![]() |
![]() |
Your cart is empty |
||
Books > Business & Economics > Business & management > Business communication & presentation > General
Territories of Profit compares Dell Computer, the dominant computer manufacturer of the late twentieth century, and G. F. Swift, the leading meatpacking firm of the late nineteenth century, to reveal how communications revolutions in different periods enabled businesses to innovate their operations, reorganize the structure of the firm, and reshape the geography of profit-making. By depicting the parallel experiences of Dell and Swift, which both deployed revolutionary communications technologies in their business systems and transformed patterns of development through their innovative advances, the book challenges simplified representations of the contemporary economy as historically unprecedented. Territories of Profit also incorporates information from interview sources within Dell to portray the "Dell Model" in ways never before revealed in existing studies of the PC maker.
While many people in business have strong analytic skills creativity has been undervalued in many organizations. The authors draw attention to creative thinking and action and how this can be used to solve business problems and improve performance. They show how some companies have achieved success as a result of creativity and provide a step by step guide for companies and individuals to become more creative. The book also contains numerous scenarios that encourage the reader to solve problems imaginatively and to apply these creative thoughts to their own business problems.
Cultural understanding is indispensable for people who live and work abroad or in multicultural settings, but few have appropriate knowledge and training in this area. Working Across Cultures addresses this need. Suitable for general readers yet intellectually challenging, the book illustrates how to thrive in unfamiliar cultures by understanding and tapping into the stress management mechanisms used by the people who live there. The book begins by refuting the notion that professional life interacts with culture only at the level of etiquette. Distinguishing between rule-based and relationship-based cultures, the author examines the roles of authority, individualism, competition, security, negotiation, contracts, supervision, lifestyle, and even humor in different cultures. He shows how different concepts of time, space, information, and wealth shape everyday life across cultures. The book concludes with a comprehensive reading list for more than one hundred countries.
"This is a very important book about a significant new concept,
'cultural intelligence' (CQ) that is sure to attract the attention
of both scholars and those who are involved in the practical
matters of global commerce and international affairs. The authors
have amassed a considerable array of academic theories and research
evidence to support their arguments for why it is essential to
understand CQ and how it can be developed and used in our
increasingly multi-cultural world. All of us who consider ourselves
'internationalists' need to read this book." --Lyman W. Porter,
University of California, Irvine
Ziel des Buches ist es, Studierenden die Grundlagen der operativen Produktionsplanung und -steuerung zu vermitteln und darauf aufbauend zu zeigen, wie aus der Modellierung der Materialflusse mittels konventioneller Konzepte schrittweise die Modellierung des PAC-Konzeptes entwickelt werden kann. Dazu ist ein gewisser formal-analytischer Apparat erforderlich, der an den jeweiligen Stellen des Buches eingefuhrt wird. Mathematisch exakte Modelle sind jedoch nur fur relativ einfache Produktionssysteme darstellbar. Komplexere Systeme dagegen werden ublicherweise mittels rechnergestutzter Simulationsmodelle abgebildet."
As awareness of social and environmental issues becomes more central to business and reputational success, communications and marketing professionals need to be able to make the most of opportunities to communicate effectively about these issues. This is the definitive guide to planning and delivering great communications on complex social and environmental issues. Outlining the steps needed to plan, risk-proof and execute effective communications strategies, the book provides a clear framework to help leaders, communications managers and marketing practitioners build the knowledge and skills needed to spot risks and opportunities around complex issues, such as climate change and ethical supply chains. Including real-world case studies, practical exercises and further reading, each chapter offers a beginning-to-end framework: from making the business case and mapping stakeholders, to messaging, framing relevant tactics, and then risk-assessing the plan. Whether a local authority, brand, educational institution or senior leader, this guide will equip you with all the necessary skills to make your communications effective.
