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Books > Business & Economics > Business & management > Business communication & presentation > General
Too many managers don't have what it takes to carry a good
presentation. And they know it. Equally they know that to acquire
the skill is to join an admired few, upwardly mobile managers. So
motivation to learn is strong and rewarding. On browsing the book,
readers will see the checklist approach and the carefully crafted
structure that immediately conveys these skills. They will
understand that this is a book of unique accessibility. Here they
will learn techniques and methods of planning research and
structuring information that will create inescapable conclusions by
their recipients. They will be successful.
Deliver compelling presentations in any context, from a meeting
with colleagues to a client pitch or keynote address. Whenever you
talk to anyone, you are presenting yourself and your ideas to an
audience. You are giving a presentation. This could be in person,
on the phone, or via videoconference. In any case, both your
content and your delivery contribute to the vitality and
effectiveness of your message. Too many speakers fail to engage
their audience and get their ideas across. Don't be one of them!
Practical Presentation Skills will help you master the three
fundamental elements responsible for a presentation's success:
authenticity, focus, and strength.
This book is a guide to taking part in meetings and negotiations,
and to the socializing required before and after such events. If
you are a non-native English speaker, with an intermediate level
and above, and you work for a company with international relations,
then this book is the solution to all your English problems! Four
main topics are covered: 1. Meetings 2. Negotiations 3. Socializing
4. How to understand fast-speaking native English speakers This
book is designed to be used like a manual or user guide - you don't
need to read it starting from page 1. Like a manual it has lots of
short subsections, and is divided into short paragraphs with many
bullet points. This is to help you find what you want quickly and
also to assimilate the information as rapidly and as effectively as
possible. The book concludes with a chapter of useful phrases.
There is an introduction for trainers on how to teach the skills
required for meetings, negotiations and socializing in Business /
Commercial English.
If you write emails and letters as part of your work, then this
book is for you. By applying the suggested guidelines, you will
stand a much greater chance of getting the desired reply to your
emails in the shortest time possible. Some of the key guidelines
covered include: * Write meaningful subject lines - otherwise
recipients may not even open your mail. * Always put the most
important point in the first line - otherwise the reader may not
read it. * Be concise and only mention what is truly relevant.
Write the minimum amount possible - you will also make fewer
mistakes * Be a little too formal than too informal - you don't
want to offend anyone. * If you have two long important things to
say, say them in separate emails. * Give clear instructions and
reasonable deadlines. * If you need people to cooperate with you,
it is essential to highlight the benefits for them of cooperating
with you. * Empathize with your recipient's busy workload. * Never
translate typical phrases literally - learn equivalent phrases. The
book concludes with a chapter of useful phrases. There is also a
brief introduction for trainers on how to teach Business /
Commercial English.
A new up-to-date overview of coaching effectiveness with practical
case studies to demonstrate how these techniques are applied in
real businesses. Using well-known coaching approaches in business
and devoting additional attention to internal coaching practices
this is a distinct, rigorous yet accessible guide to coaching
approaches and practice.
For courses in advertising. A study of integrated marketing
communications taught throughreal-life application Integrated
Advertising, Promotion, and Marketing Communications, 9thEdition
speaks to an evolved definition of integrated marketing andteaches
students how to effectively communicate in the business world.
Itchampions the importance of weaving together all marketing
activities into oneclear message and voice, and helps students
understand how communications areproduced and transmitted. The text
explores advertising and promotions, and theroles of social media,
mobile messaging, and other marketing tactics toeffectively reach
consumers. With added tools to help learners apply conceptsto real-
life situations, students will understand the vital links
marketersuse to connect and interact with customers.
Meetings allow us to bring people together to inspire each other,
solve problems and make a difference. Yet, we all spend too much
time in dull, frustrating meetings where little is achieved and
even less is followed up on afterwards. In Hold Successful
Meetings, executive coach and former Google leader Caterina
Kostoula will change all this. Her unique framework will: - Equip
you to hold fewer, more purposeful meetings - Create a creative and
inclusive environment - Leave participants inspired and ready to
take action Whether virtual or in-person, people will leave your
meetings inspired by the value you created together and ready to
make an impact. 'I bought this for my whole team at Google!' Reader
review
This second edition reviews the field of business discourse,
centring on the investigation of business language and
communication as practice. It combines research-based discussions
with innovative practical applications and promotes debate and
enquiry on a range of competing issues, emerging from business
discourse research and teaching practice.
