the subtleties of the relationship between spoken word and written text. He explores calligraphy as an art, the early letter press, and other ways of visually representing Chinese languages. Chinese Script also provides handy illustrations of the concepts discussed, showing how ideographs function and ways to decipher them visually.

Japan's Built-in Lexicon of English-based Loanwords (Hardcover): Frank E. Daulton Japan's Built-in Lexicon of English-based Loanwords (Hardcover)
Frank E. Daulton
R2,405 Discovery Miles 24 050 Ships in 10 - 15 working days

This book is a valuable contribution to SLA research. Apart from the obvious target of the book, SLA researchers and teachers anywhere in the world, it will be of particular interest to the Japanese community and to Westerners interested in Japanese language and culture. It is not easy to write a book appealing to audiences as disparate as this, but Daulton has managed to do this very well. He writes clearly and lucidly and makes good use of his teaching experience in Japan (Hakan Ringbom, Abo Akademi University). Japan offers a prime example of lexical borrowing which relates to language transfer in second and foreign language learning. The insights gained by examining language borrowing in Japan can be applied wherever language contact has occurred and foreign languages are learned.Many of the most important English vocabulary may already exist in native lexicons. This pioneering book examines Japanese lexical borrowing, clarifies the effect of cognates on foreign language acquisition, assesses Japanese cognates that correspond to high-frequency and academic English, and discusses using this resource in teaching. It includes extensive lists of loanword cognates.

Road to Success: Elementary vol.1 (English, Chinese, Paperback): Zhang Li Road to Success: Elementary vol.1 (English, Chinese, Paperback)
Zhang Li
R794 Discovery Miles 7 940 Ships in 9 - 17 working days
Road to Success: Elementary vol.2 (English, Chinese, Paperback): Zhang Li Road to Success: Elementary vol.2 (English, Chinese, Paperback)
Zhang Li
R790 Discovery Miles 7 900 Ships in 9 - 17 working days
Destruction of Troy and the Adventures of Odysseus: animated story told in simplified Classical Greek 2015 (Paperback): F.... Destruction of Troy and the Adventures of Odysseus: animated story told in simplified Classical Greek 2015 (Paperback)
F. Pragnell
R343 Discovery Miles 3 430 Ships in 10 - 15 working days
AQA Spanish A Level Year 1 and AS Student Book (Paperback): Margaret Bond, Ian Kendrick, Francisca Mejias- Yedra, Francisco... AQA Spanish A Level Year 1 and AS Student Book (Paperback)
Margaret Bond, Ian Kendrick, Francisca Mejias- Yedra, Francisco Villatoro
R1,140 Discovery Miles 11 400 Ships in 10 - 15 working days

Please note this title is suitable for any student studying: Exam Board: AQA Level: A Level Subject: Spanish First teaching: September 2016 First exams: June 2018 This course delivers content to equip students with the grammar and structures required to manipulate the language confidently and to prepare them thoroughly for their exam. The blend facilitates co-teaching and includes AS and A Level Student Books and online resources delivered via popular Kerboodle. The audio to accompany this book is available to purchase on CD. It is also available to institutions via Kerboodle.

The Chinese Lexicon - A Comprehensive Survey (Paperback, New Ed): Yip Po Ching The Chinese Lexicon - A Comprehensive Survey (Paperback, New Ed)
Yip Po Ching
R1,631 Discovery Miles 16 310 Ships in 10 - 15 working days

The Chinese Lexicon is a detailed study of the words and word combinations used in modern Chinese. Yip Po-Ching defines the general properties of a language's lexicon, or vocabulary, prior to a thorough discussion of the organizational features of the Chinese lexicon. Comparisons are made between Chinese and English, highlighting the similarities and differences between the two lexicons.

This fascinating work examines the relationships between word and meanings, and demonstrates the ability of language to combine continuity and change. It surpasses the scope of a dictionary and reveals the systematic nature of vocabulary. Features include:

  • a wealth of language examples
  • clear comparisons between Chinese and English
  • Chinese characters and pinyin romanization throughout
  • a comprehensive index.

The Chinese Lexicon surpasses the scope of a dictionary and reveals the systematic nature ofvocabulary. It will prove an invaluable resource for all students and teachers of Chinese.