Each year, thousands of new MBA and executive education students are introduced to a new learning tool: the business case. This book provides a distinctive and useful framework for analyzing, discussing, and writing about cases. It addresses the case method for students, a much larger market than case method teachers. At Harvard Business School alone, there are nearly 1,000 first-year MBA students per year, and few of them have any prior experience with the case method. HBS receives approximately 6,000 to 7,000 MBA applications per year, and all of the applicants who aspire to attend Harvard are potential customers for this book. Rather than a hodgepodge of tools and tips, this book offers a unique, integrated approach to case analysis, organized into three major case categories. The book provides detailed analyses of sample cases to demonstrate the use of the method in combination with the specialist methods taught in MBA classes. The book includes examples of effective student writing. The content of the book has had extensive field testing over a long period at Harvard Business School. A single book is a tiny investment compared to the cost of an MBA education and the career benefits the degree can yield. Audience: Current and potential MBA students; executive education students. Announced first printing: 20,000 Laydown goal: 3,500
Diese Festschrift erinnert an 50 Jahre produktionswirtschaftliche Forschung und Lehre an der Universitat Rostock und wurdigt die Leistungen von Theodor Nebl anlasslich seines 60. Geburtstages."
Do you face the challenge of running really effective meetings, facilitated sessions or workshops as part of your role? Would you like to feel more confident when working with challenging groups or senior participants? Do you want to deliver lasting results collaboratively, in virtual, hybrid and in-person environments? Making Workshops Work takes you from an initial idea or brief, through step-by-step preparation, to an engaging, well-run and effective session, resulting in agreed actions and clear follow up. You'll feel confident, creative and competent as you deliver great results. Everyone will be committed to their actions and afterwards, whether you meet virtually, in-person or mix the two. Penny Pullan is a pioneer of virtual working and one of the world's leading experts on running effective workshops. Her expertise and candid stories will inspire at every stage, to ensure that you are fully prepared to make the best use of your own and your participants' valuable time. Discover: A practical step-by-step guide to get the most out of group sessions quickly whether virtual or in-person Memorable case studies, stories and examples to highlight what really works and what doesn't Downloadable tools, templates and checklists to reduce your preparation time and enhance your effectiveness Reflective questions and exercises to help you develop your own approach, building on what works for you and adapting what doesn't, so that each workshop is better than the last Dr Penny Pullan is the author of several books including 'Virtual Leadership: Practical Strategies for Getting the Best out of Virtual Work and Virtual Teams'(Kogan Page, 2016). She works with people in multinational organizations who are grappling with tricky projects: uncertain, with ambiguous requirements, stakeholders who need to be engaged and virtual teams dispersed around the world. When they work with Penny, clients notice that communication, collaboration, clarity, commitment, connection and confidence grow, and change doesn't seem quite as tricky as before!
This book is the final product of the "excellence project"--a
comprehensive research effort commissioned by the International
Association of Business Communicators (IABC) Research Foundation.
Going well beyond any of the previously published reports on the
Excellence study, this book contains many new statistical analyses
of the survey data and more details from the case studies.
Discussing theory and data related to several ongoing discussions
in the communication profession, this book answers the following
questions:
This book is for people who want to change the world. Here's the challenge: it's impossible to change the world all by yourself. To have an impact, you need to communicate. In these pages, we share with you what we've learned over 30 years as professional communicators and advisors to leaders of global organizations. We seek to move each client from competence to excellence. As authors, our goal is to give you the tools you need to become the most effective and powerful communicator you can be. We want you to become a catalyst for transformation. We want you to discover that you have the potential to change the world.
Plan Your Meeting or Conference with Confidence From creating the program book to making special arrangements for VIPs, this celebrated resource contains all the guidance, tools and inspiration you need to organize, manage and conduct a truly outstanding meeting or conference. The detailed advice--from authors with more than fifty years of planning experience--can be applied to most any type of gathering, from events for twenty-five to an extravaganza for thousands. A sampling of subjects includes site and function room selection, activity coordination, accommodating handicapped participants, public relations, audio/video equipment, booking entertainment, budgeting, and conducting evaluation and follow-up. Extensive checklists and charts ensure total success.