"Can you believe standing on a stage in front of hundreds of people
has become my comfort zone? It could be yours!" Once upon a time,
Esther Stanhope was just like you. She was shaky, red-faced and
stumbling on stage. Now she speaks to audiences all over the world
- and it's her mission to help you say goodbye to glossophobia too.
This book is for you if you...; hate having all the eyes on you;
would rather stick pins in your eyes than speak in public; think
`Oh ****' in the Q&A after a presentation; need to be more
visible to build your career and your business; dread the thought
of introducing yourself round the table (creeping death); need
confidence to do it and help NOW!
With two new chapters and a new preface, the award-winning book
"The Halo Effect "continues to unmask the delusions found in the
corporate world and provides a sharp understanding of what drives
business success and failure.
Too many of today's most prominent management gurus make steel-clad
guarantees based on claims of irrefutable research, promising to
reveal the secrets of why one company fails and another succeeds,
and how you can become the latter. Combining equal measures of
solemn-faced hype and a wide range of popular business delusions,
statistical and otherwise, these self-styled experts cloud our
ability to think critically about the nature of success.
Central among these delusions is the Halo Effect--the tendency to
focus on the high financial performance of a successful company and
then spread its golden glow to all its attributes--clear strategy,
strong values, brilliant leadership, and outstanding execution. But
should the same company's sales head south, the very same
attributes are universally derided--suddenly the strategy was
wrong, the culture was complacent, and the leader became arrogant.
"The Halo Effect" not only identifies these delusions that keep us
from understanding business performance, but also suggests a more
accurate way to think about leading a company. This
approach--focusing on strategic choice and execution, while
recognizing the inherent riskiness of both--clarifies the
priorities that managers face.
Brilliant and unconventional, irreverent and witty, "The Halo
Effect" is essential reading for anyone wanting to separate fact
from fiction in the world of business.
The family business becomes much more complex as it goes from the
founder to next generations. As more family members work together
several challenges become apparent and can threaten the business if
not addressed. This book shows the family members how to confront
the problems and how to create solutions.
This Grammar Guru will solve the world's problems. Or, at least,
help you figure out when to use an Oxford comma. The New York Times
Put your English skills to work for you! This book is ideal for
intermediate and advanced (CEFR B1-C1) nonnative speakers of
English seeking to increase their communication confidence and
effectiveness in the workplace. Improve your precision and
professionalism so your ideas shine! The book consists of 50 short
quizzes which include the most common English errors made by
nonnative speakers in professional environments. This fun format
allows you to find your own frequent errors and fix them. You will
test your skills quickly, daily, and build your language awareness
and accuracy in writing and speaking English. Short, clear
explanations after each quiz help you improve your knowledge of the
grammar rules. Complementing the quizzes are Ellen says boxes with
the same practical advice on good communication etiquette and
habits that Ellen has been sharing for years with large corporate
clients in New York City and beyond. Witty and humorous drawings
illustrate confusing language and common misunderstandings. The
focus of the exercises is on fixing your grammar and problems with
word choice. Examples are pulled from every industry: finance, law,
consulting, publishing, real-estate, retail, technology, energy,
pharmaceutical, manufacturing, education, advertising, government,
insurance, non-profit, and more. Whatever your profession or
interest, you will benefit from the exercises contained in this
book. If you are just looking to sharpen your English, this book is
for you, too. You will be learning from a professional writer with
two decades of experience teaching executives in a business
setting. A language-learner herself who has studied some two dozen
languages, Ellen Jovin has written this book to help motivated
working adults advance their business English on their own time and
at their own pace. Note that this book reflects global English
usage, but spelling is American English.
This book provides insights into communication practices that
enable efficient work, successful collaboration, and a functional
work environment. Maintaining a productive and healthy workplace is
predicated on interpersonal communication between people. In
organizations, efficient communication is the foundation of all
actions. Contributors to this book cover communication issues in
relationships, teams, meetings, leadership, competence, diversity,
organizational entry, social support, and digital environments in
the workplace. The book illustrates all these issues in detail by
presenting both relevant research findings and their practical
implications in working life. Workplace Communication is ideal for
current and future employees, directors, supervisors and managers,
instructors, and consultants in knowledge-based expertise work. The
book is appropriate for courses in organizational and leadership
communication or interpersonal communication in a workplace
setting.
