Catalyst will transform your approach to networking, making it fun and infinitely more effective. A good business developer, prospector and networker knows how to create a positive connection with the people they meet. They are the catalyst that creates a chemical reaction between strangers, and they know how to convert these opportunities into new business. Louisa Clarke and David Kean have spent their careers catalysing strangers into contacts and converting contacts into clients - and even into friends. They have built successful businesses together using the proven techniques in this book, and they have helped hundreds of companies around the world win billions in new business by applying the same methods. Catalyst is full of illustrative anecdotes, hard-won wisdom and a step-by-step methodology. Whatever industry you work in, if you need more clients to buy your services and you're not sure how to find them, convince them or win them, this is the book for you. Follow this approach and new business will come. You might even make some friends along the way. For many people, networking, prospecting and selling are scary. If the word 'networking' makes you recoil, if the word 'prospecting' conjures up terrifying spectres of endless cold calls, and if you run for the hills at the mention of 'sales', this book will be balm for you. Because, whilst it doesn't make it effortless, it does make it easy. 'Catalyst is a manual for winning business in today's economy, recommended to anyone who wants to grow their client base. Catalyst is brimming with great advice and inspiration' - Annette King, CEO Publicis Groupe UK

Embracing social media at work is not just a corporate page on Facebook or a blog from the CEO. It is about understanding all the opportunities where social media activities could improve your company from marketing to operations. A practical guide for managers and an informative window into the world of social media in business.

The introvert is a personality type that draws energy from the outside inward. According to standard personality testing assessments, most people are introverts and no group is more introverted than technical professionals. Introverts are congenitally programmed to recoil from the prospect of public speaking with fear and loathing, yet making presentations to expert and non-expert audiences is an inescapable requirement for career advancement in any technical field. Presentation coach Richard Tierney rides to the rescue of fellow introverts in the IT and engineering sectors with The Introverted Presenter-his fail-safe guide to delivering competent presentations, no matter how unsuited by nature you might be to the performing arts. This short book lays out the complete process guaranteed to raise you from a debilitating state of terror and aversion to a comfortable place of clarity, calm, and competence-perhaps even brilliance, if you can train yourself to convert the free energy of your fear into controlled performance. Tierney repeatedly warns his introvert readers that they risk presentation fiasco if they skip, skimp, or change the order of any of the ten steps he prescribes for thoroughly and efficiently preparing their presentations. The surefire sequence of steps for The Introverted Presenter begins with defining your presentation's audience and objective. The next step is to write the script of your speech in stages, constructing it on the basis of proven structural rules, cognitive laws, and dramatic tricks. Then you incrementally refine and tighten your script by delivering it iteratively, first in front of a mirror and then in front of increasingly critical test audiences, progressing from your cat to your boss. When you have a well-constructed and sound-tested script in hand and only then, you may create some slides to graft into your script in support of your opening action call and your concluding takeaways, which you commit to memory. Your slides should be limited to the smallest number possible (even zero) and the fewest possible words.

It is beneficial for businesses to have a great website. However, many enterprises have the problem of maintaining a website that also turns a profit. Only a few have succeeded in finding a business model that supports profitable growth on the internet in a sustainable way. This is a practical companion for making the right business model choices in a digital, networked and mobile world.

This book includes a fascinating range of up-to-date articles on China from the Journal of Brand Management that marshal research and scholarship undertaken by Chinese, British, European and American scholars. The development and management of brands in China has emerged as an area of considerable and growing interest among branding scholars and practitioners owing to the rise and significance of brands within China. Providing an overview of the development and management of brands in China, Advances in Chinese Brand Management also contains case studies of centuries old and greatly loved Chinese Corporate heritage brands, luxury brands, prominent cultural brands and foreign brands in China.

Enterprise Risk Management: A Common Framework for the Entire Organization discusses the many types of risks all businesses face. It reviews various categories of risk, including financial, cyber, health, safety and environmental, brand, supply chain, political, and strategic risks and many others. It provides a common framework and terminology for managing these risks to build an effective enterprise risk management system. This enables companies to prevent major risk events, detect them when they happen, and to respond quickly, appropriately, and resiliently. The book solves the problem of differing strategies, techniques, and terminology within an organization and between different risk specialties by presenting the core principles common to managing all types of risks, while also showing how these principles apply to physical, financial, brand, and global strategy risks. Enterprise Risk Management is ideal for executives and managers across the entire organization, providing the comprehensive understanding they need, in everyday language, to successfully navigate, manage, and mitigate the complex risks they face in today's global market.