Generally (according to research) only 5 percent of employees understand their organization's strategy. If only 5 percent of your organization understand your strategy...whose strategy are the other 95 percent implementing? Phil Jones', Communicating Strategy is designed to help you communicate your strategy in a compelling and effective way, and dramatically improve implementation and the resulting outcomes. It provides a clear framework for building a communication plan as well as practical information, techniques, tools, tips and exercises that can be applied to explain and deliver a complete and coherent message.There is guidance on how to identify likely obstacles to change and how the psychology behind your story - and the language you use - can help create change champions; as well as details of how to use metaphor, quotations and imagery to paint a vivid picture. The author also explores the reasons why your organization's structure, processes and culture may stifle your story and the steps you can take to align each of these to the strategy. This is an exceptional book that includes elements of organizational theory, human psychology and good, straightforward common sense. If you believe that people will do a better job if they understand what you are thinking and what you want, this book is for you.
Addressing the prevalent issue of poorly designed quantitative information presentations, this accessible, practical, and comprehensive guide teaches how to properly create tables and graphs for effective and efficient communication. The critical numbers that measure the health, identify the opportunities, and forecast the future of organizations are often misrepresented because few people are trained to design accurate, informative materials, but this manual helps put an end to misinformation. This revised edition of the highly successful book includes updated figures and 91 additional pages of content, including new chapters about quantitative narrative and current misuses of graphs--such as donut, circle, unit, and funnel charts--and new appendices that cover constructing table lens displays and box plots in Excel and useful colour palettes for presentation materials.
In Electronic Business Communications, Mike Chesher and Ricky Kaura tell you all that you need to know about electronic commerce over the Internet. All the major topics are covered: - How electronic business communications can give you the edge over your competitors; - How you can develop effective business strategies for electronic commerce; - All you need to know about EDI/E-commerce Security concerns? What security concerns A] the Internet is open for business! - What are the E-commerce standards and why do they matter? - Making the most of trading via the Internet and value added networks; - Breakthroughs in Web-based EDI and Internet applications Information highway initiatives; - Lots of case studies are included. Anyone working in or coming into contact with the exciting world of business electronic communications will find something to interest them here.
An exclusive insider's look at the art and science of direct mail creative technique -- copy approaches, design, formats, offers -- unlike anything ever before assembled. In addition to the successful mailings shown and described in this updated edition, new topics include killer fundraising letters, the illustrated history of the magalog, and using direct mail to make money on the internet. This insider's look at the art and science of direct mail also contains an overview (complete with illustrations) of new trends in direct mail.
Reach your audience through simplicity and storytelling Garr Reynolds, the bestselling author of Presentation Zen, is back with a third edition that covers advances in PowerPoint, Keynote, and other presentation technology. Garr tackles storytelling through slides and shares his approach to effective presentation design. Draw inspiration from fresh examples Combine design principles with Zen simplicity Create simpler, more effective presentations that will motivate your audiences Garr offers techniques for cutting through the noise and distractions of modern life and truly engaging with your audiences in a meaningful way. "Presentation Zen changed my life and the lives of my clients. The philosophy and approach so elegantly explained in Garr's book will inspire your audience. Don't even think of giving another presentation without it!" -Carmine Gallo, author of The Presentation Secrets of Steve Jobs and Talk Like TED "Garr has broken new ground in the way we think about the power of presentations, and more important, has taught an entire generation of communicators how to do a better job. Don't miss this one." -Seth Godin, legendary presenter and author of This is Marketing "If you care about the quality and clarity of your presentations-and you should-pick up this book, read every page, and heed its wisdom. Presentation Zen is a contemporary classic." -Daniel H. Pink, author of A Whole New Mind and Drive
Some of the most successful people in the world all have a secret power: their partnerships. Our individualistic society has created a cult of self-interest. The result: fear, division, and domination, which has crushed our ability to relate meaningfully to each other and diminished our ability to innovate and collaborate. Jean Oelwang, founding CEO and Trustee of Virgin Unite, has interviewed over 60 business and life partnerships - including Desmond and Leah Tutu, and Ben and Jerry - revealing how to nurture relationships with depth and purpose. These kinds of deep connections have a profound ripple effect on everything we do, supporting us to achieve more, withstand anything and amplify impact. Enduring partnerships are the foundation of a meaningful life as well as the backbone of any successful organisation. In this book she unpicks the values that connect great partners, offering practical tools for staying in sync, disagreeing respectfully and a blueprint for expanding small partnerships into large-scale collaborations. Packed with wisdom to nourish the relationships that give us strength and meaning, Partnering is a call-to-action for individuals resisting individualism to lead with purpose and impact.
