Foreword by Academy Award-winner Mahershala Ali "A comprehensive masterpiece. . . . Throughout the course of my life, I have struggled to be heard. With Denise's insightful tutelage and easy-to-apply techniques, I have not only managed to find my voice, but to powerfully express myself so others listen! If you want to feel inspired and completely empowered give yourself the gift of this beautiful read!"-Halle Berry, Academy Award-winning actor An internationally renowned and highly sought-after Hollywood voice coach shares proven practices to help anyone utilize the often-untapped power of their own authentic voice. From a toddler's first words to professional public speaking, from a marriage proposal to asking for a raise, our voice is our most crucial instrument of expression. The world judges us by our voice. And yet there has been no authoritative guide to mastering its full capacity and expressing our true selves in every aspect of life, from relationships and family to work. Until now. As one of the nation's most sought-after vocal coaches, Denise Woods has worked with everyone from Mahershala Ali, Will Smith, and Idris Elba to Kirsten Dunst and Jessica Chastain. In The Power of Voice, for the first time ever, Woods shares the secrets, tips, lessons, and stories that have helped Hollywood's biggest stars become confident, effective communicators. Readers will learn how to: Articulate clearly Gain confidence in any situation Release tension and stress Address speech issues such as upspeak, vocal fry, and nasality Become powerful public speakers Find their truest form of expression With her unmatched ability to teach vocal mastery in real-world terms, Woods offers a much-needed, proven, practical, and invaluable set of tools that will forever change how we communicate and, ultimately, how we see ourselves and affect others.

DISTINGUISHED FAVOURITE: NYC Big Book Awards 2017 Content, in all its forms, is the single most critical element of any marketing campaign. Finding a successful equilibrium between content marketing and content strategy is difficult, but essential. Content - The Atomic Particle of Marketing goes beyond superficial descriptions of how to produce engaging social media content to offer the results of many years of deep quantitative research, and hours of interviews with senior marketers at some of the world's leading brands. Written by a recognized industry thought leader, Content - The Atomic Particle of Marketing explores how content functions in the broader framework of all marketing, as well as organizational concerns and IT decision making. It demonstrates the value content brings not only to "owned" media initiatives, such as a company website or blog, but also the essential role content plays in all other marketing initiatives, from social media to advertising to offline channels. It will enable readers to make the organizational, staffing, tools and process decisions necessary to get content up and running across divisions and organizational silos. Deeply researched and insightful, Content - The Atomic Particle of Marketing is, quite simply, the definitive research-based guide to content marketing.

This book examines the social organizational discourse of task-oriented business meetings in a Kuwaiti financial organization and an American non-profit trade organisation. Focusing primarily on the linguistic behaviours demonstrating agency and power of managers and staff members displayed during these meetings, the project is based on ethnographic data collected during eight months of fieldwork. The author examines the similarities and differences between the linguistic behaviours of both organizations, particularly relating to the production of collective "we," "us," and "our" utterances and directive speech acts issued to explore how managers and co-workers perform agency and power in meetings. This distinctive book will shed light into the influence of language on the actions and relationships of managers and co-workers in business meetings, and will be of interest to applied linguists and discourse analysts in the field of business discourse in addition to business professionals in management and finance.

Using internationally-recognized case studies, including brands such as BMW and Burberry, this book explains how companies can use specific strategies and tools to develop and maintain brand desire among new and existing customers. Desire is big business. If companies can create true desirability for their brands, customers will not only express preference and loyalty, they also show a willingness to act as brand champions, participate in online communities, co-create innovative ideas, and show the sort of commitment that is normally associated with fervent employees. However, desire doesn't just happen. Brands need to nurture it by offering both security and surprise. This isn't just about marketing, but rather a reflection of an organization-wide culture and perspective. Using international case studies, Brand Desire explains how companies can engage customers emotionally and create value for them. Managers can successfully build and maintain brand desire through specific strategies and tools, such as: * promoting a principles-driven organization that is grounded in its heritage and distinctive competences; * creating a supportive culture that encourages the active participation of people in brand development; * providing an opportunity for people to communicate more with each other and to encourage socialization through communities and events; and * offering outstanding experiences: being consistent in delivery, from first communications through to after-sales service and support. In a crowded sales environment, brand desire can elevate any product or service so that it stands out from the crowd - and stays there. Brand Desire demonstrates how desirable brands are about desirable experiences, and shows what companies can do to maximize those experiences for their customers.

The perfect gift for aspiring leaders: 16 volumes of HBR 20-Minute Manager. This 16-volume, specially priced boxed set makes a perfect gift for aspiring leaders who are short on time but need advice fast, on topics from creating business plans and giving feedback to managing time and presentations. The set includes Creating Business Plans, Delegating Work, Difficult Conversations, Finance Basics, Getting Work Done, Giving Effective Feedback, Innovative Teams, Leading Virtual Teams, Managing Projects, Managing Time, Managing Up, Performance Reviews, Presentations, Running Meetings, Running Virtual Meetings, and Virtual Collaboration. Don't have much time? Get up to speed fast on the most essential business skills with HBR's 20-Minute Manager series. Whether you need a crash course or a brief refresher, each book in the series is a concise, practical primer that will help you brush up on a key management topic. Advice you can quickly read and apply, for ambitious professionals and aspiring executives--from the most trusted source in business. Also available as an ebook.