The Excellence Dividend is a critical new book from one of today's leading visionaries in business. This year's winner of the Thinkers 50 Lifetime Achievement Award and the CEO Reads Lifetime Contribution to the Business Book Industry Award, Tom Peters is one of the world's most revered management gurus and global business thinkers.
For decades, he has been preaching the gospel of putting people first, and in today's rapidly changing business environment, this message is more important than ever. Studies show that fewer than one-third of employees feel engaged with their work and that half of all jobs are at risk due to technology. But Peters has a solution: a sustained commitment to excellence combined with a commitment to people. These are, he argues, the only tools for coping with and thriving amidst the tsunami of change facing business today.
In The Excellence Dividend, Peters shows that nothing beats a high-quality product or service, designed and delivered by people who are as dedicated to each other as they are to their shared goal. With his unparalleled expertise and inimitable charisma, Peters offers brilliantly simple, actionable guidelines for success that any business leader can immediately implement.
After spending four decades in in pursuit of professional excellence, giving more than 3,000 presentations on the subject and working with companies around the world, Peters has delivered a contemporary personal excellence manual for any professional looking to make their mark and face today's business challenges.
Accelerate sales and improve customer experience Every day, most
working professionals entrust their most important messages to a
form of communication that doesn't build trust, provide
differentiation, or communicate clearly enough. It's easy to point
to the sheer volume of emails, text messages, voicemails, and even
social messaging as the problem that reduces our reply rates and
diminishes our effectiveness. But the faceless nature of that
communication is also to blame. Rehumanize Your Business explains
how to dramatically improve relationships and results with your
customers, prospects, employees, and recruits by adding personal
videos to emails, text messages, and social messages. It explains
the what, why, and how behind this new movement toward simple,
authentic videos--and when to replace some of your plain, typed-out
communication with webcam and smartphone recordings. - Restore
face-to-face communication for clarity and connection - Add a
personal, human touch to your emails and other messages - Meet
people who've sent thousands of videos - Learn to implement your
own video habit in an easy, time-saving way - Boost your replies,
appointments, conversion, referrals, and results dramatically If
you're ready to influence, teach, sell, or serve in a more personal
way, Rehumanize Your Business is your guide.
What would happen to your team, and your organization, if everyone
knew how to change the game - and make success a daily occurrence?
Companies and individuals are looking for more freedom: personal
freedom, creative freedom, and freedom to rethink what work really
means. From dealing with COVID-19, facing diversity issues,
battling burnout, zoom fatigue and more, organizations are
stretched thin and must find a way to help their employees find
balance and freedom in order to thrive in these unprecedented
times. In Success From Anywhere: Create Your Own Future of Work
from the Inside Out, bestselling author and veteran Salesforce
executive Karen Mangia delivers an eyes-wide-open discussion on the
future of work and what it means to find personal and professional
success in the new workforce. Whether you're in a hybrid
environment, or working from home, you know the importance of
connection and teamwork. This compelling, practical guide explains
how success is something organizations discover from the inside out
- creating greater engagement, retention, and professional impact
from a new understanding of the future of work. With commentary
from business leaders like Tom Peters, as well as guidance from
leading scientists like David Eagleman and Kelly McGonigal, Success
From Anywhere shows professionals how to build success into every
organizational design - regardless of company culture, leadership,
or industry - and offers actionable insights on a range of timely
and relevant subjects, including: Rethinking the foundations of
what work really means, including work-life balance, the future of
work, and where peak performance really comes from The origins of
intolerance, and how to access greater diversity, inclusion, and
belonging inside every organization Creating a high-impact culture
in the anxious and stressful pandemic environment by redesigning
the game - and creating your own rules How to overcome feelings of
constriction and confinement, to find new possibilities, for your
own career Getting past the feeling that you have to "do it all" in
order to succeed Powerful scientific insights into stress-relief,
battling burnout and becoming your best self Perfect for anyone
wanting to create greater professional impact, whether working from
home, leading a hybrid team, or just trying to access greater
personal freedom, this principles-based guidebook will earn a spot
in the libraries of executives, managers, leaders, and employees
who care about creating innovative and inclusive organizations.
Discover how to adapt to these changing times and the uncertain
times ahead with a new playbook for yourself, your career, and your
organization - that playbook is Success From Anywhere.
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