Sprachinselwelten - The World of Language Islands - Entwicklung und Beschreibung der deutschen Sprachinseln am Anfang des 21.... Sprachinselwelten - The World of Language Islands - Entwicklung und Beschreibung der deutschen Sprachinseln am Anfang des 21. Jahrhunderts. The Developmental Stages and the Description of German Language Islands at the Beginning of the 21st Century (English, German, Paperback, New edition)
Nina Berend, Elisabeth Knipf-Komlosi
R1,935 Discovery Miles 19 350 Ships in 10 - 15 working days

Dieser Sammelband besteht zum Teil aus den Referaten der Sprachinselsektion der 1. Internationalen Tagung der IGDD, die im Marz 2003 in Marburg an der Lahn stattgefunden hat. Die anderen Beitrage wurden von Forschern aus verschiedenen Sprachinselregionen der Welt beigesteuert. Im Zentrum der Aufsatze stehen soziolinguistische, dialektologische und kontaktlinguistische Entwicklungen, die in deutschen Sprachinseln der Welt am Anfang des 21. Jahrhunderts stattfinden. This collection of papers contains contributions to the language island section of the First International Conference of the International Society for German Dialectology (IGDD), which took place in Marburg an der Lahn, Germany in March 2003. In addition, further contributions are included on research done in language island regions of the world. The focus of the essays is the socio-linguistic, dialectological and contact-linguistic survey of the development of German language islands across the world as registered at the beginning of the 21st century.

Mastering Arabic 2 Activity Book (Paperback): Jane Wightwick Mastering Arabic 2 Activity Book (Paperback)
Jane Wightwick
R435 R401 Discovery Miles 4 010 Save R34 (8%) Ships in 18 - 22 working days
Mind and Context in Adult Second Language Acquisition - Methods, Theory, and Practice (Paperback): Cristina Sanz Mind and Context in Adult Second Language Acquisition - Methods, Theory, and Practice (Paperback)
Cristina Sanz; Contributions by Rusan Chen, Rebecca Adams, Akiko Fujii, Alison Mackey, …
R1,142 Discovery Miles 11 420 Ships in 10 - 15 working days

How do people learn nonnative languages? And is there one part or function of our brains solely dedicated to language processing, or do we apply our general information-processing abilities when learning a new language? In this book, an interdisciplinary collaboration of scholars and researchers presents an overview of the latter approach to adult second language acquisition and brings together, for the first time, a comprehensive picture of the latest research on this subject. Clearly organized into four distinct but integrated parts, "Mind and Context in Adult Second Language Acquisition" first provides an introduction to information-processing approaches and the tools for students to understand the data. The next sections explain factors that affect language learning, both internal (attention and awareness, individual differences, and the neural bases of language acquisition) and external (input, interaction, and pedagogical interventions). It concludes by looking at two pedagogical applications: processing instruction and content based instruction. This important and timely volume is a must-read for students of language learning, second language acquisition, and linguists who want to better understand the information-processing approaches to learning a non-primary language. This book will also be of immense interest to language scholars, program directors, teachers, and administrators in both second language acquisition and cognitive psychology.

Continuing Vietnamese - Let's Speak Vietnamese (Audio CD-ROM Included) (Paperback): Binh Nhu Ngo Continuing Vietnamese - Let's Speak Vietnamese (Audio CD-ROM Included) (Paperback)
Binh Nhu Ngo
R768 R697 Discovery Miles 6 970 Save R71 (9%) Ships in 18 - 22 working days