This is the first book ever for non-native speakers on how to conduct technical demos and training sessions. You will also learn how to present your company, and explain your products and services. The book is designed to help both those who have never done presentations before, as well as those whose English is already good but who want to improve their presentation skills. The focus is on language, rather than on the creation of slides from a technical/artistic point of view. This book will help you to: * prepare and practice a well organized, interesting and memorable presentation* give effective demos and training sessions either on site or via audio/video conference* highlight the essential points you want the audience to remember* avoid problems in English by using short easy-to-say sentences* involve your audience, check their understanding, and deal with their questions* improve your pronunciation* overcome problems with nerves and embarrassment* motivate your audience to listen and act on what you have said There is an introduction for trainers on how to teach presentations and demos within a Business English course.

This book is a guide to taking part in meetings and negotiations, and to the socializing required before and after such events. If you are a non-native English speaker, with an intermediate level and above, and you work for a company with international relations, then this book is the solution to all your English problems! Four main topics are covered: 1. Meetings 2. Negotiations 3. Socializing 4. How to understand fast-speaking native English speakers This book is designed to be used like a manual or user guide - you don't need to read it starting from page 1. Like a manual it has lots of short subsections, and is divided into short paragraphs with many bullet points. This is to help you find what you want quickly and also to assimilate the information as rapidly and as effectively as possible. The book concludes with a chapter of useful phrases. There is an introduction for trainers on how to teach the skills required for meetings, negotiations and socializing in Business / Commercial English.

Effective communication is vital to science, engineering and business management. This thoroughly updated second edition with a new chapter on the use of computers and word-processors gives clear, practical advice illustrated with real-life examples on how to select, organize and present information in reports, papers and other documents.

eBook available with sample pages: 0203473108

This book is intended for anyone whose job involves writing formal documentation. It is aimed at non-native speakers of English, but should also be of use for native speakers who have no training in technical writing. Technical writing is a skill that you can learn and this book outlines some simple ideas for writing clear documentation that will reflect well on your company, its image and its brand. The book has four parts: structure and content Through examples, you will learn best practices in writing the various sections of a manual and what content to include. clear unambiguous English You will learn how to write short clear sentences and paragraphs whose meaning will be immediately clear to the reader, . layout and order of information Here you will find guidelines on style issues, e.g., headings, bullets, punctuation and capitalization. typical grammar and vocabulary mistakes This section is divided alphabetically and covers grammatical and vocabulary issues that are typical of user manuals

If you are a non-native English speaker and make telephone calls as part of your work, then this book is for you. By applying the suggested guidelines, you will stand a much greater chance of making an effective telephone call. You will learn how to: * prepare for a call both psychologically and from an English language point of view * receive calls (if you work on reception) * leave messages * find out about another company and talk about your own company * chase people (i.e. people who have not followed up your requests) * deal with difficult calls and callers, and improve your telephone manner * use the telephone while working on a help desk or helpline * resolve language difficulties (i.e. when you cannot understand the other person's English) * improve your pronunciation * use resources on the Internet to improve your listening skills The book concludes with a chapter of useful phrases. There is a brief introduction for trainers on how to teach telephone and helpdesk skills within a Business English course.

EVEN WELL-INTENDED PEOPLE CAN CAUSE HARM Have you ever heard yourself or someone else say: ""Some of my best friends are... (Black, White, Asian, etc.)""? ""I don't think of you as... (Gay, Disabled, Jewish, etc.)""? ""I don't see color, I'm colorblind""? These statements and dozens like them can build a divide between us and the people we interact with. Though well-intended, they often widen the diversity gap sometimes causing irreparable harm personally and professionally. If you've ever wanted to be more effective in your communication with others, or have been afraid of saying the wrong thing, then this concise guide is essential to becoming more inclusive and diversity-smart. A POWERFUL DIVERSITY TRAINING TOOL FROM ONE OF THE MOST RESPECTED DIVERSITY TRAINERS.

Das Buch betritt Neuland. Es verankert ein umsetzbares Konzept zur Bewertung und Steuerung professioneller und berufsethisch verantwortbarer Unternehmensberatungsprojekte. Der Autor macht das Konzept konkret am Management von Beratungsprojekten fest. Leitendes Prinzip ist die kluge ethische Verbesserung der Berufsmoral von Beratern. Mit dieser Beratungsethik konnen auch kleine und mittlere Unternehmen erreicht werden. Abgerundet wird die Bearbeitung der Thematik durch Beispiele zu den moralischen Wertvorstellungen in der Wirtschaft, den moralischen Risiken in Beratungsprojekten, den zentralen Ansatzen der allgemeinen und Unternehmensethik sowie zahlreichen Arbeitshilfen im Service-Teil: Internetadressen und Informationen uber ausgewahlte Beratungsanbieter, Studiengange, Aus- und Weiterbildungsmassnahmen, Trainings, intermediare Organisationen wie Berufsverbande, IHK/HK s Forschungseinrichtungen, Kooperationsnetzwerke, sowie Fallbeispiele."