What people are saying about "The New How"

"How are you going to get rid of your Air Sandwich if you don't even know what it is? Provocative and practical at the same time."--Seth Godin, author of "Linchpin"

""The New How" is informative and provides exciting insights because the suggestions are practical and doable. Merchant gets the new reality--leadership fails not so much from flawed strategy as it does from failed processes of engagement from those responsible for implementing the strategy. In high-performing organizations, everyone acts like a leader, and they own the strategy and take actions to ensure its success. If you care about making a difference, read this book."--Barry Posner, author of "The Leadership Challenge"

"Collaboration is a powerful, competitive weapon: this book shows you how to use it to win markets."--Mark Interrante, VP Content Products, Yahoo, Inc.

"In a world in which the pace of change is ever quickening, collaboration, not control, is the route to a successful organization. This book tells you how to make your organization collaborative. And Nilofer Merchant's writing is a model of clarity."--Barry Schwartz, author of "The Paradox of Choice: Why More Is Less"

"Want to transform your organization into a collaborative enterprise? Nilofer Merchant provides insightful and practical strategies in "The New How.""--Padmasree Warrior, CTO, Cisco Systems, Inc.

"Merchant's book is a practical guide for the journey from strategy to implementation. The collaborative tools described here can help companies reach strategic success--and avoid pitfalls along the way."--Tom Kelley, General Manager, IDEO, and author of "Ten Faces of Innovation"

Once in a generation, a book comes along that transforms the business landscape. For today's business leaders, "The New How" redefines the way companies create strategies and win new markets.

Management gurus have always said "people matter." But those same gurus still relegate strategy to an elite set of executives who focus on frameworks, long presentations, and hierarchical approaches. Business strategy typically has been planned by corporate chiefs in annual meetings, and then dictated to managers to carry out. "The New How" turns that notion on its head. After many years of working with Apple, Adobe, HP, and many other companies, Nilofer Merchant discovered the secret sauce: the best way to create a winning strategy is to include employees at all levels, helping to create strategy they not only believe in, but are also equipped to implement.

In "The New How," Nilofer shows today's corporate directors, executives, and managers how they can transform their traditional, top-down approach to strategy planning and execution into collaborative "stratecution" that has proven to be significantly more effective.Enhance performance and outcomes by deflating the "air sandwich" between executives in the boardroom and employeesRecognize that strategy and execution are thoroughly intertwinedUnderstand how successful strategy is founded in effective idea selection-a pile of good ideas doesn't necessarily build good strategyCreate company strategy and link it to targeted execution, using the practical models and techniques provided

Start with What Works helps you to create new growth opportunities using the resources you already have at hand. It sounds obvious but frequently, managers discount the value of their familiar resources, and instead, they look outside for something new. This can demotivate employees and be costly in terms of money and time. It’s often a lot quicker, cheaper and safer to see your existing resources with fresh eyes. This book shows you how to recognise overlooked potential in existing resources, and how to flip the right switches to activate that potential.

Covering nine lessons you can use for a variety of situations, each will feature a case study and a new mindset to adopt. With practical tools and templates, each will trigger fruitful discussions and insights for your organisation. You’ll learn how to apply them to the situations you face, so that you can identify new opportunities, and turn those opportunities into action.

Finally business professionals will be able to learn how to communicate effectively. This book builds the essential writing, speaking, and listening skills needed to succeed. An entire section is devoted to helping non-native speakers of English in their efforts to produce readable, well-edited work. It includes Communication Dilemmas boxes that pose interesting, real-life communication choices and challenges. Six brief interviews with real communication experts are presented that explore a variety of different corporate environments. New sections are also included on social networking communications and the electronic career search. Business professionals will discover how to apply newly acquired communication skills throughout their careers.

We've been conditioned to think that the best way to motivate ourselves & others is through external rewards like money or fame, or by the fear of punishment. That's a mistake, Daniel H. Pink says in this book. The key to high performance & satisfaction is intrinsic, internal motivation.

ORBIT (Observing Rapport Based Interpersonal Techniques) is an approach to interviewing high-value detainees, encompassing not only analysis and research into the methodology, but also a framework for training. ORBIT: The Science of Rapport-Based Interviewing for Law Enforcement, Security, and Military offers comprehensive treatment of ORBIT's unique perspective on human rapport and the role it plays in the interrogation of difficult subjects, including suspects, detainees, and high value targets. Alison and colleagues provide an overview of ORBIT, which was developed from analysis of nearly 2000 hours of recorded interrogations. They go on to define rapport, explaining how and why it works by reference to this corpus of data-by far the largest of its kind in the world. ORBIT reveals what this data shows: that rapport-based methods work, and that coercion, persuasion, and threats do not. Outlining the development of their own unique stance on rapport and its influences, the authors demonstrate, through real-life examples and careful analysis, why harsh methods must be rejected and why compassion and understanding work.