"Quite simply the most serious early intermediate textbook currently available for thoughtful American students at the university level."--Professor Stephen O'Harrow, Director, Center for Southeast Asian Studies, University of Hawai'i at Manoa This is a second-year, intermediate Vietnamese language course designed for high school, college or self-study. Continuing Vietnamese is your next step toward master; it follows the best-selling, linguistically-based Elementary Vietnamese, and helps you progress to an intermediate level of communicating in Vietnamese. Invaluable for anyone planning to travel, study or work in Vietnam, this complete language course has been extensively tested at Harvard University. The accompanying MP3 audio CD helps to develop listening comprehension and ensure correct pronunciation. The book contains ten lessons, each composed of two parts. Part 1, the dialogue part, introduces the learner to conversational Vietnamese as it's currently spoken in Hanoi so that the learner will be able to participate in engaging conversation on a variety of topics. Part 2, the narrative part, includes written materials that are characteristic of formal Vietnamese. It aims to develop the learner's reading and writing skills as well as speaking skills. The lessons focuse on various aspects of life in present-day Vietnam, including topics such as culture, history, geography, economy, theater, music, tourism, literature, poetry, cinema and sports. Each lesson helps you to learn Vietnamese by building your Vietnamese proficiency using several complementary elements to thoroughly develop your skills in reading, writing, listening and speaking. Key features of Continuing Vietnamese include: MP3 Audio files offering native speakers' renditions of all the dialogues and narratives, vocabulary, grammar and usage explanations, everyday Vietnamese expressions, pronunciation drills and exercises, and even some popular Vietnamese proverbs. Exercises and practice activities which hone your skills throughout the learning process. Cultural notes that help bring Vietnam to life. A contemporary focus on today's Vietnamese speech patterns. A format that sharpens all four language skills: listening, speaking, writing and reading. All disc content is alternatively accessible on tuttlepublishing.com/downloadable-content.

Modern Languages Study Guides: Intouchables - Film Study Guide for AS/A-level French (Paperback): Helene Beaugy Modern Languages Study Guides: Intouchables - Film Study Guide for AS/A-level French (Paperback)
Helene Beaugy
R535 Discovery Miles 5 350 Ships in 10 - 15 working days

Film analysis made easy. Build your students' confidence in their language abilities and help them develop the skills needed to critique their chosen work: putting it into context, understanding the themes and director's technique, as well as specialist terminology. Breaking down each scene, character and theme in Intouchables (Untouchables), this accessible guide will enable your students to understand the historical and social context of the film and give them the critical and language skills needed to write a successful essay. - Strengthen language skills with relevant grammar, vocab and writing exercises throughout - Aim for top marks by building a bank of textual examples and quotes to enhance exam response - Build confidence with knowledge-check questions at the end of every chapter - Revise effectively with pages of essential vocabulary and key mind maps throughout - Feel prepared for exams with advice on how to write an essay, plus sample essay questions, two levels of model answers and examiner commentary

Developing Chinese - Elementary Comprehensive Course vol.1 (English, Chinese, Paperback, 2nd edition): Developing Chinese - Elementary Comprehensive Course vol.1 (English, Chinese, Paperback, 2nd edition)
R860 Discovery Miles 8 600 Ships in 9 - 17 working days
Mastering Arabic Script: A Guide to Handwriting (Paperback): Jane Wightwick, Mahmoud Gaafar Mastering Arabic Script: A Guide to Handwriting (Paperback)
Jane Wightwick, Mahmoud Gaafar
R967 Discovery Miles 9 670 Ships in 10 - 15 working days

This textbook is an engaging, highly illustrated guide to learning handwriting as opposed to the printed form of the Arabic script. Well-formed and fluent handwriting is much admired throughout the Arab world. The book teaches Arabic handwriting in the form universally used by adult native speakers (riq'a) and compares it with naskh, the usual printed form. There are three parts to the book covering: the basic letter shapes, combinations of letters and an additional extended writing section. Clear examples, a wealth of practice material, insider tips from a leading expert, and lively activities and photos make the book easy to follow and enjoyable to work through. The book can be used to supplement the popular Mastering Arabic courses or independently from them. Aimed at beginners or early intermediate learners of Arabic, Mastering Arabic Script is ideal for both self-study use and classroom courses.

Language in Use - Cognitive and Discourse Perspectives on Language and Language Learning (Paperback): Andrea E. Tyler, Mari... Language in Use - Cognitive and Discourse Perspectives on Language and Language Learning (Paperback)
Andrea E. Tyler, Mari Takada, Yiyoung Kim, Diana Marinova
R1,270 Discovery Miles 12 700 Ships in 10 - 15 working days