The communication role in organizations has changed, just as the nature of organizations has changed in response to the explosion of new communication technologies as well as global networks within organizations. Communication is more complex, strategic, and vital to the health of the organization than it used to be, and it will become increasingly important in the information-driven economy. This book builds upon the authors' 2010 book, Corporate Communication: Strategic Adaptation for Global Practice, which focused on the role of the communicator. This volume examines, analyzes, and illustrates the practice of corporate communication as a critical business asset in a time of global change. It looks at the major communication needs in the lifecycle of organizations: M&A (mergers and acquisitions), structural change, culture change, innovation, new leadership, downsizing, global expansion, competition, ethical decision-making, political action, and employee engagement. These are all significant value-creating, and potentially value-destroying, events in which corporate communication, if used correctly, functions as a critical and strategic business asset.

Are you required to present, pitch or speak to an audience? Whether it's your first presentation or you're an experienced speaker, this Authority Guide will give you the tools, tips and confidence to deliver engaging, creative and effective presentations. Steve Bustin, an award-winning business speaker (named UK Speaker of the Year 2015 by the Professional Speaking Association), an executive-level speech coach and corporate presentation skills trainer, will teach you simple but effective techniques to keep your audience engaged.

Over the last fifteen years, professional communications have changed drastically. Presentations are the primary way we communicate. There is a proliferation of presentation software in the workplace, but there are no documented best-practices for how to communicate optimally in this ubiquitous medium. There has never been a gold standard collection of best practices for telling the visual story until now. Whether you're a CEO, senior manager or educator, you create presentations that have incredibly high stakes. Stock value, sales revenue, career promotions and behavior changes are all influenced by presentations daily. Those of us who want to get ahead have had a few guides that teach us how to create 'sticky' verbal messages and make a successful delivery. But what about the slides themselves? Are they art or science, or both?If you 're tired of stagnating in your career or getting marginal feedback when you present to pivotal audiences, this book will change your approach, process and expectations for developing visual aides. It will make the difference between a good presentation and a great one. The personality of the book is smart and informative. It would be like the merging of an informative Strunk and White's "Elements of Style" with a spunky Anne Lamott - but it happens to all be in living color. Useful, yet with doses of reality sprinkled in. It will be referenced enough to be kept permanently on a desk as an essential guide yet profound enough to spark viral intrigue. For the first time, we have translated much of the design language into laymen 's terms.

The definitive guide to getting out of the office and getting into consulting Getting Started in Consulting, Fourth Edition is the acclaimed real-world blueprint to professional and financial freedom. For nearly two decades, this invaluable resource has helped thousands of people quit the daily grind and become their own boss. This practical and motivational guide provides the tools and knowledge to control your future and secure your fortune. From establishing goals and sorting out the legal and financial paperwork, to advanced marketing strategies and relationship building techniques, this indispensable book offers step-by-step instructions for you to establish and grow your own consultancy business. This extensively revised and updated fourth edition includes new and expanded coverage on topics including utilizing informal media, changes in legal and financial guidelines, key distinctions of wholesale and retail businesses, and much more. Author Alan Weiss delivers expert advice on how to combine minimal overhead with optimal organization to produce maximum income. Every step in the process is clearly explained, including financing, marketing, bookkeeping, establishing your fees, and more. This guide is a comprehensive, one-stop source for everything you need to prosper in the rapidly expanding world of private consultancy. Adopt a pragmatic and profitable strategy to achieve incredible results from your consultancy business Learn to identify and address the most commons issues facing your prospects and clients Leverage technology to reduce labor, maximize profitability, and increase discretionary time Access sample budgets, case studies, references and appendices, downloadable tools and forms, and online resources The modern business landscape presents unique opportunities for those willing to take the leap from corporate offices to home offices. Getting Started in Consulting, Fourth Edition is the must-have guide for anyone seeking to cut their own path to their own consulting business.