The distinctive point of the book is its innovative interdisciplinary approach to business communication, with interconnections between linguistics, sociology, and critical organisational studies as applied to the corporate world. It offers a first-hand insight into primary business discourse with a deeper understanding and analysis of business processes and mechanisms underlying and reflected in enterprise software-mediated communication. It answers the question what 'doing business' in the digital age is about and illustrates 'business discourse' from practitioners' point of view. Grounded in the analysis of empirical data, pertaining both to internal and external business communication, the author reflects on the reality of accelerated and pressurised communication in global IT corporations. Following a communication-centred approach, this monograph puts the topic of enterprise software-mediated business discourse into a multi-layered perspective of how global corporations operate, what their primary goals are, and what kind of (political) power they execute. Moreover, it demonstrates how profit-driven corporations can be viewed and interpreted as strategically acting systems within a specific sociological framework.

Tracing the treatment of language in international business as represented in the Journal of International Business Studies, this seminal collection critically explores the conceptualizations of language that have been adopted or ignored by international business scholars over the years and showcases nine articles that have played an important role in establishing and advancing the field. In today's increasingly globalized context of business, significantly richer theories from interdisciplinary perspectives are needed to explain the complexity of the interplay between multiple facets of language and how they affect day-to-day operations. With insights from linguistics, psychology and organizational theory, Language in International Business provides an assessment of scholarly efforts to uncover the profound impact that language has on global business today and proposes some important ways in which this nascent field of language in international business may be further advanced. Chapter 9 is licensed under a Creative Commons Attributtion NonCommercial-NoDerivs 3.0 Unported License. The Journal of International Business Studies (JIBS) is an official publication of the Academy of International Business and is the top-ranked journal in the field of international business. The goal of JIBS is to publish insightful, innovative and impactful research on international business. JIBS is multidisciplinary in scope and interdisciplinary in content and methodology. For more information, visit www.jibs.net. The Academy of International Business (AIB) is the leading association of scholars and specialists in the field of international business. A global community of scholars and researchers for the creation and dissemination of knowledge about international business and policy issues, the AIB transcends the boundaries of single academic disciplines and managerial functions to enhance business education and practice. For more information, visit aib.msu.edu

Alexander Lyon presents 31 case studies in organizational communication that explore issues of courageous communication. Through case studies on many well-known organizations such as Google, the Miami Dolphins, NASA, Comcast, the Boy Scouts of America, Netflix, Taco Bell, Massachusetts General Hospital, Merck Pharmaceuticals, and others, the book articulates a communication-based model of courage around four themes: Courageous communication is collaborative, upward, transparent, and engaging. The book presents both effective and cautionary portraits of organizations as they responded to complex issues. It situates the case studies in existing literature and provides practical guidance for enacting courageous communication in professional settings.

Electronic Commerce is a rapidly expanding field where technology and information are enhancing business practices. New and multiple uses of E-Commerce are appearing regularly and the cultural, social and political ramifications of these developments remain unknown.
This is the first book to be devoted entirely the important and wide-ranging social science dimensions of E-Commerce. It tackles a variety of major economic, geographical, social and political issues from interdisciplinary and international perspectives. In this volume leading international scholars from geography, economics, and public policy address theoretical and conceptual issues, and present case studies on how retailing, job searches, banking and finance, telecommunications, and government regulations are changing with the introduction and diffusion of the Internet and other electronic services.
Worlds of E-Commerce addresses major issues and presents evidence and implications through case studies of the growth of ICT (information and communication technologies). Examples are drawn from the United States, United Kingdom, Netherlands, Japan, Singapore, Australia, Russia and the developing world.
This book will appeal to readers from business and the social sciences as well as those enrolled in or teaching courses on information economies, information and communications technologies, economics, marketing, retailing, advertising, communications, technology diffusion, economic and social geography, as well as, cyber-law, banking, electronic auctions and e-tailing, international development and electronic commerce, high tech innovations, and intellectual property.

This book demonstrates the challenges for Corporate Communications in the era of the Industrial Internet and the Internet of things, and how companies can adapt their communication strategies to meet them. The Industrial Internet and the Internet of Things herald a transformation in our economy, industry and society. As such, it is high time that companies adjust both their communication strategies and the structure of their communications to reflect these changes. In this book, experts from the corporate world, academia, professional associations, government organizations and NGOs discuss various challenges - from Corporate and Leadership Communication and Employer Branding to Change/Personnel Management and changes in the supply chain - that can be confronted in everyday working environment. Revealing contributions from an interdisciplinary mix of perspectives help offer a more detailed picture of what future programs and standards might look like. The book also features best practice cases that offer practical insights into addressing the Corporate Communications challenges that are to come.