"Language in Use" creatively brings together, for the first time, perspectives from cognitive linguistics, language acquisition, discourse analysis, and linguistic anthropology. The physical distance between nations and continents, and the boundaries between different theories and subfields within linguistics have made it difficult to recognize the possibilities of how research from each of these fields can challenge, inform, and enrich the others. This book aims to make those boundaries more transparent and encourages more collaborative research. The unifying theme is studying how language is used in context and explores how language is shaped by the nature of human cognition and social-cultural activity. "Language in Use" examines language processing and first language learning and illuminates the insights that discourse and usage-based models provide in issues of second language learning. Using a diverse array of methodologies, it examines how speakers employ various discourse-level resources to structure interaction and create meaning. Finally, it addresses issues of language use and creation of social identity. Unique in approach and wide-ranging in application, the contributions in this volume place emphasis on the analysis of actual discourse and the insights that analyses of such data bring to language learning as well as how language shapes and reflects social identity - making it an invaluable addition to the library of anyone interested in cutting-edge linguistics.

NOW! NihonGO NOW! - Performing Japanese Culture - Level 1 Volume 1 Textbook and Activity Book (Paperback): Mari Noda, Patricia... NOW! NihonGO NOW! - Performing Japanese Culture - Level 1 Volume 1 Textbook and Activity Book (Paperback)
Mari Noda, Patricia J. Wetzel, Ginger Marcus, Stephen D. Luft, Shinsuke Tsuchiya, …
R2,484 Discovery Miles 24 840 Ships in 10 - 15 working days

NihonGO NOW! is a beginning-level courseware package that takes a performed-culture approach to learning Japanese. This innovative approach balances the need for an intellectual understanding of structural elements with multiple opportunities to experience the language within its cultural context. From the outset, learners are presented with samples of authentic language that are context-sensitive and culturally coherent. Instructional time is used primarily to rehearse interactions that learners of Japanese are likely to encounter in the future, whether they involve speaking, listening, writing, or reading. Level 1 is comprised of two textbooks with accompanying activity books. These four books in combination with audio files allow instructors to adapt a beginning-level course, such as the first year of college Japanese, to their students' needs. They focus on language and modeled behavior, providing opportunities for learners to acquire language through performance templates. Online resources provide additional support for both students and instructors. Audio files, videos, supplementary exercises, and a teachers' manual are available at www.routledge.com/9781138304147.

Modern Persian: A Course-Book (Hardcover): Simin Abrahams Modern Persian: A Course-Book (Hardcover)
Simin Abrahams
R4,770 Discovery Miles 47 700 Ships in 10 - 15 working days


Contents:
Contents: Introduction
Lesson 1 Persian Alphabet
Lesson 2 Section 1. A reading and writing exercise. Read the following vocabulary: Section 2: A The Personal Pronouns B. The ezafe, Possesive and Adjectival
Lesson 3 New Vocabulary Grammar A. The Plural B. Possessive Pronoun Suffixes
Lesson 4 New Vocabulary Grammar A. Present Tense of the Verb "to be" B. Interrogative Sentences C. The Definite and the Indefinite D.The Orthography of the Indefinite
Lesson 5 New Vocabulary Grammar A. The Demonstrative Adjectives and Pronouns B. The Basic Word Order C. Verbal Agreement with the Plural D. The Possessive Pronoun
Lesson 6 New Vocabulary: Section 1. Read: Grammar A. The Present Tense of the Verb 'to have' B. The Numerals C. The Time D. Days of the Week
Lesson 7 New Vocabulary: Grammar A. Persian verbs and their present stem B. The Present Tense of Simple Verbs C. The Present Tense of Compound Verbs D. Some Uses of the Present Tense E. Note that the adverb of time always comes at the beginning of a sentence, either before or more commonly after the subjectb F. The Reflexive Pronoun G. The Indefinite Additional Glossary
Lesson 8 New Vocabulary: Grammar A. The Specific Direct Object Suffix B. The Word Order C. The Comparative and the Superlative Adjectives
Lesson 9 New Vocabulary: Grammar A. The Past Stem B. The Simple Past Tense
Lesson 10 New Vocabulary: Grammar A. Subjunctive Present B. The orthography of the subjunctive present C. The Uses of Subjunctive Present D. Verb and Pronominal Suffix
Lesson 11 New Vocabulary: Exercise 1-4
Lesson 12 New Vocabulary: Grammar A. The Imperative B. The Orthography of the imperative C. The Fusion of preposition and pronominal suffix D. The verb "Is it possible/ could" in the sentence "Could you show me the way" is the equivalent of the impersonal verb "Is it possible"
Lesson 13 New Vocabulary: Grammar A. The Imperfect tense or the past continuous B. The Uses of the Imperfect D. The Use of the Verb 'to have' in an Imperfect Tense C. The Temporal Conjunction "when"
Lesson 14 New Vocabulary: Grammar: A. The Past Participle B. The Perfect Tense C. Uses of the Perfect Tense D. The Use of the Verb 'to have' in the Present Continuous
Lesson 15 New Vocabulary Grammar A. Pluperfect or the Past Perfect B. The Uses of Pluperfect C. The Future D. The Ordinal Numbers
Lesson 16 New Vocabulary A. The Subjunctive Past B. The Relative Clause
Lesson 17 New Vocabulary Grammar A. Conditional Sentences B. The Causative Verb
Annex A
Persian to English Glossary