Language in the workplace matters, and it can inspire as easily as it can deflate. An essential aspect of any organization is the way it communicates both internally and externally, and the language used contributes greatly to its potential for success or failure. Bad business language has become commonplace, making this book essential reading for professionals. From HR, marketing, finance, consulting, and I.T. to local politicians, "Bad Language" considers the chaotic garbled words and phrases that are too commonly used, and the resulting issues of spin, manipulation, and plain deceit.

The key to success in life and business is to become a master at "Conversational Intelligence." It's not about how smart you are, but how open you are to learn new and effective powerful conversational rituals that prime the brain for trust, partnership, and mutual success. "Conversational Intelligence" translates the wealth of new insights coming out of neuroscience from across the globe, and brings the science down to earth so people can understand and apply it in their everyday lives. Author Judith Glaser presents a framework for knowing what kind of conversations trigger the lower, more primitive brain; and what activates higher-level intelligences such as trust, integrity, empathy, and good judgment. "Conversational Intelligence" makes complex scientific material simple to understand and apply through a wealth of easy to use tools, examples, conversational rituals, and practices for all levels of an organization.

IN BUSINESS AND IN LIFE: THE SHORTEST DISTANCE BETWEEN TWO POINTS IS STRAIGHT TALK Candor doesn t necessarily come naturally. It requires practice, but one can learn the behaviors and authentic ways of speaking that tap into the power of candor. With her executive experience, Nancy knows how to help people build success from the inside out. She coaches them to understand their passions, identify a vision, and follow through with velocity. If you feel you are working harder than ever but falling short on your desired results, Uncommon Candor will give you a fresh and nononsense approach for moving the needle. Strategic thinking and execution planning only work when leaders talk straight about what is working and what is not. Nancy Eberhardt s Uncommon Candor is a key component to getting uncommon results. VERNE HARNISH, author of Mastering the Rockefeller Habits, creator of the One Page Strategic Plan, founder of Gazelles, Inc. Nancy Eberhardt shows you exactly what to say and do when handling dozens of sensitive situations you encounter on and off the job. You ll appreciate her pragmatic, I can use that today advice and real-life examples you can relate to. Read it and reap. SAM HORN, author of POP and Tongue Fu "

This second edition reviews the field of business discourse, centring on the investigation of business language and communication as practice. It combines research-based discussions with innovative practical applications and promotes debate and enquiry on a range of competing issues, emerging from business discourse research and teaching practice.

There is NO SUCH THING as a mindless doodle What did Einstein, JFK, Edison, Marie Curie, and Henry Ford have in common? They were all inveterate doodlers. These powerhouse minds knew instinctively that doodling is deep thinking in disguise-a simple, accessible, and dynamite tool for innovating and solving even the stickiest problems. Sunni Brown's mission is to bring the power of the Doodle to the rest of us. She leads the Revolution defying all those parents, teachers, and bosses who say Stop doodling! Get serious! Grow up! She overturns misinformation about doodling, demystifies visual thinking, and shows us the power of applying our innate visual literacy. She'll teach you how to doodle any object, concept, or system imaginable, shift habitual thinking patterns, and transform boring text into displays that can engage any audience.

Fragestellungen der Produktionswirtschaft und der Logistik sind oftmals aufs engste miteinander verzahnt. Insofern ist das vorliegende Werk zur Logistik als eine Art "Fortsetzung" der Anfang 2000 erschienen "Produktionswirtschaft" zu verstehen. Diesmal konnten 30 Autoren von neun deutschen Universitaten, einer australischen Universitat, zwei Fachhochschulen und aus der Praxis gewonnen werden, um im 39 Fallstudien die unterschiedlichsten Problemfelder der Logistik zu beleuchten. Der bisweilen "trockene Stoff" wird durch Illustrationen des Kunstlers Peter-Michael Glockner aufgelockert."

How one global organization's lingua franca mandate shaped the lives of its employees around the world For nearly three decades, English has been the lingua franca of cross-border business, yet studies on global language strategies have been scarce. Providing a rare behind-the-scenes look at the high-tech giant Rakuten in the five years following its English mandate, The Language of Global Success explores how language shapes the ways in which employees in global organizations communicate and negotiate linguistic and cultural differences. Drawing on 650 interviews conducted across Rakuten's locations around the world, Tsedal Neeley argues that an organization's lingua franca is the catalyst by which all employees become some kind of "expat"-detached from their native tongue or culture. Demonstrating that language can serve as the conduit for an unfamiliar culture, often in unexpected ways, Neeley uncovers how all organizations might integrate language effectively to tap into the promise of globalization.