Anyone seeking to influence others must first know their own story, and how to tell it properly. Whether you're proposing a risky new venture, trying to close a deal, or leading a charge against injustice, you have a story to tell. Tell it well and you will create a shared experience with your listeners that can have profound results. In this modern classic, Annette Simmons reminds us that the oldest tool of influence is also the most powerful. Fully revised and updated to account for new technology and social media, along with two new chapters on the role of stories in the development of civilization and how to adjust your story to your specific goal, Simmons showcases over a hundred examples of effective storytelling drawn from the front lines of business and government, as well as myths, fables, and parables from around the world. Whether writing a screenplay, or announcing a corporate reorganization, Simmons illustrates how story can be used in ways that cold facts, bullet points, and directives can't. These stories, combined with practical storytelling techniques, show anyone how to become a more effective communicator and achieve their goals.
***WALL STREET JOURNAL BESTSELLER*** 'A smart, funny, brilliant book on how to be smart about being funny, brilliantly' Sarah Cooper 'This book has finally convinced me that joking around can actually be important and powerful' Ed Gamble 'Eye-opening, important and utterly enjoyable. Come for the humour, stay for the insights' Arianna Huffington Humour is a superpower. If you're not using it, the joke's on you. When we're kids we laugh all the time. The average four year-old laughs as many as 300 times a day, while the average forty year-old laughs 300 times every two and a half months! We grow up, start working and suddenly become "serious and important people", trading laughter for bottom lines and mind-dumbing zoom calls. But the benefits of humour for our work and life are huge. Studies have shown that humour makes us appear more competent and confident, strengthens our relationships, unlocks creativity and boosts resilience during difficult times. Dr. Jennifer Aaker and Naomi Bagdonas are on a mission to help everyone discover the power of humour. Based on the popular Stanford Business course, this book will show you how to mine your life for material, explore the Four Deadly Humour Myths and help you figure out which style of humour you fall into - The Magnet, The Sweetheart, The Sniper or the Stand Up. Drawing on behavioural science, advice from world-class comedians and stories from top leaders, Humour, Seriously will show you how to harness the power of humour every day.
Origins and Traditions of Organizational Communication provides a sophisticated overview of the fundamentals of organizational communication as a field of study, examining the field's foundations and providing an assessment of the field to date, explaining and demonstrating a communicational approach to the study of organization. It provides a set of literature reviews on focused topics written by experts in each area, and links organizational communication theory and research to practice. In reviewing foundational management theory, the book analyzes how early to mid-20th-century management theories shaped contemporary organizations, providing students both with background knowledge of these foundational theories and an understanding of their influence on our thinking and our organizational world. Written at an accessible level for early graduate students, yet still sophisticated enough for doctoral students, the book is ideal for students and teachers of organizational communication and communication history. Downloadable ancillary materials include chapter PowerPoints and a set of instructors' materials containing chapter abstracts, glossaries, discussion questions, annotated supplementary readings lists, and practitioners' corners. Please visit www.routledge.com/9781138570313.
Business Communication: Concepts and Applications in an Electronic
Age features short, varied, up-to-date readings by 38 business
communication authorities in business, government, and academia. It
eases the job of teaching by helping students hone their written,
verbal, and non-verbal business communication skills in a format
that allows selective instruction and maximum flexibility. |
![]() ![]() You may like...
Super Thinking - Upgrade Your Reasoning…
Gabriel Weinberg, Lauren McCann
Paperback
![]()
Communicating @ Work - Boosting your…
Terri Grant, Rea Borcherds
Paperback
Effective Communication N5 - Empowering…
Marietta Swart, Marietha Hairbottle, …
Paperback
|