Socratic Circles - Fostering Critical and Creative Thinking in Middle and High School (Paperback): Matt Copeland Socratic Circles - Fostering Critical and Creative Thinking in Middle and High School (Paperback)
Matt Copeland
R898 Discovery Miles 8 980 Ships in 10 - 15 working days

The benefits and importance of Socratic seminars are widely recognized, but little has been written on "how" to make them happen successfully in the classroom. By offering real-world examples and straightforward answers to frequent questions, Matt Copeland has created a coaching guide for both the teacher new to Socratic seminars and the experienced teacher seeking to optimize the benefits of this powerful strategy. "Socratic Circles" also shows teachers who are familiar with literature circles the many ways in which these two practices complement and extend each other.

Effectively implemented, Socratic seminars enhance reading comprehension, listening and speaking skills, and build better classroom community and conflict resolution skills. By giving students ownership over the classroom discussion around texts, they become more independent and motivated learners. Ultimately, because there is a direct relationship between the level of participation and the richness of the experience, Socratic seminars teach students to take responsibility for the quality of their own learning.

Filled with examples to help readers visualize the application of these concepts in practice, "Socratic Circles "includes transcripts of student dialogue and work samples of preparation and follow-up activities. The helpful appendices offer ready-to-copy handouts and examples, and suggested selections of text that connect to major literary works.

As our classrooms and our schools grow increasingly focused on meeting high standards and differentiating instruction for a wide variety of student needs and learning styles, Socratic seminars offer an essential classroom tool for meeting these goals." Socratic Circles" is a complete and practical guide to Socratic seminars for the busy classroom teacher.

Chinese Made Easy 3 - workbook. Simplified character version 2017 (English, Chinese, Paperback, 3rd edition): Y Ma, X. Li Chinese Made Easy 3 - workbook. Simplified character version 2017 (English, Chinese, Paperback, 3rd edition)
Y Ma, X. Li
R769 R680 Discovery Miles 6 800 Save R89 (12%) Ships in 18 - 22 working days
Chinese Made Easy 2 - workbook. Simplified character version 2017 (English, Chinese, Paperback, 3rd edition): Yamin Ma Chinese Made Easy 2 - workbook. Simplified character version 2017 (English, Chinese, Paperback, 3rd edition)
Yamin Ma
R770 R681 Discovery Miles 6 810 Save R89 (12%) Ships in 18 - 22 working days
Traditional Media and the Internet - The Search for Viable Business Models: A Special Double Issue of the International Journal... Traditional Media and the Internet - The Search for Viable Business Models: A Special Double Issue of the International Journal on Media Management (Paperback)
Sylvia M. Chan-Olmsted
R1,004 Discovery Miles 10 040 Ships in 10 - 15 working days

This special issue addresses the topic of Internet business models from the perspective of the traditional media sectors. The eleven special-theme articles tackle the issues of online content delivery business models, the relationship between online and off-line media products, the Internet's impact on a media value chain, online marketing of music products, Internet content strategies, and comparative studies of Web content and strategies in different countries. From theoretical discussions to empirical investigations, the authors examine fully the traditional medial incumbents' efforts to develop business strategies that leverage their online competencies and suggest the factors that might play a role in this process. This focused theme issue provides readers with a deeper understanding of how the Internet has changed the playing field for the media industries and gives a preliminary view of things to come.

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